A Degree in a Book: Marketing: Everything You Need to Know to Master the Subject – in One Book!
£4.70
A comprehensive, highly visual guide to everything you can learn in a Marketing degree.
This accessible full-color book leads the reader through the crucial aspects of successful business marketing, covering everything from advertising and social media to marketing economics and the commercial law. Easy-to-digest information is presented with flow diagrams, infographics, pull-out features and glossaries breaking down marketing jargon. Profiles of successful marketing professionals are also included, such as David Ogilvy and Philip Kotler, as well as brand biographies to show principles in practice, from Netflix to Apple.
Includes topics such as:
• Management
• Market research
• Product development
• Buyer behavior and the impact of popular culture, ethics and social responsibility
• Digital marketing including social media and SEO
• Retail – in all its many forms
• How lockdown and the global pandemic has changed the world of marketing
Whether you’re a student, a marketing professional or a small business trying to expand, A Degree in a Book: Marketing is perfect for anyone wishing to know how good, effective marketing can play a part in their own business.
ABOUT THE SERIES: Get the knowledge of a degree for the price of a book with Arcturus Publishing’s A Degree in a Book series. Written by experts in their fields, these highly visual guides feature flow diagrams, infographics, handy timelines, information boxes, feature spreads and margin annotations, allowing readers to get to grips with complex subjects in no time.
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Additional information
| Publisher | Arcturus (1 April 2022) |
|---|---|
| Language | English |
| File size | 37364 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 258 pages |
| Page numbers source ISBN | 1398815055 |
by Lorna Rees
I loved this book, it’s really really clear, gives you the history of branding, talks about why and how we market and gives very clear examples of things which went well and things which didn’t. I like the consumer focus and how at the outset its about consumer desire: basically marketing as a two-way process.
As a self-employed person anything which might give you better understanding of how to market yourself is a bonus – and this book is that. A brilliant text, also perfect for schools/A-level business studies, or anyone who wants to really understand what marketing is all about (& it’s not a dark art!).
The authors are really well placed to write about the subject and the book is written in an authoritative and accessibly voice. I like the contemporary references to covid, and more recent marketing campaigns as well as the further reading list.