Marketing 4.0: Moving from Traditional to Digital
£16.20£20.00 (-19%)
Marketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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Additional information
| Publisher | 1st edition (3 Jan. 2017), Wiley |
|---|---|
| Language | English |
| Hardcover | 208 pages |
| ISBN-10 | 1119341205 |
| ISBN-13 | 978-1119341208 |
| Dimensions | 15.24 x 2.29 x 22.61 cm |
by Richard J. Newton
Widely anticipated and praised by many, personally I found it all a bit dull. My summary would be mediocre. It’s not that there’s no merit in the book, it is well structured and covers a wide range of marketing ideas. But even though the title would lead you to think this was something new, I found it much the same as everyone else is saying. I also was not quite sure who is this aimed at, but suspect primarily the student market reinforced by having questions at the end of each chapter. If you want a short book that pulls lots of themes together this might suit. If you are looking for novel insights and innovative thinking, this isn’t it. Kotler is a big name in marketing. This is not a big book.
by William
Excellent book – changed job recently and marketing was new to me. After reading this book I could talk with real credibility given that marketing has changed so much over the past decade
by Eliza M Vintage Sewing.co.uk
I found this much more digestible than most other marketing texts I’ve read, it’s light, concise and backed up with useful stats. As a developer of business apps for small businesses this was music to my ears!
by Fernanda Cruz Ferreira
Love it
by Kenneth J. Morris
With a son and grandson involved in marketing their own businesses with the use of social media I wondered what the world-class guru on Marketing (Professor Philip Kotler) had to say on the matter. I was not disappointed. “Marketing 4.0” is a triumph. In my view it needs to be considered as a extension to the disciplines of either/both his ‘Principles of Marketing’/’Marketing Management’. Having witnessed a number of failed digital marketing exercises and having read Marketing 4.0 I now feel much more capable of assisting in the development of Digital campaigns.
by KTT
Very good and thought provoking. Provides a coherent and comprehensive guide to marketing j the digital era. Highly recommended and thoroughly enjoyed!
by Keith Lacy
Very current and useful. Captures the key developments in the last number of years and the implications of them for marketers.
by Amazon Customer
I’m doing my Msc in international Marketing and i bought this book last week to increase my knowledge. Very great book to read.????
One thing I liked is that the fact the book gives practical examples.