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Marketing Warfare (MARKETING/SALES/ADV & PROMO)
£14.70£17.10 (-14%)
You’ve got your hands on one of the greatest marketing manuals ever written–the classic that defines the strategies, plans, and campaigns of today’s marketing battlefield. Marketing is war. To triumph over the competition, it’s not enough to target customers. Marketers must take aim at their competitors – and be prepared to defend their own turf from would-be attackers at all times. This indispensable guide gives smart fighters the best tactics – defensive, offensive, flanking, and guerrilla. It’s the book that wrote the new rules! Praise For “Marketing Warfare”: “By far the most valuable and exiting business book to come along in years.” – “Glamour”. “Had Coca-Cola only listened to Trout and Ries, it would have known that to tamper with the Real Thing would be to court disaster.” – “New York”. “Chock-a-block with examples of successful and failed marketing campaigns…Makes for a very interesing and relevant read.” – “USA Today”.
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Additional information
| Publisher | McGraw Hill, New edition (16 Dec. 1997) |
|---|---|
| Language | English |
| Paperback | 224 pages |
| ISBN-10 | 9780070527263 |
| ISBN-13 | 978-0070527263 |
| Dimensions | 13.72 x 1.78 x 20.07 cm |
by A Books Lover
Exceptional book
so many example…
I was at a lesson of Al Ries (with Laura Laura Ries) and he is really clear
and a very good teacher.
by Guilherme Alves
Questionable topics
by Roman
Bravo!
by Toby Micklethwait
This is just the best book ever on understanding markets….. and one’s own position within the market.
by ms@unimatic.com
This is a simple direct and prescriptive book which ignores MBA speak, and gives straightforward advice to the marketeer. Well worth reading, and as it is short and easy to read, it can fitted into the busiest of schedules.
by Bingo Gardener
This book is the absolute daddy of all marketing tomes. I’ve spent many years running marketing programmes across the US and Europe and this is without doubt the best book on strategic marketing that I have come across in twenty years of experience. To those who say marketing isn’t a war, I say you’ve never been at the sharp end, my friend, competing with voracious global corporations who will do almost anything to prevent you winning even a microscopic morsel of their market share.
Buy it.
Read it.
Do it.