Using Artificial Intelligence in Marketing: How to Harness AI and Maintain the Competitive Edge
£22.80
Artificial intelligence (AI) is paving the way for the future of marketing and business transformation, yet many organizations struggle to know exactly how and where to integrate it. This book is the ultimate guide to embracing the opportunity that AI can bring for your marketing.
With AI forecasted to boost global GDP by 14% by 2030, an efficient and sustainable AI marketing strategy is now essential to avoid losing the competitive edge. Using Artificial Intelligence in Marketing provides the definitive, practical framework needed for marketers to identify, apply and embrace the opportunity to maximize the results and business advancement that AI can bring.
Streamlining efficiencies into every business practice, AI automates simpler, repetitive tasks with unrivalled accuracy, allowing sales and marketing teams to return their attention to where human interaction is most valuable: strategy, creativity and personal connection. Using Artificial Intelligence in Marketing outlines key marketing benefits such as accurate market research samples, immediate big data insights and brand-safe content creation, right through to the on-demand customer service that is now expected 24/7. It also explores the inevitable myths, concerns and ethical questions that can arise from the large-scale adoption of AI. This book is an essential read for every 21st century marketer.
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Additional information
| Publisher | 1st edition (3 Feb. 2019), Kogan page |
|---|---|
| Language | English |
| Paperback | 224 pages |
| ISBN-10 | 0749483393 |
| ISBN-13 | 978-0749483395 |
| Dimensions | 15.8 x 1.3 x 23.5 cm |
by Doug McFadyean
Really interesting read and very insightful to the future of AI. Has given me a lot of ideas of how to incorporate it into my marketing career and my clients businesses. Recommend it to really open you eyes on the possibilities and pitfalls of what will almost certainly be the future!
by Ian C Taylor
Clear, concise, stimulating.
by Sharon London
The good overall perspective of the development of the markets it’s the current state and developing the practice for future use.
by Amazon Customer
Using Artificial Intelligence in Marketing is a superbly researched book which is written in a tone of voice that can be understood and appreciated by all; experts and new-comers alike. A real ‘page-turner” It is not often that an academic publication can earn such a badge but this guide into the 4th Industrial Revolution, in which we now operate, informs and educates and whets the appetite leaving you wanting more!
AI may be complicated…my advice is simple; if you are in marketing or business and you want to remain cutting edge…you need to read this book!
by Doug McFadyean
As a sales and marketing professional I found this book really insightful. AI is a hot topic and fast emerging trend and Katie demonstrates this really well with factual examples from really credible sources
by Amazon Customer
The content was in no way relevant to marketing. It mainly consisted of statements from AI “thought leaders”. The flow was extremely poor and the editing nonexistent. The subject is such a fascinating one – especially in the context of marketing – however this book fails to capture the excitement of AI.
by Claudia
This is a carefully and well written book that will allow the reader to quickly get up to speed re key issues and opportunities re AI today and in the future.
by Shane power Murphy
I found this book very interesting, inspiring and well written. I was particularly fascinated by the case studies in the Hospitality and Tourism chapter.
Great praises to the writer. HIGHLY RECOMMENDED.