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The Product Marketing Manager: Responsibilities and Best Practices in a Technology Company
£5.00
The Product Marketing Manager plays the crucial role of defining the positioning, messaging, and unique selling proposition of a product or product line. This involves taking detailed and technical product information and distilling it into key marketing and sales messages as well as working among several teams in an organization to plan and execute product releases and launches. This book is a must-have for anyone who works as, or with, a Product Marketing Manager. It not only explains the role but focuses on practical applications of the information presented and ties everything together with entertaining life lessons and anecdotes collected through years of experience by the author as well as interviews with his colleagues and other industry experts. If you are considering a career as a Product Marketing Manager, are new to the profession and looking for guidance and clarification, already have many years of experience in the role and are looking for new inspiration and ideas, or are interested in learning what a Product Marketing Manager colleague of yours is responsible for within your organization, this book is for you.
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Additional information
| Publisher | Independently published (24 Oct. 2017) |
|---|---|
| Language | English |
| Paperback | 123 pages |
| ISBN-10 | 1973317036 |
| ISBN-13 | 978-1973317036 |
| Dimensions | 12.7 x 0.71 x 20.32 cm |
by danielle
I’m looking to make the move from product management to product marketing & this book has reinforced my desire to switch. It will help me a lot in this new role.
by Amazon Customer
Fantastic resource for PPMs, new or experienced. Would recommend to anyone working in marketing.
by Johanna Ruuskanen
A great way to learn more about the role of the PMM. I recommend it for every technology company.
by MJ
Great book on the Product Marketing role out there which describes the role of the product marketing manager (PMM) very clearly.
As someone who one day is looking to work as PMM this book was a great introduction to the role and understanding the opportunities and challenges that comes with it.
I am very happy that I bought this book and I feel a lot more prepared and confident to take the next step towards a career as a Product Marketing Manager.
by Igor Kranjcec
I’ve just finished reading the book, and just wanted to say KUDOS! The author wrote up a summary of day in a life of a PMM. All the painpoints are so well pinpointed, I’m sharing the book with all of our PMs and PMMs! It’s a good read for someone who’s only starting with PMM, or for seniors that need reminding how wide the scope of a PMM is.
by Ben
I don’t think this book is meant to provide you any “aha!” moments… and that’s ok! It does provide a concise and well thought out overview of what the role is.
I’ve read books much much bigger and longer than this that struggle to really hone into the points they’re trying to make. This book is not like that.
by Jacob Dowling
If you are looking for actionable advice, a toolkit, templates, models, etc. then this book isn’t for you. It’s very high-level. I’m convinced you could find all of this content in free blog articles. It’s largely lacking in stories/case-studies/analogies/references… so fails to bring key points to life. Where models do appear, e.g. discussing the sales funnel, they are presented amateurishly, i.e. bullet pointed, rather than illustrating an actual funnel.
This book is certainly of little value to anyone working in marketing/product marketing… it could perhaps provide value to someone working alongside product marketing who may want to become more familiar with their colleagues work.
by Oskar Östman
A easy read book where Lucas shares his experience as a PMM, no doubt an excellent resource for anyone in the PMM role.