The Art of SEO 3e: Mastering Search Engine Optimization
£45.60
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
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Additional information
| Publisher | 3rd edition (28 Aug. 2015), O′Reilly |
|---|---|
| Language | English |
| Paperback | 994 pages |
| ISBN-10 | 1491948965 |
| ISBN-13 | 978-1491948965 |
| Dimensions | 18.42 x 5.08 x 23.5 cm |
by RJ
The only SEO book that you will ever need, totally worth the investment. 903 pages of information, covering all aspects of the topic.
by John S
Very useful if a bit dated, needs new edition
by Karen De Nóbrega
Prompt dispatch. Excellent presentation. You can easily become a Master with this book. Explains everything, even history that helps you understand better algorithms and how the search engine works.
by Timothy McElroy
Great reference for anyone struggling with SEO.
by Maciej
Great book, with a lot of great data supported by even better sources.
by J. S. Williams
Don’t bother. I learnt nothing that I either didn’t already know or couldn’t apply to my clients. If you want to do SEO for your small to medium sized business or perform SEO for SME sector clients, do yourself a favour, save the money, do some online research and practise. This won’t give you the answers you seek.
by M. N. Goodall
I’ll start by saying I’ve been working within the SEO industry for roughly four years now so I wasn’t coming into this book clueless of where to start. After finishing it however, I can safely say that I have learned nothing new that I can add to my skill set. This isn’t necessarily a massive gripe however as I still feel that it’s incredibly useful resource as a whole if used as a point of reference. But if you’ve had any training or experience with SEO you’ll likely find very little of it’s contents of real practical value.
by Bye!
Although this is a good, advanced book on the subject, it’s badly in need of a refresh as there is quite a lot of out of date information which could lead you down the wrong path if you’re not aware of it. I’d definitely recommend reading a good, up to date book on the subject, i.e., SEO for Dummies (check the edition number and publication date) before you read this book. This will help you spot unfamiliar passages so you can do a quick cross check or web search to see if the information is out of date or not.