Entity SEO: Moving from Strings to Things
£10.30
Entity SEO is the new approach to Search Engine Optimization. It has proved very effective in helping modern search engines better understand, index and return your content. The approach is misunderstood by many “old school” SEOs who still rely on keyword optimization instead of topic optimization to get content ranked.
This book breaks down the mystique and presents Entity SEO and Semantic Search ideas in an easy to digest format.
About the Author
Entity SEO is written by renowned SEO Speaker and long time friend to the search industry, Dixon Jones.
Kelvin Newman od Brighton SEO said: “Dixon’s been a leading light of the SEO industry for as long as I can remember, so whenever he puts something new out you know you need to pay attention!”
Dixon Jones was Born in England in 1964. He is a well-known, respected and awardwinning member of the Internet Marketing community with 20 years of experience in search marketing and 25 years of business innovation. An expert in Information Retrieval manipulation, specifically in Big Data environments. A pioneer of the Freemium SAAS subscription business model. A family man with two children. Dixon now lives in Bedfordshire, England. Dixon started in Search Engine Optimization in 1999 when he cofounded the agency Receptional with his then partner, Dr David LO Smith, who sadly passed away in 2021. He then went on to help build the specialist search engine: Majestic into a Queens Award-winning technology. He is currently the CEO and co-founder of Inlinks.net.
Qualifications • FRSA (Fellow of the Royal Society of Arts). Not so much qualification as a movement of people trying to make the world more equitable. • MBA From Aston University Business School with a specialism in Strategy • BA(Hons.) From Brunel University in Maths and Management Studies.
What’s in This Book
Contents:
- THE KNOWLEDGE GRAPH EXPLAINED
- THE EVOLUTION OF SEMANTIC SEARCH
- GOOGLE’S ENTITY SEARCH TOOL
- SEMANTIC SEO STRATEGIES
- EARNING A WIKIPEDIA LISTING
- HOW TO BE AN ENTITY WITHOUT A WIKIPEDIA ENTRY
- ALIGN YOUR ONLINE PRESENCE WITH YOUR NICHE
- CREATING DIGITAL ASSETS
- HOW TO ADD STRUCTURED MARK-UP TO YOUR CONTENT
- HOW TO BUILD INTERNAL LINKS FOR SEO
- BUILDING AND VIEWING YOUR INTERNAL LINK GRAPH
- INTERNAL LINKS GUIDE
- SEARCH ENGINE UNDERSTANDING
- RAPPING IT ALL UP
Why Buy This Book?
This book takes the ideas already expressed online by the author and puts them in one printed place. You can find much of the content online, but buying the book will also make the author very happy.
Read more
Additional information
| Publisher | DHJ Ventures (25 Oct. 2021) |
|---|---|
| Language | English |
| Paperback | 72 pages |
| ISBN-10 | 1916192009 |
| ISBN-13 | 978-1916192003 |
| Dimensions | 21.59 x 0.43 x 27.94 cm |
by James
Before reading this book, I had a decent grasp on entities, after reading this book? I feel like I truly understand how entities function and why they are important for search algorithms.
The book itself is highly engaging from my perspective, I’m not much of a book reader, but I read this entire book without a break.
Very high quality in my opinion, 10/10, would recommend!
by Lisa Graves
Really enjoyed this book. I need to re read this to make it sink in and there’s loads of additional link materials to further reading to strengthen many areas that i now need to go back and check out.
by Luca .T
I couldn’t wait to learn about semantic seo. Ordered the book, used the software inLinks.net and heard about the author who is famous in SEO.
But the book has large characters to make it look like it’s a long book, despite this it doesn’t even get to 100 pages.
I would have given 5 stars but I found the same content on the blog, published for free.