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Hegarty on Advertising: Turning Intelligence into Magic
£14.10
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.
This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.
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Additional information
| Publisher | Revised and expanded edition (9 Nov. 2017), Thames and Hudson Ltd |
|---|---|
| Language | English |
| Hardcover | 232 pages |
| ISBN-10 | 9780500293638 |
| ISBN-13 | 978-0500293638 |
| Dimensions | 17.53 x 3.05 x 23.62 cm |
by julie pearson
Brilliant book arrived on time for christmas and was exactly as expected not sure how else to describe a book I knew about
by Linda Palmer
excellent book – very readable with lots of useful information
by Mary Spetses
Actually bought it for my grandson who is just starting out in advertising. I wanted a whole new approach to marketing literature. Found this an excellent read for suggestions and adaptations. Well worth the money.
by Mirko
The best book I have ever read! It changed my life 🙂
by Laura Louise Leonard
Really interesting book from the legend himself. Definitely recommend for inspiration and this has given me a better idea of what to expect in the industry.
by Angell
I bought this for my son, who enjoyed reading it and felt he had learned a good deal about advertising and marketing
by Jem
This book confirmed that throwing away a career as an account manager and applying to Ad School to eventually work in advertising was the right decision. I can’t wait to get started, I’m just gutted I bought this as a Kindle Edition so if I ever meet John he won’t be able to autograph it!
by E.
Interesting account which is part industry analysis and part memoir. Doesn’t do either well enough to be great like an Ogilvy. But a must read for anyone working in the industry