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Scientific Advertising: Complete and Unabridged
£0.50
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.
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Additional information
| Publisher | Wilder Publications (10 Jun. 2015) |
|---|---|
| Language | English |
| File size | 1026 KB |
| Text-to-Speech | Enabled |
| Screen Reader | Supported |
| Enhanced typesetting | Enabled |
| X-Ray | Not Enabled |
| Word Wise | Enabled |
| Sticky notes | On Kindle Scribe |
| Print length | 68 pages |
| Page numbers source ISBN | 1484070615 |
by 3agle 3yes
This is an old book, but many of the principles can still be applied today. The big takeaway? Always continue to test your ads, even when they’re doing well…because they can also do better.
by I. Krutainis
Replace Newspapers with Facebook in the text and you might think that you’re reading a post about 2021 Facebook ad strategies. Ok I’m over dramatizing, but this book is still delightfully relevant.
by Cavatica_
The book is one of the great classics of marketing. However, this yellow paperback version, while it is very nicely laid out with high quality paper, has some typos that actually change the meaning of the text. One such example, this edition says:
The motto is “The more you tell the more you sell.” And it has never failed to be proven wrong in any test we know.
What Hopkins actually wrote:
The motto there is, “The more you tell the more you sell.” And it has never failed to be proven out in any test we know.
The typo gives the complete opposite meaning of what was intended.
by Catalin Vlad
This is a must read book, it just blew my mind of all the techniques used in advertising, and how everything serves a purpose.
I highly recommend to read it, it’s a short book can be read in a couple of hours/days.
Great writing, straight to the point.
It’s a
book !
by Tham Chee Wah
Although some ideas are out of date, there are still plenty of good advice.
There are a few thoughts of good advertising practices that we can take note of. Even in this age where social media is considered by many to have helped raked in the sales, but attractive ad copies are still the draw. Get readers to take note and take action.
An extremely practical book for everyone, and who doesn’t sell?
by Keyser Soze
It may feel somewhat a little dated because of the examples etc., but the principles explained are good fundamentals. I would like to see a refreshed edition, perhaps more in sync with the age of data but what do I know.
by John Penfold
The author assumes that you you know the old lingo, freely talking about “split runs” and “traced returns”. I had to look up a few of these.
The tone is a little dogmatic at times, but for some reason that did not irritate me. I guess that Hopkins impressed me enough with his superior knowledge that I allowed him that.
Much of this stuff still seems relevant today, II kept thinking “That’s also true for for advertising copy in ebay and facebook”.
In common with other authors in the advertising industry, Hopkins portrays advertising as a beneficial service for consumers, rather than a tool to persuade us to buy stuff against our better judgement. In fairness,, Hopkins does focus on giving us reliable and accurate information from the manufacturer so that we can make our own decision, rather than using “Hidden Persuaders”.
by D. Powell
Bought this book after a recommendation and it has proven a very interesting read. Only reason for the 3-star review is the quality of the product itself rather than the content. The book is now public domain but I assume the original pictures may be covered under a different copyright law and are therefore not included. This means that where the book refers to a particular advertisement they are actually not present. I’m sure they’d be fairly easy to track down online though but the same could be said for the book itself. Also there are quite a few typos which leads to a little bit of re-reading of lines in order to work out what they are supposed to say. Definitely worth reading if you are starting out or want to brush up on your advertising knowledge and as other reviewers have noted, it’s amazing how relevant much of the content remains even in the digital age.