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Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
£8.40
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after-10 seconds later, 10 minutes later and in the following days, and weeks.
Updates specific to this edition include:
- The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it
- The launch of Facebook’s Marketplace where businesses can sell direct to their community
- The integration of Instagram ads as part of the Facebook platform
- Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic
- High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election
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Additional information
| Publisher | Entrepreneur Press, Third edition (14 Nov. 2017) |
|---|---|
| Language | English |
| Paperback | 268 pages |
| ISBN-10 | 159918611X |
| ISBN-13 | 978-1599186115 |
| Dimensions | 20.32 x 3.18 x 26.04 cm |
by RJP
Good read.
by Shasha
I am absolutely loving this book. It is easy to understand, chapter by chapter you get a detailed step by step guide on how to set everything up. It contains bonus online content and will be everything you need if you want to learn how to rock FB advertising. My only regret is I didn’t come across it sooner.
by Matthew Lewis
Barely ever write reviews but felt compelled to. I ran a ‘page like’ campaign before reading this and after reading the book I thought I’d give it another go. My results improved by 400%, and I can honestly say this was all down to the content of this book. A great resource and worth buying if your business is suited for Facebook ads!
by Anthony Von Rushton
The book is thorough and offers solid advice to those wishing to engage audiences via FB advertising. However, the book does not critique FB’s ad management system or their advertising policies at all, which are both terribly designed and frustrating in equal measure. By way of example. I followed the books recommendations and set up a page to promote my service, started posting and then boosting posts to garner initial interest in my offering. Only to find that a) the ad management system functionality could have been better designed and thought out by my 8 year old son and that b) FB disabled my advertising account pretty much immediately for no reason whatsoever, even after approving my boosted posts. I appealed which unlocked my account. I tried again to boost a post, which was approved by FB (following the guidelines set out in the book) and started delivering, only for FB to disable my advertising account once more! I have sent my passport into them twice now prove who I am. The book simply does not mention that advertising on FB is the most frustrating, non rewarding, negative marketing experience you may ever have. I can only suspect that this omission in content could be due to the author or the publishers working in tandem with FB so as to generate more ad accounts, only for FB to ban them all…. Seriously. I understand the potential of the FB audience but the book never relays just how tiresome a process it is dealing with an automated access algorithm that seems to be focused on denial of audience rather than granting of audience. Here’s a tip. If you want to use the FB ad management system try reducing your mental capacity to that of a 5 year old and you may be able to navigate through their shambolic systems, only to find that your advertising account will be disabled for no reason whatsoever, mid campaign. Sound good? Time for a new version of the book me thinks.
by craig judd
This is such an interesting book or Facebook. It is NOT for people socialising on Facebook, but people committed to using Facebook for business. There are a lot of home truths about the shallowness of the internet.
by Fiifi
Great insights into advertising on facebook
by Adam
Good read. Needs updating
by Fred
This was relatively expensive in kindle and given the positive reviews and macho introduction, I was expecting a deep dive into the whys and wherefores of Facebook advertising.
That’s not what happened. Most of this can be picked up intuitively on ads manager and the book ads little insight beyond that. It felt like wading through a marathon lead magnet.
The graphics in the book are also low quality and hard to decipher.
I did glean one or two snippets which is why I gave it 2 stars instead of just 1.