Reason Why Advertising: the forgotten book that reshaped marketing in America -18 years before Hopkins’ Scientific Advertising!

The forgotten book that defined Advertising as salesmanship in print… finally available!

If you’re familiar with the marketing masterpiece titled Scientific Advertising you’re probably familiar with its author as well, Claude Hopkins.

John E. Kennedy, Albert Lasker, and Hopkins worked together at Lord & Thomas, the #1 advertising firm at the time in America. Together they completely reshaped the way the world advertised, using a scientific approach to determine what worked best and what was worth investing in.

But while Hopkins’ book became a must for all the marketing experts and the advertisers around the world during the past and the current century, Kennedy’s book is still a hidden gem that needs to be discovered by the international marketing community.

This fresh, annotated edition of the untouched original manuscript will serve this purpose.

Furthermore, this book will help you face the biggest challenge Kennedy, Hopkins, and Lakser had to face at their time: believability.

«The History of Advertising could never be written without first place in it being given to
John E. Kennedy, for every copywriter throughout the length and breadth of this land, is today being guided by the principles he laid down.»

Albert Lasker

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