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Made You Look: How Advertising Works and Why You Should Know
£11.40
THE kids’ survival guide to advertising, revised and updated for the digital age. Ads are everywhere these days: they are trying to be your friend on Facebook, popping up in the background of your videogame, and even messaging your phone when you walk by a store. More than ever before, kids are the prime target of these marketing messages. But they also have more power than ever to fight back. For ten years, Made You Look has been an essential self-defense guide for anyone trying to make sense of the complex world of advertising. Now fully revised and with a fresh new look, the book has been updated to reflect the modern ad landscape, from digital tracking and cookies (not the chocolate chip kind!) to social media, viral videos, and reality television. From the earliest roots of advertising to the undercover marketers of the 21st century, this revealing book shows readers where ads come from, how they work, and why kids need to be informed. Bursting with real-life examples, thought-provoking questions, hip illustrations, and plenty of tips to empower young consumers, Made You Look is every kid’s ultimate guide to the advertising universe.
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Additional information
| Publisher | Annick Press, Revised ed. edition (17 Oct. 2013) |
|---|---|
| Language | English |
| Paperback | 160 pages |
| ISBN-10 | 1554515602 |
| ISBN-13 | 978-1554515608 |
| Reading age | 9 – 11 years |
| Dimensions | 17.78 x 2.22 x 22.86 cm |
by Kevin Johnson
This is a clearly written and intelligently written book that can help to teach children, even from ages 11 or 12, about how advertisements work. The text also gives a very clear exposition of the history of media. The author has wide experience in media and the writing and accompanying illustrations make the book very accessible for young people. This is a wonderful text for teaching media to children from Grade Five and upwards, with the primary focus on the role of advertisements in the sea of media that surrounds, informs and persuades us.
The book, to my knowledge, contains no errors or exaggerations and contains many important ideas and insights. Although such a book might get bogged down in statistics, this is not the case here. The text reads well, and the author sustains a strong and compelling narrative thread in each chapter.
I would highly recommend this book for the school room, library or home.
by Kellie Kiernan
A really comprehensive book on advertising for kids, probably best for age 8-14 interns of readability and comprehension of the content. 155 pages of detail at a child’s level and really appreciated that it kind of explained how advertising kind of “tricks” you into buying something even when you don’t want it! I was REALLY impressed with this book. I bought it for my 8 year old so it was surprisingly enlightening for him but now we’ve read through some parts of it he is noticing things and applying things he read in the book – probably for KS4 onwards but not out of the range of a KS3 child if they are good at reading and comprehension. Well done to the Author, I’ll be interested to see if she has other books.