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Iron Maiden: Piece of Mind
40 years have passed since the release of PIECE OF MIND. More than an album, it was a thunderous statement of intent by a band whose meteoric rise from the East End of London would propel them to the world stage, thrusting them into the realms of legend. This commemorative tome, containing comics, art, and remembrances from acclaimed writers, artists, musicians and storytellers, is a powerful celebration of the unparalleled vision which inspired them — the living legend that is IRON MAIDEN.Read more
£23.80£28.50Iron Maiden: Piece of Mind
£23.80£28.50 -
Living the Artist’s Way: An Intuitive Path to Creativity
‘Without The Artist’s Way, there would be no Eat, Pray, Love’ – ELIZABETH GILBERT
WATKINS TOP 100 MOST SPIRITUALLY INFLUENTIAL PEOPLE OF 2023
How can we tap into the wisdom inside ourselves?
LIVING THE ARTIST’S WAY is a Six-Week Artist’s Way Program that explores the fourth essential Artist’s Way tool of guidance. Bestselling author Julia Cameron has inspired millions through creative recovery with her essential tools including Morning Pages, Artist Dates, Walks, and now, Writing for Guidance. Through the practice of morning rituals and the faith of listening, Julia takes us further and shows how we can set the stage to receive guidance in both our lives and creative art.
Writing about how she uses these tools to handle doubts in her life, Living the Artist’s Way reveals a personal side and shares Julia’s pathway toward a happier, lighter life. Grounding and reassuring, guidance can quell our doubts and fears, and lead us to our inner wisdom and authentic selves. Living the Artist’s Way is an invitation to seek the answers to navigate all areas of our lives, by tapping into our own wisdom and ultimately, guiding ourselves back to creativity.
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£16.40£18.00 -
Accounts book: Accounting book self employed | Income and expense log book | Business bookkeeping record book | Journal For Sole Trader | Small … A4 , Compliant with…
✓ This accounting ledger is perfect for keeping your small business transactions under control.
This simple & basic bookkeeping layout helps you to write & keep track of all of your income expenses
Suitable for personal or small business accounting
• Perfect for small businesses to keep track of income & expenses throughout the tax year. Spacious 8.5″x11″ pages allow plenty of room to record entries under the headings of Date, Description, Income, Expenses, and Total. Easily record incomings & outgoings as they happen so you always know where you stand financially at any point in the year. This versatile accounting book will suit most types of small business
- 120 ledger pages
- Month and year at the top of each page
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Plenty of writing space large size 8.5″x11″ 120 pages
◆ Complies with accounting obligations◆
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£6.60 -
The Medium is the Message: And 50 Other Ridiculous Advertising Rules (Ridiculous Design Rules)
Every single day we’re bombarded with a regular onslaught of advertising. The paper you read, the magazine you buy, the radio show you listen to: they all feature ads. There’s product placement on TV and on the silver screen. And the moment you go online you’re exposed to anything from pop-up ads to spam. And let’s not forget about the public transport that is covered in slogans, and the enormous billboards and flashy neon signs that are all there in the public domain, vying for your attention. No opportunity is wasted by the ad men to grab the attention of potential customers and entice, seduce or convince them to buy a certain product, service or idea. Not surprising then that advertising has been called the greatest art form of the 20th century, as well as the biggest evil man has ever produced. Whether or not you believe in a thing called ARTvertising or of the opinion that advertising, along with branding and marketing, is downright diabolical, you’re bound to find this book a source of inspiration. We’ve collected and researched a total of 51 rules, including “The Medium is the Message,” “Make the Logo Bigger” and that old favorite “Sex Sells.” All the great ad men and women make an appearance, sharing their thoughts and insights. The aim in making this book was not to list all the rules that a budding copywriter or marketer needs to adhere to. Nor did we want to decide which rules are indeed ridiculous and which are valuable words of wisdom. Instead consider this book a source of comfort, joy or good old fun. After all, it’s like American advertising executive Jerry Della Femina (1936) once said: “Advertising is the most fun you can have with your clothes on.”Read more
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Advertising and the Artist: Ashley Havinden
Under the professional name “Ashley”, Ashley Havinden (1903-1973) was one of the most successful advertising artists and designers working in Britain in the 20th century. He made his reputation as a graphic designer and the Creative Director of WS Crawford, the most progressive advertising agency in the UK since the 1920s. Amongst his highly influential designs were campaigns for clients as diverse as the Milk Marketing Board, Chrysler Cars, Eno’s Fruit Salts, Gillette and Simpsons of Piccadilly. This book marks the centenary of Havinden’s birth, and it draws extensively upon material which has been donated or lent from Ashley Havinden’s estate to the Scottish National Gallery of Modern Art in Edinburgh. Contributors to the book include Michael Havinden, Ashley’s son, who has written a personal account of his father’s life; Alice Strang who explores Ashley’s collection of artworks by eminent artist friends; Ann Simpson who examines his interior design work; and Richard Hollis who discusses his influence on 20th-century design.Read more
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Advertising: New Techniques for Visual Seduction
This unique compendium is packed with examples of eye-catching advertisements that use optical magic in order to hook the viewer, and to make sure that they give the ad that crucial second glance. Brimming with ideas and inspiration, this handbook of visual seduction will be a must-read for anyone working in advertising or involved in the business of communication.Table of Contents
1. Figure and Ground • 2. Two and Three Dimensions • 3. Foreground and Background • 4. Big and Small • 5. Compositions • 6. Setting Up a Scene • 7. Seeing in Context • 8. Outlines • 9. Words and Pictures 10. On the Spot • 11. From Eyes to Brain • 12. Index
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Basics Advertising 01: Copywriting
This title is the first in the “Basics Advertising” series, which follows on from the successful “The Fundamentals of Creative Advertising”. It highlights the importance of being able to think both verbally and visually by conveying the idea that creative ad concepts, with their combination of words and images, often arise as a result of collaborative efforts between both the conceptual copywriter and designers or art director. Subjects covered include: how to generate ideas, improving and mastering your language skills and how to create effective advertising copy. The book also features a chapter on ‘Advertising around the World’, which highlights the increasing dominance of English as an international language of commerce and marketing. This title is suitable for first and second year undergraduate students of advertising and marketing courses, all students needing to understand the basic concepts of the discipline before moving into more specific areas of advertising, and practising conceptual copywriters.Read more
£17.00£18.00Basics Advertising 01: Copywriting
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Fashion Film: Art and Advertising in the Digital Age
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
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The Brand Book: An insider’s guide to brand building for businesses and organizations
Wonderful book which I couldn’t put down. – Charlie Marshall, CEO & Founder, Loaf
A healthy blast of brutally honest common sense. – Rory Sutherland, Vice Chairman, Ogilvy UK
This needs to be in all marketing/communication colleges. – Malcolm Poynton, Executive Global Chief Creative Officer, Cheil Worldwide
The Brand Book provides a straightforward and practical guide to the fundamentals of brands and branding, enabling anyone in business to create their own powerful brand. Entertainingly written in jargon-free language, the author draws on her experiences of creating new brand strategies across a wide range of categories. Real world examples and case studies, including images from well-known brand campaigns, are used to illustrate the principles that underpin the best of brand practice. The final chapter includes handy templates and checklists to help you develop your own brand.
*A number one bestseller in branding and logo design* November 2022Read more
£17.30£19.00 -
The Fundamentals of Creative Advertising: Second Edition
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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£21.40£25.60 -
All-American Ads of the 40s
At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.
The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
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£21.70£28.50All-American Ads of the 40s
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Advertising – Concepts and Copy 2e: Concept and Copy
Ideas are what make advertising great, but they’re elusive, which is why great ads are so rare. Advertising: Concept and Copy covers the conceptual process, from developing smart strategy to executing it with strong, distinctive copy. Over two hundred ads, many in color, demonstrate the strong thinking and writing that underlie the best advertising.Read more
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Newsjacking: The Urgent Genius of Real-Time Advertising
A manifesto for a revolution in advertising: the essential inspirational and strategic guide for devising creative advertising in real-timeFrom Grant Hunter and Jon Burkhart, the duo behind the Urgent Genius website, Newsjacking features over 100 examples of outstanding creative advertising from around the world that use topicality and viral techniques to communicate with audiences at high speed.
Based on the themes and concepts the authors have devised through their groundbreaking research, Newsjacking combines principles and creative strategies with inspiring yet rapidly executed work to show how for advertising to be effective it has to move fast. Global brands are featured throughout and campaigns for Nestlé, Puma, Samsung, Adidas, Heineken, Johnnie Walker and FIAT are included, among many others.
Table of Contents
Introduction; Catch the Wave; Adopt an Editorial Mindset; Plan your Spontaneity; Keep It Fresh; Create your own Event; Be Genuine & Relevant; Create a Platform; Urgent Genius Experiments; Final Thoughts; The 13 UG Challenges; How to be an Urgent Genius; Urgent Genius is…; Go Forth and Make
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NovaPulse Advertising: How To Create Profitable Content: Gain clientele and get out your comfort zone using this blue print
In a digital world, scaling your profitable content isn’t just about producing more content—it’s about creating a sustainable, diversified, and adaptable content strategy. By implementing these tactics, you can ensure that your content remains profitable and relevant in the long run.Read more
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Vintage Advertising, Ephemera Collection, Volume 2, 30 Sheets, 241 Individual Pieces: Perfect for scrap-booking, card making, junk journals, decoupage, collage, mixed media and…
Fascinating selection of advertisements from the past – largely from the period of the late 19th to early 20th centuries. This period is noted as one of excellence and advancement in graphic design, illustration and printing technology all utilized to stunning effect in the advertising industry with the production of posters, billboards, packaging and the mass production of printed media such as magazines and catalogues.- Wide variety of products features – food and drink, fashion, health and beauty, vehicles, household products, travel services, tobacco, watches and much more!
- Majority of adverisements are from the UK and USA but also a good selection of ads from other countries including Germany, France, Spain, Italy and others.
- Printed on premium quality 100 gsm paper stock
- 30 Sheets, 241 Individual Pieces
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Creative Advertising: Ideas and Techniques from the World’s Best Campaigns Planning and Producing World Class Advertising Campaigns
What makes an advertisement hard-hitting and memorable? Creative Advertising unravels the creative processes behind some of the most original and effective campaigns of recent years. Mario Pricken showcases over 200 examples of international advertising from a wide range of media including books and magazines, billboards, television, cinema and the Internet. Clearly presented and extremely accessible, each chapter highlights different practical methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. The selection covers award-winning work from some of the biggest and most influential names in the industry alongside such exciting young agencies as London-based mother ltd. All brilliantly demonstrate a fascinating range of approaches including ways of visualizing concepts, the art of illusion and paradox, using metaphor and analogy, and deploying shock tactics and humour. Interviews with international luminaries of the advertising world also provide valuable insight into the working practices of top creatives. Entertaining and inspirational, Creative Advertising is an indispensable book for all designers, art directors, and anyone looking to sharpen their creative edge.Read more
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Fine Art of Advertising, The
Two great traditions – fine art and American advertising – intersect, interact, and explode off the page as prominent ad man Barry Hoffman examines the twentieth century’s appropriation of art in order to sell, sell, sell. Filled with vibrant ads that playfully use art-history icons – such as da Vinci’s Mona Lisa, Michelangelo’s David, Botticelli’s Venus, and Warhol’s soup cans – as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the boundaries between fine art and advertising have disappeared. In fact, today’s cutting-edge artists, such as Damien Hirst, Barbara Kruger, and Nan Goldin, are all part of the ad game. In each provocative chapter (“The Ironic Get Going,” “Pop Goes the Easel”, “The Greatest Degeneration”) seasoned with wry observations from art world personalities and commentary by advertising and business-world luminaries, Hoffman shows us the ad world and the art world in a new way, and closes the gap between them–if any remains. So if you like art (even though you don’t follow it closely), and advertising (even while you hate the fact that you can’t escape it), the irreverent, irrepressible, irresistibly ironic Barry Hoffman gives you Both for the Price of One.Read more
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Absolut Book: The Absolut Vodka Advertising Story
Highlighting the award-winning marketing and advertising campaign of Absolut Vodka, this art and design book features over 250 pages of magnificent bottle art and iconic ads.The absolute vodka advertising campaign has been running nonstop for fifteen years, which, in advertising, is practically forever. Industry insiders hail it as one of the most successful campaigns in the history of advertising, and the star of the ads is always the beautiful, artful, chameleon-like bottle from Sweden.
The Absolut ads are celebrated as much for their ingenuity as their longevity. They are full of wit, artistry, and imagination as they deftly communicate the brand’s values, often containing little challenges to the reader to interpret just what’s happening inside the ad.
Flip through the over 250 pages of magnificent bottle art featured in this beautiful graphic design book. This advertising book features 15 chapters each chronicling the long life of this world-famous glass art.
In Absolute Book author, Richard Lewis of TBWA Chiat/Day, Absolut’s advertising agency from the beginning, shares an intriguing, behind-the-scenes account of the birth and growth of this heralded campaign, its personalities and creators, and the paths they’ve taken to keep it perpetually fresh.
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The 1921 Annual of Advertising Art: The Catalog of the First Exhibition Held by The Art Directors Club: The Catalog of the First Exhibition Held by The Art Directors Club
In 1920, the newly formed Art Directors Club resolved to prove their work worthy of artistic consideration, rather than be seen as just signage for selling products. This reproduction of their first exhibition’s catalog features more than 300 of the finest illustrations of the day, including magnificent advertising art by Maxfield Parrish, Norman Rockwell, N. C. Wyeth, Sarah Stilwell Weber, and other luminaries.Read more
£9.50£16.10 -
Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising
A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide successOne of the oldest and most potent natural stimulants, the leaves of the coca plant are the organic source from which cocaine is synthesized. Fresh coca leaves and products made from them have verified medicinal and healing properties–and not the same addictive qualities or negative side effects as cocaine. In the late 19th century coca products became hugely successful in Europe and the United States. The most famous was Vin Mariani, a coca-based tonic wine developed by Corsican pharmacist Angelo Mariani (1838-1914). Many celebrities sang its praises, including Pope Benedict XV, Sarah Bernhardt, Thomas Edison, H. G. Wells, and the doctors of Ulysses S Grant, who credited Vin Mariani with giving him the strength to finish his memoirs before his death.
In this full-color illustrated history of coca wine, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications as an anesthetic to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user.
Looking to the future of coca, the author shows how it has gained renewed interest in the scientific community for its therapeutic and nutritional properties and in the spiritual community, which is seeking to rehabilitate the reputation of coca, the sacred plant of the Incas.Read more
£9.50£23.80 -
Creative Advertising: Ideas and Techniques from the World’s Best Campaigns
Entertaining and inspirational, Creative Advertising is a ‘must have’ for all designers, art directors, copywriters, and students of advertising – in fact, for anyone who makes a living from good ideas and for whom creativity is the key qualification.Unravels the creative processes behind some of the most original and effective campaigns of recent years, showcasing over two hundred examples of international advertising from media including magazines and billboards, television, cinema and the Internet.
Highlights different methods for creating original and unforgettable advertisements, from finding the elusive ‘big idea’ to re-working classic techniques. Covers award-winning work from some of the biggest and most influential names in the industry, alongside exciting young agencies. All brilliantly demonstrate a fascinating range of approaches including
• Ways of visualizing concepts
• The art of illusion and paradox
• Using metaphor and analogy
• Deploying shock tactics and humour
Includes interviews with international professionals, providing unique insights into the working practices of top creatives.
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£8.80 -
Guerrilla Advertising: Unconventional Brand Communication
This book shows the best international examples of the varied and inventive tactics that are being used today by big-name brands, non-profit organizations and individuals to promote themselves, their ideas and their products. Over 70 international campaigns are featured/grouped according to their approach: Stunts, Street Propaganda, Sneaky Tactics, Site-specific campaigns and Multi-fronted attacks.Read more
£8.20 -
Graphis Advertising Annual 2023
Graphis Advertising Annual 2023
Explore the A to Z of modern advertising.
Graphis Advertising 2023 From Issey Miyake’s architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year.
A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
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The Theory Of Psychology And Advertising: Discover The Aspects Of The Psychology Of Advertising
5,000. That is the number of advertisements that the typical client is introduced to every day. You are logical thinking… “How on earth would I have the option to make people notice my promotions?” Advertisers have since a long time back observed that they can utilize cerebrum examination to find what sticks out, has an impression, persuades, and prompts the exhibit of acquisition. That being said, you can use mind exploration to guarantee that your advancement is truly working. Okay, that is extraordinary. Nonetheless, how? To sort out some way to make your promotions truly work, by work I mean to make people buy your thing, keep on examining
This book covers all of the fundamentals of selling with a more significant understanding of the association between our human mental inclinations and making an advertisement that passes on the message you really want them to get. You will find:
-Area 1 – Overview: Psychology Of Advertising
-Area 2 – Advertising and Psychology: Understanding The Link
-Area 3 – What Is The Psychology of Salesmanship?
-Area 4 – Learn The Psychology of Colors
-Area 5 – Advertising Yourself As A Brand
-Segment 6 – Decoding The Subliminal Messages
-Segment 7 – Attracting Your Targeted Customers
-Segment 8 – Your Key To Success Advertising “Truth”Read more
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Laughing@Advertising
In Laughing@Advertising Bob Hoffman has collected his most irresponsible and inappropriate blog posts, essays, and cave drawings. You might say it’s 200 pages of insults, wise cracks, cheap shots, and dirty words. In other words, fun for the whole family! Hoffman is out to disrupt the disruptors — those somber, imperious souls who have made marketing and advertising such an earnest and humorless endeavor. This may be the silliest, most injudicious book about the ad industry you’ve read. And in some unwholesome way, the truest and funniest.Read more
£5.90Laughing@Advertising
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Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (6) (Rockport Universal)
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
- Authenticity
- Social Responsibility
- World Building
- Gatekeepers
- Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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£21.00£26.60 -
Advertising Now! Print (Midi Series)
The world’s sharpest creative minds are in high demand in the advertising world, because making effective ads takes a whole lot more than just marketing know-how. A great ad grabs the viewer’s attention and gets the point across in an original, surprising, funny, touching, or even shocking way. Because ads reflect global and regional mentalities, studying them is interesting not only for their selling points but also for what they have to say about their clients and target audiences. This mega-roundup of the world’s best contemporary advertisements highlights the work of designers in over 40 countries. Organized by subjects, such as socio-political, food and beverage, cars, technology, and media, the ads are dated and annotated with information on the design agencies, clients, and products. Also included are case studies illustrating, for example, how an ad campaign can be made on a small budget or how an advertisement can be adapted for different cultures. This guide is a must-have for advertising students and professionals, graphic designers, and anyone who’s interested in the different ways products are advertised around the world.Read more
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Advertising Revolution: The Story of a Song, from Beatles Hit to Nike Slogan
The story of “Revolution” by the Beatles, from its origin as a protest song of the 1960s, to it becoming the musical backdrop for one of the most famous, influential, and controversial adverts of all time.In 1987, Nike released their new sixty-second commercial for Air shoes—and changed the face of the advertising industry. Set to the song “Revolution” by the Beatles, the commercial was the first and only advert ever to feature an original recording of the FaUb Four. It sparked a chain of events that would transform the art of branding, the sanctity of pop music, the perception of advertisers in popular culture, and John Lennon’s place in the leftist imagination.
Advertising Revolution traces the song “Revolution” from its origins in the social turmoil of the Sixties, through its controversial use in the Nike ad, to its status today as a right-wing anthem and part of Donald Trump’s campaign set list. Along the way, the book unfolds the story of how we came to think of Nike as the big bad wolf of soulless corporations, and how the Beatles got their name as the quintessential musicians of independent integrity. To what degree are each of these reputations deserved? How ruthlessly cynical was the process behind the Nike ad? And how wholesomely uncommercial was John Lennon’s writing of the song?
Throughout the book, Alan Bradshaw and Linda Scott complicate our notions of commercialism and fandom, making the case for a reading of advertisements that takes into account the many overlapping intentions behind what we see onscreen. Challenging the narratives of the evil-genius ad conglomerate and the pure-intentioned artist, they argue that we can only begin to read adverts productively when we strip away the industry’s mysticism and approach advertisers and artists alike as real, flawed, differentiated human beings.
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£6.70 -
The World In Prints: The History of Advertising Posters from the Late 19th Century to the 1940s
- Chronicles the influence of the art poster in France and its rapid spread across Europe and United States
- Offers readers an artist’s poster tour of the development of the art poster
The lowly placard, a quick and efficient device used to spread news or advertise goods, ascended to the level of a respected art form in the late 1800s in France. The ‘art poster’ was born at the convergence of new aesthetic movements, technological advances and societal changes. Fine artists were swayed from their lofty perches to join the practical arts, influenced by the egalitarian spirit of the Arts and Crafts movement. Artist Jules Cheret, ‘Father of the Modern Poster,’ perfected a means of high-quality printing that produced large, colour saturated images. An emerging middle class was the ready target for the consumption of newly manufactured goods, literary publications, theatrical events and leisure time entertainment.
A sea of gorgeous images added a joie de vivre to everyday life, introducing a period of French life now known as the Belle Époque.
These posters, although ephemeral in intent, have been collected and continually reproduced over the subsequent decades, a testament to their timeless beauty and emotional depth. This book chronicles the influence of the art poster in France and its rapid spread across Europe and United States, and offers to the readers an artist’s poster tour of the development of the art poster.
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£25.50£28.50 -
930 Matchbook Advertising Cuts of the Twenties and Thirties (Dover Pictorial Archive)
Add period flair to graphic projects with rare cuts of advertising art that once decorated matchbook covers. Hundreds of royalty-free images promote everything from holiday getaways to “Scientific Body Sculpturing.”Read more
£71.40 -
The Golden Age of Advertising, the 60s: The 60s
Ads from the space age With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress (such as Tang-?just add water?) while striving to reinforce good old American values. Stars like Raquel Welch, Sean Connery, Woody Allen, and Sammy Davis Jr. endorsed everything from sunglasses to bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. From forgotten cars such as the Studebaker Avanti, to cigarettes (?Marlboro… a man’s world of flavor?) to food, clothing, consumer products, furniture, travel, and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.Read more
£40.50 -
A History of Advertising
This engrossing, oversized (9.75×11.25″) volume chronicles clever and colorful advertising campaigns mainly in Europe and North America in the 20th and 21st centuries, in heavily illustrated 2-page entries. The volume concludes with profiles of notable companies and individuals and a bibliography. Typical for this publisher, the images and layout are of the best quality. Annotation ©2008 Book News, Inc., Portland, OR (booknews.com)Read more
£79.90A History of Advertising
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The Book of Guinness Advertising
This guide to advertising from the 1920s to the present day includes special features on cartoons, World War II advertising, Guinness advertising campaigns, including the toucan and Pure Genius, and the Festival of Britain.Read more
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Avedon Advertising
The first survey of Richard Avedon’s influential advertising work
Richard Avedon was one of the most sought-after and influential advertising photographers in America from the 1940s to the beginning of the 21st century, creating work that exemplified Madison Avenue at the height of its influence in world culture. Working with a talented cadre of models, copy writers, and art directors, Avedon made images that enticed consumers to embrace the new, especially in the areas of fashion and beauty, with campaigns for Revlon, Chanel, Calvin Klein, Dior, and Versace, among many others. Avedon Advertising tells this story, reproducing memorable ads that range from the buoyant 1940s and 1950s, when post-war prosperity opened up new experiences to consumers; through the explosive ’60s; and into the era defined by celebrity culture and global brand awareness.
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£45.60£90.30Avedon Advertising
£45.60£90.30 -
Introduction to Advertising: Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.
Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
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£28.90 -
Alcohol: Soviet Anti-Alcohol Posters
Soviet propaganda against the demon drink: the latest in Fuel’s Russian pop culture series
From the acclaimed authors of the Russian Criminal Tattoo Encyclopaedias and Soviet Space Dogs comes Alcohol, a glorious and exhaustive collection of previously unpublished Soviet anti-alcohol posters. The book includes examples from the 1960s through to the 1980s, but focuses on posters produced during Mikhail Gorbachev’s campaign initiated in 1985. These posters attempted to sober up Soviet citizens by forcing them to confront the issues associated with excessive alcohol consumption. This government-led urgency allowed the poster designers to present the anti-alcohol message in the most graphic terms: they depicted drunks literally trapped inside the bottle or being strangled by “the green snake.” Their protagonists are paralytic freeloaders and shirkers who always neglect their families, drive under the influence, produce substandard work, are smashed when pregnant and present a constant danger to fellow citizens. A two-part essay by renowned cultural historian Alexei Plutser-Sarno attempts to explain, from a Russian perspective, the reasons behind this phenomenon.
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£15.60£19.00Alcohol: Soviet Anti-Alcohol Posters
£15.60£19.00 -
The insiders’ guide to advertising: How the business of advertising really works
Craig Mawdsley and Bridget Angear have created a concise and enjoyable guide to the advertising industry. Drawing from their decades of experience in the best advertising agencies in the world, working with some of the biggest brands, they offer a view on how the industry really works. The book covers agencies, clients, media channels, new technology, how advertising works, the culture of advertising, the ethics of advertising and the future of the advertising industry.
The book will be indispensable for anyone considering a career in advertising, studying marketing or advertising, or simply the casual reader keen to understand how this fascinating industry works to shape our world.
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Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who Are Dissatisfied with the Results They Get
When a sprinkler malfunctioned at a Baltimore menswear store, three inches of water sat on the floor and much of the merchandise was wet. The owner, the author of this book, could have done the normal thing and sell the wet merchandise to a Jobber–a business that buys damaged goods in bulk for cheap. Instead, he did the OUTRAGEOUS thing–he advert
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£4.10 -
Enamel Advertising Signs (Shire Album): 3 (Shire Library)
Enamel signs emerged as the jewel in the crown of British advertising in the late Victorian era, commanding public attention for over half a century before technological, economic and social change combined to render them redundant. From the 1950s onwards they disappeared from the original locations on shop walls, to be replaced by hoardings. Of the millions of enamel signs produced between 1880 and 1950 onlya few thousand survived, often commandeered for secondary uses as ‘free’materials to build huts and fencing on allotment gardens. By the early 1960s a few trend-setting collectors started to rescue them as ornamental items. With the birth of the restored steam railway, some signs found their way back to original locations, lending ‘authentic’ atomsphere to station platforms, and many of the industrial museums have followed suit to great effect.Read more
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Selling Creative: Advertising Men and Women in the Hall of Fame
Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters–whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.
“Melts in Your Mouth, Not in Your Hands.” “Does She or Doesn’t She?”
“Just Do It!” “Where’s the Beef?” These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.
Selling Creative – Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.
Bill Bernbach realized the value of smart creative work–if the ad is noticed you don’t have to keep repeating the same message. Bernbach’s agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, “Why 1984 won’t be like 1984.” Cliff Freeman asked, “Where’s the beef?” and questioned overblown promises in America.
Selling Creativeprovides in-depth profiles of the culturally astute men and women who tapped into their generation’s fears and desires. This book tells the story of advertising’s Creative Revolution through the lives of the people who lived and worked in the era.
Selling Creative – Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.
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£10.60
