Commercial
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Scientific Advertising: Complete and Unabridged
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.Read more
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101 Things I Learned® in Advertising School
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.Read more
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Shell Art & Advertising
Exploring Shell’s remarkable archive of advertising art, this book is the first to present a comprehensive overview of the company’s artistic heritage. Examinations of the historical, political and social contexts of Shell art and advertising enable the authors to assess the work’s broader cultural significance. By delving into the ways in which Shell’s publicity was conceived, commissioned, produced and disseminated, the particular contributions made by artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer, are highlighted, while broader questions such as Shell’s position within contemporary debates regarding the aesthetics and proper purpose of ‘Commercial Art’ are explored. Drawing primarily on Shell’s extensive poster collection, as well as other contemporary sources, Shell Art & Advertising provides valuable insights into the development of commercial art in the UK. Featuring a wealth of fascinating images, this original publication will appeal to cultural historians, as well as fans of Modern British Art.Read more
£36.60£38.00Shell Art & Advertising
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All-American Ads of the 60s
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress―such as tang and instant omelets – “just add water”―while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads―such as Tupperware billing its storage container as a “wifesaver.” From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
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£24.50£28.50All-American Ads of the 60s
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Advertising: A Very Short Introduction (Very Short Introductions)
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry.The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted.
Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
D&AD. The Copy Book
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today―a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals―often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
About the series
Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe!
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£15.50D&AD. The Copy Book
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Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
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£18.20£22.80 -
Hegarty on Advertising: Turning Intelligence into Magic
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.
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Marketing Fashion, Second edition: Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer’s kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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£26.60£28.50 -
Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Discover the incredible power of fonts – how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies.
‘A fascinating insight into how type can influence our feelings, our senses, and even our taste’ — Professor Charles Spence, University of Oxford
‘Most books about fonts are written for designers – Sarah brings the power of fonts to everyone’ — Patrick Burgoyne, Editor of Creative Review
‘This book is an inspiration’ — ***** Reader review
‘Ground-breaking’ — ***** Reader review
‘Beautiful and fun! A fantastic read’ — ***** Reader review
‘Love this book! Couldn’t put it down and read it from cover to cover’ — ***** Reader review
‘A really interesting and insightful book’ — ***** Reader review
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We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.
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£12.10£16.10 -
Book of Branding – a guide to creating brand identity for startups and beyond
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.
The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
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HRH: So Many Thoughts on Royal Style
Veteran style journalist Elizabeth Holmes expands her popular Instagram series, So Many Thoughts, into a nuanced look at the fashion and branding of the four most influential members of the British Royal Family: Queen Elizabeth II; Diana, Princess of Wales; Catherine, The Duchess of Cambridge; and Meghan, The Duchess of Sussex.
Kate Middleton and Meghan Markle are global style icons, their every fashion choice chronicled and celebrated. With all eyes on them, the duchesses select clothes that send a message about their values, interests, and priorities. Their thoughtful sartorial strategies follow in the footsteps of Queen Elizabeth II and Diana, Princess of Wales, two towering figures known for using their personal style to great acclaim.
With one section devoted to each woman, HRH is a celebration of their stories and their style, pairing hundreds of gorgeous photographs with extensive research. A picture emerges of the British monarchy’s evolution and the power of royal fashion, showing there’s always more than what meets the eye.
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£10.70£26.60HRH: So Many Thoughts on Royal Style
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The Crown in Vogue: Vogue’s ‘special royal salute’ to Queen Elizabeth II and the House of Windsor
‘What a fabulous book – a must for any royal watcher! It’s elegant, stylish and gloriously illustrated. I didn’t want it to end. I loved the original and innovative approach to the subject, and the new insights I gained. I cannot recommend it highly enough.’ Alison Weir
‘Vogue, like the royal family, has been through many evolutions of its own, and to view Her Majesty’s life though the record of our pages is truly a document of history.’ – Edward Enninful, Editor-in-Chief of British Vogue
Five monarchs (crowned and uncrowned); one abdication; one royal investiture; a jewel box of jubilees and many, many royal marriages… British Vogue has borne witness to a century of royal history. As another reign begins, The Crown in Vogue is the magazine’s ‘special royal salute’ to the House of Windsor.
Vogue’s first star photographer, Cecil Beaton, was entranced by the House of Windsor and the admiration was mutual. A younger star photographer, Antony Armstrong Jones, left Vogue to marry the Queen’s sister and returned as Lord Snowdon. The Queen’s cousin, Vogue’s Lord Lichfield proved an insightful photographer of royal style along with many of Vogue’s fashion photographers including Horst, Norman Parkinson and David Bailey.
With visual treasures from Vogue’s unrivalled archive and contributions through the decades from the most perceptive of royal commentators – from Evelyn Waugh to Zadie Smith – The Crown in Vogue is the definitive, authoritative portrait of Queen Elizabeth II’s magnificent reign – and of royalty in the modern age.
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The Royal Wardrobe: peek into the wardrobes of history’s most fashionable royals: A Very Fashionable History of the Monarchy
‘I loved this book!’ – Alison Weir
‘[A] lively, gossipy forage through royal wardrobes’ – Daily Mail
‘A sparkling history’ – Dr Kate Strasdin
Peek into the wardrobes of history’s most fashionable royals
Why did women wear such heavy and uncomfortable skirts in the Elizabethan era?
What the hell happened to Charles II’s pubic hair wig?
How did Princess Diana’s revenge dress become so iconic?Fashion for the royal family has long been one of their most powerful weapons. Every item of their clothing is imbued with meaning, history and majesty, telling a complex tale of the individuals who wore them and the houses they represented.
From the draping of a fabric to the arrangements of jewels, the clothing worn by royals is anything but coincidental. King at just nine years old, Edward VI’s clothes were padded to make him seem stronger and more manly; and the ever-conscious Elizabeth II insisted her coronation gown include all the representative flora of the commonwealth nations, and not just that of the United Kingdom. Yet reigning monarchs are not the only ones whose fashion sensibilities could mean make or break for the crown.
Original and enlightening, Rosie Harte’s complete history delicately weaves together the fashion faux pas and Vogue-worthy triumphs that chart the history of our royals from the Tudors to the Victorians right through to King Charles III and our twenty-first-century royal family. Travelling far beyond the bounds of the court, The Royal Wardrobe reveals the economic, social and political consequences of royal apparel, be it breeches, tiara, wig or waistcoat.
Each stitch has a story, you just need to know how to read them
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£16.20£20.90 -
Knit a Mini Ocean: 20 tiny sea creatures to knit
Knit 20 tiny, adorable sea creatures!
Choose from a shoal of ocean favourites, including sharks, dolphins and orca, as well as dazzling blue tangs, colourful clownfish and even a few mischievous mermaids! The sizes range between 3 and 12cm (1.25 and 4.75in), so these sweet little projects are perfect for using up your yarn stash.
Complete with step-by-step sewing-up, stuffing and embroidery techniques, these fun, simple patterns are ideal for knitters of all skill levels.
This adorable book is a redesigned re-issue of Mini Knitted Ocean (9781782212324), 2016.
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£6.70£7.60 -
Timothee Chalamet Photography Book: Impressive Pictures Actor To Relieve Stress Adult Photo Albums With 30+ Quality Picture Inside Great Gifts Idea For Adults, Men, Women
Idea Photography Book – Amazing Photo BookBook Detail:
- 30+ Amazing Colorful Pictures and Photos in this fantastic Picture Book With Very High Quality
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Each pages are unique stunning and captivating Images, irresistibly beautiful and alluring.
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Display it in a bookcase or on your desk and it will make all the difference
- Big Size: A Photo Book With Large Size Enough For You To Make A Gifts For Holiday
Perfect Gifts For All Lover: Ideal present to give on the occasion of Christmas, New Year, Birthday, Thanksgiving
Get It Now!!
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£8.50 -
Victorian Ladies Coloring Book: Victorian Fashion featuring Detailed Dresses and Ballgowns, for Adult Relaxation and Stress Relief
Embark on a journey through time with our beautiful coloring book that celebrates the grace and glamor of Victorian fashion.
Within the book’s pages, you’ll find exquisitely detailed illustrations of the elegant dresses, sophisticated accessories, and timeless style of Victorian ladies.
Every page is a canvas waiting for your artistic touch, offering a delightful escape into an era of luxury and sophistication.???? Colorful Creativity: Add your personal flair to the intricate patterns and styles, creating your own fashion masterpieces.
???? Inspired Relaxation: Immerse yourself in the artistry of a bygone era, finding relaxation and inspiration on every page.
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Victorian Royalty: An Adult Coloring Book to Explore the Victorian Era and Take You on a Journey Through the 19th Century
Victorian Royalty: An Adult Coloring Book to Explore the Victorian Era and Take You on a Journey Through the 19th Century
Take a step back in time with Victorian Royalty, the ultimate adult coloring book that explores the elegance, beauty, and luxury of the Victorian era. This coloring book is designed to help you relax and unwind while you embark on a journey through the 19th century, discovering the intricate designs and opulent details of the time period.
The 50 high-quality illustrations are intricately drawn to help you rediscover the Victorian era, from its architecture and fashion to its iconic figures and famous landmarks. The large 8.5 x 11-inch pages are perfect for easy coloring and experimentation, giving you the freedom to explore your creativity without any constraints. Plus, the one-sided illustrations prevent bleed-through and enable framing, making it easy for you to showcase your finished masterpieces.
The soft matte cover of Victorian Royalty gives the book a premium look and feel, making it a great addition to your coffee table or bookshelf. It’s also an excellent way to promote creativity and relaxation, providing you with a fun and stress-free way to unwind after a long day.
Inside the book:
- 50 high-quality illustrations to color
- Large 8.5 x 11-inch pages for easy coloring and experimentation
- One-sided illustrations to prevent bleed-through and enable framing
- Soft matte cover for a premium look and feel
- Promotes creativity and relaxation
Discover the Victorian era in a whole new way with Victorian Royalty. It’s the perfect adult coloring book for anyone looking to unwind and rediscover the beauty of the past.
Why buy this book? Rediscover the elegance, beauty, and luxury of the Victorian era while relaxing and having fun with this gorgeous adult coloring book.
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Victorian Fantasy Collection: Kuroimori Coloring Book (Pie Comic Art Coloring Book)
Welcome to a victorian fantasy world! A special coloring book for you!This coloring book features girls living in a victorian fantasy world by illustrator- Kuroimori, who is popular for his fantasy, adventure, and retro-futuristic work. This title contains 31 patterns focusing on the beautiful constellations twinkling in the night sky, along with rooms and elegant costumes with a steampunk atmosphere.
Each coloring page comes with cut-out lines so that the pages can be detached and used. In addition, at the end of the book, you will find color samples of five works, including the cover illustration, as well as tips on how to color in using colored pencils and markers. We hope that you will enjoy this world of nostalgic fantasy.
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£12.30£17.10 -
Victorian Ladies Coloring Book: for Adults With 50 Beautiful Women & Vintage Fashion from the Victorian Era
Discover the elegance and charm of Victorian fashion with this captivating coloring book. Immerse yourself in the intricate designs and ornate details of the era, as you bring these graceful Victorian ladies to life with your own unique color choices. A delightful pastime for both history enthusiasts and coloring enthusiasts alike
INSIDE Book Victorian Ladies Coloring Book
???? 50+ Full Page Highly Detailed Designs.
???? Single Sided Printing, Each design is printed on a separate sheet.
???? Large 8.5 x 11 inch Format.
????Perfect Gift for Any Victorian Era Fashion FansRead more
£6.50 -
Victorian Gothic Art: Beauties Gothic Victorian Adult Coloring Book For Women
Step into the enchanting world of Victorian Gothic Art: Beauties Gothic Victorian Adult Coloring Book For Women, a captivating journey through the mysterious and opulent aesthetics of the 19th century. You’ll discover more 50 illustrations, each offering a window into the Victorian Gothic art. From ornate architecture to hauntingly beautiful landscapes, from enigmatic portraits to fantastical creatures.Coloring Book Features:
- Beautiful Illustrations: Every page of this coloring book is filled with beautiful illustrations. You’ll find victorian ladies, victorian houses, victorian fashion, gothic architecture, and hauntingly beautiful landscapes, all waiting for your creative touch.
- Thematic Diversity: From elegant Victorian ladies in their exquisite attire to towering, ivy-covered mansions hiding secrets in their shadows, the Victorian Gothic Art Coloring Book offers a wide range of thematic diversity, ensuring hours of coloring enjoyment.
- Relaxation and Creativity: Coloring is a therapeutic and creative activity that allows you to unwind and explore your artistic side. Whether you’re a seasoned artist or a beginner, these pages provide a delightful canvas for your imagination to flourish.
- Suitable for All Ages: While adults will appreciate the intricate details and historical references, this coloring book is also suitable for older children and teenagers who are curious about the art and culture of the Victorian era.
Whether you’re looking for a unique gift, or a way to explore the past, this coloring book is a must-have for anyone enchanted by the allure of Victorian Gothic art Coloring Book.
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£6.20 -
Creative Haven Victorian Gowns Coloring Book
Inspired by the elegant dresses showcased in Godey’s Lady’s Book, Harper’s Bazar, Ladies’ Home Journal, and other Victorian-era magazines, these 31 ready-to-color illustrations depict the well-dressed woman of the late 1800s. Lace-edged necklines, ruffled bodices, full skirts, extravagant bustles, and more period styles will inspire fashionistas and adult colorists alike. Pages are perforated and printed on one side only for easy removal and display. Specially designed for experienced colorists, Victorian Gowns and other Creative Haven® adult coloring books offer an escape to a world of inspiration and artistic fulfillment. Each title is also an effective and fun-filled way to relax and reduce stress.Read more
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Victorian Ladies Coloring Book: Fashion Victorian Coloring Book Grayscale For Adults Relaxation
Dive into the world of the Victorian era with Victorian Ladies Coloring Book for adults. This exquisitely crafted book unveils the fascinating world of Victorian ladies and victorian fashion styles.Each page transports you back in time to the era of Victorian, presenting detailed illustrations inspired by Victorian fashion. From corset-clad ladies and voluminous gowns to intricate hairstyles and extravagant hats, the book is teeming with exquisite patterns and designs waiting to be brought to life by your color palette.
Victorian Ladies Coloring Book Features:
- 50++ Beautiful illustrations of Victorian ladies
- Single side printed for easy tear-out and display and to prevent bleeding of the colors.
- Large 8.5 x 11-inch pages
- Perfect for who love Victorian fashion!
Whether you are a history buff, a fashion enthusiast, or simply a lover of coloring, Victorian Ladies Coloring Book for adults promises hours of creative enjoyment and relaxation. Let your imagination wander through the grand hallways of history, as you color your way through the intricate and elegant world of Victorian fashion.
★ A beautiful and unique gift for your Victorian fashion lover! So if you loves Victorian fashion then order your copy today. ★
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£6.20 -
Victorian Fashions: A Complete Lady’s Wardrobe (Dover Fashion and Costumes)
Rich selection of scaled dressmaker’s patterns from the popular late 19th-century magazine The Voice of Fashion details 50 garments for women, from handsome daytime and evening dresses to casual tennis outfits, a riding habit, and undergarments. Of practical use for costume designers and students of fashion; will also delight browsers. 498 illustrations.Read more
£11.70£12.80 -
Victorian Ladies Coloring Book: Victorian Beauties Coloring Book With Beautiful Fashion Dresses And Elaborate Hairstyles For Adults Relaxation
Immerse yourself in the refined and elegant world of the Victorian era with the Victorian Ladies Coloring Book. This exquisite coloring book captures the beauty and grace of Victorian women through intricate illustrations featuring delicate lace, elaborate hairstyles, and opulent fashion. Each page offers a glimpse into the sophistication of Victorian society, allowing you to bring these stunning portraits to life with your own artistic touch. Indulge in the nostalgia of a bygone era as you explore the intricate details of Victorian fashion and create your own masterpieces. The Victorian Ladies Coloring Book is a captivating journey through time for coloring enthusiasts and lovers of Victorian elegance.50+ Coloring Pages. Each coloring page is designed to relax and help you express your creativity. Besides, we provide you with a color-checker page so that you can choose the most suitable color for your painting.
High-quality paper. The high-quality images in our book allow you can use crayons, pencils, or anything that you think it’s perfect for you to color.
Large format: size page 8.5 x 11’.
Single-sided pages. Each coloring page is printed on a separate sheet with the back of the page black to minimize the bleed-through problem.
Fantastic gift. Surprise your friends or relatives who love to color with this fantastic gift! The multitude of drawings in the book and our attention to detail makes it a perfect gift.
Wishing you and your family a lifetime of happiness, optimism, and love.
Thank you for choosing our products!Read more
£5.20 -
Injury Illustrated: How Medical Images Win Legal Cases
The best storytellers and presenters know that a picture is worth a thousand words. Pictures simplify stories. They make stories memorable. They clarify complex concepts and they educate the audience in the easiest way. That is why attorneys work with artists―medical illustrators, to be exact.
Injury Illustrated is the first book of its kind. It is the essential guide on medical illustrations used in the legal context. This book examines the creation of visual graphics known as demonstrative exhibits. These exhibits provide an understanding of traumatic injuries, surgeries, and radiology studies for the jury, judges, adjustors, mediators, and the attorneys. These chapters describe how to tell a clear story about gross anatomy, medical malpractice, and/or death investigation in court by using medical images. While medical illustration and injury law are very different professions, illustrators are the ideal partners for lawyers when solving problems and preparing for litigation.
Divided into five sections, this book details who medical illustrators are, how they are educated in medicine, the skills and services they can provide to trial lawyers, and the countless benefits resulting from record review and case preparation.
Find techniques to best use medical images during all stages of litigation
Learn how graphic exhibits engage a jury and empower justice
Understand why attorneys win more cases by collaborating with medical illustrators
All readers will learn about this unique career and the attorney-illustrator relationship. More specifically, attorneys, artists, animators, law students, medical students, forensic scientists, and medical experts will understand how demonstrative exhibits assist legal proceedings in forensic matters and civil lawsuits.
Warning; these images will be graphic and the cases at times will be catastrophic.
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£100.00£123.50Injury Illustrated: How Medical Images Win Legal Cases
£100.00£123.50 -
The Teen Vogue Handbook: An Insider’s Guide to Careers in Fashion
Amy Astley, Teen Vogue Editor-in-Chief, says: “The Teen Vogue Handbook is a dream book, a truly creative book filled with tips on the stylish life from the top people in the industry.”
The key to this book is the mix of beautiful pictures, career advice and profiles of everyone and every aspect of the fashion industry. There are hugely famous people interviewed (Marc Jacobs, Bruce Weber, Patrick DeMarchelier) alongside assistants and others who are just getting started. The book includes 6 sections: Designers, Editors, Stylists, Beauty, Photographers and Models.
And in every section, the people in the profile share simple tips on how to live the Teen Vogue lifestyle, now.
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Makeup Practice Book for Kids: Basic Face Charts to Practice Makeup for Teens, Kids & Makeup Artist Lover
Are you ready to begin your journey in makeup but don’t know where to start?This book is designed to help you develop your makeup abilities. It allows you to experiment with different makeup looks and can be used by beginners, intermediates, and professionals. Whether you use real makeup products or colored pencils, this book is perfect for teens and kids to explore their creativity and hone their skills. It is also useful for any adult who wants to try new makeup looks and practice tutorials.
Features:
- 110 Big-size Face Charts.
- Glossy Paperback Cover
- A Great Gift for Makeup Artist Lover
Don’t hesitate! Start your journey toward becoming a makeup professional today.
Scroll up and purchase now!
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£5.70 -
Mindful Creative: How to understand and deal with the highs and lows of creative life, career and business
Take the first step towards regaining control of your creative life.
What if you could take control of both your life and your creative career, avoid recurring cycles of stress and burnout, and create the optimal conditions for your potential to flourish? The good news is you can, and Mindful Creative will show you how to cultivate mindful presence and develop resilience.
Renowned creative director and bestselling author Radim Malinic shows you how and why a creative career in the 21st century can quickly become overwhelming ― and what you can do to fix it and even prevent it .Through Radim’s honest storytelling, practical exercises, and expert guidance, you’ll discover the power of mindful creativity to unleash your true potential.
Whether you’re an artist, writer, designer, or simply looking to infuse more creativity into your life, this book is your roadmap to:
• Create the optimal conditions for your creativity
• Audit your life and stop the burnout cycle
• Transform your creative process through powerful techniques and habits
• Achieve a state of flow that enhances productivity and innovation
• Celebrate everyday positive actions that light up your creative process
• Consider therapy and why it might be right for you
• Transform and grow as a creative human being in the 2020sMindful Creative unveils the secret synergy of mindfulness and creativity so you can not only unlock your creative potential but also lead a more balanced and fulfilling life.
If you’re ready to embark on a transformative journey to enhance your creativity and wellbeing, this is your essential guide.
Mindful Creative today and navigate the highs and lows of a creative life and career.
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£15.10£16.10 -
Centered: People and Ideas Diversifying Design
A collection of beautifully illustrated essays and interviews presenting a rich, inclusive, contemporary, and global vision of design diversity.
As the design industry re-examines its emphasis on Eurocentric ideologies and wrestles with its conventional practices, Centered advocates for highlighting and giving a voice to the people, places, methods, ideas, and beliefs that have been eclipsed or excluded by dominant design movements. Curated by Kaleena Sales, a powerful voice and noted advocate for diversity in the design community, the thirteen essays and interviews in this volume will feature important and underrepresented design work and projects like:
Gee’s Bend Quilters, by Stephen Child and Isabella D’Agnenica
A Chinese Typographic Archive, by YuJune Park and Caspar Lam
Indigenous Sovereignty and Design: An Interview with Sadie Red Wing
(Her Shawl is Yellow) The Truck Art of India, by Shantanu Suman
New Lessons from the Bauhaus: An Interview with Ellen Lupton
Vocal Type: An Interview with Tre Seals
Decolonizing Graphic Design, A Must, by Cheryl D. Miller
And more
A must-read for design practitioners, educators, students, and anyone interested in expanding narratives and gaining a more inclusive understanding of design.
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£17.00£20.90Centered: People and Ideas Diversifying Design
£17.00£20.90 -
London Transport Posters: A Century of Art and Design
“London Transport Posters” celebrates a century of outstanding graphic design commissioned by the Underground, London Transport, and its present-day successor, Transport for London. This book explores the organisation’s pioneering role as Britain’s greatest patron of poster art, a unique role developed in the early twentieth century under the visionary leadership of Frank Pick. The selected artworks and posters, many published here for the first time, reflect a dazzling variety of period styles and techniques, produced by an extraordinary range of artists and designers attracted by the Underground’s world-wide reputation. The resulting legacy includes works by practitioners as diverse as John Hassall, Edward McKnight Kauffer, Laura Knight, Man Ray, Paul Nash, Graham Sutherland, Abram Games, William Roberts, Howard Hodgkin and David Shrigley.Drawing on newly researched sources in the archives of London Transport Museum and Transport for London, this book discusses and illustrates the different styles and themes emerging from the posters over the last hundred years. These include the contrasting approaches of commercial graphic designers and the group of modernist avant-garde artists commissioned by the Underground in the 1920s and 1930s; the use of posters to support the expansion of the Tube by attracting new audiences and selling an aspirational vision of suburbia; the important role of women in the development of poster advertising both as designers and consumers; the different uses of the transport poster during two world wars; the changing fortunes of the poster in the post-war period; and, the public view of posters from 1908 to the present day.More than 250 images are drawn from the London Transport Museum’s collection of over 5000 posters and artworks, which represents the most complete graphic archive of its kind to be assembled by a single organisation over so long a period anywhere in the world. “London Transport Posters: A Century of Art and Design” is richly illustrated with examples of posters from all periods, and will be an invaluable reference book and visual resource for all those with an interest in twentieth-century design.Read more
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Seats of London: A Field Guide to London Transport Moquette Patterns
Moquette is the carpet-like fabric covering the seats we sit on in London’s Tubes, buses, trams and Overground trains – and here is a brilliantly colourful guide to all its patterns. London Transport has always wanted the best design, be it Charles Holden’s superb art deco Tube stations on the Piccadilly Line, its elegant Johnston typeface or Harry Beck’s Tube map. And this pursuit of excellence has extended even to the design of the fabrics it covers our bus and Tube seats with: moquette. In the Thirties top artists like Paul Nash and Enid Marx were commissioned to design patterns; nowadays every line like Crossrail or the Overground gets its own unique, colour-co-ordinated moquette pattern. Now, in conjunction with the London Transport Museum, which has the definitive London Transport moquette archive, Andrew Martin has written a delightful, surprising and covetable guide to all these patterns, from the first horse bus to the latest Tube train.Read more
£11.20£14.20 -
NCFE Level 1/2 Technical Award in Business and Enterprise Second Edition
This Student Textbook is:
– Comprehensive – gain in-depth knowledge of each content area with clear explanations of every concept and topic and easy-to-follow chapters.
– Accessible, reliable and trusted – structured to match the specification and provide you with the information you need to build knowledge, understanding and skills.
– Designed to support you – boost your confidence when tackling the internal non-examined and external examined assessments with plenty of activities to test and consolidate knowledge.
– Your go-to guide – expert authors have carefully designed tasks and activities to build your skillset in order to aid progression and questions to assess understanding.Read more
£24.70 -
Technical Drawing for Fashion, second edition: A Complete Guide
Technical Drawing for Fashion explains how to create a technical fashion drawing using a simple and straightforward step-by-step method. This second edition includes more information on rendering drawings by hand and using a computer, and a brand new section on knitwear.The main part of the book presents over 600 technical drawings of garment types, styles and construction details, the basic key shapes of which are shown alongside a specially created and photographed calico toile. This unique presentation illustrates the relationship between the three-dimensional garment and the two-dimensional drawing, allowing readers to really understand how to render technical drawings
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£30.70£33.30 -
Beauty and Cosmetics 1550 to 1950 (Shire Library)
The source of tremendous power and the focus of incredible devotion, throughout history notions of beauty have been integral to social life and culture. Each age has had its own standards: a gleaming white brow during the Renaissance, the black eyebrows considered charming in the early eighteenth century, and the thin lips thought desirable by Victorians. Beauty has ensured good marriages, enabled social mobility and offered fame and notoriety, and has led women – and some men – to remarkable lengths in cultivating it, from the dangerous quantities of lead applied by Elizabeth I, to the women of the 1940s and ’50s, who employed face powder, lipstick and mascara to look their best during the privations of war and austerity, creating a chic appearance to which many still aspire.Read more
£6.90£7.60 -
Beauty, Hair, Style: The ultimate guide to everyday, festival, and occasion make-up looks, hair styles and dyeing, and fashion inspiration with step-by-step instructions and photos
Make-up for You
It’s time to let go of outdated beauty rules and expectations, and to discover empowering and exciting ways to express yourself. Welcome to the new beauty bible.
Sophie Hannah is the queen of creative self-expression, whether it’s everyday hair and make-up looks or incredible festival, Halloween, party and holiday styles. She doesn’t shy away from showing her true selves and having fun with her beauty and style – and neither should you!
This book has absolutely everything you need to know, from how to put together your beauty kit, take care of your skin and master basic techniques, to ideas for experimenting with hair colour and styles, and finding sustainable ways to develop your look. Including step-by-step illustrated tutorials and aspirational ideas, it is packed full of information to teach, inspire and give you the confidence to develop your own unique style.
Life is short – so let yourself feel good being you!
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£14.80£18.00 -
Vogue Weddings: Brides, Dresses, Designers
An exquisite collection of nearly 400 iconic, inspirational wedding photographs of royalty, models, artists, actors, musicians and designers who have appeared in Vogue through the magazine’s 120 year history.
Showcasing the work of legendary photographers such as Cecil Beaton, Patrick Demarchelier, Jonathan Becker, Norma Jean Roy, Mario Testino, Irving Penn, Arthur Elgort, Richard Avedon, Helmut Newton, and Annie Leibovitz, Vogue Weddings will transport you to a myriad of romantic settings around the world, from storied castles, palaces, and cathedrals, to weddings by the sea or in the countryside.
Here are the Duke and Duchess of Cambridge in London; Sofia Coppola and Thomas Mars in Italy; Kate Moss and Jamie Hince in the Cotswolds; Lauren Bush and David Lauren at the RRL Ranch in Colorado; Marina Rust and Ian Connor in Maine; Lauren Davis and Andrés Santo Domingo in Cartagena, Colombia as well as such iconic photos as Bianca and Mick Jagger in the car after their wedding in St. Tropez. A chapter on models’ weddings includes portraits of Natalia Vodianova, Coco Rocha, Maggie Rizer, Stella Tennant, Lara Stone and Cindy Crawford among others in their own wedding dress choices.
Vogue Weddings also features behind-the-scenes details from Hamish Bowles; personal wedding stories from Mario Testino, Plum Sykes, Marina Rust and Sarah Mower; and fashion portfolios created by the magazine’s editors of bridal photo shoots, many including couture.
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£66.70£85.50Vogue Weddings: Brides, Dresses, Designers
£66.70£85.50 -
Procreate For Beginners 2023 (Updated Edition): A Comprehensive Step-By-Step Manual with Tips & Tricks to Master the Procreate App on Your iPad and Create Digital Painting and…
Procreate has been recognized for its abilities to draw and paint in the realm of digital art. The art world has been completely overtaken by this software, and it’s not going anywhere. Artists of all levels, from beginners to professionals, can use the digital art application. This means that for beginners to grow as artists and get the most out of the program, they will need to learn more about Procreate . This special guide allows both beginners and experts to create stunning drawings and paintings on almost all iPad models, such as the iPad Pro, iPad Air, and iPad Mini.
The following is a list of some things you will learn from reading this guide:- What is Procreate?
- Getting Started with Procreate
- Installing and setting up Procreate
- Exploring the Interface
- Understanding the Canvas
- Customizing Preferences
- Understanding Brush Properties
- Creating Custom Brushes
- Importing and Sharing Brushes
- Starting a New Canvas
- Layer Management
- How to add artwork to a stack
- How to remove an artwork from a stack
- How to change the name of an artwork
- Color Wheel and Color Picker
- Creating and Organizing Color Palettes
- Making use of the Blend Modes
- How to use QuickShape
- Drawing guides
- How to add Text
- How to edit Text
- How to move Text
- How to change the size of the Text box
- Transforming and Distorting Artwork
- Understanding Selections
- Making use of Masks and Alpha Lock
- Drawing Symmetry and Perspective
- Blurring and Sharpening
- Adding Shadows and Glows
- Introduction to Procreate Animation
- Exporting and Sharing Your Animations
- Gestures and Shortcuts
- Backing up and Restoring
- How to use Split Screen in Procreate
- Common Issues and Solutions
- Frequently Asked Questions
- And many more…
So what are you waiting for? Scroll up and Click the Orange – BUY NOW WITH 1-CLICK BUTTON- on the top right corner and Download Now!!! You won’t regret you did
See you inside!!!Read more
£3.00 -
Color: A Course in Mastering the Art of Mixing Colors
Millions of people have learned to draw using the methods of Dr. Betty Edwards’s bestseller The New Drawing on the Right Side of the Brain. Now much as artists progress from drawing to painting Edwards moves from black-and-white into colour. Using techniques tested and honed in her five-day intensive colour workshops Edwards provides a basic understanding of how to see colour how to use it and – for those involved in art painting or design – how to mix and combine hues. Including more than 125 colour images and exercises that move from simple to challenging this volume explains how to:· see what is really there rather than what you know in your mind about coloured objects
· perceive how light affects colour and how colours affect one another
· manipulate hue value and intensity of colour and transform colours into their opposites
· balance colour in still-life landscape figure and portrait painting
· understand the psychology of colour
· harmonize colour in your surroundings
While we recognize and treasure the beautiful use of colour reproducing what we see can be a challenge. Accessibly un-weaving colour’s complexity this must-have primer is destined to be an instant classic.
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£10.20 -
The Fashion Design Course: Principles, Practice and Techniques
A fully updated, third edition of this essential practical foundation course in fashion design.Becoming a successful fashion designer involves understanding a wide variety of core principles. This foundation course is an ideal introduction for students, dressmakers and anyone interested in the creative side of fashion. Step-by-step tutorials, practical exercises and inspirational interviews with industry professionals teach you how to create your own unique fashion design collections.
Design schools around the world are now emphasising design thinking and conceptualisation more than just mere skill building. Packed with scores of new images, this new and fully updated edition provides students with more diverse methods of creating fashion, including digital design iteration and final projects, fabric design development, 3D ‘sketching’ on the dress form, paper collage design techniques and much more.
This book concludes with practical advice for anyone considering a career in fashion, offering ideas on building a portfolio, preparing for interviews and continuing on a path to a professional career.
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£11.50£16.10
