Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.

Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.

Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant―and sometimes controversial―chapter of advertising history.

About the series

TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.

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The new edition of the book readers call the bible for advertising

The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.

In this fully updated edition, you’ll explore:

• How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
• How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
• How to go 180˚ against common sense for ideas that have the potential of becoming viral.
• How to create the kind of portfolio that will get you a job in the industry.

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This coloring book features girls living in a victorian fantasy world by illustrator- Kuroimori, who is popular for his fantasy, adventure, and retro-futuristic work. This title contains 31 patterns focusing on the beautiful constellations twinkling in the night sky, along with rooms and elegant costumes with a steampunk atmosphere.

Each coloring page comes with cut-out lines so that the pages can be detached and used. In addition, at the end of the book, you will find color samples of five works, including the cover illustration, as well as tips on how to color in using colored pencils and markers. We hope that you will enjoy this world of nostalgic fantasy.

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The best storytellers and presenters know that a picture is worth a thousand words. Pictures simplify stories. They make stories memorable. They clarify complex concepts and they educate the audience in the easiest way. That is why attorneys work with artists―medical illustrators, to be exact.

Injury Illustrated is the first book of its kind. It is the essential guide on medical illustrations used in the legal context. This book examines the creation of visual graphics known as demonstrative exhibits. These exhibits provide an understanding of traumatic injuries, surgeries, and radiology studies for the jury, judges, adjustors, mediators, and the attorneys. These chapters describe how to tell a clear story about gross anatomy, medical malpractice, and/or death investigation in court by using medical images. While medical illustration and injury law are very different professions, illustrators are the ideal partners for lawyers when solving problems and preparing for litigation.

Divided into five sections, this book details who medical illustrators are, how they are educated in medicine, the skills and services they can provide to trial lawyers, and the countless benefits resulting from record review and case preparation.

Find techniques to best use medical images during all stages of litigation

Learn how graphic exhibits engage a jury and empower justice

Understand why attorneys win more cases by collaborating with medical illustrators

All readers will learn about this unique career and the attorney-illustrator relationship. More specifically, attorneys, artists, animators, law students, medical students, forensic scientists, and medical experts will understand how demonstrative exhibits assist legal proceedings in forensic matters and civil lawsuits.

Warning; these images will be graphic and the cases at times will be catastrophic.

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A collection of beautifully illustrated essays and interviews presenting a rich, inclusive, contemporary, and global vision of design diversity.

As the design industry re-examines its emphasis on Eurocentric ideologies and wrestles with its conventional practices, Centered advocates for highlighting and giving a voice to the people, places, methods, ideas, and beliefs that have been eclipsed or excluded by dominant design movements. Curated by Kaleena Sales, a powerful voice and noted advocate for diversity in the design community, the thirteen essays and interviews in this volume will feature important and underrepresented design work and projects like:

Gee’s Bend Quilters, by Stephen Child and Isabella D’Agnenica

A Chinese Typographic Archive, by YuJune Park and Caspar Lam

Indigenous Sovereignty and Design: An Interview with Sadie Red Wing

(Her Shawl is Yellow) The Truck Art of India, by Shantanu Suman

New Lessons from the Bauhaus: An Interview with Ellen Lupton

Vocal Type: An Interview with Tre Seals

Decolonizing Graphic Design, A Must, by Cheryl D. Miller

And more

A must-read for design practitioners, educators, students, and anyone interested in expanding narratives and gaining a more inclusive understanding of design.

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A look at 100 inspiring novels that have left a significant mark on the world of literature and popular culture.

Before the novel, the world of books was dominated by scientific tomes, religious tracts and histories of the victorious in war. There had been stories and epic poems from ancient times – Homer’s Iliad and Odyssey recounted ancient Greece, and Sir Gawain and the Green Knight was a chivalric romance in Middle English, but it was not until the seventeenth century, when the European middle classes had money and leisure, that anything so frivolous as a novel could be sold for entertainment.

Colin Salter traces the evolution of the novel from the earliest examples through to the postmodernist best-sellers of the 21st century. Rather than dwelling too long on the technical nuances of innovative writing style he has amassed 100 of the greatest novel writers and chosen their most significant work.

For writers such as Herman Melville, James Joyce or Harper Lee the decision is not a difficult one. For Charles Dickens, Salman Rushdie and Margaret Atwood, the choice is perhaps more difficult.

Following the style set with previous books in the 100 series, most notably 100 Children’s Books and 100 Science Discoveries, each author is given a concise biography and their major novel analysed and then set in context with their other published work.

Readers can become ridiculously well-read in 224 pages.

Authors included: Alexandre Dumas, Daniel Defoe, Victor Hugo, Mary Shelly, Charles Dickens, Mark Twain, Charlotte Brontë, Emily Brontë, Gabriel Garcia Marquez, Hilary Mantel, Jane Austen, Robert Louis Stevenson, Walter Scott, Lewis Carroll, JRR Tolkien, Gustave Flaubert, Marcel Proust, Henry James, Harper Lee, James Joyce, Ernest Hemingway, Margaret Atwood, Alice Walker, Jules Verne, HG Wells, Virginia Woolf, Leo Tolstoy, Louisa M. Alcott, Arthur Conan Doyle, Bram Stoker, John Steinbeck, CS Lewis, Chinua Achebe, Jack Kerouac, John Le Carre, Arundhati Roy, Mila Kundera, Joseph Heller, JD Salinger, Alexandr Solzhenitsyn, Fyodor Dostoevsky, Miguel Cervantes, Graham Greene, F. Scott Fitzgerald, George Orwell, John Steinbeck, Evelyn Waugh, Robert Graves, Daphne du Maurier, Agatha Christie, PG Wodehouse, Raymond Chandler, Hunter S. Thompson, Khaled Hosseini.

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This latest instalment in The Illustrators on Dutch artist Dick Bruna (1927–2017) takes readers behind the scenes of the creation of some of the world’s most endearing children’s characters. Offering a deeper appreciation of the artistry and skills behind the international icon Miffy, fellow illustrator Bruce Ingman also reveals Bruna’s lesser-known work, including his striking book and poster designs. A glimpse into his studio in Utrecht reveals a man of many media, including drawing, painting, collage and photography. All the elements of Bruna’s extensive body of work, spanning book covers, posters, stamps and merchandise, are given due significance in this illuminating study of his reputation and success. By the time of Bruna’s retirement, Miffy had become an industry in her own right and Bruna an international star far beyond the sphere of children’s books. Ingman shows us how the simple complexity of Bruna’s work appeals to children, artists and designers alike, capturing the imagination across ages and artistic disciplines.

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The absence of wars, banishing the memories and horrors of past massacres, favoured the development of epic tales that gave rise to dark and terrifying atmospheres, such as the game of the hundred candles, a test of courage in which a handful of warriors meet on a summer night to tell each other scary stories populated by monsters from the national tradition. So we have the Joro¯ gumo, comely women who reveal their true nature as enormous spiders to their victims; the Tanuki, endearing badgers able to transform themselves; the Bakeneko, monstrous cats; the Kappa, aquatic beings that pester women; the Ningyo, mermaids whose fragrant flesh can give men renewed youth or an excruciating death.

The macabre ritual of the hundred candles is the great idea behind this original project that presents 200 works from the 18th and 19th centuries, including prints, rare antique books, clothes, weapons, swords, a samurai suit of armour, as well as seventy-seven precious netsuke, small ivory sculptures, from the Bertocchi private collection and a ten-metre long scroll that tells the story of Shutendoji, a mythological creature (Oni) at the head of an army of monsters that haunted Mount Oe near Kyoto. Published on the occasion of the exhibition at the Villa Reale in Monza, the book is a real journey of discovery of Japanese imagery, ranging from Hokusai’s famous manga notebooks (alongside his other masterpieces) to the works of Loputyn, the contemporary illustrator well known to hotaku manga enthusiasts.

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From Charles Vess’s personal archive, a breathtaking collection of his illustrations, from sketches to stunning paintings, for the acclaimed masterwork written by Neil Gaiman.

An elegant and lavish coffee table book revealing the origins, processes, and brilliant final paintings produced for the award-winning fantasy novel Stardust written by Neil Gaiman. From the moment Gaiman asked Vess to join him on the project, through the layouts, concept illustrations, pen-and-ink drawings, and breath-taking paintings–printed in an oversized format and including works from before they were adjusted to fit the text. Includes work for all of the different editions, and even the ultra-rare portfolio A Fall of Stardust with contributions from many famous cartoonists and illustrators including Mike Mignola (Hellboy), William Stout, Stan Sakai (Usagi Yojimbo), and Sergio Aragones (Mad).

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A FLAME TREE SKETCH BOOK. Beautiful and luxurious, the sketch books combine high-quality production with magnificent art. Perfect as a gift, the thick paper stock makes them ideal for sketching and drawing. Features a wide range of well-known and modern artists, with new artworks published throughout the year.

BEAUTIFULLY DESIGNED. The highly crafted covers are printed on foil paper, embossed then foil stamped, complemented by the luxury binding and bookmark ribbons. The covers are created by our artists and designers who spend many hours transforming original artwork into gorgeous 3d masterpieces that feel good in the hand, and look wonderful on a desk or table.

THE ARTIST. Angela Harding is a fine art painter and illustrator based in Rutland, UK. She specialises in lino prints and her work is inspired by British birds and countryside.

THE FINAL WORD. As William Morris said, “Have nothing in your houses that you do not know to be useful, or believe to be beautiful.”

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In an increasingly digital world, the art of printing has become more precious than ever. Although screens continue to take over society and sustainable practices have improved the preservation of natural resources, many designers still thrive on delivering tactile experiences, experimenting with new techniques or being inventive with conventional materials to bring their ideas to life in meaningful and visually impactful ways.

Featuring printing experts, printmakers, and creative projects from around the world, PRINTABLE celebrates craftsmanship and serves to inspire those looking to add more character and dimension to their work.

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