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Hidden Persuasion: 33 Psychological Influences Techniques in Advertising
Visual messages are omnipresent in our daily life. They are constantly attempting to persuade us to buy, learn and act. Some are more successful than others in influencing our behaviour and choices. What is the secret power of these messages? How do they succeed in changing our behaviour?
This book analyzes advertising beyond the persuasive power of the imagery itself. It explains the psychology behind 33 effective influence techniques in visual persuasion and how to apply them.
The book is co-authored by leading figures in social influence and visual persuasion. It is designed as an accessible modern reference book for creating and understanding persuasive visual imagery. “You’ll never look at an ad, an online shopping site or product packaging the same way again.” – Nextavenue.orgRead more
£14.20£19.00 -
Advertising Made Funny: Analyze The Stupidity In Business, Marketing, And Advertising
This book is a singing implication of the current status of the advancement business… However, one got done with a wonderful mix of jokes, obscenities, and humor.
In this book, the author has assembled his for the most part foolish and inappropriate blog passages, articles, and cave drawings. You might say it’s 200 pages of put-downs, jokes, disgraceful moves, and muddled words. In that capacity, redirection for the whole family! Hoffman is out to agitate the disruptors – – those grave, imperious spirits who have made advancing and publicizing such a genuine and affected endeavor. This may be the silliest, most indiscreet book about the promotion business you’ve examined. What’s more in some unwholesome way, the most authentic and generally intriguing.Read more
£7.00 -
20th Century Alcohol & Tobacco Ads. 40th Ed.
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant―and sometimes controversial―chapter of advertising history.
About the series
TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.
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£19.00£23.8020th Century Alcohol & Tobacco Ads. 40th Ed.
£19.00£23.80 -
Advertising for People Who Don’t Like Advertising
This is a book by a company that dislikes advertising as much as anyone. Nevertheless, it makes adverts. It has worked with global brands to produce fashion collections and promoted a town with a mass wedding. It creates advertising with more human, truthful communications. The company’s name is KesselsKramer.
This book describes how to make something you like out of something you don’t. As well as drawing on its own experiences, KesselsKramer listens and learns from those who doubt the advertising industry. Stefan Sagmeister explains how quitting work makes you better at working; Hans Aarsman discusses authenticity in image-making; and Alex Bogusky looks at ways to help capitalism grow up.
Advertising for People Who Don’t Like Advertising is partly a creative handbook and partly an attempt to make the world a very slightly better place. It’s intended for anyone who has ever hated a web banner or zapped an ad break.
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£2.80 -
Truth, Lies, and Advertising: The Art of Account Planning: 3 (Adweek Magazine Series)
“Account planning exists for the sole purpose of creating advertising that truly connects with consumers. While many in the industry are still dissecting consumer behavior, extrapolating demographic trends, developing complex behavioral models, and measuring Pavlovian salivary responses, Steel advocates an approach to consumer research that is based on simplicity, common sense, and creativity–an approach that gains access to consumers’ hearts and minds, develops ongoing relationships with them, and, most important, embraces them as partners in the process of developing and advertising.A witty, erudite raconteur and teacher, Steel describes how successful account planners work in partnership with clients, consumer, and agency creatives. He criticizes research practices that, far from creating relationships, drive a wedge between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut through the BS and get people to show their true selves; and he shows how the right research, when translated into a motivating and inspiring brief, can be the catalyst for great creative ideas. He draws upon his own experiences and those of colleagues in the United States and abroad to illustrate those points, and includes examples of some of the most successful campaigns in recent years, including Polaroid, Norwegian Cruise Line, Porsche, Isuzu, “got milk?” and others.
The message of this book is that well-thought-out account planning results in better, more effective marketing and advertising for both agencies and clients. And also makes an evening in front of the television easier to bear for the population at large.”
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£28.40£37.10 -
Advertising Today
Far more than a means of moving merchandise, advertising has become increasingly recognized not only as an art form in itself, but also as a defining element of popular culture. Advertising Today provides a thematic overview of the evolution of advertising around the world over the past 30 years, charting influences from the political and social upheavals of the 1960s to the revolution of the internet in the 1990s.
Each chapter includes an intimate interview with a key figure in advertising – including Oliviero Toscani of the controversial Benetton campaigns, American-Express spokesperson Jerry Seinfeld, and John Hegarty of Bartle Boyle Hegarty, the creator of the world-famous Levis ads.
In analysing specific advertisements, the book simultaneously acts as a history of global pop culture and a record of the social, cultural and geo-political temperature changes that affect our image-saturated environment. Included are over 500 advertisements originally seen in a wide range of media: print, television, billboards, the internet and even very recent, so-called ‘guerrilla’ advertising, in which practically anything (pieces of fruit, sand dunes on a beach, pavements) can act as a surface for promoting a product.
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£57.00Advertising Today
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How to Make It as an Advertising Creative
This book is aimed at anyone who is considering becoming an advertising creative, is studying to become one or would like to become a better one.
Packed with invaluable advice and insights from the author and other industry insiders, the book explains everything you need to know about working as an advertising creative but don’t get taught at college. Its engaging, straight-talking text explains the diverse set of skills that you need to make it as an advertising creative above-and-beyond the ability to write good adverts, and demonstrates: how to get the best out of the people you work with; how to present your work to clients; how to manage your career; even how to start your own agency.
Getting a job as an advertising creative is not easy. This book teaches you the intangible skills that are essential to get a job, survive, thrive and ultimately make it big in one of the most exciting industries on the planet.
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£2.80 -
Strategic Thinking for Advertising Creatives: 11 Essential Steps to Creativity
Strategic thinking is central to creating a successful advertising campaign, yet it is rarely taught systematically. This book enables advertising creatives to formulate a clear brief and to think strategically. Structured according to the 11 essential elements of a classic advertising brief, it offers a simple, clear, universal template against which the student or young creative can map his or her current project, and learn to understand the key elements that make up a strong brief. At the end of each chapter, the reader uses the knowledge they have just gained on a hypothetical project, so that by the end of the book, they have employed each of the 11 essential elements and formed their own creative brief. Featuring international examples of current and classic campaigns, Strategic Thinking for Advertising Creatives is a primer in classic advertising techniques and shows how these core principles are being adapted online.Read more
£23.70 -
Methods of the Madmen: How the advertising men and women of Britain’s most awarded agency did their most awarded ads
Happiness is a cigar called Hamlet. Hovis, as good for you today as it’s always been. Heineken refreshes the parts other beers cannot reach. These are three of the most famous advertising campaigns ever produced, and all the work of Collett, Dickenson, Pearce & Partners.
There was something in the air at CDP that made it special. Some compared it with being in the Beatles. Others said it was like playing for a football club at the top of the Premier League. Certainly, CDP possessed an ethos driven by an unshakeable belief in creativity: the new, the brilliant, the witty and the vital. It was relentless in its search for ideas that not only contributed to the success of its clients, but also to the happiness of the nation. CDP commercials became as much a part of the fabric of British popular culture as Fawlty Towers, The Two Ronnies and Eric and Ernie.
In 2012, at an evening to mark the 50th anniversary of Design & Art Direction, CDP won yet another award – for being the ‘most awarded agency’ of the last 50 years.
This book tells the story of the ads that won these awards: how they were conceived and the men and women who dreamed them up. Whether you are a student of advertising, work in the business, or are simply a member of the public who remembers these ads with fondness, this book will entertain you.
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£13.10 -
Scientific Advertising: Complete and Unabridged
The time has come when advertising has in some hands reached the status of a science. It is based on fixed principles and is reasonably exact. The causes and effects have been analyzed until they are well understood. The correct method of procedure have been proved and established. We know what is most effective, and we act on basic law. Advertising, once a gamble, has thus become, under able direction, one of the safest business ventures. Certainly no other enterprise with comparable possibilities need involve so little risk. Therefore, this book deals, not with theories and opinions, but with well-proved principles and facts. It is written as a text book for students and a safe guide for advertisers. Every statement has been weighed. The book is confined to establish fundamentals.Read more
£0.50 -
Lemon. How the advertising brain turned sour.
Using a unique mix of neuroscience, cultural history and advertising research, the study shows how an increase in abstract, left-brain thinking has spread across business and popular culture and how this is undermining creativity and making advertising less effective. Crucially, it also provides practical advice to reverse this decline. According to the 130-page publication, the reasons underlying the crisis relate to the way the brain attends to the world: the same instincts that lie behind short-termism and narrow focus are resulting in work that is flat, abstract, dislocated and devitalised – advertising that doesn’t move people. An attentional shift has occurred in business and society; a change in thinking style that has left its mark not just on advertising, but also on popular culture.Read more
£47.50 -
101 Things I Learned® in Advertising School
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.Read more
£8.50 -
Shell Art & Advertising
Exploring Shell’s remarkable archive of advertising art, this book is the first to present a comprehensive overview of the company’s artistic heritage. Examinations of the historical, political and social contexts of Shell art and advertising enable the authors to assess the work’s broader cultural significance. By delving into the ways in which Shell’s publicity was conceived, commissioned, produced and disseminated, the particular contributions made by artists and designers including Paul Nash, Graham Sutherland, Ben Nicholson and Edward McKnight Kauffer, are highlighted, while broader questions such as Shell’s position within contemporary debates regarding the aesthetics and proper purpose of ‘Commercial Art’ are explored. Drawing primarily on Shell’s extensive poster collection, as well as other contemporary sources, Shell Art & Advertising provides valuable insights into the development of commercial art in the UK. Featuring a wealth of fascinating images, this original publication will appeal to cultural historians, as well as fans of Modern British Art.Read more
£36.60£38.00Shell Art & Advertising
£36.60£38.00 -
All-American Ads of the 60s
With the consumerist euphoria of the fifties still going strong and the race to the moon at its height, the mood of advertising in the sixties was cheerful, optimistic, and at times, revolutionary. The decade’s ads touted perceived progress―such as tang and instant omelets – “just add water”―while striving to reinforce good old American values. Stars like Sean Connery, Woody Allen, Salvador Dalí, and Sammy Davis Jr. endorsed everything from bourbon to handmade suits in an attempt by Madison Avenue to urge Americans to open their wallets and participate in one giant consumer binge. Social change at the end of the era brought psychedelic swirls and liberated women and minorities to a newly conscious public. Keep an eye out for some of the more surprising and controversial ads―such as Tupperware billing its storage container as a “wifesaver.” From forgotten cars, to cigarettes to food and much more, this colorful collection of print ads explores the wide, wonderful world of 60s Americana.
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£24.50£28.50All-American Ads of the 60s
£24.50£28.50 -
Advertising: A Very Short Introduction (Very Short Introductions)
How advertising works is not a question that has a simple answer. Advertising is a diverse entity and different campaigns work (or fail to work) in a plethora of different ways. Most advertising persuades people to buy things, but how? And who does it aim to persuade? And how are these decisions made? In this Very Short Introduction Winston Fletcher, an expert with extensive knowledge of advertising from the inside, aims to answer these questions, and in doing so, dispels some of the myths and misunderstandings surrounding the industry.The book contains a short history of advertising and an explanation of how the industry works, and how each of the parties (the advertisers , the media and the agencies) are involved. It considers the extensive spectrum of advertisers and their individual needs. It also looks at the financial side of advertising and asks how advertisers know if they have been successful, or whether the money they have spent has in fact been wasted.
Fletcher concludes with a discussion about the controversial and unacceptable areas of advertising such as advertising products to children and advertising products such as cigarettes and alcohol. He also discusses the benefits of advertising and what the future may hold for the industry.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
D&AD. The Copy Book
In 1995, the D&AD published a book on the art of writing for advertising. The then best-selling book remains an important reference work today―a bible for creative directors. D&AD and TASCHEN have joined forces to bring you an updated and redesigned edition of the publication. Regarded as the most challenging field in advertising, copywriting is usually left to the most talented professionals―often agency leaders or owners themselves. The book features a work selection and essays by 53 leading professionals in the world, including copywriting superstars such as David Abbott, Lionel Hunt, Steve Hayden, Dan Wieden, Neil French, Mike Lescarbeau, Adrian Holmes, and Barbara Nokes.
The lessons to be learned on these pages will help you create clearer and more persuasive arguments, whether you are writing an inspiring speech, an engaging web banner or a persuasive letter. This is not simply a “must-have” book for people in advertising and marketing, it is also a “should-have” for anyone who needs to involve or influence people, by webpage, on paper, or in person.
About the series
Bibliotheca Universalis ― Compact cultural companions celebrating the eclectic TASCHEN universe!
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£15.50D&AD. The Copy Book
£15.50 -
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
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£18.20£22.80 -
Hegarty on Advertising: Turning Intelligence into Magic
First published by Thames & Hudson in 2011, this is a book that no creative professional should be without. Written by one of the world’s leading advertising men, it contains over four decades of wisdom and insight from the man who put Nick Kamen into a laundrette for Levi Strauss and gave Audi the immortal ‘Vorsprung durch Technik’, among many, many other highly successful campaigns for major brands.This revised and expanded edition discusses the changes that have taken place in the advertising industry and Hegarty’s own career since the original book was first published in 2011. One new section – ‘Why I’m now parking my ideas in a garage’ – discusses Hegarty’s new company, The Garage. In the other new section – ‘From Unilever to the UN via a llama’ – Hegarty talks predominantly about the ad he did for the UN’s ‘Global Goals for their Sustainable Development’ campaign.
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£14.10 -
Dackel SEO Kalendar 2024: 365 Tage des Jahres 2024 von Jan bis Dez, Bonus 3 Monate für 2023, 15 Monate “Dackel SEO”, dickes und stabiles Papier, … Organisieren und Planen,…
Begib dich auf eine Reise durch die Zeit mit unserem exklusiven “”Kalender 2024 + Bonus 3 Monate von 2023″”! Dies wunderschön gestaltete Kalender führt dich nicht nur durch das gesamte Jahr 2024, sondern gewährt dir auch einen Bonusblick auf das letzte Quartal von 2023.Jede Seite dieses Kalenders ist ein Tor zu einem neuen Monat, sorgfältig gestaltet, um sowohl Funktionalität als auch ästhetisches Vergnügen zu bieten. Mit über 30 Seiten wird jeder Monat mit einzigartiger Kunst präsentiert und bietet ausreichend Platz für Notizen und Erinnerungen, was ihn zum perfekten Begleiter für die Planung und Organisation macht.
Einzigartige Merkmale unseres Kalenders:
– Altersgruppe: Ideal für alle Altersgruppen, von Studenten bis zu Profis.
– Perfekt für Urlaub, Regentage, Schneetage, faule Wochenenden, Roadtrips, Übernachtungen und mehr!
– Über 30 Seiten, die 15 Monate abdecken (Oktober 2023 – Dezember 2024) mit unterschiedlichen Designs für jeden Monat.
– Hochwertiges Papier, perfekt zum Schreiben und Notieren wichtiger Termine.
– Einseitige Seiten, um Durchbluten zu vermeiden und die Qualität der Kunstwerke jedes Monats zu erhalten.
– Kompakte und praktische Größe: 8,5 x 8,5 Zoll, ideal für Schreibtische und Wände.Für wen ist dieser Kalender?
Egal, ob du ein akribischer Planer, ein Kunstliebhaber oder jemand bist, der die kleinen Details im Leben genießt, dieser Kalender ist genau für dich gemacht. Er ist ein großartiges Werkzeug für Familien, Profis und Studenten, die eine Mischung aus Stil und Nützlichkeit in ihrer täglichen Planung suchen.
Lass die Zeit nicht ohne den perfekten Organisator verstreichen. Unser “”Kalender 2024 + Bonus 3 Monate von 2023″” ist mehr als nur ein Kalender; es ist eine Feier von Zeit und Künstlerfertigkeit.
Vielen Dank an alle unsere Kunden. Wir freuen uns darauf, dass du die perfekte Mischung aus Kunst und Organisation mit unserem einzigartigen Kalender erlebst!
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£10.10 -
Seo For Beginners 2023: Complete Beginner’s Guide To Search Engine Optimization
You will have heard of search engine optimization if you own a website (SEO).Every day, people use the internet to browse and conduct searches. GlobalWebIndex estimates that 60% of people worldwide have access to the internet. And did you know that 53% of B2B and B2C website traffic comes from organic search? That implies that search engines like Google may account for more than half of the traffic to your website. To increase website traffic, you must optimize your website for search engines.
Yet only 30% of US business owners reportedly have an SEO plan, according to The Manifest. Most business owners who have tried it found it too time-consuming and have had little success with SEO.
What you will learn:
- What is SEO & why is it important?
- How-do-search-engines-work
- Search engine basics
- How search engines build their index
- How search engines rank pages
- How search engines personalize search results
- Keyword research & keyword targeting
- On-page SEO optimization
- Information architecture
- Content marketing & link building
- Technical SEO
- How to track & measure SEO results
- How to do SEO for a website
- Mobile, international, and local SEO
- Useful vocabulary
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£4.30 -
Park Seo-Bo: Écriture
Park Seo-Bo was born in 1931, in Yecheon, Gyeo-ngbuk, South Korea, as part of a generation that was deeply affected by the Korean War (1950 1953). While in Paris in 1961, he initially experimented with Western abstraction. Returning to Korea, he began exploring a more introspective methodology based on Taoist and Buddhist philosophies, as well as traditional Korean calligraphy. Park is best known for his Ecriture series of paintings. Beginning in the late 1960s, this lifelong work encapsulates his deeply spiritual approach, which is inextricably linked to notions of time, space, and materiality. Park began his practice using recurrent pencil lines incised into a monochromatic freshly painted surface. He later developed this language by applying hanji (traditional Korean handmade mulberry paper), to the surface of his canvases. Along with very precise introductions of colour, this transformed his practice while continuing his quest for achieving emptiness through a meticulous process of reduction. Beautifully showcased in this seminal book, Park s masterworks embody the core philosophy of contemplative mark-making. Evoking the natural landscapes and scenery of his motherland, Park s keen sensibility for colours, shapes, and textures traces the memories of his childhood through to his invaluable artistic and educational legacies for Korea.Read more
£80.50Park Seo-Bo: Écriture
£80.50 -
Marketing Fashion, Second edition: Strategy, Branding and Promotion
Marketing and branding inform many of the strategic and creative decisions involved in fashion design and product development. Marketing is a vital component of the industry and an understanding of its importance and role is essential for those planning a career in fashion.Marketing Fashion, Second Edition is a practical guide to the fundamental principles of marketing and branding, from creating a customer profile to developing a brand identity. The book explains key theoretical concepts and illustrates how they are applied within the global fashion and retail industry, from haute couture to the mass market. All tools in the modern marketer’s kit are discussed, from attending fashion fairs to viral marketing and online strategies.
Using examples and case studies drawn from a broad range of fashion, textile, and retail businesses, students are led through the marketing process from initial consumer and market research to the creation of exciting marketing and branding campaigns. The book is designed to appeal to students at degree or foundation level as well as those contemplating a career within the fashion industry.
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£26.60£28.50 -
Why Fonts Matter: a multisensory analysis of typography and its influence from graphic designer and academic Sarah Hyndman
Discover the incredible power of fonts – how they influence your decisions, alter your perceptions, stir your emotions and change how you understand the world. Graphic designer Sarah Hyndman shares her infectious enthusiasm for fonts in this visually inspiring, beautifully designed, immersive and interactive study, including quizzes, tests and case-studies.
‘A fascinating insight into how type can influence our feelings, our senses, and even our taste’ — Professor Charles Spence, University of Oxford
‘Most books about fonts are written for designers – Sarah brings the power of fonts to everyone’ — Patrick Burgoyne, Editor of Creative Review
‘This book is an inspiration’ — ***** Reader review
‘Ground-breaking’ — ***** Reader review
‘Beautiful and fun! A fantastic read’ — ***** Reader review
‘Love this book! Couldn’t put it down and read it from cover to cover’ — ***** Reader review
‘A really interesting and insightful book’ — ***** Reader review
*********************************************************************************************************
We all constantly interact with type in almost every aspect of our lives. But how do fonts affect what we read and influence the choices we make?This book opens up the science and the art behind how fonts influence you. It explains why certain fonts or styles evoke particular experiences and associations. Fonts have different personalities that can create trust, mistrust, give you confidence, make things seem easier to do or make a product taste better. They’re hidden in plain sight, they trigger memories, associations and multisensory experiences in your imagination.
* Fonts can alter the meanings of words right before your very eyes.
* See what personalities fonts have, and what they reveal about YOUR personality.
* Explore how you respond to fonts emotionally and can make fonts work for your message.
* Be amazed that a font has the power to alter the taste of your food.This book is a must-read for anyone interested in typography and graphic design professionally but also a fascinating insight for anyone interested in giving words impact or anyone wanting to know more about how type can be used to influence us.
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£12.10£16.10 -
Music Marketing: Press, Promotion, Distribution, and Retail
(Berklee Press). Berklee expert speaks on how to market and distribute your songs and group. Sell more music! Learn the most effective marketing strategies available to musicians, leveraging the important changes and opportunities that the digital age has brought to music marketing. This multifaceted and integrated approach will help you to develop an effective worldwide marketing strategy. Step by step, you will develop an active marketing plan and timeline tailored to your unique strengths and budget. You will learn to time your marketing campaign effectively, publicize your music to traditional print outlets and emerging online opportunities, understand the current opportunities for online, satellite, and terrestrial radio play as well as navigate various retail and distribution options, both at brick-and-mortar and online options, such as iTunes, Rhapsody, and other services.Read more
£11.00£19.00 -
Marketing Strategy for Museums: A Practical Guide (Routledge Guides to Practice in Museums, Galleries and Heritage)
Marketing Strategy for Museums is a practical guide to developing and delivering marketing that supports museums’ missions and goals. Explaining how museums can be strategic and proactive in their approach, it also shows how to make effective decisions with limited resources.
Presenting examples from a range of museums around the world, the author positions marketing as a vital function that aims to build mutually beneficial relationships between museums and their audiences – both existing and new – and ensure museums are relevant and viable. Breaking down key marketing models, Lister shows how they can be applied to museums in a meaningful way. Setting out a step-by-step framework for developing a museum’s marketing strategy and for creating marketing campaigns, which can be scaled up or down. Readers will also be encouraged to reflect on topics such as sustainable marketing; ethical marketing; and accessible and inclusive marketing.
Marketing Strategy for Museums provides an accessible guide that seeks to demystify marketing and boost the confidence of those responsible for planning and delivering marketing in museums. It is aimed at people working in museums of all types and sizes and will also be relevant to students of museum and heritage studies.
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£30.40 -
Book of Branding – a guide to creating brand identity for startups and beyond
Book of Branding is an essential addition to the start-up toolkit, designed for entrepreneurs, founders, visual designers, brand creators and anyone seeking to decode the complicated world of brand identity.
The conversational, jargon free, tone of the book helps the reader to understand essential elements of the brand identity process. Offering first hand experience, insights and tips throughout, the book uses real life case studies to show how great collaborative work can be achieved.
Book of Branding is a creative guide for new businesses, start-ups and individuals, which puts visual identity at the heart of brand strategy.
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£18.00 -
Marketing Strategy and Competitive Positioning, 7th Edition
For undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
Understand and formulate rigorous marketing strategies and differential advantage in today’s marketplace
Marketing Strategy and Competitive Positioning, 7th Edition, by Hooley, Nicoulaud, Rudd and Lee provides a deep understanding of the process of developing and implementing a rigorous marketing strategy. This book focuses on competitive positioning and includes in-depth discussions of the processes used within marketing to achieve competitive advantage in a business environment – by creating and sustaining superior performance in the marketplace. The key approach used in this book is to focus on two central issues in marketing strategy formulation – the identification of target markets, and the creation of a differential advantage. In doing so, it recognises the emergence of potential new target markets born of the recession, increased concern for climate change and disruption from ongoing technological advances. It helps you examine ways in which firms can differentiate offerings through recognition of environmental and social concerns and innovation.
Pearson, the world’s learning company.
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£42.80£47.50 -
The Guitar Finger Gym: Build stamina, coordination and dexterity on the guitar (Learn Rock Guitar Technique)
Build and Master Essential Guitar Technique
- Do you want to improve your guitar technique to fluidly master your instrument?
- Are you tired of boring exercises?
- Are you looking for a creative, musical way to improve your guitar technique
- Do you want to learn hundreds of licks and tricks to make your guitar playing smoother and more engaging?
The Guitar Finger-Gym is a condensed and instant guitar technique ‘shot-in-the-arm’ for electric and acoustic guitarists of any level. It focuses on building a solid foundation of clean, usable guitar technique.
Learn the most important, effective exercises
Each guitar exercise is individually targeted to a common guitar technique problem. You will discover hundreds of musical guitar technique exercises that build your rhythm, strength, fluency and speed on the guitar
Solve every common guitar technique problem
Whether you play rock, jazz, blues or funk, or play electric or acoustic guitar all guitarists come across exactly the same pain points. Whether it’s picking intricate passages, smooth and fluid legato, rhythm and timing, or expressive techniques like bending… The Guitar Finger Gym has all the answers you need.
Come to the Guitar Finger-Gym to build your skills and develop your finesse!
Which guitar exercises will you learn?
Over 50 essential guitar technique exercises are included to help you build speed and fluency on the guitar, along with musical studies to consolidate your skills.
These exercises focus on musical drills to improve:
- Your Speed & Dexterity
- Your Coordination & Control
- Your Strength & Stamina
- Your Guitar Scale Sequences & Chords
The Guitar Finger Gym also includes:
- Standard Notation and Tab
- Bespoke, Timed Workouts and Practice Schedules
- Musical Pieces to Consolidate your Skills
Bonus Download free audio examples to play along with. Lock in with the tracks to ensure you’re learning guitar correctly
Fundamental Changes publish the Best Guitar Books on Amazon
With over 100 guitar books, 500,000 sales, and over 5000 5* reviews, you can be sure your development as a guitarist is in the best hands. Don’t take our word for it. check out the reviews below.
Buy The Guitar Finger Gym now to improve your guitar technique and permanently become a better guitar player.
Available for free on Kindle Unlimited, or in Paperback with Amazon’s quality Guarantee.
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£12.30 -
Dad jokes Chronicles “gym life”
Dad jokes Chronicles “gym life”
The Ultimate Illustrated Dad Jokes collection of puns, wisecracks and miss content. follow us at the gym on our funny adventure where workout and laughter are combined for this 50th of hip hopping…
Come and celebrate with us.Read more
£11.30 -
Bass Technique Finger Gym: Build stamina, coordination, dexterity and speed with essential bass exercises (Learn how to play bass)
Build and Master Essential Bass Technique
The Bass Technique Finger Gym is an instant ‘shot-in-the-arm’ for bass players of any level. It focuses on building a solid foundation of clean, usable, musical skills.
Important, Effective Exercises
Each exercise is individually targeted to a common bass technique problem. You will work on timing, strength, fluency and speed, as well as getting an overview of slapping and popping.
Solve Every Common Bass Problem
Whether you play rock, jazz, blues or funk, all bassists come up against the same pain points.
The Bass Technique Finger Gym will build your skills and develop your finesse in an organic and musical way.
Which Exercises?
Over 130 essential bass technique exercises are included to help you build speed and fluency along with exciting musical studies to consolidate your skills.
These exercises focus on:
- Speed & Dexterity
- Coordination & Control
- Strength & Stamina
- Scale Sequences & Fretboard Fluency
Bonus: Exclusive video content that guides you through the perfect slap technique.
The Bass Technique Finger Gym Also Includes:
- Audio examples of each exercise to download for free
- Standard Notation and Tab
- Bespoke, Timed Workouts and Practice Schedules
- Musical Pieces to Consolidate your Skills
Hear it!
Learning from paper is one thing, but once you hear how to apply them, they become music. The First 100 Chords for Guitarists contains many supporting audio examples to help you get inside the music, and quickly apply every new chord in a musical situation.
Get the audio for free from our dedicated website.
Buy it now to Give your Playing the Workout It Deserves
Bass Technique Finger Gym is available for free on Kindle Unlimited, or just $14.99 in Paperback with Amazon’s quality Guarantee.
Scroll up to buy it now.
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£9.50 -
The Work: The lyrics of Scott Hutchison
The Work is a book of lyrics and illustrations by the late Scott Hutchison, lyricist, vocalist and songwriter of Frightened Rabbit. This paperback follows the sold-out limited hardback edition and presents the band’s complete lyrics (including B-sides and rarities) with handwritten excerpts by Scott, alongside his illustrations. The book is meant both as a celebration of and tribute to Scott’s unbridled creativity. It aims to fulfil his wishes by being the book that he wanted to create and had spoken of creating before his death.
Readers are advised that The Work includes content about topics that some may find upsetting, including references to suicide.
“Seeing this book come to life has been something of a bittersweet experience. Reading the lyrics without music really brings home the stark reality of what Scott was going through and at the same time highlights the talent of someone who I consider to be one of the best songwriters in the world. This would’ve been a different release had Scott been involved but we all felt it was important that his lyrics be celebrated and given the spotlight they deserve. As Scott has said, these words were always meant to be accompanied by music, but the impact of digesting them without is no less great. Pick up this book of words, hold it, share it and immerse yourself in the world Scott created by opening not only his heart but his whole soul to the world.” Grant Hutchison (Scott’s brother and drummer of Frightened Rabbit)
Contents:
The Greys
Music Now
Yawns
Be Less Rude
Go-Go Girls
Behave!
Square 9
Snake
It’s Christmas So We’ll Stop
The Modern Leper
I Feel Better
Good Arms vs Bad Arms
Fast Blood
Old, Old Fashioned
The Twist
Head Rolls Off
My Backwards Walk
Keep Yourself Warm
Poke
Floating In the Forth
Who’d You Kill Now?
Don’t
Soon Go
Things
Swim Until You Can’t See Land
The Loneliness and The Scream
The Wrestle
Skip The Youth
Nothing Like You
Footshooter
Not Miserable
Living In Colour
Yes, I Would
Fun Stuff
Learned Your Name
Scottish Winds
Fuck This Place
The Work
State Hospital
Boxing Night
Home From War
Off
Wedding Gloves
Acts of Man
Backyard Skulls
Holy
The Woodpile
Late March, Death March
December’s Traditions
Housing (In)
Dead Now
Nitrous Gas
Housing (Out)
The Oil Slick
If You Were Me
Snow Still Melting
Escape Route
Today’s Cross
Architect
Default Blues
Radio Silence
Candlelit
Death Dream
Get Out
I Wish I Was Sober
Woke Up Hurting
Little Drum
Still Want to Be Here
An Otherwise Disappointing Life
Break
Blood Under the Bridge
400 Bones
Lump Street
Die Like a Rich Boy
The Wreck
Wait ‘Til the Morning
A Lick of Paint
Roadless
How It Gets In
Rained On
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£12.00£14.20The Work: The lyrics of Scott Hutchison
£12.00£14.20 -
Things I Want To Say At Work But Can’t: Adult Coloring Book: Stress Relievers For Adults at Work | Gag Gift For Co-Workers
Transform Your Work Rants into Colorful Art with ‘Things I Want To Say At Work But Can’t’ Coloring Book!”
Ever caught yourself wishing you could say what’s really on your mind at work? Now you can… with colors! Dive into the pages of the ‘Things I Want To Say At Work But Can’t’ Coloring Book and turn your 9-to-5 gripes into a colorful escape.
Why You’ll Love This Book:
- Unleash Your Inner Sarcasm: Filled with hilariously relatable quotes, this book is your chance to color the things you only dare think about.
- The Perfect Gag Gift: Ideal for Secret Santa, a unique birthday present, or an office party hit. It’s not just a coloring book, it’s a conversation starter.
- Therapeutic and Fun: Let laughter be your stress relief. Color away the workplace blues and find joy in every sassy line.
- Expert Craftsmanship: Each page is printed on a single side and is a masterpiece of humor and creativity, perfectly resonating with every worker’s inner monologue.
- Quality Design: Measuring 8.5 x 11 inches with single-sided pages to ensure your artwork stays pristine.
Unique, Relatable, and Hilariously Honest
‘Things I Want To Say At Work But Can’t’ is more than just a coloring book; it’s a testament to the lighter side of the daily grind. A delightful blend of humor, relaxation, and creativity, it’s the stress reliever you didn’t know you needed.
Ready to Add Some Color to Your Workday?
Don’t just endure work, color it out loud! Your workday will never be the same again!
Click ‘Add to Basket’ for your dose of laughter and relaxation.
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£4.70 -
Adobe Photoshop Elements 2024: The Complete Practical Mastery Guide to Effectively Learn Photoshop Elements 2024 with Updated Features, Tools and Easy-to-Understand Techniques
DISCOVER THE INCREDIBLE CAPABILITIES OF ADOBE PHOTOSHOP ELEMENTS 2024
Photoshop Elements 2024 is a powerful software solution for handling and editing photos effectively, its comprehensive set of tools, advanced features, and user-friendly interface make it an excellent choice for professionals who want to boost their design capabilities and create exceptional images. By using Photoshop Elements 2024, Professionals in various fields can enhance their graphic business and produce outstanding visual content.
This comprehensive user guide is a step-by-step resource designed to help you become a master of Photoshop Elements. It comes highly recommended and has been proven to enhance graphic work and improve productivity. By following this guide, you will learn about the latest features in the image editing software and gain the necessary skills and experience to effectively manage Photoshop Elements. This book is filled with detailed instructions that will effortlessly guide you through every step, feature, function, and tool of Photoshop Elements. By the end of the book, you will know how to enhance and perfect all types of images, making them visually appealing and flawless.
We’ll start from the very basics of photo editing to advanced techniques, all in a concise and user-friendly manner. In this user guide, you will learn the following:- Downloading and installing Photoshop Elements 2024
- Get acquainted with the user interface and workspace
- Exploring exciting new features of Photoshop Elements 2024 and maximizing them effectively
- Delve into the essential concepts of photo editing
- Learn about image resolution, color modes, and file formats
- Master the art of making photos attractive and appealing
- Discover the power of Photoshop Elements 2024’s editing tools
- Learn how to capture and compose stunning photographs
- Discover how to import, organize, and tag your images
- Gain insights into working with layers, filters, and adjustments.
- Take advantage of the “Guided Edit” mode for a wide range of photo enhancements
- Create a streamlined workflow for easy access to your photos
- Dive into advanced editing techniques and creative effects
- Master the art of photo restoration, retouching, and special effects
- Explore Raw Editor tools with detailed illustrations and practical examples
Whether you are a beginner or an experienced user looking to enhance your skills, this book provides step-by-step instructions, practical advice, and creative inspiration. With its comprehensive coverage and hands-on approach, you’ll soon find yourself confidently interacting and working with Adobe Photoshop Elements 2024.
Unleash your creative potential and start your journey to becoming a proficient photo editor and photographer today.
Don’t wait any longer! Secure your copy and immerse yourself in the world of photo editing possibilities.Read more
£14.90 -
Singing For Dummies, 3rd Edition
Go from singing in the shower to taking your audience’s breath away
Whether you picture yourself as the next Ariana Grande or just feel like picking up a new hobby, Singing For Dummies walks you through the surprisingly straightforward steps you’ll need to take to develop your voice. It’s a practical guide to every important aspect of singing, from vocal techniques to performance tips.
You’ll learn exercises and practice songs that gradually improve your craft and receive instruction on the latest technology and recording devices to capture and play back your songs. Singing For Dummies also shows you how to:
- Understand and use important singing techniques, improve your tone, upgrade your posture, and maximize your breath
- Maintain your voice with preventative self-care that keeps your vocal cords in tiptop shape
- Sing with instrumental accompaniment or with a partner in a duet
Perfect for men, women, boys, and girls, Singing For Dummies is the most intuitive and accessible resource on the market for anyone who hopes to find their voice.
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£16.20£18.00Singing For Dummies, 3rd Edition
£16.20£18.00 -
Drawing For Dummies
Anyone can learn to draw with these easy instructions and fun practice ideas
Drawing For Dummies makes it easy to learn the basics of drawing and even master advanced techniques. With a little instruction and practice, there’s no such thing as “I just can’t draw.” Drawing can help you relieve stress, express your emotions and creativity, communicate across cultures, improve memory, and develop and strengthen fine motor skills. This user-friendly Dummies resource will teach you how to see the world through the eyes of an artist, explore your inner visions, and open up your creativity through drawing exercises. Step-by-step illustrations and images, newly enlarged in this edition, will show you exactly how to achieve the results you want. It might be time to invest in some picture frames, because you’re about to make art you can be proud of.
- Learn the fundamentals of drawing, including the essential supplies you’ll need
- Practice drawing techniques, get your creativity flowing, and explore your own mind with fun drawing exercises
- Get step-by-step instructions on how to draw anything in a range of styles
- Improve your abilities with tips and ideas for making your drawings better
Complete beginners and more advanced artists alike will have fun developing their skills with Drawing For Dummies.
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£16.20£18.00Drawing For Dummies
£16.20£18.00 -
Canon EOS R50 For Dummies (For Dummies (Computer/Tech))
Move on from phone snapshots and start making amazing images
Canon EOS R50 For Dummies helps you create superior photo and video content, with step-by-step instructions for how to make the most of this advanced, interchangeable-lens digital camera. You’ll walk through the controls, interface, and accessories of the Canon EOS R50, and you’ll learn the basics of image-making, so you can take impressive shots, even if you’ve never taken a photography class. Let this Dummies guide be your teacher as you learn to take great action shots, stunning portraits, detailed closeups, low-light photos, and professional-looking video.
- Learn your way around the Canon EOS R50 and its settings and controls
- Get familiar with common photography terms and basic techniques
- Start shooting right away with user-friendly instructions on using automatic modes
- Go manual to adjust focus, color, sharpness, and more to get the look you’re after
Photography hobbyists and content creators will love Canon EOS R50 For Dummies, the quick-start guide to the camera built for those looking for superior photo and video results.
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£20.30£25.60 -
DJing For Dummies, 3rd Edition
DJ like a pro―without skipping a beatThe bestselling guide to spinning and scratching is back! If you’ve ever spent hours in your bedroom with two turntables and an earful of tracks that sound off-beat or out of key, DJing For Dummies is the go-to guide for taking your skills to the next level. Inside, John Steventon, a successful club DJ, walks you through the basics of mixing, the techniques and tricks you need to create your own DJ style and how to make DJing work for you.
Covering both digital and old-school vinyl-based instruction, this guide covers all the latest DJ technology, equipment and software so you can get mixing and stay one step ahead of the crowd. Brimming with expert advice and easy-to-follow explanations, the information in DJing For Dummies gives you everything you need to build a foolproof set and play to a live crowd.
- Nail down the basics and build on existing skills
- Sort through the latest equipment and technology
- Have a go at crossfading, beatmatching and scratching
- Mix tracks seamlessly to sound like a pro
If you’re new to the game or looking to step up your skills and graduate to club work, DJing For Dummies has you covered.
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£16.10 -
Ballet For Dummies
Whether you want to participate in ballet or just watch it, the ballet experience can excite and inspire you. Ballet is among the most beautiful forms of expression ever devised: an exquisite mix of sight and sound, stunning, aesthetics, and awesome technique. Ballet For Dummies is for anyone who wants to enjoy all that the dance forms offers – as an onlooker who wants to get a leg up on the forms you’re likely to see or as an exercise enthusiast who understands that the practice of ballet can help you gain* More strength* Greater flexibility* Better body alignment* Confidence in movement* Comfort through stress reduction* Infinite grace – for life From covering the basics of classical ballet to sharing safe and sensible ways to try your hand (and toes) at moving through the actual dance steps, this expert reference shows you how to* Build your appreciation for ballet from the ground up.* Choose the best practice space and equipment.* Warm up to your leap into the movements.* Locate musical options for each exercise.* Look for certain lifts in a stage performance.* Tell a story with gestures.* Picture a day in the life of a professional ballet dancer.* Identify best-loved classic and contemporary ballets.* Speak the language of ballet. Today you can find a ballet company in almost every major city on earth. Many companies have their own ballet schools – some for training future professionals, and others for interested amateurs. As you fine-tune your classical ballet technique – or even if you just like to read about it – you’ll become better equipped to fully appreciate the great choreography and many styles of the dance. Ballet For Dummies raises the curtain on a world of beauty, grace, poise, and possibility!Read more
£2.00Ballet For Dummies
£2.00 -
Opera For Dummies®
“Pogue is a wonderful teacher… He can teachanybody.”
— Gay Talese, bestselling author of Honor Thy Father“Scott Speck is a great communicator of classicalmusic…. Concert audiences and readers alike can’t helpgetting caught up in the joy of his subject.”
— David Styers, American Symphony Orchestra LeagueOpera is weird. Everybody wears makeup and sings all the time.Even when they’re singing your language, which is rare, youstill can’t understand the words. Women play men, men playwomen, and 45–year–olds play teenagers. All the main charactersseem to get killed off. And when somebody dies, he takes tenminutes to sing about it. Yet, for all its weirdness, an operaticexperience is an experience in breathtaking beauty. When you hear asoprano float a soft high C, or a tenor singing a love song, or afull–throated chorus in the climax of a scene’s dramaticfinale, you can’t help getting goosebumps.
Want to experience all that beauty for yourself, but don’tknow where to begin? Opera For Dummies is an excellent placeto start. Written by an acclaimed conductor and a musical director,this friendly guide tells you what you need to know to:
- Understand opera from the Baroque and Roman periods throughtoday
- Interpret characters, orchestra, chorus, and other players
- Understand what’s happening, both on stage and off
- Choose the best seats
- Identify famous operas
- Build a great collection of opera recordings
- Locate opera sites and chat groups online
Whether you’re interested in attending a live opera, wantto build a collection of recordings, or just want to be able totalk about opera intelligently, Opera For Dummies is foryou. Among other things, you’ll explore:
- The words, the music, and the people who sing it
- The history of opera and the lives of the great composers
- Going to the opera — including tips for getting tickets,preparing for the opera, dressing for the opera, and more
- Musical and theatrical conventions used in opera
- In–depth synopses of the world’s most beloved operas
On the bonus CD you’ll find:
- More than 60 minutes of music compiled especially for thebook
- A multimedia piece for PC or MAC
Wonder what it is about opera that can make a grown person crylike a baby? Find out in Opera For Dummies.
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£14.60Opera For Dummies®
£14.60 -
Art History For Dummies
Ready to discover the fascinating world of art history? Let’s (Van) Gogh!
Fine art might seem intimidating at first. But with the right guide, anyone can learn to appreciate and understand the stimulating and beautiful work of history’s greatest painters, sculptors, and architects. In Art History For Dummies, we’ll take you on a journey through fine art from all eras, from Cave Art to the Colosseum, and from Michelangelo to Picasso and the modern masters. Along the way, you’ll learn about how history has influenced art, and vice versa.
This updated edition includes:
- Brand new material on a wider array of renowned female artists
- Explorations of the Harlem Renaissance, American Impressionism, and the Precisionists
- Discussions of art in the 20th and 21st centuries, including Dadaism, Constructivism, Surrealism, and today’s eclectic art scene
Is there an exhibition in your town you want to see? Prep before going with Art History For Dummies and show your friends what an Art Smartie you are.
An unbeatable reference for anyone looking to build a foundational understanding of art in a historical context, Art History For Dummies is your personal companion that makes fine art even finer!
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£19.30£23.70Art History For Dummies
£19.30£23.70
