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Steppin’ Lively – Line Dance for Beginners
This book, written to help beginners navigate the world of line dancing, contains descriptions of standard step sequences, with step sheets, choreographed by the authors, for 72 dances.Read more
£11.40 -
Bachata!: …or “How to ‘Bump-n-Grind’!”: Volume 3 (The Little Book of Dancing)
“Bachata!” is the little brother to “Salsa!” and “Rueda!” in the ‘Little Book of Dancing’ series…
It is a brief introduction to the many styles of dancing Bachata, especially the newer Bachata Rueda, which is rapidly gaining in popularity around the world
Reviews of the previous books Salsa! and Rueda! have been excellent!
“Wonderful funny written book. Each page gives you new experience, a hint and a big smile. The most I loved about the book was the humor it was written with, practical advice about salsa and dancing etiquette. Beautiful and easy reading.”
“Fun, easy to read book for salsa lovers and those interested in learning how to dance. I enjoyed the book very much! The author talks about different aspects of dancing, gives lots of good advice to both men and women and eliminates doubts beginners might have. His little anecdotes give the book a personal touch. If you are not a dancer yet, the book will make you want to take up salsa`ing! Great read!”
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£2.90 -
Dance Notebook: Lined 6×9 Journal Notebook for Dancers, Dance Teachers to Express Creativity and Inspiration (120 Pages)
This Notebook is Perfect for Dancers, Dance Teachers and Dance Enthusiasts of All Genres such as Ballet, Jazz, Tap, Ballroom, Modern and Hip Hop Dancers to Capture their Creativity and Inspiration!Use this All-In-One Notebook for:
- Dance Routines
- Choreography
- Practice Time
- Goals & Aspirations
- Motivation & Inspiration
- Journaling
- Gratitude
- Reflection
- Daily Ideas
- Women’s Diary
- Gifts
Product Details:
- High-Quality Gloss Cover
- 120 Lined Pages
- Interior: White Lined Paper
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£4.70 -
Dance Notebook: Lined 6×9 Journal Notebook for Dancers, Dance Teachers to Express Creativity and Inspiration (120 Pages)
This Notebook is Perfect for Dancers, Dance Teachers and Dance Enthusiasts of All Genres such as Ballet, Jazz, Tap, Ballroom, Modern and Hip Hop Dancers to Capture their Creativity and Inspiration!Use this All-In-One Notebook for:
- Dance Routines
- Choreography
- Practice Time
- Goals & Aspirations
- Motivation & Inspiration
- Journaling
- Gratitude
- Reflection
- Daily Ideas
- Women’s Diary
- Gifts
Product Details:
- High-Quality Gloss Cover
- 120 Lined Pages
- Interior: White Lined Paper
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£4.70 -
Adobe Photoshop Elements 2023: A Guide For Beginners And Seniors To Master Photoshop Element Techniques, Features, And Tools, With Tutorials To Professionally Organize, Edit,…
This User Guide Will Help You Master Adobe Photoshop Elements 2023 Within A Short Time.Have you been looking for the ultimate user manual to guide you to mastering Photoshop Element? Well here you have it. this book is comprehensive, beginner friendly, and an easy read. The content within the pages of this book have been put together to take you through the world of photo editing using the powerful tool that is Adobe Photoshop Element.
This is a good place to start for beginners and seniors alike. Packed with step-by-step instructions, helpful visual aids (screenshots), and easy to understand presentations this book will get you to the point where you can comfortably use Elements on your own. Inside you will learn to explore through Photoshop Element interface, discover the amazing features, tools, and options, and even learn how to use them masterfully.
Regardless of the level you are in your photo editing journey, this book is tailored to provide you with the skill and knowledge required to transform images into beautiful artworks. The tips, tricks and shortcuts discussed are timeless, and will further give fluidity to your operations with the software.
You’ll learn how to manage you photo catalog, organize images, crop and resize images; remove blemishes and unwanted Elements, adjust color and contrast, add stunning effects and filters, use Camera Raw, and perform so many other operations in Photoshop Elements.
Here is a view of some of the topics covered:
- Getting Familiar With The Home Screen
- Launching The Photo Editor
- Making Basic Edits In Quick Mode
- Sharing A Photo
- Using The History Panel
- Basic Image-Editing Concepts
- Understanding Resolution
- Choosing A Resolution For Print Or Onscreen
- Working With File Formats
- Color Management
- Calibrating Your Monitor
- Navigating The Organizer
- Organizing Photos And Media On A Hard Drive
- Adding Files From Folders And Removable Media
- Creating An Album And Adding Images To An Album
- Placing Pictures On Maps
- Working With Events
- Viewing And Finding Your Images
- Cataloging Files
- Working With Catalogs
- Using The Catalog Manager
- Editing Camera Raw Images
- Understanding Camera Raw
- Getting Familiar With The Raw Editor
- Using The Basic Panel
- Sharpening And Reducing Noise
- Making And Modifying Selections
- Creating Rectangular And Elliptical Selections
- Adjusting the Shadows and Highlights
- Adjusting brightness and contrast
- Adjusting Hue and Saturation
- Adjusting Skin Tone
- Adjusting Color Curves
- Blurring and Sharpening
- The Background Eraser Tool
- Using the Healing Brush Tool
- Straightening Images
- Working with Layers
- Exploring Element’s Unique Filters
- Blend Modes
- Using Photo Merge
- Drawing And Painting
- Choosing Color
- Color Swatches Panel
- Customizing a Swatch Panel
- Pencil And Brush Tools
- Painting With The Brush Tool
- Drawing with the Pencil tool
- Working With Patterns
- Applying A Preset Pattern
- Editing Shapes
- Drawing A Shape
- Working With Type
- Text on Custom Path
- And a lot more
This is the book to get if you intend to take your skill a step high, just starting out, or simply looking for inspiration and cool tips, tricks, and hacks.
Scroll up and hit the buy now button to get a copy!Read more
£3.90 -
The Great Photography Challenge Book (Enchanting Snapshots Edition): Improve your skill of taking amazing pictures & Capture the Magic around you | … | Perfect gift for…
☾ The Great Photography Challenge by Storytale Book Press ☽
What is this book about?
This book aims to challenge you with a various array of prompts and photography challenges, so that you can improve and master the art of photography. Capture the magic and wonders around you in your photographs and keep them in this book forever, in order to always be able to remember and track your progress as a photographer.
How will this book benefit me as an aspiring photographer?
Every prompt is completely up to your own interpretation. Some prompts are ambiguous for that specific reason, so that you can freely let your own creativity flow into each challenge. Every once in a while the book will suggests you to try out new Styles of Photography. By always testing new Styles, you will never get out of ideas & inspiration, increase your skill and further develop your artistic eye.
What does this book contain?
The next pages contain over 200 different photography challenges featuring simple prompts to fulfill as well as new Photography Styles to try out. Beneath every challenge is enough space to put your challenge submission of choice.
Details
- Large Size: 8.5” x 11”
- 103 pages of pure white paper
- Elegant Cover with a glossy finish
Beginner-friendly Hobby Photographer Professional Photographer Photo Practice Techniques & Themes
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£6.10 -
Digital Photography For Beginners: Photography Essentials Basics Lessons Course, Master Photography Art and Start Taking Better Pictures
A career as a doctor, an engineer, or perhaps a journalist would sit well with most old folks. Talking of being a professional photographer would be unruly and most definitely unexpected. Or will it be? This profession needs a perfect understanding of both the tools and rules of the digital photography. And this book can help you with that.Read more
£9.00£9.50 -
Design Thinking for Business Growth: How to Design and Scale Business Models and Business Ecosystems (Design Thinking Series)
Reinvigorate your innovation approach with business ecosystems
In a business ecosystem, different companies collaborate along and across previously sacrosanct industry barriers, encouraging innovation and the development of groundbreaking new products and services.
Design Thinking for Business Growth delivers an eye-opening, fresh approach to designing and scaling business models and ecosystems. In this book, Michael Lewrick delivers a comprehensive procedural model for the design, development, and implementation of business ecosystems. He also presents the most critical design methods and tools you’ll need to make your own ecosystem a success.
- Fleshed out case studies and examples of companies with successful business ecosystem initiatives
- A mindset for business growth, including the use of “design lenses” and the exploitation of momentum and speed to facilitate innovation
- Practical exercises to better understand and implement the ideas discussed in the book
Perfect for founders, managers, and executives in industries of all types, Design Thinking for Business Growth also belongs in the libraries of product managers, department heads, and non-profit professionals who wish to better understand how to develop new and innovative ideas that lead to company growth and success.
With a topical view of the design paradigm, Design Thinking for Business Growth complements the international bestsellers The Design Thinking Playbook and The Design Thinking Toolbox.
If you are ready to apply a new design thinking mindset for remarkable business growth, Design Thinking for Business Growth is your ultimate tool for success.
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£20.30£25.60 -
Trinity College London Clarinet Exam Pieces from 2023: Grade 5
Graded books for Clarinet exams from 2023. Each book contains a selection of 12 accompanied and unaccompanied pieces for the grade, covering a range of styles and periods, with duets up to Grade 3. Performance notes for all pieces in the book give valuable insights, tips and suggestions.
Downloadable demo and backing audio is included.
Contents
In One Spot (Bartók, arr. Davies)
The Grasshoppers’ Dance (Bucalossi, arr. Lane)
La Fiesta (Corea, arr. Ramskill)
Plym Valley (Jenkins)
Allegro moderato (1st movt from Sonata no. 1 from Méthode de clarinette) (Lefèvre, ed. Mauz)
Hornpipe (McDowall)
Odessa Bulgarish (Trad., arr. Ostermeier)
Basque Folk Song (White)
Allegretto (Berr)
Valse (Crasborn-Mooren)
Gently (no. 2 from Three Smiles for Tracey) (Hailstork)
Study: Allegro non troppo (Langey)
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£17.50 -
Trinity College London Clarinet Exam Pieces from 2023: Grade 2
Graded books for Clarinet exams from 2023. Each book contains a selection of 12 accompanied and unaccompanied pieces for the grade, covering a range of styles and periods, with duets up to Grade 3. Performance notes for all pieces in the book give valuable insights, tips and suggestions.
Downloadable demo and backing audio is included.
Contents
New Day, New Town (Hall)
Rapido (Hilliard)
Summer Solstice (Li)
Lagos Festival Dance (Sadoh)
Waltz (from Jazz Suite no. 1) (Shostakovich, arr. Lawrance)
Theme (from Oberon) (Weber, arr. Mauz)
Purple Panther (Wilkinson)
I’ve Got the Last Word (duet) (Degg)
Movimento di valser (Gariboldi)
Mouse Drop-in (Gumbley)
Cat & Mouse (Radford)
Little Jazz Waltz (Yates)
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£14.20 -
Calligraphy for Beginners + Course on the Theory of “Traditional & Modern Calligraphy”: Step-by-Step Learn History, Theory, Technique Together with … and Teens +Bonus PDF…
The art of traditional calligraphy in a modern format for beginners.
The first book in the study of calligraphy is the most important to start implementing your creative ideas. Making holidays, postcards and signing important documents will bring you only pleasure. The book contains everything you need: full-fledged theory, technique and practice pages. A variety of fonts and variations of their writing, and non-standard projects. For all the important basics, you will get free additional videos. The book is ideal for adults and teenagers of all ages. Discover the fascinating and wonderful world of the ancient art of calligraphy!
- The first book on calligraphy for adults and teenagers of all ages;
- Step-by-Step: at the beginning, a detailed theory with techniques and videos, after practice and projects;
- 7 Fonts and different variations of their spelling;
- Non-standard projects for all occasions;
- Convenient large USA Letter print size;
- The course on the Theory of “Traditional & Modern Calligraphy”.
PLUS!
- Free Printable Bonus: All Practice Pages in PDF format;
- Free Video Lessons on the basics of theory and technology (it will be easy for you to learn).
Get the right book > you will see a positive result!
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£6.60 -
Piano & Keyboard Simple Chords Book, Theory Chord Step by Step,: Practice 250 Essential Chords, Learn to Play Chords, Made Easy to Use, For Every Musicians, Large Print
Piano Chords Book, 250 Practical Chords for Everyone!
Looking to quickly and easily learn how to build chords on the piano or keyboard?
Look no further than the Piano & Keyboard Simple Chords Book! This practical guide includes descriptions and correct fingerings for chords in both the right and left hands.
Whether you’re a beginner or a seasoned musician, this book contains all the major and minor chords you need in one convenient collection. With easy-to-follow theory explanations, this book is the perfect resource for anyone looking to improve their piano or keyboard skills.About The Book:
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86 full pages,
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250 Practical Chords
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Printed on High-Quality paper,
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The Most Practical Chords to Use,
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Key Designations,
Contents:
1. Piano Key Markings,
2. Chords Diagrams,
3. Intervals Structure,
4. Chords Major and minor Structure,
5. Chords Major and minor,
6. Chords Sus2 and Sus4 Structure,
7. Chords Sus2 and Sus4,
8. Chords Seventh (Maj 7) Structure,
9. Chords (Maj7) Major and Minor,
10. Chords Dominant seventh Structure,
11. Chords Major and Minor Seventh,
12. Chords Diminished Structure,
13. Chords Diminished,
14. Chords Augmented Structure,
15. Chords Augmented,
16. Chords Inversion in Practice.Scroll Up and Buy NOW!!
★ By Peter Music Publishing
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£10.40 -
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Professional Piano Teaching, Volume 2: A Comprehensive Piano Pedagogy Textbook
This second volume of Professional Piano Teaching is designed to serve as a basic text for a second-semester or upper-division piano pedagogy course. It provides an overview of learning principles and a thorough approach to essential aspects of teaching intermediate to advanced students. Special features include discussions on how to teach, not just what to teach; numerous musical examples; chapter summaries; and suggested projects for new and experienced teachers.Topics:
* teaching students beyond the elementary levels
* an overview of learning processes and learning theories
* teaching transfer students
* preparing students for college piano major auditions
* teaching rhythm, reading, technique, and musicality
* researching, evaluating, selecting, and presenting intermediate and advanced repertoire
* developing stylistic interpretation of repertoire from each musical period
* developing expressive and artistic interpretation and performance
* motivating students and providing instruction in effective practice
* teaching memorization and performance skillsRead more
£46.80 -
Violin Exam Pieces from 2024, ABRSM Grade 6, Violin Part & Piano Accompaniment (ABRSM Exam Pieces)
This book contains nine pieces from ABRSM’s Grade 6 Violin syllabus from 2024, three pieces chosen from each of Lists A, B and C – ideal for both Practical and Performance Grade exams. The pieces have been carefully selected to offer an attractive and varied range of styles, creating a collection that provides an excellent source of repertoire to suit every performer. The book also contains helpful footnotes and, for those preparing for exams, useful syllabus information. An edition of this book with audio is also available – it includes downloadable recordings of all nine pieces, plus piano accompaniment tracks.Read more
£15.50£16.60 -
Get Your Shit Together: David Shrigley
Get Your Shit Together is the first book that exclusively features recent artwork in color by beloved British artist David Shrigley. This volume celebrates Shrigley’s absurd, deadpan sensibility through both his signature drawing style and accompanying text. Organized by chapters with titles such as Stupid, Nonsense, Dirt, Fear, Paranoia, Love, and Self Delusion, this collection is sure to delight die-hard Shrigley fans and new ones alike. This is the largest-format book to date on Shrigley’s prolific work, and features design details such as a ribbon marker with one of his mordant sayings printed on it, as well as hand-written, humorous essays throughout.Read more
£23.80£28.50Get Your Shit Together: David Shrigley
£23.80£28.50 -
GETTING FAMILIAR WITH YOUR GADGET : Nikon Zf (The Ultimate Quality Gadget Guides Book 3)
“Getting Familiar with Your Gadget: Nikon Zf” is your essential guide to unlocking the full potential of the groundbreaking Nikon Zf mirrorless camera. Whether you’re a photography enthusiast or a seasoned professional, this comprehensive handbook is designed to elevate your skills and empower you to capture breathtaking images with precision and artistry.
Inside, you’ll embark on a journey through the intricacies of the Nikon Zf, unraveling its advanced features, customizable settings, and innovative shooting modes. From mastering fundamental techniques to exploring creative composition and lighting strategies, this book provides a holistic approach to harnessing the capabilities of the Nikon Zf in diverse photographic scenarios.
Key Features:
- In-depth exploration of the Nikon Zf’s cutting-edge technology and intuitive interface.
- Step-by-step tutorials and practical exercises for seamless integration into your photography workflow.
- Real-world examples and case studies showcasing the camera’s versatility across various genres, from landscapes to portraits to action shots.
- Insights into post-processing techniques to enhance and refine your images.
- Recommendations on essential accessories and complementary gear to expand your creative toolkit.
Whether you’re capturing the grandeur of nature, the intimacy of a portrait, or the dynamic energy of action scenes, “Getting Familiar with Your Gadget: Nikon Zf” empowers you to transcend technical limitations and create photographs that resonate with depth, emotion, and timeless beauty.
Embark on this journey of discovery and let the Nikon Zf become an extension of your creative vision. Unleash the full potential of this exceptional camera and watch as your images come to life with newfound clarity and artistry. Elevate your photography today with the definitive guide to the Nikon Zf.
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£6.30 -
Taryn Simon: Birds of the West Indies
In 1936, an ornithologist called James Bond released the definitive taxonomy of birds found in the Caribbean, titled Birds of the West Indies. Ian Fleming, an active bird watcher living in Jamaica, subsequently appropriated the name for his novel’s lead character. He found it to be perfectly “ordinary”, “brief”, “Anglo-Saxon” and “masculine”. This co-opting of names was the first replacement in a series of substitutions that would become central to the construction of the Bond narrative. In a meticulous and comprehensive dissection of the Bond films, artist Taryn Simon (*1975 in New York) inventoried women, weapons and vehicles in Bond. The contents of these categories function as essential accessories to the narrative’s myth of the seductive, powerful, and invincible western male. In Birds of the West Indies, Simon presents a visual database of interchangeable variables used in the production of fantasy, through which she examines the economic and emotional value generated by their repetition.Exhibition schedule: 2013 Carnegie International, Pittsburgh October 5, 2013–March 16, 2014Read more
£36.80£57.00Taryn Simon: Birds of the West Indies
£36.80£57.00 -
Milton Glaser: POP
‘Milton Glaser’s designs changed the way we see the world.’ – Gloria Steinem
An overview of the work of illustrator and designer Milton Glaser during the 1960s and 70s
From 1954, when he co-founded the legendary Push Pin Studios, to the late ’70s, Milton Glaser was one of the most celebrated graphic designers of his day, whose work graced countless book and album covers, posters, magazine covers, and advertisements, both famous and little-known. Glaser largely defined the international visual style for illustration, advertising, and typeface design and interest in his legacy continues unabated, with modern creatives acknowledging his influence; for example, in 2014 Mad Men creator Matthew Weiner enlisted Glaser to design the ad campaign and branding for the show’s final season.
His renowned work garnered solo exhibitions at the Centre Georges Pompidou in Paris and the Museum of Modern Art in New York. Creator of the iconic ‘I love NY’ logo (featuring a heart symbol in place of the word ‘love’) and cofounder of New York magazine, Glaser received numerous accolades and lifetime achievement awards. Across thousands of works across all print media, he invented a graphic language of bright, flat color, drawing and collage, imbued with wit. This collection of work from Glaser’s Pop period features hundreds of examples of his design that have not been seen since their original publication, demonstrating the graphic revolution that transformed design and popular culture.
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£34.00£42.70Milton Glaser: POP
£34.00£42.70 -
Art Record Covers. 40th Ed.
Since the dawn of modernism, visual and music production have had a particularly intimate relationship. From Luigi Russolo’s 1913 Futurist manifesto L’Arte dei Rumori (The Art of Noise) to Marcel Duchamp’s 1925 double-sided discs Rotoreliefs, the 20th century saw ever more fertile exchange between sounds and shapes, marks and melodies, and different fields of composition and performance.
In Francesco Spampinato’s unique anthology of artists’ record covers, we discover the rhythm of this particular cultural history. The book presents 450 covers and records by visual artists from the 1950s through to today, exploring how modernism, Pop Art, Conceptual Art, postmodernism, and various forms of contemporary art practice have all informed this collateral field of visual production and supported the mass distribution of music with defining imagery that swiftly and suggestively evokes an aural encounter.
Along the way, we find Jean-Michel Basquiat’s urban hieroglyphs for his own Tartown record label, Banksy’s stenciled graffiti for Blur, and a skewered Salvador Dalí butterfly on Jackie Gleason’s Lonesome Echo. There are insightful analyses and fact sheets alongside the covers listing the artist, performer, album name, label, year of release, and information on the original artwork. Interviews with Tauba Auerbach, Shepard Fairey, Kim Gordon, Christian Marclay, Albert Oehlen, and Raymond Pettibon add personal accounts on the collaborative relationship between artists and musicians.
About the series
TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.
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£19.80£23.80Art Record Covers. 40th Ed.
£19.80£23.80 -
The World of Mushroom Homes Coloring Book For Adults: 50 Whimsical and Enchanting Magic Black Line and Grayscale Images | Relaxation and Anxiety … Teens (Mystical Mushroom…
Welcome to The World of Mushroom Homes!This coloring book for adults and teens is filled with intricate designs of enchanting fairy houses that will transport you to a whimsical world of imagination. Let your creativity soar as you bring these charming houses to life with your favorite colors. Each page offers a unique opportunity to unwind and relax as you dive into the intricate details of these fantastical dwellings. Take a break from the hustle and bustle of everyday life and lose yourself in the delightful world of fairy houses.
Illustrations include:
- Mushroom houses in magical forests, meandering rivers, cascading waterfalls, and picturesque islands encircled by the vast sea.
- Wildflowers in bloom around Mushroom castles
- fairies’ whimsical houses
This Book Features:
- High Quality: 50 Pages of uniquely designed illustrations of beautiful mushrooms and fairy houses on high-quality white paper.
- Single-Sided Pages: Separately printed 8.5″ x 8.5 ” pages allow you to easily remove and frame your favorite works of art.
- Grayscale: Images contain slight shades of gray that enhance details and allow more room for artistic expression.
- Suitable For All Skill Levels: Each page has a beautiful Mushroom house for you to bring to life with your favorite coloring medium. Whether you are looking to take a break, relax, de-stress, reduce anxiety, improve focus, or express your creativity this book has incredible illustrations to inspire you to go on a magical coloring journey.
Great Gift Idea For Mushrooms and Fairy Lovers.
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£8.50 -
Iron Maiden: Piece of Mind
40 years have passed since the release of PIECE OF MIND. More than an album, it was a thunderous statement of intent by a band whose meteoric rise from the East End of London would propel them to the world stage, thrusting them into the realms of legend. This commemorative tome, containing comics, art, and remembrances from acclaimed writers, artists, musicians and storytellers, is a powerful celebration of the unparalleled vision which inspired them — the living legend that is IRON MAIDEN.Read more
£23.80£28.50Iron Maiden: Piece of Mind
£23.80£28.50 -
Living the Artist’s Way: An Intuitive Path to Creativity
‘Without The Artist’s Way, there would be no Eat, Pray, Love’ – ELIZABETH GILBERT
WATKINS TOP 100 MOST SPIRITUALLY INFLUENTIAL PEOPLE OF 2023
How can we tap into the wisdom inside ourselves?
LIVING THE ARTIST’S WAY is a Six-Week Artist’s Way Program that explores the fourth essential Artist’s Way tool of guidance. Bestselling author Julia Cameron has inspired millions through creative recovery with her essential tools including Morning Pages, Artist Dates, Walks, and now, Writing for Guidance. Through the practice of morning rituals and the faith of listening, Julia takes us further and shows how we can set the stage to receive guidance in both our lives and creative art.
Writing about how she uses these tools to handle doubts in her life, Living the Artist’s Way reveals a personal side and shares Julia’s pathway toward a happier, lighter life. Grounding and reassuring, guidance can quell our doubts and fears, and lead us to our inner wisdom and authentic selves. Living the Artist’s Way is an invitation to seek the answers to navigate all areas of our lives, by tapping into our own wisdom and ultimately, guiding ourselves back to creativity.
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£16.40£18.00 -
Fashion Film: Art and Advertising in the Digital Age
The moving image has become a key marketing tool for luxury fashion, central in enabling brands to shape their visual codes and extend their brand awareness. Fashion Film is the first detailed study of the shifting shape of fashion imagery in the digital age, investigating the role of the moving image in the promotion, communication and spectacle of contemporary fashion. Combining interdisciplinary analysis of cinema and digital culture, this ground-breaking book traces the emergence of fashion film in the 21st century through its historical roots in pre-digital forms of photography, experimental cinema, mass-media advertising and documentary film-making, right up to today’s visual spread of contemporary fashion on video blogs, online magazines and live-streamed catwalk shows. Examining collaborations between fashion designers and pioneering image-makers such as Guy Bourdin, Jean-Paul Goode, William Klein and Nick Knight, the book highlights the critical tension between the fashion film conceived as a creative endeavour and as commercial enterprise. Fashion Film also includes a parallel focus on factual representations of fashion through the recent rise of documentary fashion film that goes behind the scenes to follow the processes and personalities involved in making fashion. Accessible and well-illustrated, Fashion Film will appeal to students and scholars of fashion, film, media, photography, celebrity, sociology and cultural studies.
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£21.80 -
The Fundamentals of Creative Advertising: Second Edition
The Fundamentals of Creative Advertising 2nd edition provides a rich introduction to the key elements of creative advertising. Burtenshaw, Mahon and Barfoot explore the role of the creative team (comprising art director and copywriter) and examine the ways in which these teams generate ideas and the techniques they utilize.This second edition reflects the changes that have taken place within the advertising industry over recent years and, in particular, the growth of digital media and integrated advertising campaigns.
Interviews with leading practitioners, exercises and checklists combine to provide an up-to-date overview of the industry, and to encourage a practical application of the creative ideas explored within the book.
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£21.40£25.60 -
All-American Ads of the 40s
At the beginning of the decade, America was at war. Patriotism was an integral part of everyday life, with the sentiment mirrored in advertising. As America emerged victorious out of the darkness of World War II in 1945, the economic boom of the era helped usher in the most dramatic rise in quality of life, excess, and consumerism. The war’s end also brought unprecedented pride and prosperity to the American people, and nothing reflects the new wave of consumerism and progress more than the ads of the time. Spending power dramatically increased in the decade’s second half, with plentiful jobs and higher wages. Because of the new GI Bill, affordable housing was made available to returning war veterans for the first time. People were ready to embrace the idea of the American Dream.
The postwar era represented a flood of products and services for every need and occasion, reaching every corner of society. Everything from entertainment to travel and automobiles, alcohol and tobacco, fashion and beauty, and food and beverage was in high demand and within reach. This period opened the floodgates of buying as advertisers sought to meet the needs of a population recovering from years of rationing. This engaging collection edited by Jim Heimann dives into the frenetic, lively, and brilliant era of American life and advertising in the 1940s.
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£21.70£28.50All-American Ads of the 40s
£21.70£28.50 -
NovaPulse Advertising: How To Create Profitable Content: Gain clientele and get out your comfort zone using this blue print
In a digital world, scaling your profitable content isn’t just about producing more content—it’s about creating a sustainable, diversified, and adaptable content strategy. By implementing these tactics, you can ensure that your content remains profitable and relevant in the long run.Read more
£7.70 -
Vintage Advertising, Ephemera Collection, Volume 2, 30 Sheets, 241 Individual Pieces: Perfect for scrap-booking, card making, junk journals, decoupage, collage, mixed media and…
Fascinating selection of advertisements from the past – largely from the period of the late 19th to early 20th centuries. This period is noted as one of excellence and advancement in graphic design, illustration and printing technology all utilized to stunning effect in the advertising industry with the production of posters, billboards, packaging and the mass production of printed media such as magazines and catalogues.- Wide variety of products features – food and drink, fashion, health and beauty, vehicles, household products, travel services, tobacco, watches and much more!
- Majority of adverisements are from the UK and USA but also a good selection of ads from other countries including Germany, France, Spain, Italy and others.
- Printed on premium quality 100 gsm paper stock
- 30 Sheets, 241 Individual Pieces
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£10.90 -
Fine Art of Advertising, The
Two great traditions – fine art and American advertising – intersect, interact, and explode off the page as prominent ad man Barry Hoffman examines the twentieth century’s appropriation of art in order to sell, sell, sell. Filled with vibrant ads that playfully use art-history icons – such as da Vinci’s Mona Lisa, Michelangelo’s David, Botticelli’s Venus, and Warhol’s soup cans – as well as rarely seen commissioned art from masters such as Willem de Kooning, Jacob Lawrence, and Rene Magritte, Hoffman shows how the boundaries between fine art and advertising have disappeared. In fact, today’s cutting-edge artists, such as Damien Hirst, Barbara Kruger, and Nan Goldin, are all part of the ad game. In each provocative chapter (“The Ironic Get Going,” “Pop Goes the Easel”, “The Greatest Degeneration”) seasoned with wry observations from art world personalities and commentary by advertising and business-world luminaries, Hoffman shows us the ad world and the art world in a new way, and closes the gap between them–if any remains. So if you like art (even though you don’t follow it closely), and advertising (even while you hate the fact that you can’t escape it), the irreverent, irrepressible, irresistibly ironic Barry Hoffman gives you Both for the Price of One.Read more
£4.40 -
The 1921 Annual of Advertising Art: The Catalog of the First Exhibition Held by The Art Directors Club: The Catalog of the First Exhibition Held by The Art Directors Club
In 1920, the newly formed Art Directors Club resolved to prove their work worthy of artistic consideration, rather than be seen as just signage for selling products. This reproduction of their first exhibition’s catalog features more than 300 of the finest illustrations of the day, including magnificent advertising art by Maxfield Parrish, Norman Rockwell, N. C. Wyeth, Sarah Stilwell Weber, and other luminaries.Read more
£9.50£16.10 -
Coca Wine: Angelo Mariani’s Miraculous Elixir and the Birth of Modern Advertising
A lavishly illustrated history of coca wine and the revolutionary advertising methods that made it a world-wide successOne of the oldest and most potent natural stimulants, the leaves of the coca plant are the organic source from which cocaine is synthesized. Fresh coca leaves and products made from them have verified medicinal and healing properties–and not the same addictive qualities or negative side effects as cocaine. In the late 19th century coca products became hugely successful in Europe and the United States. The most famous was Vin Mariani, a coca-based tonic wine developed by Corsican pharmacist Angelo Mariani (1838-1914). Many celebrities sang its praises, including Pope Benedict XV, Sarah Bernhardt, Thomas Edison, H. G. Wells, and the doctors of Ulysses S Grant, who credited Vin Mariani with giving him the strength to finish his memoirs before his death.
In this full-color illustrated history of coca wine, author Aymon de Lestrange follows Mariani’s interest in coca from its medicinal applications as an anesthetic to the creation of the tonic wine. The author explores the botany of coca, how it differs from cocaine, its traditional use in pre-Columbian America, and scientific studies on coca from the 17th through 19th centuries, including from Sigmund Freud, who was a known user.
Looking to the future of coca, the author shows how it has gained renewed interest in the scientific community for its therapeutic and nutritional properties and in the spiritual community, which is seeking to rehabilitate the reputation of coca, the sacred plant of the Incas.Read more
£9.50£23.80 -
Graphis Advertising Annual 2023
Graphis Advertising Annual 2023
Explore the A to Z of modern advertising.
Graphis Advertising 2023 From Issey Miyake’s architectural style to Netflix key art, this comprehensive volume features over 400 award-winning pieces of styles, movements, and trends that have shaped international advertising this past year.
A phenomenal homage to some of the finest work selected by an acclaimed international jury of ad agencies creative directors. Each ad takes readers behind the scenes of the imagery with personal tales of inspiration and the passion, intent, and results behind each project.
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£54.20 -
The Theory Of Psychology And Advertising: Discover The Aspects Of The Psychology Of Advertising
5,000. That is the number of advertisements that the typical client is introduced to every day. You are logical thinking… “How on earth would I have the option to make people notice my promotions?” Advertisers have since a long time back observed that they can utilize cerebrum examination to find what sticks out, has an impression, persuades, and prompts the exhibit of acquisition. That being said, you can use mind exploration to guarantee that your advancement is truly working. Okay, that is extraordinary. Nonetheless, how? To sort out some way to make your promotions truly work, by work I mean to make people buy your thing, keep on examining
This book covers all of the fundamentals of selling with a more significant understanding of the association between our human mental inclinations and making an advertisement that passes on the message you really want them to get. You will find:
-Area 1 – Overview: Psychology Of Advertising
-Area 2 – Advertising and Psychology: Understanding The Link
-Area 3 – What Is The Psychology of Salesmanship?
-Area 4 – Learn The Psychology of Colors
-Area 5 – Advertising Yourself As A Brand
-Segment 6 – Decoding The Subliminal Messages
-Segment 7 – Attracting Your Targeted Customers
-Segment 8 – Your Key To Success Advertising “Truth”Read more
£7.00 -
Universal Principles of Branding: 100 Key Concepts for Defining, Building, and Delivering Brands (6) (Rockport Universal)
Universal Principles of Branding presents 100 concepts, theories, and guidelines that are critical for defining, building, and delivering brands today.
Richly illustrated and easy to navigate, this comprehensive reference pairs clear explanations of each principle with visual examples of it applied in practice. By considering these concepts and examples, you can learn to make more informed, and ultimately better, branding decisions.
Featured principles are as diverse as:
- Authenticity
- Social Responsibility
- World Building
- Gatekeepers
- Rituals and routine
Each principle is presented in a two-page format. The left-hand page contains a succinct definition, a full description of the principle, examples of its use, and guidelines for use. Sidenotes appear to the right of the text, and provide elaborations and references. The right-hand page contains visual examples and related graphics to support a deeper understanding of the principle.
The titles in the Rockport Universal series offer comprehensive and authoritative information and edifying and inspiring visual examples on multidisciplinary subjects for designers, architects, engineers, students, and anyone who is interested in expanding and enriching their design knowledge.
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£21.00£26.60 -
Introduction to Advertising: Understanding and Managing the Advertising Process
This book is an introductory roadmap to the advertising process. Advertising is explored as a creative communication message from a brand, created by advertising agencies and distributed across different media to target the right consumers.
The book provides an understanding of the benefits of advertising, its role in the economy and, even more so, acknowledges that advertisements are not only about selling but also about effectively communicating a message. The creative and conceptual approach towards the communication process is discussed, and insight is presented into the dynamics within the industry and the different stakeholders involved, while recognising how different creative elements in advertisements are consciously selected to make them appealing. Finally, it considers how to analyse and measure an advert’s effectiveness and looks ahead to future ideas and technologies arising in advertising. Effectively combining theory with practical insight, each chapter begins with learning objectives and ends with key learnings. International case studies feature throughout, including insights from British Gas, WPP, Audi and KFC, as well as other examples from smaller organisations and the non-profit sector.
Taking students step by step through the advertising process, it is important reading for undergraduate and postgraduate students studying Advertising, Brand Management, Marketing Communications and Media Planning.
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£28.90 -
Selling Creative: Advertising Men and Women in the Hall of Fame
Americans have long enjoyed a fascination with advertising, a complex love-hate relationship. Ads are often connected with childhood recollections of favorite brands and characters–whether they are annoying, entertaining or persuasive, and the messages often lodge in our memories long after the actual product has disappeared from our consciousness.
“Melts in Your Mouth, Not in Your Hands.” “Does She or Doesn’t She?”
“Just Do It!” “Where’s the Beef?” These taglines are part of American culture, but few of us know the talented individuals who created the business of advertising.
Selling Creative – Advertising Men and Women in the Hall of Fame is about those extraordinary individuals who built brands with their creative ideas and drove the American economy, individuals who were mavericks in their industry. Their original ideas broke through barriers of what was possible in communication.
Bill Bernbach realized the value of smart creative work–if the ad is noticed you don’t have to keep repeating the same message. Bernbach’s agency led what was known as the Creative Revolution. Lee Clow, a native Californian and avid surfer, partnered with Steve Jobs to launch the first personal computer for Apple, “Why 1984 won’t be like 1984.” Cliff Freeman asked, “Where’s the beef?” and questioned overblown promises in America.
Selling Creativeprovides in-depth profiles of the culturally astute men and women who tapped into their generation’s fears and desires. This book tells the story of advertising’s Creative Revolution through the lives of the people who lived and worked in the era.
Selling Creative – Advertising Men and Women in the Hall of Fame tells the stories of the generation that changed advertising; they elected presidents, discovered affluent activists, and found the magic of persuasion in humor, wit and entertainment. These special men and women are part of our common history, and this book presents their stories for the first time in a cohesive, entertaining and accessible format.
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£10.60 -
Advertising Made Funny: Analyze The Stupidity In Business, Marketing, And Advertising
This book is a singing implication of the current status of the advancement business… However, one got done with a wonderful mix of jokes, obscenities, and humor.
In this book, the author has assembled his for the most part foolish and inappropriate blog passages, articles, and cave drawings. You might say it’s 200 pages of put-downs, jokes, disgraceful moves, and muddled words. In that capacity, redirection for the whole family! Hoffman is out to agitate the disruptors – – those grave, imperious spirits who have made advancing and publicizing such a genuine and affected endeavor. This may be the silliest, most indiscreet book about the promotion business you’ve examined. What’s more in some unwholesome way, the most authentic and generally intriguing.Read more
£7.00 -
20th Century Alcohol & Tobacco Ads. 40th Ed.
Vices or virtues: drinking and smoking provided marketers with products to be forged into visual feasts. In this lush compendium of advertisements, we explore how depictions of these commodities spanned from the elegant to the offbeat, revealing how manufacturers prodded their customers throughout the 20th century to imbibe and inhale.
Each era’s alcohol and tobacco trends are exuberantly captured page after page, with brand images woven into American popular culture so effectively that almost anyone could identify such icons as the Marlboro Man or Spuds MacKenzie, figures so familiar they could appear in ads without the product itself. Other advertisers devised clever and subliminal approaches to selling their wares, as the wildly successful Absolut campaign confirmed. Even doctors contributed to a perverse version of propaganda, testifying that smoking could calm your nerves and soothe your throat, while hailing liquor as an elixir capable of bringing social success.
Whether you savor these visual delights, or enjoy inhaling and wallowing in forbidden pleasures, you will certainly be thrilled by this exploration of a decidedly vibrant―and sometimes controversial―chapter of advertising history.
About the series
TASCHEN is 40! Since we started our work as cultural archaeologists in 1980, TASCHEN has become synonymous with accessible publishing, helping bookworms around the world curate their own library of art, anthropology, and aphrodisia at an unbeatable price. Today we celebrate 40 years of incredible books by staying true to our company credo. The 40 series presents new editions of some of the stars of our program―now more compact, friendly in price, and still realized with the same commitment to impeccable production.
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£19.00£23.8020th Century Alcohol & Tobacco Ads. 40th Ed.
£19.00£23.80 -
101 Things I Learned® in Advertising School
Providing unique, accessible lessons on advertising, this title in the bestselling 101 Things I Learned® series is a perfect resource for students, recent graduates, general readers, and even seasoned professionals.
The advertising industry is fast paced and confusing, and so is advertising school. This installment in the 101 Things I Learned® series is for the student lost in a sea of jargon, data, and creative dead-ends. One hundred and one illustrated lessons offer thoughtful, entertaining insights into consumer psychology, media, audience targeting, creativity, and design, illuminating a range of provocative questions: Why is half of advertising bound to fail? Why should a mug in an ad be displayed with its handle to the right? How did the ban on cigarette advertising create more smokers? Why do people fall for propaganda? When doesn’t sex sell?
Written by an experienced advertising executive and instructor, 101 Things I Learned® in Advertising School is sure to appeal to students, to seasoned professionals seeking new ways to craft an ad campaign, and to small-business owners looking to increase awareness of their brand.Read more
£8.50 -
Hey Whipple, Squeeze This: The Classic Guide to Creating Great Advertising
The new edition of the book readers call the bible for advertising
The sixth edition of Hey Whipple, Squeeze This offers a new take on the rapidly evolving industry of creative advertising. Creativity―while critical―is no longer enough to succeed. Updating all the classic creativity training from the first five editions, this updated version now provides the necessary tools to navigate the field’s changing technical and social media landscapes. From learning how to tell brand stories to creating content for Instagram, YouTube, and TikTok, Whipple will help sharpen your writing chops, enhance your creativity, and raise the level of your work whether you’re new to the business or a practicing professional.
In this fully updated edition, you’ll explore:
- How to employ the traditional concepting techniques today’s creatives use, as well as new developments in applied creativity and inquiry-based innovation.
- How to use emerging technologies and the different technical structures of social media platforms to bring brand stories to life.
- How to go 180˚ against common sense for ideas that have the potential of becoming viral.
- How to create the kind of portfolio that will get you a job in the industry.
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£18.20£22.80 -
Dackel SEO Kalendar 2024: 365 Tage des Jahres 2024 von Jan bis Dez, Bonus 3 Monate für 2023, 15 Monate “Dackel SEO”, dickes und stabiles Papier, … Organisieren und Planen,…
Begib dich auf eine Reise durch die Zeit mit unserem exklusiven “”Kalender 2024 + Bonus 3 Monate von 2023″”! Dies wunderschön gestaltete Kalender führt dich nicht nur durch das gesamte Jahr 2024, sondern gewährt dir auch einen Bonusblick auf das letzte Quartal von 2023.Jede Seite dieses Kalenders ist ein Tor zu einem neuen Monat, sorgfältig gestaltet, um sowohl Funktionalität als auch ästhetisches Vergnügen zu bieten. Mit über 30 Seiten wird jeder Monat mit einzigartiger Kunst präsentiert und bietet ausreichend Platz für Notizen und Erinnerungen, was ihn zum perfekten Begleiter für die Planung und Organisation macht.
Einzigartige Merkmale unseres Kalenders:
– Altersgruppe: Ideal für alle Altersgruppen, von Studenten bis zu Profis.
– Perfekt für Urlaub, Regentage, Schneetage, faule Wochenenden, Roadtrips, Übernachtungen und mehr!
– Über 30 Seiten, die 15 Monate abdecken (Oktober 2023 – Dezember 2024) mit unterschiedlichen Designs für jeden Monat.
– Hochwertiges Papier, perfekt zum Schreiben und Notieren wichtiger Termine.
– Einseitige Seiten, um Durchbluten zu vermeiden und die Qualität der Kunstwerke jedes Monats zu erhalten.
– Kompakte und praktische Größe: 8,5 x 8,5 Zoll, ideal für Schreibtische und Wände.Für wen ist dieser Kalender?
Egal, ob du ein akribischer Planer, ein Kunstliebhaber oder jemand bist, der die kleinen Details im Leben genießt, dieser Kalender ist genau für dich gemacht. Er ist ein großartiges Werkzeug für Familien, Profis und Studenten, die eine Mischung aus Stil und Nützlichkeit in ihrer täglichen Planung suchen.
Lass die Zeit nicht ohne den perfekten Organisator verstreichen. Unser “”Kalender 2024 + Bonus 3 Monate von 2023″” ist mehr als nur ein Kalender; es ist eine Feier von Zeit und Künstlerfertigkeit.
Vielen Dank an alle unsere Kunden. Wir freuen uns darauf, dass du die perfekte Mischung aus Kunst und Organisation mit unserem einzigartigen Kalender erlebst!
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£10.10
