Science

  • Cambridge IGCSE Computer Science

    08

    Endorsed by Cambridge Assessment International Education.
    Develop computational thinking and programming skills with complete coverage of the latest syllabus from experienced examiners and teachers.
    – Follows the order of the syllabus exactly, ensuring complete coverage
    – Introduces students to self-learning exercises, helping them learn how to use their knowledge in new scenarios
    Accompanying animation files of the key concepts are available to download for free online. www.hoddereducation.co.uk/cambridgeextras-1

    This book covers the IGCSE (0478), O Level (2210) and US IGCSE entry (0473) syllabuses, which are for first examination 2015. It may also be a useful reference for students taking the new Computer Science AS level course (9608).

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    £2.70
  • Charles Darwin’s on the Origin of Species: Big Ideas for Curious Minds (Arcturus Genius Ideas)

    Every once in a while, an idea comes along that is so radical, so surprising, that it completely transforms the way that we look at the world.

    This beautifully illustrated book brings to life Charles Darwin’s extraordinary notion-evolution by natural selection – for a new generation of inquisitive readers.

    Bright young things will quickly level up their understanding of biology thanks to the way that complex ideas are cleverly unpacked in clear, easy-to-follow language.

    . Explore Darwin’s life story, his voyages of discovery, and the series of revelations that led to his great discovery.
    . Take a tour through the great scientist’s theories as they’re set out in an accessible and entertaining way.
    . Uncover the world in which Darwin lived, how his ideas were received, and how they influenced later thinkers.

    Readers aged 8+ will be drawn in by the lavish illustrations of Juanita Londoño-Gaviria, featured throughout.

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    £10.73
  • Gift from the Sea

    08

    ‘Quietly powerful and a great help. Glorious’ Emma Thompson

    ‘Women need solitude in order to find again the true essence of themselves.’

    Holidaying by the sea, and taking inspiration from the shells she finds on the seashore, Anne Morrow Lindbergh meditates on youth and age, love and marriage, peace, solitude and contentment. First published in 1955 and an instant bestseller, Gift from the Sea’s insights – into aspects of the modern world that threaten to overwhelm us, the complications of technology, the ever multiplying commitments that take us from our families – are as relevant today as they ever were, perhaps even more so.

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    £8.60£9.50

    Gift from the Sea

    £8.60£9.50
  • Scientific Advertising: 21 advertising, headline and copywriting techniques

    08

    Understand and use the concepts of successful advertising

    Whether you are considering a career in advertising or trying to find the best way to market your product, start with Hopkins and then move onto the rest.

    In this powerful book he explains the process to get (and measure) results from your advertising.

    Claude Hopkins wrote ‘Scientific Advertising’ in 1923, but his insight into consumer behaviour still holds. The aim was to explain the rules of advertising and what makes consumers buy, so that advertising returns would become a certainty and not a guess. Learn how to use his techniques to write adverts which sell with certainty.

    Hopkins clearly shows how to write copy, provides methods for testing it and shows how evidence based advertising gets results in a measurable and cost effective way.

    A must read if you are in business, sales or advertising. Hopkins shows what makes us buy and how you can make it happen.

    This edition also includes examples of adverts produced by Claude Hopkins through his career.

    Nobody should be allowed to have anything to do with advertising until he has read this book seven times. It changed the course of my life. David Ogilvy

    Within this book Hopkins shows a variety of tested techniques which he had used through his successful career in advertising, including:

    • How advertising laws are established – What the professionals in advertising already know and how we can use this knowledge to develop better ads.
    • Just salesmanship – What is advertising and how is it best used?
    • Offer service – The best ways to offer service to increase sales.
    • Mail order advertising – What it teaches us and how we can apply it to our own adverts.
    • Headlines -A lot of headlines get a poor response in email marketing, websites and adverts. Learn how to increase your response rate.
    • Psychology – Use Hopkins experience to direct people to buy and use your product.
    • Being specific – Are you being specific enough in your advertising? Hopkins shows that by using specific facts you can increase sales and out perform your competitors.
    • Tell your full story – How telling your story is important and why some advertisers make the mistake of missing out on this.
    • Art in advertising – Should we use bespoke artwork or tried and tested visuals?
    • Things too costly – What strategies are too costly to attempt in advertising.
    • Information – How to give the consumer the best information to help them buy.
    • Strategy – Rules for directing a campaign.
    • Use of samples – How getting samples into peoples hands can increase sales.
    • Getting distribution – Hopkins lays out how to get national distribution by starting small.
    • Test campaigns – How to test different campaigns on the same audience.
    • Leaning on dealers – Ways to get dealers to help your campaign
    • Individuality – Set yourself apart from competitors and what your tone should be.
    • Negative advertising – Will it help your sales?
    • Letter writing – Hopkins shows how to write a sales letter.
    • A name that helps – How does a product name impact sales?
    • Good business – See how good business impacts on consumer behaviour.

    Excerpts from the book

    The only purpose of advertising is to make sales. It is profitable or unprofitable according to its actual sales.

    I never ask people to buy. The ads all offer service, perhaps a free sample. They sound altruistic. But they get a reading and action. No selfish appeal can do that.

    I set down these findings solely for the purpose of aiding others to start far up the heights I scaled.

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    £3.70
  • Terry Pratchett: A Life With Footnotes: The Official Biography

    08

    WINNER OF THE 2023 LOCUS AWARD FOR NON-FICTION
    WINNER OF THE BRITISH SCIENCE FICTION ASSOCIATION AWARD FOR BEST NON-FICTION
    FINALIST FOR THE HUGO AWARD FOR BEST RELATED WORK
    SHORTLISTED FOR THE BRITISH FANTASY AWARD FOR BEST NON-FICTION

    ‘Always readable, illuminating and honest. It made me miss the real Terry.’ – Neil Gaiman

    ‘Sometimes joyfully, sometimes painfully, intimate . . . it is wonderful to have this closeup picture of the writer’s working life.’ – Frank Cottrell-Boyce, Observer

    ——–

    At the time of his death in 2015, award-winning and bestselling author Sir Terry Pratchett was working on his finest story yet – his own.

    The creator of the phenomenally bestselling Discworld series, Terry Pratchett was known and loved around the world for his hugely popular books, his smart satirical humour and the humanity of his campaign work. But that’s only part of the picture.

    Before his untimely death, Terry was writing a memoir: the story of a boy who aged six was told by his teacher that he would never amount to anything and spent the rest of his life proving him wrong. For Terry lived a life full of astonishing achievements: becoming one of the UK’s bestselling and most beloved writers, winning the prestigious Carnegie Medal and being awarded a knighthood.

    Now, the book Terry sadly couldn’t finish has been written by Rob Wilkins, his former assistant, friend and now head of the Pratchett literary estate. Drawing on his own extensive memories, along with those of the author’s family, friends and colleagues, Rob unveils the full picture of Terry’s life – from childhood to his astonishing writing career, and how he met and coped with what he called the ‘Embuggerance’ of Alzheimer’s disease.

    A deeply moving and personal portrait of the extraordinary life of Sir Terry Pratchett, written with unparalleled insight and filled with funny anecdotes, this is the only official biography of one of our finest authors.

    ——–

    ‘Spins magic from mundanity in precisely the way Pratchett himself did.’ – Telegraph

    ‘As frank, funny and unsentimental as anything its subject might have produced himself.’ – Mail on Sunday

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    £9.00£10.40

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