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Most Popular
Brought to you by Penguin.
‘If you were gonna rob a bank, and you saw the vault door there, left open, what would you do? Would you wait around?’
Ever since he was a kid, kicking broken footballs on the streets of East London in the shadow of Canary Wharf’s skyscrapers, Gary wanted something better. Something a whole lot bigger.
Then he won a competition run by a bank: ‘The Trading Game’. The prize: a golden ticket to a new life, as the youngest trader in the whole city. A place where you could make more money than you’d ever imagined. Where your colleagues are dysfunctional maths geniuses, overfed public schoolboys and borderline psychopaths, yet they start to feel like family. Where soon you’re the bank’s most profitable trader, dealing in nearly a trillion dollars. A day. Where you dream of numbers in your sleep – and then stop sleeping at all.
But what happens when winning starts to feel like losing? When the easiest way to make money is to bet on millions becoming poorer and poorer – and, as the economy starts slipping off a precipice, your own sanity starts slipping with it? You want to stop, but you can’t. Because nobody ever leaves.
Would you stick, or quit? Even if it meant risking everything?
This is an outrageous, unvarnished, white-knuckle journey to the dark heart of an intoxicating world – from someone who survived the game and then blew it all wide open.
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AAT Management Accounting Costing: Question Bank
The Question Bank provides all the knowledge required for the Management Accounting: Costing unit. Question Banks allow students to test knowledge by putting theory into practice and refine exam technique. Features include: assessment standard practice questions and answers, guidance of revision technique, hints and tips. Our materials and online equivalents will help ensure you are ready for your assessments and prepared for your career in accounting.Read more
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The Mind Gym: Wake Up Your Mind
In much of our lives, our mind operates on autopilot. Rather like the tourist who repeats the same words louder each time the local doesn’t understand, we often tend to think and behave in set ways, even if it doesn’t get us what we want.
However, once we can spot our mental habits, we can change them. And, as result, we are more likely to: make the right things happen; come up with original ideas; achieve more in less time; gain energy and have less negative stress; win people round to our point of view.
Over 100,000 people have taken part in and recommended The Mind Gym’s workouts. Now, for the first time, hundreds of these practical tips and techniques based on applied psychology are packed into this book and, with your free personal membership number, at The Mind Gym Online.
It’s not too late to change your mind …
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Watertight Marketing: Delivering Long-Term Sales Results
Are you wasting your money on marketing? Most businesses are. They’ve got serious profit leaks. So when they run their marketing Taps, revenue simply pours out of a leaky Bucket. Watertight Marketing is no ordinary marketing book. There’s no jargon. And it’s not about the latest over-hyped tactic. This is a book that tackles business fundamentals. It’s the book on marketing that makes all the others make sense. Following the process laid out in this book puts you in control of your business growth. You’ll be able to step off the roller coaster of yo-yo sales results and get your business on a sustainable upward curve. Bryony Thomas has a refreshing style that means the ideas click and stick. She has distilled her wealth of experience into clear action points that you’ll want to tackle today.Read more
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Scientific Advertising
“Scientific Advertising” by Claude C. Hopkins is a timeless masterpiece that unveils the secrets of successful advertising. With a captivating blend of practicality and insightful wisdom, Hopkins revolutionizes the way businesses approach their marketing strategies. Drawing from his extensive experience, he emphasizes the importance of tracking and measuring results, debunking myths and replacing guesswork with scientific principles. This groundbreaking book provides a comprehensive guide on how to craft persuasive messages, create compelling headlines, and understand the psychology of consumers, making it an essential read for anyone seeking to maximize the effectiveness of their advertising campaigns.Read more
£0.40Scientific Advertising
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AQA Accounting AS 2nd Edition
Reflecting the changes to the AQA AS Accounting specification, this revised second edition includes updated assessment practice questions and IAS terminology throughout to help your students prepare accurately for the exam. Learning Objectives, clearly referenced to the related statements in the AQA specification, let students know exactly what they’ll need to learn and understand in that topic. Worked Examples show layouts and step-by-step guides for accounting procedures. Study tips provide essential advice on common errors and exam preparation. Summary questions promote independent learning and develop students’ exam techniques.Read more
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How to Write a Marketing Plan (Creating Success, 23)
How to Write a Marketing Plan provides a step-by-step guide to creating a successful marketing plan: from carrying out a marketing audit, setting objectives and devising budgets to writing, presenting and implementing the plan. With brand new content on producing mini-plans and seizing new opportunities quickly, it also contains the most current information on email marketing, web usage, mobile commerce and social media. Including helpful chapter summaries and a detailed sample marketing plan, How to Write a Marketing Plan is essential reading for anyone who wants to boost their product or business.
The creating success series of books…
With over one million copies sold, the hugely popular Creating Success series covers a wide variety of topics and is written by an expert team of internationally best-selling authors and business experts. This indispensable business skills collection is packed with new features, practical content and inspiring guidance for readers across all stages of their careers.
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The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers (Sales Blueprints Book 4)
The ultimate guide for Sales Development Representatives, also known as SDRs. In this book you will learn the most advanced prospecting sales skills from recognized leaders in the sales profession. Covering everything from determining the right fit to going deeper and understanding what a customer’s real pain is, The SaaS Sales Method for Sales Development Representatives: How to Prospect for Customers helps sales leaders, sales managers, and individual salespeople understand what it takes to succeed and provides step by step instructions.Read more
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The SaaS Sales Method Fundamentals: How to Have Customer Conversations (Sales Blueprints Book 3)
The SaaS Sales Method Fundamentals: How to Have Customer Conversations distills how the entire organization communicates with customers down to a simple set of interactions. These interactions happen across multiple channels, from email to phone to in person meetings. What is different about how Blueprints approaches communication is that it emphasizes Impact – understanding how everything in the customer relationship affects the customer’s business results. Sales professionals, whether Sales Development Representatives, Account Executives, Customer Success Managers, or Account Managers, will benefit from the important impact-oriented communications frameworks in this book.Read more
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Niche Navigator: How To Find A Profitable Niche In 1 Hour, Even If You’ve Struggled To Make Money Online For Years (The Internet Marketing Starter Pack Book 2)
Stop spinning your wheels and start moving with purpose. The Niche Navigator helps you discover your perfect money-making niche – in under an hour! This breakthrough book is your ticket to escaping the 9-to-5 grind, supercharging your income, and becoming your own boss.
Through the Niche Navigator, you will:
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Uncover Your Perfect Niche: Find your ideal, high-profit potential niche in less than 60 minutes, even if you’ve struggled for years or have no passions to start with.
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Turn Inexperience Into an Asset: Learn why being an “industry expert” isn’t a requirement for dominating your niche or building successful niche sites. Transform your perceived ‘inexperience’ into a lucrative asset!
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Maximize Profit Potential: Implement our proven formula to assess profit potential and ensure your first niche site is a jackpot hit.
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Navigate the Big 5 Niches: Explore the ‘Big 5’ niches with massive profit potential, and launch your business on the money-making expressway.
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Leverage the Power of Compounding: Learn how the right niche can fuel your momentum and propel your progress forward, setting you up for a windfall of wealth.
Written by seasoned digital marketer, Miles Beckler, this practical guide has already helped thousands of entrepreneurs like you choose their ideal niche and kickstart their niche sites.
This isn’t just another eBook; it’s a powerful tool designed to cut through the noise, leading you straight to your perfect niche in record time.
The Niche Navigator is your exciting new roadmap to success. Unleash the entrepreneur within, make more money, and enjoy the freedom of being your own boss. No more guesswork, no more frustration – just a clear path to success. Your entrepreneurial dreams deserve to be realized, so don’t wait another minute.
Start your journey to a rewarding and profitable journey in the right niche today!
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Crush Your Competitors with Local SEO: Top Secrets Guide for Local Business: Take Your Business to the Next Level with These Secrets & Strategies
Looking to grow your local business to the next level and leave your competitors in the dust?
This comprehensive ebook reveals insider tactics and proven strategies for dominating local search and outpacing your competition. From optimizing your website for local search terms to leveraging Google My Business and online directories, this guide covers all the essential elements of local SEO.But this isn’t just another run-of-the-mill SEO guide. It goes beyond the basics to share little-known tips and tricks that can give you a serious competitive edge. Discover the power of hyperlocal content, learn how to generate more online reviews, and explore advanced tactics for targeting local customers through paid advertising.
The ebook is written in a clear, easy-to-follow format that’s perfect for small business owners and marketers who are new to local SEO. But even experienced SEO professionals will find plenty of valuable insights and strategies to take their local search game to the next level.
Throughout the ebook, you’ll find practical advice, real-world examples, and step-by-step instructions for implementing each strategy. Whether you’re a local retailer, restaurant owner, or service provider, this ebook will help you improve your online visibility, attract more customers, and grow your business.
If you’re ready to crush your competitors with local SEO, download our ebook today and start your journey towards local search domination. Act now before your competitors crush your businessRead more
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Advertising and Promotion: An Integrated Marketing Communications Perspective
Belch/Belch 9th edition continues its Advertising focus with an emphasis on IMC. It includes very comprehensive coverage of Agency issues and creative work and how it is related to the IMC mix. The authors understand that marketers must look beyond traditional media in order to achieve success. In order to best communicate with consumers, advertisers must utilize a myriad of tools (advertising, public relations, direct marketing, interactive/Internet marketing, sales promotion, and personal selling); Belch/Belch is the first book to reflect the shift from the conventional methods of advertising to the more widely recognized approach of implementing an integrated marketing communications strategy. The text underscores the importance of recognizing that a firm must use all promotional tools available to convey a unified message to the consumer. The integrated marketing communications perspective (the theme of the text) catapults the reader into the business practices of the 21st century.Read more
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Charlie Munger Wisdom: Wealth Almanack: Tao of the Intelligent Investor, A Biography of Poor Charlie’s Talks, Quotes, Success and Mental Models for Modern Investing & Life Lessons
“Unlock the Secrets of Success with Charlie Munger’s Wisdom: A Must-Read for Modern Investors!”
Embark on a journey through the life and insights of Charlie Munger, a titan of the investment world. This book is not just a biography; it’s a guide to the mental models that have shaped Munger’s successful career. If you’ve ever wondered how to think, decide, and grow like a legendary investor, this is your chance to learn from the best.
“Charlie Munger’s approach to investment is a blend of psychology, economics, and strategy.” – Journal of Financial Economics, 2018
“Munger’s principles of ‘elementary, worldly wisdom’ are more relevant today than ever.” – American Business Review, 2019
“Adopting Munger’s mental models can significantly impact decision-making processes in investing.” – Journal of Behavioral Finance, 2020???? Inside, ???? Discover:
- Munger’s Life Journey: From humble beginnings to becoming Warren Buffett’s right-hand man.
- Core Mental Models: Tools for smarter thinking and decision-making.
- Investment Strategies: Proven methods for long-term success in the financial market.
- Psychological Insights: Understanding biases and behavior in investing.
- Blueprint for Growth: Applying Munger’s wisdom to your personal and professional life.
“But I’m new to investing…” This book breaks down complex concepts into accessible insights, making it perfect for beginners and seasoned investors alike. Munger’s timeless wisdom is presented in a way that anyone can understand and apply.
Why This Book? Why Now? In today’s fast-paced and volatile financial world, Munger’s strategies offer a beacon of clarity and stability. Learn to invest not just with your money, but with your mind.
Think of the Money Spent on Short-Lived Trends. For less than the cost of a few transient pleasures, this book offers enduring wisdom and the potential for real financial growth. Isn’t your future worth more than a fleeting distraction?
Ready to Transform Your Investing Approach?
Don’t wait for success to come to you.
Click ‘Add to Cart’ now and take the first step towards mastering the art of investing with Charlie Munger’s timeless wisdom.
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PURPOSEFUL EDUCATION: My Bet Against Poverty
Have you ever wondered how a village boy with limited resources could rise to become a Group COO & CFO of three seaports with over a billion dollars of assets?
Born to farmers in the village of Saruja, Ebrima Sawaneh enrolled himself in school at the age of eight when he felt lonely at home. At some point, his family could not afford to pay for his education, which led to him dropping out of school twice – secondary school and university.
With the support of his father’s cousins, he returned and completed senior school with one of the best results in the Gambia. He met kind men and women who helped him get a job and mentored him. He became a chartered accountant, completed an MBA in Finance, and attended multiple executive courses. His quest for knowledge transformed him, taking him to nations and across continents, from Lagos to Dubai via Libreville.
Purposeful Education is an inspirational story of a village boy’s bet against poverty through education. With commitment, consistency, and a support network, the small village boy flourished from managing a donkey cart operation to becoming a Group COO & CFO of three seaports with over a billion dollars of assets. This beautifully written memoir about Ebrima’s education inspired us to believe in the power of purposeful education.
In this book, you will learn:
- Transformative power of education.
- Resilience and Determination pays off.
- The Impact of Mentors can open doors.
- Overcoming Poverty through education and hard work.
- Commitment and Consistency in pursuing dreams.
Discover the journey of Ebrima Sawaneh in Purposeful Education, a memoir that will leave you inspired and motivated. It’s a story that showcases the incredible potential of education, the rewards of unwavering determination, and the doors that mentors can open. If you believe in the power of purposeful education and are ready to be motivated to pursue your dreams with commitment and consistency, this book is a must-read so get a copy now!
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The Pocket Guide to High Ticket Selling: A 12-Phase Sales Script You Can Use to Sell Millions Over the Phone
“After closing millions and millions of dollars on the phone myself, and training big sales teams, I can honestly say this guide and all of Dan’s knowledge is no BS. This booklet is to the point and gives people an in-depth understanding of the psychology behind selling and how to master persuasion. This handbook will get you up to speed in no time and make you a master, just like Dan himself. I highly recommend this to anyone trying to master sales, build a sales team, or close higher ticket sales. This is a MUST-read.”
– Rudy Mawer, MawerCapital.comDan Henry is a Wall Street Journal bestselling author of Digital Millionaire Secrets, professional speaker, founder of multiple million-dollar companies including GetClients.com, the CRO and Co-Founder of CloseDeals.com, and one of the most influential entrepreneurs in the world. Dan has been featured in Forbes, Entrepreneur Magazine, Business Insider, and more. Dan started his first company to pay his way through college. His first efforts, while only mildly successful, inspired him to drop out of college and pursue entrepreneurship full time. Since then, Dan has generated over $30M in revenue in his business, which he attributes in part to the Big Money Script found in this book. Dan has even closed over $1 million from stage in a single day using many of the strategies he freely shares on YouTube.
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The Cold Email Manifesto: How to fill your sales pipeline, convert like crazy and level up your business in 90 days or less
Change your life and take your sales team to the next level by implementing Silicon Valley’s multi-billion dollar secret weapon.
Cold Email is a superpower. It allows you to:
* Pitch companies that do not know you in order to get what you want
* Clone your most profitable client
* Add predictability to your sales pipeline
* And more
Cold Email Manifesto distills the insights we’ve found teaching over 100,000 people across the globe and works for any B2B company.
Most organizations struggle to grow. The most common issues that sales teams cite are 1) not enough leads and 2) conversion rate is too low. Cold Email Manifesto fixes both of these by giving you access to a predictable system for finding leads, messaging them, selling to them and growing your sales team.
Hop in and let’s transform your business in the next 90 days!
“Alex is the real deal, I’ve watched him write emails and get responses from Fortune 500 CEOs same day”
-Dennis Yu, Blitzmetrics
“Alex, just wanted to say thank you! Last month we had our best sales month ever. We did 10.5k in sales and this month I’m at 16k already and will probably hit around 20-25k this month”
-Matthew Fabrico, Agency Owner
“Alex, just want to thank you for the success you’ve already brought to my speaking business after learning your secrets about email outreach and marketing. From just our first hour [implementing your concepts] I’ve already generated 50k in business… ONE HOUR!! You’re definitely a game changer!”
-Magie Cook, CEO Magie’s Salsa (Acquired by Campbells)
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A-Z of Product Research : Find Winning Products in Hot Niche Markets to Sell on Amazon and Beyond, Amazon FBA Ecommerce Book for Startup Success, Financial Freedom, Business…
INTERNATIONAL BEST SELLER OF “AMAZON FBA MASTERY”
A-Z OF AMAZON PRODUCT RESEARCH
Prepare to immerse yourself in the dynamic realm of Amazon FBA and product research with this comprehensive guide. Whether you’re a newcomer venturing into Amazon selling or a seasoned seller seeking innovative strategies, this book is your ultimate resource.
Understanding Amazon Selling:
Before delving into product research, grasp the fundamentals. Explore diverse Amazon business models, navigate product restrictions, and identify categories to avoid. This knowledge lays the foundation for your journey toward becoming a successful Amazon seller.
Mastering Product Research:
Uncover the intricacies of product research using both manual and automated techniques. Harness social media platforms like TikTok, Pinterest, Instagram, Facebook, Twitter, Reddit, and Quora to find unique product opportunities.
Learn to leverage ChatGPT:
ChatGPT as a powerful research tool. Explore consumable products to reduce advertising costs and encourage customer loyalty, and delve into private labeling for effective branding.
Leveraging Data:
Dive into the world of product research tools and automated methodologies, sourcing invaluable data to guide your product selection and product validation in the competitive Amazon marketplace.
Pricing for Success:
Understand how to determine the optimal price point to maximize profits.
Protecting Intellectual Property:
Learn strategies to safeguard your unique concepts and designs.
Product Sourcing Mastery:
Discover the ins and outs of sourcing, from finding reliable suppliers to negotiating pricing effectively, with templates and guidance for streamlined interactions.
Unlock your Amazon success with strategic product research! In previous years, after dedicating 4 months to rigorous analysis, I launched my first Amazon product. Countless hours were invested in identifying the most profitable product with private label potential to expandable into a lucrative, sustainable brand. In this book, I’ll share the secrets that fast-track success.
Whether you’re beginning your Amazon journey or growing your business, this guide serves as your roadmap to achieving success in online commerce.
Start your journey today, unlocking the limitless potential of Amazon FBA, and initiate your path to success!
Scroll up, click on “Buy Now”, and Get Your Copy Today!
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Google AdWords For Dummies, 3rd Edition
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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The Penguin History of Economics
The definitive guide to the history of economic thought, fully revised twenty years after first publication
Roger Backhouse’s definitive guide takes the story of economic thinking from the ancient world to the present day, with a brand-new chapter on the twenty-first century and updates throughout to reflect the latest scholarship.
Covering topics including globalisation, inequality, financial crises and the environment, Backhouse brings his breadth of expertise and a contemporary lens to this original and insightful exploration of economics, revealing how we got to where we are today.
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Business Adventures: Twelve Classic Tales from the World of Wall Street: The New York Times bestseller Bill Gates calls ‘the best business book I’ve ever read’
‘The best business book I’ve ever read.’ Bill Gates, Wall Street Journal
‘The Michael Lewis of his day.’ New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
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You’re the Business: How to Build a Successful Career When You Strike Out Alone
Are you your own boss? No idea where to turn for help? This is the guide for you.
The 9-5 isn’t the only way to make a living. More and more of us are becoming freelancers, side-hustlers or creative entrepreneurs, drawn to flexible working, a better work-life balance and a greater sense of self-worth – all on our own terms. But once you’ve decided to strike out on your own, the reality dawns on you: where can you turn for help? How do you deal with a knotty client problem alone? What does “payments on account” even mean?
These uncertainties left Anna Codrea-Rado feeling overwhelmed and alone when she first started out. But now, having documented the hard-won lessons and mistakes made along the way in her popular newsletter LANCE, she knows what makes up a successful freelance career. Based on these personal experiences, her candid advice has already helped thousands of people – florists, accountants and journalists alike – develop the skills, knowledge and confidence needed to thrive. And now you can too.
From finding clients and setting rates, to saving for taxes and dealing with insecurities, You’re the Business will help you build a long-lasting career you love. Packed with everyday examples and transformative insights, this book will remind you that although you’re now going it alone, you don’t have to be alone.
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Making Decisions: The new brilliant smart-thinking book to change how you think about leadership, judgement and decision making from former England cricket selector Ed Smith
Winning takes many forms. For fans of Matthew Syed, this is a great sports book about leadership, judgement and decision-making – rooted in the theory that helped Ed Smith lead England cricket to sustained success. And to help us all win more.
‘An absolutely fascinating book’ THE GAME, The Times football pod
- How do you spot the opportunities that others miss?
- How do you turn a team’s performance around?
- How do you make good decisions amid a tidal wave of information? And how can you improve?
As chief selector for the England cricket team, Ed Smith pioneered new methods for building successful teams and watched his decisions tested in real time on the pitch. During his three-year tenure, England averaged 7 wins in every 10 completed matches, better than they have performed before or since.
Making Decisions reveals Smith’s unique approach to finding success in a fast-changing and increasingly data-reliant world. The best decisions, Smith argues, rely on a combination of differing kinds of intelligence: from algorithms to intuition. This is a truth that the most successful people know: data cannot account for everything, it must be harnessed with human insight. Whatever the power of data, humans aren’t finished yet.
Sharing for the first time the tools he introduced as England selector, Smith’s book captures the immediacy of life at the sharp end, while also exploring frameworks from the top levels of sports, business and the arts. Decision-making is revealed as a creative enterprise, not a reductive system.
Making Decisions offers an invaluable guide for those who want a better framework for developing, explaining and implementing new ideas.
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Linked Outbound: How to Build Sales Pipeline using Sales Navigator, Prospecting & Outreach
This book was written for Sales Teams, Sales Leaders, and Entrepreneurs with responsibility for sales in their business. If you or your company has invested in LinkedIn Sales Navigator, then this book is a ‘must-read’. As a follow-up to ‘Linked Inbound’, this book was written to help you use LinkedIn as a digital selling tool.It will help you prospect effectively, to be able to find, reach and start conversations with decision-makers in your exact target market. If you are in a sales role, then filling sales pipeline is a priority. If you own a business, then filling sales pipeline is a priority. In this book Sam gives practical, insightful advice on how to do effective outreach using Sales Navigator.
What you will learn in this book:
- The most effective and easy content themes for salespeople
- The different features of Sales Navigator and how to apply them in your daily prospecting
- Prospecting campaigns, the different ways to approach your outbound activity on LinkedIn
- How to build your pipeline and generate leads on LinkedIn
- How to use Account Mapping and the Relationship Explorer for Enterprise Selling
- How to identify, search for and target your ideal clients
- How to increase acceptance rates from decision makers
- How to maximise opportunities from LinkedIn and Sales Navigator
- How to cut through the noise of the busy inboxes of the people you want to meet
- All the ways to grow your following
- How to build your personal brand as a salesperson or business owner
- All the ways you can leverage engagement and commenting to drive up your visibility
- Why Sales Navigator is a solid investment for you and your sales team
- All the mistakes that you and your sales team are making when it comes to prospecting
- The daily, weekly and monthly habits that will make you successful on LinkedIn
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The Great Mental Models Volume 3: Systems and Mathematics
The much anticipated third installment in the Wall Street Journal Bestselling series ‘The Great Mental Models’. The secret to better decision-making is learning things that won’t change. Mastering a small number of versatile concepts with broad applicability enables you to rapidly grasp new areas, identify patterns, and understand how the world works. Don’t waste your time on knowledge with an expiry date – focus on the fundamentals. In part one, you’ll learn mental models from systems, helping you see unexpected connections and avoid costly mistakes. You’ll discover how these concepts govern the behaviors and interactions in your life. In part two, you’ll learn mental models from mathematics that reveal logical patterns in the world. This isn’t your high school math class. Mastering The Great Mental Models helps you thrive in an uncertain world. The right cognitive tools prepare you for any type of challenge. From parenting to healthy eating, relationships to personal productivity, and from learning to product design, this book will give you new lenses for understanding life.Read more
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Posts to Profits: The social media marketing blueprint for building a profitable six-figure online business
*** No. 1 Amazon Best Seller ***
How to make ONE post a day and get leads every single week…
…without spending a penny on ads, sending cold DMs, following soul-sucking trends, or spending hours on social media… and even if you have less than 1,000 followers.
Post$ to Profit$ is the step-by-step marketing blueprint for online coaches, course creators, and solopreneurs who want to create content that puts cash in the bank.
Digital marketer Simon Mitchell shows you his counterintuitive method that flies in the face of modern marketing. Discover how to use decades-old direct marketing principles to get consistent leads and sales from social media…
…even if you feel the algorithms hate you.
If you feel like you’re getting zero rewards for your time and effort, Posts to Profits is the counterintuitive system you need.
Post$ to Profit$ is helping entrepreneurs build six-and-seven-figure businesses. It’s time you learned their secrets…
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Course Creation Simplified: The 6-Phase System To Profitable Online Courses
Learn How To Build World-Class Online Courses – From Jimmy Naraine, Mindvalley Author and Udemy Partner who has taught over 400,000 people through his online coursesIf you want to create an online course, but fear or complexity is holding you back, this book was written for you.
“Course Creation Simplified” offers a comprehensive yet straightforward, step-by-step process for building world-class online courses on any budget. It will give you all the crucial ingredients and the courage to publish your course.
You already have an expert “in you,” and this book will help you unleash it. Stop missing out on the tremendous opportunities an online course presence can give you.
In this book, you will learn:
- everything you need to know to create a top-quality digital product,
- scale your impact,
- strengthen your brand,
- and generate passive income while helping people from around the world.
Start Creating Your Profitable Online Course Today.
Based on the proven 6-Phase System developed by Udemy Partner Jimmy Naraine.“Jimmy is a true teaching savant”
James W. Skotchdopole, Oscar-winning ProducerRead more
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YouTube SEO and Algorithm Hacks :: Getting Your Videos on Top
Unlock the secrets to skyrocketing your YouTube videos to the pinnacle of success with ‘YouTube SEO and Algorithm Hacks: Getting Your Videos on Top’. Delve into the art and science of dominating search results and capturing the algorithm’s attention. From crafting captivating thumbnails and titles to deciphering the intricacies of audience retention, this e-book is your comprehensive guide to mastering the YouTube ecosystem. With actionable insights and real-world strategies, this resource is a must-have for content creators seeking to not only captivate audiences but also conquer the algorithm. Whether you’re a seasoned creator or just starting out, this e-book equips you with the tools to rise above the competition and make your mark on the world’s largest video-sharing platform.Read more
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Hyperfocus: How to Work Less to Achieve More
Hyperfocus by Chris Bailey is a practical guide to managing your attention – the most powerful resource you have to become more creative, get stuff done, and live a more meaningful life.
‘The most productive man you’d ever hope to meet’ – TED
In Hyperfocus, you will learn:
– How working fewer hours can increase our productivity
– How we get more done by making our work harder, not easier
– How we do our best creative work when we’re the most tiredOur attention has never been as overwhelmed as it is today and we’ve never been so busy while accomplishing so little.
In Hyperfocus, Chris Bailey provides profound insights into how we can best manage our attention. He reveals how the brain switches between two mental modes – hyperfocus, our deep concentration mode, and scatterfocus, our creative, reflective mode – and how the surest path to being our most creative and efficient selves at work is to combine them both.
‘The best productivity plans call for strategy, not just hacks or tactics – When you read this book, get ready to do your most important work!’ – Chris Guillebeau, author of Side Hustle.
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I Will Teach You To Be Rich: No guilt, no excuses – just a 6-week programme that works – now a major Netflix series
THE INTERNATIONAL BESTSELLER WITH OVER 1 MILLION COPIES IN PRINT
As seen on the new NETFLIX series! The groundbreaking NEW YORK TIMES and WALL STREET JOURNAL BESTSELLER that taught a generation how to earn more, save more and live a rich life – now in a revised 2nd edition!
If you think financial health is beyond your reach, think again. I Will Teach You To Be Rich is the modern money classic that has revolutionised the lives of countless people all over the world, teaching them how to effectively manage their finances, demolish their debt, save better and get the most out of their bank accounts, credit cards and investments.
Now, Ramit Sethi, who has been described by Forbes as a ‘wealth wizard’ and by Fortune as ‘the new finance guru’, is back with a completely revised second edition of I Will Teach You To Be Rich, updating it with new tools and insights on money and psychology, along with fantastic stories of how previous readers have used the book to enrich their lives. From crushing your debt and student loans to talking your way out of late fees, to dead simple investment strategies and negotiating that big raise at work, this is the no-guilt, no-excuses, no-BS 6-week programme that will help you get your finances where you want them to be.
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Financial Accounting for Decision Makers
Were you looking for the book with access to MyAccountingLab? This product is the book alone, and does NOT come with access to MyAccountingLab. Buy Financial Accounting for Decision Makers 7e (ISBN 9780273785767) if you need access to the MyAccountingLab as well, and save money on this brilliant resource.
Financial Accounting for Decision Makers provides a comprehensive and accessible introduction to the subject focusing on the ways in which financial statements and information can be used to improve the quality of decision making.
By introducing topics gradually and explaining technical terminology in a clear, friendly style, the authors cater both for accounting students, and for those studying entry-level accounting within another field.
The practical emphasis throughout the book ensures that the material is always relevant, whilst the accompanying MyAccountingLab provides an even greater level of support for learners and instructors.
Key features:
- Interactive ‘open-learning’ style, ideal for self-study, encourages you to check your progress continually.
- Fully integrated coverage of International Financial Reporting Standards (IFRS).
- Numerous activities and exercises enable you to constantly test your understanding and reinforce learning.
- Updated chapter on corporate governance outlines the issues and potential problems inherent to the separation of ownership of a company from day-to-day control.
- Colourful and relevant examples from the real world, including company reports and survey data, demonstrate the practical application and value of concepts and techniques learnt.
- Key terms, glossary and bulleted summaries providing excellent revision aids.
Need extra support?
This product is the book alone, and does NOT come with access to MyAccountingLab.This title can be supported by MyAccountingLab, an online homework and tutorial system which can be used by students for self-directed study or fully integrated into an instructor’s course.
You can benefit from MyAccountingLab at a reduced price by purchasing a pack containing a copy of the book and an access card for MyAccountingLab: Buy Financial Accounting for Decision Makers 7e (ISBN 780273785767) Alternatively, buy access to MyAccountingLab and the eText – an online version of the book – online at www.MyAccountingLab.com.
For educator access, contact your Pearson Account Manager. To find out who your account manager is, visit www.pearsoned.co.uk/replocator
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Business Accounting Vol 2
Business Accounting is the world’s bestselling textbook on bookkeeping and accounting. This volume builds on the clear and straight forward introduction of volume 1 to provide students with coverage of more advance aspects of financial accounting. Each topic is back up by a wealth of worked examples, as well as a rich pool of self assessment material, so that students can monitor their own progress and understanding.
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Frank Wood’s Business Accounting Volume 1
Business Accounting Volume 1 is the worlds best-selling textbook on bookkeeping and accounting. Now in its eleventh edition, it has become the standard introductory text for accounting students and professionals alike.
Business Accounting Volume 1 is used on a wide variety of courses in accounting and business, both at secondary and tertiary level and for those studying for professional qualifications.
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The SaaS Sales Method: Sales As a Science (Sales Blueprints Book 1)
In a modern recurring revenue business it is impossible to scale without treating sales as a science. In this first book of the Sales Blueprints series, Jacco Van Der Kooij and Fernando Pizarro break down the science of sales into its basic elements. Unlike any book before it, The SaaS Sales Method exposes the math the underpins each stage in revenue production, from marketing, to sales, to customer success, and infers how revenue leaders should structure their processes, organizations, and training in each. By linking all three functions, The SaaS Sales Method provides a framework for the modern revenue leader to understand and improve their entire system, shifting from what the authors call a superstar culture to a science culture in the process. While subsequent books in the series go into depth on the specifics of each revenue function and the skills needed to succeed in each, The SaaS Sales Method is the glue that holds the entire approach together.Read more
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Blueprints for a SaaS Sales Organization: How to Design, Build and Scale a Customer-Centric Sales Organization (Sales Blueprints Book 2)
An updated version of the must-have book for SaaS sales teams, which The SaaS Sales Method defines to include Marketing, Sales, and Customer Success. Because of their very nature, SaaS companies live and die on revenue growth. And once the service is ready there is a very small window in which to scale. Missing that window is the difference between massive success and mediocrity. With such high stakes, it is crucial to get a sales team and process in place that will scale. Yet most early stage companies build their sales teams by the seat of their pants. This book distills the authors’ years of building high performance SaaS teams into a set of highly detailed instructions that will allow sales leaders to design, implement and execute all around sales plans. Blueprints for a SaaS Sales Organization provides detailed guidance for SaaS sales leaders on how to build an sales organization that works together across the entire customer relationship. It builds on the concepts in The SaaS Sales Method and provides detailed information on how to structure teams so that they apply fundamental sales skills during Moments That Matter.Read more
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The SaaS Sales Method for Account Executives : How to Win Customers (Sales Blueprints Book 5)
Sales account executives today face challenges from all directions. Customers want to do their own research. Sales cycles are shorter. Contract sizes are smaller. And few companies have the time or resources to invest in ongoing sales training. This set of Blueprints provides a detailed and structured approach to succeeding as a sales account executive. With advice for both individual salespeople as well as for sales team leaders, The SaaS Sales Method for Account Executives: How to Win Customers builds on The SaaS Sales Method by focusing on the fundamental sales skills needed to help customers commit, as opposed to just closing them.Read more
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The Advertised Mind: Groundbreaking Insights into How Our Brains Respond to Advertising
Advertising research organizations have been trying for years to measure the effectiveness of advertising.
Recent research by Erik du Plessis and his colleagues at Adtrack South Africa, and subsequently at Millward Brown, has helped to show that the strongest factor predicting success is not the scheduling rate, but how much an advertisement is liked.
Erik du Plessis draws on information about the working of the human brain from psychologists, neurologists and artificial intelligence specialists to suggest why ‘ad-liking’ is such an important factor in establishing a firm memory of an advertisement and predisposing consumers to buy. He explores what ‘ad-liking’ really means, and suggests how use of this paradigm could lead to a new phase in the ongoing effort to obtain maximum return from advertising spend.
Millward Brown were also behind the research for the BRANDchild initiative.
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Go Pro – 7 Steps to Becoming a Network Marketing Professional (Book)
Over twenty years ago at a company convention, Eric Worre had an aha moment that changed his life forever. At that event he made the decision to Go Pro and become a Network Marketing expert. Since that time, he has focused on developing the skills to do just that. In doing so, Eric has touched and been touched by hundreds of thousands of people around the world. Now he shares his wisdom in a guide that will ignite your passion for this profession and help you make the decision to Go Pro and create the life of your dreams. In this definitive guidebook, you will learn to: -Find prospects -Invite them to your product or opportunity -Present your product -Follow up with your prospects -Help them become customers or distributors -Help them get started right -Grow your team by promoting events -And much, much more. Eric’s wish is for you to make the decision to become a Network Marketing Professional. For you to truly Go Pro. Because it is a stone-cold fact that Network Marketing is a better way. Now let’s go tell the world.Read more
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Accounting: An Introduction
Accounting: An Introduction is renowned for its clear, accessible and uncluttered style. It provides a comprehensive introduction to the main principles of financial accounting, management accounting, and the core elements of financial management. With a clear and unequivocal focus on how accounting information can be used to improve the quality of decision making by managers, combined with a strong practical emphasis, this book provides the ideal grounding for a career in management.Read more
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Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years
“Do You Want To Discover The Secrets To Creating A Lifetime Of Income Every 3 to 5 Years—Even If You’re Just Starting Out? Then Keep Reading…”
Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You’re not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: “Is it worth the risk?”
The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn’t have to be a roll of the dice. Are you ready to step into this new paradigm?
In this book, you’ll discover:
- The foolproof formula for calculated business decisions that virtually eliminate common risks
- 7 unconventional avenues for sustainable profits you’ve probably overlooked
- The art of creating a ‘Risk-Resistance Shield’ for your business, even if you’re just getting started
- The science behind risk-free scalability, regardless of your industry
- How to turn competitors into collaborators and multiply your profits
- And so much more…
Still curious? Here are some answers…
Are the strategies in this book tested?
Absolutely! We’ve included real-life case studies to show you the results.
Does this really work for anyone?
Even if you’re a small business or a solo entrepreneur, these tactics are designed to launch, grow, and scale any business.
Are the benefits long-term?
100% The principles are rooted in timeless business practices used by the top 1% of business owners and entrepreneurs for sustainable growth.
This book is not just another business guide. It’s a comprehensive blueprint designed by experts who’ve turned businesses around in record times—even in recessions. These are the exact strategies being used today, and now you can use them too.
If you’re ready to unlock the secret to building sustainable wealth without risking everything to do so, don’t wait another minute. Begin your journey to a wealthier, more secure business future.
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Millennial Black: A motivational, authentic practical guide to success for black women at work
For fans of Slay in Your Lane and Little Black Book, this is the much-needed roadmap for young Black women to succeed in the workplace
From tips on setting boundaries, and avoiding the race pay gap, through advice on building your own ‘lady gang’, establishing your value and being able to negotiate, to tackling the serious issues of workplace sexual harassment and racist abuse, this is a comprehensive guide to building the career you want and being recognised in the workplace.
It also offers implementable guidance for employers and business owners who are tackling the essential task of building and retaining inclusive and diverse offices, as well as looking to be effective allies and leaders in the future of inclusive working.
Packed with interviews and insight from trailblazers at every stage of their careers, including June Sarpong, Aja Barber, Candice Brathwaite, Naomi Ackie and Munroe Bergdorf, this is the ultimate guide to the workplace for black women.Read more
£1.50£16.10