• SQE Bundle FLK 1 & 2: 3e (SQE1)

    The Law & Professional Practice (FLK1 & FLK2) bundle contains all 15 study manuals that have been specially collated to focus on the Law area of the Solicitors Regulation Authority (SRA) syllabus for the Solicitors Qualifying Examination (SQE1) in a concise and tightly focused manner.

    Published and updated regularly, these user-friendly study manuals are designed to help you successfully prepare for the SQE1 exams. They provide solid knowledge and understanding of fundamental legal principles and rules, while bringing the law and practice to life with example scenarios based on realistic client problems.

    Each title is complemented by worked examples and sample assessment questions that enable you to test your knowledge and understanding through single best answer questions that have been modelled on the SRA’s sample assessment questions.

    For students at The University of Law, the study manuals are used alongside other learning resources and the University’s assessment bank to prepare students not only for the SQE1 exams, but also for a future life in professional legal practice.

    The legal principles and rules contained within this study manual are stated as at 1 April 2023 (titles with tax elements to 30 April 2023)

    Titles included in this bundle:

    • Business Law and Practice
    • Dispute Resolution
    • Contract
    • Tort
    • Legal System of England and Wales
    • Constitutional and Administrative Law and EU Law
    • Legal Services
    • Property Practice
    • Wills and the Administration of Estates
    • Solicitors Accounts
    • Land Law
    • Trusts
    • Criminal Law
    • Criminal Practice
    • Ethics and Professional Conduct

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    £407.80£455.90
  • Personal Injury Pleadings

    Personal Injury Pleadings is the authoritative stand-alone source to assist the professional draftsman settling claimants and defendants statements of case. The sixth edition deals with contemporary challenges in litigation as diverse and demanding as the requirements for pleadings in fundamentally dishonest QOCS cases; relief from sanctions applications; cases involving foreign travel; the consequences of BREXIT in Personal Injury litigation; post-ERRA pleadings requirements as to breach of statutory duty; and much more. It provides informed, accurate, in-depth model pleadings, covering the whole gamut of personal injury work, drawn from many years practical experience of real cases. Comprehensive subject coverage is combined with up-to-date informed analysis of recent case law, legislation and subordinate legislation, changes in the Civil Procedure Rules, costs issues, and the minutiae of troublesome practical problems such as the special difficulties involved in fatal accident and late-onset terminal disease claims.

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    £248.00
  • CMT Curriculum Level III 2022: The Integration of Technical Analysis

    Get Your Copy of the Official 2022 CMT® Level III Curriculum

    Building upon the concepts covered in Levels I and II, the Official CMT® Level III Curriculum is the authoritative resource for all candidates preparing for their final CMT exam in June or December of 2022. This text explores asset relationships, portfolio management, behavioral finance, volatility analysis, and more. 

    Published in partnership with the CMT Association, CMT Curriculum Level III 2022: The Integration of Technical Analysis covers all concepts featured on the Level III CMT® exam, and is designed to improve candidates’ understanding of key topics in the theory and analysis of markets and securities.

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    £161.90
  • Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

    Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.

    The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.

    Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.

    New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.

    This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

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    £156.80
  • Personal Injury Law: Liability, Compensation, Procedure

    02
    Now in its second edition, Personal Injury Law: Liability, Compensation and Procedure (previously known as Compensation for Personal Injuries in the 1st edition) is a uniquely convenient and reliable reference work, providing clear summaries of the law, and easy access to the key relevant claims, practice rules, statutes and materials across the whole range of modern personal injury practice. This edition has been fully updated and covers a number of new cases along with more practical advice.

    Each of the 64 chapters begins with a concise account of the main points of law followed by the relevant source material, annotated with case references and finer details

    The book also includes:

    DT All relevant statutory texts
    DT Relevant parts of the key Health and Safety Regulations
    DT Full text of the 2004 JSB Guidelines
    DT Extracts from the Ogden Tables
    DT The CICA scheme and MIB agreements
    DT Legal and medical glossaries
    DT Anatomical illustrations

    Whether concerned mainly with claimants or defendants, users of this book can rely on it as a sure guide in the complex area of personal injury law and practice.

    A companion website dedicated to developments in this area of the law, will keep the book up-to-date. This can be found at the following location: http://www.oup.com/uk/law/practitioner/cws

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    £152.00
  • Accounting for M&A: Uses and Abuses of Accounting in Monitoring and Promoting Merger (Routledge Studies in Accounting)

    Spending on M&A has, in aggregate, grown so fast that it has even overtaken capital expenditure on increasing and maintaining physical assets. Yet McKinsey, the leading management consultancy, reports that “Anyone who has researched merger success rates knows that roughly 70% fail”. The idea that businesses might be using huge and increasing sums of shareholders’ money for an activity that more often than not leads to failure calls into question the information on which M&A decisions are based.

    This book presents statistical studies, case material, and standard-setters’ opinions on company accounting before, during, and after M&A. It documents the manipulation of annual accounts by acquirers ahead of share for share bids, biased forecasts of post-merger earnings by bidders, and devices to flatter earnings when recording the deal. It explores the challenges for standard-setters in regulating information flows during and after M&A, and for account-users wishing to learn from financial statements how a deal has affected performance.

    Drawing on a wide range of international examples, this readable book is targeted not just at accounting specialists but at anyone who is comfortable reading the serious financial press, is intrigued by what is going on in the massive M&A market, and is concerned with achieving better-informed M&A. As such it might be of particular interest to business executives, lawyers, bankers, and investors involved in M&A as well as graduate students interested in researching or learning about the role of accounting in M&A.

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    £123.50
  • Criminal Injuries Compensation: State and Offender Compensation for Violent Crime

    The 2012 Criminal Injuries Compensation Scheme (CICS) deals with some 33,000 applications for compensation each year. It has, since 1964, been one of the principal means by which the state aims to meet victims’ expectations following an offence of violence, but it also displays a clear doctrinal effort to differentiate ‘deserving’ from ‘undeserving’ victims. Over much of the same period criminal courts and agencies have enjoyed powers to order offenders to pay compensation to their victims, most recently as an element of restorative justice.

    Split into two parts, Criminal Injuries Compensation is an authoritative analysis of the statutory provisions governing these various remedies. Part One, State Compensation, analyses the Scheme’s defining provisions: what constitutes ‘a criminal injury’, what persons and injuries may be compensated, the rules governing the victim’s own conduct and character, the assessment of the award, and the procedures governing applications, appeals and judicial review. Part Two, Offender Compensation, analyses the conditions under which a criminal court may make a compensation order as an element of its sentencing decision, concluding with the potential of restorative justice to deliver offender compensation to victims. The book also touches on the wider political and criminal justice context of compensation.

    Written and edited by an expert academic and practitioner team, Criminal Injuries Compensation is an essential text for all those with an interest in understanding the statutory, judicial and administrative rules that govern state and offender payment of compensation to victims of violent crime.

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    £121.10
  • The Art of Advertising: George Lois on Mass Communication

    A very successful art director provides insights into many of his most famous advertising campaigns in every print medium and on television and reveals the influences of past and present art movements in modern graphic work

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    £110.80
  • Advertising and Promotion

    01

    Using a wide range of visual examples and case studies, Advertising and Promotion 4th edition introduces the reader to the key concepts, methods and issues and illustrates these with first-hand examples gathered from leading international advertising agencies and brand campaigns. Told from the perspective of the agency, it gives a fun and creative insider view helping the reader to think beyond the client position and understand what it might be like working within an ad agency.

    Drawing not only from management and marketing research but also from other disciplines such as cultural/media studies and sociology, the authors offer a rounded and critical perspective on the subject to those looking to understand advertising as social phenomenon in addition to its business function and purpose.

     

    The new edition has in-depth coverage of online advertising and the role of social media in advertising including metrics and analytics and includes advertising examples by global brands including Adidas, Benetton, BMW, Dove and DeBeers. “Snapshots” bring in aspects of cross-cultural advertising such as Barbie in China.

     

    The book is complemented by a companion website featuring a range of tools and resources for lecturers and students, including PowerPoint slides, SAGE journal articles, links to further online resources and author Videos.

     

    The textbook is also supported by an author-written blog which keeps readers updated on interesting, topical examples relating to advertising and promotion from current affairs and popular culture: www.hackleyadvertisingandpromotion.blogspot.com.

    Suitable for Advertising, Marketing and Communications modules at undergraduate or postgraduate level.

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    £102.60£125.40

    Advertising and Promotion

    £102.60£125.40
  • Criminal Injuries Compensation Claims

    This is a practical and comprehensive guide to making a claim under the government’s tariff based scheme for compensating victims of violent crime. This new edition uniquely pulls together, in one handy volume, the original 1996 tariff based scheme, the 2001 scheme, the 2008 scheme and the tribunal rules that accompany it, as well as the latest 2012 scheme. Divided into three sections – eligibility, assessment of compensation, and the procedural aspects of the scheme – this text provides a one-stop source of information for all those practising in this field. Considered the definitive book on the subject, its key features include: * commentary on all the recent judicial review decisions * detailed guidance on the approach of the authority and the First Tier Tribunal to some of the more difficult issues of interpretation of the schemes * specific guidance on the approach to and calculation of an applicants’ losses * detailed summaries of relevant case law * practical advice on preparing, obtaining evidence for and presenting claims * detailed reference to the procedural rules, practice directions and the Guides to each Scheme. This is essential reading for practitioners looking to improve their applicants’ chances of receiving the appropriate compensation.

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    £95.00
  • Advanced Accounting

    In the newly revised eighth edition of Advanced Accounting, a decorated team of accounting professionals delivers authoritative and comprehensive coverage of all three methods of consolidated financial reporting: cost, partial equity, and complete equity. This invaluable work compares and contrasts United States and international principles, drawing reader attention to enduring differences between the two frameworks.

    The authors draw on their extensive experience with US and international accounting to connect advanced accounting methods to practical applications with challenging exercises that feature the financial statements of real-world companies. With a consistent focus on clarity and accessibility, the authors highlight current business news stories and their relevance to core concepts. Ideal for accounting majors seeking an insightful and robust exploration of complex accounting methods, Advanced Accounting also includes:

    • The latest changes by the Financial Accounting Standards Board and the Governmental Accounting Standards Board
    • Discussions of the tax consequences of a variety of business combinations
    • New end-of-chapter materials with additional problems, exercises, and questions
    • New “In the News” boxes with updated stories
    • Updated tutorial videos and international comparisons
    • Revised test bank questions

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    £90.50
  • Employment Law Handbook

    08
    The ninth edition of this invaluable handbook provides a comprehensively updated overview of employment law.

    Fully revised and rewritten, it covers:

    • employment status
    • unfair and wrongful dismissal
    • discrimination
    • redundancy
    • transfer of undertakings
    • whistleblowing
    • health & safety at work
    • remedies and compensation
    • tribunal procedure

      Written by experts in the field, this book is authoritative yet clear and reader friendly.

      “This book makes employment law simple… I commend it as a reliable, user-friendly and clear guide to anyone with an employment law problem.” – David Neuberger, President of the Supreme Court 2012-2017 (for 8th edition)

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    £90.30
  • PRINCE2® 7 Managing Successful Projects

    PRINCE2 7 is a practical and structured approach designed to facilitate effective project management. It offers a clear method for organizations to successfully manage projects, introduce novel products or services, and drive transformative change. The PRINCE2 method is versatile and universally applicable. Flexible and adaptable to suit the needs of any organization, it can be tailored to any project, regardless of size, purpose, or industry. PRINCE2 7 addresses changes in the project management sector and adapts to evolving working practices and technologies. With a central focus on people management, it also embraces Digital and Data Management and incorporates sustainable practices. PRINCE2 7: A major upgrade to the world’s leading project management method Key updates empowering success with PRINCE2 7 include: 1. Universal Applicability: PRINCE2 7 is relevant to all professionals, not only project managers. A project-oriented approach can be embraced by those in every role involved in project activities, applying it to any endeavor. 2. The Latest AI Guidance: PRINCE2 7 integrates the latest artificial intelligence (AI) guidance, enabling projects to leverage AI’s predictive and analytical capabilities for more effective and innovative project management. 3. Further Focus on People Management: Acknowledging the significance of human capital in project success, PRINCE2 7 prioritizes effective people management, enabling teams to excel and deliver exceptional results. 4. Enhanced Flexibility and Customization: Understanding that each project is unique, PRINCE2 7 provides enhanced flexibility and customization options, tailoring the method to suit your project’s specific requirements. 5. Embracing Digital and Data Management: In an increasingly digitized world, PRINCE2 7 equips you with tools to leverage digital technologies and data management efficiently, ensuring your projects stay ahead in the digital era. 6. Integration of Sustainability i

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    £90.00
  • An Easy Introduction to Financial Accounting: A Self-Study Guide

    This book is a self-study guide written for someone who wishes to teach themselves basic financial accounting. It is based on a course by the same author that has been successfully completed by thousands of students worldwide. It explains concepts in simple language with illustrative examples, provides review questions and quizzes after each chapter and section, and contains two full-length practice exams at the end of the book. This book compares and contrasts US GAAP and IFRS for every topic covered in the book.

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    £85.90
  • Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities

    08

    Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek.

    This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.

    Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.

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    £85.50
  • Corporate Insolvency Law, 2nd edition: A Comparative Textbook

    This textbook deals with the foundations and key issues of insolvency law and approaches the topic from a comparative perspective, i.e. it does not concentrate on one insolvency law in particular but rather introduces the relevant rules from various jurisdictions, primarily England (and Wales), France, Germany and those of the USA. It is case focused and designed for learning and teaching insolvency law.

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    £85.50
  • The Laws of Restitution

    In The Laws of Restitution, Robert Stevens shows that there is no unified law of restitution or unjust enrichment. Instead, there are seven or eight different kinds of private law claim, depending on how you count them, which have nothing important in common one with another that have been grouped together by commentators. Few of these claims have anything to do with enrichment, and what is restituted differs between them. Like all private law claims, those gathered here concern (in)justice between individuals, but they have no further unity. Many of them are not based upon an agreement or a wrong, but that negative feature has no utility. “Restitution” or “unjust enrichment’ should cease to be discussed as unified areas of law.

    With close attention to caselaw and legislation, the work identifies and describes the various reasons for “restitution” that any properly constructed system of private law ought to recognise. It explains how the law of restitution relates to, and is bound up with, contract, torts, equity, and property law.

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    £80.90£85.50

    The Laws of Restitution

    £80.90£85.50
  • Evidence-Based Technical Analysis: Applying the Scientific Method and Statistical Inference to Trading Signals: 274 (Wiley Trading)

    05
    Evidence-Based Technical Analysis examines how you can apply the scientific method, and recently developed statistical tests, to determine the true effectiveness of technical trading signals. Throughout the book, expert David Aronson provides you with comprehensive coverage of this new methodology, which is specifically designed for evaluating the performance of rules/signals that are discovered by data mining.

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    £73.90£79.80
  • Financial Accounting, Global Edition

    For courses in introductory financial accounting.

    A student-centered approach to financial accounting

    Accounting is the language of business, and understanding the role accounting plays in business is critical to a student’s success in earning a business degree. Financial Accounting, International Financial Reporting Standards puts the focus on the purpose of accounting in business. With student-friendly examples and streamlined chapters, the 12th Edition delivers a student-centric approach to learning financial accounting.

    While maintaining its hallmark features of accuracy and lucidity, the twelfth edition also includes updated coverage of the Conceptual Framework for Financial Reporting; new and updated financial statements; real-world examples, illustrations, and exhibits; and discussions on how the COVID-19 pandemic impacted organizations.

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    £73.10£76.90
  • Mastering Technical Sales: The Sales Engineer’s Handbook, Fourth Edition (Artech House Technology Management and Professional Development Library)

    This bestselling book — now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale.

     

    Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative.

     

    The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers.

     

    With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world.

     

    This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

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    £72.50£80.80
  • Advertising and Integrated Brand Promotion

    Place yourself in the midst of today’s fast-paced exhilarating world of advertising with ADVERTISING AND INTEGRATED BRAND PROMOTION, 8E. This cutting-edge approach provides intriguing insights into advertising in today’s world. You see how strong advertising is the result of hard work and careful planning. A leader for its emphasis on integrated brand promotion, this edition combines a solid understanding of advertising strategy and important theory with hands-on practice. Advertising strategy comes to life with dynamic visuals and examples from today’s most contemporary ads. Coverage of the latest practices and industry developments highlights social media, design thinking, and globalization. The book focuses on real advertising practice with content that follows the same process as an advertising agency. Accompanying MindTap provides integrated discussion of video and other medium.

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    £72.20
  • Byrne & McCutcheon on the Irish Legal System

    Provides an excellent introduction to the legal system in Ireland and is essential for any student starting legal studies in Ireland. Beginning with an overview of the Irish Legal system and its history, it proceeds to discuss the profession and the law officers of the state including changes in the organisation of the profession in other common law states.

    Included in this edition:
    – fundamental reform of the legal profession under the Legal Services Regulation Act 2015, including the establishment of the Legal Services Regulatory Authority and the Office of the Legal Costs Adjudicator;
    – establishment of the Judicial Council under the Judicial Council Act 2019, which includes a Judicial Conduct Committee, a Judicial Studies Committee, a Sentencing Guidelines and Information Committee and a Personal Injuries Guidelines Committee;
    – discussion of the system for appointing judges, including the ultimate fate of the Judicial Appointments Commission Bill 2017;
    – the effect of the establishment of the Court of Appeal in 2014, and the resulting impact that the Supreme Court can now choose what cases it hears;
    – the momentum towards alternative means of dispute resolution, notably with the enactment of the Mediation Act 2017;
    – recent developments in the doctrine of precedent;
    – significant developments in making our legislative stock ( the Irish Statute Book ) more accessible online, including through the enactment of Statute Law Revision Acts;
    – the impact of recent constitutional decisions, including the case law on suspended declarations of unconstitutionality; and the recent constitutional amendments on marriage equality and abortion;
    – developments in EU law, including the potential impact of Brexit.

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    £72.20
  • Structural Econometric Modeling in Industrial Organization and Quantitative Marketing: Theory and Applications

    A concise and rigorous introduction to widely used approaches in structural econometric modeling

    Structural econometric modeling specifies the structure of an economic model and estimates the model’s parameters from real-world data. Structural econometric modeling enables better economic theory–based predictions and policy counterfactuals. This book offers a primer on recent developments in these modeling techniques, which are used widely in empirical industrial organization, quantitative marketing, and related fields. It covers such topics as discrete choice modeling, demand modes, estimation of the firm entry models with strategic interactions, consumer search, and theory/empirics of auctions. The book makes highly technical material accessible to graduate students, describing key insights succinctly but without sacrificing rigor.

    • Concise overview of the most widely used structural econometric models
    • Rigorous and systematic treatment of the topics, emphasizing key insights
    • Coverage of demand estimation, estimation of static and dynamic game theoretic models, consumer search, and auctions
    • Focus on econometric models while providing concise reviews of relevant theoretical models

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    £70.30
  • Technical Analysis (Wiley Finance Book 43)

    01
    The definitive guide to technical analysis . . . written from a trader’s perspective
    With the keen insight and perspective that have made him a market legend, Jack D. Schwager explores, explains, and examines the application of technical analysis in futures trading. In the most in-depth, comprehensive book available, the bestselling investment writer demonstrates why he is one of today’s foremost authorities. Here is the one volume no trader should be without.
    “Jack Schwager has accomplished the rarest of feats in this book. He has presented material in a way that both the professional and layman can profit from. It is a must read for traders on all levels.” – Stanley Druckenmillern Managing Director, Soros Fund Management
    “Jack Schwager’s Technical Analysis is exactly what one should expect from this expert on futures. The book is comprehensive, thoroughly insightful, and highly educational. I recommend it to the beginner as well as the expert.” – Leo Melamed Chairman, Sakura Dellsher, Inc.
    “Jack Schwager possesses a remarkable ability to extract the important elements of complex, market-timing approaches, and distill that into something intelligible and useful. Not only is he able to present these ideas cleverly in an easily understood format, but he also demonstrates their application to the markets with clarity and precision.” – Thomas R. DeMark Author, The New Science of Technical Analysis
    “Jack Schwager’s book, A Complete Guide to the Futures Markets, was one of the best books I have read on futures trading. We give a copy of it to all our new analysts. Jack’s latest work, Technical Analysis, looks like a gold mine of information, adding significantly to the existing investment literature.” – Monroe Trout President, Trout Trading Management Co.
    Jack Schwager is one of the most important and visible figures in the futures industry today. His Market Wizards and The New Market Wizards are two of the bestselling finance titles of all time. Now, in the latest volume in the Schwager on Futures series, Technical Analysis, Schwager has created the most comprehensive guide ever for using technical analysis for futures trading. What makes Technical Analysis unique, besides its in-depth coverage, is that it is written from a trader’s perspective. Schwager doesn’t merely cover the subject, he explores what works and doesn’t work in the real world of trading.
    Contains a comprehensive guide to chart analysis written with a particular focus on trading applications
    * Includes a separate 200+ page section illustrating the use of chart analysis in the real world
    * Details and illustrates several original trading systems
    * Includes a self-contained primer on cyclical analysis
    * Describes popular oscillators, the pitfalls in their common use, and guidelines to their successful application in trading
    * Explains the concept and use of “continuous futures” and compares 10-year continuous futures charts with conventional nearest futures charts for all major U.S. futures markets
    * Contains a section on trading strategy and philosophy, including over 100 trading tips
    Hundreds of charts, tables, and examples illustrate key points throughout, while the text is written in the informative, insightful, and nontechnical style that has made Jack Schwager one of the most highly regarded and bestselling investment authors ever. This invaluable book by one of the world’s foremost authorities is destined to become the premier industry guide on technical analysis for many years to come.

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    £70.30
  • The Handbook of Technical Analysis + Test Bank: The Practitioner’s Comprehensive Guide to Technical Analysis (Wiley Trading)

    02
    A self study exam preparatory guide for financial technical analysis certifications

    Written by the course director and owner of www.tradermasterclass.com, a leading source of live and online courses in trading, technical analysis, and money management, A Handbook of Technical Analysis: The Practitioner’s Comprehensive Guide to Technical Analysis is the first financial technical analysis examination preparatory book in the market. It is appropriate for students taking IFTA CFTe Level I and II (US), STA Diploma (UK), Dip TA (Aus), and MTA CMT Level I, II, and III exams in financial technical analysis, as well as for students in undergraduate, graduate, or MBA courses.

    The book is also an excellent resource for serious traders and technical analysts, and includes a chapter dedicated to advanced money management techniques. This chapter helps complete a student’s education and also provides indispensable knowledge for FOREX, bond, stock, futures, CFD, and option traders.

    • Learn the definitions, concepts, application, integration, and execution of technical-based trading tools and approaches
    • Integrate innovative techniques for pinpointing and handling market reversals
    • Understand trading mechanisms and advanced money management techniques
    • Examine the weaknesses of popular technical approaches and find more effective solutions

    The book allows readers to test their current knowledge and then check their learning with end-of-chapter test questions that span essays, multiple choice, and chart-based annotation exercises. This handbook is an essential resource for students, instructors, and practitioners in the field. Alongside the handbook, the author will also publish two full exam preparatory workbooks and a bonus online Q&A Test bank built around the most popular professional examinations in financial technical analysis.

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    £69.40£84.60
  • Advertising and Integrated Brand Promotion

    Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

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    £69.30
  • Reading Law: The Interpretation of Legal Texts

    05
    In this groundbreaking book, Scalia and Garner systematically explain all the most important principles of constitutional, statutory, and contractual interpretation in an engaging and informative style – with hundreds of illustrations from actual cases. Is a burrito a sandwich? Is a corporation entitled to personal privacy? If you trade a gun for drugs, are you “using a gun” in a drug transaction? The authors grapple with these and dozens of equally curious questions while explaining the most principled,lucid, and reliable techniques for deriving meaning from authoritative texts. Meanwhile, the book takes up some of the most controversial issues in modern jurisprudence. The authors write with a well-argued point of view that is definitive yet nuanced, straightforward yet sophisticated. – Publisher.

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    £68.40
  • Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition

    Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor’s and entrepreneur’s perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications.

    The second edition is thoroughly revised to reflect new data, research, and changes in practice in this fast-moving field. It has an increased focus on venture capital, while maintaining its hallmark coverage of the financial aspects of entrepreneurship. Updates throughout address technological changes that have the potential to dramatically change the landscape for finance, such as recent innovations in contracting for early-stage ventures, artificial intelligence and machine learning, and Internet connectivity. Lastly, the book offers a companion website with a useful suite of resources for students and instructors alike, including spreadsheets, templates, simulation applications, and interactive cases and tutorials.

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    £68.40
  • Advertising, Promotion, and other aspects of Integrated Marketing Communications (Mindtap Course List)

    01
    Explore all aspects of marketing communications, from time-honored methods to the newest developments in the field backed by the latest research, data and analytic techniques with one of today�s leading IMC texts, ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS, 10E. With emphasis on the fundamentals and practices you need, this edition focuses on advertising and sales promotion, planning, branding, consumer behavior, media buying, public relations, packaging, POP communications, and personal selling. You explore emerging topics, such as today�s popularity of apps, social media outlets, online and digital practices, and viral communications, as well as their impact on traditional marketing. Revisions to this most current IMC text on the market address must-know changes to environmental, regulatory, and ethical issues; MindTap Insights Online; place-based applications; privacy; global marketing, and memorable advertising campaigns.

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    £66.50
  • Accounting for Derivatives: Advanced Hedging under IFRS 9 (The Wiley Finance Series)

    02

    The derivative practitioner’s expert guide to IFRS 9 application

    Accounting for Derivatives explains the likely accounting implications of a proposed transaction on derivatives strategy, in alignment with the IFRS 9 standards. Written by a Big Four advisor, this book shares the author’s insights from working with companies to minimise the earnings volatility impact of hedging with derivatives. This second edition includes new chapters on hedging inflation risk and stock options, with new cases on special hedging situations including hedging components of commodity risk. This new edition also covers the accounting treatment of special derivatives situations, such as raising financing through commodity-linked loans, derivatives on own shares and convertible bonds. Cases are used extensively throughout the book, simulating a specific hedging strategy from its inception to maturity following a common pattern. Coverage includes instruments such as forwards, swaps, cross-currency swaps, and combinations of standard options, plus more complex derivatives like knock-in forwards, KIKO forwards, range accruals, and swaps in arrears.

    Under IFRS, derivatives that do not qualify for hedge accounting may significantly increase earnings volatility. Compliant application of hedge accounting requires expertise across both the standards and markets, with an appropriate balance between derivatives expertise and accounting knowledge. This book helps bridge the divide, providing comprehensive IFRS coverage from a practical perspective.

    • Become familiar with the most common hedging instruments from an IFRS 9 perspective
    • Examine FX risk and hedging of dividends, earnings, and net assets of foreign subsidies
    • Learn new standards surrounding the hedge of commodities, equity, inflation, and foreign and domestic liabilities
    • Challenge the qualification for hedge accounting as the ultimate objective

    IFRS 9 is set to replace IAS 39, and many practitioners will need to adjust their accounting policies and hedging strategies to conform to the new standard. Accounting for Derivatives is the only book to cover IFRS 9 specifically for the derivatives practitioner, with expert guidance and practical advice.

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    £66.30£69.40
  • Tested Advertising Methods (Prentice Hall Business Classics)

    07
    The fifth edition of this work on how to create successful advertising features new coverage on small businesses with limited revenues, non-profit advertising, as well as techniques of headlines, illustrations and layouts. There is also new information useful to smaller businesses.

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    £62.90
  • Integrated Advertising, Promotion, and Marketing Communications, Global Edition

    Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-­life situations, students will understand the vital links marketers use to connect and interact with customers.

    MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.

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    £61.70£64.60
  • Business Accounting and Finance

    05

    Business Accounting and Finance, is a clear, comprehensive and engaging text that is essential reading for anyone studying accounting and finance. Carefully structured to reflect the topics covered in most one or two semester modules, the book comprises three parts: Financial Accounting, Management Accounting and Business Finance.

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    £61.70£64.60
  • Accounting Information Systems, Global Edition

    For one-semester undergraduate or graduate courses in accounting information systems.
    Accounting Information Systems delivers the most unprecedented coverage of each major approach to teaching AIS, giving instructors the opportunity to reorder chapters and focus the material to suit their individual course needs. The 15th Edition, Global Edition covers all of the most recent updates in AIS, including how developments in IT affect business processes and controls, the effect of recent regulatory developments on the design and operation of accounting systems, and how accountants can use AIS to add value to an organisation. Not only will students see how AIS has changed the role of an accountant, but they’ll also be prepared for a successful accounting career in public practice, industry, or government.

    Samples

    Download the detailed table of contents

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    £61.20£75.00
  • Exploring Strategy, Text & Cases

    01

    Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.

    With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.

    The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:

    • How does an organisation prosper today
    • How do organisations grow
    • How do they innovate and change?

    From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.

    This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.

    New to this edition:

    • Think strategically and carry out case analyses and strategy assignments with the new chapter, ‘Working with Strategy’
    • Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy
    • Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.
    • This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.

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    £61.10£63.60
  • Corporate Finance, Global Edition

    Using the valuation framework based on the Law of One Price, top researchers Jonathan Berk and Peter DeMarzo have set the new canon for corporate finance texts. Corporate Finance blends coverage of time-tested principles and the latest advancements with the practical perspective of the financial manager. You can “practice finance to learn finance” by solving problems like those faced by today’s professionals.

    The 6th Edition features the latest research, data, events and technologies to help you develop the tools you need to make sound financial decisions.

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    £60.40£71.20
  • Corporate Finance, Global Edition

    01

    Think Finance” from theory to practice, and study core modern financial principles to improve your decision-making skills.

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    £59.40£73.10
  • Technical Analysis: The Complete Resource for Financial Market Technicians

    03

    Master technical analysis, step-by-step! Already the field’s most comprehensive, reliable, and objective introduction, this guidebook has been thoroughly updated to reflect the field’s latest advances.

    Selected by the Market Technicians Association as the official companion to its prestigious Chartered Market Technician (CMT) program, Technical Analysis, Third Edition systematically explains the theory of technical analysis, presenting academic evidence both for and against it. Using hundreds of fully updated illustrations and examples, the authors explain the analysis of both markets and individual issues, and present complete investment systems and portfolio management plans. They present authoritative, up-to-date coverage of tested sentiment, momentum indicators, seasonal effects, flow of funds, testing systems, risk mitigation strategies, and many other topics.

    Offering 30% new coverage, Technical Analysis, Third Edition thoroughly addresses recent advances in pattern recognition, market analysis, systems management, and confidence testing; Kagi, Renko, Kase, Ichimoku, Clouds, and DeMark indicators; innovations in exit stops, portfolio selection, and testing; implications of behavioral bias, and the recent performance of old formulas and methods. For traders, researchers, and serious investors alike, this is the definitive guide to profiting from technical analysis.

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    £58.90£63.20
  • Finance and Financial Markets

    01
    This popular textbook offers a broad and accessible introduction to the building blocks of modern finance: financial markets, institutions and instruments. Focussing on the core elements of the subject, the author blends theory with real-life data, cases and numerical worked examples, linking the material to practice at just the right level of technical complexity. This new edition has updated data and cases throughout, ensuring that it is as up-to-date as possible in this fast-moving area. More assessment and self-test resources have been added to the book to help support students and lecturers.

    It is ideally suited to students at all levels who take economics, business and finance courses, as well as for those who want to understand the workings of the modern financial world.

    New to this Edition:
    – New case studies, including coverage of the Libor and foreign exchange rigging scandals, Bitcoin, the FinTech revolution and issues raised by Brexit
    – Fully updated data and relevant numerical examples
    – Coverage of derivatives such as futures, options and swaps
    – Extensive discussion of regulatory developments since the financial crisis
    – A companion website featuring teaching resources is available

    Accompanying online resources for this title can be found at bloomsburyonlineresources.com/finance-and-financial-markets-4e. These resources are designed to support teaching and learning when using this textbook and are available at no extra cost.

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    £58.90
  • A Complete Guide to Technical Trading Tactics: How to Profit Using Pivot Points, Candlesticks & Other Indicators (Wiley Trading Book 217)

    02
    A thorough trading guide from a professional trader
    The Complete Guide to Technical Trading Tactics can help the new individual investor understand the mechanics of the markets. Filled with in-depth insights and practical advice, this book details what it takes to trade and shows readers how they can broaden their horizons by investing in the futures and options markets. The Complete Guide to Technical Trading Tactics outlines a variety of proven methodologies-pivot points, candlesticks, and other top indicators-so readers may use those that work best for them as well as make their own trading decisions without a second thought. Author John Person also shares his insights on a variety of trading technologies that will allow readers to gain a competitive edge in the market.
    John L. Person (Palm Beach, FL) publishes The Bottom-Line Financial and Futures Newsletter, a weekly commodity publication that incorporates fundamental new developments as well as technical analysis using his trading system.

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    £58.70

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