Biographies & Histories

1959 to 1999 was a pivotal time in the Republic of Ireland’s short history. This book’s journey commences in 1959 when the country had just taken its first steps on the road to internationalization. It concludes 40 years later in 1999, by which time Ireland had metamorphosed into one of the most globalized countries in the world. Inevitably, many of the country’s cultural and societal norms were challenged. The author charts many of the changes that occurred over the course of those years by piecing together a large number of the ads held in the Guinness Archive. Just as Irishness, cultural specificity and the provenance of Guinness formed an integral part of these ads, so too did the growing prevalence of international cultural tropes. The book seeks to interrogate the following: the influence of the Guinness brand’s provenance on advertising campaigns aimed at consumers living in Ireland; the evolution of cultural signs used in Guinness’s advertising campaigns aimed at consumers in Ireland between 1959 and 1999; the extent to which Ireland’s social and economic history might be recounted through the lens of Guinness’s ads; the extent to which Guinness’s advertising might have influenced Irish culture and society.

Read more

‘Roderick Floud’s ground-breaking study of the history, money, places and personalities involved in British gardens over the past 350 years gives fascinating insight into why gardening is part of this country’s soul.’ Michael Heseltine, Deputy Prime Minister (1996-1997)

‘Thousands of books have been written about the history of British gardens but Roderick Floud, one of Britain’s most distinguished economic historians, asks new and important questions: how much did gardens cost to build and maintain, and where did the money come from? Superbly researched, it is full of information which will surprise both economists and gardeners. The book is fun as well as edifying: Floud shows us gardens grand and humble, and introduces us gardeners, plantsmen and technologies in wonderful varieties.’ Jane Humphries, Centennial Professor, London School of Economics

At least since the seventeenth century, most of the English population have been unable to stop making, improving and dreaming of gardens. Yet in all the thousands of books about them, this is the first to address seriously the question of how much gardens and gardening have cost, and to work out the place of gardens in the economic, as well as the horticultural, life of the nation. It is a new kind of gardening history.

Beginning with the Restoration of Charles II in 1660, Roderick Floud describes the role of the monarchy and central and local government in creating gardens, as well as that of the (generally aristocratic or plutocratic) builders of the great gardens of Stuart, Georgian and Victorian England. He considers the designers of these gardens as both artists and businessmen – often earning enormous sums by modern standards, matched by the nurserymen and plant collectors who supplied their plants. He uncovers the lives and rewards of working gardeners, the domestic gardens that came with the growth of suburbs and the impact of gardening on technical developments from man-made lakes to central heating.

AN ECONOMIC HISTORY OF THE ENGLISH GARDEN shows the extraordinary commitment of money as well as time that the English have made to gardens and gardening over three and a half centuries. It reveals the connections of our gardens to the re-establishment of the English monarchy, the national debt, transport during the Industrial Revolution, the new industries of steam, glass and iron, and the built environment that is now all around us. It is a fresh perspective on the history of England and will open the eyes of gardeners – and garden visitors – to an unexpected dimension of what they do.

Read more

Use this historical knowledge to gain an advantage as an investor while avoiding wasting valuable time and effort reading through hundreds of history books to gain the same insights!

This book will also uncover what the most successful investors throughout history have done in times of uncertainty, chaos, and crisis!

Here’s just a tiny fraction of what you’ll discover:

• Deadly investment mistakes made in history that help you avoid making the same ones and feeling like a fool because you didn’t know them beforehand;
• 15 tips every investor should follow during a depression so you can position yourself to thrive instead of merely surviving;
• Common formulas used by the most successful investors in history so you’re able to learn from those with proven track records instead of those that simply talk;
• What we can learn from the richest man who ever lived so you’re able to gain insight into his mindset and figure out how he may have chosen to build his wealth today;
• Lessons from the 1848 gold rush for today’s cryptocurrency investors, which lets you see who’s really making money in crypto (it’s not whom you think);
• And much, MUCH more!

And that’s not all! This book will also show you who made money during the 1929 Stock Market Crash and how you can follow their example today.

So scroll up and click the “add to cart” button to stop relying on faulty investment forecasts and instead begin to feel like a truly educated investor (with examples of history backing up your decisions)!

Read more

“[A] magnificent history of money and finance.”—New York Times Book Review

“Convincingly makes the case that finance is a change-maker of change-makers.”—Financial Times

In the aftermath of recent financial crises, it’s easy to see finance as a wrecking ball: something that destroys fortunes and jobs, and undermines governments and banks. In Money Changes Everything, leading financial historian William Goetzmann argues the exact opposite—that the development of finance has made the growth of civilizations possible. Goetzmann explains that finance is a time machine, a technology that allows us to move value forward and backward through time; and that this innovation has changed the very way we think about and plan for the future. He shows how finance was present at key moments in history: driving the invention of writing in ancient Mesopotamia, spurring the classical civilizations of Greece and Rome to become great empires, determining the rise and fall of dynasties in imperial China, and underwriting the trade expeditions that led Europeans to the New World. He also demonstrates how the apparatus we associate with a modern economy—stock markets, lines of credit, complex financial products, and international trade—were repeatedly developed, forgotten, and reinvented over the course of human history.

Exploring the critical role of finance over the millennia, and around the world, Goetzmann details how wondrous financial technologies and institutions—money, bonds, banks, corporations, and more—have helped urban centers to expand and cultures to flourish. And it’s not done reshaping our lives, as Goetzmann considers the challenges we face in the future, such as how to use the power of finance to care for an aging and expanding population.

Money Changes Everything presents a fascinating look into the way that finance has steered the course of history.

Read more

Two books in one! The complete text of The Art of War PLUS a special adaptation for strategically developing your sales territory. This was Gary Gagliardi’s first adaptation of Sun Tzu, written for the salespeople of his own software company that became one of the Inc. 500 fastest growing companies in America. The sales methods presented in this book follow Sun Tzu’s principles line by line, with the complete text of The Art of War The Art of War is on the left-hand pages, and the sales adaptation, Sales Warrior, on the facing right-hand pages. In the .EPUB and .MOBI formats, each stanza of The Art of War is followed by the stanza adapted for salespeople. Readers get both the proven philosophy that has survived 2,500 years and a practical sales adaptation of those ideas.

A Complete Sales Guide

The Art of War for the Sales Warrior and The Art of War plus the Art of Sales (the title of an earlier editions) cover every aspect of sales. Each chapter is a highly condensed tutorial in basic sales strategy. Below we offer a brief description of each of the sales chapters.

• Sales Analysis covers Sun Tzu’s basic sales concepts and the five factors that determine success in sales.

• Choosing to Sell analyzes the investment you must make selling and the way you generate income quickly and easily.

• Planning Your Territory discusses the importance of focus, using your time well, and the five ingredients you need to win customers.

• Sales Position talks about how to use the six steps in the sales process to avoid losing customers while you patiently discover how to win them.

• Persuasion explores the way you combine standard and creative techniques to sway customers, and the timing necessary to close them.

• Disadvantages and Advantages shows you how to build a dominant position with the customer and how you manage different types of customers.

• Sales Contact explains how to control the sales situation and how your efforts alone determine its outcome.

• Adjusting to the Sales Situation emphasizes flexibi
  

  Reviews

  “Two books in one, this re-translating of Sun Tzu’s classic warfare text, The Art of War, runs side by side with Gagliardi’s application of it to the business of selling. Both are excellent guides to their subject…the material it delivers provides the weapons any sales professional needs to achieve his or her mission and win.”

  F. JOHN REH, About.com Guide to Management

  “In these hectic and competitive times, you always need to know better ways to sell. The Art of War for the Sales Warrior is full of techniques that you can read about on your way to a sales call and use during your meeting. I’ve already recommended it to my clients.”

  JAN WALLEN, Consultant and Author of “CRM-Powered Selling” Column

  “When you are in the trenches, The Art of War for the Sales Warrior gives you the strategy and tactics to pick your battles and win the war. A unique approach.”

  MARJORIE BRODY, CSP, CMC, President, Brody Communications Ltd.

  “One of the most unique and well-written sales books I have seen in many years. It is full of wisdom, power, and dignity. It stands in sharp contrast to the many hype-filled books on ‘sales motivation’ and the wimpy ‘new age’ books that rail on and on against the use of power and influence in selling. Sales Warrior is a breath of fresh air in the stale, stodgy world of sales training books.”

  DONALD J. MOINE, Ph.D., Sales Psychologist, Coauthor, Unlimited Selling Power

Read more

Whether driven by mass psychology, fear or greed of investors, the forces of supply and demand, or a combination, technical analysis has flourished for thousands of years on the outskirts of the financial establishment. In The Evolution of Technical Analysis: Financial Prediction from Babylonian Tablets to Bloomberg Terminals, MIT’s Andrew W. Lo details how the charting of past stock prices for the purpose of identifying trends, patterns, strength, and cycles within market data has allowed traders to make informed investment decisions based in logic, rather than on luck. The book

• Reveals the origins of technical analysis
• Compares and contrasts the Eastern practices of China and Japan to Western methods
• Details the contributions of pioneers such as Charles Dow, Munehisa Homma, Humphrey B. Neill, and William D. Gann

The Evolution of Technical Analysis explores the fascinating history of technical analysis, tracing where technical analysts failed, how they succeeded, and what it all means for today’s traders and investors.

Read more

Read more