Entrepreneurship
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Untangle Your Sales: The business owner’s guide to making sales growth simple
Is a lack of confidence and expertise in selling holding back your business?
Now you can take the complexity out of sales growth, with this practical guide for business owners seeking a way out of the sales maze.
Untangle Your Sales identifies and debunks the most common sales myths and provides answers to the questions that every business leader should ask.
Read this book and you’ll be able to:
- Recognise the most common sales myths and separate fact from fiction
- Identify and engage your most valuable customers
- Attract and build a high-performing sales team
- Create and deliver a predictable sales plan
- Re-energise your staff and grow your business
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£14.20 -
The Affiliate Marketing Bible: [5 in 1] The Pathway to Financial Freedom and Passive Income | A Complete Guide to Niche Selection, Website Building, Content Creation, and…
Are you tired of the 9-to-5 grind and dreaming of a life where your income works for you, not the other way around?
Are you overwhelmed by the complexity of affiliate marketing, unsure where to start or how to build a sustainable online business?
The traditional employment model has left many feeling restricted, while the complexities of starting an online business can be overwhelming. The dream of passive income and online success seems distant and unattainable, leaving aspiring entrepreneurs feeling uncertain about where to begin.
If you’re struggling with the lack of financial freedom and looking for a way to escape the cycle of trading time for money, it’s time to explore a proven pathway to success.
In “The Affiliate Marketing Bible”, you’ll discover a transformative 5-in-1 guide that unlocks the pathway to building a thriving affiliate marketing business from scratch. This comprehensive manual covers niche selection, website building, content creation, and scaling strategies, equipping you with the tools to break free from the traditional work model and achieve your online entrepreneurial dreams.
Inside this game-changing book, you will:
- Learn to identify profitable niches and target audiences for your affiliate marketing venture.
- Master the art of building a professional and captivating website that converts visitors into customers.
- Explore powerful content creation techniques, from compelling blog posts to engaging videos.
- Understand the secrets of effective SEO and social media strategies to drive organic traffic.
- Discover affiliate marketing’s intricacies, from choosing the right products to optimizing your commissions.
- Uncover email marketing strategies to nurture relationships and maximize your affiliate revenue.
- Dive into paid advertising methods, unlocking the potential to scale your business rapidly.
- Explore advanced tactics such as funnel optimization, retargeting, and influencer collaborations.
- Access case studies and success stories that reveal proven strategies for financial success.
- And so much more!
You might be skeptical about the feasibility of generating passive income through affiliate marketing, or you might doubt your ability to navigate the complexities of online business.
Fear not, “The Affiliate Marketing Bible” is your comprehensive roadmap, addressing your concerns and offering clear, actionable guidance. This book empowers you to turn your passion into profits, achieve financial freedom, and build a life on your terms.
Ready to escape the traditional work model and embark on an entrepreneurial journey towards financial freedom?
Add this book to your library and unleash the potential of affiliate marketing to create passive income streams and online success. Your path to a more flexible and prosperous future begins today!
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£14.20 -
Brand Flip, The: Why customers now run companies and how to profit from it (Voices That Matter)
Best-selling brand expert Marty Neumeier shows you how to make the leap from a company-driven past to the consumer-driven future. You’ll learn how to flip your brand from offering products to offering meaning, from value protection to value creation, from cost-based pricing to relationship pricing, from market segments to brand tribes, and from customer satisfaction to customer empowerment.
In the 13 years since Neumeier wrote The Brand Gap, the influence of social media has proven his core theory: “A brand isn’t what you say it is – it’s what they say it is.” People are no longer consumers or market segments or tiny blips in big data. They don’t buy brands. They join brands. They want a vote in what gets produced and how it gets delivered. They’re willing to roll up their sleeves and help out – not only by promoting the brand to their friends, but by contributing content, volunteering ideas, and even selling products or services.
At the center of the book is the Brand Commitment Matrix, a simple tool for organizing the six primary components of a brand. Your brand community is your tribe. How will you lead it?
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£15.20 -
No B.S. Marketing to the Affluent: No Holds Barred, Take No Prisoners, Guide to Getting Really Rich
Sell to the rich! Internationally recognized millionaire-maker Dan Kennedy invites readers to quickly learn to recognize, understand, and market to today’s brand-conscious, affluent consumer. This elite, consumer market compromises 28% of the U.S. population and has become a key demographic for savvy sellers.Read more
£17.10£19.00 -
Ultimate Guide to Facebook Advertising
New Customers Are Waiting…Find Them On FacebookFacebook makes it easy for businesses like yours to share photos, videos, and posts to reach, engage, and sell to more than 1 billion active users. Advertising expert Perry Marshall is joined by co-authors Bob Regnerus and Thomas Meloche as he walks you through Facebook Advertising and its nuances to help you pinpoint your ideal audience and gain a ten-fold return on your investment.
Now in its fourth edition, Ultimate Guide to Facebook Advertising takes you further than Facebook itself by exploring what happens before customers click on your ads and what needs to happen after―10 seconds later, 10 minutes later, and in the following days and weeks.
You’ll discover how to:- Maximize your ad ROI with newsfeeds, videos, and branded content
- Create custom audiences from your contact lists, video views, and page engagement
- Use the Facebook Campaign Blueprint proven to generate your first 100 conversions
- Boost your Facebook ads using the Audience Network and Instagram
- Follow the three-step formula for successful video ads
- Maximize campaigns and increase conversions on all traffic to your website
- Track and retarget engaged users by leveraging the Power of the Pixel
- Make every page on your website 5-10 percent more effective overnight
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£17.10£19.00Ultimate Guide to Facebook Advertising
£17.10£19.00 -
ChatGPT for Social Media Marketing: The Ultimate Guide- 4 Books In 1: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing…
Skyrocket Your Social Media ROI with ChatGPT
Introducing “The Ultimate ChatGPT Guide For Social Media Marketing: The Total Guide to Winning on Social Media and Becoming the Best Social Media Manager Through Utilizing Artificial Intelligence – 4 Books In 1!” This is your indispensable toolkit for leveraging ChatGPT to maximize your social media performance.
Inside this comprehensive guide with over 400 pages, you’ll find 4 parts packed with invaluable insights and actionable strategies:
Part 1: The Foundations of ChatGPT and Social Media Marketing
- Introduction to ChatGPT and Social Media Marketing
- Exploring Social Media Platforms: Facebook, Instagram, and Beyond
- Setting Up and Customizing Your ChatGPT
Part 2: Content Creation and Visual Storytelling with ChatGPT
- Content Creation with ChatGPT for Facebook and Instagram
- AI-Enhanced Visual Storytelling for Instagram
- ChatGPT for Community Management and Engagement on Facebook and Instagram
Part 3: Advanced Strategies and Analytics in ChatGPT Social Media Marketing
- Harnessing the Power of ChatGPT in Influencer Marketing and Collaborations on Instagram
- ChatGPT for Facebook Advertising, and how to get the most profit from your ads
- Deep Dive into Social Media Analytics and Leveraging ChatGPT for Facebook and Instagram domination
- Crisis Management and Reputation Control with ChatGPT on Facebook and Instagram, and exactly how to use AI to keep everything under control
Part 4: Future Trends and Implementation Strategies in Social Media Marketing with ChatGPT
- AI-Powered Content Curation and Scheduling for Facebook and Instagram
- Capitalizing on Social Media Trends with ChatGPT on Facebook and Instagram
- ChatGPT and the Future of Social Media Marketing… and how to stay ahead
- Case Studies: Success Stories of ChatGPT in Facebook and Instagram Marketing
- Building a Comprehensive Social Media Marketing Plan with ChatGPT
Harness AI-Powered Innovation! Use the power of AI to create high-impact content that resonates with your audience. Unlock creative avenues that can translate into increased engagement and conversions.
Apply Data-Driven Strategies: Equip yourself with proven tactics, analyze data with precision, and optimize your campaigns for maximum results. Learn how to collaborate effectively with influencers and handle challenges with poise.
Future-Proof Your Strategy: Stay ahead of the curve with ChatGPT. Understand and adapt to the trends that will shape the future of social media. Build a resilient brand that evolves with the times.
“The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!” is more than just a book; it’s an investment in knowledge that can yield exponential returns. It’s where cutting-edge AI meets strategic brilliance.
Whether you’re an aspiring marketer, an established professional, or an ambitious entrepreneur, this book is your gateway to unparalleled social media success.
Boost your brand. Maximize your ROI. Dominate the market.
And set sail on your journey to social media excellence with “The Ultimate ChatGPT Guide For Social Media Marketing: 4 Books In 1!”. Get started NOW.
Secure your copy NOW.
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£18.10 -
Influencer: Building Your Personal Brand in the Age of Social Media
“I highly advise anyone who has an interest in life online to get this book, sit down, and take notes because you’re going to want to hear what Brittany has to say.”
-Iskra Lawrence, Aerie Model and Instagram star (@iskra)If you’ve ever scrolled through your Instagram feed and thought, I wear clothes, eat avocado toast and like sunsets, why can’t someone pay me to live my best life? this book is for you . . .
Every one of your favorite influencers started with zero followers and had to make a lot of mistakes to get where they are today–earning more money each year than their parents made in the last decade. But to become a top creator, you need to understand the strategies behind the Insta-ready lifestyle . . .
As nightlife blogger, then social media strategist, and now Senior Director of Influencer Strategy and Talent Partnerships at Hearst Magazines Digital Media, Brittany Hennessy has seen the role of influencers evolve and expand into something that few could have imagined when social media first emerged. She has unrivaled insight into where the branded content industry was, where it is, and where it’s going. In this book she’ll reveal how to:
*Build an audience and keep them engaged
*Package your brand and pitch your favorite companies
*Monetize your influence and figure out how much to chargePlus tips on:
*Landing an agent
*Getting on the radar of your favorite sites
*Praising a brand without alienating their competitorsWhether you’re just starting out or you’re ready for bigger campaigns, Hennessy guides you through core influencer principles. From creating content worth double tapping and using hashtags to get discovered, to understanding FTC rules and delivering metrics, she’ll show you how to elevate your profile, embrace your edge, and make money–all while doing what you love.
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£18.30 -
Red Lion of Sales
This is the story of my life about how I was homeless. But because I have a talent for singing, I wrote a few songs and went around London selling them, until I discovered the mystery of a customer’s mind. So, I’m not penning down theory lessons taught by another teacher or philosopher, but documenting my own
original knowledge and experience of selling products directly to one person at a time in the UK. Mostly from Westminster to Buckingham Palace, Mayfair to Knightsbridge, Knightsbridge to Soho, Leicester Square to Oxford Circus, London Bridge to Waterloo, City of
London and many other places before people nicknamed me the Red Lion of Sales. Because I was so good at selling my product (music).
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£18.90Red Lion of Sales
£18.90 -
Starting & Running a Business All-in-One For Dummies
Get well on your way to business success
Starting & Running a Business All-in-One For Dummies is a treasure trove of useful information for new or would-be business owners in the UK. This comprehensive guide will help with every part of starting your own business and keeping it running. Generate great business ideas, navigate legal considerations, finance your new business, create a solid business plan, and spread the word through marketing. With this guide, everything you need is in one place, so you don’t have to bounce from book to book as you learn. And it’s all written in simple terms anyone can understand. You’ll be flipping that sign around to open up shop any day now!
- Get UK-specific advice on structuring and launching your own business
- Learn the most effective methods of marketing, virtually and otherwise
- Keep your books in order and find success in your first year of business
- Write a stellar business plan and hire good people to keep your business going
This book is for any new entrepreneur looking to start a UK business from the ground up and keep it running successfully, as well as veteran entrepreneurs who want to get up-to-date on the latest business trends.
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£19.30£23.70Starting & Running a Business All-in-One For Dummies
£19.30£23.70 -
Starting an Online Business All-in-One For Dummies
The tools you need to follow your dream of starting and running an online business!
With the right knowledge and resources, you can take action to start the online business you’ve been dreaming of. This comprehensive guide provides tips and tricks for turning your dream into a reality.
The sixth edition of Starting an Online Business: All-in-One For Dummieswill teach you the basics and beyond. It will prepare you to set up your business website, offer your products in an online store, and keep accurate books. The authors help you navigate the primary legal, accounting, and security challenges related to running an online business.
- Fund your business for success and future growth
- Use SEO strategically to drive traffic to a well-designed site
- Market your business effectively as an entrepreneur
- Stand out, build customer relationships, and sell on social media
- Keep up with ecommerce trends to stay a step ahead
With some guidance, you can find your market niche, create a business plan, and decide on a revenue model. Then, it’s time to set up shop! Starting an Online Business can help bring your dream of an online business to life and guide you on the road to success.
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£19.80£24.70Starting an Online Business All-in-One For Dummies
£19.80£24.70 -
Starting a Business All-in-One For Dummies
All the essential information in one placeStarting a Business All-in-One For Dummies, 3rd Edition is a treasure trove of useful information for new and would-be business owners. With content compiled from over ten best-selling For Dummies books, this guide will help with every part of starting your own business―from legal considerations to business plans, bookkeeping, and beyond. Whether you want to open a franchise, turn your crafting hobby into a money-maker, or kick off the next megahit startup, everything you need can be found inside this easy-to-use guide. This book covers the foundations of accounting, marketing, hiring, and achieving success in the first year of business in any industry. You’ll find toolkits for doing all the paperwork, plus expert tips for how to make it work, even when the going is rough.
- Access six books in one, covering the whole process of starting and running a new business
- Learn how to easily jump the hurdles that many new business owners face
- Tackle taxes, determine the best business model for you, and create a solid plan
- Keep the engine running with marketing tips, accounting ideas, and the basics on how to be a manager
This book is perfect for any new or veteran entrepreneur looking to build a business from the ground up.
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£19.80£24.70Starting a Business All-in-One For Dummies
£19.80£24.70 -
Starting & Running a Business All-in-One ForDummies 3e UK edition
Written by a team of business and finance experts, Starting & Running a Business All-In-One For Dummies is a complete guide to every aspect of setting up and growing a successful business.
Featuring straight-talking advice on everything from business planning and marketing, managing staff and dealing with legal issues, to bookkeeping and taking care of tax obligations, this book is your one-stop guide to turning your business plans into profit. This amazing all-in-one guide brings together specialists in finance, bookkeeping,planning, marketing and sales, staffing, taxation and more, all of them eager to share their hard-won expertise with you.
- Discusses ways to identify new business opportunities and how to put together a business plan
- Get the scoop on securing the financing you need to get started
- Includes tips on finding, managing, and retaining excellent staff
- Offers information on marketing and selling your products or services
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£20.90 -
Starting a Business in Ireland (8th edition): The Guide & Directory
For over 30 years, STARTING A BUSINESS IN IRELAND has been THE book that would-be entrepreneurs are advised to read before setting out on their entrepreneurial journey.
Updated for its 8th edition, STARTING A BUSINESS IN IRELAND takes readers through all the stages in starting a business, including:- Getting Started
- Researching Your Idea – and Market
- Writing Your Business Plan
- Financing Your Start-up
- Implementation.
A final chapter, Moving to Ireland to Start a Business, offers advice to non-residents on business incentives, business structures and taxation, and residency requirements.
The book also includes the most comprehensive directory available of State, EU and private sector organisations that provide assistance to start-ups and small businesses.Read more
£21.80 -
Day Trading Attention: How to Actually Build Brand and Sales in the New Social Media World
In his seventh business book, bestselling author, entrepreneur, and investor Gary Vaynerchuk offers fresh, in-depth advice to enhance brand development, grow sales, and beat the competition using modern advertising strategies grounded in social media.
In his 2013 bestseller Jab, Jab, Jab, Right Hook, Gary Vaynerchuk showed the world how to create winning content for underpriced attention channels. But since then, new platforms have emerged, others have become less relevant, and algorithms are incentivizing new styles of content. New skills are necessary to create advertising that builds brand and sales.
In his latest book, Vaynerchuk argues that today’s fast-growing businesses, brands, content creators, and influencers have one thing in common: They mastered storytelling in areas of underpriced attention, which predominantly exists across a handful of social media platforms. Informed by 20+ years of business and marketing success, he contends that the biggest transformation and opportunity is the “TikTokification of Social Media.” Increasingly, platforms are distributing content based on what users are interested in, rather than who they follow.
Small businesses, large corporations, and creators can take advantage of this trend to develop brand and grow sales by producing relevant, strategic content, even if they don’t have an audience. But how does one make relevant content? What should advertisements look like, in this new world?
In this book, Vaynerchuk provides detailed answers to these questions and more, revealing the tactics to master modern advertising with strategies you can apply to the moment you’re currently living in.
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£24.50£26.60 -
STARTUP SALES FIELD NOTES: How to Build Enterprise Sales …from Scratch to Scale: Practical Sales Methodology and Execution Skills for Founders and their Teams
STARTUP SALES FIELD NOTES provides a “block and tackle” education in enterprise sales fundamentals — practical “how to” knowledge, skills and tactics that founders and key startup personnel can put into practice right away to establish customer sales and accelerate revenue growth. You will learn how to:
- Build a repeatable sales process
- Employ effective customer prospecting practices
- Package and price a scalable revenue model
- Overcome barriers to purchase in large organizations
- Execute a successful pilot
- Gain support from the Decision-Making Unit
- Manage and negotiate effective Agreements
- Acquire successful Channel Sales partners
- Build and grow a high-performing sales team
Author Kent Summers teaches the B2B Sales for Startups IAP course at MIT, based on his experience growing five software startups over a 20 year period, three as founder. Kent is an active mentor with MIT Venture Mentoring Services, and an Executive Leadership Coach in the Harvard Business School Executive Leadership Initiative (ALI). Through sales workshops at many of top business accelerators around the world, hundreds of startup founders are growing their business by using Kent’s sales methods and practices.
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£28.70 -
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition
Entrepreneurial Finance: Venture Capital, Deal Structure & Valuation, Second Edition illustrates how the theory and methods of finance and economics can be used to guide strategic decision-making. This text prepares readers for a variety of situations that confront stakeholders in the rapidly evolving fields of entrepreneurial finance and venture capital, outlining ways to think from the investor’s and entrepreneur’s perspectives. Readers will find a unique and direct focus on value creation as the objective of each strategic and financial choice. The authors specifically address the influences of risk and uncertainty on new venture success and investment performance, devoting substantial attention to methods of financial modeling and contract design. Finally, they provide a comprehensive survey of approaches to new venture valuation, with an emphasis on applications.
The second edition is thoroughly revised to reflect new data, research, and changes in practice in this fast-moving field. It has an increased focus on venture capital, while maintaining its hallmark coverage of the financial aspects of entrepreneurship. Updates throughout address technological changes that have the potential to dramatically change the landscape for finance, such as recent innovations in contracting for early-stage ventures, artificial intelligence and machine learning, and Internet connectivity. Lastly, the book offers a companion website with a useful suite of resources for students and instructors alike, including spreadsheets, templates, simulation applications, and interactive cases and tutorials.
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£68.40