E-Commerce
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1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
If I were to give any other title to this book, I would’ve called it ‘A guide to social media marketing for new businesses and entrepreneurs’ or probably ‘Digital Marketing, How to do it right!’. However, I had to settle for a catchier title for obvious marketing reasons.Look, we all know the challenges with our business. When I talk to a new businesses, in majority of the cases I come across a pre-set number of queries. ‘How I grow my company’, ‘how I get more leads’, ‘how much budget should I allocate to digital marketing’ are some of the questions which should be addressed even before you start your online marketing journey. These questions should be addressed a as part of your strategy. Because strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business or a small business. As your business grows, your strategy will inevitably grow more complex over time.
We’ve talked about execution too. Find out which campaign works well on Social Media / PPC and SEO and throughout the book I addressed many of the prevalent queries. These are typically budget, audience targeting, client retention, and most importantly getting your online marketing strategy (and execution) right, so that you don’t diverge from your core business objectives.
Selling a product is very different then selling a service online. The underlying objective and difference here is that a product is a tangible object whereas service is value added through time intangible skills and expertise.
- Products are designed to meet the needs of the customer. So when you’re selling a product you would want to highlight the features / attributes and display the items appropriately online or in store. With product it’s easier for customers to appreciates its value. In the unlikely circumstances if they don’t like a product they can simply return it. They can also leave a review online for prospective customers and in turn the prospective customers can make a decision on the back of the reviews as well.
- Service based selling: are usually less expensive to operate than product businesses because you’re not having to maintain an inventory and it typically requires building relationship with the customers when necessary. Getting the pricing right for a service based service is often time consuming. This will vary between industries and experience of those operating in these industries. It is also more difficult to get ratings because it takes longer to get a service completed or to take effect.
In this amazing book you will also discover:
- The type of social media marketing campaigns you can use to dissect your marketing strategy
- How to use PPC, SEO and Social Media ads effectively for your digital marketing campaigns
- A step by step guide to create your own personalised online marketing plan that fits within a page (hence the name1 Page Online Marketing Gameplan)
- Get results on your digital marketing efforts from get go
- Find the budget and pricing that’s right for you
More about the Author
Sam and his ability to observe, capture, leverage and optimise the customer buying experience through data-driven strategy and decisions, and translate this into meticulously efficient, high-return campaigns that drive conversions. This no doubt stems from his years of experience in the streamlined financial industries, and it translates into a scientific yet pragmatic approach to marketing strategy and implementation. The result is an unrivalled success, whatever your KPI — Dillan Gandhi, Searchlight LondonSam Mahmud takes the intrigues of social media to a new level of understanding — Anita Amoa, Business Coach
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£9.50 -
2024 Social Media Content Planner & Guide for Coaches, Consultants & Online Experts
Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.
The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.
It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.
One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.
Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.
Here is a snapshot of what it contains:
Free Resources
1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)
2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)
3) Building Your Bio Blueprint (Valued at €59/£50/$59),
4) An invitation to join my private Facebook Group.
The Potential of Social Media as a Lead Generation Tool
Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative
Consistently Better Content
Brand Awareness Content
Consideration Content
Conversion or Sales Content
Advocate Content
How to Get Social Media Posts Seen by More People
Fostering Engagement: The Power of Two-Way Communication on Social Media
AI Powered Social Media
Augment Organic Reach with Paid Ads
Review Performance to Inform Future Campaigns
How to Maximize the Benefits of Your Content Calendar
Social Media Prompts for 2024
Week to View Diary
The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!
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£20.90 -
3 Months to No.1: The “No-Nonsense” SEO Playbook for Getting Your Website Found on Google
“What Can You Expect From This Book?”
Learn the SEO tactics that saw one Airline Pilot quit his flying career. The same ones he used to build a Top SEO Agency in London. 9 Years & 500 clients later, he hands you the Playbook.
“SEO For 2021 Onwards…”
Is This You?
- Total SEO Virgin?
- Entrepreneur?
- Business or Blog Owner with Big Plans?
Or Perhaps THIS is You…
- Mom & Pop store owner
- Hard worker in need of technical knowledge
- Frustrated Google Ads spender
- SEO professional looking for time-saving hacks
- Affiliate marketer
- SEO forum & blog reader in need of some structure
…If So, This Book Was Written For You
“Features FREE Video Series + SEO Blueprint”
What Does This Book Deliver?
Over 3 hours of invaluable ‘walk through’ video tutorials to SHOW you what to do, as well provide you with a step-by-step, week-by-week SEO Blueprint and Checklist.
If you’ve got a solid work ethic, you’re eager to learn, and your business model is sound, ‘3 Months to No.1’ will give you all the tools and know-how required to get your website to the very top of Google where the profit is.
Through a refreshingly no-nonsense plain English approach to SEO, successful London SEO Agency owner Will Coombe unveils how to…
- Discover SEO’s greatest secret – that it isn’t rocket science!
- Save thousands by doing SEO yourself, or with your in-house team
- Filter profitable traffic to your site
- Learn what on earth to do with your social media
- Effectively direct and monitor people doing SEO for you
- Gain the industry knowledge to call out anyone full of ‘BS’
Who is Will Coombe?
Before co-founding a successful Digital Marketing Agency in London over 10 years ago, Will Coombe flew passengers round the world for a living. Working for a major UK Airline he helped over 250,000 people reach their final destination. In the end though, his was Google.
Now a professional speaker on the subject of making businesses profitable through SEO, Will reveals how and why he went from ‘airline’, to ‘online’; and how you too can leverage his years of experience getting clients’ websites to the very top of Google.
He may have hung up his wings, but Will’s years of experience making technical jargon easily accessible to anyone who entered his cockpit is put to good use in ‘3 Months to No.1’.
“Learn. Take Action. Get Results.”
A Carefully Curated SEO Guide for 2021 Onwards
This book doesn’t hold ‘secrets’ you can’t find scattered throughout the Internet. Instead, it cuts through the noise and guides you to the ultimate return on time investment for SEO. It tells you what to focus on and when.
‘3 Months to No.1’ finally gives you a step-by-step Playbook. One with the fresh and down to earth approach of someone who came from no background in SEO or digital marketing at all.
“How High Will Your Revenue Go in 12 Weeks?”
You’ll Discover…
- Online marketing 101
- Personal advice for your business
- How to uncover money-making keywords
- Configuring WordPress for SEO success
- How to nail the technical elements
- How to win links
- A crash course in content marketing
- Social media account use (finally!)
- SEO if you’re a local business
- eCommerce SEO (inc. Shopify, Magento, & WooCommerce)
- Google penalty diagnosis & avoidance
- Why it’s quicker to go ‘white hat’ and not try to cheat Google
- + more…
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£15.20 -
A Marketer’s Guide to Digital Advertising: Transparency, Metrics, and Money
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.
With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company’s priorities list. A Marketer’s Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
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£27.50 -
Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.Read more
£69.30 -
Advertising Copywriter Because Badass Miracle Worker Isn’t An Official Job Title: Blank Lined Notebook Journal, Sarcastic Humor Present for Advertising Copywriter
Beautifully designed Blank lined notebook/journal to write down notes, thoughts, ideas…. Simple & funny to give as a gift for Advertising Copywriter.Read more
£5.30 -
Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today!
Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.
Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie!
- Choose the right affiliate product or service for you
- Find the best affiliate programs for you
- Find the best affiliate marketing strategies
Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker―big time.
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£17.20£20.90Affiliate Marketing For Dummies
£17.20£20.90 -
AI and the Future of Advertising: Precise Targeting and Real-Time Analytics
In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.
Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!
Report Highlights:
- The unfolding importance of AI in advertisement.
- The impact of precise targeting and real-time analytics.
- A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
- The ethical dilemmas posed by AI adoption in advertising.
- Preparing for a future where AI-driven strategies rule advertising.
Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!
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£11.40 -
Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.
Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.
This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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£41.20£42.70Applied Marketing Analytics Using R
£41.20£42.70 -
Are You Ready For Paid Ads?: How to get your business ready for massive growth
Have you ever wondered what paid advertising actually is?
Wondered how to master the magic art of Google Ads so your pay per click spend drives revenue?
Tried Facebook, Instagram and LinkedIn advertising but not reaped the rewards?
It’s time to choose a digital marketing book that unearths the expert’s secrets to success, so your paid advertising starts to work in your favour.
If you are responsible for the marketing strategy in your company – or want to understand more about entrepreneurial marketing, then this book is the perfect introduction to paid ads.
Not only will you learn to avoid eye wateringly expensive mistakes, but you will understand the role PPC ads plays in the larger marketing ecosystem.
Key breakthroughs you will discover include;
- Understanding how paid advertising works top level and being comfortable talking about goals and objectives in management meetings
- Knowing where and when paid advertising sits in your overall marketing strategy to actively drive your business goals
- How to avoid misguided decisions caused y the dangerous marketing myth ‘paid ads = sales’
- Discovering that good advertising campaigns are based on many different factors not just sales
- Understanding how and why your website needs to track visitor activity before you invest any money on advertising
- How to hire a good paid ads agency or an in-house specialist
Think of this book like a long letter from a friend who wants to see you succeed. By reading this book you will get a non-technical, to the point understanding of paid advertising overall – without losing time and valuable budget and instead make your money work for you!
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£5.70 -
Awareness Days Social Media Content Planner 2024: For small business owners and entrepreneurs to help plan, organise and create social media content
From the serious to the sublime – there’s an awareness day for practically anything these days. This planner will make creating your social media content a breeze! Over 1000 social media content prompt ideas using awareness days, to help you create trending, on-brand, relevant content for your business niche.The Awareness Days Content Planner 2024 is a fantastic book to add to your business toolkit, helping to take the stress out of creating your social media content. Use the planner to find out more about what’s celebrated throughout the world, what topics might be trending at different times of the year, and help you to plan the content for your business every month, or simply find out some of the more comical days just for fun!
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£9.50 -
B2B Digital Marketing Strategy: How to Use New Frameworks and Models to Achieve Growth
Hone and perfect your digital marketing skills and learn how to apply them effectively to B2B marketing with the new edition of this bestselling guide.
B2B Digital Marketing Strategy is a clear and practical digital marketing guide that helps readers get to grips with some of the more advanced and complex elements of B2B marketing. It gives readers an overview of the latest approaches, models, processes and solutions, as well as examples of technologies to help them deal with key current B2B digital marketing challenges such as those associated with account targeting, data utilization and digital campaign management. It expertly explains how to incorporate the latest digital methodologies into critical processes such as lead generation, customer retention and customer experience personalization. This book is an invaluable resource for any professional or student in the B2B space.
Newly updated, this second edition provides two new chapters on digital retention marketing and social media strategies as well as improved guidance on campaign tracking and gamification. This practical guide is packed with global case studies and examples such as Danfoss, American Express and IBM.
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£31.30 -
Beginner’s Guide To Starting a YouTube Channel: 2023 Edition: How To Become an Social Media Influencer & Content Creator (Home Based Business Guide Books)
Are you dreaming of internet fame, of becoming an influencer and social media content creator?Do you watch the big YouTube channels and wish that you could start your own? A channel that not only draws in a large audience but also earns you money?
Do you have a business that you think would benefit from video promotion?
The BEGINNER’S GUIDE TO STARTING A YOUTUBE CHANNEL: 2023 EDITION is the book for you!
Ann Eckhart, herself a YouTube creator since 2009, is back with the new yearly edition of her popular YouTube book. Every year, Eckhart updates this book with all of the newest information to help people start and grow their YouTube channels; and the 2023 version is her biggest edition yet!
In this easy-to-read guide book, Eckhart walks you step-by-step through everything you need to start and grow a popular and profitable YouTube channel, including:
How to create your YouTube channel and Google AdSense accounts along with how to brand your channel and content
Equipment needed to film, edit and upload videos – and how to do each step
Tips and tricks for creating quality content that will draw in viewers
The importance of selecting the right categories and themes for your videos
How to earn money on YouTube, from Google AdSense and sponsorships to merchandise and affiliate links
How to manage your YouTube accounting and bookkeeping
How to successfully promote and market your videos to guarantee maximum views and subscriber growth
Best practices for running a successful and profitable channel
Day in the life of a YouTuber
Whether you have yet to start your YouTube journey or have been struggling with your current content, BEGINNER’S GUIDE TO STARTING A YOUTUBE CHANNEL will tell you everything you need to know in order to start and grow a successful YouTube brand!
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£11.20 -
BTEC National Computing Student Book (BTEC Nationals Computing 2016)
The Student Book and ActiveBook has clearly laid out pages with a range of supportive features to aid learning and teaching:
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Getting to know your unit sections ensure learners understand the grading criteria and unit requirements.
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Getting ready for Assessment sections focus on preparation for external assessment with guidance for learners on what to expect. Hints and tips will help them prepare for assessment and sample answers are provided for a range of question types including, short and long answer questions, all with a supporting commentary. Learners can also prepare for internal assessment using this feature. A case study of a learner completing the internal assessment for that unit covering ‘How I got started’, ‘How I brought it all together’ and ‘What I got from the experience’.
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Pause Point features provide opportunities for learners to self-evaluate their learning at regular intervals. Each Pause Point point feature gives learners a Hint or Extend option to either revisit and reinforce the topic or encourage independent research or further study skills.
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Case Study and Theory into Practice features enable development of problem-solving skills and place the theory into real life situations learners could encounter.
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Assessment Activity/Practice features provide scaffolded assessment practice activities that help prepare learners for formative assessment. Within each assessment practice activity, a Plan, Do and Review section encourages supports learners’ formative assessment by to making sure they fully understand what they are being asked to do, what their goals are and how to evaluate the task and consider how they could improve.
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Dedicated Think Future pages provide case studies from the industry, with a focus on aspects of skills development that can be put into practice in a real work environment and further study.
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£29.50£32.30 -
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Business Analysis
Business analysts must respond to the challenges of today’s competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools to do so. It is also ideal for students wanting to gain university and industry qualifications. This fourth edition of the bestseller contains a new chapter on business analysis as a service and includes expanded material on strategic context, modelling business processes and gap analysis.Read more
£38.00£47.50Business Analysis
£38.00£47.50 -
Cambridge Technicals Level 3 IT
Exam Board: Cambridge
Level: Key Stage 4
Subject: IT
First Teaching: September 2016
First Exam: June 207Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 IT, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough.
Cambridge Technical Level 3 IT is matched exactly to the new specification and follows specialist pathways in IT Infrastructure Technician, Emerging Digital Technology Practitioner, Application Developer, and Data Analyst.
– Ensures effective teaching of each specialist pathway offered within the qualification.
– Focuses learning on the skills, knowledge and understanding demanded from employers and universities.
– Provides ideas and exercises for the application of practical skills and knowledge.
– Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectlyHodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the ‘Amended Pages’ link on the left of this webpage.
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£26.20£28.50Cambridge Technicals Level 3 IT
£26.20£28.50 -
Comprehensive Guide to Building Your Website with Wix: Learn Step-by-Step [Includes SEO Strategies]
Looking to create your own website effortlessly? Look no further! Our comprehensive book, “Build Your Website with Wix,” is the ultimate guide that will empower you to design and launch a stunning website using the user-friendly Wix platform. Whether you’re a beginner or an experienced user, this book is tailored to provide you with the knowledge and skills to build a professional website that stands out from the competition.
With over 300 pages of in-depth content, this book takes you on a journey from the fundamentals of website building to advanced techniques that enhance your online presence. Inside, you’ll discover:
- Step-by-step instructions: Follow our clear and concise instructions to navigate the Wix platform seamlessly. Build your website from scratch or use pre-designed templates – the choice is yours!
- Design and customization: Unleash your creativity with Wix’s intuitive drag-and-drop editor. Learn how to personalize your website with stunning layouts, fonts, colors, and images that resonate with your brand.
- Mobile optimization: Create a mobile-friendly website that looks amazing on all devices. Enhance user experience and boost your search engine rankings by ensuring your site is fully responsive.
- E-commerce integration: Turn your website into an online store with Wix’s powerful e-commerce features. Learn how to showcase products, manage inventory, process payments, and optimize conversions.
- SEO strategies: Master the art of search engine optimization and drive organic traffic to your website. Learn proven techniques to optimize your content, meta tags, and URLs to rank higher on search engine results pages.
- Blogging and content creation: Establish yourself as an authority in your niche by creating compelling blog posts and engaging content. Learn how to attract and retain visitors with valuable information that keeps them coming back for more.
- Analytics and performance tracking: Dive into the world of data-driven insights. Understand website analytics and tracking tools to measure your success, identify areas for improvement, and make data-backed decisions.
With “Build Your Website with Wix,” you’ll have everything you need to create a professional website that captivates your audience and helps you achieve your online goals. Join thousands of satisfied users who have unlocked their website-building potential with Wix!
Bullet Points:
- SIMPLIFIED WEBSITE CREATION: Effortlessly build your website using Wix’s user-friendly platform
- CUSTOMIZATION MADE EASY: Personalize your site with stunning layouts, fonts, colors, and images
- OPTIMIZED FOR MOBILE: Create a responsive website that looks amazing on any device
- POWERFUL E-COMMERCE TOOLS: Turn your website into a fully functional online store
- SEO STRATEGIES THAT WORK: Drive organic traffic and boost your search engine rankings
- ENGAGE WITH CONTENT: Establish your authority through blogging and valuable content creation
- TRACK YOUR SUCCESS: Measure performance, analyze data, and make data-backed decisions
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£9.10 -
Cosmetics Marketing: Strategy and Innovation in the Beauty Industry
Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.
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£30.90 -
Cryptocurrency Investing For Dummies (For Dummies (Business & Personal Finance))
From Bitcoin to Solana, the safe and secure way to invest in cryptocurrencies
Cryptocurrency Investing For Dummies, the bestselling guide to getting into the exciting world of crypto, is updated for today’s cryptocurrency markets. Currencies like Bitcoin, Ethereum, Solana, and XRP are gaining popularity, and this trusted guide can help you strike while the iron is hot to profit from the explosive growth in cryptocurrency. We’ll help you understand decentralized currency, get started with leading crypto exchanges and brokers, learn techniques to buy and sell, and strategize your crypto portfolio. You’ll even dig into the details on cryptocurrency tax laws and new opportunities for investors.
- Gain the tools you need to succeed in the cryptocurrency market
- Learn about the newest cryptocurrencies on the market and how to evaluate them
- Develop a strategy for reaping outsized gains using crypto exchanges
- Understand how cryptocurrencies interact with virtual worlds
This is the perfect Dummies guide for investors who are new to the cryptocurrency market or first-time investors who want to add cryptocurrency to their portfolio. Get started on your crypto adventure.
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£18.20£21.80 -
Cybersecurity All-in-One For Dummies
Over 700 pages of insight into all things cybersecurity
Cybersecurity All-in-One For Dummies covers a lot of ground in the world of keeping computer systems safe from those who want to break in. This book offers a one-stop resource on cybersecurity basics, personal security, business security, cloud security, security testing, and security awareness. Filled with content to help with both personal and business cybersecurity needs, this book shows you how to lock down your computers, devices, and systems―and explains why doing so is more important now than ever. Dig in for info on what kind of risks are out there, how to protect a variety of devices, strategies for testing your security, securing cloud data, and steps for creating an awareness program in an organization.
- Explore the basics of cybersecurity at home and in business
- Learn how to secure your devices, data, and cloud-based assets
- Test your security to find holes and vulnerabilities before hackers do
- Create a culture of cybersecurity throughout an entire organization
This For Dummies All-in-One is a stellar reference for business owners and IT support pros who need a guide to making smart security choices. Any tech user with concerns about privacy and protection will also love this comprehensive guide.
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£27.90£36.10Cybersecurity All-in-One For Dummies
£27.90£36.10 -
Data in Digital Advertising: Understand the Data Landscape and Design a Winning Strategy
From the author of “Introduction to Programmatic Advertising.”
This book is your ultimate guide to the advertising data landscape. It covers everything from basic concepts all the way to developing a successful data strategy. You will learn where advertising data comes from and how it flows around the ecosystem. It will help you understand what data is available for targeting from third-party vendors, as well as standalone advertising platforms such as Facebook, Google, or Amazon. Data Management Platforms (DMPs) are explored in depth, with detailed profiles of the most popular providers. All of this is set into context of key privacy regulations, including General Data Protection Regulation (GDPR). The final chapter gives you a blueprint for designing your own successful data strategy.
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£13.50£16.10 -
Digital Marketing All-In-One For Dummies
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
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£39.60 -
DIGITAL MARKETING For Beginners 2022: A Comprehensive Guide to Online marketing, Locating Your Customers, and expanding your Business Profitably
If you want to learn more about getting started in the world of online advertising, you’ve come to the right place.In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.
If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.
With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.
We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.
We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
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£8.50 -
Digital Marketing in Practice: Design, Implement and Measure Effective Campaigns
Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.
Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.
Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.
Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.
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£33.20 -
Digital Marketing Strategies for Value Co-creation: Models and Approaches for Online Brand Communities
Online brand communities (OBCs) are hugely important in the development of marketing strategy, but it is unclear how marketers can effectively utilise these platforms to enhance and develop consumer engagement. For an online brand community to be successful, it should allow members to feel a connection to the brand and with other members while forming a disconnection from those not belonging to the community. It should also have rituals and traditions that join members together over a revered commonality, and moral responsibility in contributing to the community. Indeed, brands play active roles in securing degrees of activity in OBCs’ through content that offers members the quality of engagement they seek.
This book focuses on contemporary digital marketing issues in OBCs, offering a comprehensive examination of consumers’ response to active engagement in such communities. It discusses how brands can tap into the various levels of participation, engagement and online conversations in the development of marketing strategy and ultimately examines how an online brand community strengthens value co-creation.
Balancing theory with practical approaches, this book gives serious treatment to an important yet until now overlooked area of digital marketing strategy, providing an important resource for scholars, students and practitioners.
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£85.50 -
Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)
Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
Do you want to get customers from these social media for cheap? Read on!With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.
These options provides you with the possibility toof showing your ads to those people who you really need it.
However, you need to know how to do it efficiently.
Otherwise, you may lose your money!This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.
– What is the key to success in Facebook Advertising?
– How to correctly setup an ad account?
– What are the 4 key steps to create advertisement in Facebook Ads Manager?
– How to setup Instagram Ads?
– How to monitor an ads’ performance effectively?
– How to avoid common mistakes?
And all this you get for the price of a cup of coffee.
So, scroll to the top of the page and click the “BUY NOW” button!
And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
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£11.80 -
Efficient Accounting with Xero: The definitive guide to optimizing your accounting with proven techniques and best practices
Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business
Purchase of the print or Kindle book includes a free PDF eBook
Key Features
- Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
- Master the use of Xero and implement best practices to avoid costly errors
- Learn techniques for recording and managing financial data efficiently
Book Description
Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.
You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.
By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.
What you will learn
- Understand why Xero is the best choice in accounting software for your SMB
- Easily set up or convert to Xero for a service- or product-based business
- Reconcile cash and related transactions effortlessly
- Track and depreciate capital assets purchased by and used in the business
- Produce customized reports tailored to your specific need
- Use Xero to make informed and timely decisions and become a better business owner or advisor
Who this book is for
This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.
Table of Contents
- Xero Basics – Subscriptions and when to use
- Exploring Bank Feeds – The heart of Xero
- Dialing in your organization’s settings in Xero
- Restart with The Fresh Start Method
- Conversion to Xero Made Easy
- Recording and Reconciling the Bank
- Invoicing and the Sales Process
- Manage Bills and purchases with Procure to Pay in Xero
- Using Xero On the Go
- Fixed Asset Management in Xero
- All You Need to Know About Manual Journals in Xero
- Correcting Mistakes with Find and Recode
- Run and customize Basic Reports In Xero
- Advanced Reporting with Business snapshot and Short-Term Cash Flow
- Create Custom Reports in Xero with the Layout Editor
- Run Your Practice with Xero HQ
- Practice wide Reports Templates in Xero
- Exporting your Data and Reports out of Xero
- Apps, Apps, Apps
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£21.80 -
Empowering Marketing and Sales with HubSpot: Take your business to a new level with HubSpot’s inbound marketing, SEO, analytics, and sales tools
Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers
Key Features
- Explore a full software stack for marketing, sales, and customer services to grow your business
- Understand how to organize, track, and build better relationships with leads and customers
- Learn to prioritize and execute your marketing tasks in an efficient way
Book Description
Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.
This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.
By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.
What you will learn
- Explore essential steps involved in implementing HubSpot correctly
- Build ideal marketing and sales campaigns for your organization
- Manage your sales process and empower your sales teams using HubSpot
- Get buy-in from your management and colleagues by setting up useful reports
- Use Flywheel strategies to increase sales for your business
- Apply the inbound methodology to scale your marketing
- Re-engage your existing database using the HubSpot retargeting ads tool
- Understand how to use HubSpot for any B2B industry in which you operate
Who this book is for
This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.
Table of Contents
- Overview of HubSpot – What you MUST know
- Generating Quick Wins with HubSpot in the First 30 Days
- Using HubSpot for Managing Sales Processes Effectively
- Empowering your sales team through HubSpot
- Increasing Online Visibility Using HubSpot’s SEO Tool
- Getting Known through Social Media on HubSpot
- Expanding your reach with Paid Ads managed on HubSpot
- Conducting a Portal Audit
- Converting your visitors to customers
- Revise your database with the HubSpot email marketing tools
- Proving That Your Efforts Worked Using the Reports
- Inbound or Outbound – Which Is Better for Your Business?
- Leveraging the Benefits of the Marketing Flywheel
- Using Hubspot For all Types of Businesses
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£25.60 -
Facebook Marketing For Beginners: Learn The Basics Of Facebook Advertising And Strategies In 5 Days And Learn It Well (Business And Money Series)
This Guide Will Help You Understand The Fundamentals Of Facebook Advertising And Strategies In 5 Days..
- Do you feel overwhelmed with Facebook Ads?
- Frustrated with Facebook ads not producing good results?
- Are you struggling to reach new clients, customers, or social media followers?
- Would you like a guide that’ll show you step-by-step how to do all of the above – even if you have never done this before?
…If you answered yes to the above questions, then you NEED this book.
In this book, Amazon Bestselling author, Michael Ezeanaka explains in very simple terms how the Facebook Advertising platform works, the key features you need to pay attention to and how to acquire ideal customers very cheaply – no matter the business you are into!
In this book, you’ll discover:
- How to leverage the Facebook Ads Manager to create highly optimized and profitable Facebook Ads
- How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low
- A clever modification that allows you to securely maintain and manage your Facebook Pages, Ad Accounts and Catalogs
- 10 incredible Facebook features you can take advantage of to boost your business profits
- How to monitor customer behaviour on your website and use it to retarget those same people on Facebook – leading to more relevant targeting and increased sales
- The A-to-Z of a Facebook Ad Campaign including how to choose the right objective for your ad, add payment methods, set suitable budgets etc.
- How to set up a highly converting sales funnel using Clickfunnels
- How to integrate the sales funnels with your facebook page
- How to create irresistible lead magnets that’ll help you 10x the size of your email list, followers and potential customers
- The correct way to utilise the data from Facebook Analytics
- How to set up highly optimised and profitable Instragram Ads
- 20 costly mistakes beginners make and how you can avoid them
- 20 Frequently asked questions about Facebook Advertising (with answers)
- A unique case study that shows you how you can make as much as $53,500 in profit from your knowledge of Facebook Advertising – if you choose to follow the business model discussed in the case study
…and much, much more!
The strategies discussed in this book has worked for countless other people with no prior experience of Facebook Advertising. As long as you’re willing to put in the work and follow the step-by-step strategies, you’ll have every chance to succeed as well
Excited to get started?
Scroll up to the top and hit that Buy Now button!
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£13.30 -
Facebook Marketing For Dummies, 6th Edition
Add Facebook to your marketing plan―and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
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£14.00£17.10Facebook Marketing For Dummies, 6th Edition
£14.00£17.10 -
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb…
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!
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£16.50£20.90 -
Financial Modeling Using Quantum Computing: Design and manage quantum machine learning solutions for financial analysis and decision making
Elevate your problem-solving prowess by using cutting-edge quantum machine learning algorithms in the financial domain
Purchase of the print or Kindle book includes a free PDF eBook
Key Features
- Learn to solve financial analysis problems by harnessing quantum power
- Unlock the benefits of quantum machine learning and its potential to solve problems
- Train QML to solve portfolio optimization and risk analytics problems
Book Description
Quantum computing has the potential to revolutionize the computing paradigm. By integrating quantum algorithms with artificial intelligence and machine learning, we can harness the power of qubits to deliver comprehensive and optimized solutions for intricate financial problems.
This book offers step-by-step guidance on using various quantum algorithm frameworks within a Python environment, enabling you to tackle business challenges in finance. With the use of contrasting solutions from well-known Python libraries with quantum algorithms, you’ll discover the advantages of the quantum approach. Focusing on clarity, the authors expertly present complex quantum algorithms in a straightforward, yet comprehensive way. Throughout the book, you’ll become adept at working with simple programs illustrating quantum computing principles. Gradually, you’ll progress to more sophisticated programs and algorithms that harness the full power of quantum computing.
By the end of this book, you’ll be able to design, implement and run your own quantum computing programs to turbocharge your financial modelling.
What you will learn
- Examine quantum computing frameworks, models, and techniques
- Get to grips with QC’s impact on financial modelling and simulations
- Utilize Qiskit and Pennylane for financial analyses
- Employ renowned NISQ algorithms in model building
- Discover best practices for QML algorithm
- Solve data mining issues with QML algorithms
Who this book is for
This book is for financial practitioners, quantitative analysts, or developers; looking to bring the power of quantum computing to their organizations. This is an essential resource written for finance professionals, who want to harness the power of quantum computers for solving real-world financial problems. A basic understanding of Python, calculus, linear algebra, and quantum computing is a prerequisite.
Table of Contents
- Quantum Computing Paradigm
- Quantum Machine Learning Algorithms
- Quantum Finance Landscape
- Derivatives Valuation
- Portfolio Valuations
- Credit Risk Analytics
- Implementation in Quantum Clouds
- HPCs and Simulators Relevance
- NISQ Quantum Hardware Evolution
- Quantum Roadmap for Banks and Fintechs
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£32.30 -
Global Marketing
Learn and develop skills involving strategic global marketing decision-making
Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.
Key Features include:
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A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process
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Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world
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End of part and end of chapter case studies to help you understand how the theory relates to real world application
New to this edition:
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The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’
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Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies
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Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo
This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.
Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.
Pearson, the world’s learning company.
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£51.30Global Marketing
£51.30 -
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Google Ads (AdWords) Workbook (2023): Advertising on Google Ads, YouTube, & the Display Network (2023 Marketing – Social Media, SEO, & Online Ads Books)
2023 Updated Edition
Learn Google Ads (AdWords) in Plain English – Step by Step!
Buy the Workbook Used by Jason McDonald to Teach Google Ads (AdWords) Advertising.- Updated – Fully updated for 2023 – coverage of RSAs (Responsive Search Ads), Keyword Match Types, and AI-based Campaigns such as ‘Performance Max.’
- Google Ads in all its Glory – master the Google Search Network, Google Display Network and Remarketing, Shopping Ads, and even YouTube
- Read the Reviews – compare the REAL REVIEWS of this book compared to the REVIEWS (?) of other books
- Learn to Advertise Your Business on Google without losing money
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to use Google Ads effectively
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to AdWords success.
- Access Free Tools – access the companion Marketing Almanac with free tools for Google AdWords!
The #1 Bestselling Workbook on Google Ads Advertising for Your Business
- Jason McDonald – written by a successful practitioner of AdWords. Just Google ‘Google Ads Expert Bay Area.’
- Stanford University – used by Dr. McDonald in his courses, both online and in face-to-face workshops
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online.
Table of Contents- Google Ads Basics – the basics matter, so begin at the beginning.
- Google Ads Gotchas – identify and fix the six main ‘Google Ads Gotchas’ that may be costing you a LOT OF MONEY.
- Keywords – find and leverage transactional keywords that make you money and nix ones that lose you money.
- The Search Network: Organization – organize your Search Network campaigns for ease-of-use and maximum effect.
- The Search Network: Ads & Bidding – write “attract / repel” ads and learn how to bid for highest ROI
- Google Display Network – avoid rip offs in the GDN, and optimize for placements and strategies that truly work
- YouTube – Google’s subsidiary, YouTube, is the #2 Search Engine. Master video advertising easily.
- Shopping – Shopping Ads on Google including the Google Merchant Center.
- Metrics – Learn what you can and should measure in Google Ads, and use this data to optimize your RETURN ON AD SPEND (ROAS)
- Tools – Includes a free companion Marketing Almanac, with hundreds of FREE tools to master Google Ads better, faster, cheaper.
Google Advertising in PLAIN ENGLISH: let Jason guide you in SIMPLE language to INCREDIBLE return on investment via Google Ads / AdWords
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£33.10 -
Google AdWords For Dummies, 3rd Edition
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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£0.80 -
High-Impact Content Marketing: Strategies to Make Your Content Intentional, Engaging and Effective
Create meaningful engagement, drive conversion rates and boost customer retention with this crucial resource to unlocking the true potential of your content marketing strategy.
In an era of user-generated, human-generated and machine-generated content, mistakes are increasingly costlier to make. And more difficult to recover from. To succeed in the highly competitive creator economy of today and the future, content marketers need to rethink their approach or go the way of the dinosaurs.
High-Impact Content Marketing shows how to succeed by taking a simplified yet strategic approach to standing out and driving revenue impact. It covers time-proven strategies to create video, audio, social media and longer-form content that audiences will actually want to consume and how to do so in a genuinely inclusive way. It also shows how to master content distribution across channels such as websites, blogs, email and social media networks to maximize reach, engagement and impact.
What makes High-Impact Content Marketing unique is how it weaves in behavioral science and adult learning principles to maximize and measure impact. It features easy-to-implement frameworks and actionable guides throughout as well as examples of best-in-class content marketing from the likes of Patagonia, Microsoft, Spotify and Google plus interviews with top industry experts from across the globe. Guidance is also included on how to align content with various stages of the customer journey. This is an essential blueprint for ensuring the long-term success of your content marketing strategy to increase brand awareness, build relationships and boost conversions.
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£15.00£23.70 -
How To Get To The Top of Google: The Plain English Guide to SEO
Revised and updated for 2023 — now with FREE downloadable checklists ✅Become one of the 10,000+ business owners and marketers who have used this bestselling no-nonsense SEO book to increase their rankings and sell more.
Whether you’ve dabbled in Search Engine Optimisation (SEO) and been disappointed with the results, a complete SEO newbie looking for a large slice of the ranking pie or you’re a seasoned professional looking to stay up to date with the best SEO practices, this book is for you.
How would it feel to…
- Understand how Google chooses which websites to rank?
- Know which keywords to target to attract people who are ready to buy?
- Have your most profitable keywords rank top?
- Confidently tweak your website and its structure (no technical know-how needed!) for fast gains?
- Be able to write killer content that Google and your visitors love?
- Build relationships with key publishers in your industry and have them begging for your content?
- Have crafted a complete SEO strategy to get big results?
What kind of results can you achieve?
One of our clients came to us in 2015 asking for help. His business was making $2k per month in sales, and he was contemplating closing shop. Today, that business turns over $3.4million per month, thanks to the strategies in this book. You’ll read about and learn from this business and others in this book.
What’s inside?
Section 1: Foundations
You’ll learn:
- F free ways to appear on the first page of Google
- How to identify keywords that will drive hordes of hungry traffic
- The key to seeing ranking gains in just weeks
- Why snooping on your competitors is crucial, and how to steal the good bits.
Section 2: Your Website
Transform your website’s ranking by:
- Structuring it to make it easy for Google AND visitors to use
- Using content to 10x your traffic
- Transforming your blog into a sales generator
- Avoiding the SEO pitfalls that do more harm than good
Section 3: Promoting Your Website
You’ll find out:
- The exact process that took one business from 35 to 3,450 leads a month
- How to get links from national newspaper websites
- The easy way to pitch content without sounding desperate
- How to get links from social media
Section 4: Designing Your SEO Strategy
SEO can be overwhelming. Replace panic with calm as you:
- Put everything into a comprehensive strategy
- Pick the key tasks to get results if you’re low on time
- Learn which metrics to track and which to ignore
- Implement three key practices that will ensure long-term improvement, whatever Google throws at you
“But how do I know all this is possible?”
Tim Cameron-Kitchen started out as a professional drummer. After building and ranking a website for his next-door neighbour, he got bitten by the SEO bug. Thousands of clients later and a team of 100 at his agency, Exposure Ninja, Tim’s story shows that anyone can learn what it takes to rank their website on Google. We update the book every year to reflect the latest changes to the algorithm, so you’re always in the know. Lifetime updates are included with purchase, so this is the last SEO book you’ll ever need to buy!
Bonuses worth over £400
You’ll also receive a FREE video review of your website’s SEO and marketing, carried out by one of our experts at Exposure Ninja. They’ll build you a prioritised plan to follow to improve your ranking and sales.
PLUS — Download 10 Free SEO Checklists and Templates
Get all the SEO templates mentioned in the book, plus extras to help you with your marketing, including:
- Keyword Research
- Content Planning
- Content Outreach
- Influencer Outreach
- …and more!
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£6.60 -
How to PR a law firm
In an online world, you have a profile and reputation whether you like it or not. Your reputation – for expertise, trustworthiness, competence, passion or humour – has value.
This book is aimed at anyone in a law firm involved in PR and communications… which should be everyone. Everyone in a law firm has a role to play in making sure that the vision of the firm, and the strategy it is following to bring this to life, is understood externally.
Every social media post, quote in the press or award shortlist builds up the reputation you want to be known for. We’ll also take you through the steps you need to think about if a crisis unfolds.
You know what you deserve to be known for. This book outlines how we can make that happen.
All proceeds from this book will fund work in the autism space to ensure better understanding and focus on the actions that are needed to make the world a better place for all autistic people.
About the author
Melissa Davis has over 24 years’ experience in communications, with 18 years of this spent in the legal sector.
Melissa’s commitment to deliver the best integrated PR campaigns that are purpose-led and truly help law firms differentiate themselves saw her launch MD Communications in 2010, with headquarters in London and team members scattered across several jurisdictions.
Originally from Darlington, Melissa enjoys advising multi-jurisdictional clients and bringing together people across the legal sector to deliver communications that drive connection and growth.
Melissa is a champion for mental wellbeing and diversity in the legal sector with a specific focus on neurodiversity. She sits on the International Bar Association global mental wellbeing taskforce. Melissa is a special needs parent with a daughter with extreme autism who is non-verbal. Her drive to make change for her daughter means Melissa is passionate about ensuring that everyone can use communication to make the world more inclusive for all autistic people.
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£19.00How to PR a law firm
£19.00 -
Instagram For Business For Dummies, 2nd Edition
Put your best brand story in front of 1+ billion users!
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics―and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
- Set up your account, profile, and analytics
- Upload content and get smart with IG Stories and live video
- Build and target paid advertising
- Master the art of the hashtag
Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business―and there’s no better way to begin a gripping new chapter in that story than with this book.
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£17.70£21.80Instagram For Business For Dummies, 2nd Edition
£17.70£21.80 -
Instagram For Dummies (For Dummies (Computer/Tech))
Are you on Insta? Start sharing pictures and a lot, lot more
Instagram For Dummies helps you navigate Instagram and all the updates coming to the platform. For new and experienced users, this book keeps you in the know, so you can post to your feed, create Reels and Stories, broadcast and watch live video, and so much more. This handy guide covers creating Reels to attract more followers, adding updates and stickers for stories, and the addition of multiple feeds so you can customize your experience. There are so many new features coming to this ever-more-popular social platform, you need a friend like Dummies to help you keep up. Create viral content, or just share cat pics with your close friends and family.
- Learn the basics of the Instagram app and web interfaces
- Get started with your first posts, Stories, and Reels
- Discover the many new features that are making Instagram more fun than ever
- Find out how to make your posts scroll-stopping and more popular
This is the perfect how-to guide for both newbie and experienced social media users who need a guide on setting up Instagram, expanding their audience, and doing more on the app.
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£11.70£15.20Instagram For Dummies (For Dummies (Computer/Tech))
£11.70£15.20
