In Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.

If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!

• Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
• Covers SEO and optimizing servers for SEO
• Provides important information on SEO web design
• Shows you how to use SEO to stay “above the fold”

If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.

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Is SEO worth doing? This question is what many business owners have asked themselves over the years. We all use the internet to help us make decisions; we all turn to search engines to better educate ourselves and explore brands, businesses, products, and services. Sadly, this has left search engine optimisation in a place that seems at odds with life.
And yet, despite the overwhelming evidence surrounding us, businesses still see search engine optimisation as a risk. An investment that might not pay off.

In this groundbreaking book, SEO specialist Andrew Holland turns the way we think about SEO on its head. Through 100 illustrated stories and essays, you will swallow the red pill and journey down the rabbit hole into SEO wonderland. Learning how to see and better explain the value of SEO to anyone in the process.

The Value of SEO is the book you’ll want to send to your prospects. It provides part education, part entertainment. The book doesn’t tell you how to do SEO but reminds you of why SEO is a must-do for any business that wants to matter to the people they seek to serve.

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Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.

Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement

With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

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Learn and develop skills involving strategic global marketing decision-making

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process

• Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world

• End of part and end of chapter case studies to help you understand how the theory relates to real world application

New to this edition:

• The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’

• Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies

• Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo

This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

Pearson, the world’s learning company.

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Marketing has become ridiculously complicated, but yours doesn’t have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

• Walk through a highly refined discovery process that culminates in finding your brand’s purpose
• Define your company’s purpose in eight words or fewer
• Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
• Assemble effective marketing plans that engage employees, inspire customers, and attract new business
• Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

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We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…

You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

What’s covered?

CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general

CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success

CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines

CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time

CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy

CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best

CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content

CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content

CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO

CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links

CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema

CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels

CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year

CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing

CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!

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Learn how to use ChatGPT effectively and ethically in work and business! A must-have guide for you or your team. This is a human-written book about AI!

The ChatGPT Guide for Business is full of practical applications and techniques to harness AI for productivity, enhance work, and gain a competitive edge. People who use AI will outperform those who don’t – This book ensures you reap the benefits rather than being left behind.

AI tools like ChatGPT are powerful but carry huge risks. For example, did you know that asking ChatGPT questions using customer information might break the law, putting your job and business at risk? Or that if you ask GPT for help, sometimes it makes up fake answers? And these aren’t the only risks.

This book tackles these concerns, offering tools to use ChatGPT in business, maximising strengths, minimising risks, and avoiding data protection breaches. Learn to use AI responsibly without damaging your business or compromising your values.

In this book, you will learn:

• Responsible AI use
  Use ChatGPT in a value-adding way which is not lazy! Benefit from AI use without damaging your brand.
• Critical foundation skills
  The basics of ChatGPT and AI Large Language Models (LLMs), and the three laws for responsible AI use in business.
• Practical tips and techniques
  Practical applications for AI tools in various business areas. Prompt Engineering Techniques for business communications, learning, strategy, project management, marketing, and more.
• AI ethics and how to navigate the future
  Best practices for responsible AI use and ethical considerations. Insights on the future of AI and its impact on the workforce.
• Techniques make you and your team AI-ready
  How to adapt strategically to become an “AI first organisation”. Techniques to boost ChatGPT’s accuracy from 17% to near 100%.

This guide is hyper-relevant to most aspects of work and business, especially making it a must-have guide for you and your team! If you require a resource to persuade your colleagues to adopt AI, look no further!

Written by an experienced CEO with a deep understanding of business and technology, this book breaks down complex concepts into simple terms, making it accessible for readers without a technical background.

Be aware as AI changes the world – learn to adapt, thrive, and use these tools effectively and ethically.

What’s Inside? (Book Contents)

• Introduction
• Part 1: The Basics
• Chapter 1: Getting Started
• Chapter 2: Essential Skills
• Chapter 3: Risks and Warnings
• Part 2: Techniques and Prompts
• Why These Prompts?
• Chapter 4: Business Communications
• Chapter 5: Learning and Education
• Chapter 6: Business Strategy and Planning
• Chapter 7: Marketing Communications
• Chapter 8: Business Admin
• Chapter 9: Project Management
• Chapter 10: Sales
• Chapter 11: Recruitment
• Chapter 12: Team Management
• Chapter 13: Legal
• Chapter 14: Design and Creative Prompts
• Chapter 15: Have Fun with It
• Part 3: Deeper Concepts
• Chapter 16: Pro Tips and Tricks
• Chapter 17: AI Automations
• Chapter 18: Become an AI-First Organisation
• Chapter 19: Ethical Considerations
• Chapter 20: Looking to the Future
• What Next?

About the Author:

Andrew, a UK tech entrepreneur, acrobat, powerlifter, and serial author, is passionate about a future where technology enriches lives and bolsters productivity. He empowers businesses to embrace innovation. A dedicated sportsman, Andrew is an IPF World Bench Press Bronze Medallist for Great Britain.

Get this book today and ensure you read part 1 – The first 45 pages!

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Use modern Python libraries such as pandas, NumPy, and scikit-learn and popular machine learning and deep learning methods to solve financial modeling problems

Purchase of the print or Kindle book includes a free eBook in the PDF format

Key Features

• Explore unique recipes for financial data processing and analysis with Python
• Apply classical and machine learning approaches to financial time series analysis
• Calculate various technical analysis indicators and backtest trading strategies

Book Description

Python is one of the most popular programming languages in the financial industry, with a huge collection of accompanying libraries. In this new edition of the Python for Finance Cookbook, you will explore classical quantitative finance approaches to data modeling, such as GARCH, CAPM, factor models, as well as modern machine learning and deep learning solutions.

You will use popular Python libraries that, in a few lines of code, provide the means to quickly process, analyze, and draw conclusions from financial data. In this new edition, more emphasis was put on exploratory data analysis to help you visualize and better understand financial data. While doing so, you will also learn how to use Streamlit to create elegant, interactive web applications to present the results of technical analyses.

Using the recipes in this book, you will become proficient in financial data analysis, be it for personal or professional projects. You will also understand which potential issues to expect with such analyses and, more importantly, how to overcome them.

What you will learn

• Preprocess, analyze, and visualize financial data
• Explore time series modeling with statistical (exponential smoothing, ARIMA) and machine learning models
• Uncover advanced time series forecasting algorithms such as Meta’s Prophet
• Use Monte Carlo simulations for derivatives valuation and risk assessment
• Explore volatility modeling using univariate and multivariate GARCH models
• Investigate various approaches to asset allocation
• Learn how to approach ML-projects using an example of default prediction
• Explore modern deep learning models such as Google’s TabNet, Amazon’s DeepAR and NeuralProphet

Who this book is for

This book is intended for financial analysts, data analysts and scientists, and Python developers with a familiarity with financial concepts. You’ll learn how to correctly use advanced approaches for analysis, avoid potential pitfalls and common mistakes, and reach correct conclusions for a broad range of finance problems.

Working knowledge of the Python programming language (particularly libraries such as pandas and NumPy) is necessary.

Table of Contents

1. Acquiring Financial Data
2. Data Preprocessing
3. Visualizing Financial Time Series
4. Exploring Financial Time Series Data
5. Technical Analysis and Building Interactive Dashboards
6. Time Series Analysis and Forecasting
7. Machine Learning-Based Approaches to Time Series Forecasting
8. Multi-Factor Models
9. Modelling Volatility with GARCH Class Models
10. Monte Carlo Simulations in Finance
11. Asset Allocation
12. Backtesting Trading Strategies
13. Applied Machine Learning: Identifying Credit Default
14. Advanced Concepts for Machine Learning Projects
15. Deep Learning in Finance

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You already know that TikTok is HUGE and it’s going to get even bigger…

By picking up this book, you’ll be taking the first step into learning how to carve off just a slice of this ENORMOUS pie to begin making a significantly positive change in your marketing and your wider life.

TikTok Marketing Secrets is a guide written solely to help brands, business owners and marketers achieve their goal of viral success in the scary ocean that is the TikTok algorithm.

After 100s of millions of views across various accounts, this book will provide you with everything you need to get BIG numbers fast… before the gold rush ends.

TikTok, right now, is a once-in-a-lifetime opportunity and this handbook has been created to do the hard work for you.

You’ll discover how to:

• Get MILLIONS of views on your TikToks so you can show off jaw-dropping numbers at your next team meeting
• Write easy-to-film ideas on autopilot and never have to worry about “I don’t know what to post” again
• Turn big views into sales so you get money in your pocket, boost your business or rocket your career.

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