Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.

The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.

It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.

One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.

Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.

Here is a snapshot of what it contains:

Free Resources

1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)

2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)

3) Building Your Bio Blueprint (Valued at €59/£50/$59),

4) An invitation to join my private Facebook Group.

The Potential of Social Media as a Lead Generation Tool

Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative

Consistently Better Content

Brand Awareness Content

Consideration Content

Conversion or Sales Content

Advocate Content

How to Get Social Media Posts Seen by More People

Fostering Engagement: The Power of Two-Way Communication on Social Media

AI Powered Social Media

Augment Organic Reach with Paid Ads

Review Performance to Inform Future Campaigns

How to Maximize the Benefits of Your Content Calendar

Social Media Prompts for 2024

Week to View Diary

The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!

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In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.

Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!

Report Highlights:

• The unfolding importance of AI in advertisement.
• The impact of precise targeting and real-time analytics.
• A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
• The ethical dilemmas posed by AI adoption in advertising.
• Preparing for a future where AI-driven strategies rule advertising.

Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!

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Looking to create your own website effortlessly? Look no further! Our comprehensive book, “Build Your Website with Wix,” is the ultimate guide that will empower you to design and launch a stunning website using the user-friendly Wix platform. Whether you’re a beginner or an experienced user, this book is tailored to provide you with the knowledge and skills to build a professional website that stands out from the competition.

With over 300 pages of in-depth content, this book takes you on a journey from the fundamentals of website building to advanced techniques that enhance your online presence. Inside, you’ll discover:

1. Step-by-step instructions: Follow our clear and concise instructions to navigate the Wix platform seamlessly. Build your website from scratch or use pre-designed templates – the choice is yours!
2. Design and customization: Unleash your creativity with Wix’s intuitive drag-and-drop editor. Learn how to personalize your website with stunning layouts, fonts, colors, and images that resonate with your brand.
3. Mobile optimization: Create a mobile-friendly website that looks amazing on all devices. Enhance user experience and boost your search engine rankings by ensuring your site is fully responsive.
4. E-commerce integration: Turn your website into an online store with Wix’s powerful e-commerce features. Learn how to showcase products, manage inventory, process payments, and optimize conversions.
5. SEO strategies: Master the art of search engine optimization and drive organic traffic to your website. Learn proven techniques to optimize your content, meta tags, and URLs to rank higher on search engine results pages.
6. Blogging and content creation: Establish yourself as an authority in your niche by creating compelling blog posts and engaging content. Learn how to attract and retain visitors with valuable information that keeps them coming back for more.
7. Analytics and performance tracking: Dive into the world of data-driven insights. Understand website analytics and tracking tools to measure your success, identify areas for improvement, and make data-backed decisions.

With “Build Your Website with Wix,” you’ll have everything you need to create a professional website that captivates your audience and helps you achieve your online goals. Join thousands of satisfied users who have unlocked their website-building potential with Wix!

Bullet Points:

1. SIMPLIFIED WEBSITE CREATION: Effortlessly build your website using Wix’s user-friendly platform
2. CUSTOMIZATION MADE EASY: Personalize your site with stunning layouts, fonts, colors, and images
3. OPTIMIZED FOR MOBILE: Create a responsive website that looks amazing on any device
4. POWERFUL E-COMMERCE TOOLS: Turn your website into a fully functional online store
5. SEO STRATEGIES THAT WORK: Drive organic traffic and boost your search engine rankings
6. ENGAGE WITH CONTENT: Establish your authority through blogging and valuable content creation
7. TRACK YOUR SUCCESS: Measure performance, analyze data, and make data-backed decisions

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

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Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
Do you want to get customers from these social media for cheap? Read on!

With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.

These options provides you with the possibility toof showing your ads to those people who you really need it.

However, you need to know how to do it efficiently.
Otherwise, you may lose your money!

This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.

– What is the key to success in Facebook Advertising?

– How to correctly setup an ad account?

– What are the 4 key steps to create advertisement in Facebook Ads Manager?

– How to setup Instagram Ads?

– How to monitor an ads’ performance effectively?

– How to avoid common mistakes?

And all this you get for the price of a cup of coffee.

So, scroll to the top of the page and click the “BUY NOW” button!

And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.

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Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business

Purchase of the print or Kindle book includes a free PDF eBook

Key Features

• Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
• Master the use of Xero and implement best practices to avoid costly errors
• Learn techniques for recording and managing financial data efficiently

Book Description

Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.

You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.

By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.

What you will learn

• Understand why Xero is the best choice in accounting software for your SMB
• Easily set up or convert to Xero for a service- or product-based business
• Reconcile cash and related transactions effortlessly
• Track and depreciate capital assets purchased by and used in the business
• Produce customized reports tailored to your specific need
• Use Xero to make informed and timely decisions and become a better business owner or advisor

Who this book is for

This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.

Table of Contents

1. Xero Basics – Subscriptions and when to use
2. Exploring Bank Feeds – The heart of Xero
3. Dialing in your organization’s settings in Xero
4. Restart with The Fresh Start Method
5. Conversion to Xero Made Easy
6. Recording and Reconciling the Bank
7. Invoicing and the Sales Process
8. Manage Bills and purchases with Procure to Pay in Xero
9. Using Xero On the Go
10. Fixed Asset Management in Xero
11. All You Need to Know About Manual Journals in Xero
12. Correcting Mistakes with Find and Recode
13. Run and customize Basic Reports In Xero
14. Advanced Reporting with Business snapshot and Short-Term Cash Flow
15. Create Custom Reports in Xero with the Layout Editor
16. Run Your Practice with Xero HQ
17. Practice wide Reports Templates in Xero
18. Exporting your Data and Reports out of Xero
19. Apps, Apps, Apps

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Elevate your problem-solving prowess by using cutting-edge quantum machine learning algorithms in the financial domain

Purchase of the print or Kindle book includes a free PDF eBook

Key Features

• Learn to solve financial analysis problems by harnessing quantum power
• Unlock the benefits of quantum machine learning and its potential to solve problems
• Train QML to solve portfolio optimization and risk analytics problems

Book Description

Quantum computing has the potential to revolutionize the computing paradigm. By integrating quantum algorithms with artificial intelligence and machine learning, we can harness the power of qubits to deliver comprehensive and optimized solutions for intricate financial problems.

This book offers step-by-step guidance on using various quantum algorithm frameworks within a Python environment, enabling you to tackle business challenges in finance. With the use of contrasting solutions from well-known Python libraries with quantum algorithms, you’ll discover the advantages of the quantum approach. Focusing on clarity, the authors expertly present complex quantum algorithms in a straightforward, yet comprehensive way. Throughout the book, you’ll become adept at working with simple programs illustrating quantum computing principles. Gradually, you’ll progress to more sophisticated programs and algorithms that harness the full power of quantum computing.

By the end of this book, you’ll be able to design, implement and run your own quantum computing programs to turbocharge your financial modelling.

What you will learn

• Examine quantum computing frameworks, models, and techniques
• Get to grips with QC’s impact on financial modelling and simulations
• Utilize Qiskit and Pennylane for financial analyses
• Employ renowned NISQ algorithms in model building
• Discover best practices for QML algorithm
• Solve data mining issues with QML algorithms

Who this book is for

This book is for financial practitioners, quantitative analysts, or developers; looking to bring the power of quantum computing to their organizations. This is an essential resource written for finance professionals, who want to harness the power of quantum computers for solving real-world financial problems. A basic understanding of Python, calculus, linear algebra, and quantum computing is a prerequisite.

Table of Contents

1. Quantum Computing Paradigm
2. Quantum Machine Learning Algorithms
3. Quantum Finance Landscape
4. Derivatives Valuation
5. Portfolio Valuations
6. Credit Risk Analytics
7. Implementation in Quantum Clouds
8. HPCs and Simulators Relevance
9. NISQ Quantum Hardware Evolution
10. Quantum Roadmap for Banks and Fintechs

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Learn and develop skills involving strategic global marketing decision-making

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process

• Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world

• End of part and end of chapter case studies to help you understand how the theory relates to real world application

New to this edition:

• The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’

• Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies

• Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo

This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

Pearson, the world’s learning company.

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INSTAGRAM MARKETING

Introducing the ultimate guide to Instagram marketing!

Are you struggling to grow your Instagram following for your personal brand, business, or just for fun? Look no further! This book, “Instagram Marketing: A Guide to Growing Your Brand with Instagram” is here to teach you the ins and outs of promoting your brand on the world’s largest photo-sharing platform.

In this comprehensive guide, you’ll learn how to:

• Run effective Instagram ads to reach your target audience
• Create visually stunning, engaging content that will keep your followers coming back for more
• Understand and analyze your Instagram analytics to track your growth and success

We’ve compiled years of experience and expertise into this easy-to-follow guide, making it the perfect resource for anyone looking to take their Instagram marketing to the next level. Whether you’re a small business owner, a social media influencer, or just looking to boost your personal brand, this book has something for everyone.

Don’t let your Instagram presence fall behind the competition. Purchase this book today, available in both print and digital formats, and start seeing real results on your account!

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The Best Keyword Research for SEO Book Is Here!

This tactical keyword research & content planning guide was created specifically to help bloggers, niche website builders & affiliate marketers who are struggling to find the most optimal SEO keywords for their content and put them into a publishing schedule that can fuel their long-term goals.

Inside the Keyword Accelerator Playbook, you’ll discover step-by-step strategies for accelerating your website rankings, traffic & earnings as fast as possible using proven systems for growth.

If you want to know how to do SEO keyword research & content planning in a more intelligent—and profitable—way, then the Keyword Accelerator Playbook has exactly what you need to experience more predictable results.
—
“I’m giving away my complete keyword research and content planning strategies that have fueled every successful website I’ve ever created.” – Stephen Hockman, Author & Founder of SEO Chatter
—

By the end of this SEO keyword research book, you’ll know how to…

• Choose the least competitive SEO keywords for your articles that can get you to the top of Google faster.
• Sort through your initial list of keywords to find the best terms that offer the most traffic potential.
• Spy on—and steal—your competitors’ top-performing keywords to help speed up your own website’s growth even faster.
• Select the right time frame for publishing new batches of keyword-focused articles on your website.
• Pick the best publishing strategy for your website based on SEO keyword topics and keyword types.
• Properly arrange your list of optimal keywords in a content publishing plan that can help you stay on track with writing a steady flow of articles to achieve more predictable results.
• Feel 100% confident in your ability to set up a long-term publishing plan.
• Know exactly what keywords you’re going to write new articles about and in which order.
• Have a solid schedule in place for when content will be published over the next 30 days, 3 months, 6 months, or even an entire year.
• But most importantly, becoming the most proficient online publisher who you were truly meant to be.

The Keyword Accelerator Playbook is 100% beginner-friendly with the ultimate goal of helping bloggers, niche website builders & affiliate marketers like you who want to achieve faster results from their publishing efforts with the fewest amount of headaches.

You won’t find any other book on the market like it on the market. Guaranteed!

Grab your copy today so you can put your website in the SEO fast lane!

Note: Inside the book, you’ll be given the option to grab an add-on for the “Keyword Accelerator Cheatsheets & Tracking Templates”. These files can be helpful if you don’t want to create your own printable step-by-step guides or tracking spreadsheets from scratch that are explained in full detail in the playbook. Consider this optional add-on as a time-saver; however, you can get full value out of the Keyword Accelerator Playbook without it.

Also, in the “Next Steps” section at the end of the book, you can learn how to book a 1:1 consultation with me if you ever need any extra help putting the SEO keyword research methods or content planning into practice. The playbook will teach you everything you need to succeed, but this opportunity is available if you want personalized help at any point in your website building journey.

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Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online.

Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site’s content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time.

Packed with sector-specific tips, this complete playbook on SEO for law firms will help you:

• Research the right keywords
• Structure your website for higher rankings
• Optimize for local SEO
• Get more 5-star online reviews
• Create compelling content to earn high-quality backlinks
• Identify and fix technical issues
• Continuously improve visibility and conversions.

Includes access to downloadable templates to get you started:

• Keyword Research Template
• On-Page SEO Content Audit Template
• Technical SEO Audit Template
• Citations Tracker.

Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas.

Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.

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A much-needed approach to marketing, advertising and life.

Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).

Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.

Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.

This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.

No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.

A few things you’ll learn while reading Meaningful Marketing:

• Why people make decisions emotionally, not rationally
• How to employ a marketing strategy that lasts decades, not months
• How your mission, strategy and tactics should all match
• Principles that explain why you makes decisions, not just how
• How to identify the exact person you seek to serve
• Why some companies are marketing geniuses and others are just plain bad

You can do work that matters for people who need it. This book will show you how.

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Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.

Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.

With My Revision Notes, every student can:
– Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.

– Plan and manage a successful revision programme using the topic-by-topic planner.

– Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.

– Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.

Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities

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Use modern Python libraries such as pandas, NumPy, and scikit-learn and popular machine learning and deep learning methods to solve financial modeling problems

Purchase of the print or Kindle book includes a free eBook in the PDF format

Key Features

• Explore unique recipes for financial data processing and analysis with Python
• Apply classical and machine learning approaches to financial time series analysis
• Calculate various technical analysis indicators and backtest trading strategies

Book Description

Python is one of the most popular programming languages in the financial industry, with a huge collection of accompanying libraries. In this new edition of the Python for Finance Cookbook, you will explore classical quantitative finance approaches to data modeling, such as GARCH, CAPM, factor models, as well as modern machine learning and deep learning solutions.

You will use popular Python libraries that, in a few lines of code, provide the means to quickly process, analyze, and draw conclusions from financial data. In this new edition, more emphasis was put on exploratory data analysis to help you visualize and better understand financial data. While doing so, you will also learn how to use Streamlit to create elegant, interactive web applications to present the results of technical analyses.

Using the recipes in this book, you will become proficient in financial data analysis, be it for personal or professional projects. You will also understand which potential issues to expect with such analyses and, more importantly, how to overcome them.

What you will learn

• Preprocess, analyze, and visualize financial data
• Explore time series modeling with statistical (exponential smoothing, ARIMA) and machine learning models
• Uncover advanced time series forecasting algorithms such as Meta’s Prophet
• Use Monte Carlo simulations for derivatives valuation and risk assessment
• Explore volatility modeling using univariate and multivariate GARCH models
• Investigate various approaches to asset allocation
• Learn how to approach ML-projects using an example of default prediction
• Explore modern deep learning models such as Google’s TabNet, Amazon’s DeepAR and NeuralProphet

Who this book is for

This book is intended for financial analysts, data analysts and scientists, and Python developers with a familiarity with financial concepts. You’ll learn how to correctly use advanced approaches for analysis, avoid potential pitfalls and common mistakes, and reach correct conclusions for a broad range of finance problems.

Working knowledge of the Python programming language (particularly libraries such as pandas and NumPy) is necessary.

Table of Contents

1. Acquiring Financial Data
2. Data Preprocessing
3. Visualizing Financial Time Series
4. Exploring Financial Time Series Data
5. Technical Analysis and Building Interactive Dashboards
6. Time Series Analysis and Forecasting
7. Machine Learning-Based Approaches to Time Series Forecasting
8. Multi-Factor Models
9. Modelling Volatility with GARCH Class Models
10. Monte Carlo Simulations in Finance
11. Asset Allocation
12. Backtesting Trading Strategies
13. Applied Machine Learning: Identifying Credit Default
14. Advanced Concepts for Machine Learning Projects
15. Deep Learning in Finance

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By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist.

Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account.

Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing, and the crafting of a winning strategy.

“If it wasn’t for Claire and her team, I would not have a business – honestly.”
David Nicholls, Will Writer

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Marketing has become ridiculously complicated, but yours doesn’t have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

• Walk through a highly refined discovery process that culminates in finding your brand’s purpose
• Define your company’s purpose in eight words or fewer
• Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
• Assemble effective marketing plans that engage employees, inspire customers, and attract new business
• Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

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