E-business

Learn and develop skills involving strategic global marketing decision-making

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process

• Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world

• End of part and end of chapter case studies to help you understand how the theory relates to real world application

New to this edition:

• The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’

• Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies

• Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo

This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

Pearson, the world’s learning company.

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Examine the effects of Google’s Panda and Penguin algorithms
• Consider opportunities in mobile, local, and vertical SEO
• Build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

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Elevate your problem-solving prowess by using cutting-edge quantum machine learning algorithms in the financial domain

Purchase of the print or Kindle book includes a free PDF eBook

Key Features

• Learn to solve financial analysis problems by harnessing quantum power
• Unlock the benefits of quantum machine learning and its potential to solve problems
• Train QML to solve portfolio optimization and risk analytics problems

Book Description

Quantum computing has the potential to revolutionize the computing paradigm. By integrating quantum algorithms with artificial intelligence and machine learning, we can harness the power of qubits to deliver comprehensive and optimized solutions for intricate financial problems.

This book offers step-by-step guidance on using various quantum algorithm frameworks within a Python environment, enabling you to tackle business challenges in finance. With the use of contrasting solutions from well-known Python libraries with quantum algorithms, you’ll discover the advantages of the quantum approach. Focusing on clarity, the authors expertly present complex quantum algorithms in a straightforward, yet comprehensive way. Throughout the book, you’ll become adept at working with simple programs illustrating quantum computing principles. Gradually, you’ll progress to more sophisticated programs and algorithms that harness the full power of quantum computing.

By the end of this book, you’ll be able to design, implement and run your own quantum computing programs to turbocharge your financial modelling.

What you will learn

• Examine quantum computing frameworks, models, and techniques
• Get to grips with QC’s impact on financial modelling and simulations
• Utilize Qiskit and Pennylane for financial analyses
• Employ renowned NISQ algorithms in model building
• Discover best practices for QML algorithm
• Solve data mining issues with QML algorithms

Who this book is for

This book is for financial practitioners, quantitative analysts, or developers; looking to bring the power of quantum computing to their organizations. This is an essential resource written for finance professionals, who want to harness the power of quantum computers for solving real-world financial problems. A basic understanding of Python, calculus, linear algebra, and quantum computing is a prerequisite.

Table of Contents

1. Quantum Computing Paradigm
2. Quantum Machine Learning Algorithms
3. Quantum Finance Landscape
4. Derivatives Valuation
5. Portfolio Valuations
6. Credit Risk Analytics
7. Implementation in Quantum Clouds
8. HPCs and Simulators Relevance
9. NISQ Quantum Hardware Evolution
10. Quantum Roadmap for Banks and Fintechs

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Create a long-term customer engagement strategy using effective social media campaigns that enhance ROI across channels, using guidance and examples from National Geographic, Lush, Dreams and more.

Organizations often talk of digital planning but struggle to know which channels to invest in, how to integrate them with content marketing activity, or fail to develop measurable outputs that align with business objectives. This book provides a clear road map for efficient planning, deliverance and financial accountability of social media’s contribution to the business.

Social Media Strategy provides a simple, structured way to create integrated customer engagement and social media campaigns that work, delivering practical guidance on key areas, such as:
-Identifying and targeting audience segments
-Methods of two-way community engagement
-Reputation management
-Being present on the right channels
-Driving action through influencers
-Identifying the relevant tools and platforms to audit, track and measure business impact and customer engagement

With example templates, interviews and global case studies including National Geographic, Lush, South West Airlines, Dreams, Mumsnet and more, this professional guide delivers a long-term solution for maximizing social media led business development for any business.

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Leverage HubSpot to reach your target audience with the right content and convert them into loyal customers

Key Features

• Explore a full software stack for marketing, sales, and customer services to grow your business
• Understand how to organize, track, and build better relationships with leads and customers
• Learn to prioritize and execute your marketing tasks in an efficient way

Book Description

Empowering Marketing and Sales with HubSpot is your comprehensive solution to using HubSpot to achieve your business goals with a flexible and lean approach. With this book, you’ll implement out-of-the-box solutions provided by HubSpot for sales and marketing professionals using all the tools needed to effectively manage your business campaigns, sales, and marketing automation processes.

This book will take you through steps to ensure your investment in HubSpot pays off from Day 1. You’ll learn how to set up HubSpot correctly and understand how to generate quick wins for your organization. Next, you will work with important HubSpot tools for SEO, social media, and ads. The book will also show you how to use HubSpot for conversational marketing and create a marketing funnel using HubSpot’s lead capture and engagement tools. In addition to this, you will get to grips with building custom reports, dashboards, and notifications to stay on top of company marketing goals. Later, you will learn how to use HubSpot for inbound marketing and for every type of business, such as manufacturing, agriculture, and eCommerce.

By the end of this HubSpot book, you will have the skills you need to be able to set up effective marketing campaigns and leverage the insights gleaned from sales efforts using just one platform.

What you will learn

• Explore essential steps involved in implementing HubSpot correctly
• Build ideal marketing and sales campaigns for your organization
• Manage your sales process and empower your sales teams using HubSpot
• Get buy-in from your management and colleagues by setting up useful reports
• Use Flywheel strategies to increase sales for your business
• Apply the inbound methodology to scale your marketing
• Re-engage your existing database using the HubSpot retargeting ads tool
• Understand how to use HubSpot for any B2B industry in which you operate

Who this book is for

This HubSpot marketing book is for sales and marketing professionals, business owners, and entrepreneurs who want to use HubSpot for scaling their sales and marketing activities. A basic understanding of key marketing terms is required to get started with this book.

Table of Contents

1. Overview of HubSpot – What you MUST know
2. Generating Quick Wins with HubSpot in the First 30 Days
3. Using HubSpot for Managing Sales Processes Effectively
4. Empowering your sales team through HubSpot
5. Increasing Online Visibility Using HubSpot’s SEO Tool
6. Getting Known through Social Media on HubSpot
7. Expanding your reach with Paid Ads managed on HubSpot
8. Conducting a Portal Audit
9. Converting your visitors to customers
10. Revise your database with the HubSpot email marketing tools
11. Proving That Your Efforts Worked Using the Reports
12. Inbound or Outbound – Which Is Better for Your Business?
13. Leveraging the Benefits of the Marketing Flywheel
14. Using Hubspot For all Types of Businesses

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Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business

Purchase of the print or Kindle book includes a free PDF eBook

Key Features

• Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
• Master the use of Xero and implement best practices to avoid costly errors
• Learn techniques for recording and managing financial data efficiently

Book Description

Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.

You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.

By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.

What you will learn

• Understand why Xero is the best choice in accounting software for your SMB
• Easily set up or convert to Xero for a service- or product-based business
• Reconcile cash and related transactions effortlessly
• Track and depreciate capital assets purchased by and used in the business
• Produce customized reports tailored to your specific need
• Use Xero to make informed and timely decisions and become a better business owner or advisor

Who this book is for

This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.

Table of Contents

1. Xero Basics – Subscriptions and when to use
2. Exploring Bank Feeds – The heart of Xero
3. Dialing in your organization’s settings in Xero
4. Restart with The Fresh Start Method
5. Conversion to Xero Made Easy
6. Recording and Reconciling the Bank
7. Invoicing and the Sales Process
8. Manage Bills and purchases with Procure to Pay in Xero
9. Using Xero On the Go
10. Fixed Asset Management in Xero
11. All You Need to Know About Manual Journals in Xero
12. Correcting Mistakes with Find and Recode
13. Run and customize Basic Reports In Xero
14. Advanced Reporting with Business snapshot and Short-Term Cash Flow
15. Create Custom Reports in Xero with the Layout Editor
16. Run Your Practice with Xero HQ
17. Practice wide Reports Templates in Xero
18. Exporting your Data and Reports out of Xero
19. Apps, Apps, Apps

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Introducing the 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts developed by the award-winning internationally renowned social media marketing strategist and trainer, Louise McDonnell. Designed to revolutionise your social media marketing game, it is a must-have for coaches, consultants, course creators, and online experts ready to unlock social media’s true potential and massively elevate their online presence. With over four best-selling books under her belt, McDonnell’s track record speaks for itself.

The 2024 Social Media Planner and Guide is not your average marketing book; it is a game-changer that demystifies the complexities of social media marketing. With its eye-catching layout and compact A5 format, it is so easy to navigate through every page. Packed with helpful suggestions and strategies, this book will empower you to skyrocket your social media engagement like never before.

It is like having an encyclopedia of tips and knowledge at your fingertips. From national days to add fun to your posts to a full year’s worth of diary space, this planner and guide has it all, transforming your social media posts and campaigns into powerful and engaging experiences for you and your growing followers.

One of the key features is the section dedicated to events and days to remember. You will never miss out on capitalising on those trending hashtags and popular trends. McDonnell knows that timing and relevance are key to successful social media campaigns, ensuring you have all the tools needed to stay ahead of the game. Another impressive aspect is the space it provides to jot down your ideas, insights, and personal reflections.

Why try to navigate the vast and ever-changing landscape of social media marketing trying to figure it out for yourself and getting more frustrated by the lack of results when you can easily start implementing strategies that work from the outset.

Here is a snapshot of what it contains:

Free Resources

1) 2024 Social Media Content Planning Calendar (Value €159/£138/$159)

2) Unlocking Social Media Success: 6 Strategies to Boost Leads for Coaches and Consultants: Free Training (Value€159/£138/$159)

3) Building Your Bio Blueprint (Valued at €59/£50/$59),

4) An invitation to join my private Facebook Group.

The Potential of Social Media as a Lead Generation Tool

Selling Services on Social Media: A Unique Approach Establishing A Brand Narrative

Consistently Better Content

Brand Awareness Content

Consideration Content

Conversion or Sales Content

Advocate Content

How to Get Social Media Posts Seen by More People

Fostering Engagement: The Power of Two-Way Communication on Social Media

AI Powered Social Media

Augment Organic Reach with Paid Ads

Review Performance to Inform Future Campaigns

How to Maximize the Benefits of Your Content Calendar

Social Media Prompts for 2024

Week to View Diary

The 2024 Social Media Content Planner and Guide for Coaches, Consultants and Online Experts is your secret weapon to success in the digital space and get the attention and interest you deserve to grow your business. Order your copy today!

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Master the art of crafting compelling technical writing portfolios and explore best practices of API documentation and efficient SOP creation for accuracy, completeness, and consistency.

Key Features

• Explore nuances in technical terminology, decode jargon, and simplify intricate concepts for diverse users
• Acquire skills in managing technical writing projects and collaboration with SME’s
• Discover optimal approaches to API documentation, integrating code examples, and assimilating developer feedback

Book Description

Dive into the world of technical writing with this comprehensive guide that equips you with the expertise to produce crystal-clear, concise, and captivating content across a myriad of technical domains.

Begin your journey with an introduction to technical writing, mastering project management and seamless collaboration with experts for exceptional documentation creation. The book then delves into an array of sought-after technical writing domains, encompassing API documentation, cybersecurity policy writing, SOP’s, knowledge management, grant proposals, white papers, case studies, and user manuals Uncover the power of tools like Swagger and Postman for user-friendly API documentation, and familiarize yourself with industry-leading tools like Jekyll, LaTeX, and MadCap Flare. Throughout the book, you’ll explore practical examples and engage in hands-on exercises for each documentation type, refining your writing skills. The journey culminates in crafting a robust technical writing portfolio and gaining valuable insights on securing a competitive role in the field.

By the end of the book, you’ll be well-prepared to thrive in a fulfilling technical writing career, equipped with the skills and knowledge that set you apart from the crowd.

What you will learn

• Build a captivating portfolio with organized writing samples for seamless navigation
• Craft policies in accordance with regulatory frameworks, and proposals that align with funding requisites
• Establish professional online presence and broaden your industry network
• Master the architecture and formats of white papers & case studies
• Gain insights into API documentation types, and user behavior analysis
• Learn tech writing skills across varied documentation, elevating your earning potential
• Gain hands-on experience in composing SOP’s for portfolio enrichment

Who This Book Is For

This book is intended for technical writers, product managers, software developers, developer advocates, and individuals tasked with the upkeep of technical documentation. Encompassing a thorough exploration of technical writing principles and techniques, it provides invaluable perspectives and actionable advice suitable for professionals at varying levels of proficiency. A foundational grasp of grammar and writing is presumed, given that the book primarily centers on best practices and strategies in technical writing.

Table of Contents

1. Introduction to Technical Writing
2. Managing Technical Writing Projects and Working With Subject Matter Experts
3. API Documentation
4. Cybersecurity Policy Writing
5. Standard Operating Procedures
6. Knowledge Management
7. Grant Proposals
8. White Papers
9. User Manuals
10. Creating a Technical Writing Portfolio
11. Finding a Job As a Technical Writer

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The detailed road map for optimizing your Google Ads campaigns is in your hands.

With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!

The complexity of this “performance” marketing lever scares many business owners:

They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.

They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.

They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.

All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.

This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.

This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.

Are you prepared to advance your Google Ads campaigns?

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Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.

Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.

“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer

“Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.

……………………………………………………………………………………………………………………………………………………………………………

Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.

At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books

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Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.

Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.

With My Revision Notes, every student can:
– Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.

– Plan and manage a successful revision programme using the topic-by-topic planner.

– Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.

– Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.

Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities

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Fill Facebook, Instagram, LinkedIn etc. … DAILY! – But where do you get the content from?

• Would you like to do professional social media marketing and need interesting content every day that will make people click?
• Do you often catch yourself starting a post with similar or the same content as before?
• Do you urgently need new, fresh ideas that create variety, range, and interest?

“It has never been so simple to fill social media channels every day with top content”

✅ – Includes a free content plan

Your content or social media marketing only works if you manage to post exciting content with a high click rate – preferably daily. It’s very easy to quickly run out of ideas. But, with this book, you will never have this problem again.

In this book, you will find:

• More than 150 ideas for your posts and content for the coming years.
• Concepts for the implementation as well as text, pictures, or video.
• A practical structure of the ideas for simple and fast findability.
• Suitable topics for every taste and target group—from serious to very funny.
• Many specific and successful practical examples of posts from different topics.

How does this sound to you? Move on from the troublesome search for post ideas to get you noticed and buy the book now!

From practice for practice

Author, marketing expert, and keynote speaker, Roman Kmenta, inspires delegates of world-renowned companies like Würth, media group RTL, Zurich Insurance, and Suzuki with his talks on international forums. He is an intensive user of content marketing strategies. His content inspires more than 25,000 people a month and helps them be more successful in business.

In this book, you will find the best of his own practice as well as many ideas and examples from highly experienced colleagues in the marketing field. Here, you have a template with which you can produce content for your business with a wide range, quickly and easily.

This unique Content Marketing book is perfect for you if you …

• are an entrepreneur or owner of a small business and would like to reach potential customers via social media.
• are an aspiring influencer or would like to become one and need ideas to build a fan base.
• are a salesperson and want to support your sales with effective activities on Facebook, Instagram, LinkedIn, and other channels.
• are employed as an expert and use social media for the extension of your expert status to increase your career opportunities.
• are using social media for personal reasons and want to constantly provide your network with interesting or funny content.

Which category speaks to you? Whatever your social media marketing needs, this book can instantly help you to reach your targets. Buy it now!

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WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book category

In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?

The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.

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We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…

You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

What’s covered?

CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general

CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success

CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines

CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time

CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy

CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best

CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content

CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content

CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO

CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links

CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema

CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels

CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year

CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing

CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!

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Learn how to use ChatGPT effectively and ethically in work and business! A must-have guide for you or your team. This is a human-written book about AI!

The ChatGPT Guide for Business is full of practical applications and techniques to harness AI for productivity, enhance work, and gain a competitive edge. People who use AI will outperform those who don’t – This book ensures you reap the benefits rather than being left behind.

AI tools like ChatGPT are powerful but carry huge risks. For example, did you know that asking ChatGPT questions using customer information might break the law, putting your job and business at risk? Or that if you ask GPT for help, sometimes it makes up fake answers? And these aren’t the only risks.

This book tackles these concerns, offering tools to use ChatGPT in business, maximising strengths, minimising risks, and avoiding data protection breaches. Learn to use AI responsibly without damaging your business or compromising your values.

In this book, you will learn:

• Responsible AI use
  Use ChatGPT in a value-adding way which is not lazy! Benefit from AI use without damaging your brand.
• Critical foundation skills
  The basics of ChatGPT and AI Large Language Models (LLMs), and the three laws for responsible AI use in business.
• Practical tips and techniques
  Practical applications for AI tools in various business areas. Prompt Engineering Techniques for business communications, learning, strategy, project management, marketing, and more.
• AI ethics and how to navigate the future
  Best practices for responsible AI use and ethical considerations. Insights on the future of AI and its impact on the workforce.
• Techniques make you and your team AI-ready
  How to adapt strategically to become an “AI first organisation”. Techniques to boost ChatGPT’s accuracy from 17% to near 100%.

This guide is hyper-relevant to most aspects of work and business, especially making it a must-have guide for you and your team! If you require a resource to persuade your colleagues to adopt AI, look no further!

Written by an experienced CEO with a deep understanding of business and technology, this book breaks down complex concepts into simple terms, making it accessible for readers without a technical background.

Be aware as AI changes the world – learn to adapt, thrive, and use these tools effectively and ethically.

What’s Inside? (Book Contents)

• Introduction
• Part 1: The Basics
• Chapter 1: Getting Started
• Chapter 2: Essential Skills
• Chapter 3: Risks and Warnings
• Part 2: Techniques and Prompts
• Why These Prompts?
• Chapter 4: Business Communications
• Chapter 5: Learning and Education
• Chapter 6: Business Strategy and Planning
• Chapter 7: Marketing Communications
• Chapter 8: Business Admin
• Chapter 9: Project Management
• Chapter 10: Sales
• Chapter 11: Recruitment
• Chapter 12: Team Management
• Chapter 13: Legal
• Chapter 14: Design and Creative Prompts
• Chapter 15: Have Fun with It
• Part 3: Deeper Concepts
• Chapter 16: Pro Tips and Tricks
• Chapter 17: AI Automations
• Chapter 18: Become an AI-First Organisation
• Chapter 19: Ethical Considerations
• Chapter 20: Looking to the Future
• What Next?

About the Author:

Andrew, a UK tech entrepreneur, acrobat, powerlifter, and serial author, is passionate about a future where technology enriches lives and bolsters productivity. He empowers businesses to embrace innovation. A dedicated sportsman, Andrew is an IPF World Bench Press Bronze Medallist for Great Britain.

Get this book today and ensure you read part 1 – The first 45 pages!

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This Guide Will Help You Understand The Fundamentals Of Facebook Advertising And Strategies In 5 Days..

• Do you feel overwhelmed with Facebook Ads?
• Frustrated with Facebook ads not producing good results?
• Are you struggling to reach new clients, customers, or social media followers?
• Would you like a guide that’ll show you step-by-step how to do all of the above – even if you have never done this before?

…If you answered yes to the above questions, then you NEED this book.

In this book, Amazon Bestselling author, Michael Ezeanaka explains in very simple terms how the Facebook Advertising platform works, the key features you need to pay attention to and how to acquire ideal customers very cheaply – no matter the business you are into!

In this book, you’ll discover:

• How to leverage the Facebook Ads Manager to create highly optimized and profitable Facebook Ads
• How to create a highly effective customer avatar that will boost your conversion rates while keeping ad costs extremely low
• A clever modification that allows you to securely maintain and manage your Facebook Pages, Ad Accounts and Catalogs
• 10 incredible Facebook features you can take advantage of to boost your business profits
• How to monitor customer behaviour on your website and use it to retarget those same people on Facebook – leading to more relevant targeting and increased sales
• The A-to-Z of a Facebook Ad Campaign including how to choose the right objective for your ad, add payment methods, set suitable budgets etc.
• How to set up a highly converting sales funnel using Clickfunnels
• How to integrate the sales funnels with your facebook page
• How to create irresistible lead magnets that’ll help you 10x the size of your email list, followers and potential customers
• The correct way to utilise the data from Facebook Analytics
• How to set up highly optimised and profitable Instragram Ads
• 20 costly mistakes beginners make and how you can avoid them
• 20 Frequently asked questions about Facebook Advertising (with answers)
• A unique case study that shows you how you can make as much as $53,500 in profit from your knowledge of Facebook Advertising – if you choose to follow the business model discussed in the case study

…and much, much more!

The strategies discussed in this book has worked for countless other people with no prior experience of Facebook Advertising. As long as you’re willing to put in the work and follow the step-by-step strategies, you’ll have every chance to succeed as well

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Marketing has become ridiculously complicated, but yours doesn’t have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

• Walk through a highly refined discovery process that culminates in finding your brand’s purpose
• Define your company’s purpose in eight words or fewer
• Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
• Assemble effective marketing plans that engage employees, inspire customers, and attract new business
• Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

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By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist.

Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account.

Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing, and the crafting of a winning strategy.

“If it wasn’t for Claire and her team, I would not have a business – honestly.”
David Nicholls, Will Writer

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