E-business

Up relevance scores, improve page speed, optimize voice search questions, and more!  

Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?”

By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You’ll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.

• Develop a search strategy and use new SERP features
• Maximize the effects of personalized search
• Analyze results with improved analytics tools
• Optimize voice search strategies

There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets. 

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“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges Panel

The market leading and award winning text on social media marketing has been fully updated for this fourth edition. 

With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.

11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.

The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.

A must-have text for those studying social media marketing.

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If you want to start your journey to social media marketing success, then keep reading..

If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.

In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.

The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.

The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;

• Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
• Clear and precise details and facts on social media marketing.
• Practical tips you can implement and start using immediately.
• Ways you can maneuver social media channels to give your brand an edge over competitors.
• The ultimate strategies for building up engagement on your social media pages.
• A detailed step-by-step guide to advertising successfully on each different social media channels.
• And much more!

With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!

Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!

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Make friends and sell things to people through social media 

Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.

Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.

• Choose the best SMM combination for you
• Avoid common mistakes and pitfalls
• Track your customers from awareness to retention
• Try out the latest stuff that really works

Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!

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◆Do you want to learn how to build a successful online business?
◆When you see other eCommerce businesses, do you think to yourself, ‘Hey, I can do that too!’?
◆Do you have an idea but are struggling to get it launched to the marketplace?

Well, you’ve come to the right place; with this book, we aim to empower you and give you all the tools and skills you require to launch the business you know you can! We’ll give you the latest tips and tricks to build and scale your business exponentially.

As you know, the eCommerce industry has been around since the late 1900s (dot com boom), but most people have been reluctant to change, as we can tell by the stores that shut down in 2020. The truth is that commerce is ever-growing, and it’s time we make a change! So how do you keep up with an industry that’s ever-growing?

You play the game differently. As an entrepreneur, it’s your job to know about the latest strategies to grow your business. You need to develop unique marketing campaigns, develop a hot-selling product and lead customers to your page daily! Because if you don’t, you’ll soon be shutting down your website.

Consider this your call to action, your opportunity to change your life, career, and business trajectory. We introduce you to The eCommerce Formula™.

The formula will teach you how you can leverage your time and impact and set up your business for massive success. So the question is, will you risk it all and go at it alone? Or will you follow the formula to eCommerce success?

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Go beyond the standard checklists and “ultimate guides” to learn what really makes Google tick

The Science of SEO is an intuitive and practical discussion of the computer science of search engine optimization. In the book, you’ll explore the relevant aspects of information retrieval, natural language processing, and generative AI you can use to accelerate and level-up your understanding of how search engines retrieve, parse, and―most importantly―rank information.

As you build your technical SEO skillset and improve your working knowledge of how modern search engines―like Google, Bing ,and Yandex―operate, you’ll learn to go beyond simply copying the tactics and strategies found in widely read blogs and build mental models of how search actually works―and evolves―on the modern web.

The book also offers:

• An easy-to-understand entry point for anyone trying to learn information retrieval on the web
• Techniques for building your own software (in Python and Node) that helps you analyze and navigate hidden opportunities presented by Google
• How to directly interface with engineering teams through SEO product management techniques and workflows

An essential and insightful presentation of technical SEO concepts paired with step-by-step Python and Node implementations to build your own search engine, The Science of SEO is tailor-made for SEO and web professionals seeking easy-to-follow information to help them advance their “under-the-hood” knowledge of search engine optimization.

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Get people to read, listen to, and watch your LinkedIn messages

The Ultimate LinkedIn Messaging Guide is for salespeople, businesses, recruiters, and LinkedIn users who struggle to get replies and results on the essential business platform. In this book, author Daniel Disney shows you just how powerful LinkedIn can be when you figure out how to do it right. You’ll discover how to use LinkedIn messages to get noticed by employers, get attention to your business, and close deals. When you master LinkedIn messaging with the proven tips inside this book, you’ll be able to start more conversations, create more opportunities and drive more sales and revenue.

What you’re looking for is out there – if you know how to reach the people who can help. But in this age of information overload, no one will respond to a spammy message, call, or e-mail. You need to stand out and prove that you’re legitimate. In this book, you’ll find real examples of successful messages, as well as over 50 message templates and scripts for written, audio, video and InMail messages. There are also QR codes throughout the book that take you to recorded examples of video and audio messages so you can see and hear them in action.

• Learn how to send personalised connection requests and LinkedIn messages that prompt people to talk to you
• Discover tips for building your network and reaching the decision makers at any company
• Leverage the power of audio and video messages to connect more effectively on LinkedIn
• Follow up and convert replies into sales, job offers, and high-value relationships

If you’ve struggled to get noticed, meet the right people, and close deals, The Ultimate LinkedIn Messaging Guide is the tool you need to turn it around.

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Become a LinkedIn power user and harness the potential of social selling 

With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer. 

No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth―the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to: 

• Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing 
• Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status 
• Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers 
• Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles 
• And so much more!

 The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales. 

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