E-commerce

Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.

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Beautifully designed Blank lined notebook/journal to write down notes, thoughts, ideas…. Simple & funny to give as a gift for Advertising Copywriter.

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From the serious to the sublime – there’s an awareness day for practically anything these days. This planner will make creating your social media content a breeze! Over 1000 social media content prompt ideas using awareness days, to help you create trending, on-brand, relevant content for your business niche.

The Awareness Days Content Planner 2024 is a fantastic book to add to your business toolkit, helping to take the stress out of creating your social media content. Use the planner to find out more about what’s celebrated throughout the world, what topics might be trending at different times of the year, and help you to plan the content for your business every month, or simply find out some of the more comical days just for fun!

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Discover the tools required to pursue your career in cosmetics marketing. Through an in-depth analysis of this fast-growing and complex industry, Cosmetics Marketing: Strategy and Innovation in the Beauty Industry provides thought-provoking, industry-led exercises and case studies to demonstrate the role
of aesthetics, authentic communication, emerging technologies, cultural trends, and the measurement of marketing efforts. There are also practical, beautifully illustrated resources for entering the field, exercises for boosting creativity, preparations for interviews, as well as an overview of the beauty products and theory used by makeup artists and product developers.

With a focus on the evolution of the industry and its social responsibilities in terms of inclusivity and sustainability, this is a core text for cosmetics courses in marketing and business at the undergraduate and graduate levels. Cosmetics Marketing is the ultimate guide to this powerful, multi-billion dollar global industry and will influence and support the next generation of leaders in beauty.

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In an online world, you have a profile and reputation whether you like it or not. Your reputation – for expertise, trustworthiness, competence, passion or humour – has value.

This book is aimed at anyone in a law firm involved in PR and communications… which should be everyone. Everyone in a law firm has a role to play in making sure that the vision of the firm, and the strategy it is following to bring this to life, is understood externally.

Every social media post, quote in the press or award shortlist builds up the reputation you want to be known for. We’ll also take you through the steps you need to think about if a crisis unfolds.

You know what you deserve to be known for. This book outlines how we can make that happen.

All proceeds from this book will fund work in the autism space to ensure better understanding and focus on the actions that are needed to make the world a better place for all autistic people.

About the author

Melissa Davis has over 24 years’ experience in communications, with 18 years of this spent in the legal sector.

Melissa’s commitment to deliver the best integrated PR campaigns that are purpose-led and truly help law firms differentiate themselves saw her launch MD Communications in 2010, with headquarters in London and team members scattered across several jurisdictions.

Originally from Darlington, Melissa enjoys advising multi-jurisdictional clients and bringing together people across the legal sector to deliver communications that drive connection and growth.

Melissa is a champion for mental wellbeing and diversity in the legal sector with a specific focus on neurodiversity. She sits on the International Bar Association global mental wellbeing taskforce. Melissa is a special needs parent with a daughter with extreme autism who is non-verbal. Her drive to make change for her daughter means Melissa is passionate about ensuring that everyone can use communication to make the world more inclusive for all autistic people.

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Marketers don’t need more data. Between keyword lists, search volumes, and backlinking opportunities, they need to unwind that data and make sense of it all. As customer behavior evolves, simple hacks and tricks aren’t going to cut it if you want to get your content to Page One.

In Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works, Ryan Brock and Toph Day teach you how to revolutionize your approach to organic content marketing. Pillar-Based Marketing aligns your strategies with how customers actually behave online. You’ll eliminate the guesswork in building your content strategies and dramatically improve your search engine rankings. Once you understand the psychology of digital customers, you’ll acquire qualified traffic, leads, and customers more efficiently than with traditional SEO methods.

Reclaim your time with the practical strategies in Pillar-Based Marketing. Expand your approach from linear, keyword-focused methods and generate content that reliably gets you on Page One of search engine results.

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Secrets of profiting from trades without anxiety even if you have failed with several strategies before

You have joined the trading journey with a high expectation of financial success. As exciting and colorful as it seems, financial trading can be one of the riskiest endeavors you have participated in.

Trading in the financial market without necessary preparation can lead to disastrous results.

• Have you ever experienced constant anxiety about the way the price goes in the chart?
• Have you ever struggled to figure out which strategies work and which don’t?
• Have you ever experienced the feeling of betrayal by the market, in which the price seemed to go opposite to your decision every time?
• Have you ever been out of control of entering and exiting the trades without knowing why?

Don’t panic! it is never too late to change things. It’s about whether or not you are determined enough.

Trading is not an easy endeavor, but it will become much more comfortable when you know the right strategies and techniques to give your trade a better winning probability.

You don’t want to wrap up yourself in a vicious cycle created by losing trades and negative feelings. Successful trading is not about some quick gimmicks of where to buy and where to sell.

Luckily, all traders can improve their trading if they are committed and disciplined enough to what they should do.

This book is about trading techniques surrounding Fibonacci tools, based on the miracle sequence discovered by an Italian mathematician centuries ago. The reliability of Fibonacci tools lies in their ability to closely connect with the three most important aspects in trading: support, resistance, and trend.

In Secrets On Fibonacci Trading, you will discover:

• The deep reason behind the use of leading oscillators and how they can save you tons of money which lagging indicators can’t;
• Step-by-step guidance on how to draw Fibonacci retracement and extension levels in the most accurate way;
• One trading method which can be combined with Fibonacci to best predict market movements;
• How to determine the ideal time to enter and exit a trade based on Fibonacci (and other market signals);
• The importance of Fibonacci projection and how to use it in your trading;
• How to optimize Fibonacci plotting in planning the size of the position, the stop loss placement, and the whole action plan;
• How to maximize profits using advanced Fibonacci techniques;
• What is the three-part rule and how to use it to protect your profits and let them grow;
• A great tool to combine with Fibonacci to boost up your trading efficiency;
• How to execute the best money management strategies to beat Mr. Market;

Most traders fail because they overcomplicate their trading systems while failing to adopt a necessary trading mentality, causing trading chaos. This is the reason why this book focuses on both the simplicity and clarity of trading strategies and the needed mindset so that you can benefit from them whether you are a newbie or an experienced trader.

So if you want to discover all the Fibonacci techniques inside and take your trading to the next level, scroll up and click the “Add to Cart” button now!

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Build a disruptive marketing agency for the modern age

The marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.

The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:

• Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
• Develop highly efficient management systems and more effective account teams
• Deliver greater results and value to clients

This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.

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TikTok is the fastest growing social media app in the world and one of the fastest apps to reach a billion subscribers in history.

TikTok has also become one of the world’s leading platforms for creativity, fun and business. It offers an unprecedented opportunity for businesses to advertise their products to people.

In reality it is much more difficult and complicated to become successful. This is because TikTok’s algorithm rewards content in a totally different way from other social media apps.

Going viral on TikTok requires that TikTok’s algorithm favors your content above those of the many millions on the app.

So how exactly can you succeed on TikTok? How can you make your contents go viral? How can you create a striking brand identity? How can you acquire thousands of followers? And how can you convert these followers to loyal customers for your business?

This book provides all the answers and more. It is a thoroughly researched girl’s handbook on TikTok marketing that contains everything you need to know about starting and running a TikTok account and ads campaign. Inside this book, you’ll find the following:

• A never-before-published TikTok cheat-sheet that lets you use the platform like an expert from day 1.
• The 5 strategies that will save you up to 4 hours a day in growing your TikTok account.
• Tip and tricks to create viral posts on TikTok.
• The Best 4 TikTok video ideas for your business.
• How to get the most out of TikTok influencers and micro-influencers.
• The Best strategies for creating effective TikTok ads.
• A Step-by-step Guide for creating the perfect TikTok profile by teaching you how to choose memorable TikTok usernames, and how to write captivating TikTok bios.

  And much more.

  While dancers and singers are noteworthy on TikTok, examples of other businesses with successful content creators are comedy, cooking, candle making, real estate, travel guide, jewelry, sports, politics, cakes and fashion.

  Regardless of the industry you desire, there are numerous stories of people who’ve achieved extraordinary fame and success by using TikTok.

  Lil Nas X’s Old Town Road, the photographer, Natalia Seth and dancer Addison Rae are a few of those examples.

  Written over many months, this book’s author painstakingly combed through millions of words and data to understand precisely how TikTok’s algorithm works.

  The book justifies every point using vivid examples from successful entrepreneurs who’ve adopted it. Furthermore, every point and explanation is backed up with photos showing you precisely how you can take your TikTok business to the next level.

  This book simple, easy-to-read and fascinating. It breaks down complex research and facts into an easy to understand step-by-step guide, making it comprehensible to almost anyone, regardless of age.

  However, this book is aimed at encouraging and supporting young girls to become entrepreneurs through TikTok. It offers a crash course on social media business and marketing for the modern age.

  Finally, this book is also very useful if you only wish to grow your TikTok followers and not start a business. It offers useful ideas for making money as a TikTok influencer.

  Scroll up and click “Add to Cart” right now.

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