Managers' Guides to Computing
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Applied Marketing Analytics Using R
Marketing has become increasingly data-driven in recent years as a result of new emerging technologies such as AI, granular data availability and ever-growing analytics tools. With this trend only set to continue, it’s vital for marketers today to be comfortable in their use of data and quantitative approaches and have a thorough grounding in understanding and using marketing analytics in order to gain insights, support strategic decision-making, solve marketing problems, maximise value and achieve success.Taking a very hands-on approach with the use of real-world datasets, case studies and R (a free statistical package), this book supports students and practitioners to explore a range of marketing phenomena using various applied analytics tools, with a balanced mix of technical coverage alongside marketing theory and frameworks. Chapters include learning objectives, figures, tables and questions to help facilitate learning.
Also included online with the datasets are software codes and solutions (R Markdowns, HTML files) to use with the book, as well as PowerPoint slides, a teaching guide and a testbank for instructors teaching a marketing analytics course.
This book is essential reading for advanced level marketing students and marketing practitioners who want to become cutting-edge marketers.
Dr. Gokhan Yildirim is an Associate Professor of Marketing at Imperial College Business School, London.
Dr. Raoul V. Kübler is an Associate Professor of Marketing at ESSEC Business School, Paris.
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£41.20£42.70Applied Marketing Analytics Using R
£41.20£42.70 -
Business Analysis
Business analysts must respond to the challenges of today’s competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools to do so. It is also ideal for students wanting to gain university and industry qualifications. This fourth edition of the bestseller contains a new chapter on business analysis as a service and includes expanded material on strategic context, modelling business processes and gap analysis.Read more
£38.00£47.50Business Analysis
£38.00£47.50 -
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb…
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!
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£16.50£20.90 -
ITIL For Dummies, 2011 Edition
ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers’ needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. * Understanding how ITIL can help you * Getting to grips with ITIL processes and the service lifecycle * Implementing ITIL into your day to day work * Learn key skills in planning and carrying out design and implementation projectsRead more
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Manage Your Money Like a F*cking Grown-Up: The Best Money Advice You Never Got
You’re going to earn plenty of money over your lifetime. Are you going to waste it on stupid crap that doesn’t make you happy, or let it buy your freedom and your most audacious dreams?
We never get an instruction manual about how money works. Most of what we learn about money comes from advertising or from other people who know as little as we do. No wonder we make such basic mistakes. No wonder we feel disempowered and scared. No wonder so many of us just decide to stick our heads in the damn sand and never deal with it. In Manage Your Money Like a F*cking Grown Up, Sam Beckbessinger tells it to you straight: how to take control of your money to take control of your life.
In this clear and engaging basic guide to managing your finances, you will learn:
– How to trick your dumb brain into saving more, without giving up fun
– How to make a bona fide grown-up budget
– Why you need to forget what you’ve learned about credit
– How to negotiate a raise
– Why buying a house (probably) won’t make you rich
– The one super-simple investment you needWith helpful exercises, informative illustrations (also: kittens) and straightforward advice, this book doesn’t shy away from the psychology of money, and is empowering, humorous and helpful. The book you wish you’d had at 25, but is never too late to read.
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£10.30£12.30 -
Money Box: Your toolkit for balancing your budget, growing your bank balance and living a better financial life
‘Everyone will find something they didn’t know in this unexpectedly funny womb-to-tomb guide to looking after your money in Britain today – the laws, the loopholes, the pitfalls, and who to call if it all goes wrong’ – The Telegraph
Manage your money, manage your life.
In a time of such economic uncertainty, it has never been more important to take control of your money. For over 40 years, Money Box has been arming you with the most up-to-date knowledge, giving you the confidence to take on the financial world.
From understanding credit cards and buying your first flat to investing, relationships and finance, and will writing, Paul Lewis’ Money Box gives you the tools to balance your budget, grow your bank balance and live a better financial life.
Paul answers all of your questions, breaking down complicated financial jargon into simple, understandable nuggets of useful information. He also shows you how to beat the banks at their own game, and treat the finance industry not like a friend, but more like a vague acquaintance you don’t really trust, but have to see from time to time (and who always makes you pay for the drinks).
CONTENTS
1 Birth and before
2 Childhood 1-11
3 Teens 12-18
4 Starting out 18-23
5 The working world 23-41
6 Spending 23-41
7 Getting sensible 41-60
8 Preparing to wind down 55-70
9 Wound down 70-99
10 To infinity and beyondRead more
£11.00£16.10 -
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.
When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
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£12.90£13.30 -
Scientific Research in Information Systems: A Beginner’s Guide: 0 (Progress in IS)
This book is designed to introduce doctoral and other higher-degree research students to the process of scientific research in the fields of Information Systems as well as fields of Information Technology, Business Process Management and other related disciplines within the social sciences. It guides research students in their process of learning the life of a researcher. In doing so, it provides an understanding of the essential elements, concepts and challenges of the journey into research studies. It also provides a gateway for the student to inquire deeper about each element covered. Comprehensive and broad but also succinct and compact, the book is focusing on the key principles and challenges for a novice doctoral student.Read more
£23.00£52.20 -
Ten Arguments For Deleting Your Social Media Accounts Right Now
Social media is supposed to bring us together – but it is tearing us apart.
‘A blisteringly good, urgent, essential read’ Zadie Smith
The evidence suggests that social media is making us sadder, angrier, less empathetic, more fearful, more isolated and more tribal.
Jaron Lanier is the world-famous Silicon Valley scientist-pioneer who first alerted us to the dangers of social media. In this witty and urgent manifesto he explains why its toxic effects are at the heart of its design, and, in ten simple arguments, why liberating yourself from its hold will transform your life and the world for the better.
WITH A NEW AFTERWORD BY THE AUTHOR
‘Informed, heartfelt and often entertaining … a timely reminder that even if we can’t bring ourselves to leave social media altogether, we should always think critically about how it works’ Sunday Times
‘Indispensable. Everyone who wants to understand the digital world, its pitfalls and possibilities should read this book – now’ Matthew d’Ancona, author of Post-Truth
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£7.00£9.50 -
The Effect of Social Media on Adolescents’ Mental Health and Well-Being
Like, Comment, Follow, Subscribe.As social media has boomed in the past decade, there has been an increase in internet use and virtual communication through computers, mobile phones and tablets in adolescents. Putting images of themselves online as they carve out an identity and chase likes, they encounter many dangers: cyberbullying, race discrimination, discrimination because of one’s sexual orientation, eating disorders, self-harm, suicide, alcohol addiction and addiction to gaming.
With adolescent’s mental health issues on the rise, The Effect of Social Media on Adolescents’ Mental Health and Well-Being acts as a guide for parents and teachers alike in supporting their adolescents’ mental health and well-being while they navigate the internet.
Dr Steph Adam explains by using case studies, and her own experience of counselling young people, the risks and benefits of social media and how to keep adolescents safer online.
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£8.60£9.50 -
Using the Internet Safely For Seniors For Dummies (For Dummies Series)
The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions-securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies – and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.Read more
£3.20 -
Whole Enterprise Architecture
Exploring the context of an enterprise
Enterprise Architecture and IT Architecture are often seen as one and the same.
But do you fully understand the overall enterprise of which your organisation is only a part? Whole Enterprise Architecture brings together Tom Graves’ thirty years of experience working in EA in multiple industries around the world, to help you spot and tackle the common pitfalls which plague organisations facing change.
Presented in a series of approachable articles with diagrams, this book will help all organisations facing change to explore and resolve it effectively.
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£12.30
