Is SEO worth doing? This question is what many business owners have asked themselves over the years. We all use the internet to help us make decisions; we all turn to search engines to better educate ourselves and explore brands, businesses, products, and services. Sadly, this has left search engine optimisation in a place that seems at odds with life.
And yet, despite the overwhelming evidence surrounding us, businesses still see search engine optimisation as a risk. An investment that might not pay off.

In this groundbreaking book, SEO specialist Andrew Holland turns the way we think about SEO on its head. Through 100 illustrated stories and essays, you will swallow the red pill and journey down the rabbit hole into SEO wonderland. Learning how to see and better explain the value of SEO to anyone in the process.

The Value of SEO is the book you’ll want to send to your prospects. It provides part education, part entertainment. The book doesn’t tell you how to do SEO but reminds you of why SEO is a must-do for any business that wants to matter to the people they seek to serve.

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• Target Keyword in Anchor Text
• Linkable Assets such as Infographics
• Backlinks from Link Roundups,
• The Moving Man Method,
• The Broken Link Building Strategy
• Guest Posting
• Submitting Testimonials
• Blogger Reviews
• Link Reclamation
• Using HARO
• Reverse Engineering Competitor’s Backlinks,
• Content Styles to grow your website’s organic traffic and attract more Backlink Authority for yourself, all in a do-it-yourself style.

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Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape

Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.

• Comprehend SEO’s many intricacies and complexities
• Explore the underlying theory and inner workings of search engines
• Understand the role of social media, user data, and links
• Discover tools to track results and measure success
• Examine the effects of Google’s Panda and Penguin algorithms
• Consider opportunities in mobile, local, and vertical SEO
• Build a competent SEO team with defined roles
• Glimpse the future of search and the SEO industry

Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.

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A much-needed approach to marketing, advertising and life.

Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).

Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.

Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.

This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.

No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.

A few things you’ll learn while reading Meaningful Marketing:

• Why people make decisions emotionally, not rationally
• How to employ a marketing strategy that lasts decades, not months
• How your mission, strategy and tactics should all match
• Principles that explain why you makes decisions, not just how
• How to identify the exact person you seek to serve
• Why some companies are marketing geniuses and others are just plain bad

You can do work that matters for people who need it. This book will show you how.

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WINNER: American Book Fest Best Book Awards 2020 – Marketing and Advertising category
WINNER: NYC Big Book Award 2020 – Business: Small Business and Entrepreneurship category
WINNER: BookAuthority Best New Book to Read in 2020 – Social Media Marketing category
FINALIST: Business Book Awards 2020 – International Business Book category

In a post-pandemic society, how can brands adapt to the new age of marketing without alienating their customers or clients? How can companies remain relevant in an era where a TikTok influencer has more impact than a billion-dollar corporation?

The answer is to be human. In today’s fragmented and noisy digital ecosystem, more people appreciate the value of authentic marketing and an engaged community than the number of likes on a post or what their favorite brand has on sale. The End of Marketing revolutionizes the way brands, agencies and marketers should approach marketing to reach today’s consumers. Using lessons from celebrities including DJ Khaled, Kim Kardashian, Ja Rule and Kanye West, and organizations such as Marriott, Wendy’s, Airbnb, Zoom and others, this book teaches you the framework to help you reclaim organic engagement, develop strategies for engaging customers and become a marketing savage.

This fully updated second edition of The End of Marketing will teach you how to remain digitally relevant in a post-pandemic world where algorithms dominate, organic reach is dwindling and consumers don’t want to be sold to; they want to be engaged.

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Learn and develop skills involving strategic global marketing decision-making

Global Marketing, 8th Edition, by Hollensen continues to be the most up-to-date and comprehensive text of its kind, with cutting-edge case studies and a focus on the impact of new technologies and perspectives on international marketing. For nearly twenty years this title has been the definitive, truly international guide to marketing. During that time, borders have become ever more transient and this book more central to the work of marketers all around the world.

Key Features include:

• A clear part structure, organised around the five main decisions that marketing people in companies face in connection to the global marketing process

• Numerous pedagogical features such as Exhibits, Key Terms and Questions for Discussion to help you comprehend theory and apply it to the real world

• End of part and end of chapter case studies to help you understand how the theory relates to real world application

New to this edition:

• The 8th Edition is concentrated around three major themes: ‘glocalization’, ‘internet of everything’ and ‘social media marketing’

• Fully updated to cover the latest technologies, trends and practices in global marketing including AI, the shared economy, subscription-based pricing and omni-channel strategies

• Case studies are updated throughout the book including new chapter cases on Bumble, Jissbon and Waymo

This book is ideal for undergraduate and postgraduate students studying international marketing, and for any practitioners who wish to take their global marketing strategies to the next level.

Svend Hollensen is Associate Professor of International Marketing at the University of Southern Denmark and has worked as a marketing consultant for several international companies and organizations. As well as this book, he is the author of other Pearson texts, including Marketing Management and Essentials of Global Marketing.

Pearson, the world’s learning company.

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Marketing has become ridiculously complicated, but yours doesn’t have to be.

With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).

These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:

• Walk through a highly refined discovery process that culminates in finding your brand’s purpose
• Define your company’s purpose in eight words or fewer
• Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
• Assemble effective marketing plans that engage employees, inspire customers, and attract new business
• Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation

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Content is the cornerstone of effective viral marketing, there’s no way around that. If you wish to draw in a bunch of traffic from various places while you are still young, then viral content is the way to go.

However, the majority of people who have a go at viral marketing don’t really have a clue about how to make things happen and they overlook the fact that niche networks already exist.

Fortunately for you, you don’t need to waste your time because this book will provide you with the essence of viral marketing so that you can know which kind of content goes viral each and every day.

In this book, you can expect to learn:

•The reason why content goes viral

•What it takes for viral marketing to be successful

•How to draw in a bunch of sources from all around the web

•How to make the most out of your viral marketing while doing less work

•And a lot more…

Anyone can achieve some kind of viral outcome on the internet as long as the right knowledge is used, and that is what this book is all about. Doing something of a viral nature is a worthwhile life goal for anyone to accomplish at least once.

If you’re ready to discover a shortcut which can allow you to gain followers much more quickly, then scrolling over to the buy button and clicking it the first step towards that.

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In the modern world, we are surrounded by digital media. We use our smartphones, computers, tablets, TVs, and games consoles to access the internet for all kinds of reasons. And, as we’ll explore in this guide to digital marketing, this constant connectivity is a goldmine for marketers.

If you’ve always fancied getting started in digital marketing, this is the book for you. We take a look at what exactly it is, why it’s important, what different types there are, and how you can get the most of it.

With around 4.5 billion internet users worldwide, digital marketing gives businesses the chance to reach people on platforms where they spend a lot of time and money. It also gives smaller companies an opportunity to compete with their huge rivals, allowing them to use data and insights to target customers.

We’ve also seen how vital online shopping is in the first half of 2020. At the peak of the COVID-19 lockdown in the UK, online orders were up 200% compared to the previous year. For all kinds of companies, digital marketing and the sales it generated were a lifeline when stores were closed.

We’ve got the latest on everything from social media to search engine optimization (SEO), content marketing and the user experience (UX), as well as updates on everything from marketing automation, messaging and email, to online and off-line integration. We’ve also got the latest on everything from artificial intelligence (AI) to data security strategies.
Add this book to your library now!

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INSTAGRAM MARKETING

Introducing the ultimate guide to Instagram marketing!

Are you struggling to grow your Instagram following for your personal brand, business, or just for fun? Look no further! This book, “Instagram Marketing: A Guide to Growing Your Brand with Instagram” is here to teach you the ins and outs of promoting your brand on the world’s largest photo-sharing platform.

In this comprehensive guide, you’ll learn how to:

• Run effective Instagram ads to reach your target audience
• Create visually stunning, engaging content that will keep your followers coming back for more
• Understand and analyze your Instagram analytics to track your growth and success

We’ve compiled years of experience and expertise into this easy-to-follow guide, making it the perfect resource for anyone looking to take their Instagram marketing to the next level. Whether you’re a small business owner, a social media influencer, or just looking to boost your personal brand, this book has something for everyone.

Don’t let your Instagram presence fall behind the competition. Purchase this book today, available in both print and digital formats, and start seeing real results on your account!

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Learn how to create effective digital marketing campaigns, analyze competitor behaviour and conduct digital marketing in a responsible and accountable way with this real-life focussed and streamlined textbook.

Digital Marketing in Practice balances step-by-step practical coverage with academic theoretical context throughout to offer a definitive and easy-to-understand resource. Exploring key definitions and best-practice for tools, channels and platforms including SEO, social media marketing, email marketing and online advertising, it shows how to create plans and set objectives, design digital marketing campaigns and evaluate their success for improvement.

Digital Marketing in Practice also describes how to incorporate accountability, inclusivity and meaningful sustainability messaging. Featuring interviews with industry professionals and case study examples from a range of brands including Nielsen and the Met Office, it also contains how-to guides, check lists and critical thought pieces.

Supported by online resources consisting of lecture slides, self-test questions, group activities, worksheets, additional interactive case studies and further resource links, it is an indispensable text to equip students with the tools to develop and implement successful digital marketing.

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We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…

You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.

What’s covered?

CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general

CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success

CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines

CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time

CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy

CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best

CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content

CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content

CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO

CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links

CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema

CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels

CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year

CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing

CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!

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Fill Facebook, Instagram, LinkedIn etc. … DAILY! – But where do you get the content from?

• Would you like to do professional social media marketing and need interesting content every day that will make people click?
• Do you often catch yourself starting a post with similar or the same content as before?
• Do you urgently need new, fresh ideas that create variety, range, and interest?

“It has never been so simple to fill social media channels every day with top content”

✅ – Includes a free content plan

Your content or social media marketing only works if you manage to post exciting content with a high click rate – preferably daily. It’s very easy to quickly run out of ideas. But, with this book, you will never have this problem again.

In this book, you will find:

• More than 150 ideas for your posts and content for the coming years.
• Concepts for the implementation as well as text, pictures, or video.
• A practical structure of the ideas for simple and fast findability.
• Suitable topics for every taste and target group—from serious to very funny.
• Many specific and successful practical examples of posts from different topics.

How does this sound to you? Move on from the troublesome search for post ideas to get you noticed and buy the book now!

From practice for practice

Author, marketing expert, and keynote speaker, Roman Kmenta, inspires delegates of world-renowned companies like Würth, media group RTL, Zurich Insurance, and Suzuki with his talks on international forums. He is an intensive user of content marketing strategies. His content inspires more than 25,000 people a month and helps them be more successful in business.

In this book, you will find the best of his own practice as well as many ideas and examples from highly experienced colleagues in the marketing field. Here, you have a template with which you can produce content for your business with a wide range, quickly and easily.

This unique Content Marketing book is perfect for you if you …

• are an entrepreneur or owner of a small business and would like to reach potential customers via social media.
• are an aspiring influencer or would like to become one and need ideas to build a fan base.
• are a salesperson and want to support your sales with effective activities on Facebook, Instagram, LinkedIn, and other channels.
• are employed as an expert and use social media for the extension of your expert status to increase your career opportunities.
• are using social media for personal reasons and want to constantly provide your network with interesting or funny content.

Which category speaks to you? Whatever your social media marketing needs, this book can instantly help you to reach your targets. Buy it now!

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