E-Commerce
-
Instagram Marketing: A Guide to Growing Your Brand with Instagram
INSTAGRAM MARKETING
Introducing the ultimate guide to Instagram marketing!
Are you struggling to grow your Instagram following for your personal brand, business, or just for fun? Look no further! This book, “Instagram Marketing: A Guide to Growing Your Brand with Instagram” is here to teach you the ins and outs of promoting your brand on the world’s largest photo-sharing platform.
In this comprehensive guide, you’ll learn how to:
- Run effective Instagram ads to reach your target audience
- Create visually stunning, engaging content that will keep your followers coming back for more
- Understand and analyze your Instagram analytics to track your growth and success
We’ve compiled years of experience and expertise into this easy-to-follow guide, making it the perfect resource for anyone looking to take their Instagram marketing to the next level. Whether you’re a small business owner, a social media influencer, or just looking to boost your personal brand, this book has something for everyone.
Don’t let your Instagram presence fall behind the competition. Purchase this book today, available in both print and digital formats, and start seeing real results on your account!
Read more
£11.40 -
Instagram Marketing: Grow Your Business Fast with the Help of Instagram and Social Media
INSTAGRAM MARKETING
The Instagram platform was created as a photo-sharing social network; so, where does business fit in? While the platform may have started as a social network for sharing photos, it has morphed into an excellent way to kick-start a business, reach sales goals, and connect with consumers. There are currently over 1-billion active monthly users on Instagram. Why not get your piece of the 1-billion customer pie?
Inside this book, you will discover how to market effectively on Instagram. This includes everything from creating a profile, to choosing hashtags, to running paid advertising. No matter your goals for marketing on Instagram, the information in this book will be able to help you achieve them.
Here Is A Preview Of What You’ll Learn About Inside…
- The Basic Of Instagram
- Using Instagram To Market Your Business
- How To Run Ads On Instagram
- Instagram Marketing Strategies
- What Types Of Content To Post
- How To Become An Instagram Influencer
- Much, Much More!
Read more
£3.30£11.40 -
INTRODUCING to SEO: Understand How To Leverage Search Engine Optimization For Internet Marketing Strategies (1) (The Seo Secrets)
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
Even though social networks are growing faster you need to be found!
Users flock to a site/profile site because of its visibility….
If you’re ready to make yourself known on all fronts???
For example, the Google Browser (for everyone just Google) today is the most searched “site”, and unlikely to be replaced in the short term.
If you are a smart trader you can not afford not to be found and, believe me, most out there is not “visible” in the eyes of users (possible buyers)!
Knowing where to put your hands or wanting to delegate your “web presence” will no longer be so difficult/impossible…
Nowadays knowledge is the new business: learn how to exploit information, even and especially your own!
Whatever your current skill level, there’s always a new place to take your story (of your business or personal brand)…
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
Read more
£18.00£29.00 -
INTRODUCTION TO INSTAGRAM MARKETING ADS: ‘The Ultimate Guide to Instagram Advertising and Followers’
Description: Unlock the power of Instagram for your business with “Introduction to Instagram Marketing Ads.” In this comprehensive guide, you’ll discover the secrets to leveraging Instagram’s advertising platform to drive engagement, reach new audiences, and build a devoted following. Whether you’re a seasoned marketer or just starting out, this book provides a step-by-step walkthrough of crafting compelling ad campaigns that resonate with your target audience.Explore the intricacies of Instagram’s ad formats, from Stories and Reels to in-feed ads, and learn how to optimize them for maximum impact. Dive into proven strategies for increasing your follower count organically and enhancing your brand’s visibility on this visual-centric platform. From understanding the art of hashtags to mastering Instagram Insights, this guide covers it all, ensuring you have the tools to achieve real results.
With “Introduction to Instagram Marketing Ads,” you’ll gain a deep understanding of Instagram’s advertising ecosystem and how to make it work in your favor. Elevate your marketing game, attract a dedicated following, and transform your business into an Instagram success story. Whether you’re an entrepreneur, small business owner, or marketing professional, this book is your ultimate companion to conquering Instagram’s potential and achieving remarkable growth.
Read more
£9.10 -
ITIL For Dummies, 2011 Edition
ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers’ needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. * Understanding how ITIL can help you * Getting to grips with ITIL processes and the service lifecycle * Implementing ITIL into your day to day work * Learn key skills in planning and carrying out design and implementation projectsRead more
£2.80 -
Keyword Accelerator Playbook: A Tactical SEO Keyword Research & Content Planning Guide for Boosting Your Website’s Rankings, Traffic & Earnings
The Best Keyword Research for SEO Book Is Here!
This tactical keyword research & content planning guide was created specifically to help bloggers, niche website builders & affiliate marketers who are struggling to find the most optimal SEO keywords for their content and put them into a publishing schedule that can fuel their long-term goals.
Inside the Keyword Accelerator Playbook, you’ll discover step-by-step strategies for accelerating your website rankings, traffic & earnings as fast as possible using proven systems for growth.
If you want to know how to do SEO keyword research & content planning in a more intelligent—and profitable—way, then the Keyword Accelerator Playbook has exactly what you need to experience more predictable results.
—
“I’m giving away my complete keyword research and content planning strategies that have fueled every successful website I’ve ever created.” – Stephen Hockman, Author & Founder of SEO Chatter
—By the end of this SEO keyword research book, you’ll know how to…
- Choose the least competitive SEO keywords for your articles that can get you to the top of Google faster.
- Sort through your initial list of keywords to find the best terms that offer the most traffic potential.
- Spy on—and steal—your competitors’ top-performing keywords to help speed up your own website’s growth even faster.
- Select the right time frame for publishing new batches of keyword-focused articles on your website.
- Pick the best publishing strategy for your website based on SEO keyword topics and keyword types.
- Properly arrange your list of optimal keywords in a content publishing plan that can help you stay on track with writing a steady flow of articles to achieve more predictable results.
- Feel 100% confident in your ability to set up a long-term publishing plan.
- Know exactly what keywords you’re going to write new articles about and in which order.
- Have a solid schedule in place for when content will be published over the next 30 days, 3 months, 6 months, or even an entire year.
- But most importantly, becoming the most proficient online publisher who you were truly meant to be.
The Keyword Accelerator Playbook is 100% beginner-friendly with the ultimate goal of helping bloggers, niche website builders & affiliate marketers like you who want to achieve faster results from their publishing efforts with the fewest amount of headaches.
You won’t find any other book on the market like it on the market. Guaranteed!
Grab your copy today so you can put your website in the SEO fast lane!
Note: Inside the book, you’ll be given the option to grab an add-on for the “Keyword Accelerator Cheatsheets & Tracking Templates”. These files can be helpful if you don’t want to create your own printable step-by-step guides or tracking spreadsheets from scratch that are explained in full detail in the playbook. Consider this optional add-on as a time-saver; however, you can get full value out of the Keyword Accelerator Playbook without it.
Also, in the “Next Steps” section at the end of the book, you can learn how to book a 1:1 consultation with me if you ever need any extra help putting the SEO keyword research methods or content planning into practice. The playbook will teach you everything you need to succeed, but this opportunity is available if you want personalized help at any point in your website building journey.
Read more
£11.90 -
Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization
Turn website traffic into real clients for your law practice. This comprehensive guide, Law Firm SEO: Convert Clicks to Caseload with Search Engine Optimization, teaches you how to boost visibility and attract more prospects online.
Master core SEO concepts to climb the rankings for valuable keywords. Optimize your site’s content, technical elements, reviews and citations to outperform the competition. Implement proven link-building and content marketing strategies to build authority. Measure progress with analytics and refine your approach over time.
Packed with sector-specific tips, this complete playbook on SEO for law firms will help you:
- Research the right keywords
- Structure your website for higher rankings
- Optimize for local SEO
- Get more 5-star online reviews
- Create compelling content to earn high-quality backlinks
- Identify and fix technical issues
- Continuously improve visibility and conversions.
Includes access to downloadable templates to get you started:
- Keyword Research Template
- On-Page SEO Content Audit Template
- Technical SEO Audit Template
- Citations Tracker.
Stop losing potential clients to firms outranking you. Follow the battle-tested tactics in Law Firm SEO to take the #1 spots for your practice areas.
Dan Verghese has over twenty years of digital marketing experience. He has held senior agency and in-house roles managing SEO campaigns, strategies and teams.
Read more
£11.40 -
LinkedIn Sales Navigator For Dummies
Make selling a social affair!The ABCs of sales have changed. It’s no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer’s journey. Social selling is an effective way to engage with your customer, and the world’s most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.
With the help of LinkedIn Sales Navigator For Dummies, you’ll learn how to write effective InMail messages and engage with prospects on the world’s most successful professional networking site. Along with utilizing those features, you’ll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.
- Use lead recommendations to get in front of the right buyer
- Analyze your social selling efforts with real-time data
- Reach more leads with customized InMail messages
- Save 30 – 60 minutes a day previously spent on acquisitions
If you’re a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can’t be without.
Read more
£19.20£20.90LinkedIn Sales Navigator For Dummies
£19.20£20.90 -
Manage Your Money Like a F*cking Grown-Up: The Best Money Advice You Never Got
You’re going to earn plenty of money over your lifetime. Are you going to waste it on stupid crap that doesn’t make you happy, or let it buy your freedom and your most audacious dreams?
We never get an instruction manual about how money works. Most of what we learn about money comes from advertising or from other people who know as little as we do. No wonder we make such basic mistakes. No wonder we feel disempowered and scared. No wonder so many of us just decide to stick our heads in the damn sand and never deal with it. In Manage Your Money Like a F*cking Grown Up, Sam Beckbessinger tells it to you straight: how to take control of your money to take control of your life.
In this clear and engaging basic guide to managing your finances, you will learn:
– How to trick your dumb brain into saving more, without giving up fun
– How to make a bona fide grown-up budget
– Why you need to forget what you’ve learned about credit
– How to negotiate a raise
– Why buying a house (probably) won’t make you rich
– The one super-simple investment you needWith helpful exercises, informative illustrations (also: kittens) and straightforward advice, this book doesn’t shy away from the psychology of money, and is empowering, humorous and helpful. The book you wish you’d had at 25, but is never too late to read.
Read more
£10.30£12.30 -
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever―this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
Read more
£16.20£20.00Marketing 4.0: Moving from Traditional to Digital
£16.20£20.00 -
Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
- Turn web visibility into real-world traffic and sales
- Reach the right people at the right time
- Develop a cohesive marketing plan for any budget
- Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
Read more
£3.20 -
Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and…
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
- Learn the marketing and sales strategies that work in any economy
- Discover how to engage customers with trust and enthusiasm
- Understand post-pandemic changes in consumer attitudes
- Discover new tools and technologies for finding customers and inspiring loyalty
- Adapt your brand, pricing, and sales approach to make your business more valuable
- Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
Read more
£17.70£20.90 -
Marketing Strategy Workbook and 2024 Planner: Dark Smarts the magic and logic of marketing
Introducing the Dark Smarts Marketing Strategy workbook and 2024 calendar – a marketing workbook like no other!
Immerse yourself in a captivating blend of creativity and strategy as we explore the world of marketing in the year 2024.This workbook takes you on a quarterly adventure, aligning your marketing efforts with the changing seasons. Each quarter unveils a unique theme, providing you with fresh perspectives and innovative ideas to elevate your marketing game.
Whether you’re an aspiring entrepreneur, starting your marketing journey, or a seasoned professional, you will find inspiration to help you have a successful 2024.
Read more
£11.90 -
Mastering SEO for Newcomers with Passion: Unlock the Power of SEO with Expert Techniques and Propel Your Online Success
Are you ready to unlock the secrets of SEO and take your online presence to new heights? Look no further than “Mastering SEO for Newcomers with Passion.” This comprehensive guide is tailor-made for beginners who are eager to learn the art of Search Engine Optimization. Packed with valuable information and practical strategies, this book is your ticket to mastering the ever-evolving world of SEO.Results you can expect from reading “Mastering SEO for Newcomers with Passion”:
– Improve the visibility of your website on search engines
– Drive targeted traffic to your online platform
– Boost your online brand and establish credibility
– Increase your website’s conversion rate and revenue
– Stay ahead of your competition by understanding the latest SEO trendsFeatured in this book:
– Step-by-step instructions and easy-to-follow techniques
– Proven strategies to optimize your website for higher rankings
– Tips for keyword research and content optimization
– How to harness the power of backlinks and social media
– The importance of user experience and mobile optimizationDon’t miss out on this opportunity to take your online game to the next level. Purchase “Mastering SEO for Newcomers with Passion” today and start dominating the search engine rankings!
Read more
£9.90 -
Meaningful Marketing: 38 Simple Principles To Make Your Marketing Match Your Mission
A much-needed approach to marketing, advertising and life.
Alin Dragu has led marketing for the last decade at a Fortune 500 company, one of the fastest growing churches in America with over 60,000+ engaged people and now the #1 Christian Marketing agency. Alin has taught these marketing principles to seasoned leaders via workshops and his writing has been engaged with over 2M times on X (Formerly Twitter).
Now, for the first time ever, Alin Dragu offers the core of his marketing wisdom in one compact, accessible, timeless package. Meaningful Marketing shows you how to do work that actually matters in a world absorbed with themselves. Whether you’re a small business owner, church pastor or real estate broker.
Meaningful marketing isn’t obsessed over what we can get from our people but what we can do for our people. The tactics of a meaningful marketer aren’t to wake up and throw spaghetti at the wall but to understand how their day-to-day moves their entire mission in life forward.
This book isn’t about email campaigns, ROI or viral social media posts. It’s about empathy, care and generosity. Meaningful Marketing emphasizes 38 simple principles that help you clearly understand not just what decisions to make in marketing, but why you should make those decisions.
No matter what your product or service, this book will help you reframe how your people experience it, in order to meaningfully connect with the people who need it most. Alin blends his coveted online writing style to this timeless piece through a signature blend of memorable stories, pithy one liners and obscure observation.
A few things you’ll learn while reading Meaningful Marketing:
- Why people make decisions emotionally, not rationally
- How to employ a marketing strategy that lasts decades, not months
- How your mission, strategy and tactics should all match
- Principles that explain why you makes decisions, not just how
- How to identify the exact person you seek to serve
- Why some companies are marketing geniuses and others are just plain bad
You can do work that matters for people who need it. This book will show you how.
Read more
£13.80 -
Money Box: Your toolkit for balancing your budget, growing your bank balance and living a better financial life
‘Everyone will find something they didn’t know in this unexpectedly funny womb-to-tomb guide to looking after your money in Britain today – the laws, the loopholes, the pitfalls, and who to call if it all goes wrong’ – The Telegraph
Manage your money, manage your life.
In a time of such economic uncertainty, it has never been more important to take control of your money. For over 40 years, Money Box has been arming you with the most up-to-date knowledge, giving you the confidence to take on the financial world.
From understanding credit cards and buying your first flat to investing, relationships and finance, and will writing, Paul Lewis’ Money Box gives you the tools to balance your budget, grow your bank balance and live a better financial life.
Paul answers all of your questions, breaking down complicated financial jargon into simple, understandable nuggets of useful information. He also shows you how to beat the banks at their own game, and treat the finance industry not like a friend, but more like a vague acquaintance you don’t really trust, but have to see from time to time (and who always makes you pay for the drinks).
CONTENTS
1 Birth and before
2 Childhood 1-11
3 Teens 12-18
4 Starting out 18-23
5 The working world 23-41
6 Spending 23-41
7 Getting sensible 41-60
8 Preparing to wind down 55-70
9 Wound down 70-99
10 To infinity and beyondRead more
£11.00£16.10 -
My Revision Notes: Cambridge Technicals Level 3 IT
Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.
Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.
With My Revision Notes, every student can:
– Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.– Plan and manage a successful revision programme using the topic-by-topic planner.
– Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.
– Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.
Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities
Read more
£18.00 -
OBSTACLES in SEO: How to Navigate through Internet Problems, Overcome Difficulties and Achieve all your Financial Goals (3) (The Seo Secrets)
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
Even though social networks are growing faster you need to be found!
Users flock to a site/profile site because of its visibility….
If you’re ready to make yourself known on all fronts???
For example, the Google Browser (for everyone just Google) today is the most searched “site”, and unlikely to be replaced in the short term.
If you are a smart trader you can not afford not to be found and, believe me, most out there is not “visible” in the eyes of users (possible buyers)!
Knowing where to put your hands or wanting to delegate your “web presence” will no longer be so difficult/impossible…
Nowadays knowledge is the new business: learn how to exploit information, even and especially your own!
Whatever your current skill level, there’s always a new place to take your story (of your business or personal brand)…
✅✅✅ Get a 55% discount NOW for BookStores, DON’T miss this opportunity! ✅✅✅
Read more
£23.20£29.00 -
Order Book: For Small Business – Inventory Log Book – Income and Expense Log Book: Book Keeping Log for Small Business – Order Book / Journal with … Income Tracker / Inventory…
With this simple order log book you can easily keep track of your daily business activities.
The Page Contains:
? Order Form: Date, Order Number
? Customer Details: Name, Address, Company, Tel, E-mail
? Order Details: Item (description), Quantity, Price, Total Price
? Shipping Details: Shipping Method, Tracking No, Discount, Total
? Section for NotesRead more
£3.20 -
Paid Attention: Innovative Advertising for a Digital World
As ever, the onus is on brands to find compelling ways to earn the attention of the consumer. Yet content scarcity has given way to overload, fixed channels have dissolved into fluid networks, and audiences have become participants in consumer-driven conversations. This shift requires a new course of action for brands; it demands new marketing imperatives. Paid Attention is a guide to modern advertising ideas: what they are, why they are evolving and how to have them. Spanning communication theory, neuroscience, creativity and innovation, media history, branding and emerging technologies, it explores the strategic creation process and how to package ideas to attract the most attention in the advertising industry.
Packed with real-world examples of advertising campaigns for companies including Sony, Red Bull, HP and many more, Paid Attention provides a robust model for influencing human behaviour. Referencing a wide body of theory and praxis, from behavioural economics and sociology to technology and even science fiction, Faris Yakob maps advertising onto a wider analysis of culture. Containing practical advertising and branding templates, including a new advertising planning toolkit, it is ideal for students and practitioners looking to get noticed in today’s cluttered marketplace. Online resources include additional toolkits with advice, techniques and best practice on brand behaviour, new ideas and effective communication.
Read more
£2.80 -
Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works
Marketers don’t need more data. Between keyword lists, search volumes, and backlinking opportunities, they need to unwind that data and make sense of it all. As customer behavior evolves, simple hacks and tricks aren’t going to cut it if you want to get your content to Page One.
In Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content That Actually Works, Ryan Brock and Toph Day teach you how to revolutionize your approach to organic content marketing. Pillar-Based Marketing aligns your strategies with how customers actually behave online. You’ll eliminate the guesswork in building your content strategies and dramatically improve your search engine rankings. Once you understand the psychology of digital customers, you’ll acquire qualified traffic, leads, and customers more efficiently than with traditional SEO methods.
Reclaim your time with the practical strategies in Pillar-Based Marketing. Expand your approach from linear, keyword-focused methods and generate content that reliably gets you on Page One of search engine results.
Read more
£13.20 -
Planning for Success: A practical guide to setting and achieving your social media marketing goals
Discover how to adapt to the ever-changing social media landscape and unleash its full marketing potential. From setting meaningful goals to understanding your target audience and analysing your competition, this book equips you with the essential tools for success.
Learn to captivate your audience through compelling storytelling, create content calendars, and optimise your activity for maximum impact. By the end of this book, you will know how to measure what matters and be ready to handle any potential crisis with confidence.
“This book is for everyone who would like to gain an understanding in the ever-changing field of social media. Planning for Success takes you on the complete social media marketing journey, stripping back the complex topic to allow you not just to understand all the various aspects, but also how to utilise them to achieve your goals, and measure the results. It’s the perfect no-nonsense guide.” Anna Miller, Early career marketer
“Once I started reading, I couldn’t put it down. This book is an essential guide if you’re using social media to market your organisation. Whether, like me, you’ve worked in social media for a decade, or you’re just starting out, there is a lesson for everyone. Why? Because this book uses data from industry professionals, case studies and expert opinions to provide you with best practices. This book will blow your mind, enable you to build smart strategies and send you on the path to social media success. I love this book, an absolute 10/10.” Jake Potter, Head of Social Media.
……………………………………………………………………………………………………………………………………………………………………………
Planning for Success is for early career marketers, digital natives entering the workforce, and digital immigrants who are navigating their way through the ever-changing world of social media.
At the end of each chapter, you will find a list of recommended actions. The intention is that you will be able to build a one-page social media marketing plan as you follow each chapter. Templates and further resources are available online at www.luanwise.co.uk/books
Read more
£18.00 -
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.
When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
Read more
£12.90£13.30 -
Python for Finance Cookbook: Over 80 powerful recipes for effective financial data analysis, 2nd Edition
Use modern Python libraries such as pandas, NumPy, and scikit-learn and popular machine learning and deep learning methods to solve financial modeling problems
Purchase of the print or Kindle book includes a free eBook in the PDF format
Key Features
- Explore unique recipes for financial data processing and analysis with Python
- Apply classical and machine learning approaches to financial time series analysis
- Calculate various technical analysis indicators and backtest trading strategies
Book Description
Python is one of the most popular programming languages in the financial industry, with a huge collection of accompanying libraries. In this new edition of the Python for Finance Cookbook, you will explore classical quantitative finance approaches to data modeling, such as GARCH, CAPM, factor models, as well as modern machine learning and deep learning solutions.
You will use popular Python libraries that, in a few lines of code, provide the means to quickly process, analyze, and draw conclusions from financial data. In this new edition, more emphasis was put on exploratory data analysis to help you visualize and better understand financial data. While doing so, you will also learn how to use Streamlit to create elegant, interactive web applications to present the results of technical analyses.
Using the recipes in this book, you will become proficient in financial data analysis, be it for personal or professional projects. You will also understand which potential issues to expect with such analyses and, more importantly, how to overcome them.
What you will learn
- Preprocess, analyze, and visualize financial data
- Explore time series modeling with statistical (exponential smoothing, ARIMA) and machine learning models
- Uncover advanced time series forecasting algorithms such as Meta’s Prophet
- Use Monte Carlo simulations for derivatives valuation and risk assessment
- Explore volatility modeling using univariate and multivariate GARCH models
- Investigate various approaches to asset allocation
- Learn how to approach ML-projects using an example of default prediction
- Explore modern deep learning models such as Google’s TabNet, Amazon’s DeepAR and NeuralProphet
Who this book is for
This book is intended for financial analysts, data analysts and scientists, and Python developers with a familiarity with financial concepts. You’ll learn how to correctly use advanced approaches for analysis, avoid potential pitfalls and common mistakes, and reach correct conclusions for a broad range of finance problems.
Working knowledge of the Python programming language (particularly libraries such as pandas and NumPy) is necessary.
Table of Contents
- Acquiring Financial Data
- Data Preprocessing
- Visualizing Financial Time Series
- Exploring Financial Time Series Data
- Technical Analysis and Building Interactive Dashboards
- Time Series Analysis and Forecasting
- Machine Learning-Based Approaches to Time Series Forecasting
- Multi-Factor Models
- Modelling Volatility with GARCH Class Models
- Monte Carlo Simulations in Finance
- Asset Allocation
- Backtesting Trading Strategies
- Applied Machine Learning: Identifying Credit Default
- Advanced Concepts for Machine Learning Projects
- Deep Learning in Finance
Read more
£36.10 -
Rapid Google Ads Success: And how to achieve it in 7 Simple Steps
The Best Selling 2023 Google Ads guide
In Rapid Google Ads Success, Claire Jarrett sets out to show you the reality of how to create a successful Google Ads campaign.By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist.
Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account.
Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing, and the crafting of a winning strategy.
“If it wasn’t for Claire and her team, I would not have a business – honestly.”
David Nicholls, Will WriterRead more
£13.20 -
Renegade Marketing: 12 Steps to Building Unbeatable B2B Brands
Marketing has become ridiculously complicated, but yours doesn’t have to be.
With decades of hands-on experience, expert strategist and writer Drew Neisser has witnessed the dramatic evolution of business-to-business marketing. Working alongside giant brands like IBM, as well as start-ups and midsize companies, and interviewing over four hundred top practitioners, Neisser uncovered the top four characteristics that all successful marketers have in common: they are Courageous, Artful, Thoughtful, and Scientific (CATS).
These four characteristics form the basis for the framework in Renegade Marketing. Over the years, Neisser created a twelve-step formula to radically simplify B2B marketing and build an unbeatable brand. In his book, he shares the stories of marketing CATS as he gives you the tools to:
- Walk through a highly refined discovery process that culminates in finding your brand’s purpose
- Define your company’s purpose in eight words or fewer
- Build team support for new marketing initiatives while establishing your unique brand story, voice, and design
- Assemble effective marketing plans that engage employees, inspire customers, and attract new business
- Drive perpetual growth by creating a culture with metrics, marketing technology, and experimentation
Read more
£13.30 -
Scientific Research in Information Systems: A Beginner’s Guide: 0 (Progress in IS)
This book is designed to introduce doctoral and other higher-degree research students to the process of scientific research in the fields of Information Systems as well as fields of Information Technology, Business Process Management and other related disciplines within the social sciences. It guides research students in their process of learning the life of a researcher. In doing so, it provides an understanding of the essential elements, concepts and challenges of the journey into research studies. It also provides a gateway for the student to inquire deeper about each element covered. Comprehensive and broad but also succinct and compact, the book is focusing on the key principles and challenges for a novice doctoral student.Read more
£23.00£52.20 -
Search Engine Optimization All-in-One For Dummies
The most comprehensive coverage of search engine optimizationIn Search Engine Optimization All-in-One For Dummies, 3rd Edition, Bruce Clay—whose search engine consultancy predates Google—shares everything you need to know about SEO. In minibooks that cover the entire topic, you’ll discover how search engines work, how to apply effective keyword strategies, ways to use SEO to position yourself competitively, the latest on international SEO practices, and more.
If SEO makes your head spin, this no-nonsense guide makes it easier. You’ll get the lowdown on how to use search engine optimization to improve the quality and volume of traffic on your website via search engine results. Cutting through technical jargon, it gets you up to speed quickly on how to use SEO to get your website in the top of the rankings, target different kinds of searches, and win more industry-specific vertical search engine results!
- Includes new and updated material, featuring the latest on Bing!, Google instant search, image search, and much more
- Covers SEO and optimizing servers for SEO
- Provides important information on SEO web design
- Shows you how to use SEO to stay “above the fold”
If you’re a website owner, developer, marketer, or SEO consultant, Search Engine Optimization All-in-One For Dummies, Third Edition is the only resource you need to beat the competition.
Read more
£2.20 -
Search Engine Optimization All-in-One For Dummies (For Dummies (Business & Personal Finance))
Get search engines to rank your site as the No. 1 result with help from this comprehensive resourceWhat’s the best hiding place in the world? The second page of Google’s search results!
If you want your website to be found, you need to make sure it appears prominently on search engines. In Search Engine Optimization All-in-One For Dummies, you’ll find practical and easy-to-follow advice to increase your site’s chances of landing that coveted No. 1 spot on Google, Bing, and other popular search engines.
You’ll discover how search engines decide which websites to rank highly, how to optimize your site for your best chance at the first page of organic results, what keywords to target, and even how to make your site internationally visible. You’ll also find out how to:
- Optimize your webpage with responsive design that makes it irresistible to Google
- Create a keyword strategy that keeps interested and engaged visitors flowing to your website
- Generate the backlinks that will teach Google you’re a trusted resource and help you climb the search engine results page
Perfect for webmasters, bloggers, e-commerce professionals, and anyone else looking for more online visibility, Search Engine Optimization All-in-One For Dummies is a must-have guide to improving the quantity and quality of your web traffic.
Read more
£21.30£27.50 -
SECRETS ON FIBONACCI TRADING: Mastering Fibonacci Techniques In Less Than 3 Days
Secrets of profiting from trades without anxiety even if you have failed with several strategies before
You have joined the trading journey with a high expectation of financial success. As exciting and colorful as it seems, financial trading can be one of the riskiest endeavors you have participated in.
Trading in the financial market without necessary preparation can lead to disastrous results.
- Have you ever experienced constant anxiety about the way the price goes in the chart?
- Have you ever struggled to figure out which strategies work and which don’t?
- Have you ever experienced the feeling of betrayal by the market, in which the price seemed to go opposite to your decision every time?
- Have you ever been out of control of entering and exiting the trades without knowing why?
Don’t panic! it is never too late to change things. It’s about whether or not you are determined enough.
Trading is not an easy endeavor, but it will become much more comfortable when you know the right strategies and techniques to give your trade a better winning probability.
You don’t want to wrap up yourself in a vicious cycle created by losing trades and negative feelings. Successful trading is not about some quick gimmicks of where to buy and where to sell.
Luckily, all traders can improve their trading if they are committed and disciplined enough to what they should do.
This book is about trading techniques surrounding Fibonacci tools, based on the miracle sequence discovered by an Italian mathematician centuries ago. The reliability of Fibonacci tools lies in their ability to closely connect with the three most important aspects in trading: support, resistance, and trend.
In Secrets On Fibonacci Trading, you will discover:
- The deep reason behind the use of leading oscillators and how they can save you tons of money which lagging indicators can’t;
- Step-by-step guidance on how to draw Fibonacci retracement and extension levels in the most accurate way;
- One trading method which can be combined with Fibonacci to best predict market movements;
- How to determine the ideal time to enter and exit a trade based on Fibonacci (and other market signals);
- The importance of Fibonacci projection and how to use it in your trading;
- How to optimize Fibonacci plotting in planning the size of the position, the stop loss placement, and the whole action plan;
- How to maximize profits using advanced Fibonacci techniques;
- What is the three-part rule and how to use it to protect your profits and let them grow;
- A great tool to combine with Fibonacci to boost up your trading efficiency;
- How to execute the best money management strategies to beat Mr. Market;
Most traders fail because they overcomplicate their trading systems while failing to adopt a necessary trading mentality, causing trading chaos. This is the reason why this book focuses on both the simplicity and clarity of trading strategies and the needed mindset so that you can benefit from them whether you are a newbie or an experienced trader.
So if you want to discover all the Fibonacci techniques inside and take your trading to the next level, scroll up and click the “Add to Cart” button now!
Read more
£6.40 -
SEO Backlinks Made Easy For 2023
Are you among those looking for how to increase traffic to your website? Or do you want to know why your website kept lagging behind and never reached the top pages of search results? You must know the secret about Search engine optimization, PageRank, and Website Backlinks.
SEO Backlinks Made Easy For 2023 is a cursory exposition of proven link-building SEO strategies to help you understand the importance of search engine algorithms and website authority.
You will learn how to increase your site ranking through Google SEO, understand the most valuable types of backlinks, and how to get them for your site domain.
In this simplified guide, you will learn how to use professional backlinks generation strategies like creating:- Target Keyword in Anchor Text
- Linkable Assets such as Infographics
- Backlinks from Link Roundups,
- The Moving Man Method,
- The Broken Link Building Strategy
- Guest Posting
- Submitting Testimonials
- Blogger Reviews
- Link Reclamation
- Using HARO
- Reverse Engineering Competitor’s Backlinks,
- Content Styles to grow your website’s organic traffic and attract more Backlink Authority for yourself, all in a do-it-yourself style.
Read more
£5.70 -
SEO For Dummies, 7th Edition
Up relevance scores, improve page speed, optimize voice search questions, and more!
Search Engine Optimization For Dummies shows website owners, developers, and search engine optimizers (SEOs) how to create a website that ranks at the top of search engines and has high-volume traffic, while answering the essential question of “how do I get people to visit my site?”
By understanding search engine basics (what are they, which ones are important, how to get started), building a search engine-friendly site, registering your site with directories and indexes, using analysis tools to track results and link popularity to boost rankings, and advertising your site by using pay-per-click options, you can use the tricks of SEO masters to drive traffic to your site. You’ll also discover how to write effective content, use social media to boost your profile, and manage your platform and reputation to positively impact your search engine rankings.
- Develop a search strategy and use new SERP features
- Maximize the effects of personalized search
- Analyze results with improved analytics tools
- Optimize voice search strategies
There’s no time like the present to create a website that ranks at the top of search engines and drives traffic to your site with these tips, tricks, and secrets.
Read more
£21.80£24.70SEO For Dummies, 7th Edition
£21.80£24.70 -
SEO For Passionate Beginners: A Guide to Boost Your Website’s Visibility & Rank #1 on the Internet | Unlock the Power of Search Engine Optimization to Drive Traffic & Achieve…
Are you new to the world of SEO (Search Engine Optimization) and looking to harness its incredible potential to drive traffic to your website and achieve that coveted top-ranking spot on search engines like Google? Look no further because “SEO For Passionate Beginners” is your all-in-one guide to demystifying the art and science of SEO.
In today’s digital age, having a strong online presence is essential for businesses, bloggers, and website owners. But how do you stand out in the vast digital landscape? The answer lies in understanding and implementing effective SEO strategies. This beginner-friendly guide will take you by the hand and lead you through the fascinating realm of SEO, ensuring that you not only grasp its fundamentals but also learn how to apply them for real results.
Inside “SEO For Passionate Beginners,” you’ll discover:
-
A Clear and Concise Introduction: Start with the basics. Learn what SEO is, why it matters, and how it can benefit your website or online business.
-
Keyword Research Demystified: Unlock the secrets of keyword research and find out how to identify the keywords your target audience is searching for.
-
On-Page and Off-Page Optimization: Dive deep into the key elements of on-page and off-page SEO, including optimizing your website’s content, structure, and links.
-
Content that Converts: Explore content strategies that not only attract visitors but also convert them into loyal customers or readers.
-
SEO Tools and Resources: Discover a range of valuable SEO tools and resources that will make your journey to the top of the search results easier and more effective.
-
Practical Tips and Best Practices: Learn from real-world examples and case studies, and gain practical insights that you can implement immediately.
-
Future-Proofing Your SEO: Stay ahead of the curve by understanding the latest SEO trends and how to adapt to algorithm changes.
-
Achieving No. 1 Ranking: Follow a step-by-step plan to work your way up the search engine rankings and claim that coveted No. 1 spot.
-
Measuring Success: Learn how to track and measure your SEO efforts to ensure you’re achieving your goals.
Whether you’re a business owner, a blogger, an aspiring digital marketer, or simply someone looking to enhance their online presence, “SEO For Passionate Beginners” provides you with the knowledge, strategies, and tools you need to succeed in the digital world. By the end of this comprehensive guide, you’ll have the skills and confidence to tackle SEO head-on and propel your website to the top of the search results.
Don’t let your website languish in obscurity. Take control of your online destiny and grab the attention of countless visitors. Begin your journey to SEO mastery today. Buy your copy of “SEO For Passionate Beginners” now and unlock the secrets to online success.
Read more
£10.10 -
-
SEO in 2023: 101 of the world’s leading SEOs share their number 1, actionable tip for 2023
We asked 101! of the world’s leading SEOs to share their number one actionable tip for 2023. Check out our SEO in 2022 guide to learn from the best in the business, helping you stay one-step ahead of your competitors as we head into a new year…
You would have thought that if we asked 101 SEOs the same question (What is your number 1 SEO tip for 2023?) then we would receive lots of similar answers. Not at all. The industry is now so rich and varied that most contributors came up with an entirely different answer. Even where the topics were similar, the perspectives were very different. The advice in this book ranges from doubling-down on evergreen strategies to finding new and better ways to identify opportunities, how the SERP is changing, next generation tech, and so much more.
What’s covered?
CHAPTER 1: Key Considerations – chapter one intends to provide an overview of what’s changed and where SEO is going in general
CHAPTER 2: Auditing – what drives technical success in 2023 and what you should be looking out for that may harm your technical success
CHAPTER 3: Content Structure – why E-A-T is important, and how to structure your content in a way that appeals to people as well as search engines
CHAPTER 4: Targeting – why intent matters and how to focus your efforts on reaching the right person at the right time
CHAPTER 5: Content Planning – the key elements to incorporate as part of a content strategy
CHAPTER 6: Content Production – what to include in your content specifically, and what type of content works best
CHAPTER 7: Guide the Bots – how to help Google and other search engines more quickly and more easily understand, and be confident in the meaning of your content
CHAPTER 8: SERP SEO – why you need to stay on top of what the SERP looks like for your target queries and how to use the SERP to style your content
CHAPTER 9: User Centricity – why focusing on users is important for SEO and how user experience impacts SEO
CHAPTER 10: Links – what link building looks like in 2023 and how to optimize your internal links
CHAPTER 11: Local SEO – how Google Business Profile is changing and thoughts around location schema
CHAPTER 12: Integrate – how you can be more effective at SEO by working more closely with other digital marketing channels
CHAPTER 13: Think Outside the Box – opportunities that could radically change the way that you do SEO over the coming year
CHAPTER 14: Analytics & Testing – what to measure, how to measure it and how to improve what you do through testing
CHAPTER 15: Evergreen Advice – Key elements that you shouldn’t forget about – and if all else fails, how to find a new SEO job!
Read more
£14.20 -
SEO Workbook: Search Engine Optimization Success in Seven Steps
2023 Updated Edition
Learn SEO in Plain English – Step by Step!
Buy the Workbook Used at Stanford Continuing Studies to Teach Search Engine Optimization- Optimize your Website – learn ON PAGE SEO tactics to build an SEO-FRIENDLY WEBSITE.
- Learn Link-building – master the art of getting inbound links, blog mentions, and social authority.
- Watch Videos – view step-by-step companion VIDEOS that SHOW you how to do SEO.
- Use the Worksheets – download WORKSHEETS that guide you step-by-step to search engine optimization success.
- Measure via Metrics – navigate the complexities of GOOGLE ANALYTICS.
- Access Free Tools – access the companion MARKETING ALMANAC with hundreds of free tools for search engine optimization, a $29.99 value!
One of the Best Books on SEO of 2022 for Search Engine Optimization for Beginners and Experts Alike
- Jason McDonald – written by a successful practitioner of SEO. Just Google ‘SEO Expert Bay Area’ or ‘SEO Expert Witness’. He’s there at the top!
- Stanford University – used by Dr. McDonald in his courses, both online and on campus, at Stanford University’s Continuing Studies
- An Easy to Follow Method – written in PLAIN ENGLISH for MERE MORTALS. Learn how to do SEO step by step.
- Got Questions? – just Google ‘Jason McDonald’ and send a quick email or call.
The author, Jason McDonald, has instructed thousands of people in his classes in the San Francisco Bay Area, including Stanford Continuing Studies, as well as online. Jason speaks in simple English and uses the metaphor of The Seven Steps to SEO Fitness to explain to you how to ‘get SEO fit.’
Table of Contents- Goals: Define Your SEO Goals
- Keywords: Identify Winnable, High Value SEO Keywords
- On Page SEO: Optimize Your Website to ‘Speak Google’ via Page Tabs, your home page, and structural elements
- Content Marketing: Learn to produce content that pleases Google and your customers
- Off Page SEO: Build links, leverage social media, and go local. Includes detailed ‘Local SEO’ information for local businesses!
- Metrics: Master Google Analytics
- Learn: Pointers to SEO Tools and Online Resources
If you want to master SEO (Search Engine Optimization) for your business, you can do no better than the 2023 edition of the SEO Workbook!
Read more
£31.60 -
Small Business SEO Made Simple: A Practical Handbook
In “Small Business SEO Made Simple – A Practical Handbook” seasoned web designer and digital entrepreneur, C M Pyne, opens the door to a dynamic world where small businesses can flourish online. With over two decades of experience, C M Pyne has witnessed the digital landscape transform from its infancy, and is now here to be your trusted guide.
Are you tired of pouring your heart and soul into your business only to find it languishing in the shadows of the internet? Do you dream of seeing your website rise to the top of search results, attracting a flood of eager customers? If so, this book is your ticket to unlocking the potential of your small business.
“I understands the challenges that small businesses face in the vast online ocean, and knows the secrets to help you thrive. I won’t say it will be an over night success, but with this guide, you will be on the right path.”
“Small Business SEO Made Simple – A Practical Handbook” demystifies the complex world of Search Engine Optimisation (SEO) and breaks it down into clear, actionable steps that even beginners can grasp.
With a wealth of practical insights, it will show you how to:
- Identify the right keywords to attract your target audience.
- Craft compelling, high-quality content that keeps visitors coming back.
- Optimise your website’s structure and design for maximum impact.
- Master the art of local SEO to put your business on the map.
- Build a strong online presence with effective link-building strategies.
- And even give you some useful prompts to get ChatGPT helping you out.
- And much more!
This isn’t just another SEO book; it’s your personal roadmap to success in the digital age. [Your Name] doesn’t bog you down with jargon or overcomplicate things. Instead, you’ll find straightforward, easy-to-follow advice that can be implemented immediately.
As you journey through the pages of this book, you’ll gain the tools and knowledge to unleash the power of SEO for your small business. You’ll discover that with dedication, passion, and the right guidance, your business can stand shoulder to shoulder with the giants in your industry.
Are you ready to revolutionise your online presence, reach a wider audience, and watch your small business soar to new heights? If the answer is yes, “SEO for Small Business, Made Simple” is your compass in the digital wilderness. Get ready to turn your dreams into reality and take your place at the forefront of the digital revolution.
Don’t be left in the shadows. Let this guide you toward the spotlight your small business deserves. Your journey to SEO success begins now!
Read more
£5.70 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**‘Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.’
TAA Judges PanelSocial Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand’s marketing communications, and harnessing social media data to yield consumer insights. The authors outline the ‘four zones’ of social media that marketers can use to help achieve their strategic objectives:
1. Community
2. Publishing
4. Entertainment
5/ CommerceThe new third edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing. Expanded new case studies and examples including Facebook, Instagram, Twitter and Snapchat are discussed in relation to globally recognized brands such as Pokemon Go, Nike, Amazon Kindle and Lady Gaga.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
Suitable for modules and courses on social media marketing.
Read more
£3.60Social Media Marketing
£3.60 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
Read more
£51.30£53.20Social Media Marketing
£51.30£53.20 -
Social Media Marketing 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of…
If you want to start your journey to social media marketing success, then keep reading..
If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.
In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.
The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.
The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;
- Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
- Clear and precise details and facts on social media marketing.
- Practical tips you can implement and start using immediately.
- Ways you can maneuver social media channels to give your brand an edge over competitors.
- The ultimate strategies for building up engagement on your social media pages.
- A detailed step-by-step guide to advertising successfully on each different social media channels.
- And much more!
With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!
Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!
Read more
£2.10£19.00 -
SOCIAL MEDIA MARKETING FOR BEGINNERS 2023: Learn how to grow your social media with beginner’s strategy updated for this specific year; this book provides an easy and organized…
Discover how you can pass from being a beginner to a professional Social Media Marketer today!
If you are a beginner who wants to approach the world of social media marketing, you are in the right place.
This book will allow you, once finished, to have important knowledge to grow and become relevant on the major social medias that you know. The techniques and strategies that you will find described step by step in this guide are very updated to today’s social interactions, this is a fundamental feature for this kind of books, the modern world changes day by day and keeping up is difficult but essential to be successful.
And to be successful in social media, you need to speak today’s language.
Would you like to learn more about Social Media Marketing? If so, then you are in the right place.
I want to show you some of the things that we are going to cover together in the book so that you can better understand what we are going to learn.
Here are just some of the topics we will touch together:
● Startup
● Instagram Marketing Strategy
● TikTok
● Much more…
If you want to know more about Social Media Marketing, all you have to do is follow the advice found in this book. So what are you waiting for?
Scroll up, click on “Buy Now with 1-Click”, and Get Your Copy Now!
Read more
£11.70