E-Commerce
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Business Analysis
Business analysts must respond to the challenges of today’s competitive global economy by developing practical, creative and financially sound solutions and this excellent guide gives them the necessary tools to do so. It is also ideal for students wanting to gain university and industry qualifications. This fourth edition of the bestseller contains a new chapter on business analysis as a service and includes expanded material on strategic context, modelling business processes and gap analysis.Read more
£38.00£47.50Business Analysis
£38.00£47.50 -
Using the Internet Safely For Seniors For Dummies (For Dummies Series)
The Internet is amazing, but the risks you’ve heard about are real, too. You can avoid being a victim of online crime with the simple steps for staying safe online that you’ll find in Using the Internet Safely For Seniors For Dummies. Here’s the guide you need to steer safely through the hazards so you can shop, visit, invest, explore, pay bills, and do dozens of other things online – more securely. Learn to protect yourself from online predators, create strong passwords, find reliable information, spot e-mail and phishing scams, and much more. Find out how to share photos and videos, chat with others, and participate in online discussions-securely See how, with strong passwords and reasonable caution, online banking and bill-paying might be safer than the old way Learn to install and set up a browser, use search engines effectively, and sidestep suspicious ads Discover how personal information is collected and used by legitimate companies – and by crooks Be able to spot risks, find out how online criminals think, and know what makes you vulnerable Enjoy social networking sites without putting yourself at risk Spot reputable healthcare sites and avoid medical ID theft and scams There’s even a glossary of common computer terms and a guide to your rights when using the Internet. Using the Internet Safely For Seniors For Dummies helps you feel more secure by showing you how to protect yourself while enjoying the Web.Read more
£3.20 -
1 Page Online Marketing Gameplan: Get More Leads and Make More Money Using Social Media & Online
If I were to give any other title to this book, I would’ve called it ‘A guide to social media marketing for new businesses and entrepreneurs’ or probably ‘Digital Marketing, How to do it right!’. However, I had to settle for a catchier title for obvious marketing reasons.Look, we all know the challenges with our business. When I talk to a new businesses, in majority of the cases I come across a pre-set number of queries. ‘How I grow my company’, ‘how I get more leads’, ‘how much budget should I allocate to digital marketing’ are some of the questions which should be addressed even before you start your online marketing journey. These questions should be addressed a as part of your strategy. Because strategy should dictate your competitive advantage and it is important to keep your strategy simple if you are a start-up, a new business or a small business. As your business grows, your strategy will inevitably grow more complex over time.
We’ve talked about execution too. Find out which campaign works well on Social Media / PPC and SEO and throughout the book I addressed many of the prevalent queries. These are typically budget, audience targeting, client retention, and most importantly getting your online marketing strategy (and execution) right, so that you don’t diverge from your core business objectives.
Selling a product is very different then selling a service online. The underlying objective and difference here is that a product is a tangible object whereas service is value added through time intangible skills and expertise.
- Products are designed to meet the needs of the customer. So when you’re selling a product you would want to highlight the features / attributes and display the items appropriately online or in store. With product it’s easier for customers to appreciates its value. In the unlikely circumstances if they don’t like a product they can simply return it. They can also leave a review online for prospective customers and in turn the prospective customers can make a decision on the back of the reviews as well.
- Service based selling: are usually less expensive to operate than product businesses because you’re not having to maintain an inventory and it typically requires building relationship with the customers when necessary. Getting the pricing right for a service based service is often time consuming. This will vary between industries and experience of those operating in these industries. It is also more difficult to get ratings because it takes longer to get a service completed or to take effect.
In this amazing book you will also discover:
- The type of social media marketing campaigns you can use to dissect your marketing strategy
- How to use PPC, SEO and Social Media ads effectively for your digital marketing campaigns
- A step by step guide to create your own personalised online marketing plan that fits within a page (hence the name1 Page Online Marketing Gameplan)
- Get results on your digital marketing efforts from get go
- Find the budget and pricing that’s right for you
More about the Author
Sam and his ability to observe, capture, leverage and optimise the customer buying experience through data-driven strategy and decisions, and translate this into meticulously efficient, high-return campaigns that drive conversions. This no doubt stems from his years of experience in the streamlined financial industries, and it translates into a scientific yet pragmatic approach to marketing strategy and implementation. The result is an unrivalled success, whatever your KPI — Dillan Gandhi, Searchlight LondonSam Mahmud takes the intrigues of social media to a new level of understanding — Anita Amoa, Business Coach
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£9.50 -
Digital Marketing All-In-One For Dummies
Unlock the value in online marketing
A well-executed digital marketing plan is a proven component of success in business, and Digital Marketing All-In-One For Dummies covers everything you need to build and implement a winning plan. Whether you’re a novice in the online space or an expert marketer looking to improve your digital ROI, this book has easy-to-absorb tips and insights that will turn online prospects into loyal customers.
This book compresses the essential information on 8 topics, so you have all the information you need and none of what you don’t. You’ll learn social media marketing, marketing to millennials, account-based marketing, influencer marketing, content marketing strategies, and more!
- Use targeted, measurable marketing strategies to promote brands and products
- Increase brand awareness, customer acquisitions, and audience engagement
- Measure what your online traffic is worth and improve ROI on digital marketing
- Develop a solid digital marketing plan and put it to work for your brand
From SEO and SEM to brand awareness and why you need it, Digital Marketing All-In-One For Dummies will help you level up your digital marketing game and avoid the common mistakes that might be holding your business back.
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£39.60 -
Marketing 4.0: Moving from Traditional to Digital
Marketing has changed forever―this is what comes nextMarketing 4.0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing. Written by the world’s leading marketing authorities, this book helps you navigate the increasingly connected world and changing consumer landscape to reach more customers, more effectively. Today’s customers have less time and attention to devote to your brand―and they are surrounded by alternatives every step of the way. You need to stand up, get their attention, and deliver the message they want to hear. This book examines the marketplace’s shifting power dynamics, the paradoxes wrought by connectivity, and the increasing sub-culture splintering that will shape tomorrow’s consumer; this foundation shows why Marketing 4.0 is becoming imperative for productivity, and this book shows you how to apply it to your brand today.
Marketing 4.0 takes advantage of the shifting consumer mood to reach more customers and engage them more fully than ever before. Exploit the changes that are tripping up traditional approaches, and make them an integral part of your methodology. This book gives you the world-class insight you need to make it happen.
- Discover the new rules of marketing
- Stand out and create WOW moments
- Build a loyal and vocal customer base
- Learn who will shape the future of customer choice
Every few years brings a “new” marketing movement, but experienced marketers know that this time its different; it’s not just the rules that have changed, it’s the customers themselves. Marketing 4.0 provides a solid framework based on a real-world vision of the consumer as they are today, and as they will be tomorrow. Marketing 4.0 gives you the edge you need to reach them more effectively than ever before.
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£16.20£20.00Marketing 4.0: Moving from Traditional to Digital
£16.20£20.00 -
Marketing For Dummies, 5th Edition
The classic, bestselling marketing guide, updated for the digital eraMarketing For Dummies, 5th Edition is the ultimate handbook for boosting your business. Whether you’re a small mom-and-pop shop, a local nonprofit, or a mid-size business looking to grow, the right marketing approach can make your company or organization stand out from the crowd. This book shows you how to find, reach, and engage with your customers in a way that brings in business. This new edition, updated to align with the latest marketing revolution, introduces you to essential techniques including search engine, guerilla, global, and behavior marketing. You’ll learn where to find your people, and how to give them what they want—how they want it—using behavioral techniques. You’ll discover inexpensive online marketing and promotion tools, proving that budget doesn’t have to be an insurmountable obstacle. You’ll find up-to-date marketing plans, resources, and examples throughout to help you get out there and get your business noticed today!
Today’s marketing treats every aspect of customer interaction—including customer service and the product itself—as an opportunity to grow. This book shows you how to harness the power of these techniques to drive traffic, boost sales, and move your business forward.
- Turn web visibility into real-world traffic and sales
- Reach the right people at the right time
- Develop a cohesive marketing plan for any budget
- Source locally, market dynamically, and connect with your community
Whether you’re looking for fundamental marketing skills, seeking guidance on social media and analytics, or need a full-blown comprehensive web marketing strategy, this book has you covered. Marketing For Dummies, 5th Edition helps you open the door to a new, more successful phase of business.
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£3.20 -
Cambridge Technicals Level 3 IT
Exam Board: Cambridge
Level: Key Stage 4
Subject: IT
First Teaching: September 2016
First Exam: June 207Support your teaching of the new Cambridge Technicals 2016 suite with Cambridge Technical Level 3 IT, developed in partnership between OCR and Hodder Education; this textbook covers each specialist pathway and ensures your ability to deliver a flexible course that is both vocationally focused and academically thorough.
Cambridge Technical Level 3 IT is matched exactly to the new specification and follows specialist pathways in IT Infrastructure Technician, Emerging Digital Technology Practitioner, Application Developer, and Data Analyst.
– Ensures effective teaching of each specialist pathway offered within the qualification.
– Focuses learning on the skills, knowledge and understanding demanded from employers and universities.
– Provides ideas and exercises for the application of practical skills and knowledge.
– Developed in partnership between Hodder Education and OCR, guaranteeing quality resources which match the specification perfectlyHodder Education have worked with OCR to make updates to our Cambridge Technicals textbooks to bring them more closely in line with the model assignment course requirements. We would like to let you know about a recent change to this textbook, updated pages which are now available free of charge as a PDF when you click on the ‘Amended Pages’ link on the left of this webpage.
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£26.20£28.50Cambridge Technicals Level 3 IT
£26.20£28.50 -
Targeted: How Technology Is Revolutionizing Advertising and the Way Companies Reach Consumers
Far from the catchy television spots and sleek magazine spreads are the comparatively modest ads that pop up on websites and in Internet searches. But don’t befooled – online advertising is exploding. Growing at a compound annual rate near 20%, it is now the second-largest advertising channel in the United States.Part history, part guidebook, part prediction for the future, Targeted tells the story of the companies, individuals, and innovations driving this revolution. It takes readers behind the scenes – examining the growth of digital advertising, its enormous potential, and the technologies that are changing the game forever. Leading the way is real-time bidding, which offers advertisers unprecedented precision in targeting ads and measuring their effectiveness.
From keyword micro-markets and ad serving systems to aggregated virtual audiences and new business models, Targeted is sweeping in scope and stripped of technical complexity. It is an essential resource for anyone interested in finding and connecting with customers in the vast and shifting Internet universe.
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£3.60 -
Rapid Google Ads Success: And how to achieve it in 7 Simple Steps
The Best Selling 2023 Google Ads guide
In Rapid Google Ads Success, Claire Jarrett sets out to show you the reality of how to create a successful Google Ads campaign.By talking through examples in various industries such as locksmiths, relationship coaches, will writers and personal trainers, Claire Jarrett debunks the often-held belief that Google Ads should be managed by a specialist.
Drawing from real-life examples and her 15 years of experience, she details the strategies that work for developing a profitable Google Ads account.
Rapid Google Ads Success is for anyone who is frustrated by the complex Google Ads interface, or for anyone fretting about poor results from their existing campaigns. It will change the way you think about Google Ads marketing, and the crafting of a winning strategy.
“If it wasn’t for Claire and her team, I would not have a business – honestly.”
David Nicholls, Will WriterRead more
£13.20 -
The Art of SEO 3e: Mastering Search Engine Optimization
Three acknowledged experts in search engine optimization share guidelines and innovative techniques that will help you plan and execute a comprehensive SEO strategy. Complete with an array of effective tactics from basic to advanced, this third edition prepares digital marketers for 2016 with updates on SEO tools and new search engine optimization methods that have reshaped the SEO landscape
Novices will receive a thorough SEO education, while experienced SEO practitioners get an extensive reference to support ongoing engagements.
- Comprehend SEO’s many intricacies and complexities
- Explore the underlying theory and inner workings of search engines
- Understand the role of social media, user data, and links
- Discover tools to track results and measure success
- Examine the effects of Google’s Panda and Penguin algorithms
- Consider opportunities in mobile, local, and vertical SEO
- Build a competent SEO team with defined roles
- Glimpse the future of search and the SEO industry
Visit the book website (http://www.artofseobook.com) for FAQs and to post your own burning questions. You’ll have access to special offers and discounts on various SEO tools and services. You can also get exclusive access to instructional videos related to the concepts in the book by sending an email to bonuses@artofseobook.com.
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£45.60 -
Fanatical Prospecting: The Ultimate Guide to Opening Sales Conversations and Filling the Pipeline by Leveraging Social Selling, Telephone, Email, Text, and Cold Calling (Jeb…
Ditch the failed sales tactics, fill your pipeline, and crush your number
Fanatical Prospecting gives salespeople, sales leaders, entrepreneurs, and executives a practical, eye-opening guide that clearly explains the why and how behind the most important activity in sales and business development―prospecting.
The brutal fact is the number one reason for failure in sales is an empty pipe and the root cause of an empty pipeline is the failure to consistently prospect. By ignoring the muscle of prospecting, many otherwise competent salespeople and sales organizations consistently underperform.
Step by step, Jeb Blount outlines his innovative approach to prospecting that works for real people, in the real world, with real prospects.
Learn how to keep the pipeline full of qualified opportunities and avoid debilitating sales slumps by leveraging a balanced prospecting methodology across multiple prospecting channels.
This book reveals the secrets, techniques, and tips of top earners. You’ll learn:
- Why the 30-Day Rule is critical for keeping the pipeline full
- Why understanding the Law of Replacement is the key to avoiding sales slumps
- How to leverage the Law of Familiarity to reduce prospecting friction and avoid rejection
- The 5 C’s of Social Selling and how to use them to get prospects to call you
- How to use the simple 5 Step Telephone Framework to get more appointments fast
- How to double call backs with a powerful voice mail technique
- How to leverage the powerful 4 Step Email Prospecting Framework to create emails that compel prospects to respond
- How to get text working for you with the 7 Step Text Message Prospecting Framework
- And there is so much more!
Fanatical Prospecting is filled with the high-powered strategies, techniques, and tools you need to fill your pipeline with high quality opportunities.
In the most comprehensive book ever written about sales prospecting, Jeb Blount reveals the real secret to improving sales productivity and growing your income fast. You’ll gain the power to blow through resistance and objections, gain more appointments, start more sales conversations, and close more sales.
Break free from the fear and frustration that is holding you and your team back from effective and consistent prospecting. It’s time to get off the feast or famine sales roller-coaster for good!
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£16.50£20.90 -
Using Behavioral Science in Marketing: Drive Customer Action and Loyalty by Prompting Instinctive Responses
WINNER: National Indie Excellence Awards 2023 – Marketing & Public Relations
SHORTLISTED: Business Book Awards 2023 – Smart Thinking
FINALIST: Next Generation Indie Book Awards 2023 – Business
WINNER: Readers’ Favorite Book Awards 2023 – Gold Medal in Non-Fiction – Marketing
WINNER: NYC Big Book Award 2023 – Marketing & Public Relations
FINALIST: American Book Fest Best Book Award 2023 – Marketing & AdvertisingIncrease engagement, response rates and the ROI of marketing initiatives with this step-by-step guide to harnessing hardwired consumer behavior and instinctive responses.
Using Behavioral Science in Marketing shows how to apply behavioral science principles in key areas of marketing, including marketing communications, email, direct mail and ad campaigns, social media marketing and sales funnel conversion strategies. Highly practical and accessible, it includes case studies and examples from AT&T, Apple, Spotify and The Wall Street Journal showing how these approaches have been used in practice.
Using Behavioral Science in Marketing also reveals how to increase consumer involvement and engagement, convey exclusivity and desirability, and prompt customer action and loyalty with scientifically proven principles such as autonomy bias, storytelling, and the Von Restorff effect.
Featuring common mistakes to avoid and key takeaways at the end of each chapter, it’s also accompanied by downloadable checklists and an interactive template to use in practice. In a highly competitive space, where even an incremental advantage can result in significant uplifts, this is a crucial resource to create stand out and successful marketing-especially for marketers in highly regulated or highly competitive environments.Read more
£26.20£28.50 -
The Ultimate LinkedIn Sales Guide: How to Use Digital and Social Selling to Turn LinkedIn into a Lead, Sales and Revenue Generating Machine
Become a LinkedIn power user and harness the potential of social selling
With the impact of COVID, remote working has become big, and so has the use of digital/virtual sales tools. More sales teams want and need to understand how to use social media platforms like LinkedIn to sell, and most do not use it properly. The Ultimate LinkedIn Sales Guide is the go-to book and guide for utilizing LinkedIn to sell. It covers all aspects of social and digital selling, including building the ultimate LinkedIn profile, using the searching functions to find customers, sending effective LinkedIn messages (written, audio & video), creating great content that generates sales, and all the latest tips and tricks, strategies and tools. With the right LinkedIn knowledge, you can attract customers and generate leads, improving your sales numbers from the comfort and safety of your computer.
No matter what you are selling, LinkedIn can connect you to buyers. If you’re savvy, you can stay in touch with clients and generate more repeat sales, build trust, and create engaging content that will spread by word-of-mouth―the most powerful sales strategy around. This book will teach you how to do all that and more. In The Ultimate LinkedIn Sales Guide you will learn how to:
- Use the proven 4 Pillars of Social Selling Success to improve your existing LinkedIn activities or get started on a firm footing
- Create the Ultimate LinkedIn Profile, complete with a strong personal brand that could catapult you to industry leader status
- Generate leads using LinkedIn, then build and manage relationships with connected accounts to turn those leads into customers
- Utilize little-known LinkedIn “power tools” to grow your network, send effective messages, and write successful LinkedIn articles
- And so much more!
The Ultimate LinkedIn Sales Guide is a must read for anyone wishing to utilise LinkedIn to improve sales.
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£18.20£21.90 -
Ultimate Guide to Facebook Advertising: How to Access 1 Billion Potential Customers in 10 Minutes (Ultimate Series)
Now in its third edition, Ultimate Guide to Facebook Advertising delivers revised, expanded, and new chapters covering Facebook’s newly released apps and services designed to target and monetize their 1.7 billion active users. Advertisers are then taken further than Facebook itself, as Marshall and co-authors provide priceless audience insight, exploring what was happening before visitors click on ads and what needs to happen after-10 seconds later, 10 minutes later and in the following days, and weeks.Updates specific to this edition include:
- The introduction of ad space in Newsfeeds, Facebook Live, Branded Content and how to profit from it
- The launch of Facebook’s Marketplace where businesses can sell direct to their community
- The integration of Instagram ads as part of the Facebook platform
- Tapping into Audience Network to maximize campaigns and increase conversions on all website traffic
- High-profile case studies from the Golden State Warriors, Jack Daniels, Rosetta Stone, and examples from President Obama’s social media campaign for re-election
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£8.40 -
Product-Led SEO: The Why Behind Building Your Organic Growth Strategy
Nothing can take your business to the next level like great search engine optimization (SEO). Unfortunately, it’s not always easy to know what will successfully drive traffic, leads, and sales. If you want to stand out from your competition, your SEO needs a distinctive blend of creativity and logic.Maybe you’re a marketing manager or executive who is responsible for SEO growth but do not fully understand how it works. Or maybe you are a seasoned SEO pro looking to optimize further. Either way, this book is your behind-the-scenes guide to online visibility.
When it comes to SEO, success often depends not on what you do but on how you do it. That is why Product-Led SEO digs deep into the logic and theory of SEO instead of offering step-by-step guidelines and techniques. You will learn to develop your own best practices and see where most SEO strategies go astray. If your main goal is driving traffic, you are leaving sales on the table.
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£12.90£13.30 -
My Revision Notes: Cambridge Technicals Level 3 IT
Enhance your students’ practical skills and develop their key content knowledge with this proven formula for effective, structured revision.
Target success in OCR’s Cambridge Technical Level 3 Information Technology with this revision guide that brings together exam-style questions, revision tasks and practical tips to help students to review, strengthen and test their knowledge.
With My Revision Notes, every student can:
– Enjoy an interactive approach to revision, with clear topic summaries that consolidate knowledge and related activities that put the content into context.– Plan and manage a successful revision programme using the topic-by-topic planner.
– Build, practise and enhance exam skills by progressing through revision tasks and Test Yourself activities.
– Improve exam technique with helpful hints, tips and ‘Now Test Yourself’ questions on how to approach the exams.
Please note: answers are not provided for the exam-style questions and ‘Test Yourself’ activities
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£18.00 -
LinkedIn Sales Navigator For Dummies
Make selling a social affair!The ABCs of sales have changed. It’s no longer: A-Always, B-Be, C-Closing. The new way of selling is: A-Always, B-Be, C-Contributing to your buyer’s journey. Social selling is an effective way to engage with your customer, and the world’s most powerful social selling tool for any B2B sales professional is LinkedIn Sales Navigator. It allows you to gain access to more leads, more InMail, and data to track your efforts.
With the help of LinkedIn Sales Navigator For Dummies, you’ll learn how to write effective InMail messages and engage with prospects on the world’s most successful professional networking site. Along with utilizing those features, you’ll also benefit from access to full profiles outside of your network, guidance on how to best optimize your own profile for sales opportunities, and much more.
- Use lead recommendations to get in front of the right buyer
- Analyze your social selling efforts with real-time data
- Reach more leads with customized InMail messages
- Save 30 – 60 minutes a day previously spent on acquisitions
If you’re a B2B sales professional who is new to LinkedIn Sales Navigator, this is the one-stop resource you can’t be without.
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£19.20£20.90LinkedIn Sales Navigator For Dummies
£19.20£20.90 -
Facebook Marketing For Dummies, 6th Edition
Add Facebook to your marketing plan―and watch your sales grow
With 2 billion monthly active users across the world, Facebook has evolved into a community of consumers, creating a primary resource for marketers. This presents a demand for knowledge about how to strategically plan, execute, and analyze a successful Facebook marketing campaign. Now, the trusted Facebook Marketing For Dummies has been fully updated to cover the newest tools and features important to marketers and Facebook page owners.
If you’re a marketer looking to effectively add Facebook to your overall marketing mix, consider this book the mecca of Facebook marketing. Inside, you’ll discover the psychology of the Facebook user, establish a social media presence, increase your brand awareness, integrate Facebook marketing with other marketing strategies, learn to target a specific audience, and much more.
- Develop a desirable community
- Sell products and services
- Use Facebook events to drive sales
- Get new business tips and avoid common mistakes
Whether you’re a novice or a pro, you’re no stranger to the power of Facebook. And this book makes Facebook marketing that much more exciting and easy!
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£14.00£17.10Facebook Marketing For Dummies, 6th Edition
£14.00£17.10 -
ITIL For Dummies, 2011 Edition
ITIL For Dummies provides an easy-to-understand introduction to using best practice guidance within IT service management. It breaks down the 5 stages of the service lifecycle into digestible chunks, helping you to ensure that customers receive the best possible IT experience. Whether readers need to identify their customers’ needs, design and implement a new IT service, or monitor and improve an existing service, this official guide provides a support framework for IT-related activities and the interactions of IT technical personnel with business customers and users. * Understanding how ITIL can help you * Getting to grips with ITIL processes and the service lifecycle * Implementing ITIL into your day to day work * Learn key skills in planning and carrying out design and implementation projectsRead more
£2.80 -
SECRETS ON FIBONACCI TRADING: Mastering Fibonacci Techniques In Less Than 3 Days
Secrets of profiting from trades without anxiety even if you have failed with several strategies before
You have joined the trading journey with a high expectation of financial success. As exciting and colorful as it seems, financial trading can be one of the riskiest endeavors you have participated in.
Trading in the financial market without necessary preparation can lead to disastrous results.
- Have you ever experienced constant anxiety about the way the price goes in the chart?
- Have you ever struggled to figure out which strategies work and which don’t?
- Have you ever experienced the feeling of betrayal by the market, in which the price seemed to go opposite to your decision every time?
- Have you ever been out of control of entering and exiting the trades without knowing why?
Don’t panic! it is never too late to change things. It’s about whether or not you are determined enough.
Trading is not an easy endeavor, but it will become much more comfortable when you know the right strategies and techniques to give your trade a better winning probability.
You don’t want to wrap up yourself in a vicious cycle created by losing trades and negative feelings. Successful trading is not about some quick gimmicks of where to buy and where to sell.
Luckily, all traders can improve their trading if they are committed and disciplined enough to what they should do.
This book is about trading techniques surrounding Fibonacci tools, based on the miracle sequence discovered by an Italian mathematician centuries ago. The reliability of Fibonacci tools lies in their ability to closely connect with the three most important aspects in trading: support, resistance, and trend.
In Secrets On Fibonacci Trading, you will discover:
- The deep reason behind the use of leading oscillators and how they can save you tons of money which lagging indicators can’t;
- Step-by-step guidance on how to draw Fibonacci retracement and extension levels in the most accurate way;
- One trading method which can be combined with Fibonacci to best predict market movements;
- How to determine the ideal time to enter and exit a trade based on Fibonacci (and other market signals);
- The importance of Fibonacci projection and how to use it in your trading;
- How to optimize Fibonacci plotting in planning the size of the position, the stop loss placement, and the whole action plan;
- How to maximize profits using advanced Fibonacci techniques;
- What is the three-part rule and how to use it to protect your profits and let them grow;
- A great tool to combine with Fibonacci to boost up your trading efficiency;
- How to execute the best money management strategies to beat Mr. Market;
Most traders fail because they overcomplicate their trading systems while failing to adopt a necessary trading mentality, causing trading chaos. This is the reason why this book focuses on both the simplicity and clarity of trading strategies and the needed mindset so that you can benefit from them whether you are a newbie or an experienced trader.
So if you want to discover all the Fibonacci techniques inside and take your trading to the next level, scroll up and click the “Add to Cart” button now!
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£6.40 -
The Marketing Agency Blueprint: The Handbook for Building Hybrid PR, SEO, Content, Advertising, and Web Firms
Build a disruptive marketing agency for the modern ageThe marketing services industry is on the cusp of a truly transformational period. The old guard, rooted in tradition and resistant to change, will fall and new leaders will emerge. Hybrid marketing agencies that are more nimble, tech savvy, and collaborative will redefine the industry. Digital services will be engrained into the DNA and blended with traditional methods for integrated campaigns. The depth, versatility, and drive of their talent will be the cornerstones of organizations that pursue a higher purpose. The Marketing Agency Blueprint is a practical and candid guide that presents ten rules for building such a hybrid agency.
The new marketing agency model will create and nurture diverse recurring revenue streams through a mix of services, consulting, training, education, publishing, and software sales. It will use efficiency and productivity, not billable hours, as the essential drivers of profitability. Its value and success will be measured by outcomes, not outputs. Its strength and stability will depend on a willingness to be in a perpetual state of change, and an ability to execute and adapt faster than competitors. The Marketing Agency Blueprint demonstrates how to:
- Generate more qualified leads, win clients with set pricing and service packages, and secure more long-term retainers
- Develop highly efficient management systems and more effective account teams
- Deliver greater results and value to clients
This is the future of the marketing services industry. A future defined and led by underdogs and innovators. You have the opportunity to be at the forefront of the transformation.
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£22.80 -
Affiliate Marketing For Dummies
Get Your Piece of the Hottest Business Online Today!
Affiliate marketing is your route to earning some serious bucks. Thousands of companies both large & small like Amazon, Sears, Best Buy, Overstock, Lowe’s, Priceline & others have programs so you can profit from the thousands of products they offer.
Affiliate marketing is ideal for bloggers looking to monetize their work. This is a multibillion-dollar market, and there are 10+ million people involved in the biz worldwide. There’s always room for more because the opportunity keeps growing as more and more companies offer affiliate programs. Affiliate Marketing For Dummies shows you how to get a slice of the pie!
- Choose the right affiliate product or service for you
- Find the best affiliate programs for you
- Find the best affiliate marketing strategies
Affiliate Marketing for Dummies is your friendly step-by-step guide to getting in on this moneymaker―big time.
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£17.20£20.90Affiliate Marketing For Dummies
£17.20£20.90 -
Google AdWords For Dummies, 3rd Edition
The fun and friendly guide on getting the most value out of your AdWords campaigns, now updated!Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Presenting coverage that is nearly entirely rewritten or revised, this practical guide adds chapters on topics such as ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and the new Google display network. In addition, the author provides updates that reflect helpful new best practices.
- Boasts approximately 85 percent updated or new content
- Updates popular topics such as experiments, ad extensions, feeds for e-commerce, mobile advertising, advanced ad writing, and more
- Incorporates changes to the AdWords interfaces
- Shares best practices in split testing, opt-in landing page structure, and ad group structure
- Reviews new, free tools included in AdWords as well as new and improved third-party tools
With this handy reference by your side, you’ll discover the best way to make a Google AdWords campaign to work for you!
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£0.80 -
Instagram For Business For Dummies, 2nd Edition
Put your best brand story in front of 1+ billion users!
One of the most energetically social of the major social media platforms, Instagram has the highest brand engagement rate of them all. Throw in the app’s more than 1 billion active monthly users and its powerful business tools―including shoppable posts, devoted business profiles, and advanced analytics―and you have an unmissable opportunity to tell a gripping story that bonds you with your customers and makes your business an integral part of their social media lives.
The latest edition of Instagram For Business For Dummies puts you in the picture on how to showcase your product, craft your narrative, and gather insight into how your customers experience and react to your business. Presented in straightforward, practical language by three Instagram and marketing gurus, you’ll swiftly go from setting up your account and profile to applying strategies for writing winning captions and creating content that deliver super-engaged customers.
- Set up your account, profile, and analytics
- Upload content and get smart with IG Stories and live video
- Build and target paid advertising
- Master the art of the hashtag
Whatever your current Instagram skill-level, there’s always somewhere new to take you’re the story of your business―and there’s no better way to begin a gripping new chapter in that story than with this book.
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£17.70£21.80Instagram For Business For Dummies, 2nd Edition
£17.70£21.80 -
Money Box: Your toolkit for balancing your budget, growing your bank balance and living a better financial life
‘Everyone will find something they didn’t know in this unexpectedly funny womb-to-tomb guide to looking after your money in Britain today – the laws, the loopholes, the pitfalls, and who to call if it all goes wrong’ – The Telegraph
Manage your money, manage your life.
In a time of such economic uncertainty, it has never been more important to take control of your money. For over 40 years, Money Box has been arming you with the most up-to-date knowledge, giving you the confidence to take on the financial world.
From understanding credit cards and buying your first flat to investing, relationships and finance, and will writing, Paul Lewis’ Money Box gives you the tools to balance your budget, grow your bank balance and live a better financial life.
Paul answers all of your questions, breaking down complicated financial jargon into simple, understandable nuggets of useful information. He also shows you how to beat the banks at their own game, and treat the finance industry not like a friend, but more like a vague acquaintance you don’t really trust, but have to see from time to time (and who always makes you pay for the drinks).
CONTENTS
1 Birth and before
2 Childhood 1-11
3 Teens 12-18
4 Starting out 18-23
5 The working world 23-41
6 Spending 23-41
7 Getting sensible 41-60
8 Preparing to wind down 55-70
9 Wound down 70-99
10 To infinity and beyondRead more
£11.00£16.10 -
Subprime Attention Crisis: Advertising and the Time Bomb at the Heart of the Internet (FSG Originals x Logic)
In Subprime Attention Crisis, Tim Hwang investigates the way big tech financialises attention. In the process, he shows us how digital advertising – the beating heart of the internet – is at risk of collapsing, and that its potential demise bears an uncanny resemblance to the housing crisis of 2008. From the unreliability of advertising numbers and the unregulated automation of advertising bidding wars, to the simple fact that online ads mostly fail to work, Hwang demonstrates that while consumers’ attention has never been more prized, the true value of that attention itself – much like subprime mortgages – is wildly misrepresented. And if online advertising goes belly-up, the internet – and its free services – will suddenly be accessible only to those who can afford it. Deeply researched, convincing, and alarming, Subprime Attention Crisis will change the way you look at the internet, and its precarious future. FSG Originals × Logic dissects the way technology functions in everyday lives. The titans of Silicon Valley, for all their utopian imaginings, never really had our best interests at heart: recent threats to democracy, truth, privacy, and safety, as a result of tech’s reckless pursuit of progress, have shown as much. We present an alternate story, one that delights in capturing technology in all its contradictions and innovation, across borders and socioeconomic divisions, from history through the future, beyond platitudes and PR hype, and past doom and gloom. Our collaboration features four brief but provocative forays into the tech industry’s many worlds, and aspires to incite fresh conversations about technology focused on nuanced and accessible explorations of the emerging tools that reorganize and redefine life todayRead more
£10.40 -
What on earth should I post? – 150+ Creative Content Ideas for your Social Media and Online Marketing: Perfect for Entrepreneurs, Consultants and Coaches
Fill Facebook, Instagram, LinkedIn etc. … DAILY! – But where do you get the content from?
- Would you like to do professional social media marketing and need interesting content every day that will make people click?
- Do you often catch yourself starting a post with similar or the same content as before?
- Do you urgently need new, fresh ideas that create variety, range, and interest?
“It has never been so simple to fill social media channels every day with top content”
✅ – Includes a free content plan
Your content or social media marketing only works if you manage to post exciting content with a high click rate – preferably daily. It’s very easy to quickly run out of ideas. But, with this book, you will never have this problem again.
In this book, you will find:
- More than 150 ideas for your posts and content for the coming years.
- Concepts for the implementation as well as text, pictures, or video.
- A practical structure of the ideas for simple and fast findability.
- Suitable topics for every taste and target group—from serious to very funny.
- Many specific and successful practical examples of posts from different topics.
How does this sound to you? Move on from the troublesome search for post ideas to get you noticed and buy the book now!
From practice for practice
Author, marketing expert, and keynote speaker, Roman Kmenta, inspires delegates of world-renowned companies like Würth, media group RTL, Zurich Insurance, and Suzuki with his talks on international forums. He is an intensive user of content marketing strategies. His content inspires more than 25,000 people a month and helps them be more successful in business.
In this book, you will find the best of his own practice as well as many ideas and examples from highly experienced colleagues in the marketing field. Here, you have a template with which you can produce content for your business with a wide range, quickly and easily.
This unique Content Marketing book is perfect for you if you …
- are an entrepreneur or owner of a small business and would like to reach potential customers via social media.
- are an aspiring influencer or would like to become one and need ideas to build a fan base.
- are a salesperson and want to support your sales with effective activities on Facebook, Instagram, LinkedIn, and other channels.
- are employed as an expert and use social media for the extension of your expert status to increase your career opportunities.
- are using social media for personal reasons and want to constantly provide your network with interesting or funny content.
Which category speaks to you? Whatever your social media marketing needs, this book can instantly help you to reach your targets. Buy it now!
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£16.10 -
Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and…
Pump up your business with the latest, greatest marketing techniques
This updated edition of Marketing for Dummies will walk you through the latest marketing technologies and methods, including customer experience, retargeting, digital engagement across all channels and devices, organic and paid SEO, Google ads, social media campaigns and posts, influencer and content marketing, and so much more. You’ll discover what works, what doesn’t, and what is best for your business and budget.
- Learn the marketing and sales strategies that work in any economy
- Discover how to engage customers with trust and enthusiasm
- Understand post-pandemic changes in consumer attitudes
- Discover new tools and technologies for finding customers and inspiring loyalty
- Adapt your brand, pricing, and sales approach to make your business more valuable
- Avoid common marketing mistakes and learn how to measure the impact of your efforts
In a post-pandemic, up or down economy, it’s harder than ever to meet highly complex and ever-changing customer expectations. The top-selling Marketing For Dummies covers basics like sales strategy, channel selection and development, pricing, and advertising. We also teach you complex elements like personalization, customer behavior, purchasing trends, ESG ratings, and market influences. With this complete guide, you can build a business that not only competes in a challenging market, but wins.
For small to mid-size business owners and marketing professionals, Marketing For Dummies lets you harness the latest ideas to drive traffic, boost sales, and move your business forward.
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£17.70£20.90 -
Social Media Marketing 2020: Secret Strategies for Advertising Your Business and Personal Brand On Instagram, YouTube, Twitter, And Facebook. A Guide to being an Influencer of…
If you want to start your journey to social media marketing success, then keep reading..
If you are having troubles understanding social media and growing your brand’s presence like the PROs do, don’t fret! This ultimate guide to social media marketing will help you do all these and more.
In this guide, we’re going to explain how you can gain exposure through earned media, advertising and many powerful strategies that will Make your business grow in 2020.
The question for anyone who wants to gain mass or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms, while learning the right strategy.
The marketing game keeps changing and evolving and your business needs to stay on top of its game. Here’s how this book will arm you to stay on top of the ever-changing contemporary marketing game in 2020;
- Up-to-date information and data on what’s working and not on Facebook, Instagram, Youtube and Twitter
- Clear and precise details and facts on social media marketing.
- Practical tips you can implement and start using immediately.
- Ways you can maneuver social media channels to give your brand an edge over competitors.
- The ultimate strategies for building up engagement on your social media pages.
- A detailed step-by-step guide to advertising successfully on each different social media channels.
- And much more!
With everything you learn in this book, you will be on the path to building credibility for your brand, establishing yourself as a thought leader in your industry whilst also increasing conversions and growing your revenue!
Whether you’re just starting out or you’re ready for bigger campaigns, get this book now and start your journey to social media marketing success!
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£2.10£19.00 -
Social Media Marketing For Dummies, 4th Edition
Make friends and sell things to people through social media
Social media technology is restlessly inventive, providing thousands of awesome ways for you to market your business inexpensively and on a large scale―often directly into the pockets of consumers. But in the proliferating, ever-changing world of tweets, influencers, handles, and alerts, it can be hard to know where to begin and then to evaluate what’s actually working for you. In the new edition of Social Media Marketing for Dummies, leading SMM voices Shiv Singh and Stephanie Diamond clear away the confusion and show you the smartest, most effective ways to plan, launch, manage, and assess your campaigns―and then iterate and optimize for increased success.
Incorporating the latest trends and presented in a friendly, easily digestible step-by-step style, you’ll find the ultimate blueprint for developing your best SMM strategy. In no time, you’ll find out how to line up with Facebook, Twitter, Tumblr, and Google, develop a unique and compelling voice, and influence your key audience all the way to the bank.
- Choose the best SMM combination for you
- Avoid common mistakes and pitfalls
- Track your customers from awareness to retention
- Try out the latest stuff that really works
Whether your organization is large or small, it simply doesn’t pay to be shy. Find your voice, get social, and chat your way to attracting and keeping new customers today!
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£17.70£20.90Social Media Marketing For Dummies, 4th Edition
£17.70£20.90 -
Efficient Accounting with Xero: The definitive guide to optimizing your accounting with proven techniques and best practices
Maximize the capabilities of Xero to achieve timely and stress-free accounting for your business
Purchase of the print or Kindle book includes a free PDF eBook
Key Features
- Become well-versed with the latest features of Xero to confidently manage all your bookkeeping tasks with ease
- Master the use of Xero and implement best practices to avoid costly errors
- Learn techniques for recording and managing financial data efficiently
Book Description
Xero empowers business owners to gain insights into their business and performance and collaborate seamlessly with their accountants and tax professionals. This book goes beyond the basics and explores the more advanced Xero features, techniques, and best practices for managing sales taxes, budgeting, and reporting.
You’ll begin by diving right into Xero, setting up a bank feed, and exploring its power while experiencing just how easy it is to use. The book will guide you in setting up Xero the right way to ensure that you succeed in each of your transactions. As you progress through the chapters, you’ll learn what spend money and receive money transactions are and be able to easily send invoices and collect receivables or payments, collect and pay bills, and even track your business assets with Xero. Toward the end, you’ll be proficient at producing powerful reports, giving you the keys to running or advising any business.
By the end of this Xero book, you’ll have gained the confidence to add a company to Xero, set up the bank feeds, reconcile the transactions, send invoices, and pay bills, ending up with beautiful financial statements.
What you will learn
- Understand why Xero is the best choice in accounting software for your SMB
- Easily set up or convert to Xero for a service- or product-based business
- Reconcile cash and related transactions effortlessly
- Track and depreciate capital assets purchased by and used in the business
- Produce customized reports tailored to your specific need
- Use Xero to make informed and timely decisions and become a better business owner or advisor
Who this book is for
This book is for small and medium business owners (SMBs) and bookkeepers or accountants who want to learn how to properly use and master Xero. Little to no knowledge of Xero is assumed. However, prior understanding of basic bookkeeping and accounting principles is required.
Table of Contents
- Xero Basics – Subscriptions and when to use
- Exploring Bank Feeds – The heart of Xero
- Dialing in your organization’s settings in Xero
- Restart with The Fresh Start Method
- Conversion to Xero Made Easy
- Recording and Reconciling the Bank
- Invoicing and the Sales Process
- Manage Bills and purchases with Procure to Pay in Xero
- Using Xero On the Go
- Fixed Asset Management in Xero
- All You Need to Know About Manual Journals in Xero
- Correcting Mistakes with Find and Recode
- Run and customize Basic Reports In Xero
- Advanced Reporting with Business snapshot and Short-Term Cash Flow
- Create Custom Reports in Xero with the Layout Editor
- Run Your Practice with Xero HQ
- Practice wide Reports Templates in Xero
- Exporting your Data and Reports out of Xero
- Apps, Apps, Apps
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£21.80 -
The AdAdderall Bible of Creative Advertising Idea Generation Techniques: 80+ Advertising Concepting Methods and Creative Processes
A handbook of 80+ Advertising Concepting Methods, 25 Creative Processes of Creative Advertising Titans, Principles of Breakthrough Ad Campaign & Platforms and Tips I Wish I Knew When I Was a Junior Copywriter.THE AD ADDERALL HANDBOOK IS A COMPREHENSIVE COLLECTION OF ALL OF THE MOST EFFECTIVE & FRUITFUL CREATIVE ADVERTISING CONCEPT GENERATION TECHNIQUES, THINKING MODELS, PRINCIPLES, TIPS, AND TECHNIQUES OF TITANS, AS SHARED BY BOTH EXCEPTIONAL AND UP-AND-COMING CREATIVE PROFESSIONALS.
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£27.20 -
INTRODUCTION TO INSTAGRAM MARKETING ADS: ‘The Ultimate Guide to Instagram Advertising and Followers’
Description: Unlock the power of Instagram for your business with “Introduction to Instagram Marketing Ads.” In this comprehensive guide, you’ll discover the secrets to leveraging Instagram’s advertising platform to drive engagement, reach new audiences, and build a devoted following. Whether you’re a seasoned marketer or just starting out, this book provides a step-by-step walkthrough of crafting compelling ad campaigns that resonate with your target audience.Explore the intricacies of Instagram’s ad formats, from Stories and Reels to in-feed ads, and learn how to optimize them for maximum impact. Dive into proven strategies for increasing your follower count organically and enhancing your brand’s visibility on this visual-centric platform. From understanding the art of hashtags to mastering Instagram Insights, this guide covers it all, ensuring you have the tools to achieve real results.
With “Introduction to Instagram Marketing Ads,” you’ll gain a deep understanding of Instagram’s advertising ecosystem and how to make it work in your favor. Elevate your marketing game, attract a dedicated following, and transform your business into an Instagram success story. Whether you’re an entrepreneur, small business owner, or marketing professional, this book is your ultimate companion to conquering Instagram’s potential and achieving remarkable growth.
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£9.10 -
Advertising Copywriter Because Badass Miracle Worker Isn’t An Official Job Title: Blank Lined Notebook Journal, Sarcastic Humor Present for Advertising Copywriter
Beautifully designed Blank lined notebook/journal to write down notes, thoughts, ideas…. Simple & funny to give as a gift for Advertising Copywriter.Read more
£5.30 -
Do Instagram and Facebook Ads Like a Boss: An Ultimate Facebook and Instagram Advertising Guide For Beginners (Instagram marketing, online ads, social media marketing)
Facebook has 2.32 billion users, Instagram has 1 billion users. In total, the Internet has 4.38 billion users.
Do you want to get customers from these social media for cheap? Read on!With Facebook and Instagram advertising you can reach specific people, based on their interests, behavior, geographical position, and demographical characteristics.
These options provides you with the possibility toof showing your ads to those people who you really need it.
However, you need to know how to do it efficiently.
Otherwise, you may lose your money!This book will provide you with the ultimate guide on creating ads within Facebook and Instagram.
– What is the key to success in Facebook Advertising?
– How to correctly setup an ad account?
– What are the 4 key steps to create advertisement in Facebook Ads Manager?
– How to setup Instagram Ads?
– How to monitor an ads’ performance effectively?
– How to avoid common mistakes?
And all this you get for the price of a cup of coffee.
So, scroll to the top of the page and click the “BUY NOW” button!
And you can still get this Kindle book for free since it is enrolled in Kindle Matchbook program. The book will be available for free when you purchase the paperback version from Amazon.com.
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£11.80 -
Advertising and Integrated Brand Promotion
Gain an understanding of advertising and brand strategy from an integrated marketing, advertising and business perspective with Close Scheinbaum/O�Guinn/Semenik’s popular ADVERTISING AND INTEGRATED BRAND PROMOTION, 9E. Updates bring strategy to life in today’s digital and mobile society as new content addresses industry shifts, such as pandemic-prompted changes in consumer behavior and e-commerce, influencer marketing, celebrity endorsements and streaming content. New examples highlight contemporary ads and current forms of branding and marketing for well-known brands like Target, Chanel, Amazon, Southwest, Netflix, Disney, ESPN, Apple, TikTok, Instagram, Adidas and Nike. You examine concepts in the context of advertising practice as you follow the processes of an advertising agency. Leading theory and practice keeps content relevant and applicable whether you are pursing business, marketing communication or advertising. MindTap digital resources further strengthen understanding.Read more
£69.30 -
AI and the Future of Advertising: Precise Targeting and Real-Time Analytics
In a rapidly digitalizing world, Artificial Intelligence (AI) is making headway as a game-changer. This breakthrough is especially striking in the business-consumer relationship, chiefly in the domain of advertising. “AI and the Future of Advertising: Precise Targeting and Real-Time Analytics” is a Special Report that offers an intriguing exploration of the collision course between high-tech phenomena and strategic advertising.
Curiously intricate as AI may seem, despair not! This report has been designed to cut across layers of complexity and lay down the intricacies on a platter that’s as understandable as it is informative. From AI’s part in driving pinpointed targeting that aids businesses in tapping their desired market right on the nose, to the empowering role of real-time analytics for making calculated, intelligent choices – a deep dive is literally at your fingertips!
Report Highlights:
- The unfolding importance of AI in advertisement.
- The impact of precise targeting and real-time analytics.
- A plain-language introduction to the mechanics of AI and its algorithms in shaping ads.
- The ethical dilemmas posed by AI adoption in advertising.
- Preparing for a future where AI-driven strategies rule advertising.
Whether you’re an insider to the tech world, a marketing professional or simply curious about the future trajectory of advertising – this report is imperative reading. Join the author Sophie Andersen, a seasoned expert in the field, as she navigates the transformative currents AI is ushering in, and let her help you decode the future of advertising!
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£11.40 -
The Google Ads Strategist’s Handbook 2023: The Indispensable Practical Guide to Profitable Campaigns
The detailed road map for optimizing your Google Ads campaigns is in your hands.
With 80,000 searches being made every second, Google advertising is a terrific method to expand your company. However, Google Ads is not an easy task!
The complexity of this “performance” marketing lever scares many business owners:
They are aware that their monthly expenditures of $100, $500, or $1000 could result in many more customers….
But they lack insider knowledge.They know that there are agencies that do this for a living….
But, they are unsure if hiring them is the right course of action.They are aware that Google Ads can support their global expansion.
But they are unsure about the route that leads to success.All business owners, agency account managers, and independent contractors that manage Google Ads should read this book.
This manual provides step-by-step instructions for perfecting your account. It offers you practical techniques to increase the profitability of Google Ads.
This book divulges the trade secrets of an expert who has been handling Google Ads for fifteen years.
Are you prepared to advance your Google Ads campaigns?
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£19.10 -
A Marketer’s Guide to Digital Advertising: Transparency, Metrics, and Money
How can individual marketers and their teams navigate the complex issues that seem to overwhelm the digital advertising industry today? They can learn about the metrics worth using, the importance of measurement and the technology available.
With contradictory rules surrounding data privacy, measurement constraints, changes to supply chains and other complexities often too difficult to approach, the world of marketing is more complex than ever before. A Marketer’s Guide to Digital Advertising helps marketers navigate the complicated world of digital advertising by diving into the metrics, money and technology fueling the marketing industry.
Digital advertising consultants Shailin Dhar and Scott Thomson outline the forces shaping the current digital landscape and the common responses from advertisers trying to design their digital strategy. Walking readers through the common missteps made within digital advertising, they provide useful insight into measurement and thoughtful alternatives to practices often found lower on a company’s priorities list. A Marketer’s Guide to Digital Advertising offers ways to minimize waste and improve outcomes for brands and their business partners. The book illuminates the gap between in-house marketing teams, agency professionals and tech partners whilst helping readers make sense of the way money flows through the global ad industry.
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£27.50 -
Social Media Marketing
**Winner of the TAA 2017 Textbook Excellence Award**“Social Media Marketing deserves special kudos for its courage in tackling the new frontier of social media marketing. This textbook challenges its readers to grapple with the daunting task of understanding rapidly evolving social media and its users.”
TAA Judges PanelThe market leading and award winning text on social media marketing has been fully updated for this fourth edition.
With a balance of essential theory and practical application, the text has been been thoroughly revised to reflect the latest developments in social media marketing research and practice.
11 new case studies have been added to the ′Case Zone′, including TikTok, LEGO, Nespresso and Puma. A student-engaging case study now runs throughout the entire textbook looking at the US based company Kombucha 221 BC to help develop understanding of each chapter.
The book is complemented by a companion website that offers valuable additional resources for both instructors and students, including author videos discussing key social media marketing ideas and concepts, author-selected YouTube video playlists, additional case studies, further weblinks, PowerPoint slides and Testbank.
A must-have text for those studying social media marketing.
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£51.30£53.20Social Media Marketing
£51.30£53.20
