Management
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The Bloomsbury Student Planner 2024-2025
Stay organised and on top of your commitments this academic year! This is the ideal life-management tool for students who want to develop good habits and make the most of their time at university. Containing everything you need organise your busy life in and out of term-time, this bestselling planner includes study skills advice, a 13-month week-to-view diary, careers advice and financial information, as well as timetables, reading lists and habit trackers. Each double-page weekly spread contains: – Space to record each day’s commitments and activities – with space for ‘to do’ lists – A tip of the week which provides helpful bite-sized study skills guidance – A ‘this week’s priorities’ so you can easily keep track of your most important tasks each week – A separate section for any extra notes In addition to a selection of colourful stickers, daily and wellbeing routine-planners and a personal joy list, new features for this year’s Planner include: – A vision board which helps students create an inspiring vision for their academic year – An achievement page which encourages students to reflect on their different accomplishments, both big and small – Space to record details of personal tutor/supervisor meetings – both points to raise and actions needed – More material on saving and protecting moneyRead more
£10.40 -
Management Accounting for Decision Makers 9th edition
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.
This text is aimed at undergraduate students who wish to grasp key elements of management accounting and those seeking a foundation for further study.
New to this edition
· Expanded discussion of relevant costs for decision making
· Increased coverage of cost management in a competitive environment
· Increased coverage of inventories’ management techniques
· New chapter on managing risk
· More activities throughout the text to enhance reader interaction and to encourage critical thinking.
· More diagrams and real world examples to help illustrate issues and concepts
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£19.00£47.50 -
Management Accounting: Costing Workbook (AAT Advanced Diploma in Accounting)
An essential text for the AAT AQ2016 Advanced Diploma in Accounting (Level 3) Unit ‘Management Accounting: Costing’. This practical book contains practice activities, assessment material and answers.Read more
£12.40 -
Accounting for Value (Columbia Business School Publishing)
Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book’s novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of modern finance–the cost-of-capital, the CAPM, and discounted cash flow analysis–Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor. Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a “cost-of-capital,” which often frustrates the application of modern valuation techniques. Accounting for value recasts “value” versus “growth” investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.Read more
£30.80£36.10 -
The Handbook of Carbon Management: A Step-by-Step Guide to High-Impact Climate Solutions for Every Manager in Every Function
Every manager and every employee in every function can embed climate solutions and reduce greenhouse gas emissions. This book, written by experts in the field of sustainability in business, shows you how.
The climate crisis is one of the greatest challenges we face today, and it affects all aspects of business and society. Consequently, everyone needs to know the best high-impact climate solutions that can be embedded into their organisational area. In this book you will find ideas for your team, your department and your organisation to make this a reality. We provide you with implementation plans and inspiring case studies, with practical and helpful tools that will help you to scale up climate solutions effectively and efficiently. If you are an owner of a company or an executive in any organisation, you will benefit from this step-by-step guide on how to set up your own greenhouse gas management plan, how to set targets and how to reduce the greenhouse gas emissions of your whole organisation. We explain key terms such as Net Zero, Carbon Neutral, carbon emissions equivalents and the three scopes. In order to halve our emissions worldwide by 2030 to achieve Net Zero by 2050, individual actions on a large scale are required, but also systemic changes. We look at the bigger picture in this book and also how you could effect change.
This is the first book to offer an easy-to-implement approach to decarbonise organisations and transform societies, and is appropriate for managers at any level. This book can also be used in business schools to inspire future managers and business leaders. Last, but not least, everyone can find ideas here that they can implement in their personal lives – let’s scale up together!
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£26.20£28.50 -
Profit First for Restaurants: Transform Your Money-Eating Restaurant Into a Cash-Making Machine
People don’t open restaurants because they just want to start a business. People open restaurants because they are building a dream.
You can create the restaurant of your dreams, be profitable, pay your vendors, your staff, yourself, and savor the joys of hospitality, without the stress and uncertainty.
You don’t have to struggle to make it in the restaurant business. As a matter of fact, that could be the thing holding you back from real success.
In this book, you will:
· Setup a proven cash management system designed for restaurants.
· Build (or rebuild) your business model to maximize profit.
· Dial in all your expenses and find money (with tools!).
· Understand your numbers better than ever before.
· Learn a marketing strategy guaranteed to put “butts in seats”.“Profit First for Restaurants is a comprehensive view into cashflow management specific to the challenges all restaurant owners face with covering payroll, making profit, and accounting for potential swings in COGS. The book provides real examples of restaurant owners and their journeys.” – Angela Goodman, Founder of Valkyrie Ventures Group LLC & Owner of Famous Toastery (multiple locations)
Kasey Anton has spent her life in restaurants. They are her passion. Over the last 15 years, Kasey has built a business that specializes in helping hundreds of businesses start, grow, and thrive. And it all starts with taking your profit, first.
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£21.10 -
Value Pricing for Accounting Professionals: A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability
Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.
The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.
The book’s step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the ‘invisible’ cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.
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£28.50 -
Log Book: Large Multipurpose with 7 Columns to Track Daily Activity, Time, Inventory and Equipment, Income and Expenses, Mileage, Orders, Donations, Debit and Credit, or…
Multipurpose Log Book with 7 Columns to Track Daily Activity, Time, Inventory and Equipment, Income and Expenses, Mileage, Vehicle Maintenance Log Book, Orders, Donations, Debit and Credit, or Visitors.
Write your own prompts in the empty column headers of the log book and build your Table of Contents using the numbered pages.Check out how this Log Book looks by scrolling to the section: From the Publisher.
Examples of Log Books you can create and the prompts to use for column headers:
- Daily Activity Log Book: Date, Time, Name, Phone Number, Subject, Follow-up Required, Initials
- Time Sheet Log Book: Day, Date, Description, Time In, Time Out, Total Hours, Notes
- Inventory and Equipment Log Book: No, Date, Item Description, Quantity, Price, Location, Notes
- Income and Expenses Log Book: No, Date, Description, Account, Income, Expense, Total
- Mileage Log Book: Date, Time, Destination, Odometer Start, Odometer End, Total Mileage, Notes
- Online Order Log Book: No, Date, Item Description, Order #, Company, Amount, Received Date
- Donations Log Book: No, Date Given, Donation, Organization/Individual, Value, Payment Method, Tax-Deductible
- Accounting Ledger Book: No, Date, Description, Account, Debit, Credit, Balance
- Petty Cash Log Book: No, Date, Detail, Cash In, Cash Out, Balance
- Vehicle Maintenance Log Book: Day, Date, Description of Work Done, Mileage, Location/Company, Replacement parts, Cost
- Visitor Log Book: No, Date, Visitor’s Name, Reason For Visit, Time In, Time Out, Sign/Initial
Features:
- 4 pages for Table of Contents
- 2 pages with Examples of Log Books you can create
- 100 numbered pages with 7 Columns to write your own headers
- Matte finish softcover design
- Format: Large Size 8.5 x 11 Inches
- Printed on high-quality white paper
- Double-sided
- Non-perforated
Create your own Log book with this easy-to-use Multipurpose Log Book!
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£6.60 -
Financial Intelligence, Revised Edition: A Manager’s Guide to Knowing What the Numbers Really Mean
The book Inc. magazine calls one of “the best, clearest guides to the numbers” on the market.
Inc. magazine calls it one of “the best, clearest guides to the numbers” on the market. Readers agree, saying it’s exactly “what I need to know” and calling it a “must-read” for decision makers without expertise in finance.
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers–helping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years–including questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers–to help bring everyday work to a new level.
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£20.20£20.90 -
Accounting and Finance for Building and Surveying (Building and Surveying Series)
Intended for undergraduate and equivalent students of building, building surveying, construction economics and quantity surveying, this book gives an accessible and clear explanation of accounting terminology, concepts, practices and procedures. The book is divided into two parts. The first eight chapters deal with financial reporting and analysis, covering such topics as business finance, the financial position and the balance sheet, profit and loss, cash flow and the interpretation of financial statements. The second part consists of a further nine chapters on management planning and control practices. Here topics such as costs, overhead attribution, cost/volume/profit analysis and budgeting are discussed, among others.Read more
£2.70 -
Accounting for Business
Peter Scott’s Accounting for Business provides a refreshingly clear and accessible introduction to the core accounting topics that non-specialist students need to master.A combination of supportive learning features and a wealth of online resources provide the perfect package for those students getting to grips with accounting for the first time. Plentiful examples and the hallmark ‘why is this relevant to me’ feature highlight the relevance of accounting concepts and techniques, helping students to apply what they’ve learnt to real business scenarios every step of the way.
The unique online workbook includes the following features for students:
· Interactive multiple choice questions for revising key topics;
· Numerical exercises for practicing the calculation of accounting information from given sets of data;
· ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning;
· ‘Show me how to do it’ videos, which provide practical demonstrations of more complex accounting tasks;
· Web links to primary source material and articles, which provide further learning opportunities around companies and organizations covered in the book.Read more
£52.20£53.80Accounting for Business
£52.20£53.80 -
Small Business Accounting: The jargon-free guide to accounts, budgets and forecasts (Teach Yourself in a Week)
Is this the right book for me?
A jargon-free guide for the small business owner or manager
Small Business Accounting is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction. This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books. If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one.Small Business Accounting includes:
Chapter 1: Introduction
Chapter 2: Your bank account
Chapter 3: A simple cashbook
Chapter 4: Analysis columns
Chapter 5: Payments – filing
Chapter 6: Payments – cheque-book
Chapter 7: Payments – cashbook
Chapter 8: Non-allowable expenses
Chapter 9: Purchase of equipment
Chapter 10: Credit cards
Chapter 11: Petty cash
Chapter 12: Receipts – filing
Chapter 13: Receipts – paying-in book
Chapter 14: Receipts – cashbook
Chapter 15: Capital introduced
Chapter 16: End of month procedures
Chapter 17: VAT
Chapter 18: Wages
Chapter 19: End of year totals
Chapter 20: Adjustments for payments
Chapter 21: Adjustments to receipts
Chapter 22: Transfer to tax return
Chapter 23: Trial balance
Chapter 24: Final accounts
Chapter 25: Budgeting and cash-flow forecasting
Chapter 26: Costing and pricing
Chapter 27: ComputerizationRead more
£10.70£12.30 -
Accounts Demystified: The Astonishingly Simple Guide To Accounting
The bestselling and astonishingly simple guide to the fundamental principles of accounting, written specifically for those without a financial background.
Simple, easily absorbed and clearly explained, this book will guide you through all the major accounting concepts. You will learn how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems and how to analyse and monitor your company’s financial performance.
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£12.90£16.10 -
Nobody’s Perfect: Bill Bernbach and the Golden Age of Advertising
The real life “Mad Men” era story of the most influential advertising agency of the 20th century, and of its legendary founder, Bill Bernbach, told by the then public relations director of Doyle
Dane Bernbach.Read more
£7.10 -
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency…
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
– The 9 essential behaviours to prevent damage to the client/agency relationship.
– The 5 essential behaviours to take your client/agency relationships from good to great.
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£12.30 -
Pick Me: Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.Read more
£11.40 -
Persuasive Advertising: Evidence-based Principles
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.Read more
£43.50 -
Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series)
Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You’ll learn how to:
- Make online connections that are as strong as those made in person
- Use content marketing to build and promote your thought leadership profile
- Build trust with prospective clients by exploring similar interests and groups
- Develop a closing process that convert connections to clients
- Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
―Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
―Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
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£13.60£15.20 -
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
£15.20 -
Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media (Routledge Studies in Marketing)
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.
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£16.50 -
Instant Advertising (Instant Success Series)
From the international go-to guys in small business know-how:
Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would’ve been if you’d tried to do it blindfolded.
Pretty scary, right?
Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they’re going or how to get ahead. No wonder so many small businesses fail in their first year of operation.
Don’t become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.
Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.
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£19.00 -
Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002
Advertising Works 12:
The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
{ The objectives of the campaign
{ Development of the brand and communications strategy
{ Campaign execution
{ Media thinking and planning
{ Results of the campaign, including measurement of effects on sales or behaviourThe case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”
Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.
Advertising Works 12 illustrates the successful use of:
{ Media advertising, including TV, print, radio, outdoor and cinema
{ Internet
{ Ambient media
{ Sponsorship
{ Sales promotion
{ Direct marketing
{ SMS/WAP
{ Public relations
{ Integrated brand communicationsContents:
Gold winners;
Barnardo¡¦s [Charity] Bartle Bogle Hegarty
Halifax [Financial] Delaney Lund Knox Warren
Skoda [Automotive] FallonSilver winners:
Hastings Hotels [Leisure] A V Browne
The Economist [Media] Abbott Mead Vickers.BBDO
Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
Ocean Spray [Soft Drinks] Bates UK
Domino¡¦s [Restaurants] BLM Media
Budweiser [Drink] BMP DDB
The Dairy Council [Milk] BMP DDB and OMD UK
Hovis [Bread] BMP DDB
Marmite [Food Spreads] BMP
Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
Tesco [Retail] Lowe
Police recruitment [Public Sector] M&C Saatchi
Anti-drink-driving campaign [Public Sector] McCann Erickson
BT Cellnet and Big Brother 2 [Media] PHD Media
Britannia [Financial] Walsh Trott Chick SmithBronze winners:
Advertising Works 12 also includes brief summaries of the following case studies:
Lynx [Personal care]
BT Retail [Telecoms]
Benadryl [Pharmaceuticals]
Bakers Complete [Petfood]
Dr Beckmann Rescue Oven Cleaner [Household goods]
Manchester Evening News [Media]
Rimmel [Cosmetics]
Tommy¡¦s [Charity]
Stella Artois [Drink]
Damage seatbelts campaign [Public Sector]
Sainsbury¡¦s [Retail]
Post Office [Retail/Financial]
Mr Kipling [Food]Read more
£2.20 -
Integrated Advertising, Promotion, and Marketing Communications, Global Edition
Integrated Advertising, Promotion, and Marketing Communications, 9th Edition speaks to an evolved definition of integrated marketing and teaches students how to effectively communicate in the business world. It champions the importance of weaving together all marketing activities into one clear message and voice, and helps students understand how communications are produced and transmitted. The text explores advertising and promotions, and the roles of social media, mobile messaging, and other marketing tactics to effectively reach consumers. With added tools to help learners apply concepts to real-life situations, students will understand the vital links marketers use to connect and interact with customers.
MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN. Pearson MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£61.70£64.60 -
Ultimate Guide to Amazon Advertising
“This timely book is perfect for every brand or product marketer who wants to fully leverage the Amazon platform—both for sales and brand exposure. Timothy’s practical step-by-step advice is simple to follow and put into practice.”
—Steve Fisher, team lead, retail marketing, Lenovo“This book should be called the Ultimate Guide to Amazon because it’s so much more than just advertising. It’s really about building your brand on Amazon. Timothy is able to walk someone through how to do this step-by-step. It was easy to follow. I really enjoyed it.”
—Michelle Reed, senior vice president, Perry Ellis InternationalExpand Your Brand Online and Offline with Amazon Advertising
Amazon is where consumers search, learn about, and shop for your products (whether from you or another seller). And with 310 million active users and counting, this is the ecommerce platform you can’t afford to ignore.
Amazon advertising and customer growth expert Timothy P. Seward shares nearly two decades of expertise in retail and ecommerce to lift the veil on doing business on Amazon. Seward shows you how to build an aggressive, streamlined advertising campaign, increase your search visibility, consistently capture consumer demand, and accelerate new product sales without big-budget national ad campaigns.
You’ll learn how to:
- Determine if Vendor Central or Seller Central is right for your brand
- Capture new customers through Sponsored Product Campaigns
- Apply the five essential elements of a high-quality product detail page
- Establish metrics, evaluate performance against keyword types, and perform competitive analyses
- Add negative keywords that can benefit your advertising campaigns
- Apply Amazon’s secret formula for long-term winning
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£7.60 -
Perfect Pitch: The Art of Selling Ideas and Winning New Business (Adweek Books)
A professional “pitching coach” for one of the world’s largest marketing conglomerates, Jon Steel shares his secrets and explains how you can create presentations and pitches that win hearts, minds, and new business. He identifies the dos and don’ts and uses real-world examples to prove his points. If you make pitches for new business, this is the perfect book for you.Read more
£19.80£24.70 -
Junior: Writing Your Way Ahead in Advertising
There are a lot of great advertising books, but none that get down in the dirt with you quite like this one. Thomas Kemeny made a career at some of the best ad agencies in America. In this book he shows how he got in, how he’s stayed in, and how you can do it too. He breaks apart how to write fun, smart, and effective copy-everything from headlines to scripts to experiential activations-giving readers a lesson on a language we all thought we already knew.This book is not a retrospective from some ad legend. It’s a book that should be instantly useful for people starting out. A guide for the first few years at a place you’d actually want to work.
Traditionally, advertising books have been written by people with established careers, big offices and letters like VP in their titles. They have stories from the old days when people could start in the mailroom. They are talented.
That’s been done.
Who wants another book filled with seasoned wisdom? This is a book written by somebody still getting his bearings. Someone who has made an extraordinary number of errors in a still short career. Someone who has managed to hang onto his job despite these shortcomings.
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£27.50 -
Storynomics: Story Driven Marketing in the Post-Advertising World
Storynomics – Story-Driven Marketing in the Post-Advertising World is a brilliant book that’s destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee – author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen – has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today’s consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story’ at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.Read more
£17.90£19.00 -
Decoded: The Science Behind Why We Buy
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
You’ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
- Gain an understanding of the Jobs to Be Done (JTBD) approach
- Take a closer look at the Ferrero neuroscience study that supports JTBD
- See updated and relevant case studies of JTBD at work
- Discover how to engage customers through digital touchpoints
If you’re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
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£13.60£17.10Decoded: The Science Behind Why We Buy
£13.60£17.10 -
Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, OgilvyRead more
£16.70£19.00 -
One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how―in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog―and now he’ll share his secrets to success with you.
In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.
Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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£17.70£20.90 -
Why Advertising Fails: And How To Make Yours Succeed
Uncover the secrets of properly purposed advertising
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what’s to blame―company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit―and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here’s the kicker: there’s no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world’s leading marketers, you’ll learn what you’re getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It’s not too late to turn your advertising around and start generating revenue―your business depends on it!Read more
£11.60£16.10Why Advertising Fails: And How To Make Yours Succeed
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Social Media For Small Business: Marketing Strategies for Business Owners
Discover how social media can transform your business and help you attract more customers
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:
- Effective marketing strategies to get more out of your social media efforts.
- Systems to bring structure into your entire marketing approach.
- Tools to make your brand irresistible across your customer touchpoints.
- Case studies to highlight the application of the book’s principles to the real-world
- Practical strategies you can put in place immediately to see a rapid return on investment
Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
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£11.40£14.70 -
Myths of Social Media: Dispel the Misconceptions and Master Social Media: 11 (Business Myths)
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don’t they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks the most commonly held myths and shows you how to use social media effectively for work and at work.
About the Business Myths series…
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
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£9.50 -
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media’s contribution to your business through:
– Identifying and targeting audience segments
– Maximizing social search
– Enhanced reputation management
– Managing a diversified influencer portfolio
– Selecting the right channels for organic and paid social
– Creating a process and structure to improve efficiencies
– Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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£27.70£28.50 -
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnershipsRead more
£8.70 -
Mastering SEO: A Guide to Building and Growing Your Own SEO Business
Embark on a transformative journey in the dynamic world of SEO entrepreneurship with “Mastering SEO: A Guide to Building and Growing Your Own SEO Business.” Whether you’re starting your venture or seeking to elevate your existing agency, this comprehensive guide is your roadmap to success. Discover the core skills that define SEO excellence, from technical wizardry to content mastery, and unleash the power of data-driven strategies. Establish a solid foundation with expert insights on business setup, client acquisition, and project management. Leverage the wisdom of SEO luminaries and dive into real-world case studies for inspiration.
Get ready to conquer challenges and pitfalls with resilience, and cultivate work-life balance. “Mastering SEO” is more than a guide; it’s a companion in your SEO odyssey. Crafted by experts, this book equips you with actionable advice and additional resources that fuel your growth and keep you on the cutting edge of the industry. Start your journey today and master the art of SEO entrepreneurship!
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£9.50 -
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors. (Essential SEO Strategies Books)
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors.
“COMPLETE SEMrush for SEO” is the ultimate guide for mastering search engine optimization using the SEMrush toolkit. SEMrush is a powerful SEO tool that provides invaluable insights into your website’s search engine performance and helps you identify areas for improvement. In this comprehensive guide, you’ll learn how to use SEMrush to conduct keyword research, track your rankings, analyze your competitors, and optimize your content.
The book is written by an experienced SEO expert who has used SEMrush to drive traffic and sales for numerous clients. The author provides step-by-step instructions for using SEMrush’s features, with clear explanations and examples that make it easy for beginners to understand.
Whether you’re a seasoned SEO pro or just starting out, “COMPLETE SEMrush for SEO” will teach you everything you need to know to optimize your website and improve your search engine rankings. You’ll learn how to:
- Conduct keyword research to find the best keywords for your website
- Analyze your competitors’ SEO strategies and identify areas where you can gain an advantage
- Track your website’s rankings and monitor your progress over time
- Optimize your website’s content to improve your search engine visibility
Use SEMrush’s advanced features to uncover new opportunities for growth
With “COMPLETE SEMrush for SEO” as your guide, you’ll have all the knowledge and tools you need to succeed in the highly competitive world of SEO.
Whether you’re a blogger, online business owner, or marketing professional, this book is an essential resource for anyone looking to improve their search engine rankings and drive more traffic to their website.
scroll up and purchase!!!!!!
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£12.20 -
How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook
Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part 3: Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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£9.50 -
Good Arguments: How Debate Teaches Us to Listen and Be Heard
‘Electrifying … A user manual for our polarized world’ Adam Grant, #1 New York Times-bestselling author of Think Again
‘Important, compelling and wise’ Johann Hari, Sunday Times-bestselling author of Stolen Focus
How do you win an argument? How do you disagree without hard feelings? How do you debate in a way that moves the topic forward to an answer?
Arguments matter, because we have them every day. We do it with loved ones and at work, over which restaurant to go to and which social viewpoint is right or fair. We trust the people we elect to argue on our behalf. We trust the news to dissect the arguments different parties are proposing. We have a system of justice which trusts the better argument will win out.
Once, argument was taught and celebrated as a fundamental part of being a good citizen. But it isn’t anymore, and often we struggle to argue without furthering divisions, without hurt feelings or a useful progression of ideas at stake.
As a two-time world debate champion, Bo Seo has made a career out of arguing well. In this book, he provides the reader with an unforgettable toolkit to improve their own disagreements, so that the outcome of having an argument is better than not having it at all.
A thrilling adventure into the past and present of competitive debate, Good Arguments proves that good-faith disagreements can enrich our friendships, workplaces, and democracies — and in the process, our world.
Previously published as The Art of Disagreeing Well
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£2.80
