Management
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100 Million Dollar Selling: The Handbook for Sales Professionals who want to win
Want to achieve levels of sales success you never thought possible? You need to read this book.This is a no-nonsense, straight to the point guide for anyone who wants to understand the fundamentals of selling. It’s a practical guide and reference book to everything you need to know to be successful in sales. Written by an entrepreneur with over 100 Million Dollars in sales income over his career to date, This book shares the key activities you need to undertake to take your sales career to the next level. Perfect if you are:- New to sales- An aspiring entrepreneur- Wanting to take your sales career to the next level- Looking to achieve financial freedom- Eager to grow your business- Wanting to close multi-million dollar contractsEach chapter focuses on a particular element of the sales cycle and provides real-world examples of how the lessons of the book were applied to secure multi-million dollar wins. If you are serious about upping your sales game you’ll find the advice in this book invaluable.You’ll find advice on- Sales process- Strategic selling- Presenting and the art of story-telling- Qualifying your deals- Organizational coverage- Team selling- Demonstrating your product or service- Reference selling- Negotiation techniques- Hiring the right kind of sales people- What it takes to make it in sales- Closing techniquesThe lessons of the book are ideal for anyone with an interest in taking their sales ability to the next level, but especially for those involved in sales in the technology sector. The author has 20+ years of experience in the tech scene as a quota-carrying sales rep right through to his experience as CEO of a Silicon Valley software company.This is not a hype-filled book, it’s a step-by-step guide to enable you to accelerate your sales cycles, control the sales process and maximize your chances of securing the deal. The actions proposed in each chapter have proven results over many years and are not complex to master. The author provides practical proven advice that you can start to implement immediately.If you put into practice the advice proposed in this book you will:- See sales revenue increase dramatically- Improve your deal closure rate- Maximize each sales opportunity- Avoid time-wasting work on deals that will never happen- Learn how to qualify opportunities quickly- Get the most from every negotiation- Realize your potential as a sales professionalRead more
£3.40£9.50 -
16-Steps To Repeatable Sales: The methodology behind 60+ B2B sales teams and $100M in revenue
In the dynamic world of B2B SaaS and Service sales, building a repeatable and scalable sales process is the cornerstone of successful growth. “16-Steps To Repeatable Sales” is your comprehensive guide to constructing a sales system that delivers consistent results and gets you to your revenue goal.
You’ll discover proven strategies I’ve used to help over 60 companies build their sales process, resulting in $100M+ in sales. This book distills our process into a clear, concise, 16-step blueprint that any B2B company can use as a framework for scalable sales.
What You’ll Learn:
- Define Your Total Addressable Market: Dive into the universe of your potential customers and hone your focus, enabling a more efficient and targeted approach to sales.
- Decide on Your Target Vertical and Buyer Personas: Streamline your strategy by identifying the right verticals and understanding the needs and behaviors of your ideal customers.
- Hire the Right Salespeople and Set Clear Expectations: Assemble a world-class sales team that’s aligned with your vision, ensuring a culture of high performance.
- Scale Your Team: Grow your team using our data-driven approach, ensuring you have the right resources at the right time to meet increasing demand, complexity, and shifts in the market.
- Optimize Your Process with Data and Analysis: Enhance your sales operations by using valuable insights to make informed decisions and optimize your sales process, leading to more refined strategies and higher sales success rates.
By the end of this book, you’ll have a clear roadmap to follow to build a B2B sales process and demystify your company’s growth.
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£19.60 -
2024 Planner Warning: Contains Strong Language, Sarcastic Humor, Badass Positivity, Use Without Caution: Funny Organizer With Over 100 Swear Word Affirmations and Motivational…
[Warning! This planner is only for women who love f-bombs and swearing. UNCENSORED pages]You are f*cking amazing! And you deserve a planner that really gets that.
This swearing 2024 Planner was made for you! It’s funny as hell and filled with strong sweary language and badass positivity.
If you love sweary affirmations, motivational quotations and sarcastic humor, you’ll love starting your day with quotes like:
- You are a f*cking delight
- Think big. Start small. Keep f*cking going.
- You could teach a badass masterclass
- Invest in yourself. Think of it as B*tchcoin.
- Remember your “Why” so you can power through your “What the f*cks?!”
- And many more! NEW in 2024 – Over 100 swear word quotes that will spark laughter and happiness
This sweary 2024 Planner is more than funny. It will also keep you organized AF. Inside, you’ll discover everything you need to get more sh*t done with less stress:
Bold Professional Cover Design – You’ll love using this humorous parody design of a warning sign with bold pink and white text on a glossy black finish. It’s the kind of design that will have your friends asking, “Hey! Where’d you get that!?”
Attractive, Spacious Format – Clear 8 x 10” page spreads make it easy to write down all your tasks, schedule notes, diary appointments, and more so you can be productive as hell.
Dated Calendars, Important Dates & Planning Spreads – Includes 2024-2025 reference calendars, Important Dates pages for key events, like birthdays and anniversaries, dated monthly calendar grids, major holidays (US, UK, CA), and weekly and daily planning pages so you never miss important sh*t.
Goal Setting and Gratitude Prompts – What goals will you crush with our awesomeness? What are you f*cking grateful for? Writing that sh*t down is a sure-fire way to boost your success and happiness!
Sh*t List– You don’t have time for a**holes! With this hilarious list of insults and comebacks, you can clap back and keep going.
BONUS Gift – New in 2024, this planner includes a printable set of 48 Sweary Affirmation Cards in beautiful, watercolor designs! These colorful cards feature positive, profanity-spiced messages that will brighten any day. Yes, even the ones that are complete sh*tshows! Note: You will receive a high-quality, color PDF file so you can print the cards at home or use a printing service.You deserve a 2024 that’s as f*cking awesome as you are. This planner was made to help you laugh and crush your goals.
Go to the top of the screen and click the “Buy Now” button!
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£6.60 -
21 Irrefutable Laws of Leadership Workbook 25th Anniversary Edition: Follow Them and People Will Follow You
Leadership has become increasingly complex in recent years. The times are difficult, and it can be challenging to get people to work together. Businesses, government, families, communities, and teams are all crying out for good leaders to help them. This is where the principles outlined in The 21 Irrefutable Laws of Leadership can help.
Based on the revised and updated 25th anniversary edition of the bestselling book, this workbook uses case studies, self-evaluation, and group discussion questions to help you boost your leadership skills. Included are stories and observations from the worlds of business, politics, sports, the military, and non-profits. Each law is like a tool, ready to be picked up and used to help you achieve your dreams and add value to other people.
Discover how these valuable principles can change your life―follow them and learn to lead―not just for yourself, but for the people who follow you.
Lessons:
- The Law of the Lid
- The Law of Influence
- The Law of Process
- The Law of Navigation
- The Law of Addition
- The Law of Solid Ground
- The Law of Respect
- The Law of Intuition
- The Law of Magnetism
- The Law of Connection
- The Law of the Inner Circle
- The Law of Empowerment
- The Law of the Picture
- The Law of Buy-In
- The Law of Victory
- The Law of the Big Mo
- The Law of Priorities
- The Law of Sacrifice
- The Law of Timing
- The Law of Explosive Growth
- The Law of Legacy
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£11.50£13.30 -
50 Ways To Promote Your Book: How To Increase Your Visibility And Sales As An Author
You’ve written your book…now what?In today’s busy marketplace authors can struggle to launch and continue to promote their book. It can feel as if your book isn’t good enough, but it could be the best kept secret!
From social media, to creating video, online and offline promotions, we have tried to produce a plethora of promotion ideas so that you can keep talking about – and celebrating – your book. After all it takes a lot to write it in the first place!
We have asked marketing expert and fellow author to write our foreword, and asked some of our favourite published authors to share their expertise too.
Grab this book to help you plan your initial launch, or use this to re-ignite your book’s success.
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£7.60£9.50 -
500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
*** Updated FALL 2023! OVER 100,000 COPIES SOLD *** The most up-to-date social media book for small businesses and entrepreneurs!***
Tired of navigating the ever-changing landscape of social media marketing alone? Want to skyrocket your business growth with proven, actionable tips and strategies?
500 Social Media Marketing Tips is your one-stop solution, bringing together expert advice, essential insights, and innovative strategies for Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and beyond!
➤ INSTANT DOWNLOAD: Get access to 500 Social Media Marketing Tips right now and start transforming your social media game today.
500 Social Media Marketing Tips is written for busy business owners like you: a complete guide packed with expert knowledge written in simple English and with zero fluff. Focus on one social network at a time or choose any random page to discover new knowledge to help grow your business!
You will learn:
- Why Your Business Needs A Social Media Marketing Strategy
- The Key Foundations For Every Successful Social Media Marketing Plan
- The Most Effective Content to Share on Social Media (And How to Make It)
- Hundreds of Tips to Get More Followers and Grow Your Audience
- How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer
- How to Use Paid Advertising to Supercharge Your Content And Reach A Massive Audience
- … and more!
»» Ready to Unlock Your Social Media Potential? ««
Join the ranks of over 100,000 business owners who have tapped into the power of 500 Social Media Marketing Tips to magnetize customers and multiply their sales.
Time to revolutionize your social media marketing strategy? Scroll to the top and hit the “Buy Now” button to embark on this game-changing journey.
Get your copy now to give your business the social media marketing advantage it deserves.
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£12.30£12.80 -
9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations
If you’re the hero, that makes me the villain.
My name is Mark Raffan, and before I became the host of the Negotiations Ninja podcast, before I was voted as a Top 10 Negotiations Guru worldwide, and before I trained Fortune 500 and 100 executives…
…I specialized in procurement.
And if you negotiated with me, I probably ate your lunch. And you probably thanked me after.
Consider this your insider’s B2B sales guide, straight from the other side of the table.
What You Get
This field guide is a flexible framework designed for B2B salespeople like you. Each chapter contains a secret and a challenge. Once understood, these secrets will give you insider knowledge to win more deals and influence critical stakeholders. And if you complete every challenge, you’ll close this book ready to crush your next negotiation.
Why This Guide
- Ditch the overused talk tracks. Get real strategies that put you on another level.
- Exponentially increase your odds of success on every. Single. Deal.
- Understand power and leverage. Who has it (and how you can have more).
- Sales isn’t magic. Turn your negotiation goals into consistent and attainable results.
- Learn the 9 insider secrets to forever negotiate better, smarter, more lucrative deals.
Your next negotiation could change your life. But only if you’re ready for it.
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£13.30 -
A Modern Guide to Public Relations: Unveiling the Mystery of PR: Including: Content Marketing, SEO, Social Media & PR Best Practices
Never write a press release again. Amy Rosenberg’s no-frills guide to public relations is everything you need to know about launching a PR career or adding new skills to a flourishing marketing position.
This honest, boots-on-the-ground account of working in public relations details how to work with bloggers, podcasters, influencers and traditional media to generate press coverage, praise from bosses and clients, and better working relationships with colleagues and media partners.
New approaches to PR are also uncovered, including:
- SEO PR: How to increase organic search engine optimization (SEO) through PR.
- Content PR: How to use blog posts as if they were press releases to boost SEO, gain PR coverage and efficiently use content.
- Social PR: How to engage with reporters on social media to gain story ideas and connections.
With newsrooms dwindling worldwide, it’s now more important than ever for PR professionals to learn how to gain press coverage through performing traditional media functions, revealed in the Operating Like a Newsroom section of the book.
Most importantly, this guide serves as the ultimate tough-loving mentor for anyone starting their PR career or trying to get ahead in marketing by picking up new skills, methodology and a fresh perspective.
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£8.50£9.50 -
A Practical Guide to Logistics: An Introduction to Transport, Warehousing, Trade and Distribution
Few people come into logistics management with knowledge and experience of all aspects of the profession. Some may have worked their way up from driving a vehicle but know little of warehouses, others may find themselves taking responsibility for logistics as part of a wider remit such as operations.
A Practical Guide to Logistics aims to equip them with the necessary knowledge to move on to the next stage, with simple non-technical explanations of the options available, and impartial advice on how to choose the right option for their business. It is also an excellent primer for students studying logistics for the first time, on BSc or MSc courses, as well as practitioners on professional training courses.
A Practical Guide to Logistics is a straightforward guide taking readers through all aspects of this fascinating industry, covering packaging, transportation, warehousing and exporting and importing of goods. There is a real need for this basic knowledge, both for practitioners starting out in the industry or more experienced practitioners who may have gaps in their knowledge. The book examines each aspect of logistics in turn and the text is supported by numerous illustrations.
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£28.20£30.40 -
A Practitioner’s Guide to Account-Based Marketing: Accelerating Growth in Strategic Accounts
Account-based marketing, also known as client-centric marketing, is in the process of transforming modern marketing practice. It involves taking a strategic approach to business to business marketing, whereby important individual accounts are treated as markets in their own right. After all, many of the world’s leading companies have annual revenues the size of some countries’ GDP, so for the businesses that provide services and solutions to these companies, such key accounts truly do represent a global market. A Practitioner’s Guide to Account-Based Marketing explores the development of account-based marketing (ABM) as a business practice, and outlines a clear, step-by-step process for readers who wish to set up an ABM programme to accelerate growth.
Rich with fascinating case studies and personal stories, A Practitioner’s Guide to Account-Based Marketing offers readers privileged access to lessons learned by pioneering companies in the field, including BT, Fujitsu, IBM, Juniper Networks, Microsoft, SAP, and many more. The text is fully endorsed by the Information Technology Services Marketing Association (ITSMA), who run the only formally recognized qualification in the sector: the Account-Based Marketing Certification Programme. Meticulously researched and highly practical, A Practitioner’s Guide to Account-Based Marketing will help all marketers strengthen relationships, build reputation, and increase revenues in their most important accounts.
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£28.50 -
A Toolkit for Your Emotions: 45 ways to feel better
In A Toolkit for Your Emotions, Emma takes a deep dive into how we feel and explains all the tools you need to intercept and redirect challenging emotion. From joy to anger, shame to stress and anxiety, Emma has practical and effective ways to feel instantly calmer and more content.
Each topic is illustrated with Emma’s well-loved illustration to make them accessible, meaningful and memorable. Dr Emma Hepburn is the most well-known psychologist on Instagram (@thepsychologymum, 135k followers) and has won numerous awards for her contribution to mental health awareness.
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£11.40£14.20A Toolkit for Your Emotions: 45 ways to feel better
£11.40£14.20 -
ABBS MANAGER’S HEALTH AND SAFETY DIARY
ABBS Manager’s health and safety diary is a tool used to track and manage health and safety-related activities and responsibilities within an organization. Its primary purpose is to ensure the well-being of employees and maintain a safe working environment. Managers can use the diary to document safety inspections, and other relevant information. This diary is essential for accountability, reporting, and improving safety procedures over time and provides a framework for planning and scheduling safety-related activities, such as regular safety inspections, training sessions, emergency drills, and equipment maintenance.
Keeping detailed records in the diary can provide legal protection for the organization in case of accidents or incidents. It demonstrates a commitment to safety and can be used as evidence if legal issues arise.In summary, ABBS Manager’s health and safety diary is a crucial tool for managing and maintaining a safe and compliant work environment. It helps organizations fulfill their legal obligations, promote a safety culture, and protect the well-being of employees while also supporting continuous improvement in safety practices.
This proactive approach helps prevent accidents and incidents.
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£4.80 -
Accident Book: Record a Detailed Report for Each Incident – Suitable for All Business Types
A must have for recording any type of accident (big or small) in the workplace.
Helping to make sure you are health and safety compliant. Link books together for bookkeeping efficiency.
Each page allows you to form a detailed report including the following sections:
- Full name of the victim.
- Location of incident.
- Incident time & date and time it was reported.
- Type of person injured – Staff, visitor, member of public, contractor, other.
- Victim’s address, phone number and email address.
- Incident details – What happened?
- Injury details – “back injury”
- What action was taken? – First aid, hospital, ambulance, police, none, other.
- What could of been done to prevent this happening?
- People involved – Witness name & number (x2)
- Reported by – Name, signature & date. Approved by – Name, signature & date. Person involved – Name, signature & date.
- Other important information or notes.
As you can see from the above sections, this report is very detailed. This will help to eliminate grey areas and inconsistencies, resulting in less stress for you.
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£5.70 -
Accident Report Book HSE Compliant: Record Book for Health & Safety in the Workplace
Accident Report Book HSE Compliant – Record Book for Health & Safety in the WorkplaceThe details of the book inside are as follows:
Basic Part:
1. Information
2. Book Information
3. NotesLog Page details:
1. Incident Date & Time, Location, Date / Time Reported
2. Person Injured / Involved
3. Full Name and Address
4. Details of Incident / Accident
5. Nature & Extent of Injures: What action was taken?
6. Witness
7. Action Which could Have Prevented the Incident
And more!The Book Includes the Following Features:
a. Print on 8.5×11 Inch Standard White Paper
b. There are 120 Interior Pages
c. High-quality Printing at an Affordable Price
d. Printed on Matte CoverNow is the time to get your copy at this special launch price!
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£5.70 -
Accident Report Book: Health & Safety Compliant Incident Record Book For Workplaces & Schools
Accident & Incident Report Book
Maintain health and safety records in the workplace with our Accident Report Log Book, suitable for businesses of all sizes.
This accident report book allows you to collect helpful information about each incident in detail. It’s broken down into the following category:-
- About the accident
- The person injured/involved
- About the person who had an accident
- Details of the accident
- Evidence Captured by CCTV
- What action was taken?
- Witnesses
- Follow up step or recommendation
- Form Completed By
- Sign and Date of the Injured Party
- Approved By
Details:
- It contains Non- Perforated, A5 size record sheets.
- 108 Pages
- Dimension: A5 – 8.5x 5.5″ inches
- Perfect for schools, workplaces, construction sites, nurses, restaurants & other businesses.
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£4.70 -
Accident Report Book: Incident & Accident Book HSE compliant for work, Perfect to Record All Injurues In Your Business to Improve Health And Safety in Your Work – A4 – 120 Pages.
◆ Accident Report Book ◆
This incident Book is perfect to document the exact details of the accident (big or small) while they are fresh in the minds of those who witnessed the event.
Its forms are very detailed so it will help to eliminate grey areas and inconsistencies, resulting in less stress for you.
✓ What Inside:
• Full name and Adress of the victim.
• Location of incident.
• Incident time & date and time it was reported.
• Incident details – What happened?
• Accident details – “back injury”
• What action was taken? – First aid, hospital, ambulance, police, other.
• What could of been done to prevent this happening?
• People involved – Witness name & contact (x2)
• Reported by – Name, signature & date. Approved by – Name, signature & date. Person involved – • Name, signature & date.✓ Book Features:
• 120 Premium high quality white crisp pages.
• Flexible Paperback.
• Large size 8.5″ x 11″ (21.59 x 0.64 x 27.94 cm) A4.
• Premium matte cover design.
• High quality Print.Don’t forget to click the “Add to Basket” button to get your copy!
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£4.60 -
Accounting and Finance for Building and Surveying (Building and Surveying Series)
Intended for undergraduate and equivalent students of building, building surveying, construction economics and quantity surveying, this book gives an accessible and clear explanation of accounting terminology, concepts, practices and procedures. The book is divided into two parts. The first eight chapters deal with financial reporting and analysis, covering such topics as business finance, the financial position and the balance sheet, profit and loss, cash flow and the interpretation of financial statements. The second part consists of a further nine chapters on management planning and control practices. Here topics such as costs, overhead attribution, cost/volume/profit analysis and budgeting are discussed, among others.Read more
£2.70 -
Accounting for Business
Peter Scott’s Accounting for Business provides a refreshingly clear and accessible introduction to the core accounting topics that non-specialist students need to master.A combination of supportive learning features and a wealth of online resources provide the perfect package for those students getting to grips with accounting for the first time. Plentiful examples and the hallmark ‘why is this relevant to me’ feature highlight the relevance of accounting concepts and techniques, helping students to apply what they’ve learnt to real business scenarios every step of the way.
The unique online workbook includes the following features for students:
· Interactive multiple choice questions for revising key topics;
· Numerical exercises for practicing the calculation of accounting information from given sets of data;
· ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning;
· ‘Show me how to do it’ videos, which provide practical demonstrations of more complex accounting tasks;
· Web links to primary source material and articles, which provide further learning opportunities around companies and organizations covered in the book.Read more
£52.20£53.80Accounting for Business
£52.20£53.80 -
Accounting for Value (Columbia Business School Publishing)
Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book’s novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of modern finance–the cost-of-capital, the CAPM, and discounted cash flow analysis–Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor. Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a “cost-of-capital,” which often frustrates the application of modern valuation techniques. Accounting for value recasts “value” versus “growth” investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.Read more
£30.80£36.10 -
Accounts Demystified: The Astonishingly Simple Guide To Accounting
The bestselling and astonishingly simple guide to the fundamental principles of accounting, written specifically for those without a financial background.
Simple, easily absorbed and clearly explained, this book will guide you through all the major accounting concepts. You will learn how to master company accounts, understand balance sheets, profit and loss accounts and cash flow systems and how to analyse and monitor your company’s financial performance.
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£12.90£16.10 -
Ace the Technical Pilot Interview
Advance your career with this dynamic tool for acing the technical pilot interview…Let an experienced airline pilot help you succeed on the Technical Pilot Interview. This one-of-a-kind study tool asks the right questions so you’ll know the right answers. Open it and start learning what you need to know in order to get a powerful edge over the competition – at every stage of your piloting career. This unique study guide helps you: get to know material likely to be asked on your interview; practice with almost one thousand exam-style questions – complete with answers; build confidence, skills, and knowledge; and, focus your study on what you need to know.Can you answer these questions? If you were loading an aircraft to obtain maximum range, would you load it with a forward or aft center of gravity? Why does an aircraft climb as high as possible? What does an aircraft descend quicker when it’s lighter? What is a fail operational autopilot/landing system? What is an assumed/flexible temperature? Open this study guide for: answers to almost 1000 questions you may be asked during the technical interview; more than 50 illustrations to clarify key essential points; comprehensive coverage ranging from light aircraft to heavy jet operations; a convenient quick-find, cross-referenced presentation; and, material that has global application.Read more
£8.50 -
Advanced Charting and Technical Analysis For Beginners: Secret Guide To Read Chart Patterns, Candlestick Patterns, Supply and Demand, RSI Indicators and Channel Trading Strategies
“Advanced Charting and Technical Analysis for Beginners” is an informative guidebook that provides a comprehensive introduction to the world of charting and technical analysis. Whether you’re a novice or an experienced trader, this book equips you with the necessary tools to analyze charts and make informed trading decisions.The book covers a range of topics, including candlestick patterns, chart patterns, trend analysis, indicators, and oscillators. It provides step-by-step guidance on how to use these tools to identify potential market trends and assess market sentiment.
The language used in the book is easy to understand, and the examples are presented in a clear and concise manner. The author takes a practical approach to teaching, focusing on real-world scenarios and trading situations. This approach helps beginners to quickly grasp the concepts of charting and technical analysis and apply them to their trading strategies.
By the end of the book, readers will have a solid understanding of charting and technical analysis and will be able to apply these skills to their own trading activities. The book is an essential resource for anyone who wants to learn how to analyze charts and make informed trading decisions.
Here are some of the top topics that readers will learn from “Advanced Charting and Technical Analysis for Beginners”:
1. Understanding price charts and candlestick patterns
2. Identifying chart patterns, including support and resistance levels
3. Using trend lines to determine market direction and momentum
4. Understanding technical indicators, such as moving averages and Bollinger Bands
5. Using oscillators, such as the Relative Strength Index (RSI) and the Stochastic Oscillator
6. Applying technical analysis to different markets, including stocks, currencies, and commodities
7. Creating and implementing a trading strategy based on technical analysis
8. Managing risk and minimizing losses through the use of stop-loss orders and other techniques
9. Developing a trading plan that fits your personal style and risk tolerance
10. Avoiding common pitfalls and mistakes that beginners often make when trading based on technical analysis.These topics are all covered in-depth in the book and provide readers with a solid foundation in charting and technical analysis.
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£9.10 -
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
£15.20 -
Advertising Works: Cases from the Advertising Effectiveness Awards, IPA 2002
Advertising Works 12:
The award-winning case studies in Advertising Works 12 provide a wealth of practical guidance about how to create effective campaigns and evaluate marketing investment. It has been described as “being the cutting edge of new thinking in the marketing communications industry” by Lord MacLaurin, the Chairman of Vodafone.The book features 23 case studies describing real-life campaigns that illustrate the effective use of advertising or other communications disciplines. Every campaign won a major prize at the 2002 IPA Effectiveness Awards. Each case study describes in extensive detail:
{ The objectives of the campaign
{ Development of the brand and communications strategy
{ Campaign execution
{ Media thinking and planning
{ Results of the campaign, including measurement of effects on sales or behaviourThe case studies demonstrate ¡¥best practice in action¡¦, and provide a practical source of ideas and inspiration for a wide range of marketing problems. Winston Fletcher, Director of Delaney Lund Knox Warren, described it as “the most thorough, comprehensive and convincing collection of advertising case histories in the world.”
Like the other volumes in the series, Advertising Works 12 represents a major contribution to our understanding of how communications work. The book proves that advertising and marketing expenditure can be judged against measurable criteria and that investment in communications can directly increase brand equity, corporate profits and shareholder value. Advertising Works 12 contains practical lessons from which all advertising and marketing professionals can learn and profit.
Advertising Works 12 illustrates the successful use of:
{ Media advertising, including TV, print, radio, outdoor and cinema
{ Internet
{ Ambient media
{ Sponsorship
{ Sales promotion
{ Direct marketing
{ SMS/WAP
{ Public relations
{ Integrated brand communicationsContents:
Gold winners;
Barnardo¡¦s [Charity] Bartle Bogle Hegarty
Halifax [Financial] Delaney Lund Knox Warren
Skoda [Automotive] FallonSilver winners:
Hastings Hotels [Leisure] A V Browne
The Economist [Media] Abbott Mead Vickers.BBDO
Sainsbury¡¦s [Retail] Abbott Mead Vickers.BBDO
Walkers Crisps [Food Snacks] Abbott Mead Vickers.BBDO
Waitrose [Retail] Banks Hoggins O¡¦Shea FCB
Olivio/Bertolli [Food Spreads] Bartle Bogle Hegarty
Ocean Spray [Soft Drinks] Bates UK
Domino¡¦s [Restaurants] BLM Media
Budweiser [Drink] BMP DDB
The Dairy Council [Milk] BMP DDB and OMD UK
Hovis [Bread] BMP DDB
Marmite [Food Spreads] BMP
Volkswagen [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Volkswagen Passat [Automotive] BMP DDB and Volkswagen UK integrated communications agencies
Kellogg¡¦s Fruit Winders [Confectionery] Leo Burnett
Tesco [Retail] Lowe
Police recruitment [Public Sector] M&C Saatchi
Anti-drink-driving campaign [Public Sector] McCann Erickson
BT Cellnet and Big Brother 2 [Media] PHD Media
Britannia [Financial] Walsh Trott Chick SmithBronze winners:
Advertising Works 12 also includes brief summaries of the following case studies:
Lynx [Personal care]
BT Retail [Telecoms]
Benadryl [Pharmaceuticals]
Bakers Complete [Petfood]
Dr Beckmann Rescue Oven Cleaner [Household goods]
Manchester Evening News [Media]
Rimmel [Cosmetics]
Tommy¡¦s [Charity]
Stella Artois [Drink]
Damage seatbelts campaign [Public Sector]
Sainsbury¡¦s [Retail]
Post Office [Retail/Financial]
Mr Kipling [Food]Read more
£2.20 -
AI For Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers
Discover how artificial intelligence can improve how your organization practices law with this compelling resource from the creators of one of the world’s leading legal AI platforms.
AI for Lawyers: How Artificial Intelligence is Adding Value, Amplifying Expertise, and Transforming Careers explains how artificial intelligence can be used to revolutionize your organization’s operations. Noah Waisberg and Dr. Alexander Hudek, a lawyer and a computer science Ph.D. who lead prominent legal AI business Kira Systems, have written an approachable and insightful book that will help you transform how your firm functions.
AI for Lawyers explains how artificial intelligence can help your law firm:
- Win more business and find more clients
- Better meet and exceed client expectations
- Find hidden efficiencies
- Better manage and eliminate risk
- Increase associate and partner engagement
Whether focusing on small or big law, AI for Lawyers is perfect for any lawyer who either feels uneasy about how AI might change law or is looking to capitalize on the evolving practice. With contributions from experts in the fields of e-Discovery, legal research, expert systems, and litigation analytics, it also belongs on the bookshelf of anyone who’s interested in the intersection of law and technology.
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£19.80£24.70 -
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
“The best sales book of the year” strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.
With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.
Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
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£14.80 -
AQA A-Level Business Workbook 1
Support and encourage students in their study of AQA A-level Business with these revised and restructured write-in Workbooks.
These new edition Workbooks have been fully updated for 2020 and focused to help students practise their skills and improve their subject knowledge both inside and outside the classroom.
– Develop and consolidate understanding using practice questions and worked examples targeting each Assessment Objective
– Build key skills and practise the different question types
– Support assessment preparation using exam-style questions on every topic
– Use flexibly alongside your existing textbooks and schemes of work as homework, classwork and for intervention
– Answers provided onlineRead more
£7.60 -
AQA A-level Business Year 1 and AS Fourth Edition (Wolinski and Coates)
These fully revised and up-to-date new editions and answer guides from Wolinski and Coates provide comprehensive coverage of the AQA A-level Business specification.
– Wolinski and Coates’ comprehensive yet accessible style remains unchanged, covering everything students will need to succeed
– Updated fact files and case studies give profiles of real business, so students can understand the real-world context of what they’re learning
– Practice exercises and case studies with questions throughout allow students to apply their knowledge and prepare for assessment
– Answer guides support teaching and save time in markingRead more
£30.40 -
AQA Business for A Level (Marcousé)
Exam Board: AQA
Level: AS/A-level
Subject: Business
First Teaching: September 2015
First Exam: June 2016Ian Marcousé has been trusted by Business students for over 15 years and his updated textbook has been fully revised to reflect the 2015 AQA Business specification, giving you up-to-date material that supports your teaching and student’s learning.
– Guides students through the content in an easy to understand way, with the new ‘logic chain’ feature at the start of every chapter showing them the progression clearly
– Helps students apply their knowledge and analyse business data with real business examples throughout
– Consolidates students’ learning and prepares them for assessment with the workbook feature at the end of every chapter containing knowledge check and practice questionsRead more
£40.60 -
Artificial Intelligence Basics: A Non-Technical Introduction
User level: BegRead more
£23.70 -
Attendance Book for Gym: Daily Tracker for Gym Owners to See Details of When Members Use the Gym. Record Date, Member Name, Membership Number, Time in and Time Out.
Easy to use book to for gym owners and managers to keep track of when your members use the gym. This book allows for recording the month, year and separate dates.On each page there is a space for the date, member name, member number, time in and time it.
By using this book and keeping a log of members usage you can see who is using the gym, what are the most poplar times, how long people stay for.
You can use the information to improve your service for customers, maybe by adjusting opening hours or getting more equipment if your gym is very busy at certain hours.
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£5.20 -
Automatic Recruitment Agency: Scale to seven figures while working less
Many recruitment agency owners feel swamped with responsibilities and see little financial reward, so how can you gain financial freedom and choose how and when you work?
Automatic Recruitment Agency provides an actionable, replicable blueprint for starting, scaling and automating your business. Leaving behind old, tired business models and looking to a new era, it will take you from recruiter via recruitment agency owner to seven-figure CEO.
Read this book and learn how to:
- Automate your recruitment agency using systems and processes that deliver predictable, consistent results
- Harness assets that continually drive revenue and growth without effort
- Attract clients and candidates using the new-era model
- Run your business with less stress and overwhelm
- Scale your business and grow your income while working fewer hours – and no overtime
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£9.10£13.30 -
Be Careful Not To Trip Over My Amazingness: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Be careful not to trip over my amazingness. It’s everywhere. Funny notebook for work, office. Idea With Funny Saying On Cover: Funny office notebook, great gift 6×9 120 pages
Be careful not to trip over my amazingness. It’s everywhere. This minimalist and classic notebook is a wonderful multi-purpose journal for sketching, jotting down thoughts, and writing notes. Perfect for math, science, school, college, drawing, writing, to-do lists, and more! This stylish traditional notebook style workbook contains 120 pages. Notebook are the perfect gift for adults and kids for any gift and giving occasion. Notebook for women, men, kids, mom, dad, children, grandmother, grandfather. Great idea for a gift, a small gift, a gift for a loved one.Read more
£3.20 -
BECOME A MASTER OF CLOSING SALES: The Ultimate Course on Closing Deals
Sales is one of the oldest professions in the world.
Millions of people on this planet are dependent on selling skills to earn their livelihood.
No business can survive without sales.
Unfortunately, almost 1/3rd of salespeople quit this lucrative career every year.
And 50% of companies shut their doors within the first 5 years.
This trend will go on and on and on until we realize how important it is to learn and master the art of selling if we want to survive and thrive in the ruthless world.
And the companies, who don’t realize, will keep hiring new people and firing old ones.
Similarly, the salespeople who don’t realize how important it is to learn salesmanship will keep changing jobs… places… industries… until they decide one day to leave the sales career forever. Succeeding in sales will become sour grapes.
However, one can always find some businesses, entrepreneurs, self-employed, and salespeople who love to challenge themselves that no matter how broke they are… how weak they are… how small they are… they will keep learning and growing until they become Champion of Champions.
This book is written for these ‘Never give up salespeople and marketers.
In this ultimate course, you’ll discover and learn many powerful closing techniques to close one sale after another.
What You Will Learn
- A type of communication with the prospect where the more the salesman and the prospect talk to each other the further they would move away from closing the deal.
- 10 essential steps in the entire sales process and out of these 10, these 3 are the most important.
- 20 most powerful closing techniques to close one sale after another
- How to establish your superiority against your competitors while closing the sales
- 29 questions to find out the prospect’s most hidden objections
- What is the highest-paid salespeople’s favourite strategy to sell more and more and more with lesser and lesser and lesser efforts, time, energy, and resources
- A type of communication with the prospect where even if the prospect loves the salesman’s product then also he may never give the order
- How by simply understanding this Triangle Theory could make one a successful salesman in his organization even if he has never sold a single thing in his life
- 42 most seductive words in the world of selling and how to use them in the sales pitch
- How to lower the price resistance in the prospect’s mind
- How one businessman’s creative selling idea was responsible for skyrise buildings all across the world? Any smart entrepreneur could use this strategy to sell the most sceptical prospects
- A type of communication with the prospect where the prospect is buying on salesman’s terms without raising any objections. It’s a dream sale for every salesman
- If one knows these 85 words while speaking and writing to three kinds of prospects, he could take attention of any prospect
- 8 fears of prospects which stop them from buying
- 4 steps a salesman needs to follow in every sales call if he doesn’t want to lose the deal to competitors
- How to treat customer’s objections
- 9 ways to detect the prospect’s buying signals
- A type of communication with the prospect which may bring sales most of the times but also keeps the salesman struggling to get the most profitable deals
- Which is the toughest objection to deal with
- How to create value in the prospect’s mind
- 58 question to gain agreement from prospects
- How small businesses could defeat giant organizations if they are competing for the same deal
- 6 reasons why your existing customer may leave you FOREVER
- 3 most common buying signals given by a prospect
- 175 Hard-Hitting Closing Questions Every Salesperson Should Remember to Close More and More Deals Everyday
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£21.60 -
Begin With You: Invest in Your Mental Well-being and Satisfaction at Work
Too many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to success and happiness begins with you.
Rather than just accepting the fatigue and burnout, renowned mental health expert Petra Velzeboer shows you how to prioritize your wellbeing and mental health at work. From recognizing the impact of internal and external influences to learning support mechanisms, Begin With You offers you key strategies that will lead to a rewarding life and career.
Petra Velzeboer draws upon her personal experiences of trauma and hardship to offer insights on how you can overcome difficult periods and develop a positive outlook. Packed with case studies and psychological research, Begin With You is the essential guide to becoming a mental health champion and transforming your career and life for the better.
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£8.60£12.30 -
Believe and Achieve: Inspirational Quotes and Affirmations for Success and Self-Confidence
Supercharge your will to succeed with the upbeat quotations and ambitious affirmations in this pocket-sized dose of dogged determination
The universe has an awesome habit of rewarding those who work hard and never give up. And there’s nothing like a few words of encouragement to help you stay focused while you’re on the road to success. This little book is bursting with supportive quotes and fresh perspectives to fuel your journey and strengthen your resolve.
From the timeless ideas of ancient sages to brilliant insights from modern superstars, these are words to encourage, motivate and inspire.
As well as the hard-won wisdom of successful writers, artists and thinkers, this book includes a host of empowering affirmations and daily reminders such as:
– Choose success every day
– Be your own greatest cheerleader
– You can achieve anything you put your mind to
– Obstacles are the stepping stones of your journey to success
– You are so much stronger than you think
– Push forward, persevere and be patientRead more
£6.00£6.60 -
Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – 120 Pages: Sarcastic funny blank lined notebook. Ideal for sales people for … gifts, Christmas gifts,…
Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – Sarcastic funny blank lined notebook, 120 Pages. Ideal for sales people for logging and planning calls, and for office gifts, Christmas gifts, Secret Santa…etc.Read more
£3.80 -
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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£18.30£19.00 -
Build Your Wealth Through Property Investments Trilogy: Mastering UK Real Estate for Financial Freedom: Combining Three Comprehensive Guides to Unlock Your Property Investment…
“Build Your Wealth Through Property Investments Trilogy”
Unlock the doors to financial prosperity with this powerful trilogy of property investment wisdom. Combining three essential books, this bundle provides a comprehensive guide to thriving in the UK real estate market.
From foundational knowledge to advanced strategies, Charles Fletcher, a seasoned property investor, leads you through every step. Learn to evaluate properties, master buy-to-let investments, and harness the art of passive income through rent-to-rent strategies.
Inside, you’ll find:
1. Mastering UK Real Estate for Financial Freedom: Discover the fundamentals of property investing, from property evaluation to negotiation. No matter your experience level or initial budget, this book equips you with the tools to succeed.
2. The Essential Buy-to-Let Property Investment Strategies for UK Investors: Tap into the lucrative world of buy-to-let investments. Explore how to choose the right properties, navigate legal requirements, and build an income stream that can pave the way to retirement.
3. The Art of Passive Income: Achieve Financial Freedom With Rent to Rent Mastery: Escape the traditional 9-to-5 grind and master the innovative strategy of rent-to-rent. Charles Fletcher unveils proven marketing techniques, property management tips, and financial strategies for generating consistent passive income.
Discover why this trilogy is a must-have for both newcomers and experienced investors. Propel yourself toward financial freedom – grab your copy today and embark on your journey to lasting wealth through property investment mastery.Read more
£16.10
