Management
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Accounting for Value (Columbia Business School Publishing)
Accounting for Value teaches investors and analysts how to handle accounting in evaluating equity investments. The book’s novel approach shows that valuation and accounting are much the same: valuation is actually a matter of accounting for value. Laying aside many of the tools of modern finance–the cost-of-capital, the CAPM, and discounted cash flow analysis–Stephen Penman returns to the common-sense principles that have long guided fundamental investing: price is what you pay but value is what you get; the risk in investing is the risk of paying too much; anchor on what you know rather than speculation; and beware of paying too much for speculative growth. Penman puts these ideas in touch with the quantification supplied by accounting, producing practical tools for the intelligent investor. Accounting for value provides protection from paying too much for a stock and clues the investor in to the likely return from buying growth. Strikingly, the analysis finesses the need to calculate a “cost-of-capital,” which often frustrates the application of modern valuation techniques. Accounting for value recasts “value” versus “growth” investing and explains such curiosities as why earnings-to-price and book-to-price ratios predict stock returns. By the end of the book, Penman has the intelligent investor thinking like an intelligent accountant, better equipped to handle the bubbles and crashes of our time. For accounting regulators, Penman also prescribes a formula for intelligent accounting reform, engaging with such controversial issues as fair value accounting.Read more
£30.80£36.10 -
Value Pricing for Accounting Professionals: A Complete Guide for Accountants and Bookkeepers to Find the Right Clients and Increase Profitability
Accountants and bookkeepers are working long hours but not making the profits they should. A value pricing strategy can lead to better prices for accounting professionals and better results for their clients.
The concept of value pricing is simple to understand but many accountants struggle with the price conversation and lack the confidence to charge higher prices. Value Pricing for Accounting Professionals is a practical guide to building a clear pricing strategy, feeling more confident and increasing earnings. It covers the critical steps to pricing a new client and how to re-price existing clients without losing them by quantifying value.
The book’s step-by-step approach is backed up by dozens of real-life case studies of firms which applied these methods to get better results, along with benchmarking research based on a survey of thousands of accounting professionals. There is guidance on calculating a profitable price, creating effective packages and managing the ‘invisible’ cost of scope creep, and new insights into meeting clients remotely and pricing in difficult economic times. Become more profitable and deliver extraordinary solutions to clients with this essential guide to effective value pricing.
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£28.50 -
Accounting and Finance for Building and Surveying (Building and Surveying Series)
Intended for undergraduate and equivalent students of building, building surveying, construction economics and quantity surveying, this book gives an accessible and clear explanation of accounting terminology, concepts, practices and procedures. The book is divided into two parts. The first eight chapters deal with financial reporting and analysis, covering such topics as business finance, the financial position and the balance sheet, profit and loss, cash flow and the interpretation of financial statements. The second part consists of a further nine chapters on management planning and control practices. Here topics such as costs, overhead attribution, cost/volume/profit analysis and budgeting are discussed, among others.Read more
£2.70 -
Accounting for Business
Peter Scott’s Accounting for Business provides a refreshingly clear and accessible introduction to the core accounting topics that non-specialist students need to master.A combination of supportive learning features and a wealth of online resources provide the perfect package for those students getting to grips with accounting for the first time. Plentiful examples and the hallmark ‘why is this relevant to me’ feature highlight the relevance of accounting concepts and techniques, helping students to apply what they’ve learnt to real business scenarios every step of the way.
The unique online workbook includes the following features for students:
· Interactive multiple choice questions for revising key topics;
· Numerical exercises for practicing the calculation of accounting information from given sets of data;
· ‘Go back over this again’ feature containing a mix of further examples, written exercises, true or false questions, and annotated accounting information to help consolidate learning;
· ‘Show me how to do it’ videos, which provide practical demonstrations of more complex accounting tasks;
· Web links to primary source material and articles, which provide further learning opportunities around companies and organizations covered in the book.Read more
£52.20£53.80Accounting for Business
£52.20£53.80 -
Persuasive Advertising: Evidence-based Principles
Written by a leading authority, this book is a comprehensive and definitive guide to advertising that incorporates a vast amount of research and expert opinion. It draws upon the evidence to establish principles that can be applied to achieve successful and effective advertising and evaluates all of the relevant attributes and aspects of this.Read more
£43.50 -
Advertising Secrets of the Written Word: The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order Entrepreneurs
The Ultimate Resource on How to Write Powerful Advertising Copy from One of America’s Top Copywriters and Mail Order EntrepreneursRead more
£15.20 -
Storynomics: Story Driven Marketing in the Post-Advertising World
Storynomics – Story-Driven Marketing in the Post-Advertising World is a brilliant book that’s destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee – author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen – has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today’s consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story’ at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.Read more
£17.90£19.00 -
Why Does The Pedlar Sing?: What Creativity Really Means in Advertising
Throughout history, selling and entertainment have gone hand in hand – from the medieval pedlar and the medicine show, to generations of TV commercials featuring song and dance, comedy, and cartoon animals, right up to today s celebrities who launch their own multi-million dollar brands. There are good reasons for this; we now understand better than ever before the psychological and sociological reasons why apparent frivolity creates serious business benefits.
And yet the advertising business today seems reluctant to embrace its powerful links with popular culture. Misled on one side by managerial myths of rationality and logic, and on the other by a cultish misunderstanding of creativity , it risks forgetting how to appeal to the public, and how to build successful brands. As a result, evidence suggests, today s advertising is less liked and less effective than ever before.
But it is not too late to reverse this trend. Advertisers and agencies who read this book will rediscover why the pedlar sings, and despite what we ve all been told, why people do buy from clowns. They will be inspired to make their advertising more popular, more famous, more fun again and much more effective.
This is a fabulous book. …It is possibly the book I would most highly recommend to anyone in marketing. Rory Sutherland, Vice Chairman, OgilvyRead more
£16.70£19.00 -
Social Media For Small Business: Marketing Strategies for Business Owners
Discover how social media can transform your business and help you attract more customers
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:
- Effective marketing strategies to get more out of your social media efforts.
- Systems to bring structure into your entire marketing approach.
- Tools to make your brand irresistible across your customer touchpoints.
- Case studies to highlight the application of the book’s principles to the real-world
- Practical strategies you can put in place immediately to see a rapid return on investment
Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
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£11.40£14.70 -
Social Media Strategy: A Practical Guide to Social Media Marketing and Customer Engagement
Social media marketing is no longer optional. This book unpacks the winning formula for effective social media marketing complete with comprehensive updates and latest developments.
Integrated marketing and PR strategies are a requirement for all businesses but with the explosion of social media and content marketing many organizations still struggle to know which channels to invest in and how to maximize their impact. Social Media Strategy gives clear guidance with a simple structured approach to executing campaigns that work. It provides a blueprint for planning, delivering and measuring social media’s contribution to your business through:
– Identifying and targeting audience segments
– Maximizing social search
– Enhanced reputation management
– Managing a diversified influencer portfolio
– Selecting the right channels for organic and paid social
– Creating a process and structure to improve efficiencies
– Using appropriate technology including AIWith explanations of best-practice tools and practical downloadable templates, this new edition includes new and updated interviews and case studies from industry leaders, influencers and brands including TUI, Greggs, Lego, Ryan Air, National Geographic and others. Social Media Strategy delivers a long-term solution for maximizing social media-led business development.
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£27.70£28.50 -
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnershipsRead more
£8.70 -
How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook
Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part 3: Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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£9.50 -
Cold Calling: What You Should Actually Do!
It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.
Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.
Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!
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£9.50 -
E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
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£23.70 -
HARNESSING THE POWER AT YOUR FINGERTIPS: A Leader’s Guide to B2B Marketing Communications (1) (Cutting Through the Bull Publishing)
Your quick-read guide to the power of marketing communications and why it is so important to your strategy and business.
Without the bull, Dominic Walters gives clear insight into how, and why, businesses should leverage this under-utilised discipline to underpin growth as well as to build and protect reputation.
No matter the size of your business, be it start-up, an existing small business, or a large corporation, these insights and observations from decades of marketing experience shine a light on the opportunities, mistakes and myths surrounding this critical discipline, including:
· Growing and protecting your business’s reputation
· The power of a symbiotic relationship between marketing communication and sales
· The significance of building an army of advocates, both in-house and out-of-house
· How to use agencies effectively in a world where old approaches to branding and advertising no longer work
· Getting value for money from your marketing communications
A compact, accessible and practical guide, it is designed to bring clarity to a too-often misunderstood area of business strategy and to do so as straightforwardly as possible.
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£1.80£9.50 -
Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
£14.20 -
Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
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£23.70 -
I’ve Got Your Back: The Essential Guide to Marketing Your Therapy Business
Promoting Your Therapy Business with Confidence I’ve Got Your Back is for you if you love the therapy part of your job but feel uncomfortable when it comes to selling what you do. Helen Bullen shares five principles which will enable you to feel good about your marketing while making a great income from doing what you enjoy. When you’ve read this book you will: Know exactly what you want from your business Recognise and release the beliefs that are holding you back Understand the importance of your well-being for your success Understand the marketing methods you need to grow your business Overcome procrastination, fear and imposter syndrome to take effective action that gets resultsRead more
£6.20£12.30 -
The Digital Marketing Handbook: Deliver Powerful Digital Campaigns
Build, implement and optimize your digital marketing campaigns, with this indispensable guide which covers everything from SEO, social media, paid search and display advertising.
The Digital Marketing Handbook takes the reader step by step through the various components of B2B and B2C online marketing, making it an essential companion to every marketer’s desk. Highly practical in approach, it features tips, platform recommendations and common pitfalls to watch out for, as well as examples from global brands including Google, Amazon and Nissan. Detailed guidance is provided for key areas such as creating content that excites, informs and converts, using marketing automation and analyzing your results to maximize performance.
Written by recognized industry expert and bestselling author, Simon Kingsnorth, The Digital Marketing Handbook brings together reliable and actionable insights into one complete resource. Also covering how to manage affiliates and partnerships to deliver highly targeted leads and provide customer service that achieves high review scores and builds loyalty, it is accompanied by online templates and interactive tools to use in practice. This book is an essential blueprint for marketing professionals to deliver the best results from their digital marketing campaigns.
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£20.90 -
Video Marketing: Create Engaging Video Campaigns to Drive Brand Growth and Sales
In a ‘video first’ world, video is one of the most effective tools marketers can use to raise brand awareness, engage consumers, drive website traffic and increase sales.
Video Marketing takes a step-by-step and in-depth look at planning and creating great video campaigns, as well as activating, testing and measuring their success. Featuring case studies from global household names such as adidas, Kleenex, and Red Bull, it explores which video types and platforms brands should use, using multi-video campaigns, live videos and webinars, as well as creating and editing video campaigns on a budget using DSLRs and smartphones.
Updated with the latest developments, this second edition of Video Marketing contains new chapters on understanding your audience and buying media space on ad networks and social media, as well as further content on personal and personalized content and avoiding potential pitfalls such as frauds, fake views and updates. Accompanying online resources consist of video links for campaigns discussed in the book and a downloadable strategy planner for readers to complete and put into action.
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£20.90 -
Web3 Marketing: A Handbook for the Next Internet Revolution
THE ESSENTIAL WEB3 MARKETING BOOK
For a limited time, claim an NFT with a copy of your book!
Web3 Marketing: A Handbook for the Next Internet Revolution is the essential book for anyone looking to understand the next era of the internet and start building. Beyond the sensational hype and headlines around crypto and NFTs, a real revolution is taking place: new technologies for owning, moving, and organizing value spell the overdue end of an internet where a few huge companies hoard data and power, and open a new frontier for products, services, and applications in which ownership and control belongs to creators, builders, and users.
As former CMO of ConsenSys then Founder and CEO of top web3 marketing firm Serotonin―Amanda Cassatt is in a unique position to tell this story, and delivers a remarkably clear, nontechnical guide to the history, key concepts, and still-evolving landscape of Web3. Cassatt explains how Web3 transforms time-tested approaches to marketing and brand-building, including how to build a Web3 community. This book is a must-read for professionals at any level in their Web3 careers―already working or investing in Web3, exploring what it means for their business, or considering a jump into something new―and for anyone who wants to understand the next internet revolution.
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£15.50£20.90 -
Principles of Marketing
Create market value through innovative customer connections and engagement
Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world – examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships.
In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps you master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.
New to this edition
Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.
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New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product development
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Updated coverage of emergent online, mobile and social media technologies including real-time listening and social selling
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Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections
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New end-of-chapter case studies and video cases to apply learning to actual companies.
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Increased coverage of sustainable marketing and global marketing
This is a key text for both undergraduate and postgraduate marketing programmes.
Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.
Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.
Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.
Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research.
Pearson, the world’s learning company.
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£50.30Principles of Marketing
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The Smart Marketing Book: The Definitive Guide to Effective Marketing Strategies (Concise Advice)
The Smart Marketing Book is a handbook for modern marketing. It provides practical, evidence-based advice and inspiration on all aspects of marketing from business, brand and innovation strategy through to communications, sales promotion and customer experience. It contains no waffle nor jargon – just clear explanations and unique frameworks and visualisations that make sophisticated ideas easy to grasp, plus famous examples that bring key concepts to life. It offers the clearest summary of marketing principles and latest thinking available.Read more
£6.60£9.50 -
Principles of Marketing, Global Edition
For principles of marketing courses that require a comprehensive text.
Learn how to create value through customer connections and engagement
In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.Read more
£21.40£69.30Principles of Marketing, Global Edition
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
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£10.60£14.20 -
Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
£47.90£55.10 -
Sure Let Me Drop Everything and Work on Your Problem: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White…
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Managing For Dummies 3e
The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.
Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees’ performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more.
- Tips and advice for new and experienced managers
- All-new chapters on employee encouragement and corporate social responsibility
- Guidance on managing employees by leveraging the power of the Internet
Managing in today’s lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.
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£18.00Managing For Dummies 3e
£18.00 -
Managing Teams For Dummies
In the ever-changing world of work, the idea of spending some or all of your time working in teams is becoming more and more common. From solving problems, to tackling projects, to providing organizational leadership, the roles and importance of teams continue to grow. Leading a team is no easy job, but when a team gels, they can far outperform traditional work groups.Managing Teams For Dummies is for anyone who has been asked to take on the role of team leader. This book can help you manage your team, whether you’re a senior manager or worker who doesn’t have supervisory responsibilities, but has become the point person on a specific project.
Managing Teams For Dummies can help you build and lead high-performing teams. Packed with tips on setting and reaching goals, resolving conflicts, leading teams through change, and providing team members with the skills to work together productively, this book will help you keep any team you mange focused and efficient. Managing Teams For Dummies will also:
- Take you beyond the conceptual idea of teams and provide practical advice for developing groups that become winning teams
- Describe the type of leadership needed to guide teams successfully and prepare you for challenges that arise
- Reveal the three cornerstones’ model for developing team success and provide how-to strategies to make them happen
- Discuss the types of teams that are growing in popularity, namely self-directed teams, project teams, and task teams
Teams make it possible to bring together the variety of skills, perspectives, and talents that you need in the contemporary workplace. With Managing Teams For Dummies you can make sure your team performs to the best of its ability and while trying to achieve its goal.
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£13.70£15.70Managing Teams For Dummies
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The Funny Things About Life: Random things to think about that help with self acceptance, compassion & resilience in a crazy world.
f you’ve ever spent time, maybe even a few brief moments, wondering what this whole thing we call life is all about then this could potentially be the “book” you’ve been looking for. When it comes down to it, life really is that simple. But but that doesn’t mean it’s going to be easy.“The Funny Things About Life” (aka so-called book, journal, diary, bunch of printed pieces of paper stuck together, whatever you want to call it) is something that YOU bring to life in your own unique, individual way.
The author (aka Gareth) allows you to go on a journey in any direction you choose with a collection of cliché, funny, simple, thought-provoking, random “facts” about life to think about, write about, forget about, talk about and, quite literally, get over so that you can just start being you and having more fun.
But before you consider reading it, don’t buy it if you are looking for a book that goes into great detail explaining things, giving you advice and suggestions, teaching you new things and suddenly uncovering the answer to whatever the question was. Because it’s not that kind of book.
Read it. Write in it. Tear pages out of it in anger. Laugh with it in agreement. Tell your friends not to waste their money on it. Give it to someone as a gift and hope for the best. Throw it away. Or put it on your bookshelf so that it gathers dust.
There’s no right or wrong way to use this book and you’re free to do with it as you please!.Read more
£19.00 -
Some days, the best thing about my job is that the chair spins.: Coworker Notebook (Funny Office Journals)- Lined Blank Notebook Journal
A lined notebook journal to show appreciation to someone special. The Perfect Christmas Gift for female employee, coworker or friend. Makes a great employee appreciation gifts for women.
- 108 LINED pages.
- Dimensions: 6″ x 9”.
- Custom Designed Glossy Cover.
Click on BossLady Awesome Notebooks (Author) for more awesome gifts.
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£5.70 -
Here’s To Another Day of Outward Smiles and Inward Screams: Funny Sarcastic and Witty Work Notebook For The Office | Blank Lined Note Pad A5 6×9| (Adult Banter Desk Notepad Series)
A cool funny practical blank lined notebook for you to enjoy yourself or give as gift. Sure to keep you smiling and give others a laugh as you write your notes and a good size to fit in your bag or purse.
- SIZE: 6×9 inches (approximate A5)
- INTERIOR : Blank Lined Paper
- PAGES: 100
- COVER: Soft Glossy Cover
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£5.20 -
My People Skills Are Just Fine: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Professional Chaos Coordinator: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
Sure Let Me Drop Everything and Work on Your Problem: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White…
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
Read more
£4.70 -
My Favorite Coworker Gave Me This Book: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
Read more
£4.70 -
A Toolkit for Your Emotions: 45 ways to feel better
In A Toolkit for Your Emotions, Emma takes a deep dive into how we feel and explains all the tools you need to intercept and redirect challenging emotion. From joy to anger, shame to stress and anxiety, Emma has practical and effective ways to feel instantly calmer and more content.
Each topic is illustrated with Emma’s well-loved illustration to make them accessible, meaningful and memorable. Dr Emma Hepburn is the most well-known psychologist on Instagram (@thepsychologymum, 135k followers) and has won numerous awards for her contribution to mental health awareness.
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£11.40£14.20A Toolkit for Your Emotions: 45 ways to feel better
£11.40£14.20 -
Begin With You: Invest in Your Mental Well-being and Satisfaction at Work
Too many of us work through burnout and sacrifice our work-life balance to get ahead in our careers. But the real path to success and happiness begins with you.
Rather than just accepting the fatigue and burnout, renowned mental health expert Petra Velzeboer shows you how to prioritize your wellbeing and mental health at work. From recognizing the impact of internal and external influences to learning support mechanisms, Begin With You offers you key strategies that will lead to a rewarding life and career.
Petra Velzeboer draws upon her personal experiences of trauma and hardship to offer insights on how you can overcome difficult periods and develop a positive outlook. Packed with case studies and psychological research, Begin With You is the essential guide to becoming a mental health champion and transforming your career and life for the better.
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£8.60£12.30 -
The Great Mental Models Volume 3: Systems and Mathematics
The much anticipated third installment in the Wall Street Journal Bestselling series ‘The Great Mental Models’. The secret to better decision-making is learning things that won’t change. Mastering a small number of versatile concepts with broad applicability enables you to rapidly grasp new areas, identify patterns, and understand how the world works. Don’t waste your time on knowledge with an expiry date – focus on the fundamentals. In part one, you’ll learn mental models from systems, helping you see unexpected connections and avoid costly mistakes. You’ll discover how these concepts govern the behaviors and interactions in your life. In part two, you’ll learn mental models from mathematics that reveal logical patterns in the world. This isn’t your high school math class. Mastering The Great Mental Models helps you thrive in an uncertain world. The right cognitive tools prepare you for any type of challenge. From parenting to healthy eating, relationships to personal productivity, and from learning to product design, this book will give you new lenses for understanding life.Read more
£0.90 -
Safety Performance Reimagined: A 4D Approach to Organizational Performance
This book reimagines how safety performance is done. The two authors share case studies and stories from decades of experience working with companies globally to create sustainable safety performance in high-risk operations. It takes a practitioner’s approach to translate academic theory into practical steps that can be used from the boardroom to the frontline.
Safety is ultimately about people. Safety Performance Reimagined identifies the need for a sociotechnical approach and introduces the concept of 4-Dimensional Safety which successfully navigates the complex interplay between people, technology, systems, the structures, and the markets they operate in.
How do leaders and the people conducting operations in complex environments create resilient, safe, and sustainable performance?
The conventional approach fails to equip organizations to handle the complex interplay between people and technology in workplaces. Safety Differently, Safety-II, and HOP have all contributed to answering the “what’s missing” question. They address the Why and the What of the New View of safety, but there is one more piece that needs more exploration—the How.
This book provides proven practical solutions and outlines ‘How’ organizations can achieve sustainable safety performance.Read more
£7.70
