Call Centre Management

  • 100 Million Dollar Selling: The Handbook for Sales Professionals who want to win

    02
    Want to achieve levels of sales success you never thought possible? You need to read this book.This is a no-nonsense, straight to the point guide for anyone who wants to understand the fundamentals of selling. It’s a practical guide and reference book to everything you need to know to be successful in sales. Written by an entrepreneur with over 100 Million Dollars in sales income over his career to date, This book shares the key activities you need to undertake to take your sales career to the next level. Perfect if you are:- New to sales- An aspiring entrepreneur- Wanting to take your sales career to the next level- Looking to achieve financial freedom- Eager to grow your business- Wanting to close multi-million dollar contractsEach chapter focuses on a particular element of the sales cycle and provides real-world examples of how the lessons of the book were applied to secure multi-million dollar wins. If you are serious about upping your sales game you’ll find the advice in this book invaluable.You’ll find advice on- Sales process- Strategic selling- Presenting and the art of story-telling- Qualifying your deals- Organizational coverage- Team selling- Demonstrating your product or service- Reference selling- Negotiation techniques- Hiring the right kind of sales people- What it takes to make it in sales- Closing techniquesThe lessons of the book are ideal for anyone with an interest in taking their sales ability to the next level, but especially for those involved in sales in the technology sector. The author has 20+ years of experience in the tech scene as a quota-carrying sales rep right through to his experience as CEO of a Silicon Valley software company.This is not a hype-filled book, it’s a step-by-step guide to enable you to accelerate your sales cycles, control the sales process and maximize your chances of securing the deal. The actions proposed in each chapter have proven results over many years and are not complex to master. The author provides practical proven advice that you can start to implement immediately.If you put into practice the advice proposed in this book you will:- See sales revenue increase dramatically- Improve your deal closure rate- Maximize each sales opportunity- Avoid time-wasting work on deals that will never happen- Learn how to qualify opportunities quickly- Get the most from every negotiation- Realize your potential as a sales professional

    Read more

    £3.40£9.50
  • 50 Ways To Promote Your Book: How To Increase Your Visibility And Sales As An Author

    02
    You’ve written your book…now what?

    In today’s busy marketplace authors can struggle to launch and continue to promote their book. It can feel as if your book isn’t good enough, but it could be the best kept secret!

    From social media, to creating video, online and offline promotions, we have tried to produce a plethora of promotion ideas so that you can keep talking about – and celebrating – your book. After all it takes a lot to write it in the first place!

    We have asked marketing expert and fellow author to write our foreword, and asked some of our favourite published authors to share their expertise too.

    Grab this book to help you plan your initial launch, or use this to re-ignite your book’s success.

    Read more

    £7.60£9.50
  • Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – 120 Pages: Sarcastic funny blank lined notebook. Ideal for sales people for … gifts, Christmas gifts,…

    01
    Blank Lined Notebook: WHEN THE SALES MANAGER ASKS FOR YOUR FORECAST – Sarcastic funny blank lined notebook, 120 Pages. Ideal for sales people for logging and planning calls, and for office gifts, Christmas gifts, Secret Santa…etc.

    Read more

    £3.80
  • Coffee’s for Closers: The Best Real Life Sales Book You’ll Ever Read

    08

    Practical, real-world sales advice you can apply immediately to improve your numbers

    In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.

    In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find:

    • Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics
    • Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely
    • Strategies for handling rejection – a frequently encountered experience for every salesperson

    A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.

    Read more

    £16.20£18.00
  • Cold Calling: What You Should Actually Do!

    02
    It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?

    You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.

    Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.

    Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!

    Read more

    £9.50
  • Data-Driven Sales: Learn how B2B sales leaders at HubSpot, Salesloft, and other top companies use data to grow faster

    02
    The days of steak dinners, generic email blasts, and smooth talking are rapidly fading. Businesses are relying on data to power their decisions, be more efficient, and grow faster. Salespeople are too.

    Personalization, automation, and smart management are just some of the ways that sales teams are saving time, improving conversion rates, and closing more deals. We interviewed leaders in B2B SaaS sales at companies like HubSpot, Salesloft, and OpenView to get practical advice on how to be a data-driven salesperson.

    In Data-Driven Sales, you’ll get insight on a number of areas, including:
    Chapter 1 — How to price your SaaS product
    Chapter 2 — Using data for inbound lead qualification
    Chapter 3 — The basics of scaling outbound sales
    Chapter 4 — How to increase outbound email conversion
    Chapter 5 — The art & science of predictive sales forecasting
    Chapter 6 — Finding buying triggers
    Chapter 7 — Optimizing sales compensation
    Chapter 8 — How to create a repeatable sales process
    Chapter 9 — Measure, motivate, and improve your sales team’s performance
    Chapter 10 — The formula to scoring & hiring great sales reps

    Regardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Sales to become a modern salesperson, enhancing the way you see your product, leads, and team.

    Here’s what one of our readers had to say about Data-Driven Sales:

    “Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn’t.”
    Hiten Shah, Co-Founder of Quick Sprout

    Read more

    £13.70
  • Decoded: The Science Behind Why We Buy

    08
    A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organization

    If you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.

    Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.

    You’ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.

    • Gain an understanding of the Jobs to Be Done (JTBD) approach
    • Take a closer look at the Ferrero neuroscience study that supports JTBD
    • See updated and relevant case studies of JTBD at work
    • Discover how to engage customers through digital touchpoints

    If you’re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.

    Read more

    £13.60£17.10
  • Doing Discovery: The Single Most Important Element of Software Sales and Buyer Enablement Processes

    04
    A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”

    Where do you stand with your discovery skills?

    • Level 1: Uncovers statements of pain;
    • Level 2: Uncovers pain and explores more deeply;
    • Level 3: Uncovers pain, explores deeply, broadens the pain and investigates the impact;
    • Level 4: Uncovers pain, explores and broadens, investigates impact and quantifies;
    • Level 5: Uncovers pain, explores and broadens, investigates impact, quantifies and reengineers vision;
    • Level 6: Applies these skills to the broad range of prospects represented across the Technology Adoption Curve, “burn victims”, disruptive and new product categories, transactional sales cycles, and other scenarios;
    • Level 7: Integrates and aligns the skills above into a cohesive discovery methodology.

    Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!

    And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”

    Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.

    Read more

    £19.50
  • Door to Door Sales: The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser

    08
    Door to Door Sales. The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser is a book packed full of proven direct sales techniques that will help you to earn thousands from canvassing door to door.

    This book is based on years of experience doing door to door sales, canvassing a variety of different products and cold calling on thousands of doors throughout the UK. It will teach you everything you need to know, from identifying suitable prospects to successfully turning blocks/objections, as well as giving you an insight into the day of a life of a Self Employed Canvasser.

    After reading this book, you will be well equipped to go out there, cold calling on a variety of prospects and dealing with a variety of challenges, and make a successful living from canvassing.

    All in all, this book is a must read for anyone contemplating on making a living from canvassing door to door.

    Read more

    £2.80
  • Essentials of Marketing

    03

    Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

    Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.

    The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.

    Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.

    Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

    Read more

    £4.70
  • Fundamentals of Marketing

    08
    How did the start-up dating app, CLikD, quickly rise to become an award-winning competitor to Tinder and Bumble? How should organizations incorporate social media into their communication campaigns? What can you learn from these practices and how could it help you in your future career?

    Combining the most essential theories and offering a global range of cases and practitioner insights, Fundamentals of Marketing is the most relevant, concise guide to marketing. Based on the bestselling Marketing by Baines, Fill, Rosengren and Antonetti, this text will take you on a journey from the traditional marketing mix to the cutting-edge trends of the discipline such as sustainability, ethics, and digitalization. Along the way, cases and market insights featuring international companies and organisations such as Tesla, Brompton Bicycles, and Cambridge Analytica will take you beyond the theory to understand marketing at work in the business world, making sure you are equipped with the knowledge you need to promote a company’s success in the future.

    In addition to the case studies within the book, a fully integrated companion website allows you to learn from real-life marketers whose video interviews offer a more in-depth view of their world. From Ammon Zeus to Aircall, The Guardian to Spotify, Fundamentals of Marketing highlights up and coming start-up businesses as well as household names, discussing the real-life marketing dilemmas they have faced and discovering how they navigated their way to a positive outcome.

    Review and discussion questions conclude each chapter, acting as a checkpoint to examine the themes discussed in more detail and critically engage with the theory. Links to seminal papers throughout each chapter also present the opportunity for you to take your learning further and read selected topics in more depth.

    Fundamentals of Marketing has all you need to begin your journey into the fascinating world of marketing.

    Digital formats and resources
    The second edition is available for students and institutions to purchase in a variety of formats, and is supported by online resources.
    – The e-book offers a mobile experience and convenient access along with self-assessment activities, hyperlinked further reading, and links that offer extra learning support: www.oxfordtextbooks.co.uk/ebooks
    – The book is accompanied by the following online resources:

    For everyone:
    Case insight videos
    Library of video links
    Worksheets

    For students:
    Employability guidance and marketing careers insights
    Author audio podcasts
    Multiple choice questions
    Flashcard glossaries
    Internet activities
    Research insights
    Web links

    For lecturers:
    VLE content
    PowerPoint slides
    Test bank
    Essay questions
    Tutorial activities
    Marketing resource bank
    Pointers on answering the discussion question at the end of each chapter of the book
    Figures and tables from the book in electronic format
    Transcripts of the case insight videos

    Read more

    £22.00£42.70
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

    07

    Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.

    Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

    Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

    Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

    Read more

    £7.20£8.50
  • Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know

    04

    NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA

    ★ 2023 update out now. Please find instant access on the website ★
    ★ Almost 200 psychological pricing effects in total ★
    ★ Go to: https://psychologyofpricing.com/ => Readers Area ★

    “Favorite 5 Books on Pricing”
    ―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21

    How to Make Your Prices (Almost) Irresistible?
    Discover the Power of Psychological Pricing.

    Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.

    Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).

    The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.

    More specifically, you will

    • Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
    • Learn how to increase customers’ willingness to pay for your products and services.
    • Find how to reduce the attention to prices in buying decisions.
    • Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.

    This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

    Read more

    £1.90
  • How Calm Whipped Up a Storm: How one small app won a ton of PR and buzz that helped it grow big – and how you can too

    01
    This short book is for anyone who runs or markets an app – or other startup, scaleup or challenger brand – and wants to generate a ton of buzz, coverage and attention but without having a ton of money to do so.

    With over 1.5 million new apps launched every year – over 4,000 a day – it’s never been harder to win attention by standing out in a noisy world; and never been more crucial to do so.

    This book is at least two things: part case study and part how-to guide.

    It’s a case study of how one small app, Calm used by won way more than its fair share of buzz and attention by using creative PR, guerrilla and viral marketing, that helped it grow big.

    It’s also a guide to how you can do too by following Calm’s example and applying the author’s “10 Golden Rules of PR and Guerrilla Marketing.”

    You will learn why:

    • There are two kinds of PR – and you need to do both.
    • Silly PR is better than serious PR.
    • “These days only two things win attention: Celebrities and ‘Weird’.”
    • The best form of PR is content marketing – and the best form of content marketing is guerrilla content marketing.
    • One lightning bolt of attention is not enough; you need rolling thunder.

    “Every app and startup should study
    Peter’s 10 Golden Rules of PR and Guerrilla Marketing
    and his advice on the secrets of creating a buzzy, talked-about brand.”
    Michael Acton Smith, co-founder of Calm

    Read more

    £7.10
  • How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)

    08

    How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.

    Key features of How to Double your sales include:

    • An 8-week plan with action points and exercises to build your sales skills week by week

    • Template scripts you can customise and use to win new prospects, overcome objections and close sales

    • How to use tried-and-tested NLP techniques to programme your mind for sales success

    • Why you may never need to cold call again

    • How to cold call and set appointments when you have to

    • Stress-free techniques for handling objections

    • The 13 best closes

    • Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management

    Read more

    £14.30
  • Ignite Your Sales Hero: Unique sales insights and strategies that will turn your life around.

    Ignite Your Sales Hero
    ‘Ignite Your Sales Hero’ is the ultimate guide to mastering the art of authentic ‘one on one’, Business to Consumer, (B2C) and human to human” selling. This is not a sales book full of fanciful notions and theories. It is jam packed with battle tested sales strategies, tactics and methods that have been successfully deployed in one of the world’s most competitive industry sectors.
    Whether you are a sales newcomer, an experienced seller looking for a refresh, a sales manager or a business leader struggling for revenue, this book will literally supercharge your results and transform your life. Don’t settle for mediocrity, unleash your full potential and become the hero of your own sales story.
    Ignite Your Sales Hero is divided into three parts:
    Part One – A Career in Sales
    It’s about the top two inches
    Part One delves into how you can gain a deeper understanding of your own psychological state and mental strength. It gives insight into how to pinpoint areas for self-improvement, and overcome obstacles, challenges and limiting beliefs that may be standing between yourself and the future you aspire to.
    Part Two – Sales Insights
    Stuff you need to know
    Part Two clarifies why yesterday’s sales methods no longer work and gives insight into today’s world, where buyers control their own purchasing journey. It covers topics such as how to activate buyers, how to speak their language, and how to build your own buyer driven sales process. It also details how, with a few minor tweaks to the velocity of your existing sales process, you can dramatically increase your revenue without increasing your closing ratio.
    Part Three – The Sales Closers playbook
    From pitch to close
    This part of the book is all about closing more deals – a lot more! The focus is on the pointed end of the sales process, the tip of the spear. It is a comprehensive reference and learning guide to preparing, pitching, and closing deals in real time sales situations. Look out for the chapters on single session selling and the art of negotiation. In this part of the book, you will find frameworks, winning tactics, and scripts for nearly every sales closing situation.

    Read more

    £14.90
  • Infectious: How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint

    In today’s saturated marketplace, the key to standing out isn’t just about presenting a fantastic product or service.

    The key lies in YOU!

    Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success.

    Furthermore, there has never been a better time for skilled professionals to monetise their experience, expertise, and industry presence – with the number of small business owners and self-employed individuals at an all-time high.

    ‘Infectious – How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint’ is going to walk you through six key steps that I believe are crucial when establishing your presence on the market. It’s going to cover five areas of personal branding which cover that all important customer question: WHY should I buy from THIS brand or individual?

    More than that, it’s going to let you in on some secrets from deep inside the marketing industry, introducing you to concepts used by top brands to help them stand out and retain their position – but on a scale that is realistic for you as a smaller business owner or marketer. And it’s going to do all that in a way which is understandable for regular people who aren’t walking, talking marketing dictionaries.

    That’s right, no buzzwords, jargon, and convoluted explanations here!

    Why Personal Branding?

    Personal branding is more than just a buzzword; it’s the essence of how others perceive you and remember you. Whether it’s in an interview, a pitch meeting, or online, your personal brand tells the story of WHO you are, WHAT you stand for, and HOW you present yourself. It can evoke strong emotions and visual impressions, setting you apart in a crowded marketplace.

    Authenticity isn’t an option; it’s a requirement.

    What you’ll learn:

    • Purpose: Delve into the core of your brand by understanding your unique ‘WHO, WHAT, WHY.’ Identify your true self and align it with your professional ambitions.
    • Persona: Develop a powerful personal brand persona that combines your experience, skills, expertise, and personality. This persona is your ticket to establishing trust and authority in your field.
    • People: Understand your target audience’s thoughts, needs, and desires. Recognize who can influence your future success and tailor your brand to resonate with them.
    • Proposition: Craft a compelling ‘Unique Positioning Statement’ that defines what you want to be known for. Identify what makes you and your business trustworthy and reputable.
    • Promotion: Learn about the most effective tools and channels to target, engage, and communicate with your audience. Make your personal brand an active part of your marketing, both online and offline.

    Read more

    £12.30
  • Inventory and Sales Log Book for Small Business – Inventory & Sales Ledger Book Online Resale Log Book Notebook Organizer – 80 Pages, 8″x10″ Pink Floral

    This inventory and sales log book allows you to track all of your inventory in one convenient place. This book is designed for small businesses such as online resale, craft booth, antique, flea markets, and swap meets. Each page has room for 15 inventory items and includes a table as outlined below:

    • Date Acquired
    • Inventory #
    • Item Description
    • Price
    • Date Sold
    • Notes/SKU

    Dimensions: 8 x 10 inches 80 Pages Total with 75 table pages.

    Read more

    £5.10
  • Linked Outbound: How to Build Sales Pipeline using Sales Navigator, Prospecting & Outreach

    This book was written for Sales Teams, Sales Leaders, and Entrepreneurs with responsibility for sales in their business. If you or your company has invested in LinkedIn Sales Navigator, then this book is a ‘must-read’. As a follow-up to ‘Linked Inbound’, this book was written to help you use LinkedIn as a digital selling tool.

    It will help you prospect effectively, to be able to find, reach and start conversations with decision-makers in your exact target market. If you are in a sales role, then filling sales pipeline is a priority. If you own a business, then filling sales pipeline is a priority. In this book Sam gives practical, insightful advice on how to do effective outreach using Sales Navigator.

    What you will learn in this book:

    • The most effective and easy content themes for salespeople
    • The different features of Sales Navigator and how to apply them in your daily prospecting
    • Prospecting campaigns, the different ways to approach your outbound activity on LinkedIn
    • How to build your pipeline and generate leads on LinkedIn
    • How to use Account Mapping and the Relationship Explorer for Enterprise Selling
    • How to identify, search for and target your ideal clients
    • How to increase acceptance rates from decision makers
    • How to maximise opportunities from LinkedIn and Sales Navigator
    • How to cut through the noise of the busy inboxes of the people you want to meet
    • All the ways to grow your following
    • How to build your personal brand as a salesperson or business owner
    • All the ways you can leverage engagement and commenting to drive up your visibility
    • Why Sales Navigator is a solid investment for you and your sales team
    • All the mistakes that you and your sales team are making when it comes to prospecting
    • The daily, weekly and monthly habits that will make you successful on LinkedIn

    Read more

    £0.90
  • Marketing

    How does Google support organizations in their transformation to digital marketing?

    How does the International Food Waste Coalition influence more sustainable behaviour?

    How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?

    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.

    Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.

    Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.

    An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.

    Marketing is the complete package for any introductory marketing module.

    This book is accompanied by the following online resources.

    For everyone:
    Bank of case studies
    Practitioner insight videos
    Career insight videos
    Library of video links

    For students:
    Key concept videos
    Author audio podcasts
    Multiple-choice questions
    Flashcard glossary
    Internet activities
    Research insights
    Web links

    For lecturers:
    PowerPoint slides
    Test bank
    Essay questions
    Tutorial activities
    Discussion question pointers
    Figures and tables from the book

    Read more

    £52.20

    Marketing

    £52.20
  • Marketing

    04
    How does Samsung use data to improve customers’ omnichannel shopping experiences?

    How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?

    How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?

    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.

    The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.

    Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.

    Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.

    This book is accompanied by the following online resources.

    For everyone:
    Case insight videos
    Industry foresight videos
    Library of video links

    For students:
    Author audio podcasts
    Multiple-choice questions
    Flashcard glossary
    Internet activities
    Research insights
    Web links

    For lecturers:
    VLE content
    PowerPoint slides
    Test bank
    Essay questions
    Tutorial activities
    Discussion question pointers
    Figures and tables from the book
    Case insight video transcripts

    Read more

    £52.20

    Marketing

    £52.20
  • Marketing An Introduction

    08

    The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.

    Read more

    £5.70
  • Marketing Communications: A European Perspective

    Learn the techniques and applications of marketing communications in a European context

    Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

    Pearson, the world’s learning company.

    Read more

    £40.80£54.10
  • Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

    Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.

    The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.

    Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.

    New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.

    This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

    Read more

    £156.80
  • Marketing Management: European Edition

    03

    The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:

    · A structure designed specifically to fit the way the course is taught in Europe.

    · Fresh European examples which make students feel at home.

    · The inclusion of the work of prominent European academics.

    · A focus on the digital challenges for marketers.

    · An emphasis on the importance of creative thinking and its contribution to marketing practice.

    · New in-depth case studies, each of which integrates one of the major parts in the book.

    This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.

    A key text for both undergraduate and postgraduate marketing programmes.

    Read more

    £47.90£55.10
  • Marketing Plans: Profitable Strategies in the Digital Age

    The latest edition of the leading and internationally bestselling text on marketing planning

    In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

    The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:

    • A best-practice, step-by-step process for coordinating marketing strategy and planning
    • Methods to create powerful, differentiated value propositions
    • Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
    • Lessons from the leaders on how to embed world-class marketing within the organisation.

    Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

    Read more

    £35.00£38.00
  • Marketing: A Very Short Introduction (Very Short Introductions)

    01
    Very Short Introductions: Brilliant, Sharp, Inspiring

    Marketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.

    This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.

    ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Read more

    £7.10£8.50
  • Mastering Technical Sales: The Sales Engineer’s Handbook, Fourth Edition (Artech House Technology Management and Professional Development Library)

    This bestselling book — now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale.

     

    Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative.

     

    The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers.

     

    With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world.

     

    This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

    Read more

    £72.50£80.80
  • Mastering the Complex Sale: How to Compete and Win When the Stakes are High!

    07
    Praise for Mastering the Complex Sale

    “Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”
    ―Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin

    “This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’―it is a survival guide―a truly outstanding approach to bringing all the pieces of the puzzle together.”
    ―Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.

    “Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”
    ―Samik Mukherjee, Vice President, Onshore Business, Technip

    “Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable―Mastering the Complex Sale will be required reading for years to come!”
    ―Lee Tschanz, Vice President, North American Sales, Rockwell Automation

    “Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn’t a given, it’s a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”
    ―Dave Stein, CEO and Founder, ES Research Group, Inc.

    “Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.”
    ―Sven Kroneberg, President, Seminarium Internacional

    “Jeff’s main thesis―that professional customer guidance is the key to success―rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.”
    ―Jon T. Lindekugel, President, 3M Health Information Systems, Inc.

    “Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.”
    ―Carol Pudnos, Executive director, Healthcare Industry, Dow Corning Corporation

    Read more

    £17.20£19.90
  • More ProActive Sales Management: Avoid the Mistakes Even Great Sales Managers Make And Get Extraordinary Results

    Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales Management provides harried sales managers with a proven method for managing the sales process and their peo ple. Packed with specific, field-tested techniques, this helpful guide focuses on the five primary areas in which mistakes occur: internal team decisions, up ward decisions, sales decisions, infrastructure decisions, and decisions regarding the manager himself.

    This book shows sales managers at every level how to manage for great results!

    Read more

    £17.00
  • No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

    The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. 

    In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. 

    Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

    Read more

    £17.10
  • No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

    01

    Unlock the full potential of modern marketing and sales

    In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do.

    You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:

    • Strategies for building a tech-stack that prioritizes your customers
    • Ways for chief marketing officers to stop playing defense and go on offense
    • Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
    • How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

    A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

    Read more

    £18.70£23.70
  • Order Tracker: Simple Daily Sales Log Book for Small Business

    01

    A simple log book for keeping track of daily sales. Columns include date, item, QTY, order #, price (item, shipping, total), and notes.

    Perfect for all types of small/medium sized businesses

    Features:

    • Simple format
    • Large 8.5”x11” size
    • 110 pages
    • Premium quality

    Grab your log book today!

    Read more

    £5.70
  • Peak Performance: Mindset Tools for Sales (Peak Performance Series)

    01
    PEAK PERFORMANCE: Mindset Tools for Sales highlights strategies that will take your sales performance to the next level.

    This bookexplores the habits of top-level sellers, the actions peak performing sellers take, and the strategies they employ. It is a kit providing various tools you can use to perform at your best.

    The number one goal in PEAK PERFORMANCE: Mindset Tools for Sales is to provide examples and strategies from elite sales coaches, consultants, business owners, and top sellers in real estate, commercial products, and services. There are no limits to what levels of performance we can achieve, and this book will provide an array of perspectives to train your mind and body as you strive toward peak performance in sales.

    The 24 expert-authors of this book come from all over the USA, Canada, the United Kingdom, Germany, Norway, Portugal, Switzerland, Costa Rica, and China. They are professionals who are leadership, emotional intelligence, and communication experts, senior business executives, sales coaches, TV personalities, TEDx Speakers, LinkedIn Trainers, C-Suite strategists, and more. The one thing these individuals have in common is that they all have an idea about peak performance, and these ideas can be applied to any situation in sales and in life.

    The co-authors of this book include Katie Armentrout, Michael Bosworth, David Brownlee, Heidi Dugan, Shawn Fechter, Karl Gorman, Matt Harris, Wendy Holtz, Florian Hoppen, Richard Jacobsen, Loren Kell, Jarvis Leverson, Adrian Logan, Bryan McDonald, Brooke, Oliphant, Michel Privé, Laetitia Ribier-Costa, Tim Robertson, Adam P. Smith, David Snyder, Désirée van der Laan, Sandra Venere, and Amy Wullenweber.

    Read more

    £2.30
  • Principles of Marketing

    03

    Create market value through innovative customer connections and engagement

    Principles of Marketing, 8th European Edition, by Kotler et al. admirably covers a wide range of theoretical concepts and practical issues and accurately reflects the fast-moving pace of marketing in the modern world – examining traditional aspects of marketing and blending them with modern and future concepts. The authors of this European Edition present fundamental marketing information within an innovative customer-value framework, to help you understand how to create value and build customer relationships.

    In a fast-changing, increasingly digital and social marketplace, it is more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing, 8th European Edition, helps you master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.

    New to this edition

    Thoroughly revised to reflect the major trends impacting contemporary marketing, the 8th Edition is packed with examples illustrating how companies use new digital technologies to maximize customer engagement and shape brand conversations, experiences, and communities.

    • New coverage and fresh examples throughout the text addressing the latest developments in customer engagement tools, practices and developments including real time research and customer co-creation product development

    • Updated coverage of emergent online, mobile and social media technologies including real-time listening and social selling

    • Improved learning design with chapter-opening stories, clear learning outcomes and explanatory author comments on major chapter sections

    • New end-of-chapter case studies and video cases to apply learning to actual companies.

    • Increased coverage of sustainable marketing and global marketing

    This is a key text for both undergraduate and postgraduate marketing programmes.

    Philip Kotler is S. C. Johnson & Son Distinguished Professor of International Marketing at the Kellogg Graduate School of Management, Northwestern University.

    Gary Armstrong is Crist W. Blackwell Distinguished Professor Emeritus of Undergraduate Education in the Kenan-Flagler Business School at the University of North Carolina at Chapel Hill.

    Lloyd C. Harris is Head of the Marketing Department and Professor of Marketing at Birmingham Business School, University of Birmingham. His research has been widely disseminated via a range of marketing, strategy, retailing and general management journals.

    Hongwei He is Professor of Marketing at Alliance Manchester Business School, University of Manchester, and as Associate Editor for Journal of Business Research.

    Pearson, the world’s learning company.

    Read more

    £50.30
  • Principles of Marketing, Global Edition

    03

    For principles of marketing courses that require a comprehensive text.
    Learn how to create value through customer connections and engagement
    In a fast-changing, increasingly digital and social marketplace, it’s more vital than ever for marketers to develop meaningful connections with their customers. Principles of Marketing helps students master today’s key marketing challenge: to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives. To help students understand how to create value and build customer relationships, Kotler and Armstrong present fundamental marketing information within an innovative customer-value framework. Thoroughly revised to reflect the major trends impacting contemporary marketing, the 18th Edition is packed with stories illustrating how companies use new digital technologies to maximise customer engagement and shape brand conversations, experiences, and communities.

    Read more

    £21.40£69.30
  • Purchases & Sales Log Book: Small Business And Home Based Business Purchase And Sales Record Log Book Track Order Forms Purchases Sales Record

    This Purchases & Sales Log Book is great for tracking finances, orders, and transactions for a small business. It includes a ledger book to record income and expenses, a sales order log to keep track of customer orders, a purchase order log to keep track of purchasing, inventory log to keep track of inventory.

    Book Includes:

    • Item
    • Purchase Date
    • Sale Date
    • Sale Website
    • Purchase Price
    • Sale Price
    • Profit

    Book details

    • Large size 8.5 x 11 inc
    • Total 120 pages
    • With bleed

    This Order Log Book is a great way to keep track of your customer orders. An essential tool for anyone running an online small business

    Read more

    £5.20
  • Rich Dad’s Advisors: You Don’t Have to Be an Attack Dog to Explode Your Income

    08
    Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic ‘breeds’ of people will be sure to help anyone improve their business and selling savvy. Different workers have the personality traits of different breed of digs. This is the idea behind SALESDOGS, a clever business book in which sales expert Blair Singer reveals how anyone can learn what their natural strengths and weaknesses are in order to achive best possible results. With information on a wide variety of sales topics – from dealing with ‘big dogs’ to protecting one’s territory – SALESDOGS is a fun new way of looking at the sales game. By knowing the five basic breeds of people – the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua and the Basset Hound – readers will have the necessary insight to improve their business and selling savvy.

    Read more

    £14.10
  • Ridiculously Simple Car Selling: How to quickly become the laziest, most-successful automotive sales professional in the world!

    This book was written for anyone currently selling or contemplating selling cars. Whether you’re an Old Car Dog or a Green Pea, these ridiculously short chapters are intended to help you sell more vehicles and make more money than you ever thought possible.

    As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can’t – you’re right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers.

    The other ingredient is activity. As Steve has said more times than he can count, “Selling cars isn’t hard, it just takes work.” In this case, work speaks to the activities you’ll fill your day with if your goal is to be successful at selling cars.
    You’re probably thinking, “Wait a minute! Work? The subtitle of this book is How to quickly become the laziest, most-successful automotive sales professional in the world! You didn’t mention I’d have to work!”

    Success in anything takes work, but the work we’re referring to is nothing more than completing the right activities, while you more efficiently close more deals for more money. We’ll tackle what it means (and doesn’t mean) to be lazy in the first chapter, though suffice it to say that work doesn’t mean spending any more time at the dealership than you’re spending today.

    Good Selling!

    Read more

    £7.70

Main Menu