Call Centre Management

  • Handbook on the Psychology of Pricing: 100+ effects on persuasion and influence every entrepreneur, marketer, and pricing manager needs to know

    04

    NEW EFFECTS FOR DOWNLOAD IN EXCLUSIVE READERS AREA

    ★ 2023 update out now. Please find instant access on the website ★
    ★ Almost 200 psychological pricing effects in total ★
    ★ Go to: https://psychologyofpricing.com/ => Readers Area ★

    “Favorite 5 Books on Pricing”
    ―Journal “Consumer Neuroscience in Business”, issue June 2019, p. 21

    How to Make Your Prices (Almost) Irresistible?
    Discover the Power of Psychological Pricing.

    Customers pay prices. Customers are the same human beings who process their world with predictable psychological mechanisms and mental shortcuts.

    Many companies still focus only on numbers: internal costs (markup pricing), external competitors (competition-based pricing), or assume that people can objectively assess the products’ or services’ benefits they pay for (value-based pricing).

    The Handbook on the Psychology of Pricing sheds light on what happens in your customers’ minds. This book presents the most comprehensive collection of psychological pricing strategies and tactics currently available. It introduces you to intriguing, hard-to-believe insights into consumer psychology, subconscious persuasion, and people’s perception of prices.

    More specifically, you will

    • Discover how to make your pricing more attractive and, thereby, lift sales and margins for your business.
    • Learn how to increase customers’ willingness to pay for your products and services.
    • Find how to reduce the attention to prices in buying decisions.
    • Expand your pricing skill set and learn about more than one hundred effects unearthed from solid academic research.

    This book is required reading for entrepreneurs, general and category managers, marketers, product and brand managers, pricing strategists, management consultants, and business students who are interested in adding an invaluable pricing edge to their business practice and personal pricing quiver.

    Read more

    £1.90
  • The New Strategic Selling: The Unique Sales System Proven Successful by the World’s Best Companies

    01

    Learn from one of the bestselling books on sales ever published, which has cemented itself as the must-read for any sales or marketing professional, written by leaders at Miller Heiman – the global lead in sales and development.

    Strategic Selling presented the idea of selling as a joint venture, introducing the influential concept of ‘win-win’ and making it one of the bestselling books on sales ever published. The response to ‘win-win’ was immediate and fundamentally changed sales and marketing with its rejection of manipulative tactics, in turn positioning Miller Heiman as a global leader with the most prestigious client list in the industry.

    Now, learn from the latest, third edition of this genuine business classic with The New Strategic Selling which confronts the rapidly changing world of B2B sales including:
    – Real-world examples
    – Strategies for confronting the competition
    – New content on the most common challenges and questions from the Miller Heiman workshop

    The New Strategic Selling remains essential reading for any sales directors, managers or executives in any type of company and industry.

    Read more

    £25.70£27.50
  • How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)

    08

    How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.

    Key features of How to Double your sales include:

    • An 8-week plan with action points and exercises to build your sales skills week by week

    • Template scripts you can customise and use to win new prospects, overcome objections and close sales

    • How to use tried-and-tested NLP techniques to programme your mind for sales success

    • Why you may never need to cold call again

    • How to cold call and set appointments when you have to

    • Stress-free techniques for handling objections

    • The 13 best closes

    • Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management

    Read more

    £14.30
  • Essentials of Marketing

    03

    Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.

    Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.

    The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.

    Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.

    Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.

    Read more

    £4.70
  • Marketing: A Very Short Introduction (Very Short Introductions)

    01
    Very Short Introductions: Brilliant, Sharp, Inspiring

    Marketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.

    This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.

    ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.

    Read more

    £7.10£8.50
  • The Art of Selling Memberships: How I’ve Sold Millions of Dollars in Gym Memberships and How You Can Too

    01

    The Ultimate Sales Book for Closing More Gym Memberships and Making More Money.

    A 5-Step Process That Anyone Can Master!

    Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.

    You’ll discover:

    • How to ask the most powerful question in the universe to uncover your prospect’s true buying motivations.

    • Techniques to prepare yourself for success both physically and mentally.

    • The reasons why people buy memberships (it’s not what you think).

    • Ways to generate and close leads from the telephone, from walk-ins, from the Internet/social media, and from face-to-face contacts.

    • The only four objections a prospect will have, why every prospect has them, and how to overcome them with ease.

    • Three keys to doing a great gym tour and trial workout.

    • How to get a commitment and paid in full memberships.

    • The art of closing the hesitant buyer with closes like the “You Are Getting In Your Own Way Close”, the “My Life Isn’t Going to Change Close”, the “Show Me The Money Close”, and many more.

    Who is this book for?

    Owners, operators, personal trainers, and program directors of gyms, fitness centers, health clubs, and martial arts studios who want to close more sales so that they can make more money with less effort. In fact, anyone who is involved in personal selling of any kind will benefit from the knowledge and experience shared in this book. From handling leads to closing prospects, this book takes you through it all.

    Plus get these FREE BONUS GUIDES!

    Purchase the book, text AOSMBONUS to (678) 506-7543, and you’ll get these FREE BONUS GUIDES:

    10 Low Cost to No Cost Ways to Promote, Market, and Generate Leads for Your Gym!

    The Silver Bullets of Selling: How to Generate Non Stop Referrals

    Scroll up and get your copy today.

    Read more

    £13.30
  • Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising

    07

    Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.

    Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.

    Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.

    Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.

    Read more

    £7.20£8.50
  • Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople

    03
    Simple Strategies, Remarkable Results

    Mastering sales is one of the fastest ways to fortune and freedom. Sara Blakely (founder of Spanx) and Zig Ziglar (author, motivational speaker) started their careers doing direct sales and went on to build billion dollar and multi-million dollar empires, respectively.

    Marcus Chan, one of the world’s leading sales experts, has followed in their footsteps to launch a highly profitable business of his own. Now, he’s bringing you Six-Figure Sales Secrets, a proven framework for taking your sales results to the next level.

    Whether you’re new to sales or ready to accelerate and maximize your potential, this book will propel you toward extraordinary success. Marcus reveals simple but powerful strategies, high-performance habits, and field-tested frameworks that you can implement today. You’ll learn to work smarter, not harder, and you’ll discover how to turn your dials into dollars—without the burden of burnout.

    You’ll learn:

    • How “The Whisper Test” will have your prospects begging to buy from you
    • Why sending thousands of emails is the wrong way to prospect
    • How to land bigger deals and bring home more commissions
    • The scripts you need to overfill your calendar with qualified prospects
    • Why sales is not a numbers game
    • The system to cut your sales cycle in half, regardless of industry or product
    • How to become a wildly efficient sales machine

    … and much more.

    Six-Figure Sales Secrets will show you exactly how to earn an additional $50K to $100K in commissions this year without working 60+ hours per week, making thousands of cold calls, or using sleazy sales tactics—even if you have zero experience.

    Read more

    £16.30
  • Marketing

    04
    How does Samsung use data to improve customers’ omnichannel shopping experiences?

    How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?

    How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?

    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.

    The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.

    Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.

    Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.

    This book is accompanied by the following online resources.

    For everyone:
    Case insight videos
    Industry foresight videos
    Library of video links

    For students:
    Author audio podcasts
    Multiple-choice questions
    Flashcard glossary
    Internet activities
    Research insights
    Web links

    For lecturers:
    VLE content
    PowerPoint slides
    Test bank
    Essay questions
    Tutorial activities
    Discussion question pointers
    Figures and tables from the book
    Case insight video transcripts

    Read more

    £52.20

    Marketing

    £52.20
  • The 25 Most Common Sales Mistakes and How to Avoid Them: . . . And How to Avoid Them

    02
    “25 Sales Mistakes is essential for any professional or organization committed to sales excellence.”
    –Michael A. Berman, Chief Operating Officer, Outside Ventures

    In the newest edition of this valuable manual, Stephan Schiffman offers updated advice to salespeople about getting prospects and making the sale. It’s not just what you do–it’s what you don’t do:

    • Don’t sell against a competitor
    • Don’t be satisfied
    • Don’t stop getting ideas
    • Don’t use boilerplate proposals
    • Don’t overuse e-mail

    The book also includes a new introduction and updated text. Schiffman offers salespeople the kind of advice–from listening to the client to following up on the sale–that has made him the best corporate sales trainer today. With Schiffman’s book in their pocket, salepeople can avoid common blunders and make the sale.

    Read more

    £5.70
  • The Pocket Guide to High Ticket Selling: A 12-Phase Sales Script You Can Use to Sell Millions Over the Phone

    05
    “After closing millions and millions of dollars on the phone myself, and training big sales teams, I can honestly say this guide and all of Dan’s knowledge is no BS. This booklet is to the point and gives people an in-depth understanding of the psychology behind selling and how to master persuasion. This handbook will get you up to speed in no time and make you a master, just like Dan himself. I highly recommend this to anyone trying to master sales, build a sales team, or close higher ticket sales. This is a MUST-read.”
    – Rudy Mawer, MawerCapital.com

    Dan Henry is a Wall Street Journal bestselling author of Digital Millionaire Secrets, professional speaker, founder of multiple million-dollar companies including GetClients.com, the CRO and Co-Founder of CloseDeals.com, and one of the most influential entrepreneurs in the world. Dan has been featured in Forbes, Entrepreneur Magazine, Business Insider, and more. Dan started his first company to pay his way through college. His first efforts, while only mildly successful, inspired him to drop out of college and pursue entrepreneurship full time. Since then, Dan has generated over $30M in revenue in his business, which he attributes in part to the Big Money Script found in this book. Dan has even closed over $1 million from stage in a single day using many of the strategies he freely shares on YouTube.

    Read more

    £0.80
  • No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing

    01

    Unlock the full potential of modern marketing and sales

    In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify  prospects and put them at the center of everything they do.

    You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:

    • Strategies for building a tech-stack that prioritizes your customers
    • Ways for chief marketing officers to stop playing defense and go on offense
    • Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
    • How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities

    A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.

    Read more

    £18.70£23.70
  • The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly

    The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques

    As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.

    An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!

    The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.

    The definitive guide on the future of marketing, this must-have resource will help you:

    • Incorporate the new rules that will keep you ahead of the digital marketing curve
    • Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
    • Gain valuable insights through compelling case studies and real-world examples

    The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.

    Read more

    £18.20£21.90
  • Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies

    Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.

    The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.

    Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.

    New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.

    This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.

    Read more

    £156.80
  • No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses

    The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business. 

    In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media. 

    Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.

    Read more

    £17.10
  • Marketing Plans: Profitable Strategies in the Digital Age

    The latest edition of the leading and internationally bestselling text on marketing planning

    In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.

    The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:

    • A best-practice, step-by-step process for coordinating marketing strategy and planning
    • Methods to create powerful, differentiated value propositions
    • Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
    • Lessons from the leaders on how to embed world-class marketing within the organisation.

    Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.

    Read more

    £35.00£38.00
  • Marketing

    How does Google support organizations in their transformation to digital marketing?

    How does the International Food Waste Coalition influence more sustainable behaviour?

    How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?

    With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.

    Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.

    Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.

    An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.

    Marketing is the complete package for any introductory marketing module.

    This book is accompanied by the following online resources.

    For everyone:
    Bank of case studies
    Practitioner insight videos
    Career insight videos
    Library of video links

    For students:
    Key concept videos
    Author audio podcasts
    Multiple-choice questions
    Flashcard glossary
    Internet activities
    Research insights
    Web links

    For lecturers:
    PowerPoint slides
    Test bank
    Essay questions
    Tutorial activities
    Discussion question pointers
    Figures and tables from the book

    Read more

    £52.20

    Marketing

    £52.20
  • Marketing Communications: A European Perspective

    Learn the techniques and applications of marketing communications in a European context

    Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.

    Pearson, the world’s learning company.

    Read more

    £40.80£54.10
  • Infectious: How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint

    In today’s saturated marketplace, the key to standing out isn’t just about presenting a fantastic product or service.

    The key lies in YOU!

    Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success.

    Furthermore, there has never been a better time for skilled professionals to monetise their experience, expertise, and industry presence – with the number of small business owners and self-employed individuals at an all-time high.

    ‘Infectious – How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint’ is going to walk you through six key steps that I believe are crucial when establishing your presence on the market. It’s going to cover five areas of personal branding which cover that all important customer question: WHY should I buy from THIS brand or individual?

    More than that, it’s going to let you in on some secrets from deep inside the marketing industry, introducing you to concepts used by top brands to help them stand out and retain their position – but on a scale that is realistic for you as a smaller business owner or marketer. And it’s going to do all that in a way which is understandable for regular people who aren’t walking, talking marketing dictionaries.

    That’s right, no buzzwords, jargon, and convoluted explanations here!

    Why Personal Branding?

    Personal branding is more than just a buzzword; it’s the essence of how others perceive you and remember you. Whether it’s in an interview, a pitch meeting, or online, your personal brand tells the story of WHO you are, WHAT you stand for, and HOW you present yourself. It can evoke strong emotions and visual impressions, setting you apart in a crowded marketplace.

    Authenticity isn’t an option; it’s a requirement.

    What you’ll learn:

    • Purpose: Delve into the core of your brand by understanding your unique ‘WHO, WHAT, WHY.’ Identify your true self and align it with your professional ambitions.
    • Persona: Develop a powerful personal brand persona that combines your experience, skills, expertise, and personality. This persona is your ticket to establishing trust and authority in your field.
    • People: Understand your target audience’s thoughts, needs, and desires. Recognize who can influence your future success and tailor your brand to resonate with them.
    • Proposition: Craft a compelling ‘Unique Positioning Statement’ that defines what you want to be known for. Identify what makes you and your business trustworthy and reputable.
    • Promotion: Learn about the most effective tools and channels to target, engage, and communicate with your audience. Make your personal brand an active part of your marketing, both online and offline.

    Read more

    £12.30
  • More ProActive Sales Management: Avoid the Mistakes Even Great Sales Managers Make And Get Extraordinary Results

    Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales Management provides harried sales managers with a proven method for managing the sales process and their peo ple. Packed with specific, field-tested techniques, this helpful guide focuses on the five primary areas in which mistakes occur: internal team decisions, up ward decisions, sales decisions, infrastructure decisions, and decisions regarding the manager himself.

    This book shows sales managers at every level how to manage for great results!

    Read more

    £17.00
  • Ridiculously Simple Car Selling: How to quickly become the laziest, most-successful automotive sales professional in the world!

    This book was written for anyone currently selling or contemplating selling cars. Whether you’re an Old Car Dog or a Green Pea, these ridiculously short chapters are intended to help you sell more vehicles and make more money than you ever thought possible.

    As a famous quote from Henry Ford tells us, “Whether you think you can, or you think you can’t – you’re right.” This speaks to attitude, and attitude is one of the two key ingredients that separate the top sellers from the bottom dwellers.

    The other ingredient is activity. As Steve has said more times than he can count, “Selling cars isn’t hard, it just takes work.” In this case, work speaks to the activities you’ll fill your day with if your goal is to be successful at selling cars.
    You’re probably thinking, “Wait a minute! Work? The subtitle of this book is How to quickly become the laziest, most-successful automotive sales professional in the world! You didn’t mention I’d have to work!”

    Success in anything takes work, but the work we’re referring to is nothing more than completing the right activities, while you more efficiently close more deals for more money. We’ll tackle what it means (and doesn’t mean) to be lazy in the first chapter, though suffice it to say that work doesn’t mean spending any more time at the dealership than you’re spending today.

    Good Selling!

    Read more

    £7.70
  • The Car Sales Planner: Win The Day

    This daily planner allows you to organise and plan each day so you never miss a task.

    All of your Follow Ups, Handovers, Critical Tasks and Enquiries in one place.

    Stay ahead of the game by listing your daily tasks, follow ups, leads and problems needing solved. Tick them off as you go and go home each day safe in the knowledge that you left no stone unturned!

    Happy selling!

    Read more

    £9.50
  • Sales Prospecting Journal: Sales Call Tracker to Keep Record of Prospective Customers – Follow up Planner for salesperson

    This sales prospecting journal will help you to keep track of your sales activities and outcomes over time, organize all the important information about your potential clients and build a strong relationship with them.

    This book contains :

    • Identification Page.
    • 1 Page for Salesperson information (Full Name, address, Email, Phone Number) and Book Information (Start Date, End Date, Duration of Use).
    • 1 Page for goals, Motivation, and Skills acquired to achieve those goals.
    • 1 Page for setting a vision in (6 months,1 Year,2 Years,5 Years, and 10 Years).
    • 1 Page that contains 60 reminders.
    • 1 Page for The Affirmations that inspires you.
    • 100 Pages for Sales call records (Client Name, Date, Phone, Follow up, Result, and Notes).
    • 1 Page of Summary sales activities.
    • 1 Page of Summary sales outcomes.
    • 1 Page for writing in the lessons you have learned.
    • 1 Page for writing in the improvements you had.
    • 2 Pages for customers that you want to keep regular communication with (Client Name, Phone, Email, Purchase history).

    -Book details :

    • Size 8.5*11 inches

    • 112 Pages

    • Matte Cover

    ★ Order it now to keep track of your prospective clients and organize your work !

    Read more

    £8.50
  • Sales Engagement: How The World’s Fastest Growing Companies are Modernizing Sales Through Humanization at Scale

    Engage in sales―the modern way

    Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies. 

    This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.  

     •   Find common factors holding your sales back―and reverse them through channel optimization

    •    Humanize sales with personas and relevant information at every turn

    •    Understand why A/B testing is so incredibly critical to success, and how to do it right

    •    Take your sales process to the next level with a rock solid, modern Sales Engagement strategy

    This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible. 

    Read more

    £19.00
  • Purchases & Sales Log Book: Small Business And Home Based Business Purchase And Sales Record Log Book Track Order Forms Purchases Sales Record

    This Purchases & Sales Log Book is great for tracking finances, orders, and transactions for a small business. It includes a ledger book to record income and expenses, a sales order log to keep track of customer orders, a purchase order log to keep track of purchasing, inventory log to keep track of inventory.

    Book Includes:

    • Item
    • Purchase Date
    • Sale Date
    • Sale Website
    • Purchase Price
    • Sale Price
    • Profit

    Book details

    • Large size 8.5 x 11 inc
    • Total 120 pages
    • With bleed

    This Order Log Book is a great way to keep track of your customer orders. An essential tool for anyone running an online small business

    Read more

    £5.20
  • Simple Business Purchases & Sales Log Book: Tracking And Recording Book Online Small Business, Retail Store or Personal

    Large Size – 8,5 x 11 inches, 120 Pages, matte finish and durable softcover.
    Add the Purchases & Sales Log Book to your cart and take control of your business today.

    Include 7 columns for:

    • Item
    • Purchase date
    • Sale date
    • Sale Website
    • Purchase Price
    • Sale Price
    • Profit

    At Biz Idol Publication, we are dedicated to creating easy-to-use and useful books to simplify your daily task. It is effective in helping you stay focused on your business and increase your productivity.

    For more books on the business topics check out the author page above ”Biz Idol Publication”.

    Thank you so much for visiting our store!
    we really appreciate your interest.

    Read more

    £6.60
  • Sales Tactics & Strategies (Super Guides)

    Master the art of selling How do you create a winning sales strategy? What tactics can bring you closer to your customers while steering clear of high-pressure sales that might endanger existing relationships? These are some of the crucial questions every salesperson and business owner face.

    The Super Guide: Sales Tactics & Strategies is specifically written for entrepreneurs, salespeople, marketers, and business model analysts. The guide thoroughly explores the significance of a sales strategy, outlines successful sales strategies, and provides guidance on the avoidance of detrimental high-pressure sales tactics.

    This book is a treasure trove of knowledge regardless of whether you’re involved in a startup or an established corporation. It provides unique insights and tools that will assist you in maximizing the effectiveness of your efforts.

    For the solo entrepreneur or small business, these strategies and tactics can transform your sales approach and maximize your revenue. For those running larger teams, learn these insights without hiring an expensive consultant, and ensure you’re well-equipped when you do.

    With the Super Guide: Sales Tactics & Strategies, you’ll do more than just meet your targets. You’ll master the art of selling and gear your business for long-term financial success!

    Inside this Super Guide, you’ll discover:

    • The difference and significance of sales tactics and strategies
    • The importance and examples of successful sales strategies like Hubspot and Shopify
    • Various types of sales strategies and their examples
    • How to develop a sales process that supports the buyer’s journey
    • Tips on maximizing sales through inbound and outbound strategies
    • How to craft a compelling sales pitch and close deals with confidence
    • Strategies on how to adapt your sales approach during a recession
    • Key principles to developing a successful sales strategy
    • Techniques for effective direct selling, avoiding high-pressure tactics, and much more.

    Take a look inside! Read an excerpt from this Sales Tactics & Strategies Super Guide:

    “Both a sales strategy and a sales approach are essential to your company’s success. Both are unique in their own right, yet share some characteristics that make them useful companions. Additionally, each one of them wants the same thing, which is an increase in both company sales and their balance sheets.”

    This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models, this super guide was made especially for you.

    Read more

    £14.70
  • Sales Strategy for Business Growth: “… see a marked improvement in your company’s sales performance.”

    It is essential that the key players in a business understand how to get the best out of its sales operation and its sales people to ensure that it maximises every sales opportunity.

    Sales Strategy for Business Growth will help you to achieve these goals through increasing your sales performance. This book uses practical examples to underpin how to develop the best possible sales strategy and includes ideas from eminent experts to show how this can be achieved. It will help directors and key executives to develop a successful sales strategy and covers those topics that need to be addressed so that plans to achieve sales growth can be implemented.

    This book has been written especially for:

    • Business owners who may not have had any formal sales or management training and others who may want to review their existing sales strategy or improve its implementation.
    • Directors who want to learn more about how members of a sales team work so they can understand the barriers and opportunities which impact on the strategic direction of the company.
    • Sales managers who currently manage a sales team and who want to improve their understanding of the economic, sales, marketing planning and behavioural side to management in order to increase sales effectiveness.

    The key benefit of reading this book will be better sales performance achieved through improved decision-making. Its unique selling point is that every chapter is supported by evidence from eminent business people.

    Read more

    £4.70
  • The Secrets of SOCRATIC SELLING: How To Ask The Right Questions To Close The Sale

    Discover the Transformative Power of Socratic Selling!

    Unlock a revolutionary approach to sales that fosters genuine engagement, builds lasting relationships, and drives success. This insightful guide takes you on a journey through the Socratic method applied to modern-day sales interactions.

    Here’s what you’ll learn:

    • The Foundations of Socratic Selling: Delve into the history and core principles of the Socratic method, and discover how it revolutionizes sales engagement.

    • Understanding the Buyer’s Mindset: Explore common buyer personas, and learn how to empathize with and better understand your customers’ needs through insightful questioning.

    • The Art of Inquiry: Master the balance between open-ended and closed-ended questions to drive meaningful conversations and uncover the right solutions for your customers.

    • Building and Maintaining Rapport: Learn techniques for establishing trust, building rapport through Socratic questioning, and maintaining a positive, consultative dialogue throughout the sales process.

    • Overcoming Objections Gracefully: Discover how to employ Socratic questioning to address and overcome objections, backed by real-world examples and scenarios.

    • Closing the Sale: Uncover strategies for identifying buying signals, guiding the conversation towards closing, and exploring various closing techniques that complement the Socratic approach.

    • Continuous Learning and Self-Reflection: Engage in self-reflection, solicit feedback, and establish a routine for continuous improvement in your sales skills.

    • Practical Applications and Exercises: Dive into real-world case studies, exercises, and role-play scenarios to practice and refine your Socratic selling skills.

    This book is a powerful resource for sales professionals looking to elevate their sales game, build meaningful customer relationships, and achieve their sales goals with integrity and professionalism. Embrace the timeless wisdom of Socratic selling and transform your sales approach forever!

    Read more

    £8.50
  • Ignite Your Sales Hero: Unique sales insights and strategies that will turn your life around.

    Ignite Your Sales Hero
    ‘Ignite Your Sales Hero’ is the ultimate guide to mastering the art of authentic ‘one on one’, Business to Consumer, (B2C) and human to human” selling. This is not a sales book full of fanciful notions and theories. It is jam packed with battle tested sales strategies, tactics and methods that have been successfully deployed in one of the world’s most competitive industry sectors.
    Whether you are a sales newcomer, an experienced seller looking for a refresh, a sales manager or a business leader struggling for revenue, this book will literally supercharge your results and transform your life. Don’t settle for mediocrity, unleash your full potential and become the hero of your own sales story.
    Ignite Your Sales Hero is divided into three parts:
    Part One – A Career in Sales
    It’s about the top two inches
    Part One delves into how you can gain a deeper understanding of your own psychological state and mental strength. It gives insight into how to pinpoint areas for self-improvement, and overcome obstacles, challenges and limiting beliefs that may be standing between yourself and the future you aspire to.
    Part Two – Sales Insights
    Stuff you need to know
    Part Two clarifies why yesterday’s sales methods no longer work and gives insight into today’s world, where buyers control their own purchasing journey. It covers topics such as how to activate buyers, how to speak their language, and how to build your own buyer driven sales process. It also details how, with a few minor tweaks to the velocity of your existing sales process, you can dramatically increase your revenue without increasing your closing ratio.
    Part Three – The Sales Closers playbook
    From pitch to close
    This part of the book is all about closing more deals – a lot more! The focus is on the pointed end of the sales process, the tip of the spear. It is a comprehensive reference and learning guide to preparing, pitching, and closing deals in real time sales situations. Look out for the chapters on single session selling and the art of negotiation. In this part of the book, you will find frameworks, winning tactics, and scripts for nearly every sales closing situation.

    Read more

    £14.90
  • The Sales Director’s Guide To Avoiding Month-End Madness!

    UK Private Equity’s Go-To Sales Authority Graeme Hall has distilled his successful 30-odd year sales management career into a simple but powerful sales system. This system was proven time and again in the dynamic private equity environment which prizes results above all else.Any sales leader can benefit from this approach but new-in-post Sales Directors will find it particularly useful, as will anyone who needs to deliver sustainable sales improvement fast.

    Read more

    £12.40
  • Linked Outbound: How to Build Sales Pipeline using Sales Navigator, Prospecting & Outreach

    This book was written for Sales Teams, Sales Leaders, and Entrepreneurs with responsibility for sales in their business. If you or your company has invested in LinkedIn Sales Navigator, then this book is a ‘must-read’. As a follow-up to ‘Linked Inbound’, this book was written to help you use LinkedIn as a digital selling tool.

    It will help you prospect effectively, to be able to find, reach and start conversations with decision-makers in your exact target market. If you are in a sales role, then filling sales pipeline is a priority. If you own a business, then filling sales pipeline is a priority. In this book Sam gives practical, insightful advice on how to do effective outreach using Sales Navigator.

    What you will learn in this book:

    • The most effective and easy content themes for salespeople
    • The different features of Sales Navigator and how to apply them in your daily prospecting
    • Prospecting campaigns, the different ways to approach your outbound activity on LinkedIn
    • How to build your pipeline and generate leads on LinkedIn
    • How to use Account Mapping and the Relationship Explorer for Enterprise Selling
    • How to identify, search for and target your ideal clients
    • How to increase acceptance rates from decision makers
    • How to maximise opportunities from LinkedIn and Sales Navigator
    • How to cut through the noise of the busy inboxes of the people you want to meet
    • All the ways to grow your following
    • How to build your personal brand as a salesperson or business owner
    • All the ways you can leverage engagement and commenting to drive up your visibility
    • Why Sales Navigator is a solid investment for you and your sales team
    • All the mistakes that you and your sales team are making when it comes to prospecting
    • The daily, weekly and monthly habits that will make you successful on LinkedIn

    Read more

    £0.90
  • Sales Training: How to Deal with Objections, Secret Techniques for Prospecting, and How to Find Success in Selling (Sell anything to anyone, Sales, Sales Training, Sales Books,…

    The World’s First Sales Book to Make You ABSOLUTELY GREAT in SALES in a MATTER of DAYS(not months…)

    Selling can be very frustrating…and confusing…when you don’t know how to sell.

    • Part 1: How to OPEN sales calls, meetings, and presentations
    • Part 2: How to get MASSIVE Rapport & Build TRUST with your prospects
    • Part 3: Offer the HIGHEST offer, and get THE MOST out of every prospect
    • Part 3: How to handle EVERY OBJECTION and finish the sale with excitment & enthusaism from both sides

    When you understand how SIMPLE & EASY is to presuade, influence, and close – selling becomes a part of WHO YOU ARE, not only in business, but in life.

    This book was written specifically for you to “take you by the hand” through the confusing world of selling, so you can build a customized & proven sales process and scripts that suits YOU and your SELLING STYLE, to get the HIGHEST CLOSING RATE while maximizing EACH & EVERY PROSPECT to get the biggest sales.

    Here is what you get. You’ll learn:

    • How to open a sales call, sales meetings, and sales situations no matter your industry
    • The secrets to build MASSIVE rapport with your clients, making the sale much more smooth and easy
    • How to build strong trust with your clients, even if you’ve just met them
    • How to qualify your clients and know EXACTLY what is their SPENDING ABILITY
    • How to add SCARCITY & URGENCY to avoid 99% of the objections
    • Closing – How to suggest a close in a smooth way
    • How to deal with ANY objection and motivate your client to buy now
    • Upselling – How to get the BIGGEST SALE from EVERY CLIENT

    “The version of you that wakes up tomorrow, is dependant on the actions you take today.”

    BONUS: Buy Paperback, Get the Kindle Edition for FREE!

    Scroll Up, Click on Buy Now with 1-Click Button and GET YOUR COPY NOW!

    Read more

    £3.00
  • Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team

    The book “Sales Motivation: 99 Inspiring Quotes To Motivate You And Your Sales Team” features 99 unique motivational quotes by some of the most famous entrepreneurs, leaders and thinkers. Undoubtedly, this collection of quotes will give you a huge boost of inspiration and motivation!

    Read more

    £4.70
  • Inventory and Sales Log Book for Small Business – Inventory & Sales Ledger Book Online Resale Log Book Notebook Organizer – 80 Pages, 8″x10″ Pink Floral

    This inventory and sales log book allows you to track all of your inventory in one convenient place. This book is designed for small businesses such as online resale, craft booth, antique, flea markets, and swap meets. Each page has room for 15 inventory items and includes a table as outlined below:

    • Date Acquired
    • Inventory #
    • Item Description
    • Price
    • Date Sold
    • Notes/SKU

    Dimensions: 8 x 10 inches 80 Pages Total with 75 table pages.

    Read more

    £5.10
  • Sales Record Log Book: A Notebook To Keep Track Of Orders That Have Been Received – Simple Sales Tracker For Small Business

    Use this sales record log book to keep track of orders that have been received.

    This sales record log book has space to record:

    • Date
    • Order
    • Product
    • Quantity
    • Price
    • Fee
    • Total

    Read more

    £4.70
  • Sales Log Book: Daily Order Log Book I Sales Order Tracker for Small Business

    Easy-to-use Sales Log Book is a great way to track all your retail, or online orders.

    Key Features

    • Large Print 8.5” x 11”
    • Matte paperback cover
    • 120 pages,
    • Premium-made paperback Log Book that doesn’t tear easily
    • Great gift idea for all that business owners out there
    • Essential detailed information to keep track of:
      • Date
      • Order No.
      • Product
      • QTY
      • Price
      • Total

    Everyone needs a Log Book like this, to keep themselves detailly informed and on track!

    Read more

    £7.10
  • Sales Director Coloring Book: A Versatile, Humorous, Anti Stress Adult Coloring Book Gift For Sales Director

    Perfect Coloring Book For Any Day, Any Occasion.

    A Versatile, Humorous & Motivating Adult Coloring Book for relaxing which has 29 decorative designs to relieve your stress or whenever you need a boost of confidence.

    Features:

    • 13 best quotes themed coloring pages decorated with mixed-up detailed designs.
    • 3 gorgeous mandala pages.
    • 1 social media special hashtag page.
    • 1 birthday special page.
    • 2 decorated pages for doodling.
    • 1 “show your creativity” page.
    • 4 different special coloring pages.
    • 2 “Things I heard as a” pages.
    • Single-sided coloring pages with black borders so that they can be cut and removed to use as a personalized gift.

    Decorated Pages With Quotes/Content Like :

    • “I’m Not Lazy I’m on Energy Saving Mood”
    • “Things I Heard …That I Won’t Forget”
    • “Brainstorming”
    • “Mandalas”

    If you are planning to turn your boring moments into awesomeness then this coloring book is for you. Your coloring ability with markers felt tips, gel pens, coloring pencils will complete these pages.

    Read more

    £7.00
  • Mastering Technical Sales: The Sales Engineer’s Handbook, Fourth Edition (Artech House Technology Management and Professional Development Library)

    This bestselling book — now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale.

     

    Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative.

     

    The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers.

     

    With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world.

     

    This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.

    Read more

    £72.50£80.80

Main Menu