Management
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Sales Management For Dummies
Guide your sales force to its fullest potentialWith a proven sales management and execution process, Sales Management For Dummies aids organizations and individuals in reaching the highest levels of success. Although selling products or services is a central part of any sales job, there’s much more to it. With this fun and accessible guide, you’ll go beyond the basics of sales to learn how to anticipate clients’ needs, develop psychologist-like insight, and so much more.
Because few people go to school to earn degrees in selling, sales talent is developed in the field. Unfortunately, most training efforts fail to reach their objectives, in large part because of the absence of any kind of reinforcement or coaching. This book is your one-stop guide to managing an existing or start-up sales force to succeed in every area of sales―from prospecting to closing.
- Shows you how to reach your fullest potential in sales
- Helps you effectively inspire great performance form any sales force
- Demonstrates how to prospect, recruit, and increase your organization’s income and success
- Teaches you how to manage sales teams to greatness
If you’re one of the millions of salespeople or sales managers worldwide looking for a fast, easy, and effective way to get the most out of your sales force, the tried-and-true guidance presented inside sets you up for success.
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£17.20£20.90Sales Management For Dummies
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Employment Law: A Practical Introduction: 21 (HR Fundamentals, 21)
The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK.
Understanding and applying the law effectively at work is essential for organizations. Employment Law offers a complete overview of the core components that form the interactions between an organization, its employees and the HR function. The third edition includes the latest developments and changes in law and HR perspectives, with new material on the changeability of the law, equal pay and parental leave.
Featuring practical tools, checklists, case studies and real-life examples, Employment Law builds legal knowledge in key areas including recruitment, contracts, discrimination, equal pay, health and safety and managing the end of the employment relationship. It is supported by case studies on topics such as early conciliation, implied rights and diversity and inclusion and online resources including person specification templates and appraisal forms and additional references.
HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers.
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£17.40£20.90 -
Feel-Good Productivity: How to Do More of What Matters to You
‘The master of productivity.’ Steven Bartlett, creator of Diary of a CEO
‘The book we’ve all been waiting for.’ Dr Julie Smith, author of Why Has Nobody Told Me This Before?
The secret to productivity isn’t discipline. It’s joy.
We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way?
Dr Ali Abdaal – the world’s most-followed productivity expert – has uncovered an easier, happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn’t grind – it’s feeling good. If you can make your work feel good, then productivity takes care of itself.
In this revolutionary book, Ali reveals how the science of feel-good productivity can transform your life. He introduces the three hidden ‘energisers’ that underpin enjoyable productivity, the three ‘blockers’ we must overcome to beat procrastination, and the three ‘sustainers’ that prevent burnout and help us achieve lasting fulfilment. He recounts the inspiring stories of founders, Olympians, and Nobel-winning scientists who embody the principles of Feel-Good Productivity. And he introduces the simple, actionable changes that you can use to achieve more and live better, starting today.
Armed with Ali’s insights, you won’t just accomplish more. You’ll feel happier and more fulfilled along the way.
‘A much-needed antidote to hustle culture’ Mark Manson, author of The Subtle Art of Not Giving a F*ck
‘An eye-opening and important new book’ Cal Newport, author of Deep Work and Digital Minimalism
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The Queering of Corporate America: How Big Business Went from LGBT Adversary to Ally (Queer Ideas/Queer Action)
An accurate picture of the LGBTQ rights movement’s achievements is incomplete without this surprising history of how corporate America joined the cause.Legal scholar Carlos Ball tells the overlooked story of how LGBTQ activism aimed at corporations since the Stonewall riots helped turn them from enterprises either indifferent to or openly hostile toward sexual minorities and transgender individuals into reliable and powerful allies of the movement for queer equality. As a result of street protests and boycotts during the 1970s, AIDS activism directed at pharmaceutical companies in the 1980s, and the push for corporate nondiscrimination policies and domestic partnership benefits in the 1990s, LGBTQ activism changed big business’s understanding and treatment of the queer community. By the 2000s, corporations were frequently and vigorously promoting LGBTQ equality, both within their walls and in the public sphere. Large companies such as American Airlines, Apple, Google, Marriott, and Walmart have been crucial allies in promoting marriage equality and opposing anti-LGBTQ regulations such as transgender bathroom laws.
At a time when the LGBTQ movement is facing considerable political backlash, The Queering of Corporate America complicates the narrative of corporate conservatism and provides insights into the future legal, political, and cultural implications of this unexpected relationship.
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Real Estate Investing For Dummies, 4th Edition
Make real estate part of your investing strategy
Do you want to get involved in real estate investing, but aren’t quite sure where to start? This is your go-to resource for making sense of the subject. Written by industry experts Eric Tyson and Robert Griswold, this new edition of Real Estate Investing For Dummies offers timely, proven, practical, and actionable advice to overcome the challenges of the market and keep yourself one step ahead of the competition.
With the help of this straightforward and time-tested information, you’ll get the know-how to wisely and confidently make smart, sound, and informed real estate investing decisions that will reap big rewards. Highlights include:
- The Tax Reform and Jobs Act bill that took effect in 2018
- The best types of investment properties for different types of investors
- NNN (triple nets) investments and REITs/TICs
- Tech applications to support property management operations and accounting
A step-by-step primer for preparing to buy, identifying the property, due diligence, closing the transaction, leasing the property and ongoing operations and property management.
There’s no time like the present to jump into the real estate market―as first-time investors or experienced investors who want to brush up on the changes that have occurred in the market.
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£17.70£20.90Real Estate Investing For Dummies, 4th Edition
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One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how―in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog―and now he’ll share his secrets to success with you.
In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.
Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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Rassie: The Inspirational Autobiography from South Africa’s Double World-Cup Winning Coach
THE BOLD NEW MEMOIR FROM SOUTH AFRICA’S DOUBLE WORLD CUP-WINNING COACH RASSIE ERASMUS
Rassie Erasmus has been called a genius. He’s been called reckless. All his life, he’s done things differently. Now, with his trademark candour, Rassie talks openly about his adventures and misadventures at the pinnacle of world rugby, both as player and coach.
From his role in Nick Mallett’s record-breaking Springbok team of the late 1990s, to the devastating injuries that cut short his playing career, to his revolutionary coaching career, Rassie is an essential window into one of the most successful figures of modern rugby.
When his teammates relaxed, Rassie preferred to watch hours of video and devise winning strategies. His coaching methods were initially laughed off – before being eagerly adopted when their success proved undeniable. He fought the rugby establishment at the Stormers, and later earned the grudging respect of Irish fans at Munster.
Most crucially, Rassie talks about his greatest contribution to South African rugby: appointing its first black captain, Siya Kolisi, without much fanfare or controversy. As his bold plans for effective racial transformation of the national team achieved immediate success, they culminated in glory at the 2019 Rugby World Cup. Here, that monumental period is recounted in vivid, insightful detail.
Entertaining and eye-opening, Rassie is full of behind-the-scenes revelations, telling the story of a towering figure in world rugby.
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Storynomics: Story Driven Marketing in the Post-Advertising World
Storynomics – Story-Driven Marketing in the Post-Advertising World is a brilliant book that’s destined to send shockwaves through the worlds of marketing and branding. Drawing on the experiences gained with his Storynomics seminars, Robert McKee – author of Story: Substance, Structure, Style and the Principles of Screenwriting and Dialogue: The Art of Verbal Action for Page, Stage and Screen – has teamed up with Tom Gerace to produce a work that is at once imaginative, innovative and inspirational. There has been a major change in the way brands connect with consumers. In the past, brand managers and chief marketing executives would find stories people loved and then interrupt their telling with advertisements. Today’s consumers have tired of the ads and are blocking, skipping or avoiding them at unprecedented rates. The consequences are that marketing professionals are finding it harder and harder to reach their customers. Some business leaders have recognised that storytelling is the future of marketing, and to succeed in an increasingly ad-free world, they must place `story’ at the centre of their strategies. There is still some misunderstanding about story and how it can be used effectively. Robert McKee created the Storynomics seminars to show business leaders how to apply storytelling to their businesses, to drive revenue, margins and brand loyalty. In their new book, McKee and Gerace bring a whole new meaning to marketing, to displace old theories and practices with story-driven messages. Storynomics, the book, is essential reading for all serious professionals.Read more
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Stop Overthinking And Get Your Act Together: 13 Tips to Calm Your Anxious Mind, Reduce Stress, Increase Productivity, and Find Happiness
Are you trapped in a never-ending cycle of overthinking, held hostage by anxiety, and unable to savor the present moment? Are you yearning for a life saturated with tranquility, balance, and genuine happiness?The truth is, overthinking is the enemy of productivity, happiness, and success. It’s time to break free and step into a life where you reign, not your anxious thoughts!
In “Stop Overthinking and Get Your Act Together”, you’ll gain:
- Masterful Mind Control: Discover the secrets to quelling overthinking, making assertive decisions, and experiencing newfound clarity and peace. It’s your guide to breaking free from mental bondage.
- Banishing Negative Thoughts: Overcome the crippling power of negativity and self-sabotage. Forge a positive mindset that propels your success and unleashes your potential.
- Meditation and Mindfulness: Embrace practices that invite serenity into your daily life. Find a sanctuary of calm to weather life’s storms with resilience.
- Freedom from Perfectionism: Shed the heavy cloak of perfectionism. Unearth your authentic self, pursue dreams, and relinquish the burden of unrealistic expectations.
- Unleash Your Productivity: Learn effective time management techniques, kick procrastination to the curb, and achieve more in less time. Your journey to super efficiency starts here.
- Goal Achievement: Master the art of goal setting and turn your aspirations into reality, even if past attempts have faltered.
- Navigating Life’s Challenges: Discover the keys to tackling difficult conversations, resolving conflicts, and building profound personal and professional relationships.
And more!
Break free from the cycle of overthinking and negative thoughts. Even if you’ve felt trapped for years, it’s never too late to turn your life around. Experience inner peace, less stress, and heightened productivity in no time.
Silence the noise within, unlock serenity, and embark on a path to genuine happiness.
Your journey to inner peace and productivity starts now. Grab your copy and begin the transformation today!
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Managing For Dummies 3e
The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.
Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees’ performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more.
- Tips and advice for new and experienced managers
- All-new chapters on employee encouragement and corporate social responsibility
- Guidance on managing employees by leveraging the power of the Internet
Managing in today’s lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.
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£18.00Managing For Dummies 3e
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Optimal: How to Sustain Excellence Every Day
Bestselling author of Emotional Intelligence Daniel Goleman and co-author Cary Cherniss reveal practical methods for applying the principles of EI to enter an optimal state of high performance, offering a roadmap to being at your best, every day.
There are moments when we achieve peak performance: an athlete plays a perfect game; a business has a quarter with once-in-a-lifetime profits. But these moments are often fleeting, and for every amazing day, we may have a hundred ordinary and even unsatisfying ones. Fulfillment doesn’t come from isolated peak experiences, or elusive ‘flow’ states, but rather from many consistent good days. So how do we sustain performance, while avoiding burnout and maintaining balance?
In Optimal, Daniel Goleman and Cary Cherniss reveal how emotional intelligence can help us have a great day, any day. They explain how to set a realistic, attainable goal of feeling satisfied that you’ve had a productive day ― to consistently work at your ‘optimal’ level. Based on research of how hundreds of people build the inner architecture of having a good day, they sketch what an optimal state feels like, and show how emotional intelligence holds the key to our best performance.
Optimal is the culmination of decades of scientific discoveries bearing on emotional intelligence. Enhanced emotional intelligence pays off in improved engagement, productivity and more satisfying days. In this book, you’ll find the keys to competence in emotional intelligence, and practical methods for applying this skill set more readily. It will equip you to become a highly effective leader and enable you to build an organizational culture that empowers workers to sustain high performance.Read more
£18.05£20.00Optimal: How to Sustain Excellence Every Day
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Project Management For Dummies – UK
Stay on track and within budget with this accessible guide to project planning
Project Management For Dummies guides you to a thorough understanding of how to successfully manage projects―and the people who work on them―even if you’re brand new to the project management field. You’ll learn the basic concepts, key tips and tricks for making things go smoothly, and updated information relevant to today’s UK business practices. Even if you aren’t entering a project management role, you’ll need to learn project planning skills to stay competitive in today’s employment market. Now revised with fresh content on everything from a project’s start to its finish, this friendly Dummies title will teach you to manage projects large and small.
- Learn the must-know concepts in project management
- Discover planning techniques that will enhance your effectiveness
- Manage projects with in-person or virtual teams
- Avoid common mistakes and know what to do when the unexpected happens
This guide is excellent for anyone in a project management role, students with an eye toward a career in project management, and anyone who needs to organize and complete large tasks.
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£18.20£21.80Project Management For Dummies – UK
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Retail Business Kit For Dummies
Whether you’re a novice or a seasoned retail entrepreneur, Retail Business Kit For Dummies shows you how to start and run your business in today’s retail marketplace―from your original dream and the day-to-day operation to establishing a connection with customers and increasing your sales, both on the Web and at a brick-and-mortar shop.In this practical, how-to guide, retail expert Rick Segel shares his expertise and reveals what it takes to be successful. You’ll get a handle of the basics of launching and growing your business, from writing a business plan and finding a great location to hiring and keeping great staff. Find out how to meet and exceed customer expectations, create a positive shopping experience, provide top-notch customer service, and earn customer loyalty. Discover how to:
- Launch a successful independent retail business
- Create a Web site that shines
- Connect with customers and increase sales
- Handle legal and accounting issues
- Design stores that really work
- Practice the 10 keys to retail selling
- Use management practices proven in the trenches
- Make visual merchandising work for you
Make your new venture succeed beyond your wildest dreams with a little help from Retail Business Kit For Dummies!
Note: CD-ROM/DVD and other supplementary materials found in the print version of this title are not included as part of eBook file.
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£18.20£21.80Retail Business Kit For Dummies
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The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly
The new eighth edition of the pioneering guide to generating attention for your idea or business, jam-packed with new and updated techniques
As the ways we communicate continue to evolve, keeping pace with the latest trends in social media, including social audio like Clubhouse, the newest online video tools such as TikTok, and all the other high-tech influences, can seem an almost impossible task. How can you keep your product or service from getting lost in the digital clutter? The eighth edition of The New Rules of Marketing and PR provides everything you need to speak directly to your audience, make a strong personal connection, and generate attention for your business.
An international bestseller with nearly half a million copies sold in twenty-nine languages, this revolutionary guide gives you a proven, step-by-step plan for leveraging the power of technology to get your message seen and heard by the right people at the right time. You will learn the latest approaches for highly effective public relations, marketing, and customer communications―all at a fraction of the cost of traditional advertising!
The latest edition of The New Rules of Marketing and PR has been completely revised and updated to present the most innovative methods and cost-effective strategies. The most comprehensive update yet shows you details about the pros and cons of AI and machine learning to automate routine tasks. Your life is already AI-assisted. Your marketing should be too, but there are challenges to be aware of.
The definitive guide on the future of marketing, this must-have resource will help you:
- Incorporate the new rules that will keep you ahead of the digital marketing curve
- Make your marketing and public relations real-time by incorporating techniques like newsjacking to generate instant attention when your audience is eager to hear from you
- Gain valuable insights through compelling case studies and real-world examples
The eighth edition of The New Rules of Marketing and PR: How to Use Content Marketing, Podcasting, Social Media, AI, Live Video, and Newsjacking to Reach Buyers Directly is the ideal resource for entrepreneurs, business owners, marketers, PR professionals, and managers in organizations of all types and sizes.
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant
OVER 4 MILLION COPIES SOLD
WALL STREET JOURNAL AND BUSINESSWEEK BESTSELLER
RECOGNIZED AS ONE OF THE MOST ICONIC AND IMPACTFUL STRATEGY BOOKS EVER WRITTENThe global phenomenon that has sold over 4 million copies, is published in a record-breaking 47 languages and is a bestseller across five continents—now updated and expanded with new content. Named by Fast Company as one of the most influential leadership books in its Leadership Hall of Fame. A strategy classic.
In this perennial bestseller, embraced by organizations and industries worldwide, globally preeminent management thinkers W. Chan Kim and Renée Mauborgne challenge everything you thought you knew about the requirements for strategic success. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool. Based on a study of 150 strategic moves (spanning more than 100 years across 30 industries), the authors argue that lasting success comes not from battling competitors but from creating “blue oceans”—untapped new market spaces ripe for growth.
BLUE OCEAN STRATEGY presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes:
- A new preface by the authors: Help! My Ocean Is Turning Red
- Updates on all cases and examples in the book, bringing their stories up to the present time
- Two new chapters and an expanded third one—Alignment, Renewal, and Red Ocean Traps—that address the most pressing questions readers have asked over the past 10 years
A landmark work that upends traditional thinking about strategy, this bestselling book charts a bold new path to winning the future. Consider this your guide to creating uncontested market space—and making the competition irrelevant.
To learn more about the power of BLUE OCEAN STRATEGY, visit blueoceanstrategy.com. There you’ll find all the resources you need—from ideas in practice and cases from government and private industry, to teaching materials, mobile apps, real-time updates, and tips and tools to help you make your blue ocean journey a success.
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No Forms. No Spam. No Cold Calls.: The Next Generation of Account-Based Sales and Marketing
Unlock the full potential of modern marketing and sales
In the newly revised and updated edition of No Forms. No Spam. No Cold Calls: The Next Generation of Account-Based Sales and Marketing, celebrated speaker, writer, and Chief Market Officer of 6sense, Latané Conant, delivers an eye-opening and engaging guide for salespeople and marketers to use technology to identify prospects and put them at the center of everything they do.
You’ll learn how to prioritize which accounts to work, engage the entire buying team, uncover hidden intent signals, and measure real success. You’ll also discover:
- Strategies for building a tech-stack that prioritizes your customers
- Ways for chief marketing officers to stop playing defense and go on offense
- Insights for the modern sales leader, including how to sellers up to win, design successful territories, and hire and retain top sellers
- How the modern era of marketing and sales is different from what it used to be and how to capitalize on your new capabilities
A can’t-miss handbook for marketers, salespeople, and team leads, No Forms. No Spam. No Cold Calls. is an original and thought-provoking journey through the techniques and strategies made possible by modern revenue technologies.
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Forbes Greatest Business Stories of All Time
What do Bill Gates, Henry Ford, J. P. Morgan, Mary Kay Ash, and Walt Disney all have in common? Uncompromising vision, a willingness to take risks, and exceptional business acumen. Not only did these individuals amass great fortunes, they revolutionized the business world and helped shape society as we know it. Theirs are just a few of the stories collected in this anthology of commercial ingenuity.Drawing on a wealth of sources, this priceless collection brings to life extraordinary achievements, many of them forgotten or little known: how Robert Morris, the preeminent merchant of the eighteenth century, financed the American Revolution with his personal credit; how Ray Kroc used a shrewd real estate strategy to turn a faltering hamburger franchise operation into the McDonald’s fast food empire; and how Mary Kay Ash built a billion-dollar direct sales cosmetics company by preaching a message of economic empowerment to women.
Enlightening and fascinating, Forbes(r) Greatest Business Stories of All Time celebrates larger-than-life ambition, inspired leadership, wheeling and dealing, and hard work.
Forbes is a registered trademark of Forbes Inc. Its use is pursuant to a license agreement with Forbes Inc.
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£18.80£20.00Forbes Greatest Business Stories of All Time
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The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth
Conquer the most essential adaptation to the knowledge economy
The Fearless Organization: Creating Psychological Safety in the Workplace for Learning, Innovation, and Growth offers practical guidance for teams and organizations who are serious about success in the modern economy. With so much riding on innovation, creativity, and spark, it is essential to attract and retain quality talent―but what good does this talent do if no one is able to speak their mind? The traditional culture of “fitting in” and “going along” spells doom in the knowledge economy. Success requires a continuous influx of new ideas, new challenges, and critical thought, and the interpersonal climate must not suppress, silence, ridicule or intimidate. Not every idea is good, and yes there are stupid questions, and yes dissent can slow things down, but talking through these things is an essential part of the creative process. People must be allowed to voice half-finished thoughts, ask questions from left field, and brainstorm out loud; it creates a culture in which a minor flub or momentary lapse is no big deal, and where actual mistakes are owned and corrected, and where the next left-field idea could be the next big thing.
This book explores this culture of psychological safety, and provides a blueprint for bringing it to life. The road is sometimes bumpy, but succinct and informative scenario-based explanations provide a clear path forward to constant learning and healthy innovation.
- Explore the link between psychological safety and high performance
- Create a culture where it’s “safe” to express ideas, ask questions, and admit mistakes
- Nurture the level of engagement and candor required in today’s knowledge economy
- Follow a step-by-step framework for establishing psychological safety in your team or organization
Shed the “yes-men” approach and step into real performance. Fertilize creativity, clarify goals, achieve accountability, redefine leadership, and much more. The Fearless Organization helps you bring about this most critical transformation.
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GDPR For Dummies
Don’t be afraid of the GDPR wolf!
How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.
Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business.
- Find out what constitutes personal data and special category data
- Gain consent for online and offline marketing
- Put your Privacy Policy in place
- Report a data breach before being fined
79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn’t put a plan in place, then GDPR For Dummies is for you.
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£18.80£22.80GDPR For Dummies
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Limitless Expanded Edition: Upgrade Your Brain, Learn Anything Faster, and Unlock Your Exceptional Life
Brand-new tools to unlock your brain’s potential! This expanded edition of the New York Times and #1 Wall Street Journal bestseller includes chapters on A.I., nootropics, discovering your brain type, and more.
For over 30 years, Jim Kwik, the world-renowned brain coach, has been the secret weapon of success for a diverse range of high achievers, including actors, athletes, CEOs, and business pioneers. In Limitless, he reveals science-based practices and field-tested tips to accelerate self-learning, communication, memory, focus, recall, and speed reading to create amazing results.
In this expanded edition, you’ll find four new chapters:
· How to harness A.I. (Artificial Intelligence) to boost H.I. (Human Intelligence)
· The latest breakthroughs in nootropics and nutrition to enhance cognitive performance
· Limitless at Work–tools to adapt and thrive, whether you’re fully remote, embracing the hybrid model, or resuming the traditional office setting
· A self-assessment to crack your “brain animal” codeNewly updated with transformative success stories from people who’ve used Jim’s teaching in the real world, the expanded edition of Limitless gives people the ability to accomplish more―more productivity, more transformation, more personal success, more business achievement―by changing their Mindset, Motivation, and Methods and creating unstoppable Momentum. These “4 M’s” live in the pages of Limitless along with practical techniques that unlock the superpowers of your brain and change your habits.
Learn how to:
· FLIP YOUR MINDSET – Identify and challenge the assumptions, habits, and procrastinations that limit you and expand the boundaries of what you believe is possible.
· IGNITE YOUR MOTIVATION – Uncovering what motivates you is the key that opens up limitless mental capacity. When you unleash your passions, purposes, and sources of energy, you stay focused and clear on your goals.
· MASTER THE METHODS – Accelerate learning, improve memory, and enhance brain performance. Jim Kwik applies the latest neuroscience for accelerated learning so you can finish a book 3x faster through speed reading (and remember it), learn a new language in record time, and master new skills with ease.
· BUILD MOMENTUM – Unstoppable momentum is the product of mindset, motivation, and methods. Jim offers new insights and tools to unlock the first 3 M’s so you can become truly limitless.
Limitless Expanded Edition is the ultimate brain training book, packed with practical techniques to help you level up your mental performance and transform your life.
“There’s no genius pill, but Jim gives you the process for unlocking your best brain and brightest future.” ― Mark Hyman, M.D.
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Educational Leadership Simplified: A guide for existing and aspiring leaders
Leading in education is a difficult job to do well. Political, financial and organisational pressures need to be managed smartly and difficult decisions need to be made. Written in Bob Bates′ trademark style, this guide offers concise and clear support to help you lead and inspire in education. In collaboration with Andy Bailey, a former headteacher and school inspector with recent Ofsted lead inspection experience, Bob combines practical knowledge of leadership roles in education with robust theories underpinning leadership and management.
Covering a wide range of key areas including team-building, coaching, conflict, change and budget management, creating a supportive work environment and working with various stakeholders – this is the go-to companion for anyone who is, or aspires to be, a senior leader in schools, colleges and other educational organisations.
Also from Bob Bates:
Learning Theories Simplified
A Quick Guide to Special Needs and DisabilitiesRead more
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Only Sales Guide You’ll…Need
The USA Today bestseller by the star sales speaker and author of The Sales Blog that reveals how all salespeople can attain huge sales success through strategies backed by extensive research and experience. Anthony Iannarino never set out to become a salesman, let alone a sales manager, speaker, coach, or writer of the most prominent blog about the art and science of great selling. He fell into his profession by accident, as a day job while pursuing rock-and-roll stardom. Once he realized he’d never become the next Mick Jagger, Iannarino turned his focus to a question that’s been debated for at least a century: Why are a small number of salespeople in any field hugely successful, while the rest get mediocre results at best? The answer is simple: it’s not about the market, the product, or the competition-it’s all about the seller. And consequently, any salesperson can sell more and better, all the time. Over twenty-five years, Iannarino has boiled down everything he’s learned and tested into one convenient book that explains what all successful sellers, regardless of industry or organization, share: a mind-set of powerful beliefs and a skill-set of key actions, including… ÛSelf-discipline: How to keep your commitments to yourself and others. ÛAccountability: How to own the outcomes you sell. ÛCompetitiveness: How to embrace competition rather than let it intimidate you. ÛResourcefulness: How to blend your imagination, experience, and knowledge into unique solutions. ÛStorytelling: How to create deeper relationships by presenting a story in which the client is the hero and you’re their guide. ÛDiagnosing: How to look below the surface to figure out someone else’s real challenges and needs. Once you learn Iannarino’s core strategies, picking up the specific tactics for your product and customers will be that much easier. Whether you sell to big companies, small companies, or individual consumers, this is the book you’ll turn to again and again for proven wisdom, strategies, and tips that really work.Read more
£19.00£23.70Only Sales Guide You’ll…Need
£19.00£23.70 -
Sales Revolution: Explode Your Sales Within 21 Days!
Sales Revolution! (The Ultimate Sales Technique Book)You’re Only 4 Hours Away From Understanding Secrets That Most People Will Never Know on Making a Fortune in the Sales Industry That’s how long it takes to put the strategies in this sales training guide to work. Learn how to:Double or Even Triple Your Current Commissions or Salary By Using This Easy To Use Step-by-Step GuideStudies show that 97% of salespeople quit the sales industry within their first 6 months due to earning poor money. This is because the sales industry is TOUGH if you don’t have a strategy and you don’t know the secrets that are shared in this system. The collective wisdom in this sales advice guide took 4 years of solid study to amass, and you’re going to get it all for the price of a lunch ticket…How I stumbled Upon A Secret That Had Me Become One of The TOP Sales Earners in The Country Within 6 Months… Yes that’s right, my commission checks and closing rate were so high, that the company made me the sales trainer for the whole of the UK.And you can too with my step-by-step guide in just 4 hours or less, just simply copy the instructions within! Create A Powerful Sales Presentation In Just A Few Hours And Start Earning More Money – THIS WEEK!”But Neil, earning the money you’re talking about, it must be complicated and time consuming, right?” Well… not exactly. Inside this sales training guide, I spill ALL of my secrets, and teach you step-by-step how you can do the same in less than 4 hours of reading.For a complete Table of Contents, click the “Look Inside” button at the top left of the page. This guide is only for people that want to:earn more money, right away – THIS WEEK!Increase their conversion rate.Create a KILLER sales presentation, that Prospects love! Learn what it is that your prospects are looking for and how to make sure you hit all their desires. Discover how to get 300% more referrals.Discover the ‘SECRET’ questions that have your prospects tell you all of their objections! Learn the top sales mistakes that rookies make, and how you can avoid them Start your successful sales journey TODAY. You’re within 4 hours of mastering your sales success and earning more money! Scroll up & click the buy button straight away.Tags: sales training, sales book, sales technique, sales management, sales funnel, sales tips, sales training programs, sales training ideas, sales training courses, sales training seminars, sales training exercises, sales training books, sales training and development, sales training basics, sales training b2c, sales training b2b, sales training help, sales training advice, sales training guide, sales training tips, sales training kindle,Read more
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Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job―this book is your roadmap to fast and efficient revenue growth.
Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.
- Identify your Ideal Customer and your Total Addressable Market
- Build massive lead lists and properly target your campaigns
- Learn effective hacks for messaging and social media outreach
- Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening Up a Sales Meeting (Big Book Series)
Another book in the bestselling “Big Book of Business Games Series,”The Big Book of Sales Games delivers dozens of 5-20 minute games and activities designed to motivate salespeople, teach key selling principles, or just liven up a sales meeting.
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Sales Engagement: How The World’s Fastest Growing Companies are Modernizing Sales Through Humanization at Scale
Engage in sales―the modern way
Sales Engagement is how you engage and interact with your potential buyer to create connection, grab attention, and generate enough interest to create a buying opportunity. Sales Engagement details the modern way to build the top of the funnel and generate qualified leads for B2B companies.
This book explores why a Sales Engagement strategy is so important, and walks you through the modern sales process to ensure you’re effectively connecting with customers every step of the way.
• Find common factors holding your sales back―and reverse them through channel optimization
• Humanize sales with personas and relevant information at every turn
• Understand why A/B testing is so incredibly critical to success, and how to do it right
• Take your sales process to the next level with a rock solid, modern Sales Engagement strategy
This book is essential reading for anyone interested in up-leveling their game and doing more than they ever thought possible.
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Sales Minutes for Sales Masters
What is it that separates the top sales performers – the ones making all the money and winning all the awards – from everyone else? It’s not genetics, education, or even luck. It’s the desire and commitment to get a little better every day.You don’t become the top dog in your business or bullpen just by learning the same systems and techniques as everyone else. You also need to give yourself little advantages. In this book you’ll find dozens of them. Even better, each one has been pulled from an industry legend and tested in the real world. These aren’t fun ideas; they are proven tips that create results.
Even if you only have a minute to shift your perspective or improve your skills, this book has all you need to take the next leap forward. Pick up your copy today to change your life and career in just a few moments at a time!
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Kitchen Safety Record 1 Year Diary: Week to view food safety management diary
NEW UPDATED VERSIONKitchen Safety Record 1 Year Diary:Week to view non dated diaryFrom No 1 Best-selling Author Culina Salus.Do not waste money photocopying or using up expensive printer ink or looking unprofessional with pieces of paper. This latest updated version will last a year. Contents: Food business registration form/Return to work form/Hazard spotting checklist/Monthly probe thermometer check/Fire safety checklist/Contacts list/Supplier list/Staff training record/Fridge,Freezer temperature log section/Food temperature log section/Daily cleaning schedule/Weekly & Monthly review section/Recording sheets/Chef’s allergen menu matrix sheetsRecommended for ALL kitchens to comply with food hygiene regulations including Hotels, Restaurants, Schools, Colleges, Hospitals, Nursing homes, Takeaways, Cafes, Mobile catering vans, Home caterers, Church and Community halls-wherever food is prepared for members of the public.The combination of essential information and ease of use, makes the 1 Year Diary a indispensable and reliable food safety management system.Read more
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The Funny Things About Life: Random things to think about that help with self acceptance, compassion & resilience in a crazy world.
f you’ve ever spent time, maybe even a few brief moments, wondering what this whole thing we call life is all about then this could potentially be the “book” you’ve been looking for. When it comes down to it, life really is that simple. But but that doesn’t mean it’s going to be easy.“The Funny Things About Life” (aka so-called book, journal, diary, bunch of printed pieces of paper stuck together, whatever you want to call it) is something that YOU bring to life in your own unique, individual way.
The author (aka Gareth) allows you to go on a journey in any direction you choose with a collection of cliché, funny, simple, thought-provoking, random “facts” about life to think about, write about, forget about, talk about and, quite literally, get over so that you can just start being you and having more fun.
But before you consider reading it, don’t buy it if you are looking for a book that goes into great detail explaining things, giving you advice and suggestions, teaching you new things and suddenly uncovering the answer to whatever the question was. Because it’s not that kind of book.
Read it. Write in it. Tear pages out of it in anger. Laugh with it in agreement. Tell your friends not to waste their money on it. Give it to someone as a gift and hope for the best. Throw it away. Or put it on your bookshelf so that it gathers dust.
There’s no right or wrong way to use this book and you’re free to do with it as you please!.Read more
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Digital Marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.Read more
£19.00£53.20Digital Marketing
£19.00£53.20 -
Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
Get digital with your brand today!
Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
You’ll learn how to identify the digital markets and media that work best for your business―no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer―this book will take you through the whole process!
- Learn targeted digital strategies for increasing brand awareness
- Determine the best-fit online markets for your unique brand
- Access downloadable tools to put ideas into action
- Meet your business goals with proven digital tactics
Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
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Instant Advertising (Instant Success Series)
From the international go-to guys in small business know-how:
Your source for the strategies, skills and confidence every business owner needs to succeed
Remember what it was like learning how to ride a bicycle? Now imagine how it would’ve been if you’d tried to do it blindfolded.
Pretty scary, right?
Yet, right now, all over the world, millions of men and women are trying to make a go of running small businesses without a clear picture of where they’re going or how to get ahead. No wonder so many small businesses fail in their first year of operation.
Don’t become another statistic. Let the Instant Success Series show you how to get up on that Schwinn and ride it to success.
Written by whiz kid entrepreneur and renowned international business coach Bradley Sugars, the Instant Success Series arms hardworking independent business owners like you with all the tools for success. Instant Success books tackle an array of business topics using strategies developed by Sugars and the crack business coaches at Action International, a global network that has helped nearly half a million business owners, worldwide, realize their dreams of success.
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Management Accounting for Decision Makers 9th edition
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.
This text is aimed at undergraduate students who wish to grasp key elements of management accounting and those seeking a foundation for further study.
New to this edition
· Expanded discussion of relevant costs for decision making
· Increased coverage of cost management in a competitive environment
· Increased coverage of inventories’ management techniques
· New chapter on managing risk
· More activities throughout the text to enhance reader interaction and to encourage critical thinking.
· More diagrams and real world examples to help illustrate issues and concepts
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Sales Playbooks: The Builder’s Toolkit
A well-designed, relevant, and highly utilized sales playbook creates teams that engage with more prospects, produce more pipeline, and close more deals. A playbook creates more consistent top performers, more quickly. It will also close the gap between your top performers and everyone else.Playbooks are living tools that must continue to be developed, revised, and curated over time. Growing companies are constantly hiring new people, promoting internally, entering into new markets, and facing direct or unforeseen competition. In order to drive success, an understanding of how the business operates, what has worked in the past, what is presently working, and what is anticipated to work in the future is required.
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Sales Development: Cracking the Code of Outbound Sales
Sales development is one of the fastest growing careers in the United States. It is fast-paced, often on the leading edge of technology, and people in the role have the possibility of making a ton of money!Unlike accounting, medicine, or law, most salespeople do not study their profession in college. Instead, they are tossed into the fray without much training, context, or support, and are left to sink or swim. This method proves neither efficient nor effective for the individual or the company.
Sales Development is written specifically for the job seeker or individual contributor who has aspirations of success in a sales development role, and beyond. This is your personal guidebook to the how, why, and what-to-do’s of the sales development profession. Written practically and tactically, this book shows you how to get the job, how to perform, and how to position yourself for advancement. Based upon ten years of teaching sales development representatives in the fastest-growing companies in the United States, this book will launch you on your path to becoming a rock star.
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Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Sales training doesn’t develop sales champions. Managers do.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better – fast.
Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.
You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.
Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:
- Boost sales, productivity and personal accountability, while reducing your workload
- Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities
- Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business
- Design, launch and sustain a successful internal coaching program
- Turn-around underperformers in 30 days or less
- Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives
- Coach and retain your top performers
- Collaborate more powerfully and communicate like a world-class leader
Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
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Diversity, Equity & Inclusion For Dummies
Strengthen your company culture through inclusive and equitable policies and practicesThe global workforce and marketplace will continue to undergo dramatic demographic shifts―redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture.
In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company’s long term success.
You’ll learn:
- The fundamentals of DEI and how it drives business performance and impact
- How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities
- Tactics and strategies for having necessary but difficult conversations, and how to make them impactful
- Skills and competencies that every leader needs in order to effectively lead the new generation of workers
- How to operationalize DEI across your organization, measure its impact, and sustain it long term
Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
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£19.30£23.70Diversity, Equity & Inclusion For Dummies
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Doing Discovery: The Single Most Important Element of Software Sales and Buyer Enablement Processes
A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”Where do you stand with your discovery skills?
- Level 1: Uncovers statements of pain;
- Level 2: Uncovers pain and explores more deeply;
- Level 3: Uncovers pain, explores deeply, broadens the pain and investigates the impact;
- Level 4: Uncovers pain, explores and broadens, investigates impact and quantifies;
- Level 5: Uncovers pain, explores and broadens, investigates impact, quantifies and reengineers vision;
- Level 6: Applies these skills to the broad range of prospects represented across the Technology Adoption Curve, “burn victims”, disruptive and new product categories, transactional sales cycles, and other scenarios;
- Level 7: Integrates and aligns the skills above into a cohesive discovery methodology.
Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!
And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”
Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.
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What Great Teachers Do Differently: Nineteen Things That Matter Most
What are the beliefs and behaviors that set great teachers apart? In this internationally renowned bestseller, Todd Whitaker reveals 19 keys to becoming more effective in the classroom.
This essential third edition features new sections on why it’s about more than relationships, how to focus on a consistent, engaging learning environment, and the importance of choosing the right mode―business, parent, child―to improve your classroom management.
Perfect for educators at any level of experience, for independent reading or for schoolwide book studies, this practical book will leave you feeling inspired and ready to do the things that matter most for the people who matter most―your students.
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16-Steps To Repeatable Sales: The methodology behind 60+ B2B sales teams and $100M in revenue
In the dynamic world of B2B SaaS and Service sales, building a repeatable and scalable sales process is the cornerstone of successful growth. “16-Steps To Repeatable Sales” is your comprehensive guide to constructing a sales system that delivers consistent results and gets you to your revenue goal.
You’ll discover proven strategies I’ve used to help over 60 companies build their sales process, resulting in $100M+ in sales. This book distills our process into a clear, concise, 16-step blueprint that any B2B company can use as a framework for scalable sales.
What You’ll Learn:
- Define Your Total Addressable Market: Dive into the universe of your potential customers and hone your focus, enabling a more efficient and targeted approach to sales.
- Decide on Your Target Vertical and Buyer Personas: Streamline your strategy by identifying the right verticals and understanding the needs and behaviors of your ideal customers.
- Hire the Right Salespeople and Set Clear Expectations: Assemble a world-class sales team that’s aligned with your vision, ensuring a culture of high performance.
- Scale Your Team: Grow your team using our data-driven approach, ensuring you have the right resources at the right time to meet increasing demand, complexity, and shifts in the market.
- Optimize Your Process with Data and Analysis: Enhance your sales operations by using valuable insights to make informed decisions and optimize your sales process, leading to more refined strategies and higher sales success rates.
By the end of this book, you’ll have a clear roadmap to follow to build a B2B sales process and demystify your company’s growth.
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£19.60
