Management
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The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey
DISCOVER THE SECRETS OF NETWORK MARKETINGAre you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.
Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.
Wherever you are on your path of network marketing, this book will empower you to:
- Assess your readiness for the journey
- Clarify the core system of the business
- Commit more deeply to your network marketing experience
- Cement the importance of personal development on the results you attain
- Uncover rewards others may view as “too good to be true”
- Hone the skills necessary for success
With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
—Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation LabWith proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
—James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your TermsDrennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
—Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and UntrappedJohn Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
—Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
—Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your ResultsHaving coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
—Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWMRead more
£10.60 -
Understanding Digital Marketing: A Complete Guide to Engaging Customers and Implementing Successful Digital Campaigns
Gain essential grounding in SEO, email marketing, social media, content marketing, performance marketing and much more, with this practical and essential guide to digital marketing.
The world of digital media is constantly changing, as technologies continue to transform the way we interact and communicate on a global scale. In this climate, Understanding Digital Marketing provides a practical, no-nonsense guide to digital marketing, from strategy and digital transformation to best-practice basics and trends, packed with clear and informative case studies and examples.
This fifth edition of the bestselling Understanding Digital Marketing is fully updated to reflect the latest global developments in the industry including martech, consumer data and privacy considerations, influencer marketing and voice marketing. Complete with first-hand accounts of what success in digital marketing looks like, this book is an essential resource for practitioners and students alike. It is now required reading for more than 100 universities and colleges, and has received endorsements from Harvard University, Hult Business School and the Chartered Institute of Marketing.
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£23.70 -
Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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£23.60 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.
The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.
Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.
New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.
This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
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£156.80 -
Luxury Wine Marketing: The art and science of luxury wine branding
Wine has been considered a luxury product since the time of the ancient Egyptians, and today is coveted by collectors and wine enthusiasts from around the world. Yet little is known about the world of luxury wine marketing, and how a wine brand can enter that special realm. This book helps to demystify this process by describing how to craft, implement and maintain a luxury wine brand. Beginning with a definition and history of luxury wine, the authors then explain the unique business model and consumer segments for luxury wine, before providing a step-by-step process on how to establish a luxury wine brand. Each chapter is supplemented with a case study of a successful luxury brand producer and provides beneficial advice on the long-term vision and passion that is necessary to create a successful luxury wine marketing strategy. This book also contains original research conducted by the authors on the size of the luxury wine market and analysis of its segmentation by region, allowing for new and unique insight into the world’s top wine regions. Written as both a practitioner’s guide and a wine business textbook, Luxury wine marketing is a cornerstone reference resource for the business of wine. Awards: OIV Awards 2020 Special Mention, Vitivinicultural Economy Category; Gourmand International Awards 2020 World Of Wine Hall of FameRead more
£42.60£47.50 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
The Millionaire Maker has done it once again! Dan S. Kennedy revisits little-known, profit-proven direct mail strategies that continue to be effective for ANY business.
In this updated and revised edition of No B.S. Direct Marketing, Dan builds on and re-affirms all the essential direct marketing strategies in the original edition, and adds new material addressing online, social and viral marketing media.
Strategies in the book are illustrated by updated case history examples from an elite team of consultants—all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.
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£17.10 -
Marketing Plans: Profitable Strategies in the Digital Age
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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£35.00£38.00 -
The CIM Handbook of Strategic Marketing: A Practical Guide for Designing and Implementing Effective Marketing Strategies
The CIM Handbook of Strategic Marketing targets senior executives responsible for shaping and managing the company’s strategic direction. The strategic dimensions of marketing management are emphasised along with the critical importance of matching the company’s capabilities with genuinely attractive market sectors. The Handbook’s strategic perspective and pragmatic outlook pervade the text and underpin its practical foundations.
The rise of global competition and continuous innovation have redefined market structures, reshaped industries and given customers unprecedented value and choice. In this era of customer sovereignty there is a tremendous amount of pressure on organizations to adopt the principles of the marketing concept and to develop a much sharper strategic focus.
The CIM Handbook of Strategic Marketing is a reference source to guide effective marketing practice. It provides supportive material for managers and employees who are building their marketing competence by attending training programmes, and includes contributions from leading academics – such as, Peter Doyle, Malcolm McDonald, Nigel Piercy
The book amounts to a firm blueprint written by leading marketing thinkers for designing and implementing effective marketing strategies and improving business performance.
Colin Egan is Professor of Strategic Management at Leicester Business School.
Michael J Thomas is Professor of Marketing at the University of Strathclyde Business School.
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£4.40 -
Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
£54.10£56.00 -
Essentials of Marketing: Theory and Practice for a Marketing Career
This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.
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£39.90£44.60 -
Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
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Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
- Draw up an outline integrated digital marketing plan
- Evaluate and apply digital marketing principles and models
- Integrate online and offline communications
- Implement customer-driven digital marketing as part of digital transformation
- Reduce costly trial and error
- Measure and enhance your digital marketing
- Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
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£39.90£44.60 -
El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud
ADVERTENCIA: No Leas Este Libro Si Odias El Dinero
Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.
En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.
Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.
Con este innovador libro descubrirás:
- Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
- Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
- Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
- Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
- Cómo aniquilar a la competencia y hacer que seas la única opción.
- Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
- Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.
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£9.50 -
Future of Tourism Marketing
Marketing in the tourism and hospitality industry has transformed with the development of digital marketing tools and the evolution of social culture. Recently, the advent of new technologies such as smartphones, artificial intelligence, virtual reality, robots, and new GIS systems has created more possibilities for marketing innovations. Advancements in information technology are leading to changes in business processes, service standards, and management mindsets. Meanwhile, consumers are also adapting to the new marketing paradigm. Researchers are interested in studying this newly-emerging and unpredictable business environment, customer decision making, new management tactics, and business analytic strategies.
Future of Tourism Marketing aims to assess the role of modern technologies in marketing tourism destinations and their effects on potential visitors. This book will provide an update on research into the new marketing paradigm that is developing as a result of new technologies in a post-modern era.
The chapters in this book were originally published in Journal of Travel & Tourism Marketing.
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£37.00Future of Tourism Marketing
£37.00 -
Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
£14.20£28.10 -
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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£26.60 -
Marketing Communications: A European Perspective
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.
Pearson, the world’s learning company.
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£40.80£54.10Marketing Communications: A European Perspective
£40.80£54.10 -
Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, SalesforceLaunch Products the Right Way.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing, Simplified covers:
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
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£9.90 -
The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.
Inside, find innovative ways to:
- Get to know your dream buyers
- Craft killer content
- Climb the search engine rankings
- Unleash the power of social media
- Master conversion optimisation
- Align sales and marketing
- Explore other creative tactics
- Keep customers coming back for more
- And more
You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.
It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.
Make this book your go-to resource to be a marketing superstar !
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£14.50 -
Marketing Ninja Gift: A5 Blank Lined Notebook Journal for Marketing Ninja | Funny Thank You and Appreciation Gifts, Retirement, End of Year Gift, Gag Gift
Need to show your cool Marketing Ninja how much they mean to you?
You’ve come across this great notebook that will do the job perfectly!Great notebook for taking notes, journaling, organizing, writing and brainstorming.
Suitable for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.- 6×9 Inches (A5)
- 120 Pages
- Sleek, matte-finished Premium cover for a professional look
- Excellent and thick binding
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£5.30 -
Digital Marketing: Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.
- ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.
- The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.
- Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
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£37.10£43.70Digital Marketing: Strategic Planning & Integration
£37.10£43.70 -
Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today’s Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.
The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£43.60£66.50Marketing Management, Global Edition
£43.60£66.50 -
Seth Godin 2 Books Collection Set (The Dip and This is Marketing)
Please Note That The Following Individual Books As Per Original ISBN and Cover Image In this Listing shall be Dispatched CollectivelyThe Dip:
Every new project (or career or relationship) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point – really hard, really not fun. At this point you might be in a Dip, which will get better if you keep pushing, or a Cul-de-Sac, which will never get better no matter how hard you try. The hard part is knowing the difference and acting on it.This is Marketing:
No matter what your product or service, this book will help you reframe how it’s presented to the world, in order to meaningfully connect with people who want it. Seth employs his signature blend of insight, observation, and memorable examples to teach you:Read more
£15.20 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
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£13.60 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
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£13.60 -
Attendance Book for Gym: Daily Tracker for Gym Owners to See Details of When Members Use the Gym. Record Date, Member Name, Membership Number, Time in and Time Out.
Easy to use book to for gym owners and managers to keep track of when your members use the gym. This book allows for recording the month, year and separate dates.On each page there is a space for the date, member name, member number, time in and time it.
By using this book and keeping a log of members usage you can see who is using the gym, what are the most poplar times, how long people stay for.
You can use the information to improve your service for customers, maybe by adjusting opening hours or getting more equipment if your gym is very busy at certain hours.
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£5.20 -
Gym Instructor Coloring Books for Adults: What Gym Instructor Really want to say but can’t: Funny Relaxation Motivational Swear Words Quote Colouring Pages For Women & Men (Gym…
Gym Instructor Gifts: What Gym Instructor really want to say but can’t Swear Words Coloring Books for Adults (Motivational Quote) Swearing Colouring Pages for Adults Cussing Stress Relief with Gym Instructors Appreciation Gift Idea
Really NEW!! Gym Instructor Swear Word Coloring Book! GAG GIFT IDEA SWEAR WORD COLORING BOOK
Sweary Gym Instructor Coloring Book for Adults!…This irreverent and sweary coloring book features motivational and Appreciation funny and original designs that are perfect for taking the stress out of being a Gym Instructor… 42 Hilarious Related Swearing Words and Relaxing Designs. This adult coloring book contains a wide variety of motivational designs for appreciate, each complete with a very relatable, funny quotes. This book makes a fantastic funny Gym Instructor gift idea for all time! Cover : Soft Silky Glossy Cover, Size : 8.5 x 11 inches (21.59 x 27.94 cm). Unleash your inner artist as you color this therapeutic antistress coloring book, perfect for getting rid of negative feelings & staying stress-free.
Get Yours Now!!
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£5.20 -
Things I Want To Say At Work But Can’t: Blank Lined Notebook / Journal (Funny Office Gifts)
Things I Want To Say At Work But Can’t: A Notebook with 100 Lined Pages
This Journal is a perfect gift for coworkers, boss and friends.
- College Ruled Paper.
- With Matte
- Sturdy Paperback Cover
- Good Quality Paper.
- Size 6″ x 9″
- 100 pages
Make your job more fun!
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£3.50 -
My Favorite Coworker Gave Me This Notebook She Is Freaking Awesome: Blank Lined Notebook Journal for Coworker, Friend, Colleague – Sarcastic Notebook for Work (Funny Office…
Are you looking for a funny gift for your friends, coworkers, family?
Do you like to take notes with a sarcastic touch?So this notebook will be the perfect choice for you
Features:
- 6” x 9”, 110 Pages.
- Matte finish cover
- Portable size.
- Simple and elegant.
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£5.70 -
Diversity, Equity & Inclusion For Dummies
Strengthen your company culture through inclusive and equitable policies and practicesThe global workforce and marketplace will continue to undergo dramatic demographic shifts―redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture.
In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company’s long term success.
You’ll learn:
- The fundamentals of DEI and how it drives business performance and impact
- How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities
- Tactics and strategies for having necessary but difficult conversations, and how to make them impactful
- Skills and competencies that every leader needs in order to effectively lead the new generation of workers
- How to operationalize DEI across your organization, measure its impact, and sustain it long term
Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
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£19.30£23.70Diversity, Equity & Inclusion For Dummies
£19.30£23.70 -
Project Management For Dummies – UK
Stay on track and within budget with this accessible guide to project planning
Project Management For Dummies guides you to a thorough understanding of how to successfully manage projects―and the people who work on them―even if you’re brand new to the project management field. You’ll learn the basic concepts, key tips and tricks for making things go smoothly, and updated information relevant to today’s UK business practices. Even if you aren’t entering a project management role, you’ll need to learn project planning skills to stay competitive in today’s employment market. Now revised with fresh content on everything from a project’s start to its finish, this friendly Dummies title will teach you to manage projects large and small.
- Learn the must-know concepts in project management
- Discover planning techniques that will enhance your effectiveness
- Manage projects with in-person or virtual teams
- Avoid common mistakes and know what to do when the unexpected happens
This guide is excellent for anyone in a project management role, students with an eye toward a career in project management, and anyone who needs to organize and complete large tasks.
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£18.20£21.80Project Management For Dummies – UK
£18.20£21.80 -
Real Estate Investing For Dummies, 4th Edition
Make real estate part of your investing strategy
Do you want to get involved in real estate investing, but aren’t quite sure where to start? This is your go-to resource for making sense of the subject. Written by industry experts Eric Tyson and Robert Griswold, this new edition of Real Estate Investing For Dummies offers timely, proven, practical, and actionable advice to overcome the challenges of the market and keep yourself one step ahead of the competition.
With the help of this straightforward and time-tested information, you’ll get the know-how to wisely and confidently make smart, sound, and informed real estate investing decisions that will reap big rewards. Highlights include:
- The Tax Reform and Jobs Act bill that took effect in 2018
- The best types of investment properties for different types of investors
- NNN (triple nets) investments and REITs/TICs
- Tech applications to support property management operations and accounting
A step-by-step primer for preparing to buy, identifying the property, due diligence, closing the transaction, leasing the property and ongoing operations and property management.
There’s no time like the present to jump into the real estate market―as first-time investors or experienced investors who want to brush up on the changes that have occurred in the market.
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£17.70£20.90Real Estate Investing For Dummies, 4th Edition
£17.70£20.90 -
Emotional Intelligence For Dummies
Get smart about your feelings to achieve success and happiness
Emotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships. Raise emotionally intelligent kids, become a better leader at work, and land the job you want. Let Dummies be your guide to living your best life!
- Gain emotional awareness that you can use in the workplace and at home
- Engage in practical exercises to develop your emotional intelligence skills
- Apply emotional intelligence in parenting children and teenagers
- Reduce stress and realize greater personal happiness with a higher EQ
This new edition incorporates the latest research on emotional intelligence, the new EQ-i 2.0® model, and updated exercises. Anyone who wants to get a grip on their emotions and seek success in life will benefit from this fun and practical guide.
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£14.70£18.00Emotional Intelligence For Dummies
£14.70£18.00 -
Human Resources Kit For Dummies
The talent professional’s one-stop reference for best practices and tips
Human Resources Kit For Dummies is the guide talent pros turn to for improving their leadership across the businesses they serve. The world of HR is full of unforeseen challenges, and this For Dummies reference will help you to handle them with grace and professionalism. This book provides tips and tricks for creating an engaging employee experience from the get-go, prioritizing employee well-being and health, navigating the recent wave of resignations, and implementing better hiring practices. In this new era of virtual offices, you’ll also learn to implement remote and hybrid onboarding and work models. Plus, you’ll explore HR technologies, learning and development strategies that get results, hiring ethics, diversity and inclusion best practices, social media uses and policies, and beyond.
- Learn all the functions of the human resources role
- Discover new software, HR best practices, and employment trends
- Make your organization more ethical with diversity, equity, and inclusion initiatives
- Get insights on how to navigate remote workers and other common HR challenges
New and working HR professionals will love this friendly, easy-to-read resource for developing HR skills. If you’re a business owner, this book can also help you recruit, hire, and retain the right people, or build an HR function that gets results!
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£20.30£25.60Human Resources Kit For Dummies
£20.30£25.60 -
Supply Chain Management For Dummies
Putting together all the links in the supply chain
Supply Chain Management For Dummies gives you the full rundown on what a supply chain is, how it works, how to optimize it, and the best education for a rewarding supply chain career. This new edition is fully updated for changes to the supply chain in a post-Covid world. You’ll learn about the latest supply chain technologies, analytics and data-based optimization, and new strategies for delivering on your organization’s promises. This approachable resource can take your supply chain management skills to the next level with step-by-step explanations, expert tips, and real-life examples.
- Gain a foundational knowledge of issues in supply chain management
- Learn about today’s global supply chains, plus trends like reshoring and near-shoring
- Wrap your mind around how an organization’s moving parts can be coordinated in today’s high-tech world
- Discover strategies for dealing with disruptions, focusing on diversity, and increasing resilience
This For Dummies guide is great for entry-level supply chain professionals and anyone who needs an update on need-to-know concepts and recent changes in supply chain management.
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£20.30£25.60Supply Chain Management For Dummies
£20.30£25.60 -
Funny Notebook, Sarcastic Notebook, Funny Work Notebook Gift For Office Co-worker, Colleague: Live. Laugh. Fuck Off.
Introducing our funny work notebook to capture all your notes, doodles, and, of course, your brilliant ideas. The cover of this funny notebook proudly boasts a humorous and relatable work quote: “Live. Laugh. Fuck Off.” This sarcastic notebook makes a perfect gift for your office colleague or co-worker.
Key Features:
- A5 lined notebook with a generous 108 pages.
- Compact dimensions of 6” x 9” make it easy to carry anywhere.
- Bright modern purple and green cover design featuring a matte finish for a touch of sophistication.
- A witty and relatable work quote is proudly displayed on the funny work notebook cover.
- An excellent choice for a standout Christmas gift for your valued colleague, employee, or co-worker.
- Also doubles as a fantastic colleague appreciation gift for your hardworking team members.
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£5.70 -
Be careful not to trip over my amazingness. It’s everywhere. Funny notebook for work, office. Idea With Funny Saying On Cover: Funny office notebook, great gift 6×9 120 pages
Be careful not to trip over my amazingness. It’s everywhere. This minimalist and classic notebook is a wonderful multi-purpose journal for sketching, jotting down thoughts, and writing notes. Perfect for math, science, school, college, drawing, writing, to-do lists, and more! This stylish traditional notebook style workbook contains 120 pages. Notebook are the perfect gift for adults and kids for any gift and giving occasion. Notebook for women, men, kids, mom, dad, children, grandmother, grandfather. Great idea for a gift, a small gift, a gift for a loved one.Read more
£3.20 -
Chaos Coordinator Because Freaking Miracle Worker Is Not a Job Title: Funny Novelty Office Gag Christmas | Lined Paperback Notebook | Matte Finish Cover | White Paper | Funny…
Looking for a funny notebook for a coworker, team work, or boss?
A Fun Office Notebook is Perfect Gift for women, men, Seniors, friends, Coworkers, Colleagues Employees, or your Boss. It makes a great present with fun Sayings and Office Humor. Good choice for Secretary Day, Teacher, Employee Appreciation, and Coworker Leaving Gifts. Hilarious for busy moms, dads, aunts, sisters, brothers, Kindergarten teachers, office professionals and everyone who likes a good laugh.Sized at 6 x 9 inches (similar to A5), this work notebook is designed to add a touch of fun to your workday and meetings. Whether you’re looking to brighten your own day or surprise a coworker, colleague, project team member, or even your boss, this journal is a great choice.
Whether it’s for the office, for personal use, or to be given as a gift, share the joy of humor with this funny 6″ x 9″, College Ruled, 100-page Notebook Journal. It’s a great gift for business owners, friends, family, or anyone you want to show appreciation for. Perfect for Holidays (Christmas, Secret Santa, Stocking Stuffer), Birthdays, and Special Occasions.
Great for Christmas for Your Staff Members
Perfect for Company Meetings or to Take Notes
Great Alternative to a Card
Sturdy cover and high quality paper is great for ink, marker, or gel pens or pencils of any type.
Details:- 6×9 inch
- Blank lined
- 100 Pages
- Professional and Trendy designed cover
Scroll Up and Click The Buy Button to Get Yours and Make them Happy!
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£5.20 -
Things to Remember That I’ll Probably Forget. Funny notebook for work, office. Idea With Funny Saying On Cover: Funny office notebook, great gift 6×9 120 pages (Funny Home…
This minimalist and classic notebook is a wonderful multi-purpose journal for sketching, jotting down thoughts, and writing notes. Perfect for math, science, school, college, drawing, writing, to-do lists, and more! This stylish traditional notebook style workbook contains 120 pages. Notebook are the perfect gift for adults and kids for any gift and giving occasion. Notebook for women, men, kids, mom, dad, children, grandmother, grandfather. Great idea for a gift, a small gift, a gift for a loved one.Read more
£3.60 -
2024 Planner Warning: Contains Strong Language, Sarcastic Humor, Badass Positivity, Use Without Caution: Funny Organizer With Over 100 Swear Word Affirmations and Motivational…
[Warning! This planner is only for women who love f-bombs and swearing. UNCENSORED pages]You are f*cking amazing! And you deserve a planner that really gets that.
This swearing 2024 Planner was made for you! It’s funny as hell and filled with strong sweary language and badass positivity.
If you love sweary affirmations, motivational quotations and sarcastic humor, you’ll love starting your day with quotes like:
- You are a f*cking delight
- Think big. Start small. Keep f*cking going.
- You could teach a badass masterclass
- Invest in yourself. Think of it as B*tchcoin.
- Remember your “Why” so you can power through your “What the f*cks?!”
- And many more! NEW in 2024 – Over 100 swear word quotes that will spark laughter and happiness
This sweary 2024 Planner is more than funny. It will also keep you organized AF. Inside, you’ll discover everything you need to get more sh*t done with less stress:
Bold Professional Cover Design – You’ll love using this humorous parody design of a warning sign with bold pink and white text on a glossy black finish. It’s the kind of design that will have your friends asking, “Hey! Where’d you get that!?”
Attractive, Spacious Format – Clear 8 x 10” page spreads make it easy to write down all your tasks, schedule notes, diary appointments, and more so you can be productive as hell.
Dated Calendars, Important Dates & Planning Spreads – Includes 2024-2025 reference calendars, Important Dates pages for key events, like birthdays and anniversaries, dated monthly calendar grids, major holidays (US, UK, CA), and weekly and daily planning pages so you never miss important sh*t.
Goal Setting and Gratitude Prompts – What goals will you crush with our awesomeness? What are you f*cking grateful for? Writing that sh*t down is a sure-fire way to boost your success and happiness!
Sh*t List– You don’t have time for a**holes! With this hilarious list of insults and comebacks, you can clap back and keep going.
BONUS Gift – New in 2024, this planner includes a printable set of 48 Sweary Affirmation Cards in beautiful, watercolor designs! These colorful cards feature positive, profanity-spiced messages that will brighten any day. Yes, even the ones that are complete sh*tshows! Note: You will receive a high-quality, color PDF file so you can print the cards at home or use a printing service.You deserve a 2024 that’s as f*cking awesome as you are. This planner was made to help you laugh and crush your goals.
Go to the top of the screen and click the “Buy Now” button!
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£6.60
