Management

Rather than simply indicating what is already assembled together, it is now used in a way that makes assumptions about the nature of what is assembled. It has become a word that designates two distinct things: a process of assembling: and a type of material, distinct from others. Latour shows why “the social” cannot be thought of as a kind of material or domain, and disputes attempts to provide a “social explanation” of other states of affairs. While these attempts have been productive (and probably necessary) in the past, the very success of the social sciences mean that they are largely no longer so. At the present stage it is no longer possible to inspect the precise constituents entering the social domain. Latour returns to the original meaning of “the social” to redefine the notion and allow it to trace connections again. It will then be possible to resume the traditional goal of the social sciences, but using more refined tools. Drawing on his extensive work examining the “assemblages” of nature, Latour finds it necessary to scrutinize thoroughly the exact content of what is assembled under the umbrella of Society.

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Brian Preston, host of The Money Guy Show and cofounder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have.

Remember “PEMDAS” from grade school? It’s an acronym that helps break down complex math problems into simple steps. When it comes to managing your money, following a similar process–the Financial Order of Operations– will demystify your dollars and show you the way to build transformative wealth with the tools you already have available:

1. Keep Your Financial Life Out of The Ditch (Cover Your Highest Deductible)
2. Love That Free Money (Max-Out Your Employer Match)
3. The Joneses Are Broke and Miserable (Pay Off High Interest Debt)
4. Rainy Day Done Right (Build Emergency Reserves)
5. Tax-Free Armageddon (Max-Out Tax-Free Growth with Roth and/or HSA Contributions)
6. Max-Out Retirement Options
7. Building That More Beautiful Tomorrow (Leverage Hyper Accumulation)
8. Funding Abundance Goals (Prepay Future Expenses)
9. Debt-Freedom (Prepay Low-Interest Debt)

Millionaire Mission helps you account for your blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.

You can own your time and own your life. Stop worrying so much about money and start focusing on what really matters to you. Millionaire Mission will do more than help you optimize your army of dollar bills–it will motivate you to be the best version of your financial self. What do you have to lose? Let’s discover what small decisions you can make today to move you closer to your more beautiful tomorrow.

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The challenges facing today’s sales executives and their organizations continue to grow, but so do the expectations that they will find ways to overcome them and drive consistent sales growth.

There are no simple solutions to this situation, but in this thoroughly updated Second Edition of Sales Growth, experts from McKinsey & Company build on their practical blueprint for achieving this goal and explore what world-class sales executives are doing right now to find growth and capture it―as well as how they are creating the capabilities to keep growing in the future.

Based on discussions with more than 200 of today’s most successful global sales leaders from a wide array of organizations and industries, Sales Growth puts the experiences of these professionals in perspective and offers real-life examples of how they’ve overcome the challenges encountered in the quest for growth.

The book, broken down into five overarching strategies for successful sales growth, shares valuable lessons on everything from how to beat the competition by looking forward, to turning deep insights into simple messages for the front line. Page by page, you’ll learn how sales executives are digging deeper than ever to find untapped growth, maximizing emerging markets opportunities, and powering growth through digital sales. You’ll also discover what it takes to find big growth in big data, develop the right “sales DNA” in your organization, and improve channel performance. Three new chapters look at why presales deserve more attention, how to get the most out of marketing, and how technology and outsourcing could entirely reshape the sales function.

Twenty new standalone interviews have been added to those from the first edition, so there are now in-depth insights from sales leaders at Adidas, Alcoa, Allianz, American Express, BMW, Cargill, Caterpillar, Cisco, Coca-Cola Enterprises, Deutsche Bank, EMC, Essent, Google, Grainger, Hewlett Packard Enterprise, Intesa Sanpaolo, Itaú Unibanco, Lattice Engines, Mars, Merck, Nissan, P&G, Pioneer Hi-Bred, Salesforce, Samsung, Schneider Electric, Siemens, SWIFT, UPS, VimpelCom, Vodafone, and Würth. Their stories, as well as numerous case studies, touch on some of the most essential elements of sales, from adapting channels to meet changing customer needs to optimizing sales operations and technology, developing sales talent and capabilities, and effectively leading the way to sales growth.

Engaging and informative, this timely book details proven approaches to tangible top-line growth and an improved bottom line. Created specifically for sales executives, it will put you in a better position to drive sales growth in today’s competitive market.

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Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.

An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.

Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.

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Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?

In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.

Inside:

• Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
• Up-to-date guidance on communicating in a fast-paced, multichannel world
• How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
• Real-world examples from 100+ nonprofits of all sizes and missions 

This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.

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