Management
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Business Adventures: Twelve Classic Tales from the World of Wall Street: The New York Times bestseller Bill Gates calls ‘the best business book I’ve ever read’
‘The best business book I’ve ever read.’ Bill Gates, Wall Street Journal
‘The Michael Lewis of his day.’ New York Times
What do the $350 million Ford Motor Company disaster known as the Edsel, the fast and incredible rise of Xerox, and the unbelievable scandals at General Electric and Texas Gulf Sulphur have in common? Each is an example of how an iconic company was defined by a particular moment of fame or notoriety.
These notable and fascinating accounts are as relevant today to understanding the intricacies of corporate life as they were when the events happened.
Stories about Wall Street are infused with drama and adventure and reveal the machinations and volatile nature of the world of finance. John Brooks’s insightful reportage is so full of personality and critical detail that whether he is looking at the astounding market crash of 1962, the collapse of a well-known brokerage firm, or the bold attempt by American bankers to save the British pound, one gets the sense that history really does repeat itself.
This business classic written by longtime New Yorker contributor John Brooks is an insightful and engaging look into corporate and financial life in America.
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Business Development For Dummies
Growing a small business requires more than just salesBusiness Development For Dummies helps maximise the growth of small- or medium-sized businesses, with a step-by-step model for business development designed specifically for B2B or B2C service firms. By mapping business development to customer life cycle, this book helps owners and managers ensure a focus on growth through effective customer nurturing and management. It’s not just sales! In-depth coverage also includes strategy, marketing, client management, and partnerships/alliances, helping you develop robust business practices that can be used every day. You’ll learn how to structure, organise, and execute an effective development plan, with step-by-step expert guidance.
Realising that you can’t just “hire a sales guy” and expect immediate results is one of the toughest lessons small business CEOs have to learn. Developing a business is about more than just gaining customers – it’s about integrating every facet of your business in an overarching strategy that continually works toward growth. Business Development For Dummies provides a model, and teaches you what you need to know to make it work for your business.
- Learn the core concepts of business development, and how it differs from sales
- Build a practical, step-by-step business development strategy
- Incorporate marketing, sales, and customer management in general planning
- Develop and implement a growth-enhancing partnership strategy
Recognising that business development is much more than just sales is the first important step to sustained growth. Development should be daily – not just when business starts to tail off, or you fall into a cycle of growth and regression. Plan for growth, and make it stick – Business Development For Dummies shows you how.
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£16.70£19.00Business Development For Dummies
£16.70£19.00 -
Business Gold: Build Awareness, Authority, and Advantage with LinkedIn Company Pages
Business Gold (second edition released November 2023) is the first-of-its-kind guide dedicated to unlocking the potential of LinkedIn Company Pages for your business. Ideal for every Company Page Admin, from beginners to seasoned marketers, B2B/B2C/B2G, this book is your roadmap to establishing a formidable online presence for your business on LinkedIn.Why LinkedIn Company Pages?
LinkedIn, the premier professional network, offers more than just networking opportunities. Its Company Pages are an untapped goldmine for businesses looking to elevate their brand, generate leads, attract top talent and outshine competitors. Business Gold meticulously guides you through the importance of LinkedIn Company Pages, showcasing why they are essential in today’s digital marketplace.From Setup to Success
Embark on a journey from setting up your Company Page to employing advanced strategies that integrate seamlessly into your marketing efforts. This book is not just about creating a page; it’s about transforming it into a powerful marketing tool.Gain Awareness, Authority, and Advantage
Learn how to- Develop a deep understanding “Awareness” of the significance of Company Pages.
- Establish your brand’s “Authority” with compelling content and engagement strategies.
- Create a competitive “Advantage” by creating an industry-leading community.
Expert Insights & Practical Tips
Business Gold: Build Awareness, Authority and Advantage with LinkedIn Company Pages gives you insights from leading industry LinkedIn experts Michelle J Raymond and Lynnaire Johnston.Who Should Read This?
Whether you’re a budding entrepreneur, a marketing professional, or a social media manager, if you are a LinkedIn Company Page admin, Business Gold is your essential guide to mastering LinkedIn Company Pages. Transform your LinkedIn presence and give your business the online boost it deserves.Get your copy of Business Gold today and turn LinkedIn page followers into business opportunities!
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£7.90£9.90 -
Business management for the IB Diploma: Prepare for Success
Enable your students to achieve success with the ultimate course companion; providing fully worked explanations of all framework requirements and topics, with practice questions and toolkit links to support and develop learning.
– Strengthen skills and build confidence with exam-style questions relating to the four key concepts: Change, Creativity, Ethics and Sustainability, and how to incorporate context and content connections into exam answers.
– Practice and revise effectively with a range of high achieving example answers, and demonstrations on the strategies used to reach them.
– Business management toolkit feature highlights the essential tools in the new course with tasks designed to support understanding.
– Achieve the best grades through advice given from a highly experienced author on how to approach each topic, with top tips and how to avoid common mistakes.
– Answers are available to download for free: www.hoddereducation.com/ib-extrasRead more
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Business Model Navigator, The: The strategies behind the most successful companies
A strong business model is the bedrock to business success. But all too often we fail to adapt, clinging to outdated business models that are no longer promising the results we need.
This new edition builds on the well-known methodology of the first edition to allow you to innovate, test and implement new business models within your industry. Discover the idea of business model innovation, from structuring the process of innovation of a company’s business model to encouraging outside-the-box thinking. With expert authors, The Business Model Navigator combines learning research with evidence of high practical impact, allowing you to master the transformation journey and lead your business to success.
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£16.10£23.70 -
BUSINESS PLANNING ESSENTIALS FOR DUMMIES
All the basics you need to design a successful business planWhether you’re starting your first business or you’re a serial entrepreneur, you know how important a good business plan is to your business’s ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed―from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.
- Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality
- Serves as an ideal refresher or introduction to the topic in an affordable small-format edition
- Intended for anyone starting their first business or even just thinking about it
Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?
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£8.80£10.00BUSINESS PLANNING ESSENTIALS FOR DUMMIES
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Business Wealth Without Risk: How to Create a Lifetime of Income & Wealth Every 3 to 5 years
“Do You Want To Discover The Secrets To Creating A Lifetime Of Income Every 3 to 5 Years—Even If You’re Just Starting Out? Then Keep Reading…”
Ever felt the thrill of a brilliant business idea only to slam into the brick wall of risk and uncertainty? You’re not alone. Even giants like Elon Musk and Warren Buffett faced the same daunting question at some point: “Is it worth the risk?”
The old business model would have you jump through hoops of fire, risk losing money and time, often only to hit a dead end. But those days are gone. Today, the smartest business owners on the planet know that financial growth doesn’t have to be a roll of the dice. Are you ready to step into this new paradigm?
In this book, you’ll discover:
- The foolproof formula for calculated business decisions that virtually eliminate common risks
- 7 unconventional avenues for sustainable profits you’ve probably overlooked
- The art of creating a ‘Risk-Resistance Shield’ for your business, even if you’re just getting started
- The science behind risk-free scalability, regardless of your industry
- How to turn competitors into collaborators and multiply your profits
- And so much more…
Still curious? Here are some answers…
Are the strategies in this book tested?
Absolutely! We’ve included real-life case studies to show you the results.
Does this really work for anyone?
Even if you’re a small business or a solo entrepreneur, these tactics are designed to launch, grow, and scale any business.
Are the benefits long-term?
100% The principles are rooted in timeless business practices used by the top 1% of business owners and entrepreneurs for sustainable growth.
This book is not just another business guide. It’s a comprehensive blueprint designed by experts who’ve turned businesses around in record times—even in recessions. These are the exact strategies being used today, and now you can use them too.
If you’re ready to unlock the secret to building sustainable wealth without risking everything to do so, don’t wait another minute. Begin your journey to a wealthier, more secure business future.
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Can Marketing Save the Planet?: 101 Practical Ways to Use Sustainable Marketing as a Force for Good
An exploration of some of the most high profile environmental and sustainability challenges facing businesses and consumers, and 101 of the most practical solutions from the world of marketing.In our fast-moving and consumer-driven world – in which more than 10 million people are Marketers – social and environmental issues are increasingly being moved to the top of boardroom agendas. Each and every company, and therefore every marketer, has a responsibility to learn about the changing landscape in which they operate, and to adapt their skills, creativity and influence accordingly.
From the authors of Sustainable Marketing, awarded Highly Commended at the Business Book Awards 2022, Can Marketing Save the Planet? is the ultimate guidebook for this journey, taking a deep dive into some of the most high profile subjects and solutions that every marketer needs to know about. It details the main priorities that companies should consider, and provides a 101-topic directory of the practical and realistic ways in which marketers can drive positive impact, showing that, even in the age of consumerism, marketing CAN be a force for good.
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£23.60 -
CCEA A2 Unit 1 Business Studies Student Guide 3: Strategic decision making
Reinforce your understanding of CCEA A2 Unit 1: Strategic decision making and improve your exam technique for the CCEA A2 Unit A assessment.
Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades.
This Student Guide will help you to:
– Identify key content for the exams with our concise coverage of topics
– Avoid common pitfalls with clear definitions and exam tips throughout
– Reinforce your learning with bullet-list summaries at the end of each section
– Test your knowledge with rapid-fire knowledge check questions and answers
– Find out what examiners are looking for with our Questions & Answers sectionRead more
£9.50 -
Chaos Coordinator Because Freaking Miracle Worker Is Not a Job Title: Funny Novelty Office Gag Christmas | Lined Paperback Notebook | Matte Finish Cover | White Paper | Funny…
Looking for a funny notebook for a coworker, team work, or boss?
A Fun Office Notebook is Perfect Gift for women, men, Seniors, friends, Coworkers, Colleagues Employees, or your Boss. It makes a great present with fun Sayings and Office Humor. Good choice for Secretary Day, Teacher, Employee Appreciation, and Coworker Leaving Gifts. Hilarious for busy moms, dads, aunts, sisters, brothers, Kindergarten teachers, office professionals and everyone who likes a good laugh.Sized at 6 x 9 inches (similar to A5), this work notebook is designed to add a touch of fun to your workday and meetings. Whether you’re looking to brighten your own day or surprise a coworker, colleague, project team member, or even your boss, this journal is a great choice.
Whether it’s for the office, for personal use, or to be given as a gift, share the joy of humor with this funny 6″ x 9″, College Ruled, 100-page Notebook Journal. It’s a great gift for business owners, friends, family, or anyone you want to show appreciation for. Perfect for Holidays (Christmas, Secret Santa, Stocking Stuffer), Birthdays, and Special Occasions.
Great for Christmas for Your Staff Members
Perfect for Company Meetings or to Take Notes
Great Alternative to a Card
Sturdy cover and high quality paper is great for ink, marker, or gel pens or pencils of any type.
Details:- 6×9 inch
- Blank lined
- 100 Pages
- Professional and Trendy designed cover
Scroll Up and Click The Buy Button to Get Yours and Make them Happy!
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£5.20 -
Chaos Coordinator Because Freaking Miracle Worker Is Not a Job Title.: Coworker Notebook (Funny Office Journals)- Lined Blank Notebook Journal
A lined notebook journal to show appreciation to someone special. The Perfect Christmas Gift for female employee, coworker or friend. Makes a great employee appreciation gifts for women.
- 108 LINED pages.
- Dimensions: 6″ x 9”.
- Custom Designed Glossy Cover.
Click on BossLady Awesome Notebooks (Author) for more awesome gifts.
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£5.70 -
ChatGPT For Dummies (For Dummies (Computer/tech))
Learn how the disruptive AI chatbot is going to change school, work, and beyond
ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it’s asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you’ll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You’ll also explore the ethics of using AI-generated content for various purposes. Written by a journalist who’s been on the front lines of artificial intelligence for over a decade, this book dives deep into ChatGPT’s potential, so you can make informed decisions―without asking ChatGPT for help.
- Learn how ChatGPT works and how it fits into the world of generative AI
- Harness the power of ChatGPT to help you, and avoid letting it hinder you
- Write queries that deliver the kind of response you want
- Take a look into how the ChatGPT API interacts with other tools and platforms
This just-in-time Dummies title is perfect for any life or career may be impacted by ChatGPT and other AI. ChatGPT is just the tip of the iceberg, and this book can help you prepare for the future.
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£11.30£15.20ChatGPT For Dummies (For Dummies (Computer/tech))
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Choose Your Enemies Wisely: Business Planning for the Audacious Few
What’s the difference between your competitor and your enemy? You know who your competitors are. You keep tabs on them regularly, and can list them calmly, along with their strengths and weaknesses. But your enemies are a whole other matter. They’re the haters and the doubters who said you’d never make it, the ones who stomped on your dreams. When you think about your enemies, you get emotional. You feel like you won’t let anything―or anyone―stop you. In Choose Your Enemies Wisely, Patrick Bet-David, #1 Wall Street Journal bestselling author, founder of Valuetainment, and host of The PBD Podcast, shows how to harness that emotion to turbocharge your business, dominate this year, and grow for generations after. But first, you need to choose your enemies wisely. Bet-David has spent years perfecting the system that led to the knockout success of his own financial services company. Now, Bet-David shares the secret behind this system: his 12 Business Building Blocks, which will teach you how to seamlessly blend emotion and logic in your business plan. Both a practical document for achieving goals and the fuel needed to fire up yourself and your team, this plan goes beyond the “how” and digs deeper into the “why”: not only how you’ll get funding, but why you need long-term vision; why you must build a culture that makes employees want to run through walls; why you have to know the enemy you’re out to prove wrong. Straightforward and simple, the steps in this book will lead you to move the levers that create exponential growth and lasting success. Read Choose Your Enemies Wisely if you are a visionary, dreamer, and big thinker. Where you are now in your business journey doesn’t matter. By following Bet-David’s plan, you will set up your business for sustainable success and accomplish your most audacious goals.Read more
£21.10£24.30 -
Clever Security Clever Business: Using a Security Management System to enhance security, unlock business opportunities and boost cost-efficiency
Enhance security. Unlock business opportunities. Boost cost-efficiency.
Terrorists and other criminals are constantly probing the cyber and physical defences of businesses, testing the robustness of the security measures and the alertness and resolve of the people. These are real risks yet the response is often questionable. Businesses adopt security measures that provide uncertain levels of protection and place a drag on business opportunities in return for what seems an unfathomably big budget.
Underlying the unease about the security measures and budget is the ill-informed security culture of “It will never happen here….”.
If only there was a better way….
If only there was a way to understand the magnitude of the security risks, what security measures were appropriate, and what the security budget should actually be.
If only there was a way to coordinate physical, cyber and personnel security.
If only there was a way to align security to business goals, enabling progress rather than restricting it.
If only there was a way to assure the business that it was adequately protected and there would be no unwelcome surprises.….There is, and it’s easier than the “carry on as you are” option
Clever Security, Clever Business reveals the secrets for blending agile security with informed business management to deploy security where and when it’s needed. It shows how a Security Management System – a SeMS – can equip security and business managers with the tools to keep security in proportion with the right budget for the right security measures.
Properly executed, a SeMS is an enabler of business success, opening doors to new business opportunities by providing the certainty needed to make confident business decisions – and doing so cost-efficiently.
But you can’t buy a SeMS off the shelf that will support the goals and harness the idiosyncrasies of your business, you have to grow one organically. Based on the experience of successful SeMS projects, Clever Security, Clever Business shows you how to build a practical corporate security management solution and develop healthy security behaviours using proven business processes and methods.“Very thought provoking and a must read for any CEO and Head of Security”
Billy Hann, CEO, Dublin Bus“Engaging, thought-provoking, a very approachable and practical explanation of security management”
Rania Khbais, Course Leader and Senior Lecturer in Aviation Security, Buckinghamshire New University“Essential insights that are applicable for security teams across industries”
Tom Willis, Chief Executive, Shoreham PortRead more
£12.30 -
Coaching for Performance: The Principles and Practice of Coaching and Leadership FULLY REVISED 5TH ANNIVERSARY EDITION: The Principles and Practice of … FULLY REVISED 25TH…
Coaching for Performance is the #1 book for coaches, leaders, talent managers and professionals around the world. This is the definitive, updated and expanded edition.
“The proven resource for all coaches and pioneers of the future of coaching.” Magdalena N. Mook, CEO, International Coach Federation (ICF)
An international bestseller, featuring the powerful GROW model, this book is the founding text of the coaching profession. It explains why enabling people to bring the best out of themselves is the key to driving productivity, growth, and engagement. A meaningful coaching culture has the potential to transform the relationship between organizations and employees and to put both on the path to long-term success.
Written by Sir John Whitmore, the pioneer of coaching, and Performance Consultants, the global market leaders in performance coaching, this extensively revised and extended edition will revolutionize the traditional approach to organizational culture. Brand new practical exercises, corporate examples, coaching dialogues, and a glossary, strengthen the learning process, whilst a critical new chapter demonstrates how to measure the benefits of coaching as a return on investment, ensuring this landmark new edition will remain at the forefront of professional coaching and leadership development.
“Shines a light on what it takes to create high performance.” John McFarlane, Chairman, Barclays, Chairman, TheCityUK
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£13.00£21.99 -
COACHING HABIT: Say Less, Ask More & Change the Way You Lead Forever
Look for Michael’s new book, The Advice Trap, which focuses on taming your Advice Monster so you can stay curious a little longer and change the way you lead forever.In Michael Bungay Stanier’s The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.
Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. He unpacks seven essential coaching questions to demonstrate how―by saying less and asking more―you can develop coaching methods that produce great results.
· Get straight to the point in any conversation with The Kickstart Question
· Stay on track during any interaction with The Awe Question
· Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question
· Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question
· Finally ensure others find your coaching as beneficial as you do with The Learning QuestionA fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work―and your workplace―from good to great.
“Coaching is an art and it’s far easier said than done. It takes courage to ask a question rather than offer up advice, provide and answer, or unleash a solution. giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And he guides us through the tricky part―how to take this new information and turn it into habits and a daily practice.
―Brené Brown, author of Rising Strong and Daring Greatly.Read more
£9.10£13.99 -
Coaching Salespeople into Sales Champions: A Tactical Playbook for Managers and Executives
Sales training doesn’t develop sales champions. Managers do.
The secret to developing a team of high performers isn’t more training but better coaching. When managers effectively coach their people around best practices, core competencies and the inner game of coaching that develops the champion attitude, it makes your training stick. With Keith Rosen’s coaching methodology and proven L.E.A.D.S. Coaching Framework™ used by the world’s top organizations, you’ll get your sales and management teams to perform better – fast.
Coaching Salespeople into Sales Champions is your playbook to creating a thriving coaching culture and building a team of top producers. This book is packed with case studies, a 30 Day Turnaround Strategy for underperformers, a library of coaching templates and scripts, as well as hundreds of powerful coaching questions you can use immediately to coach anyone in any situation.
You will learn how to confidently facilitate powerful, engaging coaching conversations so that your team can resolve their own problems and take ownership of the solution. You’ll also discover how to leverage the true power of observation and deliver feedback that results in positive behavioral changes, so that you can successfully motivate and develop your team and each individual to reach business objectives faster.
Winner of Five International Best Book Awards, Coaching Salespeople Into Sales Champions is your tactical, step-by-step playbook for any people manager looking to:
- Boost sales, productivity and personal accountability, while reducing your workload
- Conduct customer/pipeline reviews that improve forecast accuracy, customer retention and uncover new selling opportunities
- Achieve a long term ROI from coaching by ensuring it’s woven into your daily rhythm of business
- Design, launch and sustain a successful internal coaching program
- Turn-around underperformers in 30 days or less
- Build deeper trust and handle difficult conversations by creating alignment around each person’s goals and your objectives
- Coach and retain your top performers
- Collaborate more powerfully and communicate like a world-class leader
Training develops salespeople. Coaching develops sales champions. Your new competitive edge.
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£19.30£23.80 -
Coffee’s for Closers: The Best Real Life Sales Book You’ll Ever Read
Practical, real-world sales advice you can apply immediately to improve your numbers
In Coffee’s For Closers: The Best Real Life Sales Book You’ll Ever Read, veteran sales leader and coach Tony Morris delivers a can’t-miss, hands-on guide to becoming the best salesperson you can be. This is not a book filled with high-level theories – rather it is a book that offers innovative and easy-to-understand sales techniques you can apply immediately and integrate into your daily life as a salesperson.
In the book, you’ll explore tried-and-true, step-by-step tutorials on getting past gatekeepers, cold-calling, questioning, listening to customers, and crafting airtight proposals. You’ll also find:
- Expert tips on gaining commitment and closing, as well as advice on how to handle prospects’ objections and stalling tactics
- Ways to generate leads, build rapport with customers, prepare for your next sales call, and even manage your time wisely
- Strategies for handling rejection – a frequently encountered experience for every salesperson
A practical blueprint for sales success that is heavily informed by real-world experience and commonsense, Coffee’s For Closers will become one of those essential resources you rely on to inform your everyday approach to sales.
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£16.20£18.00 -
Cognitive Biases Mastery – 2 Books In 1: How To Outsmart Mental Pitfalls And Make Smarter Choices To Elevate Work Performance (Decision Making Mastery)
Your subconscious is working against you – a simple tweak to your thought process can fix that.
We’re all biased.
You may have read the above and already your mind is raising its defenses. No… I don’t have a biased bone in my body.
The fact is: you do. So does everyone around you.
Scientific studies, in fact, suggest that certain forms of bias may be hardwired into the human psyche.
For instance, Professor Stephen Neuberg published research in the Journal of Personality and Social Psychology in 2005, showing that we evolved as a species to quickly assess dangers posed by those outside our group for survival.
The ability to process information rapidly was a life-or-death evolutionary advantage to our ancestors in their hostile environment.
As our environmental landscape changed, we still needed to process information with speed, but the decisions became increasingly nuanced.
The swift system that evolved to identify and mitigate threats in hunter-gatherer societies became faulty, resulting in several cognitive biases everyone harbors.
Cognitive biases – or mental shortcuts – help you sift through the massive volumes of information available at each given time.
One comes to appreciate this thought process when confronted with the fact that, according to Professor Timothy Wilson from the University of Virginia, we face about 11,000,000 pieces of information simultaneously.
However, these mental shortcuts can lead to irrational, false, or even harmful conclusions.
For example, an HR manager – overestimating their understanding of a subject – could neglect to consult knowledge specialists during their hunt for new tech solutions.
This could lead to a loss of crucial time required for operational tasks.
Worse, this decision could lead to losing company money on ineffective tech solutions.
Such cognitive processes can consequently prove detrimental to your professional and personal life.
But wait – you didn’t think we’d leave you without good news, did you?
All the techniques that give you control over subconscious cognitive activities are within your reach.
This book bundle will help you to identify and correct the cognitive biases you fall prey to in your everyday life.
This book bundle includes:
- Cognitive Biases In A Nutshell: How To Spot And Stop The Hiccups In Our Thinking Process
- Lay Off Your Cognitive Biases: How To Identify Them And Ways To Prevent Disastrous Mistakes And Missed Opportunities At Work
Here’s just a fraction of what you’ll discover inside:
- How wanting something to be true influences you to “find” evidence that it is and how to avoid this
- Elon Musk’s secret behind professional and personal growth
- The 5 ways your ego tricks you into thinking you know more than you do
- How bias exists along a scale and where yours falls on it
- What are the Halo and the Horn effects and how you can reduce their impact on your decisions
- Why this crucial mistake could cost you your job and land you at the “Peak of Mount Stupid” (And 6 strategies to help you overcome it)
- These 6 thought-provoking questions can eliminate any unconscious cognitive biases at play during your decision-making process
…and much, much more.
We’re not telling you we have a magic potion to eliminate your cognitive biases completely, but we sure do have a recipe filled with strategies you can eventually turn into habits.
This book bundle will set you apart because you will know what they are and how to steer clear of the traps they set for your reasoning.
Don’t let your brain become the biggest hurdle to your success. Scroll up and click “Add to Cart” now!
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£9.50 -
Cold Calling: What You Should Actually Do!
It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.
Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.
Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!
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£9.50 -
Collective Intelligence: How to build a business that’s smarter than you
“Sundberg and Begg have produced an essential guide to help leaders tap their organization’s full potential by creating the conditions for critical thinking, clear communication, and nimble execution.”
Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell is Human
Businesses need to be smart to succeed, but it’s not enough to make yourself smarter as the leader or to fill the company with smart people. Businesses full of smart people (and led by them) make stupid decisions all the time. Instead, in today’s rapidly changing, uncertain world you need to design your business itself to be intelligent, to harness the collective abilities of its people by systematically addressing critical thinking, communication and focus.
The real lesson from Amazon, Google and the like – that enables them to keep winning year after year – is that they do business intelligently. Business is complex, which is why it requires a deep, practical intelligence to survive, let alone thrive. This book shows why businesses that act smartest, and display an organizational capacity for critical thinking, underpinned with clear and effective communication, allowing them to develop razor-sharp focus, are the ones that really stand out and achieve sustained success.
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£10.10£12.30 -
Compassionate Leadership: Sustaining Wisdom, Humanity and Presence in Health and Social Care
Swirling Leaf Press (publisher) price on Amazon are fixed as follows: UK £15, Europe: €20+country tax, Amazon.com $22US, Canada $26, Australia $31.80+sales tax, Amazon Japan Yen2400+taxThose who work in health and social care give inspiring support for the health, happiness and well-being of all – communities, societies and nations. Yet their workplaces often harm their own health and well-being, affecting care quality, motivation, patient satisfaction and corroding cultures of compassion.
In these pages, an evidence-based approach to transforming the leadership and cultures of health and social care teams and organisations is described. Practical, powerful and compelling, it describes a strategy based on the core human value of compassion, showing that by sustaining that value in health and social care, we can cultivate wisdom, humanity, presence and high-quality in health and care services. Supplemented with practical resources, case examples and searching questions for discussion, it offers a simple, radical and powerfully effective strategy for change.
It is a call for leaders to nurture compassion within themselves and across health and social care institutions, to support healthier and happier institutions and communities. It challenges leaders at every level to have the courage and authenticity to embody compassion in their leadership now and for the long-term future.
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£15.00 -
Complete MBA For Dummies, 2nd Edition
Your guide to understanding the basics of an MBAWant to get an MBA? The Complete MBA For Dummies, 2nd Edition, is the practical, plain-English guide that covers all the basics of a top-notch MBA program, helping you to navigate today’s most innovative business strategies. From management to entrepreneurship to strategic planning, you’ll understand the hottest trends and get the latest techniques for motivating employees, building global partnerships, managing risk, and manufacturing.
This fun, easy-to-access guide is full of useful information, tips, and checklists that will help you lead, manage, or participate in any business at a high level of competence. You’ll find out how to use databases to your advantage, recognize and reward your employees, analyze financial statements, and understand the challenges of strategic planning in a global business environment. You’ll also learn the basic principals of accounting, get a grip on the concepts behind stocks and bonds, and find out how technology has revolutionized everything from manufacturing to marketing. Discover how to:
- Know and respond to your customers’ needs
- Handle budgets and forecasts
- Recruit and retain top people
- Establish and run employee teams
- Use Sarbanes-Oxley to your company’s advantage
- Negotiate with the best of them
- Build long-term relationships with clients
- Avoid common managerial mistakes
- Improve cash flow
- Market your products and services
- Make the most of your advertising dollar
Once you know what an MBA knows, the sky’s the limit. Read The Complete MBA For Dummies, 2nd Edition, and watch your career take off!
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£16.20£18.00Complete MBA For Dummies, 2nd Edition
£16.20£18.00 -
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors. (Essential SEO Strategies Books)
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors.
“COMPLETE SEMrush for SEO” is the ultimate guide for mastering search engine optimization using the SEMrush toolkit. SEMrush is a powerful SEO tool that provides invaluable insights into your website’s search engine performance and helps you identify areas for improvement. In this comprehensive guide, you’ll learn how to use SEMrush to conduct keyword research, track your rankings, analyze your competitors, and optimize your content.
The book is written by an experienced SEO expert who has used SEMrush to drive traffic and sales for numerous clients. The author provides step-by-step instructions for using SEMrush’s features, with clear explanations and examples that make it easy for beginners to understand.
Whether you’re a seasoned SEO pro or just starting out, “COMPLETE SEMrush for SEO” will teach you everything you need to know to optimize your website and improve your search engine rankings. You’ll learn how to:
- Conduct keyword research to find the best keywords for your website
- Analyze your competitors’ SEO strategies and identify areas where you can gain an advantage
- Track your website’s rankings and monitor your progress over time
- Optimize your website’s content to improve your search engine visibility
Use SEMrush’s advanced features to uncover new opportunities for growth
With “COMPLETE SEMrush for SEO” as your guide, you’ll have all the knowledge and tools you need to succeed in the highly competitive world of SEO.
Whether you’re a blogger, online business owner, or marketing professional, this book is an essential resource for anyone looking to improve their search engine rankings and drive more traffic to their website.
scroll up and purchase!!!!!!
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£12.20 -
Content Marketing for Nonprofits: A Communications Map for Engaging Your Community, Becoming a Favorite Cause, and Raising More Money (The Jossey-Bass Nonprofit Guidebook Series…
Nonprofits are communicating more often and in more ways than ever before . . .but is anyone paying attention?
In her follow-up to The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause, Kivi Leroux Miller shows you how to design and implement a content marketing strategy that will attract people to your cause, rather than begging for their attention or interrupting them with your communications. Youll learn how to plan, create, share, and manage relevant and valuable content that inspires and motivates people to support your nonprofit in many different ways.
Inside:
- Eye-opening look at how nonprofit marketing and fundraising is changing, and the perils of not quickly adapting
- Up-to-date guidance on communicating in a fast-paced, multichannel world
- How to make big-picture strategic decisions about your content, followed by pragmatic and doable tactics on everything from editorial calendars to repurposing content
- Real-world examples from 100+ nonprofits of all sizes and missions
This book is your must-have guide to communicating so that you keep the supporters you already have, attract new ones, and together, change the world for the better.
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£26.60 -
Content Marketing Strategy: Harness the Power of Your Brand’s Voice
Do you know how to turn the attention your content receives into profit? With a meaningful content marketing strategy, you can.
An organization’s content communicates everything to consumers. Content marketing is one of the most important pieces of the marketing plan, but many businesses do not take approach it strategically. As Chief Strategy Advisor for the Content Marketing Institute and CEO and Chief Strategy Officer for The Content Advisory, Robert Rose helps transform brands by honing their content marketing. In this book, he walks readers through his scalable, strategic approach.
Content Marketing Strategy explains what top brands are doing to streamline their content and how marketing strategists can scale their methods to create business success. The chapters cover stacking a team, working with marketing and branding professionals on a consistent tone and message, setting meaningful goals for the content strategy, implementing it, and measuring the resulting outcomes. Filled with compelling examples from leaders in content marketing, including Salesforce, Cleveland Clinics, Amazon, and Arrow Electronics, the book offers a new model that will transform and optimize your content marketing.
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£23.70 -
Corporate Finance: The Basics
Corporate Finance: The Basics is a concise introduction to the inner workings of finance at the company level. It aims to take the fear out of corporate finance and add the fun in, presenting the subject in a way that is simple to grasp and easy to digest. Its aim is to explain – and demystify – the essential ideas of corporate finance, avoiding the heavy use of maths and formulae. The calculations and figures in the book are purely to illustrate fundamental concepts, appealing to readers’ common sense, rather than stretch their ability to do “number-crunching”.
Topics covered include:
- Financial statements through the corporate finance lens
- How to make investment decisions
- Cash versus profit
- Net working capital management
- How to determine the value of a business
Through the use of a subject map, this book explains how the key components of the subject are connected with each other, strengthening the reader’s understanding. This book is the ideal introduction for anyone looking for a short yet scholarly overview of corporate finance.
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£16.30£19.00Corporate Finance: The Basics
£16.30£19.00 -
Corporate Rebels: Make work more fun
8 radical lessons from 100 of the world’s most inspiring companies
Today’s workplaces are broken. Badly broken. With 85% of employees disengaged, 23% feeling burned out and 37% believing that their job makes no useful contribution to society, work as we know it today is simply not working.
The good news? There is a better way. And it’s not just theory. It’s already practiced in pioneering organisations around the globe. Drawing on Minnaar and De Morree’s visits to 100+ of the world’s most progressive organisations, this book gives direct evidence that you can make work enjoyable and rewarding, while boosting performance and success.
This book is for people who know workplaces could, and should, be better. Whether you’re in the leadership team, a rebel who has been suppressed by corporate dogma or a manager who is trapped in the broken system: this book is for you!
The Corporate Rebels’ blog is read in over 100 countries and has been featured in The New York Times, Forbes, HuffPost, The Guardian, and the BBC. The authors have been listed among the Top 30 Emergent Management Thinkers and won the 2019 Thinkers50 Radar Award.
Want to learn how to improve employee engagement? Rethink company culture? How to change your workplace? Get ready to dive into more than 20 examples of the best company cultures. Learn, be inspired, and revolutionise today’s workplaces.
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£12.30 -
Cracking the Sales Management Code: The Secrets to Measuring and Managing Sales Performance (BUSINESS BOOKS)
Boost sales results by zeroing in on the metrics that matter most
“Sales may be an art, but sales management is a science. Cracking the Sales Management Code reveals that science and gives practical steps to identify the metrics you must measure to manage toward success.”
―Arthur Dorfman, National Vice President, SAP“Cracking the Sales Management Code is a must-read for anyone who wants to bring his or her sales management team into the 21st century.”
―Mike Nathe, Senior Vice President, Essilor Laboratories of America“The authors correctly assert that the proliferation of management reporting has created a false sense of control for sales executives. Real control is derived from clear direction to the field―and this book tells how do to that in an easy-to-understand, actionable manner.”
―Michael R. Jenkins, Signature Client Vice President, AT&T Global Enterprise Solutions“There are things that can be managed in a sales force, and there are things that cannot. Too often sales management doesn’t see the difference. This book is invaluable because it reveals the manageable activities that actually drive sales results.”
―John Davis, Vice President, St. Jude Medical“Cracking the Sales Management Code is one of the most important resources available on effective sales management. . . . It should be required reading for every sales leader.”
―Bob Kelly, Chairman, The Sales Management Association“A must-read for managers who want to have a greater impact on sales force performance.”
―James Lattin, Robert A. Magowan Professor of Marketing, Graduate School of Business, Stanford University“This book offers a solution to close the gap between sales processes and business results. It shows a new way to think critically about the strategies and tactics necessary to move a sales team from good to great!”
―Anita Abjornson, Sales Management Effectiveness, Abbott LaboratoriesAbout the Book:
There are literally thousands of books on selling, coaching, and leadership, but what about the particulars of managing a sales force? Where are the frameworks, metrics, and best practices to help you succeed?
Based on extensive research into how world-class companies measure and manage their sales forces, Cracking the Sales Management Code is the first operating manual for sales management. In it you will discover:
- The five critical processes that drive sales performance
- How to choose the right processes for your own team
- The three levels of sales metrics you must collect
- Which metrics you can “manage” and which ones you can’t
- How to prioritize conflicting sales objectives
- How to align seller activities with business results
- How to use CRM to improve the impact of coaching
As Neil Rackham writes in the foreword: “There’s an acute shortage of good books on the specifics of sales management. Cracking the Sales Management Code is about the practical specifics of sales management in the new era, and it fills a void.”
Cracking the Sales Management Code fills that void by providing foundational knowledge about how the sales force works. It reveals the gears and levers that actually control sales results. It adds clarity to things that you intuitively know and provides insight into things that you don’t. It will change the way you manage your sellers from day to day, as well as the results you get from year to year.
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£21.80£25.60 -
Creating an LGBT+ Inclusive Workplace: The Practical Resource Guide for Business Leaders
Setting out best practices and professional guidance for creating LGBT+ inclusive workplaces, this approachable and easy to follow book guides current and future leaders of all industries toward appropriate and proven ways to create safer working environments, update company policies, enhance continuing education and training, and better support LGBT+ people in the workplace.
Featuring real-life situations and scenarios, a glossary, and further resources, Creating an LGBT+ Inclusive Workplace enables professionals in all aspects of professional roles to integrate foundational concepts into their everyday interactions with staff at all levels as well as within the community to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all. This book includes postcards from PostSecret as its foreword and more than a dozen exclusive interviews from the world’s top leaders in a variety of industries with world-renowned reputations.
Enabling professionals in a variety of business roles to create an overall workplace culture that nurtures a welcoming, inclusive, and affirming environment for all, this book is an essential resource for independent readers, department teams, and entire corporations.
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£27.40 -
CROSSROADS: Rugby League’s Greatest Battle
Crossroads – Rugby League’s Greatest Battle is a contrarian and controversial look at rugby league in Australia and the great challenges and threats the code faces into the future.
After the bitter civil war of Super League in the mid 1990s that ripped the heart out of the game, the code was supposed to have a happy ending with the newly merged NRL in 1998 and the creation of the Australian Rugby League Commission (ARLC) in 2012 to govern the code independently, which would enable the code to fight fire with other sports in Australia and allow the sport to finally reach its potential. But that happy ending has eluded the sport and seems further away than ever before, despite the media’s lavish praise for current Chairman Peter V’landys.
Despite rugby league dominating and being the number one sport in both New South Wales and Queensland, with record television ratings, large media deals, solid crowds and extensive media coverage, the game faces great risks to its long-term success, both from within and externally, with threats from the nation’s strongest sport, the AFL.
The outside looks great to most fans, but as Covid exposed the fragilities of the code after years of fiscal mismanagement, only by going deeper do you see the real health of the patient.
Crossroads examines key matters which are not often discussed in today’s agenda-driven and non-independent corporate media, such as leadership, governance, the role of Peter V’landys, country rugby league, financial mismanagement, integrity and ethics, the dangers of today’s media, politics, grassroots, NRL product, expansion, the World Club Challenge and the international game.
Written from the perspective of a long-time fan who is completely independent, it’s a no-nonsense look at the sport and a must read for all who love rugby league.
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£15.80 -
Culture Map: Decoding How People Think, Lead, and Get Things Done Across Cultures
Whether you work in a home office or abroad, business success in our ever more globalized and virtual world requires the skills to navigate through cultural differences and decode cultures foreign to your own. Renowned expert Erin Meyer is your guide through this subtle, sometimes treacherous terrain where people from starkly different backgrounds are expected to work harmoniously together.
When you have Americans who precede anything negative with three nice comments; French, Dutch, Israelis, and Germans who get straight to the point (“your presentation was simply awful”); Latin Americans and Asians who are steeped in hierarchy; Scandinavians who think the best boss is just one of the crowd–the result can be, well, sometimes interesting, even funny, but often disastrous.
Even with English as a global language, it’s easy to fall into cultural traps that endanger careers and sink deals when, say, a Brazilian manager tries to fathom how his Chinese suppliers really get things done, or an American team leader tries to get a handle on the intra-team dynamics between his Russian and Indian team members.
In The Culture Map, Erin Meyer provides a field-tested model for decoding how cultural differences impact international business. She combines a smart analytical framework with practical, actionable advice for succeeding in a global world.
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£12.65£14.99 -
Daniel H. Pink The Surprising Truth 3 Books Collection Set (When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human )
Daniel H. Pink The Surprising Truth 3 Books Collection Set ( When: The Scientific Secrets of Perfect Timing ,Drive: The Surprising Truth About What Motivates Us, To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others ). Description:- Drive: The Surprising Truth About What Motivates Us Forget everything you thought you knew about how to motivate people – at work, at school, at home. It is wrong. As Daniel H. Pink explains in his paradigm-shattering book Drive, the secret to high performance and satisfaction in today’s world is the deeply human need to direct our own lives, to learn and create new things, and to do better by ourselves and the world. To Sell is Human: The Surprising Truth About Persuading, Convincing, and Influencing Others Parents sell their kids on going to bed. Spouses sell their partners on mowing the lawn. We sell our bosses on giving us more money and more time off. And in astonishing numbers we go online to sell ourselves on Facebook, Twitter and online dating profiles. When: The Scientific Secrets of Perfect Timing Drawing on a rich trove of research from psychology, biology and economics, Pink reveals how best to live, work and succeed. How can we use the hidden patterns of the day to build the ideal schedule? Why do certain breaks dramatically improve student test scores? How can we turn a stumbling beginning into a fresh start? When should you have your first coffee of the day? Why is singing in time with other people as good for us as exercise? And what is the ideal time to quit a job, switch careers, or get married?Read more
£15.80£29.40 -
Daring Greatly: How the Courage to Be Vulnerable Transforms the Way We Live, Love, Parent, and Lead
**Now on Netflix as The Call to Courage**
‘She’s so good, Brené Brown, at finding the language to articulate collective feeling’ Dolly Alderton
Every time we are faced with change, no matter how great or small, we also face risk. We feel uncertain and exposed. We feel vulnerable. Most of us try to fight those feelings – or feel guilt for feeling them in the first place.
In a powerful new vision Dr Brené Brown challenges everything we think we know about vulnerability, and dispels the widely accepted myth that it’s a weakness. She argues that, in truth, vulnerability is strength and when we shut ourselves off from vulnerability – from revealing our true selves – we distance ourselves from the experiences that bring purpose and meaning to our lives.
Daring Greatly is the culmination of 12 years of groundbreaking social research, across every area of our lives including home, relationships, work, and parenting. It is an invitation to be courageous; to show up and let ourselves be seen, even when there are no guarantees.
This is vulnerability. This is daring greatly.
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£6.60£10.40 -
Data-Driven Sales: Learn how B2B sales leaders at HubSpot, Salesloft, and other top companies use data to grow faster
The days of steak dinners, generic email blasts, and smooth talking are rapidly fading. Businesses are relying on data to power their decisions, be more efficient, and grow faster. Salespeople are too.Personalization, automation, and smart management are just some of the ways that sales teams are saving time, improving conversion rates, and closing more deals. We interviewed leaders in B2B SaaS sales at companies like HubSpot, Salesloft, and OpenView to get practical advice on how to be a data-driven salesperson.
In Data-Driven Sales, you’ll get insight on a number of areas, including:
Chapter 1 — How to price your SaaS product
Chapter 2 — Using data for inbound lead qualification
Chapter 3 — The basics of scaling outbound sales
Chapter 4 — How to increase outbound email conversion
Chapter 5 — The art & science of predictive sales forecasting
Chapter 6 — Finding buying triggers
Chapter 7 — Optimizing sales compensation
Chapter 8 — How to create a repeatable sales process
Chapter 9 — Measure, motivate, and improve your sales team’s performance
Chapter 10 — The formula to scoring & hiring great sales repsRegardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Sales to become a modern salesperson, enhancing the way you see your product, leads, and team.
Here’s what one of our readers had to say about Data-Driven Sales:
“Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn’t.”
Hiten Shah, Co-Founder of Quick SproutRead more
£13.70 -
Deals: The Economic Structure of Business Transactions
Drawing on real-life cases from a wide range of industries, two acclaimed experts offer a sophisticated but accessible guide to business deals, designed to maximize value for your side.
Business transactions take widely varying forms—from multibillion-dollar corporate mergers to patent licenses to the signing of an all-star quarterback. Yet every deal shares the same goal, or at least should: to maximize the joint value created and to distribute that value among the parties. Building on decades of experience teaching and advising on business deals, Michael Klausner and Guhan Subramanian show how to accomplish this goal through rigorous attention to designing incentives, conveying information, and specifying parties’ rights and obligations.
Deals captures the range of real-life transactional complexities with case studies covering Microsoft’s acquisition of LinkedIn, Scarlett Johansson’s contract dispute with Disney over the release of Black Widow, litigation surrounding LVMH’s pandemic-disrupted acquisition of Tiffany, the feud between George Norcross and Lewis Katz over ownership of the Philadelphia Inquirer, NBC/Viacom’s negotiation with Paramount over the final three seasons of Frasier, and many more. In clear, concise terms, Klausner and Subramanian establish the basic framework of negotiation and the economic concepts that must be addressed in order to maximize value. They show how to tackle challenges, such as information asymmetry between buyer and seller, moral hazard, and opportunistic behavior. And the authors lay out responses to common risks associated with long-term contracts, emphasizing that a deal’s exit rights should be carefully considered at the start of transaction design.
Unique in its practical application of economic theory to actual dealmaking, this book will be an indispensable resource for students and for professionals across the business and legal world.
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£15.10 -
Decoded: The Science Behind Why We Buy
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
You’ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
- Gain an understanding of the Jobs to Be Done (JTBD) approach
- Take a closer look at the Ferrero neuroscience study that supports JTBD
- See updated and relevant case studies of JTBD at work
- Discover how to engage customers through digital touchpoints
If you’re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
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£13.60£17.10Decoded: The Science Behind Why We Buy
£13.60£17.10 -
Deemer on Technical Analysis: Expert Insights on Timing the Market and Profiting in the Long Run (BUSINESS BOOKS)
Build profits even in the worst of times with the methods of a Technical Analysis legend
“Deemer on Technical Analysis will become an instant investment book classic.”
―Douglas A. Kass, Seabreeze Partners Management, Inc.“Serving on the front lines of this investment discipline for the past 40 years with some of the most influential investors of our time, Deemer provides a front-row seat on some fascinating history, rich with insights and anecdotes and, of course, loaded with wisdom. His true gift is making the arcane world of technical analysis accessible and relevant to all investors. If Warren Buffett is the Oracle of Omaha, Deemer is the Prophet of Port St. Lucie.”
―Sandra Ward, Senior Editor, Barron’s“I have had the great pleasure of working with and getting to know some of the greatest technical analysts throughout the past 50 years. Walt Deemer is widely recognized as one of the best. His charm and wit in explaining the keys to successful investing will make [this] book a must-read and an all-time classic for first-time investors and professionals alike.”
―Paul Desmond, Lowry Research“Every investor can learn something from Walter Deemer.”
―David Fuller, Global Strategist, Fullermoney.comToday’s volatile markets are challenging for professional and retail investors alike. Just in time, Walter Deemer, a cornerstone of technical analysis for nearly 50 years, has culled his insight and knowledge to show investors how to achieve steady investment gains in the current markets.
With the stock market expected to trade generally sideways for many years, a buy-and-hold strategy may not give you the returns you need on your investments. In Deemer on Technical Analysis, Walter distills his decades spent on the front lines of the financial markets into a useful strategy that shows you how to time the markets to successfully grow wealth. The key is solid technical analysis.
Inside, you will learn the nuts and bolts of charting, identifying indicators, recognizing trends, and selecting the best stocks for your goals. This step-by-step guide shows you how to:
- Read the emotional characteristics of the markets in order to better direct investments
- Pinpoint the most profitable entry and exit points
- Effectively use the long-term timing tools preferred by top experts, including investor sentiment, relative strength, and trend recognition
- Cut through short-term noise with the Kondratiev Wave Cycle, Four-Year Cycle, and simple long-term chart analysis
Deemer on Technical Analysis also weaves in entertaining and clarifying anecdotes from the author’s colorful life working at prestigious firms, where he rubbed elbows with A-list icons of Wall Street. Each anecdote reinforces real-world applications of covered material to help you more effectively seize opportunities in the financial markets.
From his early days with Bob Farrell at Merrill Lynch and Gerry Tsai at the Manhattan Fund, to his years as head of market analysis at Putnam Investments and president of DTR, Inc., Deemer has been dispensing timely advice exclusively to top figures in the field.
Now, in his quasi-retirement, this technician’s technician has written a book that levels the playing field, so that you, too, can invest like a pro.
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£33.20 -
Designing Data-Intensive Applications: The Big Ideas Behind Reliable, Scalable, and Maintainable Systems
Data is at the center of many challenges in system design today. Difficult issues need to be figured out, such as scalability, consistency, reliability, efficiency, and maintainability. In addition, we have an overwhelming variety of tools, including relational databases, NoSQL datastores, stream or batch processors, and message brokers. What are the right choices for your application? How do you make sense of all these buzzwords?
In this practical and comprehensive guide, author Martin Kleppmann helps you navigate this diverse landscape by examining the pros and cons of various technologies for processing and storing data. Software keeps changing, but the fundamental principles remain the same. With this book, software engineers and architects will learn how to apply those ideas in practice, and how to make full use of data in modern applications.
- Peer under the hood of the systems you already use, and learn how to use and operate them more effectively
- Make informed decisions by identifying the strengths and weaknesses of different tools
- Navigate the trade-offs around consistency, scalability, fault tolerance, and complexity
- Understand the distributed systems research upon which modern databases are built
- Peek behind the scenes of major online services, and learn from their architectures
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£34.75£47.99
