Management
-
Digital Business Strategy: How to Design, Build and Future-Proof a Business in the Digital Age
Digital transformation is a must. Consumers have fully embraced the digital age, and companies have followed suit, deploying programs to adapt to the rapidly evolving marketplace. But the pace of technological change is such that digital trends are shaping the future, revolutionizing the business world and turning it on its head. How can business leaders operate, innovate and thrive in the present and future digital market?
Digital Business Strategy – How to Design, Build and Future-Proof a Business in the Digital Age provides a practical step-by-step guide with frameworks, examples and real-world guidance to break down what is required to deliver complex business transformation.
Six comprehensive sections delve into: understanding the drivers of the digital age, how to develop a digital strategy, the core competencies of a digital business, how to execute transformational change and build a digital culture, how to deliver value today while creating opportunities for tomorrow through ambidextrous roadmap planning and execution techniques, and preparing for the next wave of innovation.
Digital Business Strategy is for C-Suite leaders, first-line management, entrepreneurs, SME business owners and students; anyone interested in shaping their team, business, service or proposition to be digitally sustainable and resilient in the present and future digital era.
Read more
£25.80£28.50 -
Digital Marketing
Digital Marketing provides the most comprehensive guide to all aspects of using the Internet, digital media and marketing technology to achieve the goals of integrated multichannel marketing.
This streamlined seventh edition provides comprehensive, practical guidance on how companies can get the most out of digital media and technology to meet their marketing goals. Digital Marketing links marketing theory with practical business experience through case studies from cutting edge companies
such as ASOS, Spotify, Zalando and Zappos, to help students understand digital marketing in the real world. To support this, new ‘Essential Digital Skills’ boxes give students guidance on how to develop key skills they will need in the workplace.Readers will learn best practice frameworks for developing a digital marketing strategy, plus success
factors for key digital marketing techniques including search marketing, conversion optimisation and
digital communications using social media including Twitter and Facebook.Read more
£19.00£53.20Digital Marketing
£19.00£53.20 -
Digital Marketing
Discover more about effective Digital Marketing strategies and practices, and expand your knowledge of the field, learning from the success stories of some of the biggest brands.
Digital Marketing, 8th edition is a market-leading text, providing you with the most comprehensive guide to the strategies, techniques, and online trends that have transformed the way companies communicate with their consumer audiences today.
The text, known for its clear structure and accessible content, offers you valuable insight into the main principles and aspects of Digital Marketing. The eighth edition has been comprehensively updated to help you learn more about the success factors of a digital marketing strategy, using key techniques in the area, including search, social media and content marketing, conversion optimisation, and marketing automation. It also introduces increased data-driven marketing techniques with many new examples covering digital analytics, artificial intelligence, and machine learning.
This latest edition also links marketing theory with practical business experience to help you understand digital marketing in the real world through case studies from market-leading and cutting-edge companies such as ASOS, Spotify, and L’Oréal.
Many useful features include self-assessment exercises and discussion questions to self-test your knowledge and understanding of the topics. With the ‘Essential Digital Skills’ boxes guiding you into developing key skills you will later need in the workplace, this leading textbook is a must-have guide for students and professionals.
Pearson, the world’s learning company.
Read more
£56.90£58.90Digital Marketing
£56.90£58.90 -
Digital Marketing Excellence: Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Written by two highly experienced digital marketing consultants, the book shows you how to:
- Draw up an outline integrated digital marketing plan
- Evaluate and apply digital marketing principles and models
- Integrate online and offline communications
- Implement customer-driven digital marketing as part of digital transformation
- Reduce costly trial and error
- Measure and enhance your digital marketing
- Learn best practices for reaching and engaging your audiences using the key digital marketing platforms.
This new edition has been streamlined to seamlessly integrate the latest developments in digital analytics, ethics and privacy, Predictive Analytics, Machine Learning and Artificial Intelligence. Including new international case studies and up-to-date examples throughout, this book cuts through the jargon to show marketers how to leverage data and digital technologies to their advantage.
Offering a highly structured and accessible guide to a critical and far-reaching subject, Digital Marketing Excellence, 6th edition,provides a vital reference point for all digital marketing students, and managers involved in digital marketing strategy and implementation.
Online resources have been fully updated for the new edition and include a new set of PowerPoint slides and a full test bank of questions and exercises.
Read more
£39.90£44.60 -
Digital Marketing for Businesses in easy steps
Nowadays, just having a website or an app is not enough. Potential customers aren t going to stumble across you by accident you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:
- The fundamentals of digital marketing.
- Getting more from your website and getting your digital house in order .
- The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- The art of blogging to get customer loyalty.
- How to create and launch a powerful Content Marketing Strategy.
- How to use Search Engine Marketing to ensure customers find you and buy from you.
- How to measure and optimize the effectiveness of your digital marketing.
Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses don t miss the trick!
Table of Contents
- Introduction to digital marketing
- Content is king
- Blogging
- SEM & SEO
- The customer journey
- Customer profiling
- Marketing automation
- Building landing pages that convert
- Optimizing your website
- Google Analytics
Read more
£11.40£12.30Digital Marketing for Businesses in easy steps
£11.40£12.30 -
Digital Marketing For Dummies (For Dummies (Business & Personal Finance))
Get digital with your brand today!
Digital Marketing for Dummies has the tools you need to step into the digital world and bring your marketing process up to date. In this book, you’ll discover how digital tools can expand your brand’s reach and help you acquire new customers. Digital marketing is all about increasing audience engagement, and the proven strategy and tactics in this guide can get your audience up and moving!
You’ll learn how to identify the digital markets and media that work best for your business―no wasting your time or money! Discover how much internet traffic is really worth to you and manage your online leads to convert web visitors into paying clients. From anonymous digital prospect to loyal customer―this book will take you through the whole process!
- Learn targeted digital strategies for increasing brand awareness
- Determine the best-fit online markets for your unique brand
- Access downloadable tools to put ideas into action
- Meet your business goals with proven digital tactics
Digital marketing is the wave of the business future, and you can get digital with the updated tips and techniques inside this book!
Read more
£19.00£24.70 -
Digital Marketing Strategy: An Integrated Approach to Online Marketing
Build an effective and practical digital marketing strategy with this bestselling guide, covering everything from automation and analytics to integrating AI.
Digital Marketing Strategy is a global bestseller, and a one-stop guide to structuring and building a more strategic approach to digital marketing. Now fully updated, this third edition covers the integration of AI in marketing, e-commerce, marketing automation, affiliate marketing and how to use digital analytical tools, plus new strategies for the latest cookie changes and privacy protection.
Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a successful digital marketing strategy for measurable, optimized results. Recommended by the Chartered Institute of Marketing (CIM), it is supported by real-world case studies from the likes of Coca-Cola, Spotify, Airbnb, Adidas and Hostelworld as well as checklists, key terms and insights from leading industry practitioners to help you develop your own digital marketing strategy. This book is an invaluable guide for both digital marketing students and entry-level to mid-management marketing professionals.
Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as presentation slides and activity sheets.
Read more
£26.40£28.50 -
Digital Marketing: Strategic Planning & Integration
An unbiased, balanced guide to all aspects of digital marketing, from social media, mobile and VR marketing to objectives, metrics and analytics. Covering all aspects of digital marketing planning and the latest models, the book also offers a range of tools to help implement your own digital marketing plans and strategies.
The second edition has been expanded to include new discussions and research on areas including digital privacy, types of influencers, social listening and the gig economy.
Key features:
- Supported by case examples from 28 global companies and brands including IKEA, Uber, Klarna and TikTok.
- A brand-new case study on Strava runs throughout the book to help you apply what you’ve learnt to real-world scenarios.
- ‘Ethical Insight’ boxes provide a reflective and challenging look at social issues and the negative side of marketing.
- ‘Digital Tool’ boxes introduce professional tools, such as ‘Spot the Troll’, Hootsuite and Padlet.
- The ‘Smartphone Sixty Seconds’ feature provides super-quick online activities using needing only your phone.
- Includes a new ‘Journal of Note’ feature in each chapter, to direct you to a key source of further reading.
- Worked digital marketing plan.
- Complimented by online resources, including PowerPoint slides, and Instructor’s Manual, quizzes, recommended video links and free SAGE Journal articles.
Suitable for digital and e-marketing courses at all levels, as well as professional courses for anyone interested in gaining a holistic understanding of digital marketing.
Read more
£37.10£43.70Digital Marketing: Strategic Planning & Integration
£37.10£43.70 -
Diversity, Equity & Inclusion For Dummies
Strengthen your company culture through inclusive and equitable policies and practicesThe global workforce and marketplace will continue to undergo dramatic demographic shifts―redefining the workplace, the workers, and how work gets done. Organizations that want to attract and retain the best talent and to capitalize on the full breath of their perspectives and experiences must first reflect our society as a whole, and secondly, must create the right kind of work environment where ALL talent can thrive. That means valuing diversity, creating more equitable policies and practices, and fostering a welcoming and inclusive culture.
In Diversity, Equity & Inclusion For Dummies, global workforce expert, and three-time Chief Diversity and Inclusion Officer Dr. Shirley Davis unveils her extensive collection of real-world experiences, stories, case studies, checklists, assessments, tips, and strategies that will give you a deeper understanding of the business impact of DEI and how your role as a leader can contribute to your company’s long term success.
You’ll learn:
- The fundamentals of DEI and how it drives business performance and impact
- How to conduct comprehensive DEI organizational assessments to identify systemic and institutional inequities
- Tactics and strategies for having necessary but difficult conversations, and how to make them impactful
- Skills and competencies that every leader needs in order to effectively lead the new generation of workers
- How to operationalize DEI across your organization, measure its impact, and sustain it long term
Diversity, Equity & Inclusion For Dummies is a must-read guide for any leader at any level who wants to ready themselves for the workplace of the future and reap the benefits of a full spectrum diverse ideas, backgrounds, and experiences. It also belongs on the reading lists of human resources and DEI professionals actively seeking to go broader, deeper, and have greater impact in their DEI work.
Read more
£19.30£23.70Diversity, Equity & Inclusion For Dummies
£19.30£23.70 -
Do Deal: Negotiate better. Find hidden value. Enrich relationships.
**Winner, Short Business Book – Business Book Awards 2023**
We negotiate constantly. In work, and in life. As we try to get the ‘best deal’, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and even laid the foundations for a strong future relationship?
In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative partnerships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:
- Identify your natural negotiating style
- Develop strategies to deal with difficult situations (and people)
- Build trust and negotiate more collaboratively
- Think creatively to enrich deal terms
With case studies from Glastonbury Festival and films such as True Grit, this is an essential read before any negotiation. Soon you’ll be approaching the bargaining table with new skills and greater confidence, regardless of the cards you’re holding. Deal?
Read more
£8.40£9.50 -
Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books): 7
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don’t just make something, but change something as well.
B&W photographs and illustrations throughout.
Read more
£8.60£9.50 -
Doctor Who, Classic Edition 2024 Calendar, Month To View Square Wall Calendar, Official Product
2024 Doctor Who Classic Edition Square Calendar. This calendar commemories 60 years of Doctor Who with each month featuring interesting images of popular character. This wall calendar also has large monthly date panels where you can keep track of appointments, birthdays and make plenty of notes.
Product Dimensions: 305 X 305 MM
Danilo is the leading publisher of officially licensed calendars, diaries, greeting cards, gift wrap and gift bags in the UK. We are a family run company that’s been operating for more than 40 years. Our licenses range from baby to adult. All the paper we use is responsibly sourced and we only work with suppliers and manufacturers that meet our stringent ethical requirements.
Read more
£6.79 -
Doing Discovery: The Single Most Important Element of Software Sales and Buyer Enablement Processes
A head of sales commented, “80% of my team believes they do a good job with discovery, but sadly they do not – they don’t know what they don’t know…!”Where do you stand with your discovery skills?
- Level 1: Uncovers statements of pain;
- Level 2: Uncovers pain and explores more deeply;
- Level 3: Uncovers pain, explores deeply, broadens the pain and investigates the impact;
- Level 4: Uncovers pain, explores and broadens, investigates impact and quantifies;
- Level 5: Uncovers pain, explores and broadens, investigates impact, quantifies and reengineers vision;
- Level 6: Applies these skills to the broad range of prospects represented across the Technology Adoption Curve, “burn victims”, disruptive and new product categories, transactional sales cycles, and other scenarios;
- Level 7: Integrates and aligns the skills above into a cohesive discovery methodology.
Most sales, presales, and customer-facing teams are operating at Level 2 or 3, with a few at Level 4 – this leaves a lot of room for improvement!
And, as Cohan notes, “the vendor who is perceived by the prospect as doing a superior job in discovery is in a competitively advantageous position.”
Reading and following the exercises in Doing Discovery can transform individuals, teams, and organizations from undifferentiated sellers into high-performing practitioners who achieve their sales objectives while truly enabling buyers, resulting in mutually successful outcomes that endure.
Read more
£19.50 -
Don’t Make Me Go All HR On You: Funny Office Notebook Journal Appreciation Gag Gift For Coworker Human Resources.
This is a lined notebook (lined front and back). Simple and elegant. 110 page, high-quality cover, and 6″ x 9″ inches in size.
This gag gift notebook is the best funny Gifts idea, perfect for writing notes or keeping diary life goals and dreams, task list organizer, goal tracker, habit tracker, and journaling.
This composition notebook has many uses:
- Write down your daily thoughts.
- Take meeting or class notes.
- Make to-do lists.
- Write down goals.
- Write letters.
- Write to poetry.
- And more…!
Read more
£3.40 -
Done Deal: An Insider’s Guide to Football Contracts, Multi-Million Pound Transfers and Premier League Big Business
‘If you want to know and understand how football really works, this is the book for you.’ Guillem Balagué
‘A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.’ Raphael Honigstein
‘A must-read for football fans.’ Freddie Ljungberg
Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.
What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder’s contract? And which team’s players can never wear red boots?
Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.
Read more
£7.30£10.40 -
Door to Door Sales: The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser
Door to Door Sales. The ULTIMATE guide to making up to £1,000 per week as a Self Employed Canvasser is a book packed full of proven direct sales techniques that will help you to earn thousands from canvassing door to door.This book is based on years of experience doing door to door sales, canvassing a variety of different products and cold calling on thousands of doors throughout the UK. It will teach you everything you need to know, from identifying suitable prospects to successfully turning blocks/objections, as well as giving you an insight into the day of a life of a Self Employed Canvasser.
After reading this book, you will be well equipped to go out there, cold calling on a variety of prospects and dealing with a variety of challenges, and make a successful living from canvassing.
All in all, this book is a must read for anyone contemplating on making a living from canvassing door to door.
Read more
£2.80 -
Dream like Vision Board Book: Craft Empowering Vision Boards with Over 500 Images, Quotes, and Words for Your Most Fulfilling Year Yet | Motivating Visuals for All Genders
Unlock the potential to manifest the life you desire in 2024 and beyond with the aid of this book. It’s your key to crafting dynamic, impactful, and visually captivating vision boards. Inside, you’ll discover a wealth of over 500 stunning images and word art pieces that can be effortlessly integrated into your personal vision board.Our clip art selection has been thoughtfully curated and thoughtfully printed on high-quality, single-sided paper to ensure the best experience.
The 2024 Vision Board Clip Art Book serves as your comprehensive toolkit for not only defining your dreams but also strategizing for the year 2024. It empowers you to harness the proven visualization technique of vision boards.
By using this resource, you’ll save valuable time and effort while crafting a vision board that’s not only aesthetically pleasing but also deeply meaningful.
Within these pages, you’ll discover a rich tapestry of ethnic diversity and inspirational content, including striking photographs, captivating graphics, engaging word art, and motivating quotes covering a wide spectrum of life areas:
Health, Finances, Family, Career, Personal Growth, Friendships, Romance, Lifestyle, Aspirations, Travel.
This book serves as your guide to constructing your vision board and taking tangible steps towards realizing the life you’ve always dreamed of.
No more blank or uninspiring boards. All you require is a sizable paper poster or corkboard, a pair of scissors, some glue, and this book to help you set, affirm, and manifest your desires.
IGNITE YOUR PASSIONS:
What vision do you hold for your future? Are you grappling with defining your dreams, or perhaps you’re uncertain about what you truly desire? If any of these questions resonate with you, you’ve landed in the right place.DESIGN YOUR PERFECT YEAR:
This clip art book provides you with the creative tools you need to kickstart your journey toward crafting an inspiring, powerful, and effective vision board. It’s your ticket to set the Law of Attraction in motion and design your perfect year.Read more
£8.50 -
E-Commerce Growth Strategy: A Brand-Driven Approach to Attract Shoppers, Build Community and Retain Customers
Increase visibility, customer engagement and conversion rates with the ultimate blueprint for e-commerce growth.
E-commerce Growth Strategy shares valuable insights and practical strategies to help businesses thrive in the rapidly accelerating e-commerce landscape. By connecting e-commerce tools and metrics to broader brand-building and marketing strategies, this book guides readers through essential areas such as customer-centricity, cross-functional collaboration, consumer data and behaviour, acquisition and retention strategies, community building, search engine marketing, paid social advertising, product development, alternative growth routes and tracking success.
Written by an experienced e-commerce growth advisor and operator,E-commerce Growth Strategy features bullet-pointed chapter summaries, interviews with industry leaders, case studies and online toolkits. E-commerce Growth Strategy is a vital resource for brands seeking to methodically plan, execute, and manage their e-commerce growth plans.
Read more
£23.70 -
Eat That Frog!: Get More Of The Important Things Done Today
There just isn’t enough time for everything on our ‘To Do’ list – and there never will be. Successful people don’t try to do everything. They learn to focus on the most important tasks and make sure they get done.
There’s an old saying that if the first thing you do each morning is to eat a live frog, you’ll have the satisfaction of knowing that it’s probably the worst thing you’ll do all day. Using ‘eat that frog’ as a metaphor for tackling the most challenging task of your day – the one you are most likely to procrastinate on, but also probably the one that can have the greatest positive impact on your life – Eat That Frog! shows you how to zero in on these critical tasks and organize your day. You’ll not only get more done faster, but get the right things done.
Bestselling author Brian Tracy cuts to the core of what is vital to effective time management: decision, discipline, and determination. In this fully revised and updated second edition, he provides brand new information on how to keep technology from dominating your time. He details twenty-one practical and doable steps that will help you stop procrastinating and get more of the important tasks done – today!
Read more
£7.99£9.99 -
Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders (Second Edition)
EATING THE BIG FISH : How Challenger Brands Can Compete Against Brand Leaders, Second Edition, Revised and ExpandedThe second edition of the international bestseller, now revised and updated for 2009, just in time for the business challenges ahead.
It contains over 25 new interviews and case histories, two completely new chapters, introduces a new typology of 12 different kinds of Challengers, has extensive updates of the main chapters, a range of new exercises, supplies weblinks to view interviews online and offers supplementary downloadable information.
Read more
£20.90£26.60 -
Educational Leadership Simplified: A guide for existing and aspiring leaders
Leading in education is a difficult job to do well. Political, financial and organisational pressures need to be managed smartly and difficult decisions need to be made. Written in Bob Bates′ trademark style, this guide offers concise and clear support to help you lead and inspire in education. In collaboration with Andy Bailey, a former headteacher and school inspector with recent Ofsted lead inspection experience, Bob combines practical knowledge of leadership roles in education with robust theories underpinning leadership and management.
Covering a wide range of key areas including team-building, coaching, conflict, change and budget management, creating a supportive work environment and working with various stakeholders – this is the go-to companion for anyone who is, or aspires to be, a senior leader in schools, colleges and other educational organisations.
Also from Bob Bates:
Learning Theories Simplified
A Quick Guide to Special Needs and DisabilitiesRead more
£19.00£21.80 -
El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud
ADVERTENCIA: No Leas Este Libro Si Odias El Dinero
Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.
En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.
Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.
Con este innovador libro descubrirás:
- Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
- Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
- Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
- Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
- Cómo aniquilar a la competencia y hacer que seas la única opción.
- Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
- Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.
-
Read more
£9.50 -
Emotional Intelligence For Dummies
Get smart about your feelings to achieve success and happiness
Emotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships. Raise emotionally intelligent kids, become a better leader at work, and land the job you want. Let Dummies be your guide to living your best life!
- Gain emotional awareness that you can use in the workplace and at home
- Engage in practical exercises to develop your emotional intelligence skills
- Apply emotional intelligence in parenting children and teenagers
- Reduce stress and realize greater personal happiness with a higher EQ
This new edition incorporates the latest research on emotional intelligence, the new EQ-i 2.0® model, and updated exercises. Anyone who wants to get a grip on their emotions and seek success in life will benefit from this fun and practical guide.
Read more
£14.70£18.00Emotional Intelligence For Dummies
£14.70£18.00 -
Empire Builder: The Road to a Billion
YOUR EMPIRE STARTS NOW.
You’ve got big dreams for your business, but the odds are not in your favor. You’re struggling to scale. Sometimes it’s hard to stay profitable. You know you need expert advice to grow.
CEO coach and executive thought leader Adam Coffey has been where you are. He, too, dared to dream of that elusive billion dollar exit. Then he took his companies to triple digit growth. In Empire Builder, he shows you how to do the same. From foundation framing to exit plan, Coffey fills your business toolbox with a wealth of hard-won, real-world strategies you can begin using today.
Discover how private equity can forever change the scope of your company. Draft the blueprint for steady rising growth. Understand how to wield the power of mergers and acquisitions. Step by step, Coffey helps you make the most of each new tool you acquire. Let Empire Builder help you beat the odds and achieve your first million while keeping your eyes on the billion dollar prize.
Read more
£3.10 -
Employment Law: A Practical Introduction: 21 (HR Fundamentals, 21)
The updated third edition of Employment Law is a clear and practical guide to understanding the complex, important system that regulates the relationship between employers and employees in the UK.
Understanding and applying the law effectively at work is essential for organizations. Employment Law offers a complete overview of the core components that form the interactions between an organization, its employees and the HR function. The third edition includes the latest developments and changes in law and HR perspectives, with new material on the changeability of the law, equal pay and parental leave.
Featuring practical tools, checklists, case studies and real-life examples, Employment Law builds legal knowledge in key areas including recruitment, contracts, discrimination, equal pay, health and safety and managing the end of the employment relationship. It is supported by case studies on topics such as early conciliation, implied rights and diversity and inclusion and online resources including person specification templates and appraisal forms and additional references.
HR Fundamentals is a series of succinct, practical guides featuring exercises, examples and case studies. They are ideal for students and those in the early stages of their HR careers.
Read more
£17.40£20.90 -
Essential Food Safety Management 2024: Kitchen Safety Recording Sheets Page A Day Dated Diary (Culina Salus Food Safety Management Books)
Page a Day Diary from January 2024 to December 2024. For your food business, kitchen, food truck, anywhere food is produced for the public.
Celebrating our 10 year anniversary!. Launched in 2014
Includes:
Staff Training Records
Food Temperature Recording Sheets
Fridge,Freezer,Chiller Temperature Recording Sheets
Opening,Closing Checks
Cleaning Schedules
Staff Training Records
Food Allergy Recording Section.
Plus much more.Read more
£28.50 -
Essentials of Marketing
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
Read more
£4.70Essentials of Marketing
£4.70 -
Essentials of Marketing: Theory and Practice for a Marketing Career
This comprehensive textbook introduces students to all the core principles of marketing practice using an employability-focused approach. Essentials of Marketing is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success. The book demystifies theory by placing it in contexts which are recognisable to a diverse readership, using real-life case studies and examples designed to engage today’s technologically savvy and internationally oriented students. The book includes a comprehensive running case study in which readers are invited to adopt the roles of marketing assistant, marketing manager, and marketing director within regional markets, applying the knowledge that they have learned in each chapter into modern, realistic contexts, which simulate a marketing career. Key features to aid learning and comprehension include case studies, chapter objectives and summaries, key learning points, and key questions. With a uniquely accessible and applied approach, Essentials of Marketing is designed as a core text for undergraduate and postgraduate students studying Introduction to marketing, marketing management, and principles of marketing modules. Digital learning resources include a comprehensive instructor’s manual to guide interaction with the applied case study, PowerPoint slides, and a test bank.
Read more
£39.90£44.60 -
Everyone Was Thinking It I Just Said It: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
Read more
£4.70 -
Exploring Strategy, Text & Cases
Develop your strategic thinking, tackle real-world challenges and develop the skills to think and behave like a manager.
With over a million copies sold worldwide, Exploring Strategy by Whittington, Angwin, Regnér, Johnson, and Scholes is the essential introduction to strategy for managers of today and tomorrow, tackling the hottest and most up-to-date issues regarding the operation of organisations.
The latest 13th edition is renewed and revised according to the latest developments in the field, continuing the exploration surrounding the big questions about organisations:
- How does an organisation prosper today
- How do organisations grow
- How do they innovate and change?
From entrepreneurial start-ups to multinationals and charities to government agencies, this industry-leading text includes extensive case studies and features to help you get a deeper understanding of the concepts and topics from theory to practice.
This text and cases edition includes a wealth of additional case studies to help you get an even deeper insight into the manager-way of thinking.
New to this edition:
- Think strategically and carry out case analyses and strategy assignments with the new chapter, ‘Working with Strategy’
- Gain better insight into the three highlighted core themes: sustainability, non-profits, and digital strategy
- Learn from case studies of well-known global organisations, including Alibaba, Airbnb, Amazon, Alphabet, IKEA, and Uber.
- This Text and Cases version also covers a range of events and organisations such as Siemens, Mars, Formula 1, Glastonbury, and the Indian Premier League.
Read more
£61.10£63.60Exploring Strategy, Text & Cases
£61.10£63.60 -
Feel Good in 15: The new how to guide for 2023 from best-selling author and body coach with tips and tricks to boost your wellness, health and fitness
Recipes, workouts and life hacks to change your life in just 15 minutes
Joe Wicks, the nation’s favourite Body Coach, teaches you how best to harness your day with life hacks, tips and tricks to help you feel your best.
EASY WINS IN FIFTEEN MINS!
We all live busy lives, so let me show you how just 15 minutes a day can make all the difference. I’ve taken 10 years of experience helping people to get fit, strong, healthy and happy and shared it all here.
Simple, nutritious 15-minute recipes
Awesome, mood-boosting 15-minute home workouts
Quick health hacks and 15-minute small daily winsThis is the feel-good way to bring some joy, energy and happiness into your life by doing the simple things well – all you need is 15 minutes.
This book is packed full of useful advice you’ll wish you’d read sooner, including:
- Yummy recipe ideas for breakfast, lunch, dinner and snacks
- Tips on how to sleep better and find focus
- Workout routines to energise you
- Ideas to help you manage your time in the way that works best for you
- Gratitude and journaling prompts to help you find the joy in everyday life
Are you ready to see some change? Let’s go!
Joe Wicks’ book ‘Feel Good Food’ was a Sunday Times bestseller w/c 09-01-2023.
Read more
£8.80£20.90 -
Feel-Good Productivity: How to Do More of What Matters to You
‘The master of productivity.’ Steven Bartlett, creator of Diary of a CEO
‘The book we’ve all been waiting for.’ Dr Julie Smith, author of Why Has Nobody Told Me This Before?
The secret to productivity isn’t discipline. It’s joy.
We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way?
Dr Ali Abdaal – the world’s most-followed productivity expert – has uncovered an easier, happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn’t grind – it’s feeling good. If you can make your work feel good, then productivity takes care of itself.
In this revolutionary book, Ali reveals how the science of feel-good productivity can transform your life. He introduces the three hidden ‘energisers’ that underpin enjoyable productivity, the three ‘blockers’ we must overcome to beat procrastination, and the three ‘sustainers’ that prevent burnout and help us achieve lasting fulfilment. He recounts the inspiring stories of founders, Olympians, and Nobel-winning scientists who embody the principles of Feel-Good Productivity. And he introduces the simple, actionable changes that you can use to achieve more and live better, starting today.
Armed with Ali’s insights, you won’t just accomplish more. You’ll feel happier and more fulfilled along the way.
‘A much-needed antidote to hustle culture’ Mark Manson, author of The Subtle Art of Not Giving a F*ck
‘An eye-opening and important new book’ Cal Newport, author of Deep Work and Digital Minimalism
Read more
£17.60£20.90 -
Feel-Good Productivity: How to Do More of What Matters to You
‘The master of productivity.’ Steven Bartlett, creator of Diary of a CEO
‘The book we’ve all been waiting for.’ Dr Julie Smith, author of Why Has Nobody Told Me This Before?
‘This book will free you from the guilt and shame of feeling like you’re not doing enough and guide you to accomplish more than you ever dreamed of.’ Jay Shetty, author of Think Like a Monk and 8 Rules of Love
The secret to productivity isn’t discipline. It’s joy.
We think that productivity is all about hard work. That the road to success is lined with endless frustration and toil. But what if there’s another way?
Dr Ali Abdaal – the world’s most-followed productivity expert – has uncovered an easier, happier path to success. Drawing on decades of psychological research, he has found that the secret to productivity and success isn’t grind – it’s feeling good. If you can make your work feel good, then productivity takes care of itself.
In this revolutionary book, Ali reveals how the science of feel-good productivity can transform your life. He introduces the three hidden ‘energisers’ that underpin enjoyable productivity, the three ‘blockers’ we must overcome to beat procrastination, and the three ‘sustainers’ that prevent burnout and help us achieve lasting fulfilment. He recounts the inspiring stories of founders, Olympians, and Nobel-winning scientists who embody the principles of Feel-Good Productivity. And he introduces the simple, actionable changes that you can use to achieve more and live better, starting today.
Armed with Ali’s insights, you won’t just accomplish more. You’ll feel happier and more fulfilled along the way.
‘A much-needed antidote to hustle culture’ Mark Manson, author of The Subtle Art of Not Giving a F*ck
‘An eye-opening and important new book’ Cal Newport, author of Deep Work and Digital Minimalism
Read more
£5.70 -
Financial Intelligence, Revised Edition: A Manager’s Guide to Knowing What the Numbers Really Mean
The book Inc. magazine calls one of “the best, clearest guides to the numbers” on the market.
Inc. magazine calls it one of “the best, clearest guides to the numbers” on the market. Readers agree, saying it’s exactly “what I need to know” and calling it a “must-read” for decision makers without expertise in finance.
Since its release in 2006, Financial Intelligence has become a favorite among managers who need a guided tour through the numbers–helping them to understand not only what the numbers really mean, but also why they matter.
This new, completely updated edition brings the numbers up to date and continues to teach the basics of finance to managers who need to use financial data to drive their business. It also addresses issues that have become even more important in recent years–including questions around the financial crisis and those around broader financial and accounting literacy.
Accessible, jargon-free, and filled with entertaining stories of real companies, Financial Intelligence gives nonfinancial managers the confidence to understand the nuance beyond the numbers–to help bring everyday work to a new level.
Read more
£20.20£20.90 -
First 90 Days, Updated and Expanded: Critical Success Strategies for New Leaders at All Levels: Proven Straegies for Getting up to Speed faster and smarter
Since its original release, “The First 90 Days” has become the bestselling globally acknowledged bible of leadership and career transitions. In this updated and expanded 10th anniversary edition, internationally known leadership transition expert Michael D. Watkins gives you the keys to successfully negotiating your next move – whether you’re onboarding into a new company, being promoted internally, or embarking on an international assignment. In “The First 90 Days”, Watkins outlines proven strategies that will dramatically shorten the time it takes to reach what he calls the “breakeven point” – when your organization needs you as much as you need the job. This new edition includes a substantial new preface by the author on the new definition of a career as a series of transitions; and notes the growing need for effective and repeatable skills for moving through these changes. As well, updated statistics and new tools make this book more reader-friendly and useful than ever. As hundreds of thousands of readers already know, “The First 90 Days” is a road map for taking charge quickly and effectively during critical career transition periods – whether you are a first-time manager, a mid-career professional on your way up, or a newly minted CEO.Read more
£13.00£22.00 -
First-Time Manager: Sales: Sales Softcover (First-Time Manager Series)
The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed.
The jump from sales superstar to sales manager has made or broken many a sales career.
As a top-performing sales professional, you know how to own your calendar, focus your energy, create opportunities, navigate the sales process, negotiate, and close deals. Yet, if you are like most new sales managers, there is still so much you don’t know and that can trip you up if you aren’t careful.
Luckily, Mike Weinberg knows the pitfalls to avoid and mindset changes needed to successfully make the leap. This powerful new resource contains candid guidance on how to master your expanded responsibilities like a pro:
- Know Your Role: You have been entrusted with the most critical job in your business.
- Cultivate the Manager Mindset: Your new role is very different from your old role, and it requires an all-new mindset.
- Lead Your Team: Bad things happen when you attempt to do your people’s jobs. It’s a habit many new sales managers fall into but it’s a lose-lose proposition. Learn how to lead, coach, and hold your salespeople accountable, instead of the unsustainable and unscalable approach of trying to do their jobs for them!
- Create a Winning Culture: Learn how to build a healthy culture that maximizes performance while connecting on a heart-level with your people.
Don’t let your promotion become a trial by fire. Turn to this book to hit the ground running.
Read more
£11.40£14.20 -
Fish!: A remarkable way to boost morale and improve results
An updated edition of the international bestseller with inspirational stories and new resources to transform your life.
Imagine a workplace where everyone chooses to bring energy, passion and a positive attitude to the job every day. In this engrossing parable, a fictional manager has the responsibility of turning a chronically unenthusiastic and unhelpful department into an effective team.
Seattle’s Pike Place Fish is a world famous market that is wildly successful thanks to its fun, bustling, joyful atmosphere and great customer service. By applying ingeniously simple lessons learned from the Pike Place, our manager discovers how to energise and transform her workplace.
Addressing today’s most pressing work issues with an engaging metaphor and an appealing message, FISH! offers wisdom that is easy to grasp, instantly applicable, and profound.
Read more
£7.10£9.50 -
Five Star Service: How to deliver exceptional customer service (3rd Edition)
Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it’s not half as difficult or time consuming to achieve as you might think!
Read more
£10.30£12.30 -
Food Advertising and Childhood Obesity: Examining Food Type, Brand Mascot Physique, Health Message, and Media (Routledge Studies in Marketing)
This book explores the ways in which the environmental factor of advertising can influence children’s food choice and health status, and how it contributes to the significant public health issue of childhood obesity.
Food Advertising and Childhood Obesity seeks to gain a better understanding of children’s food choice based on children’s exposure to different advertising by analyzing food type, brand mascot physique, health messages, and media. The book begins by reviewing the ways in which children become consumers and the role of advertising in this process. It then explores a range of advertising variables in children’s food choice and consumption. This includes theoretical and practical discussion of foods and brand mascots, health messages embodied in food advertising, and comparisons of the effects of different advertising based on entertainment level, such as using new media to present ‘advergames’ supported by television advertising. Each chapter is supported with relevant theories and a research summary is presented on each topic for clarification. The book also introduces some ways of constructive working with children and concludes with a chapter dedicated to market research and children.
Written for students and practitioners of marketing, market research, and advertising, especially within the global food industry, this book offers readers a new approach to understanding child food choice and consumption that will inform effective corporate social responsibility strategies to address this issue.
Read more
£16.50 -
Food Hygiene Temperature Record Log Book for Health & Safety: ALL in One Book Includes Daily Temperature Log Sheet for Refrigerator, Food waste Logbook, Cleaning Schedule Journal
Food Hygiene Record Book
This log book is an excellent guide and aids in the creation of statistical reports to monitor hygiene and cleaning activity. It also allows in maintaining the record and kept at one place in an organised manner. It helps to reduce the potential spread of harmful bacteria, maintain health and safety standards, and produce food inspection reports.
Book Content:
- Page 1-40: Temperature Log Book with Inventory Count
- Page 41-80: Kitchen Cleaning Checklist & Schedule
- Page 81-120: Food Waste Log Book
Book Details:
- Large Size A4 (8.5 x 11)
- 122 Pages
- Matte Cover
Read more
£6.60
