Management
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Do Purpose: Why Brands with a Purpose Do Better and Matter More (Do Books): 7
The most important brands in the world make us feel something. They do that because they have something they want to change. And as customers, we want to be part of that change. These companies connect with us because they have a reason to exist over and above making a profit: They have a purpose.Yes, we love the product they make. But the thing we love most about them is the change they are making.
Purpose is an incredibly powerful thing. It provides the strength to fight the impossible. It tells your story, it builds your teams and it defines your culture. In Do Purpose, David Hieatt offers insights on how to create, build and sustain a purpose-driven company. You know, those companies we all fall in love with. The crazy ones that don’t just make something, but change something as well.
B&W photographs and illustrations throughout.
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£8.60£9.50 -
Sales Management: Motivational Sales Meetings: Ensuring that they’re productive and that they’re the ones the team look forward to attending.
Highly effective sales meetings motivate, excite, and provide the sales team with clarity and focus. As a consequence, the investment cost (in terms of both time and money) accrues a healthy Return on Investment (ROI), and supports achievement of the Sales Management job purpose of ‘achieving sales through others’. This return though doesn’t happen by accident. Careful attention to the right preparation, effective implementation via the use of well developed chairmanship and facilitation skills, along with robust follow-up all contribute to success; there is a recipe for success.Sometimes though, one or more of the ingredients can be lacking, or may even be missing altogether. This can turn the meeting from one which achieves an impressive ROI to one which impacts negatively on motivation, fails to contribute to clarity and focus, and (at best) provides only limited returns.This book plugs that gap, and provides the pragmatic and practical ‘know how’ (including a chapter on the do’s and don’ts related to virtual meetings) to ensure that sales meetings are indeed ‘motivational’!It’s puzzling then that so many organisations don’t provide their Sales Management team(s) with formal input regarding how to ensure this critically important activity drives success.Read more
£8.70 -
SEO Made Easy: Everything You Need to Know About SEO and Nothing More
Today’s SEO Secrets in Plain English: What to Know, What to Do, How to Win!This book is a revised and updated version of the acclaimed Outsmarting Google: SEO Secrets to Winning New Business by Evan Bailyn
How do people find you? They search. Simple, right? So, why does Search Engine Optimization seem so complicated? Search engines and consultants love it that way. If you don’t understand SEO, you’ll pay big bucks for a job you could easily do yourself…if you read SEO Made Easy!
Evan Bailyn has spent his days uncovering secret search engine rules and finding new ways to outsmart them. Now, he has distilled those secrets into real, gritty, proven, simple tactics for grabbing top spots at Google, Yahoo!, and Bing. From earning trust to improving conversion rates, all you need to build a thriving business with search is here!
• Build online trust, the #1 currency of search success
• Supercharge your results with all five key ingredients of Google optimization
• Reel in links with 17 up-to-the-minute, link-building strategies
• Use the Nuclear Football: today’s #1 technique for attracting targeted traffic
• Track traffic, engagement, conversions, and the effectiveness of each site element
• Escape dangerous new myths of Google optimization and avoid disastrous “black hat” SEO techniques
• Systematically convert strong SEO results into real paying customers
• Prepare for the revolution in social search that’s barreling toward you
• Use keyword tools to uncover underserved, high-profit business niches
• Leverage your content investments to forge powerful new relationships and partnershipsRead more
£8.70 -
Feel Good in 15: The new how to guide for 2023 from best-selling author and body coach with tips and tricks to boost your wellness, health and fitness
Recipes, workouts and life hacks to change your life in just 15 minutes
Joe Wicks, the nation’s favourite Body Coach, teaches you how best to harness your day with life hacks, tips and tricks to help you feel your best.
EASY WINS IN FIFTEEN MINS!
We all live busy lives, so let me show you how just 15 minutes a day can make all the difference. I’ve taken 10 years of experience helping people to get fit, strong, healthy and happy and shared it all here.
Simple, nutritious 15-minute recipes
Awesome, mood-boosting 15-minute home workouts
Quick health hacks and 15-minute small daily winsThis is the feel-good way to bring some joy, energy and happiness into your life by doing the simple things well – all you need is 15 minutes.
This book is packed full of useful advice you’ll wish you’d read sooner, including:
- Yummy recipe ideas for breakfast, lunch, dinner and snacks
- Tips on how to sleep better and find focus
- Workout routines to energise you
- Ideas to help you manage your time in the way that works best for you
- Gratitude and journaling prompts to help you find the joy in everyday life
Are you ready to see some change? Let’s go!
Joe Wicks’ book ‘Feel Good Food’ was a Sunday Times bestseller w/c 09-01-2023.
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£8.80£20.90 -
BUSINESS PLANNING ESSENTIALS FOR DUMMIES
All the basics you need to design a successful business planWhether you’re starting your first business or you’re a serial entrepreneur, you know how important a good business plan is to your business’s ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed―from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.
- Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality
- Serves as an ideal refresher or introduction to the topic in an affordable small-format edition
- Intended for anyone starting their first business or even just thinking about it
Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?
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£8.80£10.00BUSINESS PLANNING ESSENTIALS FOR DUMMIES
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Health & Safety at Work Essentials: The One-Stop Guide to Health and Safety Issues in the Workplace
Over the past 30 years, the health and safety obligations and duties placed upon employers have ballooned. The price for failing to comply, whether through fines or claims by employees, can be high. This is a handy, one-stop guide for anyone responsible for, or interested in these issues in the workplace. Revised and updated for this new ninth edition, the book sets out the background legal essentials and provides succinct, practical advice on what measures to take. Covers: Legal background;managing health and safety; registering your business; maintenance and building work; equipment and machinery; harmful substances; accidents and emergency procedures; healthcare; vehicles in the workplace; protective equipment; recruitment and staff training; insurance provisions; defending HSE prosecutions; corporate manslaughter Includes: diagrams, template documents, useful addresses, publications,regulations, statutes, and work-related diseases and their causesRead more
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COACHING HABIT: Say Less, Ask More & Change the Way You Lead Forever
Look for Michael’s new book, The Advice Trap, which focuses on taming your Advice Monster so you can stay curious a little longer and change the way you lead forever.In Michael Bungay Stanier’s The Coaching Habit, coaching becomes a regular, informal part of your day so managers and their teams can work less hard and have more impact.
Drawing on years of experience training more than 10,000 busy managers from around the globe in practical, everyday coaching skills, Bungay Stanier reveals how to unlock your peoples’ potential. He unpacks seven essential coaching questions to demonstrate how―by saying less and asking more―you can develop coaching methods that produce great results.
· Get straight to the point in any conversation with The Kickstart Question
· Stay on track during any interaction with The Awe Question
· Save hours of time for yourself with The Lazy Question, and hours of time for others with The Strategic Question
· Get to the heart of any interpersonal or external challenge with The Focus Question and The Foundation Question
· Finally ensure others find your coaching as beneficial as you do with The Learning QuestionA fresh innovative take on the traditional how-to manual, the book combines insider information with research based in neuroscience and behavioural economics, together with interactive training tools to turn practical advice into practiced habits. Witty and conversational, The Coaching Habit takes your work―and your workplace―from good to great.
“Coaching is an art and it’s far easier said than done. It takes courage to ask a question rather than offer up advice, provide and answer, or unleash a solution. giving another person the opportunity to find their own way, make their own mistakes, and create their own wisdom is both brave and vulnerable. In this practical and inspiring book, Michael shares seven transformative questions that can make a difference in how we lead and support. And he guides us through the tricky part―how to take this new information and turn it into habits and a daily practice.
―Brené Brown, author of Rising Strong and Daring Greatly.Read more
£9.10£13.99 -
Automatic Recruitment Agency: Scale to seven figures while working less
Many recruitment agency owners feel swamped with responsibilities and see little financial reward, so how can you gain financial freedom and choose how and when you work?
Automatic Recruitment Agency provides an actionable, replicable blueprint for starting, scaling and automating your business. Leaving behind old, tired business models and looking to a new era, it will take you from recruiter via recruitment agency owner to seven-figure CEO.
Read this book and learn how to:
- Automate your recruitment agency using systems and processes that deliver predictable, consistent results
- Harness assets that continually drive revenue and growth without effort
- Attract clients and candidates using the new-era model
- Run your business with less stress and overwhelm
- Scale your business and grow your income while working fewer hours – and no overtime
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£9.10£13.30 -
Advanced Charting and Technical Analysis For Beginners: Secret Guide To Read Chart Patterns, Candlestick Patterns, Supply and Demand, RSI Indicators and Channel Trading Strategies
“Advanced Charting and Technical Analysis for Beginners” is an informative guidebook that provides a comprehensive introduction to the world of charting and technical analysis. Whether you’re a novice or an experienced trader, this book equips you with the necessary tools to analyze charts and make informed trading decisions.The book covers a range of topics, including candlestick patterns, chart patterns, trend analysis, indicators, and oscillators. It provides step-by-step guidance on how to use these tools to identify potential market trends and assess market sentiment.
The language used in the book is easy to understand, and the examples are presented in a clear and concise manner. The author takes a practical approach to teaching, focusing on real-world scenarios and trading situations. This approach helps beginners to quickly grasp the concepts of charting and technical analysis and apply them to their trading strategies.
By the end of the book, readers will have a solid understanding of charting and technical analysis and will be able to apply these skills to their own trading activities. The book is an essential resource for anyone who wants to learn how to analyze charts and make informed trading decisions.
Here are some of the top topics that readers will learn from “Advanced Charting and Technical Analysis for Beginners”:
1. Understanding price charts and candlestick patterns
2. Identifying chart patterns, including support and resistance levels
3. Using trend lines to determine market direction and momentum
4. Understanding technical indicators, such as moving averages and Bollinger Bands
5. Using oscillators, such as the Relative Strength Index (RSI) and the Stochastic Oscillator
6. Applying technical analysis to different markets, including stocks, currencies, and commodities
7. Creating and implementing a trading strategy based on technical analysis
8. Managing risk and minimizing losses through the use of stop-loss orders and other techniques
9. Developing a trading plan that fits your personal style and risk tolerance
10. Avoiding common pitfalls and mistakes that beginners often make when trading based on technical analysis.These topics are all covered in-depth in the book and provide readers with a solid foundation in charting and technical analysis.
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£9.10 -
MindJournal: This Book Will Make You Stronger – The Guide to Journalling for Men
Discover the life-changing benefits of journaling with the MindJournal guide to journaling for men.
‘This book has the power to change lives.’ — Professor Karen Pine – Leading Psychologist & Founding Director of Do Something Different
‘This beautifully simple, practical book has opened my mind to the life-affirming, health-giving benefits of 30 minutes of daily journaling’ — ***** Reader review
‘A revelation – thank you!’ — ***** Reader review
‘A brilliant book to learn about yourself’ — ***** Reader review
‘Buy this know and change your life’ — ***** Reader review
‘Incredible’ — ***** Reader review
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MindJournal is a groundbreaking movement that’s helped thousands of guys to change their lives.Guiding you through a scientifically researched framework, MindJournal: This Book Will Make You Stronger will help you to understand the powerful benefits of journaling – leading to a healthier and happier life.
While the objective is to get you writing, the ultimate goal is to help you become more aware of how you look after yourself and the people around you.
Using the 30-question writing program, with detailed explanations and plenty of motivation and support, this book will become a personal trainer for life.
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£9.40£10.40 -
What They Teach You at Harvard Business School: The Internationally-Bestselling Business Classic
‘For anyone thinking of doing an MBA, or indeed anyone who wants to understand how the corporate elite are moulded, this is a must read’ Luke Johnson, British entrepreneur
The internationally best-selling business classic that reveals what it’s really like to study an MBA at one of the most prestigious institutions in the world.
Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world – an MBA at Harvard Business School – to acquire the wisdom reserved for the world’s global elite. And what he learns is truly jaw-dropping.
From his first class to graduation – encompassing the guest lectures, the Apprentice-style tasks, the booze-luge, the burnouts and the high flyers – Delves Broughton divulges the advice, wisdom and folly he found whilst studying at the most prestigious business school in the world.
‘Anyone considering enrolling will find this an insightful portrait of Harvard Business School life’ Economist
‘Very funny. An excellent book’ Wall Street Journal
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£9.40£10.40 -
Spark for the Fire: How youthful thinking unlocks creativity
This is the most extraordinary time for people with a desire to make things
Spark for the Fire is for everyone who wants to excel. For the people who are passionate about what they want to do. For those whose imaginations demand to be put to use, in any discipline. it is for the youthful: in age, experience or attitude – and those who want to be – whether to kick-start a career or reignite an established one.
Now more than ever, youthful thinking can help spark the fire of creativity. This must-read book reveals how.
Featuring among others
– Nick Park
– Michael Wolff
– Lord David Puttnam
– Jean Oelwang
– Rory Sutherland
– Ajaz Ahmed
– Jamie OliverRead more
£9.50 -
CCEA A2 Unit 1 Business Studies Student Guide 3: Strategic decision making
Reinforce your understanding of CCEA A2 Unit 1: Strategic decision making and improve your exam technique for the CCEA A2 Unit A assessment.
Packed full of clear topic summaries, knowledge check questions and sample exam-style questions and answers with commentaries, this guide will help you aim for and achieve the highest grades.
This Student Guide will help you to:
– Identify key content for the exams with our concise coverage of topics
– Avoid common pitfalls with clear definitions and exam tips throughout
– Reinforce your learning with bullet-list summaries at the end of each section
– Test your knowledge with rapid-fire knowledge check questions and answers
– Find out what examiners are looking for with our Questions & Answers sectionRead more
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The Concise 48 Laws Of Power (New_Edition)
This gift book is ideal for individuals with a strong desire for power, which is a common aspiration. It is available at a highly competitive price. The Concise Edition of a globally renowned bestseller. The 48 Laws of Power are applicable in various contexts, including the workplace, interpersonal relationships, public spaces, and media coverage. For individuals who possess a keen interest in the realms of conquest, self-defense, wealth accumulation, power dynamics, or even those who simply seek to be well-informed observers, it is worth noting that The 48 Laws of Power stands out as an exceptionally valuable and captivating literary work.Read more
£9.50 -
The Car Sales Planner: Win The Day
This daily planner allows you to organise and plan each day so you never miss a task.All of your Follow Ups, Handovers, Critical Tasks and Enquiries in one place.
Stay ahead of the game by listing your daily tasks, follow ups, leads and problems needing solved. Tick them off as you go and go home each day safe in the knowledge that you left no stone unturned!
Happy selling!
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£9.50 -
HOW TO DEAL WITH DIFFICULT PEOPLE (Thorsons Business S)
A concise, straightforward book on how to handle difficult people in your personal or professional life.
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£9.50 -
Teenpreneur: How to build a business in your teens
Teenpreneur is a manual and a guide for every young person that wants to start their own business, create some wealth and make a difference in the world. “As a teenager I had natural entrepreneurial and leadership skills but I found it difficult to focus at school. There were no resources available to teach me how to channel my natural skills and talents positively. So, I went off track. This new book Teenpreneur will help book smart and street smart you people to start their businesses right now. A must read for any young person or young adult, anywhere in the world.”The book provides practical, inspiring information for young adults to be able to get started and succeed in business.Read more
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Cognitive Biases Mastery – 2 Books In 1: How To Outsmart Mental Pitfalls And Make Smarter Choices To Elevate Work Performance (Decision Making Mastery)
Your subconscious is working against you – a simple tweak to your thought process can fix that.
We’re all biased.
You may have read the above and already your mind is raising its defenses. No… I don’t have a biased bone in my body.
The fact is: you do. So does everyone around you.
Scientific studies, in fact, suggest that certain forms of bias may be hardwired into the human psyche.
For instance, Professor Stephen Neuberg published research in the Journal of Personality and Social Psychology in 2005, showing that we evolved as a species to quickly assess dangers posed by those outside our group for survival.
The ability to process information rapidly was a life-or-death evolutionary advantage to our ancestors in their hostile environment.
As our environmental landscape changed, we still needed to process information with speed, but the decisions became increasingly nuanced.
The swift system that evolved to identify and mitigate threats in hunter-gatherer societies became faulty, resulting in several cognitive biases everyone harbors.
Cognitive biases – or mental shortcuts – help you sift through the massive volumes of information available at each given time.
One comes to appreciate this thought process when confronted with the fact that, according to Professor Timothy Wilson from the University of Virginia, we face about 11,000,000 pieces of information simultaneously.
However, these mental shortcuts can lead to irrational, false, or even harmful conclusions.
For example, an HR manager – overestimating their understanding of a subject – could neglect to consult knowledge specialists during their hunt for new tech solutions.
This could lead to a loss of crucial time required for operational tasks.
Worse, this decision could lead to losing company money on ineffective tech solutions.
Such cognitive processes can consequently prove detrimental to your professional and personal life.
But wait – you didn’t think we’d leave you without good news, did you?
All the techniques that give you control over subconscious cognitive activities are within your reach.
This book bundle will help you to identify and correct the cognitive biases you fall prey to in your everyday life.
This book bundle includes:
- Cognitive Biases In A Nutshell: How To Spot And Stop The Hiccups In Our Thinking Process
- Lay Off Your Cognitive Biases: How To Identify Them And Ways To Prevent Disastrous Mistakes And Missed Opportunities At Work
Here’s just a fraction of what you’ll discover inside:
- How wanting something to be true influences you to “find” evidence that it is and how to avoid this
- Elon Musk’s secret behind professional and personal growth
- The 5 ways your ego tricks you into thinking you know more than you do
- How bias exists along a scale and where yours falls on it
- What are the Halo and the Horn effects and how you can reduce their impact on your decisions
- Why this crucial mistake could cost you your job and land you at the “Peak of Mount Stupid” (And 6 strategies to help you overcome it)
- These 6 thought-provoking questions can eliminate any unconscious cognitive biases at play during your decision-making process
…and much, much more.
We’re not telling you we have a magic potion to eliminate your cognitive biases completely, but we sure do have a recipe filled with strategies you can eventually turn into habits.
This book bundle will set you apart because you will know what they are and how to steer clear of the traps they set for your reasoning.
Don’t let your brain become the biggest hurdle to your success. Scroll up and click “Add to Cart” now!
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Principles and Practice of Marketing
The fully updated eighth edition of Principles and Practice of Marketingcontinues to provide a contemporary and modern introduction to marketing. With a renewed focus that covers the importance of customer value alongside the 4Ps, this authoritative text provides students with a core understanding of the wider context and latest developments taking place within marketing. A stimulating range of new resources and real world examples help to bring marketing to life.
Find out:
· How the bandwagon effect has contributed to the success of online group buying
· How IKEA delivers sustainable cotton and timber products to millions of customers
· How social marketing is combatting an obesity crisis
· How the relaunch of Netto became a case of fighter branding
· How crowdsourcing is evolving advertising
· How Abercrombie & Fitch’s store environment could be heading it into the dark
Key Features:
· A brand new chapter on Relationship Marketing
· Newly updated structure to focus on the importance of Customer Value
· Fully updated to cover the latest technologies and digital developments
· New Marketing in Action boxes and Mini Cases focusing on European and Global companies including Spotify, Rovio, Decathlon, Zara and Amazon
· 44 new and updated end-of-chapter cases provide insights from across a range of businesses; from high street fashion stores and supermarkets (H&M, The Co-operative) and Airlines and services (EasyJet, Pret A Manger), to digital companies (ASOS, Google) and the music and film industries (Apple, Disney).
· Fully updated and streamlined pedagogy including refocused recommended readings at the end of each chapter, allowing you to expand your knowledge
· New AdInsight boxes including active QR codes to keep you up-to-date with the latest marketing campaigns and examples
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£9.50£54.10Principles and Practice of Marketing
£9.50£54.10 -
The Ultimate Marketing Plan: Target Your Audience! Get Out Your Message! Build Your Brand!
The ultimate, no-nonsense guide to help you market your product, build buzz, and make more money than ever from marketing expert Dan S. Kennedy.Let’s face it—the business world today is nothing like it was ten years ago. Marketing budgets are tighter, consumers are more skeptical, and social media has changed forever the way we talk to our customers.
In this new edition of his bestselling The Ultimate Marketing Plan, industry expert Dan S. Kennedy integrates such tools as social media marketing, networking, and strategic memberships into a complete plan that will strengthen your customer base without breaking your budget.
Packed with updated examples, marketing techniques, and contributions from experts, Kennedy shows you how to catapult your company to the cutting edge.
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£9.50£11.40 -
El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud
ADVERTENCIA: No Leas Este Libro Si Odias El Dinero
Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.
En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.
Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.
Con este innovador libro descubrirás:
- Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
- Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
- Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
- Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
- Cómo aniquilar a la competencia y hacer que seas la única opción.
- Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
- Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.
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£9.50 -
Cold Calling: What You Should Actually Do!
It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.
Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.
Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!
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£9.50 -
How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook
Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part 3: Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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Mastering SEO: A Guide to Building and Growing Your Own SEO Business
Embark on a transformative journey in the dynamic world of SEO entrepreneurship with “Mastering SEO: A Guide to Building and Growing Your Own SEO Business.” Whether you’re starting your venture or seeking to elevate your existing agency, this comprehensive guide is your roadmap to success. Discover the core skills that define SEO excellence, from technical wizardry to content mastery, and unleash the power of data-driven strategies. Establish a solid foundation with expert insights on business setup, client acquisition, and project management. Leverage the wisdom of SEO luminaries and dive into real-world case studies for inspiration.
Get ready to conquer challenges and pitfalls with resilience, and cultivate work-life balance. “Mastering SEO” is more than a guide; it’s a companion in your SEO odyssey. Crafted by experts, this book equips you with actionable advice and additional resources that fuel your growth and keep you on the cutting edge of the industry. Start your journey today and master the art of SEO entrepreneurship!
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Myths of Social Media: Dispel the Misconceptions and Master Social Media: 11 (Business Myths)
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don’t they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks the most commonly held myths and shows you how to use social media effectively for work and at work.
About the Business Myths series…
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
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Quiet: The Power of Introverts in a World That Can’t Stop Talking
A SUNDAY TIMES AND NEW YORK TIMES BESTSELLER, THIS BOOK WILL CHANGE HOW YOU SEE INTROVERTS – AND YOURSELF – FOREVER.
Our lives are driven by a fact that most of us can’t name and don’t understand. It defines who our friends and lovers are, which careers we choose, and whether we blush when we’re embarrassed.
That fact is whether we’re an introvert or an extrovert.
The most fundamental dimension of personality, at least a third of us are introverts, and yet shyness, sensitivity and seriousness are often seen as a negative. Some of the world’s most talented people are introverts – without them we wouldn’t have the Apple computer, the theory of relativity and Van Gogh’s sunflowers. In Quiet, Susan Cain shows how society misunderstands and undervalues introverts while giving them the tools to better understand themselves and take full advantage of their strengths.
Passionately argued, superbly researched, and filled with real stories, whether an introvert or extrovert, this book will change how you see human beings for good.
*****
‘I can’t get Quiet out of my head. It is an important book – so persuasive and timely and heartfelt it should inevitably effect change in schools and offices’ Jon Ronson, The Guardian
‘Susan Cain’s Quiet has sparked a quiet revolution . . . Perhaps rather than sitting back and asking people to speak up, managers and company leaders might lean forward and listen’ Megan Walsh, The Times
‘Maybe the extrovert ideal is no longer as powerful as it was; perhaps it is time we all stopped to listen to the still, small voice of calm’ Daisy Goodwin, The Sunday Times
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The Strategy Book: How to think and act strategically to deliver outstanding results
“This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action” Consulting Magazine
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
Strategy is simple, but simple is complex. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture. These will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever changing world.
People who wanted to shape the future have created our present. With over 7 billion fellow humans sharing our planet, things are not going to slow down or get simpler. At the heart of strategy is the mind of the individual strategist, and by nurturing your ability to see the big picture you can get better at adapting successfully. You can get better at shaping events to get to somewhere better. Using available means to desirable ends.
Expectations keep shifting, new competitors keep appearing, rules change and then change again, technologies disrupt and then politics shake up the nature of the landscape in which you compete, work and live. Being more strategic is about our-thinking both competitors and limitations.
Strategy is not a solo sport. The Strategy Book focuses on how you can create powerful strategies with other people to deliver success together in a competitive world. It answers the following questions:
· What do we know about strategy?
· What can creative strategy do for you?
· How can you create winning strategies?
· How to think and act strategically?
· How can you engage people with strategy?
· How do you avoid pitfalls and screw-ups?
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring to them again and again.
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£9.70£14.20 -
Radical Candor: Fully Revised and Updated Edition: How to Get What You Want by Saying What You Mean
Featuring a new preface, afterword and Radically Candid Performance Review Bonus Chapter, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work.
‘Reading Radical Candor will help you build, lead, and inspire teams to do the best work of their lives.’ – Sheryl Sandberg, author of Lean In.
If you don’t have anything nice to say then don’t say anything at all . . . right?
While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted by managers in the work place.
Scott earned her stripes as a highly successful manager at Google before moving to Apple where she developed a class on optimal management. Radical Candor draws directly on her experiences at these cutting edge companies to reveal a new approach to effective management that delivers huge success by inspiring teams to work better together by embracing fierce conversations.
Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism – delivered to produce better results and help your employees develop their skills and increase success.
Great bosses have a strong relationship with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters.
Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give practical advice to the reader, Radical Candor shows you how to be successful while retaining your integrity and humanity.
Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people love both their work and their colleagues, and are motivated to strive to ever greater success.
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£9.85£10.99 -
Think Again: The Power of Knowing What You Don’t Know
THE MILLION-COPY BESTSELLER
If you can change your mind you can do anything.
Why do we refresh our wardrobes every year, renovate our kitchens every decade, but never update our beliefs and our views? Why do we laugh at people using computers that are ten years old, but yet still cling to opinions we formed ten years ago?
There’s a new skill for the modern world that matters more than raw intelligence – the ability to change your mind. To have the edge we all need to develop the flexibility to unlearn old beliefs and adapt when the evidence and the world changes before us.
Told through fascinating stories, informed by cutting-edge research and illustratedwith amazing insights from Adam Grant’s conversations with people such as Elon Musk, Hilary Clinton’s campaign team, top CEOs and leading scientists, this is the ultimate guide to keeping your thinking fresh, learning when to question your ideas and update your own opinions, and how to inspire those around you to do the same.
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£9.85£10.99 -
P3 Selling: The Essentials of B2B Sales Success
“Probably the most complete update on B2B selling strategies in years.”
P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder.
Stop hoping for lucky breaks, and take control of your sales results. Develop a deep understanding of the three most critical predictors of B2B sales success—without the jargon and complexity of other sales training programs. Then, learn how to apply them through non-manipulative techniques that work, closing more deals without sacrificing your integrity.
With specific activities at the end of each chapter to help you tailor these strategies and techniques to your own unique situation, P3 Selling is the must-have resource you’ll turn to again and again, helping you overcome every B2B sales challenge.
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£9.90£10.50P3 Selling: The Essentials of B2B Sales Success
£9.90£10.50 -
Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, SalesforceLaunch Products the Right Way.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing, Simplified covers:
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
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£9.90 -
The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it’s not all about work
Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
This step-by step guide to luxury lifestyle design teaches:
* How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week
* How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
* How blue-chip escape artists travel the world without quitting their jobs
* How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
* How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’.This new updated and expanded edition includes:
More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point
* Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal
* How lifestyle design principles can be suited to unpredictable economic times
* The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.Read more
£10.00£16.99 -
Collective Intelligence: How to build a business that’s smarter than you
“Sundberg and Begg have produced an essential guide to help leaders tap their organization’s full potential by creating the conditions for critical thinking, clear communication, and nimble execution.”
Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell is Human
Businesses need to be smart to succeed, but it’s not enough to make yourself smarter as the leader or to fill the company with smart people. Businesses full of smart people (and led by them) make stupid decisions all the time. Instead, in today’s rapidly changing, uncertain world you need to design your business itself to be intelligent, to harness the collective abilities of its people by systematically addressing critical thinking, communication and focus.
The real lesson from Amazon, Google and the like – that enables them to keep winning year after year – is that they do business intelligently. Business is complex, which is why it requires a deep, practical intelligence to survive, let alone thrive. This book shows why businesses that act smartest, and display an organizational capacity for critical thinking, underpinned with clear and effective communication, allowing them to develop razor-sharp focus, are the ones that really stand out and achieve sustained success.
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How To Deal With Difficult People: Smart Tactics for Overcoming the Problem People in Your Life
DON’T LET PROBLEM PEOPLE GET TO YOU!
Whether it’s a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with.
Often, your immediate response is to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change.
This book will help you to:
- Understand what makes difficult people tick and how best to handle them
- Learn ways to confidently stand up to others and resist the urge to attack back
- Develop strategies to calmly navigate emotionally-charged situations
- Deal with all kinds of difficult people – hostile, manipulative and the impossible
- Know when to choose your battles, and when to walk away
Why let someone else’s bad attitude ruin your day? How to Deal With Difficult People arms you with all the tools and tactics you need to handle all kinds of people – to make your life less stressful and a great deal easier.
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The Little Book of Big Management Theories: … and how to use them
Winner of the ‘Practical Manager’ category at the CMI Management Book of the Year Awards 2015 and now fully revised, updated and with 31 new theories.
“A delight to read and a highly refreshing approach to the world of management. I highly recommend it.” Rebecca Taylor, the Dean and Director of Studies at the Open University Business School
‘I’ll make sure that every manager in our pharmacy outlets gets a copy of this book.’ Manjit Jhooty, Managing Director, Jhoots Pharmacy
‘Every manager should read this book.’
Geoff Round, Chief Executive, Birmingham Civic Housing Association Ltd
101 management theories from the world’s best management thinkers – the fast, focussed and express route to success.
As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use.
Cutting through the waffle and hype to focus only on the ones that really matter to managers day-to-day, each theory is covered in two pages – what it is, how to use it and the questions you should be asking – so you can immediately apply your new knowledge in the real world.
The Little Book of Big Management Theories will ensure you can:
· Understand a wide range of management theories, their context and how you can apply them
· Discover clear insights into a wide range of practical management issues and how to deal with them.
· Quickly resolve a wide range of management problems
· Better motivate and influence your staff, colleagues and stakeholders
· Be a more effective manager and demonstrate that you are ready for promotion
All you need to know and how to apply it – in a nutshell.
Winner of the ‘Practical Manager’ category at the Chartered Management Institute Management Book of the Year Awards.
Rebecca Taylor, the Dean and Director of Studies at the Open University Business School, explained why the book deserved to win:
“This book was a delight to read and was a highly refreshing approach to the world of management. The ‘big’ ideas have been boiled down into easily-digestible chunks that are perfect either as an introduction or a refresher for the more experienced manager. The personal writing style and lack of preaching makes it a brilliant desk-side companion for a manager of any level, and I highly recommend it.”
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£10.30£12.30 -
Five Star Service: How to deliver exceptional customer service (3rd Edition)
Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it’s not half as difficult or time consuming to achieve as you might think!
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£10.30£12.30 -
Teaching WalkThrus 2: Five-step guides to instructional coaching
In the groundbreaking and best-selling Teaching WalkThrus Volume 1, Tom Sherrington and Oliver Caviglioli produced a brilliantly concise and accessible repository to 50 essential teaching techniques.
In this follow-up second volume, Tom and Oliver team up with 10 experienced educators to present 50 brand new WalkThrus, covering all the key areas of teaching: behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching.
Alex Quigley, Martin Robinson, Claire Stoneman, Bennie Kara, Zoe Enser, Mark Enser, John Tomsett, Simon Breakspear, Bronwyn Ryrie Jones and Oliver Lovell bring a huge wealth of expertise as they help to further expand and elaborate this essential teaching manual.
As always, each technique is concisely explained and beautifully illustrated in five short steps, to make sense of complex ideas and support student learning.
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Good Art Does Not Sell Itself: The Artist’s Definitive Guide to Visibility and Opportunities
Over the past decade, Shirley-Ann O’Neill and Laura O’Hare have worked with hundreds of artists to help successfully build their practices and sell their work. During the past two years they have built a community which focuses on
supporting artists in their professional lives. Now, they are sharing their knowledge and experience with you.Good Art Does Not Sell Itself guides artists through the ins and outs of income streams and art sales. Success is a
journey and this book is the roadmap. No matter what stage you are at in your career, Good Art Does Not Sell Itself will equip you with the knowledge to increase your visibility and create more opportunities.Read more
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Sales is easy if you just know how!: A practical guide to creating more sales in your online business, doing sales the right way.
Are you ready to take the sales in your business to the next level?
If so Charlie Day is here to show you how.
Not only that, but she will also teach you how to sell the right way with ease, confidence and integrity.
In this book Charlie Day will help you;
– Feel confident in your messaging
– Nail your marketing
– Create the perfect pitch
– Teach you to close a sale
– Follow up like your life depends on it
– And have a compelling up-sell
In this practical guide to making more sales, Charlie breaks down each step into actionable advice. Her light-hearted approach to sales and her fun and high-energy advice leaves you feeling motivated and ready to make more sales.
Charlie uses her own experience to show you how to multiply the sales in your business. She is down-to-earth, honest and straight to the point, you’ll finish this book with a heap of takeaways and ready to make some sales.
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The Bloomsbury Student Planner 2024-2025
Stay organised and on top of your commitments this academic year! This is the ideal life-management tool for students who want to develop good habits and make the most of their time at university. Containing everything you need organise your busy life in and out of term-time, this bestselling planner includes study skills advice, a 13-month week-to-view diary, careers advice and financial information, as well as timetables, reading lists and habit trackers. Each double-page weekly spread contains: – Space to record each day’s commitments and activities – with space for ‘to do’ lists – A tip of the week which provides helpful bite-sized study skills guidance – A ‘this week’s priorities’ so you can easily keep track of your most important tasks each week – A separate section for any extra notes In addition to a selection of colourful stickers, daily and wellbeing routine-planners and a personal joy list, new features for this year’s Planner include: – A vision board which helps students create an inspiring vision for their academic year – An achievement page which encourages students to reflect on their different accomplishments, both big and small – Space to record details of personal tutor/supervisor meetings – both points to raise and actions needed – More material on saving and protecting moneyRead more
£10.40