Management
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Managing For Dummies 3e
The fast and easy way to learn how to manage people, projects, and teamsBeing a manager can be an intimidating and challenging task. Managing involves teaching new skills to employees, helping land a new customer, accomplishing an important assignment, increasing performance, and much more. The process of management can be very challenging at times, but it can also bring you a sense of fulfillment that you never imagined possible.
Managing For Dummies, 3rd Edition is perfect for all levels of managers. This clearly written, easy-to-understand guide gives you practical advice on the most important aspects of managing, such as delegating as opposed to ordering, improving employees’ performances, getting your message across, understanding ethics and office policies, team building and collaboration, and much more.
- Tips and advice for new and experienced managers
- All-new chapters on employee encouragement and corporate social responsibility
- Guidance on managing employees by leveraging the power of the Internet
Managing in today’s lightning-speed business world requires that you have the latest information and techniques for getting the job done. Managing For Dummies, 3rd Edition provides you with straightforward advice and up-to-the-minute strategies for dealing with anything that comes your way.
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£18.00Managing For Dummies 3e
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Managing Teams For Dummies
In the ever-changing world of work, the idea of spending some or all of your time working in teams is becoming more and more common. From solving problems, to tackling projects, to providing organizational leadership, the roles and importance of teams continue to grow. Leading a team is no easy job, but when a team gels, they can far outperform traditional work groups.Managing Teams For Dummies is for anyone who has been asked to take on the role of team leader. This book can help you manage your team, whether you’re a senior manager or worker who doesn’t have supervisory responsibilities, but has become the point person on a specific project.
Managing Teams For Dummies can help you build and lead high-performing teams. Packed with tips on setting and reaching goals, resolving conflicts, leading teams through change, and providing team members with the skills to work together productively, this book will help you keep any team you mange focused and efficient. Managing Teams For Dummies will also:
- Take you beyond the conceptual idea of teams and provide practical advice for developing groups that become winning teams
- Describe the type of leadership needed to guide teams successfully and prepare you for challenges that arise
- Reveal the three cornerstones’ model for developing team success and provide how-to strategies to make them happen
- Discuss the types of teams that are growing in popularity, namely self-directed teams, project teams, and task teams
Teams make it possible to bring together the variety of skills, perspectives, and talents that you need in the contemporary workplace. With Managing Teams For Dummies you can make sure your team performs to the best of its ability and while trying to achieve its goal.
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£13.70£15.70Managing Teams For Dummies
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Managing Technical Debt: Reducing Friction in Software Development (SEI Series in Software Engineering)
“This is an incredibly wise and useful book. The authors have considerable real-world experience in delivering quality systems that matter, and their expertise shines through in these pages. Here you will learn what technical debt is, what is it not, how to manage it, and how to pay it down in responsible ways. This is a book I wish I had when I was just beginning my career. The authors present a myriad of case studies, born from years of experience, and offer a multitude of actionable insights for how to apply it to your project.”
–Grady Booch, IBM Fellow
Master Best Practices for Managing Technical Debt to Promote Software Quality and Productivity
As software systems mature, earlier design or code decisions made in the context of budget or schedule constraints increasingly impede evolution and innovation. This phenomenon is called technical debt, and practical solutions exist. In Managing Technical Debt, three leading experts introduce integrated, empirically developed principles and practices that any software professional can use to gain control of technical debt in any software system.Using real-life examples, the authors explain the forms of technical debt that afflict software-intensive systems, their root causes, and their impacts. They introduce proven approaches for identifying and assessing specific sources of technical debt, limiting new debt, and “paying off” debt over time. They describe how to establish managing technical debt as a core software engineering practice in your organization.
- Discover how technical debt damages manageability, quality, productivity, and morale–and what you can do about it
- Clarify root causes of debt, including the linked roles of business goals, source code, architecture, testing, and infrastructure
- Identify technical debt items, and analyze their costs so you can prioritize action
- Choose the right solution for each technical debt item: eliminate, reduce, or mitigate
- Integrate software engineering practices that minimize new debt
Managing Technical Debt will be a valuable resource for every software professional who wants to accelerate innovation in existing systems, or build new systems that will be easier to maintain and evolve.
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£25.90£28.50 -
Marketing
How does Google support organizations in their transformation to digital marketing?How does the International Food Waste Coalition influence more sustainable behaviour?
How did a producer of Thai herbal toothpaste amend their marketing mix to maintain sales during COVID-19?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing answers these questions and more to provide students with the skills they need to successfully engage with marketing across all areas of society.
Founded on rigorous research, this critical text presents a current, complete guide to marketing success and explores topical issues such as sustainability and digital transformation. Its broadest ever range of examples, Practitioner Insights and Market Insights also give readers a unique view into the fascinating worlds of marketing professionals. Individuals from Arch Creative, Klarna, eDreams Odigeo and Watson Farley & Williams are just a few of the practitioners that join the authors to offer real-life insights and career advice to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail, and encouraging them to engage critically with the theory. New critical thinking questions also accompany the links to seminal papers throughout each chapter, presenting the opportunity for students to take their learning further.
An exciting development for this new edition, the enhanced e-book offers an even more flexible and engaging way to learn. It features a select range of embedded, digital resources designed to stimulate, assess, and consolidate learning, including practitioner videos to offer further glimpses into the professional world, multiple-choice questions after each key section of the chapter to offer regular revison and understanding checkpoints, and a flashcard glossary at the end of each chapter to test retention of key terms and concepts.
Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Bank of case studies
Practitioner insight videos
Career insight videos
Library of video linksFor students:
Key concept videos
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the bookRead more
£52.20Marketing
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Marketing
How does Samsung use data to improve customers’ omnichannel shopping experiences?How does Ipsos MORI develop cross-cultural market research insights to inform innovation at Unilever?
How do Swedish retail giants collaborate rather than compete in the fight for more sustainable consumption?
With insights from leading practitioners and exploration of the latest issues to affect consumers and businesses alike, Marketing, fifth edition, answers these questions and more, providing the skills vital to successfully engage with marketing across all areas of society.
The fifth edition sees a broader range of examples and Market Insights within each chapter, with contributions from academics and specialists. Companies as diverse as Dolce and Gabbana, Groupon, and KBC Bank, and issues as topical as showrooming, microtargeting in US presidential elections, fast fashion, and ‘femvertising’ illustrate the theoretical frameworks, models, and concepts outlined in each chapter, giving a fully integrated overview of not just what marketing theory looks like in practice but how it can be used to promote a company’s success.
Video interviews with those in the industry offer a truly unique insight into the fascinating world of a marketing practitioner. The authors speak to marketing professionals from a range of companies, from Ipsos MORI to Adnams, Akestam Holst to H&M, who talk through how they dealt with a marketing problem facing their company and what career advice they would offer to those starting out in the industry.
Review and discussion questions conclude each chapter, prompting readers to examine the themes discussed in more detail and encouraging them to engage critically with the theory. Links to seminal papers throughout each chapter also present the opportunity to take learning further; with a suite of online resources designed to stimulate, assess, and consolidate learning, Marketing is the complete package for any introductory marketing module.
This book is accompanied by the following online resources.
For everyone:
Case insight videos
Industry foresight videos
Library of video linksFor students:
Author audio podcasts
Multiple-choice questions
Flashcard glossary
Internet activities
Research insights
Web linksFor lecturers:
VLE content
PowerPoint slides
Test bank
Essay questions
Tutorial activities
Discussion question pointers
Figures and tables from the book
Case insight video transcriptsRead more
£52.20Marketing
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Marketing An Introduction
The third European edition of this classic text has been updated with the latest ideas in marketing and with numerous new European marketing examples and case studies. The authors prompt students to discover the concepts of marketing and translate them into real commercial practice for themselves.
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Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
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Marketing Communications
Get a solid grasp of the methods, processes, and issues surrounding marketing communications and develop your career with an industry-leading text that blends theory with contemporary marketing practice.
Marketing Communications, 9th edition by Fill and Turnbull is the leading text that introduces you to the key topics of the subject. Ideal for undergraduate and postgraduate students in Marketing and related fields, this textbook guides you through the processes and actions of engaging audiences with brands, products, and services, from theory to practice.
From introducing the subject and setting learning expectations to analysing and interpreting consumer behaviour, this latest edition follows a clear, streamlined structure that focuses on the strategic and tactical aspects of how brands engage audiences. With an approachable style and language that is easy to understand, the text delivers a rich blend of academic and practitioner materials that will help you understand the complexities of marketing communications.
The book includes examples of contemporary, innovative marketing practices drawn from some of the world’s leading brands and agencies, allowing you to explore the theories and ideas and acquire critical insight into the marketing communications landscape.
The plethora of useful features and examples will encourage you to discuss and consider multiple interpretations around the major topics, providing you with the tools you need to develop your career in the field.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing and is supported by the Institute of Practitioners in Advertising.
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£54.10£56.00Marketing Communications
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Marketing Communications: A European Perspective
Learn the techniques and applications of marketing communications in a European context
Marketing Communications: A European Perspective, 7th Edition, by De Pelsmacker, Geuens and Van Den Bergh provides an extensive overview of the key concepts, techniques and applications of marketing communications within a European context. This book provides in-depth coverage of consumer behaviour and branding foundations of marketing communications, and all elements of the communications mix, including advertising, public relations, sponsorship, brand activation, direct marketing and exhibitions. Building on the success of the last edition, the 7th edition uses examples, case studies and research results from various countries, industries and markets to make the concepts more practice orientated and help you grasp essential facts. Extensive case material on global brands like Snickers, Libresse, Guinness, Costco, Baunat, Trooper and Lego have been added to reflect the recent developments in marketing communications.
Pearson, the world’s learning company.
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£40.80£54.10Marketing Communications: A European Perspective
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Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
Full marketing integration is vital in establishing effective marketing initiatives. This newly updated, clear and accessible textbook provides students and practitioners with the skills they need to deliver successful campaigns for the modern consumer.
The 8th edition of Marketing Communications continues to be a core resource covering all aspects of marketing from the planning stages and implementation to measuring data and campaign performance. Explore how to navigate buyer behaviour, social selling, PR campaigns, big data, marketing automation and more with this complete textbook.
Learn through current, real-world case studies from global companies such as TikTok and Spotify and explore what it takes to build a truly integrated, successful marketing plan. Incorporating branding, customer journey, advertising and more, Marketing Communications also provides in depth content on the legal requirements you need to develop your strategy including all you need to know about new GDPR rules and 3rd party data.
New to this edition, it includes information on the ongoing impact of AI in all aspects of marketing communications ensuring that you have all the tools necessary to reach the modern consumer while utilizing the latest industry technologies.
This book will give readers the confidence to work in an environment of constant technological transformation and build the core skills they need as marketers to create fully integrated strategies and successful campaigns.
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£156.80 -
Marketing Communications: Integrating Online and Offline, Customer Engagement and Digital Technologies
“The authors have the uncommon knack of taking the complex and explaining it in a clear, compelling way. I recommend it if you want to learn the principles of strategic communications and get structured suggestions to create better campaigns.” Dave Chaffey, Co-founder and Content Director, Smart Insights
This book has the strongest focus of online and offline integration of any marketing communications textbook. A blended approach to marketing is in its DNA. Compared to the competition that too often uses a bolts-on approach to integration, this book is essential for giving students the precise skills employers will look for – to be able to implement genuinely integrated marketing campaigns.
This new, seventh edition combines professional and academic expertise to ground big picture theory into real-world case studies, drawing from cutting-edge global companies like Snapchat and Spotify, that will teach students the why behind the how. With increased focus on social media and the latest digital technologies, this new edition will teach students:
– How AI, the Internet of Things, Big Data, AR/VR and marketing automation can be used successfully in campaigns
– The opportunity and risks of social media
– How to navigate ethical and data management challenges
– How to use the current preferred digital marketing tools and technologyCovering the key themes of customer engagement, experience and journey, this book will allow students to become truly confident working in an environment of ongoing technological transformation.
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£43.20£44.60 -
Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
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Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
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Marketing Management, Global Edition
Start thinking like a marketer with the gold-standard text for today’s Marketing Management.
Marketing Management, 16th edition by Kotler, Keller, and Chernev, is the latest version of this landmark text, offering an extensive analysis of the latest theories and practices in the marketing environment.
Ideal for undergraduates and graduates who want to follow a career in the field, the book introduces you to the Marketing Manager’s way of thinking, focusing on the role, issues, and decisions that Managers face in alignment with company needs and objectives.
The text’s reader-friendly content provides balanced coverage and a clear structure that will guide you through the necessary steps to build, execute and manage successful marketing campaigns and compelling brands.
The latest edition uses a multidisciplinary approach, providing in-depth knowledge and broader understanding of the essential marketing principles and core concepts. It will challenge your critical thinking and analytical skills with universal practical applications, covering a wider spectrum of products, services, and marketing strategies. A range of examples includes Wegmans, Starbucks, and Uniqlo, bringing first-hand experience regarding how a successful marketing strategy works in large-scale organisations.
Reflecting recent changes and developments in the field, the book aims to provide an in-depth understanding of the best marketing practices and arm you with the knowledge and tools necessary for a successful future career in the field.
Pearson MyLab® Marketing is not included. Students, if Pearson MyLab Marketing is a recommended/mandatory component of the course, please ask- your instructor for the correct ISBN. MyLab Marketing should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
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£43.60£66.50Marketing Management, Global Edition
£43.60£66.50 -
Marketing Management: European Edition
The classic Marketing Management is an undisputed global best-seller – an encyclopedia of marketing considered by many as the authoritative book on the subject. This fourth European edition keeps the accessibility, theoretical rigour and managerial relevance – the heart of the book – and adds:
· A structure designed specifically to fit the way the course is taught in Europe.
· Fresh European examples which make students feel at home.
· The inclusion of the work of prominent European academics.
· A focus on the digital challenges for marketers.
· An emphasis on the importance of creative thinking and its contribution to marketing practice.
· New in-depth case studies, each of which integrates one of the major parts in the book.
This textbook covers admirably the wide range of concepts and issues and accurately reflects the fast-moving pace of marketing in the modern world, examining traditional aspects of marketing and blending them with modern and future concepts.
A key text for both undergraduate and postgraduate marketing programmes.
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£47.90£55.10Marketing Management: European Edition
£47.90£55.10 -
Marketing Ninja Gift: A5 Blank Lined Notebook Journal for Marketing Ninja | Funny Thank You and Appreciation Gifts, Retirement, End of Year Gift, Gag Gift
Need to show your cool Marketing Ninja how much they mean to you?
You’ve come across this great notebook that will do the job perfectly!Great notebook for taking notes, journaling, organizing, writing and brainstorming.
Suitable for any special occasion: Christmas, Secret Santa, Birthday, Graduation, Retirement, Appreciation, etc.- 6×9 Inches (A5)
- 120 Pages
- Sleek, matte-finished Premium cover for a professional look
- Excellent and thick binding
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Marketing Plans: How to prepare them, how to profit from them
A fully revised and updated 8th edition of the highly renowned international bestseller The 8th edition of this highly acclaimed bestseller is thoroughly revised with every chapter having been updated with special attention to the latest developments in marketing. Marketing Plans is designed as a tool and a user friendly learning resource. Every point illustrated by powerful practical examples and made actionable through simple, step by step templates and exercises. The book is established as essential reading for all serious professional marketers and students of marketing, from undergraduate and postgraduate to professional courses for bodies such as CIM. Above all it provides a practical, hands on guide to implementing every single concept included in the text. New chapters and content include: * A Does it Work feature throughout demonstrating examples of real successes using the processes in the book * More substantial coverage of consumer behaviour to balance the book s focus with B2B planning * Digital techniques and practices brought fully up to date * Also includes a comprehensive online Tutors Guide and Market2Win Simulator for those who teach marketing strategyRead more
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Marketing Plans: Profitable Strategies in the Digital Age
The latest edition of the leading and internationally bestselling text on marketing planning
In the newly revised ninth edition of Marketing Plans, a team of renowned marketing strategists and professors delivers a fully updated version of the gold standard in marketing planning textbooks. The book contains a proven, start-to-finish approach to planning your firm’s marketing and is complemented by brand-new content on digital marketing and sustainable marketing.
The authors have also included best-practice guidance on omnichannel management, integrated marketing communications, key account management, and customer experience management. The book provides:
- A best-practice, step-by-step process for coordinating marketing strategy and planning
- Methods to create powerful, differentiated value propositions
- Tools to prioritise marketing efforts on segments and strategies that will deliver the greatest returns in growth and profits
- Lessons from the leaders on how to embed world-class marketing within the organisation.
Perfect for students and executives alike in marketing, sales, strategy, and general management, Marketing Plans, 9th edition remains the world’s leading resource on the critical topic of marketing strategy and planning.
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£35.00£38.00 -
Marketing Strategy and Competitive Positioning
The ideal text to help you develop your knowledge around rigorous marketing strategies from formulation to implementation
Marketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd and Lee, helps you grow an in-depth understanding of how to develop and implement a marketing strategy, and achieve sustainable competitive positioning.
This text is suitable for undergraduate and postgraduate students taking modules in Marketing Strategy, Marketing Management and Strategic Marketing Management.
By focusing on competitive positioning that lies at the heart of marketing strategy, this text introduces an in-depth discussion of the marketing processes to achieve competitive advantage in a business environment.
Key features include:
- Focus on two central issues in marketing strategy formulation – identifying target markets and creating a differential advantage
- Increased emphasis on competing through differentiation and customer knowledge, including new business models
- Updated content to reflect changed context and impacts on businesses, consumers/society and marketing activity
- Emphasis on competing globally within a digitalization context
- Updated vignettes and new case studies to help you connect marketing principles with practical applications
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£53.20 -
Marketing Strategy: Overcome Common Pitfalls and Create Effective Marketing
WINNER: The BookFest Spring Book Awards 2022 – Marketing category
WINNER: Business Book Awards 2022 – Sales & Marketing categoryTasked with creating marketing strategy? This book is for you. Learn about the most useful tools and models, dodge common mistakes, and optimize your marketing strategy success, with this practical and adaptable framework from award-winning thought-leader Jenna Tiffany.
Create an effective marketing strategy for your business with Marketing Strategy, which offers a clear, easy-to-follow overview of why strategy is important, how to create it, how to implement it, and – crucially – how to measure its success. Packed with global examples and case studies, the book opens by discussing the role strategy plays in any organization’s long-term vision. It also discusses the key models and frameworks that can be used to analyze the marketing environment, and offers information on segmentation, targeting and positioning. Importantly, it will outline some of the key challenges likely to crop up, and gives pre-emptive tools for avoiding them.
Marketing Strategy is highly practical in approach. Chapters are supported by short tasks to complete throughout, to cement the reader’s understanding of the concepts discussed. Put together, these tasks create an easy to follow, step-by-step framework for creating a marketing strategy. The framework is adaptable and can be applied to any industry or business. Marketing Strategy also includes input from leading marketing strategists including Mark Ritson and organizations such as Mailchimp, the CIM and DMA.
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£30.40 -
Marketing: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
Mastering SEO: A Guide to Building and Growing Your Own SEO Business
Embark on a transformative journey in the dynamic world of SEO entrepreneurship with “Mastering SEO: A Guide to Building and Growing Your Own SEO Business.” Whether you’re starting your venture or seeking to elevate your existing agency, this comprehensive guide is your roadmap to success. Discover the core skills that define SEO excellence, from technical wizardry to content mastery, and unleash the power of data-driven strategies. Establish a solid foundation with expert insights on business setup, client acquisition, and project management. Leverage the wisdom of SEO luminaries and dive into real-world case studies for inspiration.
Get ready to conquer challenges and pitfalls with resilience, and cultivate work-life balance. “Mastering SEO” is more than a guide; it’s a companion in your SEO odyssey. Crafted by experts, this book equips you with actionable advice and additional resources that fuel your growth and keep you on the cutting edge of the industry. Start your journey today and master the art of SEO entrepreneurship!
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Mastering Technical Sales: The Sales Engineer’s Handbook, Fourth Edition (Artech House Technology Management and Professional Development Library)
This bestselling book — now in its Fourth Edition – has become the gold standard for Sales Engineers, who engage on the technical side of the sales and buying process and are the people who know how everything works. It helps you navigate a complex and ever-changing technical sales environment and become an effective bridge-builder between the business/commercial interests and the technical details that support the sale.
Written by one of the foremost experts in this field, the handbook presents everything you need to improve your skills and increase your value to the sales team. Chapters are written in a modular fashion so that you can choose topics most relevant to you at the moment – or follow them in order as they build upon each other and give you the complete A to Z on your role. Each chapter is short enough so that you can read through it in 10-15 minutes and apply the learning the next day. You’ll find actionable hints, case studies, and anecdotes illustrating the topics with lessons learned, both positive and negative.
The book helps you: understand the unique role of the Sales Engineer, from the broad picture to the nuances of the job; develop skills needed to become a valuable consultant to your team and the customer team; utilize best practices for creating and completing winning RFPs; effectively integrate global practices into your day-to-day activities; increase your ability think on a more strategic level; become a trusted advisor to executive customers.
With this completely updated and expanded edition of Mastering Technical Sales in hand, you will achieve a better win rate, experience higher customer satisfaction, hit revenue targets, and feel greater job satisfaction. Newly added and revised chapters guide you through today’s challenges, including the impact of the cloud and everything-as-a-service, new sales models (monthly vs. annual revenue commits), and the virtualization and automation that is now part of the Sales Engineer’s world.
This book is a must-have resource for both new and seasoned Sales Engineers within tech software, hardware, mechanical, and civil engineering vendors, along with management and leadership in those organizations, and anyone who must present, demonstrate or sell hi-tech items for a living.
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£72.50£80.80 -
Mastering the Complex Sale: How to Compete and Win When the Stakes are High!
Praise for Mastering the Complex Sale“Jeff Thull’s process plays a key role in helping companies and their customers cross the chasm with disruptive innovations and succeed with game-changing initiatives.”
―Geoffrey A. Moore, author of Crossing the Chasm and Dealing with Darwin“This is the first book that lays out a solid method for selling cross-company, cross-border, even cross-culturally where you have multiple decision makers with multiple agendas. This is far more than a ‘selling process’―it is a survival guide―a truly outstanding approach to bringing all the pieces of the puzzle together.”
―Ed Daniels, EVP, Shell Global Solutions Downstream, President, CRI/Criterion, Inc.“Mastering the Complex Sale brilliantly sets up value from the customer’s perspective. A must-read for all those who are managing multinational business teams in a complex and highly competitive environment.”
―Samik Mukherjee, Vice President, Onshore Business, Technip“Customers need to know the value they will receive and how they will receive it. Thull’s insights into the complex sale and how to clarify and quantify this value are remarkable―Mastering the Complex Sale will be required reading for years to come!”
―Lee Tschanz, Vice President, North American Sales, Rockwell Automation“Jeff Thull is winning the war against commoditization. In his world, value trumps price and commoditization isn’t a given, it’s a choice. This is a proven alternative to the price-driven sale. We’ve spoken to his clients. This stuff really works, folks.”
―Dave Stein, CEO and Founder, ES Research Group, Inc.“Our business depends on delivering breakthrough thinking to our executive clients. Jeff Thull has significantly redefined sales and marketing strategies that clearly connect to our global audience. Read it, act on it, and take your results to exceptional levels.”
―Sven Kroneberg, President, Seminarium Internacional“Jeff’s main thesis―that professional customer guidance is the key to success―rings true in every global market today. Mastering the Complex Sale is the essential read for any organization looking to transform their business for long-term, value-driven growth.”
―Jon T. Lindekugel, President, 3M Health Information Systems, Inc.“Jeff Thull has re-engineered the conventional sales process to create predictable and profitable growth in today’s competitive marketplace. It’s no longer about selling; it’s about guiding quality decisions and creating collaborative value. This is one of those rare books that will make a difference.”
―Carol Pudnos, Executive director, Healthcare Industry, Dow Corning CorporationRead more
£17.20£19.90 -
Meeting Notes (Well Mostly Doodles) From Another Meeting That Should Have Been An Email: Funny Notebook for the Office, Coworkers, Work, Bosses, … Journal: Office Gag Gift:…
Meeting Notes (Well Mostly Doodles) From Another Meeting That Should Have Been An Email Notebook Journal:
Whether it’s for the office, for personal use, or to be given as a gift, share the joy of humor with this funny 6″ x 9″, College Ruled, 108-page Notebook Journal. It’s a great gift for coworkers, business owners, friends, family, or anyone you want to show appreciation for. Perfect for Holidays (Christmas, Secret Santa, Stocking Stuffer), Birthdays, and Special Occasions.
Features:
- Super Sharp Design.
- Created with Flexibility In Mind for Multiple Uses/Purposes.
- Conveniently Sized for a Laptop Case, Carry Bag, Backpack, or Glove Compartment (Vehicle).
- Sturdy Paperback Cover
- 6” x 9”, High-Quality Paper.
- 108 College Ruled Pages Including Margin Lines.
- Premium Glossy Finish.
- A Perfect Gift.
- Get Yours Now!
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Click on Amazon’s Office Humor Essentials Author Page to View Our Wide Selection of Notebooks and Journals.
http://www.amazon.com/author/officehumoressentials
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£5.50 -
Mental Health Is Health Self Care Coloring Book: Anxiety Stress Relief Self Help Coloring Book for Adults and Kids with Motivational And Inspirational Quotes (Mental Health…
Coloring has been shown to be a simple and effective way to reduce stress and promote relaxation.
This mental health coloring book is perfect for those struggling with anxiety, depression, or any other mental health issue. It features 25 beautifully illustrated motivational quotes and designs to help you wind down and de-stress.
As you color in the pages of this book, you’ll notice your anxiety melting away and your mind becoming more calm and clear, experiencing renewed hope and joy.
Whether you’re a seasoned colorist or a beginner, you’ll find yourself lost in the flow of coloring these beautiful patterns.
This coloring book feature:
- 25 unique coloring pages, no repeat
- Single sided print to prevent bleed through
- Pure white paper
- Large sized 8.5 x 11 inch pages
- High-resolution printing for crisp and clear image
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£6.70 -
MENTAL HEALTH MANAGEMENT: Developing a sustainable mental health
It is important to manage mental health in a world where life seems to be moving at an ever-increasing speed. “Mental Health Management” is a thorough book that acts as a road map for reaching and preserving the highest level of mental and emotional health.
This book explores the art and science of mental health in great detail, providing you with a plethora of information and useful tools to help you on your path to a happier and healthier life. This book is your go-to guide for navigating the complexity of the human psyche, from comprehending the nuances of mental health to implementing successful self-care routines.Read more
£3.80 -
Mergers & Acquisitions For Dummies
Explore M&A, in simple terms
Mergers & Acquisitions For Dummies provides useful techniques and real-world advice for anyone involved with – or thinking of becoming involved with – transactional work. Whether you are a transactions pro, a service provider tangentially involved in transactions, or a student thinking of becoming an investment banker, this book will provide the insights and knowledge that will help you become successful. Business owners and executives will also find this book helpful, not only when they want to buy or sell a company, but if they want to learn more about what improves a company’s value. The evaluation process used by M&A professionals to transact a business sale is often quite different from the processes used by owners and executives to manage those businesses.
In plain English terms that anyone can understand, this book details the step-by-step M&A process, describes different types of transactions, demonstrates various ways to structure a deal, defines methods to identify and contact targets, provides insights on how to finance transactions, reveals what helps and hurts a company’s valuation, offers negotiating tips, explains how to perform due diligence, analyzes the purchase agreement, and discloses methods to help ensure the combined companies are successfully integrated. If you’re getting involved with a merger or an acquisition, this book will help you gain a thorough understanding of what the heck is going on. Updates to this second edition include quality of earnings reports, representation and warranty insurance, how to hire investment bankers, changes to the offering documents, the rise of family offices, and the ubiquity of adjusted EBITDA (earnings before interest, tax, depreciation, and amortization) as a basis for valuation.
- Understand the merger and acquisition process in a simple, easy-to-understand manner
- Learn the nomenclature and terminology needed to talk and act like a player
- Determine how to hire the people who will help you conduct M&A deals
- Discover tips on how to successfully negotiate transactions
Mergers & Acquisitions For Dummies is a great choice for business owners and executives, students, service providers, and anyone interested in M&A transactions.
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£20.30£25.60Mergers & Acquisitions For Dummies
£20.30£25.60 -
Millennial Black: A motivational, authentic practical guide to success for black women at work
For fans of Slay in Your Lane and Little Black Book, this is the much-needed roadmap for young Black women to succeed in the workplace
From tips on setting boundaries, and avoiding the race pay gap, through advice on building your own ‘lady gang’, establishing your value and being able to negotiate, to tackling the serious issues of workplace sexual harassment and racist abuse, this is a comprehensive guide to building the career you want and being recognised in the workplace.
It also offers implementable guidance for employers and business owners who are tackling the essential task of building and retaining inclusive and diverse offices, as well as looking to be effective allies and leaders in the future of inclusive working.
Packed with interviews and insight from trailblazers at every stage of their careers, including June Sarpong, Aja Barber, Candice Brathwaite, Naomi Ackie and Munroe Bergdorf, this is the ultimate guide to the workplace for black women.Read more
£1.50£16.10 -
Millionaire Mission: A 9-Step System to Level Up Your Finances and Build Wealth
There’s a better way to do money. Taking control of your financial freedom is simpler than you think. In fact, your money should work harder than you do.Brian Preston, host of The Money Guy Show and cofounder of Abound Wealth Management, lays out a nine-step system for building wealth with the money you already have.
Remember “PEMDAS” from grade school? It’s an acronym that helps break down complex math problems into simple steps. When it comes to managing your money, following a similar process–the Financial Order of Operations– will demystify your dollars and show you the way to build transformative wealth with the tools you already have available:
- Keep Your Financial Life Out of The Ditch (Cover Your Highest Deductible)
- Love That Free Money (Max-Out Your Employer Match)
- The Joneses Are Broke and Miserable (Pay Off High Interest Debt)
- Rainy Day Done Right (Build Emergency Reserves)
- Tax-Free Armageddon (Max-Out Tax-Free Growth with Roth and/or HSA Contributions)
- Max-Out Retirement Options
- Building That More Beautiful Tomorrow (Leverage Hyper Accumulation)
- Funding Abundance Goals (Prepay Future Expenses)
- Debt-Freedom (Prepay Low-Interest Debt)
Millionaire Mission helps you account for your blind spots, overcome the fear of making wrong decisions, and take the guesswork out of what to do with your next dollar.
You can own your time and own your life. Stop worrying so much about money and start focusing on what really matters to you. Millionaire Mission will do more than help you optimize your army of dollar bills–it will motivate you to be the best version of your financial self. What do you have to lose? Let’s discover what small decisions you can make today to move you closer to your more beautiful tomorrow.
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£21.20 -
Mind for Sales: Daily Habits and Practical Strategies for Sales Success
For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
The world of sales can be tough, so it’s easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren’t making quotas and then you begin looking at job listings waiting for your next downfall.
Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he’s learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits.
In A Mind for Sales, you’ll learn how to:
- Feel energized by renewed purpose and success in your sales role by following the success cycle approach.
- Receive practical strategies on how to change your mindset and succeed in sales.
- Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1.
- Gain real-world insights from Hunter’s vast experience as a successful sales professional and sales coach.
Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.
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£14.90£18.00 -
Mind Map Mastery: The Complete Guide to Learning and Using the Most Powerful Thinking: The Complete Guide to Learning and Using the Most Powerful Thinking Tool in the Universe
Tony Buzan invented the Mind Map technique five decades ago. Seeing the transformational impact it had on people, he has been spreading the thinking tool across the world ever since.Tony Buzan’s Mind Map technique has gathered amazing praise and an enormous worldwide following over the last few decades, but as with any very successful idea, there have been many sub-standard imitators. With Mind Map Mastery, Tony Buzan re-establishes the essential concepts that are the core of the Mind Map with a clarity and practicality unrivalled by other books.
If you are looking to improve your memory, plan your business strategy, become more organized, study for an exam or plan out your future, this is the book for you. With a clarity and depth that far exceeds any other book on the subject, it includes the history of the development of the Mind Map, an explanation of what makes a Mind Map (and what isn’t a Mind Map) and why it’s such a powerful tool, illustrated step-by-step techniques for Mind Map development – from simple to complex applications – and how to deal with Mind Maps that have ‘gone wrong’. Developed both for those new to the Mind Map concept as well as more experienced users who would like to revise and expand their expertise, Mind Map Mastery is the one Mind Mapping book needed on the shelf of every student and business person across the world.
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£10.50£14.20 -
Mind the Inclusion Gap: How allies can bridge the divide between talking diversity and taking action
Diversity programmes are everywhere. But are they working?
A handful of organisations and individuals are leading the way but, on the whole, our diversity efforts are moving at a glacial pace. Homophobia, transphobia, racism and misogyny remain stubbornly pervasive – meanwhile, many inclusion programmes do more to create negativity toward the diversity agenda than they do to bring about measurable and lasting change.
While most of us are curious about diversity, and some would go so far as to call ourselves allies, very few of us are skilled in inclusion. Instead, we double down on being nice and hope that will be enough. But this optimistic attitude may harm as much as help.
This book is for anyone who wants to dive into the complex task of supporting diversity. It will build your confidence and practical know-how to help you navigate the polarised and divisive issues we face in the workplace and in the world. And it will give you everyday skills to move from talking about diversity to taking action, allowing you to play a meaningful role in shaping an inclusive future.
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£12.20£14.20 -
MindJournal: This Book Will Make You Stronger – The Guide to Journalling for Men
Discover the life-changing benefits of journaling with the MindJournal guide to journaling for men.
‘This book has the power to change lives.’ — Professor Karen Pine – Leading Psychologist & Founding Director of Do Something Different
‘This beautifully simple, practical book has opened my mind to the life-affirming, health-giving benefits of 30 minutes of daily journaling’ — ***** Reader review
‘A revelation – thank you!’ — ***** Reader review
‘A brilliant book to learn about yourself’ — ***** Reader review
‘Buy this know and change your life’ — ***** Reader review
‘Incredible’ — ***** Reader review
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MindJournal is a groundbreaking movement that’s helped thousands of guys to change their lives.Guiding you through a scientifically researched framework, MindJournal: This Book Will Make You Stronger will help you to understand the powerful benefits of journaling – leading to a healthier and happier life.
While the objective is to get you writing, the ultimate goal is to help you become more aware of how you look after yourself and the people around you.
Using the 30-question writing program, with detailed explanations and plenty of motivation and support, this book will become a personal trainer for life.
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£9.40£10.40 -
Mindset – Updated Edition: Changing The Way You think To Fulfil Your Potential
World-renowned Stanford University psychologist Carol Dweck, in decades of research on achievement and success, has discovered a truly groundbreaking idea-the power of our mindset.
Dweck explains why it’s not just our abilities and talent that bring us success-but whether we approach them with a fixed or growth mindset. She makes clear why praising intelligence and ability doesn’t foster self-esteem and lead to accomplishment, but may actually jeopardize success. With the right mindset, we can motivate our kids and help them to raise their grades, as well as reach our own goals-personal and professional. Dweck reveals what all great parents, teachers, CEOs, and athletes already know: how a simple idea about the brain can create a love of learning and a resilience that is the basis of great accomplishment in every area.
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£5.99 -
Monthly Budget Planner: Weekly Expense Tracker Bill Organizer Notebook Business Money Personal Finance Journal Planning Workbook size 8.5×11 Inches … Volume 3 (Expense Tracker…
Monthly Budget Planner / Weekly Expense Tracker/ Bill Organizer Notebook/ Personal Finance Journal
This Monthly Budget Planner,it suitable for business ,personal finance bookkeeping,budgeting ,money management
Details
- The Monthly Budget Planner and Weekly Expense Tracker way to organize your bills and plan for your expenses
- Management your money,it perfect for business ,personal finance bookkeeping,budgeting
- 144 pages of monthly budget planner and weekly expense tracker
- 8.5 inches By 11 Inches
- Matte Cover
- Paperback Cover
Get start Monthly Budget Planner & Weekly Expense Tracker today!
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£4.90 -
More ProActive Sales Management: Avoid the Mistakes Even Great Sales Managers Make And Get Extraordinary Results
Building on the concrete advice and practical, powerful strategies revealed in its predecessor, More ProActive Sales Management provides harried sales managers with a proven method for managing the sales process and their peo ple. Packed with specific, field-tested techniques, this helpful guide focuses on the five primary areas in which mistakes occur: internal team decisions, up ward decisions, sales decisions, infrastructure decisions, and decisions regarding the manager himself.This book shows sales managers at every level how to manage for great results!
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£17.00 -
Motivate the Unmotivated: A step-by-step system you can use to raise motivation in your classroom tomorrow
Have you noticed that the traditional methods for motivating students rarely seem to work?Stickers, merit marks, reward charts, praise assemblies, certificates etc. are used in almost every school all over the world and yet most teachers struggle to get reluctant students involved in lessons. Punishments are even less effective – despite giving threats and dishing out detention after detention these students still don’t seem to care.If you want to get more of your students engaged and taking part in lessons, it’s time to forget trying to control them and instead create a situation where they are naturally motivated, from WITHIN.Is that really possible? Yes! And it’s super-easy when you use the step-by-step plan laid out in Rob Plevin’s Motivate the Unmotivated…This fantastic teaching resource offers a complete step-by-step system together with hundreds of practical strategies to:- Invite and stimulate student interest from the moment your lesson begins, – Create an extremely positive, collaborative classroom climate – Minimise classroom management issues related to boredom and low engagement – Provide interactive lesson formats which even your most switched-off students won’t be able to resist- Reach ALL your students through multiple learning channels – Increase participation with little-known ‘involvers’ which work every time!Includes downloadable BONUS training materials and printable resources.Read more
£13.30 -
Motivated Teaching: Harnessing the science of motivation to boost attention and effort in the classroom: 3 (High Impact Teaching)
“It’s not easy to write a book that is simultaneously brief, packed with ideas, and clear, but Peps has done it.” Daniel Willingham, Professor of Psychology at the University of Virginia
This book is for teachers and school leaders interested in understanding what motivation for learning is, how it works, and how to build it in the classroom.
From the author of Memorable Teaching, this latest instalment in the High Impact Teaching series stitches together the best available evidence from multiple fields — including behavioural economics, evolutionary psychology and motivation science — to create a concise, coherent and actionable framework that you can use to help your pupils care more about and put more effort into your lessons.
Motivated Teaching has been carefully constructed to be a highly efficient reading experience. It is short, sparse and you should be able to read it in about an hour.
—–
Contents
Act I: Foundations
- Why motivation?
- The mechanics of motivation
- The motivation for learning framework
Act II: Drivers
- 1. Secure success
- 2. Run routines
- 3. Nudge norms
- 4. Build belonging
- 5. Boost buy-in
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Praise for Motivated Teaching
“All I can say is that it was everything I’d hoped for and more.” Jon Hutchinson, Assistant Head at Reach & Visiting Fellow at Ambition
“Another absolute gem from Peps Mccrea.” Helene Galdin-O’Shea, English teacher & researchED organiser
“This is a hugely important book for teachers and school leaders.” Josh Goodrich, Assistant Principal at OASB & CEO at Steplab
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Praise for other books in the High Impact Teaching series
“A great little book for teachers based on robust evidence.” Carl Hendrick, Head of Learning and Research at Wellington College
“Things that make teachers’ lives simpler like this are few and far between.” Doug Lemov, Author of Teach Like a Champion
“I doubt you’ll find an education book with more useful insights per minute of reading time.” Dylan Wiliam, Emeritus Professor of Educational Assessment at UCL
“I can’t remember when I have ever read a book that takes such complex ideas and communicates them with sophistication and simplicity.” Oliver Caviglioli, Education author & information designer
“A truly excellent book which sets out the science behind learning with remarkable clarity.” Mark Enser, Head of Geography at Heathfield Community College
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£15.20
