Management

Tony Buzan’s Mind Map technique has gathered amazing praise and an enormous worldwide following over the last few decades, but as with any very successful idea, there have been many sub-standard imitators. With Mind Map Mastery, Tony Buzan re-establishes the essential concepts that are the core of the Mind Map with a clarity and practicality unrivalled by other books.

If you are looking to improve your memory, plan your business strategy, become more organized, study for an exam or plan out your future, this is the book for you. With a clarity and depth that far exceeds any other book on the subject, it includes the history of the development of the Mind Map, an explanation of what makes a Mind Map (and what isn’t a Mind Map) and why it’s such a powerful tool, illustrated step-by-step techniques for Mind Map development – from simple to complex applications – and how to deal with Mind Maps that have ‘gone wrong’. Developed both for those new to the Mind Map concept as well as more experienced users who would like to revise and expand their expertise, Mind Map Mastery is the one Mind Mapping book needed on the shelf of every student and business person across the world.

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Every day, people make hundreds of choices.

Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?

These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.

The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.

Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.

You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.

You simply cannot afford to miss The Illusion of Choice.

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Napoleon Hill, America’s most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based on the notion that if we can learn to think like the rich, we can start to behave like them. By understanding and applying the thirteen simple steps that constitute Hill’s formula, you can achieve your goals, change your life and join the ranks of the rich and successful.

In this updated edition, Dr. Arthur R. Pell provides examples of men and women who, in recent times, exemplify the principles that Hill promulgated. With the success stories of top achievers such as Bill Gates and Steven Spielberg, he proves that Hill’s philosophies are as valid today as they ever were.

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First published in 1978, The Silva Mind Control Method has helped millions of people create better, happier, and more successful lives. Based on the extraordinary course pioneered by José Silva in the 1960s, this accessible guidebook uses meditation and visualization to help you alleviate stress, overcome bad habits and emotional insecurity, increase creativity, develop concentration, harness your dreams, and deepen your relationships. Featuring transformative advice and fascinating case studies, this revolutionary book teaches you to use your mind at a deeper and more effective level and reveal its extraordinary power.

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Winning strategies of one of football’s most successful coaches

As FIFA’s most decorated female football manager and a former player, Sarina Wiegman has led both the Netherlands and England women’s national teams to historic victories. She stands out as a true pioneer in the game, and her coaching philosophy has earned her a reputation as one of the most successful coaches in football history.

This personal account of Sarina’s life journey begins with her early passion for football, and covers her key moments on the pitch as well as her ascension to the top of the coaching world. Join Sarina as she talks us through her rollercoaster ride of victories and challenges, the tough decisions she had to make both on and off the pitch, and the relentless pursuit of excellence that saw her rise to become an indomitable figure in the world of sports.

And, it’s not just about the game. In a world where football has become more competitive than ever, Sarina’s revolutionary approach to leadership, mentorship, and performance management has garnered global attention. In What It Takes we gain invaluable insight into Sarina’s unique philosophy, as she shares how she fostered an environment that values determination, teamwork, and mutual respect. A strong advocate for women in the sport, she outlines a transformative and inclusive future for football where everyone has an equal chance to shine, irrespective of gender.

Sarina Wiegman’s book ‘What It Takes’ was a Sunday Times bestseller w/c 06-11-2023.

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With humor, keen insight, and a fresh perspective, The New Model of Selling is an essential guide for sales professionals looking to sell the right way, implementing persuasive techniques aligned with human behavior.

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Learn how the disruptive AI chatbot is going to change school, work, and beyond

ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it’s asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you’ll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You’ll also explore the ethics of using AI-generated content for various purposes. Written by a journalist who’s been on the front lines of artificial intelligence for over a decade, this book dives deep into ChatGPT’s potential, so you can make informed decisions―without asking ChatGPT for help.

• Learn how ChatGPT works and how it fits into the world of generative AI
• Harness the power of ChatGPT to help you, and avoid letting it hinder you
• Write queries that deliver the kind of response you want
• Take a look into how the ChatGPT API interacts with other tools and platforms

This just-in-time Dummies title is perfect for any life or career may be impacted by ChatGPT and other AI. ChatGPT is just the tip of the iceberg, and this book can help you prepare for the future.

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‘Equal parts practical, funny and illuminating – belongs on the required reading list for life’ – Sarah Knight, internationally bestselling author of Get Your Sh!t Together

Accessible and inspirational, The Unbreakable Student is the self-care guide that every university student needs.

So, you’re starting university – you’ve learnt what to pack, where to socialise, how to cook (sort of)… but what about how to look after your mental health?

University is a whirlwind of exciting, fresh experiences. But it can also be overwhelming. You’re in a strange new environment and faced with the pressure to make friends, complete difficult assignments, stay healthy, manage your finances and so much more, all while being away from your loved ones. In this time of massive change, looking after your mental wellbeing is more important than ever.

Nic Hooper has witnessed the student mental health crisis unfolding every day on campus and is determined to help. A psychologist with fifteen years’ experience teaching and mentoring young adults, The Unbreakable Student is his guide to navigating your university years and staying sane using six simple rules:
· Using exercise to stay healthy in body and mind
· Learning to positively challenge yourself
· Connecting with your peers
· Mindfully embracing the moment
· Managing self-critical thoughts and vulnerability
· Giving to others and taking positive action

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The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed.

The jump from sales superstar to sales manager has made or broken many a sales career.

As a top-performing sales professional, you know how to own your calendar, focus your energy, create opportunities, navigate the sales process, negotiate, and close deals. Yet, if you are like most new sales managers, there is still so much you don’t know and that can trip you up if you aren’t careful.

Luckily, Mike Weinberg knows the pitfalls to avoid and mindset changes needed to successfully make the leap. This powerful new resource contains candid guidance on how to master your expanded responsibilities like a pro:

• Know Your Role: You have been entrusted with the most critical job in your business.
• Cultivate the Manager Mindset: Your new role is very different from your old role, and it requires an all-new mindset.
• Lead Your Team: Bad things happen when you attempt to do your people’s jobs. It’s a habit many new sales managers fall into but it’s a lose-lose proposition. Learn how to lead, coach, and hold your salespeople accountable, instead of the unsustainable and unscalable approach of trying to do their jobs for them!
• Create a Winning Culture: Learn how to build a healthy culture that maximizes performance while connecting on a heart-level with your people.

Don’t let your promotion become a trial by fire. Turn to this book to hit the ground running.

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In A Toolkit for Your Emotions, Emma takes a deep dive into how we feel and explains all the tools you need to intercept and redirect challenging emotion. From joy to anger, shame to stress and anxiety, Emma has practical and effective ways to feel instantly calmer and more content.

Each topic is illustrated with Emma’s well-loved illustration to make them accessible, meaningful and memorable. Dr Emma Hepburn is the most well-known psychologist on Instagram (@thepsychologymum, 135k followers) and has won numerous awards for her contribution to mental health awareness.

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Leadership has become increasingly complex in recent years. The times are difficult, and it can be challenging to get people to work together. Businesses, government, families, communities, and teams are all crying out for good leaders to help them. This is where the principles outlined in The 21 Irrefutable Laws of Leadership can help.

Based on the revised and updated 25th anniversary edition of the bestselling book, this workbook uses case studies, self-evaluation, and group discussion questions to help you boost your leadership skills. Included are stories and observations from the worlds of business, politics, sports, the military, and non-profits. Each law is like a tool, ready to be picked up and used to help you achieve your dreams and add value to other people.

Discover how these valuable principles can change your life―follow them and learn to lead―not just for yourself, but for the people who follow you.

Lessons:

1. The Law of the Lid
2. The Law of Influence
3. The Law of Process
4. The Law of Navigation
5. The Law of Addition
6. The Law of Solid Ground
7. The Law of Respect
8. The Law of Intuition
9. The Law of Magnetism
10. The Law of Connection
11. The Law of the Inner Circle
12. The Law of Empowerment
13. The Law of the Picture
14. The Law of Buy-In
15. The Law of Victory
16. The Law of the Big Mo
17. The Law of Priorities
18. The Law of Sacrifice
19. The Law of Timing
20. The Law of Explosive Growth
21. The Law of Legacy

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It’s part novel, part ‘how-to’, and it’s everything you need to know about selling to big business.

The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.

Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?

The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It’s an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes:

• A detailed look at the EDVANCE framework
• A free, downloadable card-based system for pin-pointing Stakeholder Archetypes
• A guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence
• Guiding Stakeholders towards consensus
• Gaining early involvement in the Buyer’s Journey
• Building your personal brand
• Guiding your customer to the solution they genuinely need, not the solution they think they want
• Harnessing the power of storytelling
• Getting the customer to ‘sell themselves’ on your offering

The Wentworth Prospect is far more than just a good story.

It’s everything you need to know about landing the big deal.

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How did the world’s most remarkable people get that way?

This is a book about how the highest-performing people changed their lives – and how you can change yours.

Drawing on interviews with record-setting athletes, Olympic coaches and billionaire founders, Jake Humphrey and Professor Damian Hughes introduce the five simple steps that take you from where you are to where you want to be. And they introduce the cutting-edge research that explains why these surprisingly simple tools are so effective.

It is never too late to change. This book shows you how.

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