Management

Product management plays a pivotal role in organizations. In fact, it’s now considered the fourth most important title in corporate America―yet only a tiny fraction of product managers have been trained for this vital position. If you’re one of the hundreds of thousands of people who hold this essential job―or simply aspire to break into a new role―Product Management For Dummies gives you the tools to increase your skill level and manage products like a pro.

From defining what product management is―and isn’t―to exploring the rising importance of product management in the corporate world, this friendly and accessible guide quickly gets you up to speed on everything it takes to thrive in this growing field. It offers plain-English explanations of the product life cycle, market research, competitive analysis, market and pricing strategy, product roadmaps, the people skills it takes to effectively influence and negotiate, and so much more.

• Create a winning strategy for your product
• Gather and analyze customer and market feedback
• Prioritize and convey requirements to engineering teams effectively
• Maximize revenues and profitability

Product managers are responsible for so much more than meets the eye―and this friendly, authoritative guide lifts the curtain on what it takes to succeed.

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‘For anyone thinking of doing an MBA, or indeed anyone who wants to understand how the corporate elite are moulded, this is a must read’ Luke Johnson, British entrepreneur

The internationally best-selling business classic that reveals what it’s really like to study an MBA at one of the most prestigious institutions in the world.

Philip Delves Broughton quit his position as New York correspondent for The Daily Telegraph to take his place on one of the most-coveted and exclusive courses in the world – an MBA at Harvard Business School – to acquire the wisdom reserved for the world’s global elite. And what he learns is truly jaw-dropping.

From his first class to graduation – encompassing the guest lectures, the Apprentice-style tasks, the booze-luge, the burnouts and the high flyers – Delves Broughton divulges the advice, wisdom and folly he found whilst studying at the most prestigious business school in the world.

‘Anyone considering enrolling will find this an insightful portrait of Harvard Business School life’ Economist

‘Very funny. An excellent book’ Wall Street Journal

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SELLING AND SALES MANAGEMENT IN ACTION

The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:

# The objectives of each section

# An overview of the main principles

# What you need to do to achieve success

# A speed-read checklist to help you remember key points

Whether you’re looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.

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Don’t be afraid of the GDPR wolf!

How can your business easily comply with the new data protection and privacy laws and avoid fines of up to $27M? GDPR For Dummies sets out in simple steps how small business owners can comply with the complex General Data Protection Regulations (GDPR). These regulations apply to all businesses established in the EU and to businesses established outside of the EU insofar as they process personal data about people within the EU.

Inside, you’ll discover how GDPR applies to your business in the context of marketing, employment, providing your services, and using service providers. Learn how to avoid fines, regulatory investigations, customer complaints, and brand damage, while gaining a competitive advantage and increasing customer loyalty by putting privacy at the heart of your business. 

• Find out what constitutes personal data and special category data
• Gain consent for online and offline marketing
• Put your Privacy Policy in place
• Report a data breach before being fined

79% of U.S. businesses haven’t figured out how they’ll report breaches in a timely fashion, provide customers the right to be forgotten, conduct privacy impact assessments, and more. If you are one of those businesses that hasn’t put a plan in place, then GDPR For Dummies is for you.

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‘If you want to know and understand how football really works, this is the book for you.’ Guillem Balagué

‘A myth-busting and hugely entertaining look at the ever more complex machinations of the beautiful game. Essential.’ Raphael Honigstein

‘A must-read for football fans.’ Freddie Ljungberg

Insightful, enlightening and thought-provoking, leading Premier League lawyer Daniel Geey lifts the lid on the inner workings of modern football.

What really happens inside a club on transfer deadline day? Are football agents overpaid? Which club put a clause forbidding space travel into a midfielder’s contract? And which team’s players can never wear red boots?

Whether it is a manager being sacked, a star player transfer, billion-pound television rights negotiations or a controversial club takeover, leading football lawyer Daniel Geey has all the insight. With an accessible and thoughtful perspective, and featuring expert contributions, Done Deal explores the issues that shape the modern game, providing football fans with a fresh and authoritative look at all off-field football matters.

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THE SUNDAY TIMES AND NEW YORK TIMES BESTSELLER
A SPECTATOR AND FINANCIAL TIMES BEST BOOK OF 2022
A WATERSTONES NON-FICTION BOOK OF THE MONTH

‘If you read just one book about how the modern world is driving us crazy, read this one’ TELEGRAPH
‘This book is exactly what the world needs right now’ OPRAH WINFREY
‘A beautifully researched and argued exploration of the breakdown of humankind’s ability to pay attention’ STEPHEN FRY
‘A really important book . . . Everyone should read it’ PHILIPPA PERRY

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Is your ability to focus and pay attention in free fall?

You are not alone. The average office worker now focuses on any one task for just three minutes. But it’s not your fault. Your attention didn’t collapse. It has been stolen.

Internationally bestselling author Johann Hari shows twelve deep factors harming our focus. Once we understand them, together, we can take back our minds.

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**Winner, Short Business Book – Business Book Awards 2023**

We negotiate constantly. In work, and in life. As we try to get the ‘best deal’, it can feel like a tug of war – without the fun. Yet what if the process was more collaborative, and even laid the foundations for a strong future relationship?

In Do Deal, music lawyers Richard Hoare and Andrew Gummer share their refreshing approach to negotiation. Not only has it led to major record deals and enduring creative partnerships, but also a reputation for getting the deal done without leaving both parties bruised and battered. Now, they will help you to:

• Identify your natural negotiating style
• Develop strategies to deal with difficult situations (and people)
• Build trust and negotiate more collaboratively
• Think creatively to enrich deal terms

With case studies from Glastonbury Festival and films such as True Grit, this is an essential read before any negotiation. Soon you’ll be approaching the bargaining table with new skills and greater confidence, regardless of the cards you’re holding. Deal?

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DON’T LET PROBLEM PEOPLE GET TO YOU!

Whether it’s a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with.

Often, your immediate response is to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change.

This book will help you to:

• Understand what makes difficult people tick and how best to handle them
• Learn ways to confidently stand up to others and resist the urge to attack back
• Develop strategies to calmly navigate emotionally-charged situations
• Deal with all kinds of difficult people – hostile, manipulative and the impossible
• Know when to choose your battles, and when to walk away

Why let someone else’s bad attitude ruin your day? How to Deal With Difficult People arms you with all the tools and tactics you need to handle all kinds of people – to make your life less stressful and a great deal easier.

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“This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action” Consulting Magazine

Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.

Strategy is simple, but simple is complex. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture. These will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever changing world.

People who wanted to shape the future have created our present. With over 7 billion fellow humans sharing our planet, things are not going to slow down or get simpler. At the heart of strategy is the mind of the individual strategist, and by nurturing your ability to see the big picture you can get better at adapting successfully. You can get better at shaping events to get to somewhere better. Using available means to desirable ends.

Expectations keep shifting, new competitors keep appearing, rules change and then change again, technologies disrupt and then politics shake up the nature of the landscape in which you compete, work and live. Being more strategic is about our-thinking both competitors and limitations.

Strategy is not a solo sport. The Strategy Book focuses on how you can create powerful strategies with other people to deliver success together in a competitive world. It answers the following questions:

· What do we know about strategy?

· What can creative strategy do for you?

· How can you create winning strategies?

· How to think and act strategically?

· How can you engage people with strategy?

· How do you avoid pitfalls and screw-ups?

It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring to them again and again.

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