Management
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500 Social Media Marketing Tips: Essential Advice, Hints and Strategy for Business: Facebook, Twitter, Instagram, Pinterest, LinkedIn, YouTube, Snapchat, and More!
*** Updated FALL 2023! OVER 100,000 COPIES SOLD *** The most up-to-date social media book for small businesses and entrepreneurs!***
Tired of navigating the ever-changing landscape of social media marketing alone? Want to skyrocket your business growth with proven, actionable tips and strategies?
500 Social Media Marketing Tips is your one-stop solution, bringing together expert advice, essential insights, and innovative strategies for Facebook, Twitter, Instagram, LinkedIn, Pinterest, YouTube, Snapchat, TikTok, and beyond!
➤ INSTANT DOWNLOAD: Get access to 500 Social Media Marketing Tips right now and start transforming your social media game today.
500 Social Media Marketing Tips is written for busy business owners like you: a complete guide packed with expert knowledge written in simple English and with zero fluff. Focus on one social network at a time or choose any random page to discover new knowledge to help grow your business!
You will learn:
- Why Your Business Needs A Social Media Marketing Strategy
- The Key Foundations For Every Successful Social Media Marketing Plan
- The Most Effective Content to Share on Social Media (And How to Make It)
- Hundreds of Tips to Get More Followers and Grow Your Audience
- How to Use Text, Images, Stories, and Live Video to Grab the Attention of your Ideal Customer
- How to Use Paid Advertising to Supercharge Your Content And Reach A Massive Audience
- … and more!
»» Ready to Unlock Your Social Media Potential? ««
Join the ranks of over 100,000 business owners who have tapped into the power of 500 Social Media Marketing Tips to magnetize customers and multiply their sales.
Time to revolutionize your social media marketing strategy? Scroll to the top and hit the “Buy Now” button to embark on this game-changing journey.
Get your copy now to give your business the social media marketing advantage it deserves.
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Infectious: How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint
In today’s saturated marketplace, the key to standing out isn’t just about presenting a fantastic product or service.
The key lies in YOU!
Your personal brand can be the decisive factor in rising above the noise, outshining competitors, and leaving a lasting impression that leads to success.
Furthermore, there has never been a better time for skilled professionals to monetise their experience, expertise, and industry presence – with the number of small business owners and self-employed individuals at an all-time high.
‘Infectious – How to Master Trust, Authority, and Influence with the 5-P-Preneur Personal Brand Blueprint’ is going to walk you through six key steps that I believe are crucial when establishing your presence on the market. It’s going to cover five areas of personal branding which cover that all important customer question: WHY should I buy from THIS brand or individual?
More than that, it’s going to let you in on some secrets from deep inside the marketing industry, introducing you to concepts used by top brands to help them stand out and retain their position – but on a scale that is realistic for you as a smaller business owner or marketer. And it’s going to do all that in a way which is understandable for regular people who aren’t walking, talking marketing dictionaries.
That’s right, no buzzwords, jargon, and convoluted explanations here!
Why Personal Branding?
Personal branding is more than just a buzzword; it’s the essence of how others perceive you and remember you. Whether it’s in an interview, a pitch meeting, or online, your personal brand tells the story of WHO you are, WHAT you stand for, and HOW you present yourself. It can evoke strong emotions and visual impressions, setting you apart in a crowded marketplace.
Authenticity isn’t an option; it’s a requirement.
What you’ll learn:
- Purpose: Delve into the core of your brand by understanding your unique ‘WHO, WHAT, WHY.’ Identify your true self and align it with your professional ambitions.
- Persona: Develop a powerful personal brand persona that combines your experience, skills, expertise, and personality. This persona is your ticket to establishing trust and authority in your field.
- People: Understand your target audience’s thoughts, needs, and desires. Recognize who can influence your future success and tailor your brand to resonate with them.
- Proposition: Craft a compelling ‘Unique Positioning Statement’ that defines what you want to be known for. Identify what makes you and your business trustworthy and reputable.
- Promotion: Learn about the most effective tools and channels to target, engage, and communicate with your audience. Make your personal brand an active part of your marketing, both online and offline.
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Winning New Business: Essential Selling Skills for Non-Sales People
Winning New Business is for anyone who needs to know the skills of winning new customers but lacks the training – or the courage – to sell effectively. Richard Denny, one of the world’s most renowned sales gurus, takes the fear out of selling and shows you just what to do and how to do it. In true Denny style, Winning New Business motivates and inspires from the first page to the last, giving you the ability and confidence to succeed. Each key topic is covered, including making a winning presentation; how to make an appointment; how to beat the competition and how to provide excellent customer care.
Bursting with insight and ideas Denny gives you the techniques and tactics you need to help you maximize your ability to win, whatever your role in the company.
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The Momentum Sales Model: How to achieve success in sales, exceed targets and generate explosive growth
Are your sales plateauing? Struggling to find your rhythm? Do sales come one month and disappear the next? The Momentum Sales Model is a proven system for explosive sales growth that you can take anywhere.Whether you’re in sales or an entrepreneur, I’ve been where you are, starring at a target, wondering how on earth I am going to hit it based on the current pipeline, state of the product and lack of new business leads. That was, until I learned how to create momentum.
Let me guide you towards success in sales, so that you can land those all-important first clients and keep landing them, smash targets and sell more.
This is not a book you read once and then forget, it will impact your whole way of selling, allowing you to experience new levels of success, prosperity and wealth. The world has changed, clients need that human touch more than ever and salespeople who understand this and what it takes are going to win.
We need more top salespeople, that’s how we advance the human race, every idea must first be sold. Let’s unleash your inner greatness, develop sales confidence and become a world class salesperson.
This book will help you reach the top 1% of salespeople, so what are you waiting for?
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Sales Prospecting For Dummies
Prospecting – finding and qualifying prospective clients – is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there’s the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to supercharge her selling and sell, sell, sell.Whether you’re a newcomer to sales or a seasoned pro, Sales Prospecting For Dummies is your survival guide for generating new leads. Tom Hopkins helps you gain a solid perspective on what prospecting is and shares simple, yet powerful ways to build a prosperous selling career by meeting and getting to know the right people. You’ll find out how t o:
- Build an appealing image
- Polish your phone skills
- Tap business contacts for leads
- Prospect your customer list
- Use the power of the Internet
- Get the biggest bang for your advertising buck
Here’s a gold mine of tried-and-true techniques and strategies for finding and keeping clients from America’s number one sales trainer. You’ll discover how to set your goals, plan your time, and multiply your leads by:
- Obtaining valuable free information from newspapers, magazines and specialized journals, radio and television, the Internet, and more
- Developing a network of friends and associates; and mining it for all it’s worth
- Speaking so others will listen and maximizing every meeting with every person
- Techniques for getting satisfied customers to become an endless source of new referrals
- Building your image to the point where prospects seek you out
- Handling failure and rejection, keeping a positive attitude, and staying motivated
A concise, yet comprehensive guide to getting and maintaining a salesperson’s most vital lifeline – new prospects – Sales Prospecting For Dummies is an indispensable tool of the trade for rookies and veteran salespeople alike.
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The StorySelling Method: Master the Art of Storytelling to Build Trust, Stand Out, and Boost Sales (Storytelling for Business)
★★★★★ 2023 Readers’ Favorite Award Silver Medal Winner ★★★★★
___Discover a proven, easy-to-follow system to unleash the storyteller within you!
Do you struggle to connect with your customers on a personal level?
Do you want to stand out in a very competitive market?
Or do you want to accelerate your sales career?
The StorySelling Method will teach you how to tell powerful stories that actually work in sales!
No fluff, no BS… just straightforward and effective storytelling tactics that will transform your sales game.
The techniques you’re about to learn are the same ones that have helped thousands of professionals at top companies like Google, Oracle, and Visa win more business.
The methods within this book are simple, authentic, and effective.
Whether you’re a sales professional, entrepreneur, or consultant, this StorySelling blueprint is your ultimate resource to unlock your storytelling potential and level up your sales skills.
What to expect from The StorySelling Method:
In this step-by-step guide on everyday business storytelling, you’ll learn how to:
✓ Turn any moment (even the most boring one) into a captivating story
✓ Find, craft, and deliver the five fundamental story types that will yield the best results
✓ Build the confidence to share a story at any opportunity
✓ Weave stories into any sales conversation naturally and authentically
✓ Make storytelling an essential part of your communicationThese storytelling tactics and techniques will help you:
✓ Leave magical first impressions
✓ Become your clients’ #1 trusted advisor
✓ Communicate the value you’re bringing to the table
✓ Overcome any sales resistance
✓ Inspire, motivate, and positively influence anyone around youFilled with exercises and examples of everyday business storytelling, the book offers pragmatic advice on how to use stories to wow your customers.
Are you ready to unleash the power of storytelling?
Having coached thousands of people, I can say with certainty that everybody has the ability to become great at storytelling. You have the ability to tell amazing stories.
With the right techniques, a growth mindset, and practice, you’ll become a phenomenal storyteller.
Go ahead and grab your copy of The StorySelling Method now to get started today!
Scroll up to the top and hit the buy button!
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The Trusted Advisor Sales Engineer
Sales and Sales Engineering leaders across the world have used the Trusted Advisor label hundreds of times over the past twenty years. Yet it really doesn’t mean that much without a lot of explanation. You may be thinking about some of these questions right now. Becoming a Trusted Advisor is not as simple as it sounds, which is why so many organizations either never try or make a half-hearted effort. Trusted Advisor – two words, five syllables, and fifteen letters hide a massive complexity. For the first time ever, there is now a book specifically designed to start the individual Sales Engineer on the journey to becoming a Trusted Advisor. Section One covers how to define and actually measure trust with your clients. Section Two looks at the practical aspects involved in building trust through Discovery, Presentations, Demos, and all the other standard activities of an SE. Section Three examines how to get started and put it all into practice – both for individuals and for SE teams. This is not one of those tiny 40-page eBooks. It’s over 150 pages of thoughts, ideas, best practices, and real-life examples based on dozens of clients and thousands of students who have already taken the workshop.** Note the Paperback is a reformatted version of the original eBook with only a few minor edits and updates with 2021-22 data. **Read more
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Corporate Rebels: Make work more fun
8 radical lessons from 100 of the world’s most inspiring companies
Today’s workplaces are broken. Badly broken. With 85% of employees disengaged, 23% feeling burned out and 37% believing that their job makes no useful contribution to society, work as we know it today is simply not working.
The good news? There is a better way. And it’s not just theory. It’s already practiced in pioneering organisations around the globe. Drawing on Minnaar and De Morree’s visits to 100+ of the world’s most progressive organisations, this book gives direct evidence that you can make work enjoyable and rewarding, while boosting performance and success.
This book is for people who know workplaces could, and should, be better. Whether you’re in the leadership team, a rebel who has been suppressed by corporate dogma or a manager who is trapped in the broken system: this book is for you!
The Corporate Rebels’ blog is read in over 100 countries and has been featured in The New York Times, Forbes, HuffPost, The Guardian, and the BBC. The authors have been listed among the Top 30 Emergent Management Thinkers and won the 2019 Thinkers50 Radar Award.
Want to learn how to improve employee engagement? Rethink company culture? How to change your workplace? Get ready to dive into more than 20 examples of the best company cultures. Learn, be inspired, and revolutionise today’s workplaces.
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She Thinks Like a Boss : Leadership: 9 Essential Skills for New Female Leaders in Business and the Workplace. How to Influence Teams Effectively and Combat Imposter Syndrome
Discover how to become an effective woman in leadership — even if you’re shy, avoid conflict at all costs, or lack confidence.Are you tired of seeing men at work get promoted, be given better assignments, and enjoy pay raises even though you know your skills and results are just as good, if not better?
Do you find it difficult to express yourself during work meetings without being hostile or apologetic?
Perhaps you’re tired of coming home feeling frustrated because you didn’t speak up at the meeting, or maybe you feel as though, no matter what you try, people just walk all over you.
You know that there must be another way.
And you’re right. But don’t worry: help is at hand.
In an incredibly male-dominated world, it’s crucial — now more than ever — to develop the necessary skills to become an effective leader and start demanding what you deserve.
Luckily, it’s easier than you think.
You don’t have to buy into the self-help industry, which wastes your time, resources and energy on costly and often condescending life coaches and counselling sessions.
All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills.
If you’re someone who:
- Is new into leadership
- Wants to know how to manage a team more effectively
- Finds it difficult to deal with employees
- Doesn’t feel worthy of their leadership position (or doesn’t know how to reach one)
- Lacks self-confidence
- Wants to know the secrets to improving communication
then Jemma Roedel can help you.
Many people don’t understand that there’s a lot more to being a leader than just managing people.
The first step to thinking like a boss is having the insight and understanding that pioneering successful women have — and using it to take constructive action.
In She Thinks Like a Boss, here’s just a fraction of what you will discover:
- What successful women in leadership are doing — and how you can copy them
- What ‘imposter syndrome’ is, and how to FINALLY defeat it
- Essential strategies for overcoming the fears that are holding you back
- Why having a great team is the foundation to every business success (and how to build yours)
- A blueprint for optimizing your team and the outstanding results it can produce
- The 4-step communication model for setting strong boundaries
- The rules of negotiation — and how to use them to get what you deserve
And much more.
Even if you feel uncomfortable or scared to face the issues that being a great leader brings, the key is to dive straight in. In She Thinks Like a Boss, you will be given specific and practical techniques to help you gradually overcome the problems you’re facing.
You’re on a personal journey, but there are key steps you can take to set you on the path to live the life you dream of and be an inspiration to other women in business.
Become an inspirational female leader today: scroll up, and click the “Add to Cart” button right now.
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Clever Security Clever Business: Using a Security Management System to enhance security, unlock business opportunities and boost cost-efficiency
Enhance security. Unlock business opportunities. Boost cost-efficiency.
Terrorists and other criminals are constantly probing the cyber and physical defences of businesses, testing the robustness of the security measures and the alertness and resolve of the people. These are real risks yet the response is often questionable. Businesses adopt security measures that provide uncertain levels of protection and place a drag on business opportunities in return for what seems an unfathomably big budget.
Underlying the unease about the security measures and budget is the ill-informed security culture of “It will never happen here….”.
If only there was a better way….
If only there was a way to understand the magnitude of the security risks, what security measures were appropriate, and what the security budget should actually be.
If only there was a way to coordinate physical, cyber and personnel security.
If only there was a way to align security to business goals, enabling progress rather than restricting it.
If only there was a way to assure the business that it was adequately protected and there would be no unwelcome surprises.….There is, and it’s easier than the “carry on as you are” option
Clever Security, Clever Business reveals the secrets for blending agile security with informed business management to deploy security where and when it’s needed. It shows how a Security Management System – a SeMS – can equip security and business managers with the tools to keep security in proportion with the right budget for the right security measures.
Properly executed, a SeMS is an enabler of business success, opening doors to new business opportunities by providing the certainty needed to make confident business decisions – and doing so cost-efficiently.
But you can’t buy a SeMS off the shelf that will support the goals and harness the idiosyncrasies of your business, you have to grow one organically. Based on the experience of successful SeMS projects, Clever Security, Clever Business shows you how to build a practical corporate security management solution and develop healthy security behaviours using proven business processes and methods.“Very thought provoking and a must read for any CEO and Head of Security”
Billy Hann, CEO, Dublin Bus“Engaging, thought-provoking, a very approachable and practical explanation of security management”
Rania Khbais, Course Leader and Senior Lecturer in Aviation Security, Buckinghamshire New University“Essential insights that are applicable for security teams across industries”
Tom Willis, Chief Executive, Shoreham PortRead more
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Management of Health and Safety at Work
This guide and Approved Code of Practice is aimed at employers. It explains their duties under the Management of Health and Safety at Work Regulations 1999.Read more
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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
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Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
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The Lean Startup: How Constant Innovation Creates Radically Successful Businesses
THE INTERNATIONAL BESTSELLING SENSATION
‘The Lean Startup changes everything.’ – Harvard Business Review
———-
Most new businesses fail. But most of those failures are preventable.
The Lean Startup is a new approach to business that’s being adopted around the world. It is changing the way companies are built and new products are launched.
Essential reading for any ambitious entrepreneur, The Lean Startup will teach you to identify what your customers really want. You’ll learn how to test your vision continuously, adapting and adjusting before it’s too late.
With over a million copies sold across the globe, now is your time to think Lean.
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COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors. (Essential SEO Strategies Books)
COMPLETE SEMRUSH FOR SEO: A Step-by-Step Guide to Boost Your SEO Strategy and Outrank Your Competitors.
“COMPLETE SEMrush for SEO” is the ultimate guide for mastering search engine optimization using the SEMrush toolkit. SEMrush is a powerful SEO tool that provides invaluable insights into your website’s search engine performance and helps you identify areas for improvement. In this comprehensive guide, you’ll learn how to use SEMrush to conduct keyword research, track your rankings, analyze your competitors, and optimize your content.
The book is written by an experienced SEO expert who has used SEMrush to drive traffic and sales for numerous clients. The author provides step-by-step instructions for using SEMrush’s features, with clear explanations and examples that make it easy for beginners to understand.
Whether you’re a seasoned SEO pro or just starting out, “COMPLETE SEMrush for SEO” will teach you everything you need to know to optimize your website and improve your search engine rankings. You’ll learn how to:
- Conduct keyword research to find the best keywords for your website
- Analyze your competitors’ SEO strategies and identify areas where you can gain an advantage
- Track your website’s rankings and monitor your progress over time
- Optimize your website’s content to improve your search engine visibility
Use SEMrush’s advanced features to uncover new opportunities for growth
With “COMPLETE SEMrush for SEO” as your guide, you’ll have all the knowledge and tools you need to succeed in the highly competitive world of SEO.
Whether you’re a blogger, online business owner, or marketing professional, this book is an essential resource for anyone looking to improve their search engine rankings and drive more traffic to their website.
scroll up and purchase!!!!!!
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Safety Fables for Today: Traditional Tales with Modern Meaning
Putting a modern spin on some childhood stories, Safety Fables for Today introduces Zac and the Beanstalk, cautioning against dropped objects and falls from height; a Perilous Porridge Pot, overflowing with oats and useful insights on preventing loss of containment; a Super-Sized Swede presenting big manual handling challenges, and updated versions of many other familiar tales too.
In embarking upon this journey, Laura J Cahill draws on the power of storytelling, helped by a liberal sprinkling of fairy dust and the company of some fictional folk along the way, providing fresh thought for those seeking to properly manage their activities, and a gentle bedtime read for anyone else with a passing interest in the field of health and safety.
Needless to say, there’s more to these tales and their characters than first meets the eye – not least because of the insights they offer to organisations seeking to control real-world risks, reinvigorate health and safety agendas, and secure happy endings of their own. Through understanding the messages conveyed by these fictional players and addressing these within their own workplace settings, readers can play their part in ensuring that beyond simply living happily, workers remain injury-free, enjoy good health, and live safely ever after too.
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How Good Humans Sell: The Proven Path to B2B Sales Success
Most salespeople worry about seeming too pushy when they sell. They remember when they have been victims of aggressive sales tactics in the past, so now they vow to sell differently. As humans, we’re wired for survival so we avoid experiences that make us feel uncomfortable. However, avoiding selling is disastrous to business. Catherine Brown, Founder of the ExtraBold Sales system, understands why Good Humans struggle to sell. Learning a reliable sales process is only half of the success equation. The other half is about us, the sellers—our individual values, habits, beliefs, and goals. In this book, Catherine explains how social science helps us sell well. Her approach to selling without sleaze or cheese invigorates salespeople, so they can consistently overcome their fear of seeming pushy, reach more prospects, and close more business.What people are saying about How Good Humans Sell:
- “What I love about How Good Humans Sell is that the entire book is rooted in experience. Success? Yes. Losses? Even better. Catherine gives us a ‘look in the mirror’ complete with explanations and how to go fix what’s wrong in our own sales strategy. And it’s honest and authentic because she’s done it herself throughout her career.” Jason Nadal, Owner of Centrado Advising and Tech Startup Coach across Europe, Middle East, and North America
- “Catherine identifies that B2B sales teams are failing for two reasons: false beliefs we hold as true, and the sales process we use. The first reason is reinforced by the fact that we tend to look for sales solutions outside ourselves, instead of within…The second reason for failing, the sales process we use (no matter how good the process) must be backed by the proper mindset to be effective. This book exceptionally guides the reader through both, resulting in the superb equipping of any person desiring to optimize their sales success.” Rob Garibay, Business Growth Expert, Clarity Pro
- “The most important thing you can do to increase the effectiveness of your sales team is to read “How Good Humans Sell” together. Talk about it. Implement it. I’ve spent hundreds of thousands of dollars on sales training – but if you don’t incorporate the concepts in Catherine’s book, you are building on sand.” Gene Hopper, Founder and Partner, The Mettise Group
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HBR Guide to Office Politics
Don’t let destructive drama sideline your career.
Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues―even difficult ones―for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist―and navigating them constructively.
The HBR Guide to Office Politics will help you succeed at work without being a power grabber or a corporate climber. Instead you’ll cultivate a political strategy that’s authentic to you. You’ll learn how to:
- Gain influence without losing your integrity
- Contend with backstabbers and bullies
- Work through tough conversations
- Manage tensions when resources are scarce
- Get your share of choice assignments
- Accept that not all conflict is bad
Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
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£12.20£13.30HBR Guide to Office Politics
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HBR Guide to Finance Basics for Managers (HBR Guide Series)
DON’T LET YOUR FEAR OF FINANCE GET IN THE WAY OF YOUR SUCCESS
Can you prepare a breakeven analysis? Do you know the difference between an income statement and a balance sheet? Or understand why a business that’s profitable can still go belly-up? Has your grasp of your company’s numbers helped―or hurt―your career?
Whether you’re new to finance or you just need a refresher, this go-to guide will give you the tools and confidence you need to master the fundamentals, as all good managers must.
The HBR Guide to Finance Basics for Managers will help you:
- Learn the language of finance
- Compare your firm’s financials with rivals’
- Shift your team’s focus from revenues to profits
- Assess your vulnerability to industry downturns
- Use financial data to defend budget requests
- Invest smartly through cost/benefit analysis
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Mind the Inclusion Gap: How allies can bridge the divide between talking diversity and taking action
Diversity programmes are everywhere. But are they working?
A handful of organisations and individuals are leading the way but, on the whole, our diversity efforts are moving at a glacial pace. Homophobia, transphobia, racism and misogyny remain stubbornly pervasive – meanwhile, many inclusion programmes do more to create negativity toward the diversity agenda than they do to bring about measurable and lasting change.
While most of us are curious about diversity, and some would go so far as to call ourselves allies, very few of us are skilled in inclusion. Instead, we double down on being nice and hope that will be enough. But this optimistic attitude may harm as much as help.
This book is for anyone who wants to dive into the complex task of supporting diversity. It will build your confidence and practical know-how to help you navigate the polarised and divisive issues we face in the workplace and in the world. And it will give you everyday skills to move from talking about diversity to taking action, allowing you to play a meaningful role in shaping an inclusive future.
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Life’s A Pitch: What the World’s Best Sales People Can Teach Us All
Now in paperback, Philip Delves Broughton. bestselling business author of What They Teach You at Harvard Business School, takes a sideways look at the greatest salespeople in Life’s a Pitch.
What are the selling secrets of Majid, Tangier’s greatest rug peddler? How does Mrs Shibata, Japan’s top life insurance seller, seal the deal? Why does Belyamani, a seller of Boeing planes, believe trust is all?
Few of us have the chance to meet let alone work with the best. But to get on, we need to learn their secrets of success. Here, Philip Delves Broughton, author of the bestselling What They Teach You At Harvard Business School, journeys around the world meeting business legends from all walks of life. Their stories are insightful, hilarious and compelling. Revealing their secrets and tips, Life’s a Pitch also shows how mastering the art of selling will help you master the art of life.
‘Marvellous, dazzling’ -Tom Peters, author of In Search of Excellence
‘Thoroughly entertaining’ -Toby Young, author of How To Lose Friends and Alienate People
‘You can never look upon a sale in quite the same way again. Buy Life’s A Pitch and be enlightened’Economist
Philip Delves Broughton is the author of the international bestseller What They Teach You at Harvard Business School. He was born in Bangladesh and grew up in England. He served as the New York and Paris bureau chief for the Daily Telegraph, and he now writes for publications including the Financial Times, the Evening Standard, and the Wall Street Journal. In 2006 he received an M.B.A. from Harvard Business School. He lives in Connecticut with his wife and two sons.
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Teaching WalkThrus: Five-step guides to instructional coaching: Visual step-by-step guides to essential teaching techniques
Tom Sherrington and Oliver Caviglioli team up to present 50 essential teaching techniques, each with five clear and concise illustrations and explanations. It forms a truly unique repository of key teaching methods, valuable to any classroom practitioner in any setting.The book covers important practical techniques in behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching. Each technique is simply explained and beautifully illustrated in five short steps, to make sense of complex ideas and support student learning.
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Fundamentals of Sales Management for the Newly Appointed Sales Manager
Making the leap into sales management means meeting a whole new set of challenges. Fundamentals of Sales Management for the Newly Appointed Sales Manager helps you understand what it takes to be a great sales manager, allowing you to avoid many of the common first-time sales management mistakes, and be successful right out of the gate.Read more
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The Ultimate Sales Manager Playbook: Becoming a Successful Sales Leader
A proven, practical approach to successful sales leadership that captures everything a busy sales manager needs to motivate and mobilize their salespeople and multiply their success year after year.Read more
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How to Change Your Life: Five Steps to Achieving High Performance
How did the world’s most remarkable people get that way?
This is a book about how the highest-performing people changed their lives – and how you can change yours.
Drawing on interviews with record-setting athletes, Olympic coaches and billionaire founders, Jake Humphrey and Professor Damian Hughes introduce the five simple steps that take you from where you are to where you want to be. And they introduce the cutting-edge research that explains why these surprisingly simple tools are so effective.
It is never too late to change. This book shows you how.
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Wild Hope: Healing Words to Find Light on Dark Days
THE INSTANT SUNDAY TIMES BESTSELLER‘Beautiful and uplifting’ Davina McCall
‘So inspiring, so heartfelt … the way Donna writes is beyond beautiful.’ Lisa Snowdon
‘Some people have the Bible by their bed. Others a self help manual. I have Donna Ashworth’s new poetry collection.’ Susannah Constantine
Wild Hope is Donna Ashworth’s powerful new collection of wisdom to help us find hope, peace, self-acceptance and inspiration on the days we feel worn down, helpless or sad. Written with love and understanding, Donna – who is also the bestselling author of I Wish I Knew – reminds us that amidst our daily struggles and constant outpourings of bad news we have so much to hope for, and that every one of us can play a part, big or small, in making the world a better place.
With poems such as ‘Surrounded by Treasure’, ‘That Thing You Do’, ‘Through the Wringer’ and ‘Rope Ladder’, Donna helps us to remember that most people in this world are good, and that acts of kindness and love within our individual spheres of influence, however small, all contribute to a better future. She also gently guides us, no matter how busy or overburdened we may be, to practice better self-care and self-acceptance.
Hope exists when nothing else can. On the darkest of days Wild Hope will help you find more light.
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£11.75£12.99Wild Hope: Healing Words to Find Light on Dark Days
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Why Advertising Fails: And How To Make Yours Succeed
Uncover the secrets of properly purposed advertising
How often have you spent your money on an ad only for it to fall at, bringing only a fraction of the results that you dreamed? Unfortunately, this happens far too often. But what’s to blame―company leadership, the format for the ad, the product itself?
With Why Advertising Fails, renowned marketer Dan Kennedy answers these questions and more, so you can understand why your advertising dollars are being thrown into a bottomless pit―and what to do to fix it. The key is properly purposed advertising that follows a consistent, measurable plan. And here’s the kicker: there’s no need to reinvent the wheel. By deploying evergreen content, you can obtain consistent results without wasting energy on brand-new campaigns.
Featuring guest chapters from some of the world’s leading marketers, you’ll learn what you’re getting wrong with your copywriting and messaging, why your campaigns need a Big Idea, and how to build a list of raving fans to systematize your advertising. It’s not too late to turn your advertising around and start generating revenue―your business depends on it!Read more
£11.60£16.10Why Advertising Fails: And How To Make Yours Succeed
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The Wentworth Prospect: A novel guide to success in B2B sales
It’s part novel, part ‘how-to’, and it’s everything you need to know about selling to big business.
The Wentworth Prospect takes a deep dive into the high-stakes world of complex business-to-business selling. The story follows the fortunes of Sue Novak, a fledgling sales consultant, as she struggles to land the deal of her career. Her path to success is strewn with adversaries, corporate intrigue, power-plays and hidden agendas.
Sue feels out of her depth. But she has an edge: a mysterious journal written by her dead mentor. The journal reveals a radical new sales framework named EDVANCE. Can Sue apply its wisdom in a real-life scenario? Can it guide her to success with The Wentworth Prospect?
The novel comes with free access to an online companion that explains and explores the process and methods featured in the story. It’s an invaluable reference for the modern salesperson, offering practical solutions for many real-world issues and challenges. It includes:
- A detailed look at the EDVANCE framework
- A free, downloadable card-based system for pin-pointing Stakeholder Archetypes
- A guide to mapping these Stakeholders, identifying their motivations and understanding their genuine levels of influence
- Guiding Stakeholders towards consensus
- Gaining early involvement in the Buyer’s Journey
- Building your personal brand
- Guiding your customer to the solution they genuinely need, not the solution they think they want
- Harnessing the power of storytelling
- Getting the customer to ‘sell themselves’ on your offering
The Wentworth Prospect is far more than just a good story.
It’s everything you need to know about landing the big deal.
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Secrets of Closing the Sale
Full of entertaining stories and real-life illustrations, this classic book will give you the strategies you need to become proficient in the art of effective persuasion, including how to project warmth and integrity, increase productivity, overcome objections, and deal respectfully with challenging prospects. This new edition includes fresh opening and closing chapters as well as tips and examples throughout that illustrate the relevance of these truths in the marketplace today. Also includes a foreword written by Tom Ziglar.Read more
£11.60£12.30Secrets of Closing the Sale
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21 Irrefutable Laws of Leadership Workbook 25th Anniversary Edition: Follow Them and People Will Follow You
Leadership has become increasingly complex in recent years. The times are difficult, and it can be challenging to get people to work together. Businesses, government, families, communities, and teams are all crying out for good leaders to help them. This is where the principles outlined in The 21 Irrefutable Laws of Leadership can help.
Based on the revised and updated 25th anniversary edition of the bestselling book, this workbook uses case studies, self-evaluation, and group discussion questions to help you boost your leadership skills. Included are stories and observations from the worlds of business, politics, sports, the military, and non-profits. Each law is like a tool, ready to be picked up and used to help you achieve your dreams and add value to other people.
Discover how these valuable principles can change your life―follow them and learn to lead―not just for yourself, but for the people who follow you.
Lessons:
- The Law of the Lid
- The Law of Influence
- The Law of Process
- The Law of Navigation
- The Law of Addition
- The Law of Solid Ground
- The Law of Respect
- The Law of Intuition
- The Law of Magnetism
- The Law of Connection
- The Law of the Inner Circle
- The Law of Empowerment
- The Law of the Picture
- The Law of Buy-In
- The Law of Victory
- The Law of the Big Mo
- The Law of Priorities
- The Law of Sacrifice
- The Law of Timing
- The Law of Explosive Growth
- The Law of Legacy
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Pick Me: Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.Read more
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Social Media For Small Business: Marketing Strategies for Business Owners
Discover how social media can transform your business and help you attract more customers
Social Media For Small Business delivers a step-by-step guide to unlocking the potential of social media to grow your business. Award-winning author and entrepreneur Franziska Iseli walks you through how to use Facebook, LinkedIn, Instagram, YouTube, Twitter, and Pinterest to market your small-to medium-sized business. The book provides you with:
- Effective marketing strategies to get more out of your social media efforts.
- Systems to bring structure into your entire marketing approach.
- Tools to make your brand irresistible across your customer touchpoints.
- Case studies to highlight the application of the book’s principles to the real-world
- Practical strategies you can put in place immediately to see a rapid return on investment
Perfect for busy business owners, business managers and marketing teams wanting to find new and effective marketing tools to attract more customers, Social Media For Small Business also belongs on the bookshelves of anyone who has difficulty with or wants to learn more about how social media can have a positive impact on their business and brand.
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Digital Marketing for Businesses in easy steps
Nowadays, just having a website or an app is not enough. Potential customers aren t going to stumble across you by accident you need to employ digital marketing tools and techniques to help them find you and keep you front of mind, and have them coming back again and again.
Marketing your products and services online doesn t have to cost the earth. Lots of digital marketing activities can be done for free, or very little, and are very effective. You may also save costs for advertising in magazines, and creating, printing, and distributing brochures. Furthermore, there are no geographical boundaries on the internet you can target customers around the globe.
Digital marketing for businesses in easy steps guides you through the essential steps you need to take to set your digital strategy and get it right first time. It covers all the key digital marketing channels you should consider deploying to generate a larger, stronger, and a more loyal customer base. It covers:
- The fundamentals of digital marketing.
- Getting more from your website and getting your digital house in order .
- The social network sites where your customers are most likely to be active: Facebook, Twitter, Instagram, Pinterest, and LinkedIn.
- The art of blogging to get customer loyalty.
- How to create and launch a powerful Content Marketing Strategy.
- How to use Search Engine Marketing to ensure customers find you and buy from you.
- How to measure and optimize the effectiveness of your digital marketing.
Whether you are new to digital marketing or want to rethink your strategies, this book is for you. Digital marketing is now essential for businesses don t miss the trick!
Table of Contents
- Introduction to digital marketing
- Content is king
- Blogging
- SEM & SEO
- The customer journey
- Customer profiling
- Marketing automation
- Building landing pages that convert
- Optimizing your website
- Google Analytics
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£11.40£12.30Digital Marketing for Businesses in easy steps
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A Toolkit for Your Emotions: 45 ways to feel better
In A Toolkit for Your Emotions, Emma takes a deep dive into how we feel and explains all the tools you need to intercept and redirect challenging emotion. From joy to anger, shame to stress and anxiety, Emma has practical and effective ways to feel instantly calmer and more content.
Each topic is illustrated with Emma’s well-loved illustration to make them accessible, meaningful and memorable. Dr Emma Hepburn is the most well-known psychologist on Instagram (@thepsychologymum, 135k followers) and has won numerous awards for her contribution to mental health awareness.
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£11.40£14.20A Toolkit for Your Emotions: 45 ways to feel better
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The Disease To Please: Curing the People-Pleasing Syndrome (NTC SELF-HELP)
What’s wrong with being a “people pleaser?” Plenty!
“A fascinating book… If you struggle with where, when, and how to draw the line between your own desires and the demands of others, buy this book!”Kay Redfield Jamison, bestselling author of An Unquiet Mind and Night Falls Fast
People pleasers are not just nice people who go overboard trying to make everyone happy. Those who suffer from the Disease to Please are people who say “Yes” when they really want to say “No.” For them, the uncontrollable need for the elusive approval of others is an addiction. Their debilitating fears of anger and confrontation force them to use “niceness” and “people-pleasing” as self-defense camouflage.
Featured on NBC’s “Today,” The Disease to Please explodes the dangerous myth that “people pleasing” is a benign problem. Best-selling author and frequent “Oprah” guest Dr. Harriet Braiker offers clear, positive, practical, and easily do-able steps toward recovery.
Begin with a simple but revealing quiz to discover what type of people-pleaser you are. Then learn how making even small changes to any single portion of the Disease to Please Triangle – involving your thoughts, feelings, and behavior – will cause a dramatic, positive and long-lasting change to the overall syndrome.
As a recovered peoplepleaser, you will finally see that a balanced way of living that takes others into consideration but puts the emphasis first on pleasing yourself and gaining your own approval is the clearest path to health and happiness.
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Selling Keeps You Broke: A Holistic Approach to Disruptive Sales Performance to Earn Big
Transform your sales ability with disruptive, norm-shattering strategies found in a three-role framework.
“Selling Keeps You Broke” is designed to completely disrupt the laws of the average and shatter the one-dimensional approach to selling, catapulting hungry sales professionals to elite levels. What you’ll learn:
- Disrupt the status quo in the ever-changing sales landscape with the most effective sales strategies, actionable frameworks, and guiding principles
- Dive into The Triple C Path to Victory, a 3-role embodiment for explosive sales results: The Creator, The Closer, and The Care Champ
- Master the complexities of mindset, opportunity creation, closing techniques, and customer service
- Sustain high-performance levels with an eye-opening perspective on caring for your customer.
- A valuable resource for novices and seasoned sales professionals alike
About the Author:
Kash Hasworth is a prominent and experienced leader in sales, marketing, culture development, and scalability, with a fierce passion for relentless execution and disruptive results. After scaling a wireless franchise to a staggering 28 locations, he dove headfirst into the renewable energy arena.
Earning his wings from ground level in a new industry, Kash rapidly climbed to the #1 spot in personal sales for one of the largest solar companies in the nation in his first year, displaying great strengths of adaptability and universal sales application.
His experience propelled him to join the top 1% of earners in the solar industry in his first year before branching out to establish his own company. Now serving as Solar Ignite Group founder and CEO, he strives to empower and elevate others. As he takes his years of experience and pours it into an easily digestible and actionable book, he arms his readers with a foolproof strategy to catapult them to the forefront of their industry.
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Sell More, Do Less: An MSP & IT Specialist’s Guide to Better Sales Calls
In sales, effective communication can mean the difference between closing a deal, receiving the bare minimum or even losing a potential customer. Whether you’re a seasoned IT professional or just starting out, Sell More, Do Less will help you take your sales game to the next level.Focusing on maximising your existing customer base, this guide is filled with proven strategies and tips to build stronger relationships with your customers, communicate more effectively, and differentiate yourself from the competition. With hundreds of practical insights, you’ll discover how to identify types and styles of opportunities, accurately qualify a lead for upselling and tailor your language and pitch to suit individual customers and, crucially, close more deals.
“In this book, Danny has pulled together a system for selling that will be of benefit to any MSP, IT solution provider or technology business.”
Richard Tubb, The IT Business Growth ExpertAbout the Author
Meet Danny Boyle, an IT and MSP sales expert with over 17 years of experience in the industry. Danny has worked for various IT companies and has developed a deep understanding of the market and the challenges faced by IT companies when it comes to selling.
With a proven history of success in driving step change growth for cloud software brands in the IT services sector, Danny is now a well-known, recognised and trusted MSP industry specialist, with an impressive network of contacts across the industry and extensive experience of sales team leadership. Having successfully led multiple sales teams and helped IT companies increase their revenue and conversion rates, Danny has earnt a strong reputation amongst many industry peers and MSP partners throughout EMEA.
Throughout his professional life, Danny comes from an extensive sales background which involves all areas of sales including retail, face-to-face, cold-calling, account management, customer service, coaching and management. A keen golfer, Danny loves nothing more than heading to the course after work to unwind after a busy day.
You can find Danny on:
LinkedIn: /danny-boyle
Email: danny@dannyboyle.ukRead more
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Grow Your People, Grow Your Sales: A leader’s guide to creating a Growth Mindset Culture
Discover how to re-programme the way your sales people think, leading to dramatically improved behaviours…and exceptional results.
To succeed, your sales people don’t need more sales training, they need to change the way they think. This book is the ultimate guide to creating a Growth Mindset Culture throughout your sales team and the foundation for sustainable long-term growth for you, your sales people and your sales success.
Read Grow Your People Grow Your Sales to:
- Understand what a Growth Mindset Culture is, how to create it, and how it transforms your sales
- Learn the necessary Growth Mindset principles to support you in achieving your personal career and life aspirations
- Discover how to evaluate the mindset of each of your team and to develop their thinking for greater success
- Create the team relationships that encourage new actions, celebrate learning and enable continued growth
- Manage the ongoing coaching of your team to enable their personal and professional growth
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First-Time Manager: Sales: Sales Softcover (First-Time Manager Series)
The First Time Manager Series has sold over 500,000 copies and is a go-to guide for new and aspiring sales managers on what to expect and how to succeed.
The jump from sales superstar to sales manager has made or broken many a sales career.
As a top-performing sales professional, you know how to own your calendar, focus your energy, create opportunities, navigate the sales process, negotiate, and close deals. Yet, if you are like most new sales managers, there is still so much you don’t know and that can trip you up if you aren’t careful.
Luckily, Mike Weinberg knows the pitfalls to avoid and mindset changes needed to successfully make the leap. This powerful new resource contains candid guidance on how to master your expanded responsibilities like a pro:
- Know Your Role: You have been entrusted with the most critical job in your business.
- Cultivate the Manager Mindset: Your new role is very different from your old role, and it requires an all-new mindset.
- Lead Your Team: Bad things happen when you attempt to do your people’s jobs. It’s a habit many new sales managers fall into but it’s a lose-lose proposition. Learn how to lead, coach, and hold your salespeople accountable, instead of the unsustainable and unscalable approach of trying to do their jobs for them!
- Create a Winning Culture: Learn how to build a healthy culture that maximizes performance while connecting on a heart-level with your people.
Don’t let your promotion become a trial by fire. Turn to this book to hit the ground running.
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Rugby! Be the best ‘You’ you can be!: Using the Rugby mindset for a positive and successful life
‘Rugby! Be the best `You` you can be!’, is about personal and professional development through the mindset of the Rugby player. We are all very different, but we all want to succeed and ultimately be happy. This book is a philosophy of improvement using Rugby Union as the mentor. When we want to improve ourselves on a personal level, we think about getting a `life coach`, and when we want to improve ourselves on a professional level, we think about getting a `mentor`. When we are looking to improve ourselves as a team, we go on `teambuilding exercises`. Rugby is all about personal and professional improvement and above all, teamwork! Life is the ultimate team sport! No matter who we are, we all have people we rely on, or that rely on us. Whether we have friends, family, students, teachers, clients, suppliers, employers and employees, we are all working together for success and happiness. I realised, after listening to many different specialists and studying many different techniques in business leadership, management, emotional intelligence and motivation, that there were many analogies and phrases from the world of sports but that was where it stopped. Understanding that a company is only as good as its team, why was I not learning from the greatest teams? Rugby is all about how to work effectively as a team and how to get the best from yourself and your teammates. There are also lessons in leadership, motivation, work ethic, self-awareness, positive mental attitude, self-control, discipline, patience, emotional intelligence, personal growth, responsibility, fulfilment, respect and, above all, happiness! A Rugby player cannot win on their own, therefore there is no success without a team. Simply put, we all understand sport and the sports team mentality, so we already understand how to succeed, personally and professionally. Studying leadership, motivation and teamwork is as complicated as watching the game at the weekend. This book shows how easy it is to create a winning mindset that will help you be more successful, positive and happy! Become the best `You` you can be with a sport team mentality. Grab life with both hands and win!Read more
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How To Save Money: A Guide to Spending Less While Still Getting the Most Out of Life
With the recent cost of living crisis, we are all looking for ways to cut bills and save money. Ann Russell, who is best known as “TikTok’s Auntie”, has lived much of her life on a tight budget, and since energy bills first started rising, has been answering fan’s questions not just about cleaning but about all kinds of ways to economise.
Following on from her first book, How To Clean Everything, in How To Save Money Ann will share her advice on the best ways to save money and cut back in all sorts of areas, covering everything from budgeting to meal planning and reducing food waste, and from tips on spending less each month to the most energy efficient ways to heat your house, do your laundry etc.
Written with Ann’s trademark warmth, humour and understanding, this is a book that will help everyone who is looking to spend less while still getting the most out of life.
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£11.40£12.30
