Management
-
Shikake: The Japanese Art of Shaping Behavior Through Design
The Life-Changing Magic of Tidying Up meets Nudge in this irresistible design method from Japan.
Following The Little Book of Hygge, The Gentle Art of Swedish Death Cleaning and other bestsellers, Shikake introduces the latest example of practical wisdom from abroad: shikakeology, a phenomenon sweeping Japan. Naohiro Matsumura-renowned as the founder of the study of shikake, the Japanese word for “device”-has devised a new approach to design as astonishingly simple in its logic as it is sophisticated in its psychology. For example: * a staircase painted like piano keys prompts people to exercise * a symbol of a shrine placed in a public square discourages vandalism Combining traditional Japanese aesthetics with the lessons of behavioural economics, Matsumura presents a tool kit for literally anyone who wants to create their own mindful designs-and reveals how shikakes can help us address big challenges, including even climate change. Mind-bending yet elegant, Shikake will inspire readers to appreciate-and transform-the analogue world around them.
Read more
£13.10£14.20 -
Winning!: The path to Rugby World Cup glory
‘There is so much more to the man than single-minded determination.’ Sunday Telegraph
‘His first day in the job of England coach is superbly described, and thereafter he is forever going the extra yard to make his team great.’ Sunday Times
__________Winning! tells a remarkable story – an unforgettable journey that began in September 1997 and took the English Rugby Team team from the lower ranks of international first-class rugby to the top as World Cup Champions.
Sir Clive Woodward and his team mounted a campaign of vast change, great learning, team building and clear vision to achieve their aim. ‘We would question everything, change anything and leave no stone unturned,’ he writes.
WINNING! will talk about the team’s journey of innovation and discovery and will reveal exactly how it happened, the fundamentals of their success and how these principles can be applied to any human endeavour. ‘We changed the way we coached, the way we played and, of equal importance, how we operated off the field.’ Bringing his business management skills to the game, Woodward simplified the entire approach to the structure of the team and created new management systems both on and off the pitch.
In an anecdotal style, Clive Woodward entertains and informs while he describes the thrilling build-up to England’s World Cup triumph in 2003.
Read more
£13.10£14.20Winning!: The path to Rugby World Cup glory
£13.10£14.20 -
Understanding Disease: A Health Practitioner’s Handbook
This book explains with a minimum of jargon how diseases start, what that main symptoms are and how they may affect us.
It is intended as a concise guide for those working in alternative medicine and also for those without a medical background who want a clearer understanding of the ways in which common illnesses develop and the terms used to describe them.
Read more
£13.10£15.20 -
Once Upon a Deal…: Stories about life, work and negotiation (Scotwork)
Negotiation is everywhere. Yet even though we use it all the time – at work and at home – very few of us really understand how it works, and many of us find it uncomfortable.
Once Upon a Deal… is a collection of stories that reveal the principles of negotiation. When you begin to negotiate you embark upon a journey: if you know the steps involved, and understand the way its progression ebbs and flows, you will be better equipped not only to reach a successful conclusion but also to enjoy the process more.
Get ready to rethink negotiation, and discover practical tips and tricks along the way to build your skill and confidence.
Scotwork has been in the business of developing capability in commercial negotiation for nearly 50 years: these entertaining stories are drawn from the team’s extensive and rich experience across many sectors and situations.
Read more
£13.10£14.20 -
The 30 Day MBA in Marketing: Your Fast Track Guide to Business Success
Discover the teachings and insights from the world’s leading marketing courses with The 30 Day MBA in Marketing.
From advertising and promotion to buyer behaviour and budgets, this comprehensive book includes all of the modules you would find at a top business school, allowing you to fill the gaps in your knowledge and develop your creative, analytical and decision-making skills. It also features an array of fascinating case studies from some of the world’s most successful businesses, clarifying how these skills drive success.
With its comprehensive insights and accessible guidance, The 30 Day MBA in Marketingis essential reading whether you are a professional looking to accelerate your career or a student interested in expanding your knowledge.
About the 30 Day MBA Series…
MBAs are expensive, demanding and time-consuming. Covering marketing, finance and international business, this internationally bestselling series offers you the same world-class insights and guidance without the costly investment.Read more
£13.20£16.10 -
Motivate the Unmotivated: A step-by-step system you can use to raise motivation in your classroom tomorrow
Have you noticed that the traditional methods for motivating students rarely seem to work?Stickers, merit marks, reward charts, praise assemblies, certificates etc. are used in almost every school all over the world and yet most teachers struggle to get reluctant students involved in lessons. Punishments are even less effective – despite giving threats and dishing out detention after detention these students still don’t seem to care.If you want to get more of your students engaged and taking part in lessons, it’s time to forget trying to control them and instead create a situation where they are naturally motivated, from WITHIN.Is that really possible? Yes! And it’s super-easy when you use the step-by-step plan laid out in Rob Plevin’s Motivate the Unmotivated…This fantastic teaching resource offers a complete step-by-step system together with hundreds of practical strategies to:- Invite and stimulate student interest from the moment your lesson begins, – Create an extremely positive, collaborative classroom climate – Minimise classroom management issues related to boredom and low engagement – Provide interactive lesson formats which even your most switched-off students won’t be able to resist- Reach ALL your students through multiple learning channels – Increase participation with little-known ‘involvers’ which work every time!Includes downloadable BONUS training materials and printable resources.Read more
£13.30 -
9 Secrets to Win Deals and Influence Stakeholders: A Field Guide to B2B Negotiations
If you’re the hero, that makes me the villain.
My name is Mark Raffan, and before I became the host of the Negotiations Ninja podcast, before I was voted as a Top 10 Negotiations Guru worldwide, and before I trained Fortune 500 and 100 executives…
…I specialized in procurement.
And if you negotiated with me, I probably ate your lunch. And you probably thanked me after.
Consider this your insider’s B2B sales guide, straight from the other side of the table.
What You Get
This field guide is a flexible framework designed for B2B salespeople like you. Each chapter contains a secret and a challenge. Once understood, these secrets will give you insider knowledge to win more deals and influence critical stakeholders. And if you complete every challenge, you’ll close this book ready to crush your next negotiation.
Why This Guide
- Ditch the overused talk tracks. Get real strategies that put you on another level.
- Exponentially increase your odds of success on every. Single. Deal.
- Understand power and leverage. Who has it (and how you can have more).
- Sales isn’t magic. Turn your negotiation goals into consistent and attainable results.
- Learn the 9 insider secrets to forever negotiate better, smarter, more lucrative deals.
Your next negotiation could change your life. But only if you’re ready for it.
Read more
£13.30 -
The Art of Selling Memberships: How I’ve Sold Millions of Dollars in Gym Memberships and How You Can Too
The Ultimate Sales Book for Closing More Gym Memberships and Making More Money.
A 5-Step Process That Anyone Can Master!
Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.
You’ll discover:
-
How to ask the most powerful question in the universe to uncover your prospect’s true buying motivations.
-
Techniques to prepare yourself for success both physically and mentally.
-
The reasons why people buy memberships (it’s not what you think).
-
Ways to generate and close leads from the telephone, from walk-ins, from the Internet/social media, and from face-to-face contacts.
-
The only four objections a prospect will have, why every prospect has them, and how to overcome them with ease.
-
Three keys to doing a great gym tour and trial workout.
-
How to get a commitment and paid in full memberships.
-
The art of closing the hesitant buyer with closes like the “You Are Getting In Your Own Way Close”, the “My Life Isn’t Going to Change Close”, the “Show Me The Money Close”, and many more.
Who is this book for?
Owners, operators, personal trainers, and program directors of gyms, fitness centers, health clubs, and martial arts studios who want to close more sales so that they can make more money with less effort. In fact, anyone who is involved in personal selling of any kind will benefit from the knowledge and experience shared in this book. From handling leads to closing prospects, this book takes you through it all.
Plus get these FREE BONUS GUIDES!
Purchase the book, text AOSMBONUS to (678) 506-7543, and you’ll get these FREE BONUS GUIDES:
10 Low Cost to No Cost Ways to Promote, Market, and Generate Leads for Your Gym!
The Silver Bullets of Selling: How to Generate Non Stop Referrals
Scroll up and get your copy today.
Read more
£13.30 -
-
The Sales Book: How to Drive Sales, Manage a Sales Team and Deliver Results
SELLING AND SALES MANAGEMENT IN ACTION
The Sales Book picks out the top challenges that you are likely to face and shows you how to maximise your own performance and that of a sales team. Every challenge is broken down into user-friendly advice that follows a clear structure:
# The objectives of each section
# An overview of the main principles
# What you need to do to achieve success
# A speed-read checklist to help you remember key points
Whether you’re looking for practical sales techniques or advice on how to build a sales strategy, this easy to use guide is a must-have for those involved in sales at any level.
Read more
£13.40£14.20 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
Read more
£13.60 -
Gym Membership Sales: Tripple your growth, develop your team, change your life
Are you tired of experimenting with what might work to have more members in the current environment? Would you like to have a process for growing your gym, thriving in chaos and increasing your time freedom?
In Gym Membership Sales you’ll find:
① Membership growth strategies for having more members with less effort that are currently being used in hundreds of gyms and studios right now
② Practical tools for training your team to grow your business and manage operations for you
③ The principles that will liberate your bandwidth as an owner
④ Accompanying templates, step-by-step guides and the most cutting edge resources for brining more people in through your doors
“I’ve never found such a clear guide to helping people make a powerful but authentic choice to enrollment. If you want more enrollments without being pushy or slimy, I highly recommend reading this book ASAP.” – Christopher D.
“I’ve read it two times. My ability to train people has improved immeasurably by reading this book… I’m buying 15 copies. My son is in a different type of sales and uses this stuff, and is killing it!” – Lou F.
“It’s both empowering and practical… You walk away with practical tools, actionable steps, and you can put a full system together from this book, but you’re also going to be equipped for running that system.” – Laura L.
A note from the Author:
“There’s nothing magical about what you’ll find in this book… but it is my very best shot at giving you the most effective catalyst for growth and freedom based on what I use in my own gym and my client’s gyms. I hope you’ll use this to change the lives around you for the better by starting with your own, passing that on to your team and lastly to the rest of the world. Here’s to the growth of your business, more lives changed and your expanding success as the natural result. The Members on Demand team and I will see you on the other side!”
Don’t wait, start having more members now… Scroll to the top & click the “Buy Now” button!
Read more
£13.60 -
Decoded: The Science Behind Why We Buy
A groundbreaking exploration of purchasing behaviour and its essential role in smarter marketing practices to benefit your organizationIf you understand why people buy, you are already one step ahead in reaching out to them effectively with your products and services. Decoded: The Science Behind Why We Buy offers a groundbreaking exploration into the science of purchasing. The book specifically demonstrates why decision science has proven invaluable to the field of marketing by helping to explain purchasing behaviours.
Decoded delivers a practical framework and guidelines for applying science to the marketing practices you use every day. As a marketing professional, you can look to this book for behavioural knowledge, timely case studies, and an understanding of methodologies. You’ll gain advice on how to employ knowledge about behaviours for more effective brand management, from strategy to implementation to new product development.
You’ll also gain useful insight into the latest research on consumer motivations that lead to purchasing decisions. Learn more about what happens in the human brain as buyers make their choices. This updated edition of Decoded provides new material that marketers can apply to informed, successful practices.
- Gain an understanding of the Jobs to Be Done (JTBD) approach
- Take a closer look at the Ferrero neuroscience study that supports JTBD
- See updated and relevant case studies of JTBD at work
- Discover how to engage customers through digital touchpoints
If you’re a marketing practitioner, an understanding of decision science will enhance your day-to-day work. Decoded helps you see how science and marketing come together. Immerse yourself in the science of why people buy and gain a stronger base of knowledge as you develop strategies, implement marketing plans, and meet customer needs through innovation.
Read more
£13.60£17.10Decoded: The Science Behind Why We Buy
£13.60£17.10 -
Ultimate Guide to LinkedIn for Business: Access more than 500 million people in 10 minutes (Ultimate Series)
Find and Network with the Right ProfessionalsYou know it’s smart to connect with over 500 million business professionals on LinkedIn, but you may not know how to do it without wasting tons of time and money. LinkedIn expert and trainer Ted Prodromou delivers a step-by-step guide to using LinkedIn to grow your business, find profitable clients and customers, and hire the perfect employees. With more than a decade of experience helping businesses and entrepreneurs grow using SEO, pay-per-click management, and LinkedIn, Prodromou shares the most effective ways to keep you and your business in front of decision makers and build strong referral networks.
You’ll learn how to:
- Make online connections that are as strong as those made in person
- Use content marketing to build and promote your thought leadership profile
- Build trust with prospective clients by exploring similar interests and groups
- Develop a closing process that convert connections to clients
- Leverage your LinkedIn presence to drive you and your business to the top of the results page on multiple search engines―even GoogleAs the definitive social network for people doing business, entrepreneurs ignore LinkedIn at their own peril. Take the direct approach to reaching the movers and shakers by listening to what Ted has to say.
―Joel Comm, New York Times bestselling author of Twitter Power 3.0: How to Dominate Your Market One Tweet at a TimeIf you want to know the behind-the-scenes, real-world strategies, you need to read this book filled with applicable tips and tricks to save you time and money, and to give you a roadmap to actually making money on LinkedIn.
―Scott Keffer, bestselling author and founder of Double Your Affluent Clients®
Read more
£13.60£15.20 -
Data-Driven Sales: Learn how B2B sales leaders at HubSpot, Salesloft, and other top companies use data to grow faster
The days of steak dinners, generic email blasts, and smooth talking are rapidly fading. Businesses are relying on data to power their decisions, be more efficient, and grow faster. Salespeople are too.Personalization, automation, and smart management are just some of the ways that sales teams are saving time, improving conversion rates, and closing more deals. We interviewed leaders in B2B SaaS sales at companies like HubSpot, Salesloft, and OpenView to get practical advice on how to be a data-driven salesperson.
In Data-Driven Sales, you’ll get insight on a number of areas, including:
Chapter 1 — How to price your SaaS product
Chapter 2 — Using data for inbound lead qualification
Chapter 3 — The basics of scaling outbound sales
Chapter 4 — How to increase outbound email conversion
Chapter 5 — The art & science of predictive sales forecasting
Chapter 6 — Finding buying triggers
Chapter 7 — Optimizing sales compensation
Chapter 8 — How to create a repeatable sales process
Chapter 9 — Measure, motivate, and improve your sales team’s performance
Chapter 10 — The formula to scoring & hiring great sales repsRegardless of how technical you are, you can use data to make an impact in your day-to-day. Use these tips from Data-Driven Sales to become a modern salesperson, enhancing the way you see your product, leads, and team.
Here’s what one of our readers had to say about Data-Driven Sales:
“Every chapter shows exactly how a company overcame their challenges and tactical ways you can do the same. Most sales advice in SaaS is generic. This isn’t.”
Hiten Shah, Co-Founder of Quick SproutRead more
£13.70 -
Managing Teams For Dummies
In the ever-changing world of work, the idea of spending some or all of your time working in teams is becoming more and more common. From solving problems, to tackling projects, to providing organizational leadership, the roles and importance of teams continue to grow. Leading a team is no easy job, but when a team gels, they can far outperform traditional work groups.Managing Teams For Dummies is for anyone who has been asked to take on the role of team leader. This book can help you manage your team, whether you’re a senior manager or worker who doesn’t have supervisory responsibilities, but has become the point person on a specific project.
Managing Teams For Dummies can help you build and lead high-performing teams. Packed with tips on setting and reaching goals, resolving conflicts, leading teams through change, and providing team members with the skills to work together productively, this book will help you keep any team you mange focused and efficient. Managing Teams For Dummies will also:
- Take you beyond the conceptual idea of teams and provide practical advice for developing groups that become winning teams
- Describe the type of leadership needed to guide teams successfully and prepare you for challenges that arise
- Reveal the three cornerstones’ model for developing team success and provide how-to strategies to make them happen
- Discuss the types of teams that are growing in popularity, namely self-directed teams, project teams, and task teams
Teams make it possible to bring together the variety of skills, perspectives, and talents that you need in the contemporary workplace. With Managing Teams For Dummies you can make sure your team performs to the best of its ability and while trying to achieve its goal.
Read more
£13.70£15.70Managing Teams For Dummies
£13.70£15.70 -
Selling Is Hard. Buying Is Harder: How Buyer Enablement Drives Digital Sales and Shortens the Sales Cycle
Enable Your Buyers for Faster B2B Sales
What drives B2B sales most effectively—focusing on what you do as a salesperson or on what your champion and the buying group does behind the scenes? The latest research makes it clear that the B2B buying process has become too complex and difficult and buyers today crave companies and experienced guides who make the process easier. Focus on making buying easier and your prospects will buy from you faster and more often.
Sales teams can shorten the sales cycle by as much as 68% when they learn to equip their champion—the people promoting their solution inside the target account—using the DEEP-C™ buyer enablement framework: Discover, Engage, Equip, Personalize, and Coach. This book guides sales leaders and professionals through the process of moving from a sales-focused approach to a buyer enablement model that reduces buying friction and accelerates the purchase.
Read more
£13.90 -
No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.Read more
£13.90£16.10 -
How to Talk to Anybody: Learn the Secrets to Small Talk, Business, Management, Sales & Social Conversations & How to Make Real Friends (Communication Skills)
(With Bonus Audio) Would you like to skyrocket your communication skills in your career, personal and intimate life?
Would you like to be able to draw people towards you like a magnet?
This book is NOT just another communication book and is NOT just a book of tips.
This is the ultimate communication system for talking to anybody, anywhere and in any situation.
Using the scientific principles of communication and ©POWER2MIND technology, it will have you talking and communicating to anyone with confidence, charm and conviction, rapidly and naturally.
This will massively transform all areas of your life.
[Includes a Rapid Learning Accelerator Audio to download to accelerate your success]
YOU WILL LEARN HOW TO:
✓ Skyrocket your communication skills in your career, personal and intimate life.
✓ Effortlessly talk to anyone, anytime, anywhere and in any situation
✓ Powerfully take control of any conversation
✓ Intuitively master small talk
✓ Effectively develop unstoppable charisma
✓ Naturally get anyone to like you
✓ Easily attract real new friends and intimate partners
✓ Successfully talk to difficult people
✓ Automatically draw people towards you like a magnet every time you speak
And a lot more…
TWO BOOKS IN ONE
In Part One, you will learn how people are wired, what they respond to, and what motivates them.
In Part Two, you will learn how to use all the principles and techniques to be a truly masterful communicator.
Are you ready to skyrocket your business, personal and intimate communication?
Scroll up, click the “Buy Now with 1-Click” button and Start Reading Now!
Read more
£13.99 -
Rich Dad’s Advisors: You Don’t Have to Be an Attack Dog to Explode Your Income
Bearing the brand name of bestselling Rich Dad, Poor Dad, SALESDOGS reveals how knowing the characteristics and interactions of the five basic ‘breeds’ of people will be sure to help anyone improve their business and selling savvy. Different workers have the personality traits of different breed of digs. This is the idea behind SALESDOGS, a clever business book in which sales expert Blair Singer reveals how anyone can learn what their natural strengths and weaknesses are in order to achive best possible results. With information on a wide variety of sales topics – from dealing with ‘big dogs’ to protecting one’s territory – SALESDOGS is a fun new way of looking at the sales game. By knowing the five basic breeds of people – the Pit Bull, the Golden Retriever, the Poodle, the Chihuahua and the Basset Hound – readers will have the necessary insight to improve their business and selling savvy.Read more
£14.10 -
HBR’s 10 Must Reads on Strategic Marketing (with featured article “Marketing Myopia,” by Theodore Levitt)
Stop pushing products―and start cultivating relationships with the right customers.
If you read nothing else on marketing that delivers competitive advantage, read these 10 articles. We’ve combed through hundreds of articles in the Harvard Business Review archive and selected the most important ones to help you reinvent your marketing by putting it―and your customers―at the center of your business.
Leading experts such as Ted Levitt and Clayton Christensen provide the insights and advice you need to:
- Figure out what business you’re really in
- Create products that perform the jobs people need to get done
- Get a bird’s-eye view of your brand’s strengths and weaknesses
- Tap a market that’s larger than China and India combined
- Deliver superior value to your B2B customers
- End the war between sales and marketing
Read more
£14.10£16.10 -
The Money Basics: Manage money, plan for the future
The essential guide to the basics of personal finance
Selected as one of The Sun’s ‘Top Books to Turn the Page on Money Woes’.
Manage money, plan for the future in five simple steps
Becoming your own financial hero is simpler than you think. The principles of financial security have been cloaked in mystery for generations. Money plays a key role in our daily lives, but for many of us, these skills were not taught or developed at a young age.
THE MONEY BASICS: How to Become Your Own Financial Hero is the straightforward, practical guide to money management, based on Peter Komolafe’s innovative and accessible five-step B. A. S. I. C. approach: Budget, Avoid Debt, Save Early, Invest Early and Credit Score.
Anyone can implement these methods, no matter what your financial situation. Learn the principles of financial security by cutting through the murk and jargon.
The Money Basics will:
· Help you identify poor money habits
· Set you on a budgeting plan that works for you
· Demystify financial terms and processes
· Provide you with a system to control debt, not let it control you
· Define investing once and for all
· And more…Manage money, and plan for the future with confidence. Take control of the one thing that will give you freedom of choice―money.
Read more
£14.20£16.10The Money Basics: Manage money, plan for the future
£14.20£16.10 -
The Visual Sale: How to Use Video to Explode Sales, Drive Marketing, and Grow Your Business in a Virtual World
Video can help you close the deal in a virtual world and this book from award winning marketer and author Marcus Sheridan will show you how. With practical advice and step by step instructions, this is the ultimate guide to selling over video – no matter how much you hate watching yourself on the screen.
More than ever before, buyers and consumers are demanding for more video. Just “reading” about a product, service, or company will no longer do the trick. Today, they must “see” it. Notwithstanding this increased demand for video, most businesses and organizations have struggled to quickly adapt. In fact, many have no idea as to how or where to get started. For this purpose, The Visual Sale was written. Finally, businesses and organizations have a clear guide that will literally show them, in simple, clear, and actionable terms, exactly how they can build a culture of video and start “showing it” moving forward, ultimately leading to a dramatic improvement to their sales numbers, marketing strategy, and overall customer experience.
Read more
£14.20£16.10 -
Sales Closing For Dummies
Without the close, there is no sale. Pretty obvious, right? Yet, for many salespeople, closing is the most baffling and elusive part of the selling process. All too often, salespeople meet qualified clients and charm them with an eloquent presentation, only to see the sale mysteriously slip from between their fingers in the end. Which is sad when you consider all the hard work – the prospecting, preparation, planning, and practice – done for the sake of a moment of truth that never arrives. Fortunately, closing is an art that can be mastered, and now Sales Closing For Dummies shows you how.Packed with powerful principles that can help you become a top-producing salesperson, Sales Closing For Dummies is the ultimate guide to mastering that most mysterious part of the selling equation. Tom Hopkins, the legendary sales genius who, by age 30 was the nation’s leading real-estate trainer, demystifies closing and shows what it takes to be a champion closer, including how to:
- Lead a sale without being pushy
- Read the signs of an interested potential buyer
- Use questioning methods that close sales, time and again
- Help clients feel good about their buying decisions
- Keep your clients’ business and build their loyalty
- Build long-term relationships and watch your sales grow
With the help of dozens of real-life examples from a wide cross section of industries, Tom shows why professional selling is about communication, not coercion. And he shares his considerable insight and experience on:
- Verbal and visual buying cues and how to recognize them
- Choosing the best location for closing
- Addressing concerns and creating a sense of urgency
- Time-tested tactics and strategies for ending customer procrastination, overcoming their fear, closing from a distance, and more
- The ten biggest closing mistakes and how to avoid them
- Add-on selling and other ways of getting your clients to help you to build your business
Featuring Tom’s Hopkins’ trademark “Red Flag” key points and situation scripts, this fun, easy-to-understand guide arms you with the hands-on tools and techniques you’ll need to become a world-class closer.
Read more
£14.20Sales Closing For Dummies
£14.20 -
Words That Sell Cars: Proven Word Tracks to Transform Your Sales Team’s Performance & Improve Your Bottom Line, Fast!
THE CAR SALES INDUSTRY IS CHANGING. Out-dated sales scripts, that might have worked in the past, aren’t working now. Customers are more informed, know exactly what they want, and will shop around to get the best deal. As a manager of a busy car sales dealership, recruiting and retaining great sales people is increasingly difficult. Keeping them motivated can be even harder. Read Words That Sell Cars to discover: Real world tools and strategies you, and your sales team, need to succeed: Effective mind hacks that will enable your sales people to enjoy the sales process again: How to sell yourself first, and the product second, so the deal sells itself: The 4 fundamentals that need to be met for sales success: A day-by-day sales plan so you know what you need to do to smash your goals: Over 100 proven word tracks that you can put into action straight away. The modern world of car sales is being disrupted. If you want to succeed, you need to read this book.Read more
£14.20 -
Slow Down, Sell Faster!: Understand Your Customer’s Buying Process and Maximize Your Sales
What do customers really want from salespeople? Slower, more attentive conversations that address their unique needs. Discover the simple yet powerful eight-step process for delivering a winning sales pitch to any audience.Read more
£14.20 -
The Psychological Safety Playbook: Lead More Powerfully by Being More Human
*Nonfiction Book Award Silver Medal**2023 NYC Big Book Award Distinguished Favorite*
The how-to guide for transformative leadership
Every employee, at every level, wants to feel seen, heard, and respected. If we don’t feel safe, we can’t be our best selves or do our most creative work. This is why leaders must ensure psychological safety for everyone in their team. Whether you’re a manager, CEO, or entrepreneur, The Psychological Safety Playbook is the guide you need to lead your team to the highest levels of performance and innovation.
The Psychological Safety Playbook invites you to explore twenty-five specific actions that will create more psychological safety in your workplace. These are all moves that every leader can adopt and practice. Each move features a description of why to try it, instructions on how to do it, and a nutshell summary. You can start anywhere in the playbook—all the plays and moves are self-contained!
Written by Karolin Helbig, a highly respected executive mindset coach with a doctorate in human genetics and extensive consulting experience, and Minette Norman, a sought-after leadership consultant with thirty years of experience in the tech sector, The Psychological Safety Playbook is the essential guide for leaders who are committed to fostering psychological safety in their teams.
In their combined years of business and applied practice, the authors have continually observed how creating a high-performing, innovative workforce starts with building a foundation of respect and shared humanity. When we hold back our true thoughts because we’re afraid of the consequences, everyone misses out. By contrast, when we can ask a naïve question, propose a wild idea, or share our honest emotions—that’s when psychological safety fuels team performance.
Read more
£14.20 -
Marketing and Lead Generation for Financial Advice Professionals: From Prospects to Profits – Proven Strategies for Financial Advisers to Attract More of their Ideal Clients
Attention IFAs, wealth managers, financial advisers and financial planning professionals… Are you looking for proven ways to highlight your value and attract more of your ideal financial advice clients and connections?Over a forty-year career in financial services, Philip has been studying what the most successful IFAs, financial planners and advisers do to attract and retain more of their ideal connections and dream clients.
This comprehensive book reveals a wealth of proven tips, techniques, strategies and ideas for articulating your value and expertise, and winning more of the financial planning clients that you really want. Featuring case studies of advisers from the UK, Europe, USA and as far as New Zealand, financial advice professionals share the very best of what has consistently delivered the goods from their marketing and lead generation activities.
In addition to cutting-edge but simple digital ideas, this book highlights the very best in traditional and ‘old school’ marketing techniques – many of which Philip has added a powerful modern twist.
From seminars to LinkedIn, client events to Facebook ads and from referrals to podcasting – and much more – if you make one investment in your business development this year, make it MARKETING AND LEAD GENERATION FOR FINANCIAL ADVICE PROFESSIONALS.
“Phil has intimate knowledge of financial adviser business models from his career as a speaker and community builder. It’s no surprise then that he’s nailed it with this book. Financial advisers will find this an indispensable guide to marketing their companies to connect with more clients and grow their business as a result.”
Roger Edwards, Marketing Speaker and ConsultantRead more
£14.20£28.10 -
Marketing Imagination, New, Expanded Edition
Since its publication in 1983, The Marketing Imagination has been widely praised as the classic, all-inclusive “Levitt on Marketing” Now Theodore Levitt – renowned as the Harvard Business School’s “guru of marketing” – has newly expanded his original work to recap the developing globalization debate and to respond to his critics. He has also added his famed McKinsey Award-winning essay “Marketing Myopia” and included detailed accounts of how to maximize the product life cycle and achieve the delicate balance between innovation and imitation. As before, this new edition of The Marketing Imagination shows Levitt at his best – sharp, knowledgeable, erudite, and, yes, as imaginative as ever.Read more
£14.20 -
The Teaching Delusion: Why teaching in our schools isn’t good enough (and how we can make it better)
The Teaching Delusion by senior education consultant Bruce Robertson offers a bold, refreshing and sometimes provocative stance on teaching and leadership. Informed by the latest educational research and drawing on two decades of professional experience, Robertson examines how teaching in schools can be transformed from good to great.The new title from John Catt Educational poses challenging yet important questions to its readers. Schools are filled with great teachers, but is great teaching taking place in every classroom? How can educators expect students to cultivate a lifelong passion for learning if they themselves are lacking this?
Robertson’s solution is twofold. To promote excellent teaching, there must be a shared understanding of what high-quality teaching really is what does it look like, and how can it be fostered? Secondly, there must be a school-wide desire to engage in professional learning. With his school having won the General Teaching Council for Scotland’s Excellence in Professional Learning Award in 2019, Robertson uses his personal track-record of success to explore how these barriers can be addressed to lead to a transformation in teaching practice.
Written by a teacher and school leader for teachers and school leaders, The Teaching Delusion aims to support teaching communities to develop and improve their practice, in order to ensure that all students receive the same level of excellent education. Aligning himself firmly on the side of teachers and keen to avoid teacher bashing, Robertson sensitively engages in an often controversial discussion about how to improve the quality of teaching, aiming to boost knowledge, awareness and ultimately self-esteem in both educators and learners.
The Teaching Delusion combines practicality with pedagogy in a thoughtful, unique approach making it a vital resource for teachers and leaders at all levels who are looking to better their practice.
Read more
£14.30 -
Successful Difficult Conversations in School: Improve your team’s performance, behaviour and attitude with kindness and success
Holding difficult conversations well is the key to successful leadership and management in schools – this easily read book will be invaluable to both experienced and new leaders.Whether you are a Head or Deputy Head, a Head of Department or Year 3 Teacher, this book will help. It is full of practical ways to help you, when facing one of ‘those’ conversations with a colleague or parent, you know in your heart you need to have, but would rather avoid having, because you don’t really know what to say or how to say it.
Read more
£14.30 -
Slow Teaching: On finding calm, clarity and impact in the classroom
Slow Teaching is a thoughtful exploration of how slowing down in all aspects of education can lead to improved student outcomes. It evaluates how this slow pedagogy will result in improved feedback, more nuanced and skilled classroom management and relationships, meaningful classroom dialogue, retention of knowledge and school leadership with attention to detail. It explores how to slowly deepen the craft of teaching to grow expert practitioners who are committed to mastering their practice. It also reflects on strategies that will enable teachers to feel calm, confident and organised in a profession that can often appear relentless.
Read more
£14.30 -
The Sales Engineer Manager’s Handbook: Mastering Technical Sales
John Care and Chris Daly lay out the 3+1 rules of SE Leadership. A simple framework designed for everyone – from SEs thinking about moving into management to the newest of new SE Managers to a Global SE Vice President. This is a fascinating blend of tactical and strategic advice based on 30+ years of experience and many years of running SE specific workshops. All designed to allow you to follow the 3+1 Rules: Develop And Serve Your People, Run Pre-Sales As A Business, and Serve Your Customers all matched up with Rule #0 Manage Yourself. It’s a common and often repeated story. You take a rock star Sales Engineer who is highly valued for their sales and business skills – and make them a manager because they are a great SE. With no regard for their possible leadership skills whatsoever. Perhaps they are pointed at a few online HR resources and take a mandatory “Managing Within The Law” session. Then they are released into the wild, and asked to manage, lead and motivate a team of Sales Engineers – each of whom performs the job differently than the newly minted manager used to do.Read more
£14.30 -
How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills week by week
- Template scripts you can customise and use to win new prospects, overcome objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
Read more
£14.30 -
The Ultimate B2B Marketing List : 200+ Tactics You Need to Try
Packed with practical and fresh marketing tactics that can be implemented immediately and drive impact in a B2B business, this book is a must-have for any B2B Marketer.
Inside, find innovative ways to:
- Get to know your dream buyers
- Craft killer content
- Climb the search engine rankings
- Unleash the power of social media
- Master conversion optimisation
- Align sales and marketing
- Explore other creative tactics
- Keep customers coming back for more
- And more
You’ll find hacks, quick tips, and tools to make the marketer’s life easier, including a bonus guide on Chat-GPT for maximum marketing results.
It is a treasure trove of new ideas that can set marketers apart from their competition and provide value for even the most experienced marketing professionals.
Make this book your go-to resource to be a marketing superstar !
Read more
£14.50 -
Sales Tactics & Strategies (Super Guides)
Master the art of selling How do you create a winning sales strategy? What tactics can bring you closer to your customers while steering clear of high-pressure sales that might endanger existing relationships? These are some of the crucial questions every salesperson and business owner face.
The Super Guide: Sales Tactics & Strategies is specifically written for entrepreneurs, salespeople, marketers, and business model analysts. The guide thoroughly explores the significance of a sales strategy, outlines successful sales strategies, and provides guidance on the avoidance of detrimental high-pressure sales tactics.
This book is a treasure trove of knowledge regardless of whether you’re involved in a startup or an established corporation. It provides unique insights and tools that will assist you in maximizing the effectiveness of your efforts.
For the solo entrepreneur or small business, these strategies and tactics can transform your sales approach and maximize your revenue. For those running larger teams, learn these insights without hiring an expensive consultant, and ensure you’re well-equipped when you do.
With the Super Guide: Sales Tactics & Strategies, you’ll do more than just meet your targets. You’ll master the art of selling and gear your business for long-term financial success!
Inside this Super Guide, you’ll discover:
- The difference and significance of sales tactics and strategies
- The importance and examples of successful sales strategies like Hubspot and Shopify
- Various types of sales strategies and their examples
- How to develop a sales process that supports the buyer’s journey
- Tips on maximizing sales through inbound and outbound strategies
- How to craft a compelling sales pitch and close deals with confidence
- Strategies on how to adapt your sales approach during a recession
- Key principles to developing a successful sales strategy
- Techniques for effective direct selling, avoiding high-pressure tactics, and much more.
Take a look inside! Read an excerpt from this Sales Tactics & Strategies Super Guide:
“Both a sales strategy and a sales approach are essential to your company’s success. Both are unique in their own right, yet share some characteristics that make them useful companions. Additionally, each one of them wants the same thing, which is an increase in both company sales and their balance sheets.”
This is must-have knowledge for entrepreneurs and business model analysts and consultants. If you want to dominate business models, this super guide was made especially for you.
Read more
£14.70 -
Emotional Intelligence For Dummies
Get smart about your feelings to achieve success and happiness
Emotional intelligence (also known as emotional quotient or EQ) is all about perceiving, using, understanding, managing, and handling your emotions and those of others. Develop crucial emotional skills that will help you in your career and in your personal life with Emotional Intelligence For Dummies. Learn to manage your emotions, uncover the power of empathy, and build meaningful relationships. Raise emotionally intelligent kids, become a better leader at work, and land the job you want. Let Dummies be your guide to living your best life!
- Gain emotional awareness that you can use in the workplace and at home
- Engage in practical exercises to develop your emotional intelligence skills
- Apply emotional intelligence in parenting children and teenagers
- Reduce stress and realize greater personal happiness with a higher EQ
This new edition incorporates the latest research on emotional intelligence, the new EQ-i 2.0® model, and updated exercises. Anyone who wants to get a grip on their emotions and seek success in life will benefit from this fun and practical guide.
Read more
£14.70£18.00Emotional Intelligence For Dummies
£14.70£18.00 -
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
“The best sales book of the year” strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.
With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.
Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
Read more
£14.80 -
The Value Sale: How to Prove ROI and Win More Deals
If you can prove ROI, you can sell anything.
You’re struggling to make sales, and you know it. When meeting with prospects, you routinely challenge them to move to the next step in the sales process, but they’re still not buying. You’re good at showing them your product’s features, but that’s not helping to close deals.
Ian Campbell wants to permanently disrupt your sales slump. You can’t afford to ignore The Value Sale’s winning method for showing value to prospects, quantifying benefits, and creating a winning ROI business case for your product.
Discover the strategy to weave value into the entire sales process. Learn how simple changes in the way you speak can bring more leads, more sales, and happier customers. Master the step-by-step process to identify value points and prove ROI. The secrets of The Value Sale will revitalize the way you do business.
Read more
£14.80 -
Mind for Sales: Daily Habits and Practical Strategies for Sales Success
For salespeople feeling stressed and disappointed that their customers don’t want to hear from them, this guide is the key to developing the mindset and habits required to reach a new level of sales success.
The world of sales can be tough, so it’s easy to get discouraged when the rejections start piling up and your customers stop answering the phone. This allows the wrong thought patterns to start developing, soon you aren’t making quotas and then you begin looking at job listings waiting for your next downfall.
Sales expert Mark Hunter can relate as his start to sales was discouraging. The lessons he’s learned throughout his career are revealed in A Mind for Sales. He discovered that sales can be incredibly rewarding, such as customers calling you for advice, thanking you for improving their business, and referring you to colleagues. The difference is simply developing mindset and momentum habits.
In A Mind for Sales, you’ll learn how to:
- Feel energized by renewed purpose and success in your sales role by following the success cycle approach.
- Receive practical strategies on how to change your mindset and succeed in sales.
- Learn the daily habits needed to maximize productivity and make hitting the ground running strategy #1.
- Gain real-world insights from Hunter’s vast experience as a successful sales professional and sales coach.
Let this book inspire and prepare you to form the new habits you need to succeed and to realize the incredible rewards that a successful life in sales makes possible.
Read more
£14.90£18.00 -
Ignite Your Sales Hero: Unique sales insights and strategies that will turn your life around.
Ignite Your Sales Hero
‘Ignite Your Sales Hero’ is the ultimate guide to mastering the art of authentic ‘one on one’, Business to Consumer, (B2C) and human to human” selling. This is not a sales book full of fanciful notions and theories. It is jam packed with battle tested sales strategies, tactics and methods that have been successfully deployed in one of the world’s most competitive industry sectors.
Whether you are a sales newcomer, an experienced seller looking for a refresh, a sales manager or a business leader struggling for revenue, this book will literally supercharge your results and transform your life. Don’t settle for mediocrity, unleash your full potential and become the hero of your own sales story.
Ignite Your Sales Hero is divided into three parts:
Part One – A Career in Sales
It’s about the top two inches
Part One delves into how you can gain a deeper understanding of your own psychological state and mental strength. It gives insight into how to pinpoint areas for self-improvement, and overcome obstacles, challenges and limiting beliefs that may be standing between yourself and the future you aspire to.
Part Two – Sales Insights
Stuff you need to know
Part Two clarifies why yesterday’s sales methods no longer work and gives insight into today’s world, where buyers control their own purchasing journey. It covers topics such as how to activate buyers, how to speak their language, and how to build your own buyer driven sales process. It also details how, with a few minor tweaks to the velocity of your existing sales process, you can dramatically increase your revenue without increasing your closing ratio.
Part Three – The Sales Closers playbook
From pitch to close
This part of the book is all about closing more deals – a lot more! The focus is on the pointed end of the sales process, the tip of the spear. It is a comprehensive reference and learning guide to preparing, pitching, and closing deals in real time sales situations. Look out for the chapters on single session selling and the art of negotiation. In this part of the book, you will find frameworks, winning tactics, and scripts for nearly every sales closing situation.Read more
£14.90
