Management
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The Nuclear Effect: The 6 Pillars of Building a 7+ Figure Online Business
A nuclear chain reaction is one of the most powerful forces known to mankind. Its energy feeds other reactions, creating endless possibilities for self-sustaining growth. Imagine harnessing this kind of energy in business—what if you could create your own nuclear effect?It’s easy to feel trapped when you start an online business, stuck in a tug-of-war between success and the requirements for continued growth. The more you progress, the more money you need. Your company’s bank account mirrors your own emotions in a rollercoaster of inconsistency and instability—you’ve left the rat race, only to find yourself on a 6- or 7-figure hamster wheel.
In The Nuclear Effect, Scott Oldford shows you how to free yourself from this cycle, scale a profitable, multimillion-dollar business, and keep the money you make. By following Scott’s 6 pillars of sustainable growth, you will create the momentum your business needs to become an unstoppable force.
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The Unbreakable Student: 6 Rules for Staying Sane at University
‘Equal parts practical, funny and illuminating – belongs on the required reading list for life’ – Sarah Knight, internationally bestselling author of Get Your Sh!t Together
Accessible and inspirational, The Unbreakable Student is the self-care guide that every university student needs.
So, you’re starting university – you’ve learnt what to pack, where to socialise, how to cook (sort of)… but what about how to look after your mental health?
University is a whirlwind of exciting, fresh experiences. But it can also be overwhelming. You’re in a strange new environment and faced with the pressure to make friends, complete difficult assignments, stay healthy, manage your finances and so much more, all while being away from your loved ones. In this time of massive change, looking after your mental wellbeing is more important than ever.
Nic Hooper has witnessed the student mental health crisis unfolding every day on campus and is determined to help. A psychologist with fifteen years’ experience teaching and mentoring young adults, The Unbreakable Student is his guide to navigating your university years and staying sane using six simple rules:
· Using exercise to stay healthy in body and mind
· Learning to positively challenge yourself
· Connecting with your peers
· Mindfully embracing the moment
· Managing self-critical thoughts and vulnerability
· Giving to others and taking positive actionRead more
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ChatGPT For Dummies (For Dummies (Computer/tech))
Learn how the disruptive AI chatbot is going to change school, work, and beyond
ChatGPT For Dummies demystifies the artificial intelligence tool that can answer questions, write essays, and generate just about any kind of text it’s asked for. This powerful example of generative AI is widely predicted to upend education and business. In this book, you’ll learn how ChatGPT works and how you can operate it in a way that yields satisfactory results. You’ll also explore the ethics of using AI-generated content for various purposes. Written by a journalist who’s been on the front lines of artificial intelligence for over a decade, this book dives deep into ChatGPT’s potential, so you can make informed decisions―without asking ChatGPT for help.
- Learn how ChatGPT works and how it fits into the world of generative AI
- Harness the power of ChatGPT to help you, and avoid letting it hinder you
- Write queries that deliver the kind of response you want
- Take a look into how the ChatGPT API interacts with other tools and platforms
This just-in-time Dummies title is perfect for any life or career may be impacted by ChatGPT and other AI. ChatGPT is just the tip of the iceberg, and this book can help you prepare for the future.
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£11.30£15.20ChatGPT For Dummies (For Dummies (Computer/tech))
£11.30£15.20 -
The New Model of Selling: Selling to an Unsellable Generation
With humor, keen insight, and a fresh perspective, The New Model of Selling is an essential guide for sales professionals looking to sell the right way, implementing persuasive techniques aligned with human behavior.
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£11.30£13.30 -
Greener Marketing
***BUSINESS BOOK AWARDS – FINALIST 2021***
This timely book is a sequel to John Grant’s Green Marketing Manifesto (2007) the award-winning and bestselling definitive guide to green marketing (and not greenwashing).
Fast forward to mid-2020. Climate Change is back at the top of the public and political agenda. Even after covid-19, hundreds of big-name CEOs are committing to a #greenrecovery. And surveys show widespread global public support for this and recent shifts in sustainable behaviours and attitudes in markets ranging from organic food to flying. Sustainable brands are significantly outperforming conventional ones. As are sustainability related stock prices. Companies like Unilever continue to set ambitious targets related not just to climate, but biodiversity and deforestation, plastics, social justice, regenerative farming. Sustainability related trends such as plant-based foods and electric vehicles are showing steep growth and creating tomorrow’s superbrands (Impossible, TESLA…).
This book is packed with up to date learnings, case examples and trends, covering everything from eco labelling, transparency and the circular economy; to rebound effects, sustainable finance, blockchain and regenerative farming. A core message being that to drive sustainability, marketers firstly do really need to properly understand sustainability, its many applications and implications. Secondly to be effective, marketers need to understand what it means to their consumers and other significant audiences. Hence the book takes a long hard look at what was driving all the protests, boycotts and petitions in 2019 and what ideas, causes and platforms caught the public imagination.
The ultimate goal is to go beyond marketing that simply looks good, to marketing that does good.
This book helps in achieving that goal by showing the reader how to:
- Uncover strategies for sustainable marketing that actually deliver on green and social objectives, not just greenwashing
- Reconceptualise marketing and business models, and learn to recognise the commercial strategies and approaches that are no longer fit for purpose
- Learn how hot topics like the climate crisis, biodiversity, social justice, single use plastics and supply chain transparency influence green and social marketing
- Read about numerous examples and case studies from both brand leaders and challengers that have developed innovations and fresh creative approaches to green and social marketing
- Get practical tools, models, facts, strategies, workshop and project processes and business case rationales – so that you can build your own plans and proposals
This book is intended to assist marketers, by means of clear and practical guidance, through a complex transition towards meaningful marketing that makes a positive creative impact on the climate crisis and on improving human life in troubled times.
Aimed both at big companies that are trying to be good, and good companies that are trying to be big.
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£11.20£14.20Greener Marketing
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No B.S. Guide to Direct Response Social Media Marketing
Social Media is Not Marketing
Simply broadcasting a message to millions by social media accomplishes little for most businesses. Millionaire-maker Dan S. Kennedy and marketing strategist Kim Walsh Phillips are here to tell it like it is: If you’re not focusing on converting social media traffic into sales, you might as well set your money on fire.
Kennedy and Walsh Phillips teach you the customer-getting, sales-boosting direct response strategies you must employ with every social media campaign so you can stop accepting non-monetizable “likes” and “shares” as a return on your time. You’ll learn:- 6 direct-response principles that must be applied to social media marketing
- The most powerful marketing tactic (per Google)
- How to get riches with niches and become a magnet to your customers
- The monetizing magic of crafting effective emails
- The #1 way to prevent wasted marketing dollars
- 5 ways to grow your list for FREE (before spending a dime on advertising)
- Turn passive content into an active conversion tool
- Create raving fans who introduce you to their networks
- Turn niches into riches, laser in on your perfect prospects and ignore the “tire kickers”
- Harness the biggest secret in social media—offline
Discover the principles behind successful marketing campaigns and start making dollars and cents out of your social media strategy.
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The Art of Consultancy: A Powerful Toolkit to Becoming a Top Consultant
This is the practical approach I wish I had come across much earlier in my career. Cynthia Pexton-ShawWhether you are just starting out, considering or already working as a consultant this book is essential reading, enabling you to understand the needs of your client and to get the result they want.
There are more factors to consider in order to be a successful management consultant than simply subject matter knowledge. Problem solving and solution delivery have to be accomplished in usually tight project timescales while keeping clients happy. This book, based on the experience of training thousands of consultants, provides insights into the key processes of selling and delivering consulting services, together with the essential underpinning tools and techniques, and the commercial imperatives for running a successful consulting practice.
This book contains the tools, tactics, secrets and attributes to develop and become a successful management consultant. The contents include chapters on the key processes such as:
- The business of consultancy
- Marketing and selling consultancy projects
- Overview of the delivery process
- Entry, Contracting, Diagnosis, Intervention and Closure
And the essential underpinning skills such as:
- Analytical tools and techniques
- Reporting and Influencing clients
- Designing, delivering training sessions and workshops
- The practice environment
‘This is the practical approach I wish I had come across much earlier in my career. Calvert provides a strong guiding framework for delivering consultancy projects from beginning to end. His writing makes consulting easily accessible for anyone who wishes to deliver their particular expertise into a client organisation.’ Cynthia Pexton-Shaw, Elevation Learning
‘A book that gets to multiple editions is clearly a classic of its sector. Calvert’s is in its seventh and will probably go on to many more. It achieves a threefold feat: of being useful to the expert and to the recently qualified and to the student. Even those of us who have spent decades in this profession need a consultancy bible to refer to. Calvert shows how to be rigorous and systematic, but the book is packed with practical advice from one who is both an academic expert and a senior practising consultant. This is both The Art and The Science of Consultancy.’ Ian Watson – Immediate Past Chair ICMCI
‘This book explains in plain English the role and daily challenges of life as a management consultant, and has been an excellent source of reference in building our business. Calvert presents a practitioners view covering the requisite soft skills as well as the mechanics of solving the client’s business problems.’ Martyn Evans, Consulting Director, Altus
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Secrets of Successful Sales
If you don’t sell, you don’t have a business. In Secrets of Successful Sales, Alison Edgar, The Entrepreneur’s Godmother, brings together psychology and sales to help you develop a winning strategy for increasing sales and growing your business. Centred around Alison’s Four Key Pillars of Sales methodology, this book enables you to understand customer behaviours, provides you with a foolproof process, explains how to create an effective strategy, and close with confidence.Read more
£11.00£14.20Secrets of Successful Sales
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What It Takes: The Inspiring Journey of Sarina Wiegman and the Lionesses’ Rise to Success
Winning strategies of one of football’s most successful coaches
As FIFA’s most decorated female football manager and a former player, Sarina Wiegman has led both the Netherlands and England women’s national teams to historic victories. She stands out as a true pioneer in the game, and her coaching philosophy has earned her a reputation as one of the most successful coaches in football history.
This personal account of Sarina’s life journey begins with her early passion for football, and covers her key moments on the pitch as well as her ascension to the top of the coaching world. Join Sarina as she talks us through her rollercoaster ride of victories and challenges, the tough decisions she had to make both on and off the pitch, and the relentless pursuit of excellence that saw her rise to become an indomitable figure in the world of sports.
And, it’s not just about the game. In a world where football has become more competitive than ever, Sarina’s revolutionary approach to leadership, mentorship, and performance management has garnered global attention. In What It Takes we gain invaluable insight into Sarina’s unique philosophy, as she shares how she fostered an environment that values determination, teamwork, and mutual respect. A strong advocate for women in the sport, she outlines a transformative and inclusive future for football where everyone has an equal chance to shine, irrespective of gender.
Sarina Wiegman’s book ‘What It Takes’ was a Sunday Times bestseller w/c 06-11-2023.
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Thinking, Fast and Slow: Daniel Kahneman
One of the most influential books of the 21st century: the ground-breaking psychology classic – over 10 million copies sold – that changed the way we think about thinking
‘There have been many good books on human rationality and irrationality, but only one masterpiece. That masterpiece is Thinking, Fast and Slow’ Financial Times
‘A lifetime’s worth of wisdom’ Steven D. Levitt, co-author of Freakonomics
Why do we make the decisions we do? Nobel Prize winner Daniel Kahneman, ‘the world’s most influential living psychologist’ (Steven Pinker) revolutionised our understanding of human behaviour with Thinking, Fast and Slow. Distilling his life’s work, Kahneman shows how there are two ways we make choices: fast, intuitive thinking, and slow, rational thinking. He reveals how our minds are tripped up by error, bias and prejudice (even when we think we are being logical) and gives practical techniques that enable us all to improve our decision-making. This profound exploration of the marvels and limitations of the human mind has had a lasting impact on how we see ourselves.
‘The godfather of behavioural science … his steely analysis of the human mind and its many flaws remains perhaps the most useful guide to remaining sane and steady’ Sunday Times
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£10.99£12.99Thinking, Fast and Slow: Daniel Kahneman
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What It Takes: The Inspiring Journey of Sarina Wiegman and the Lionesses’ Rise to Success
Winning strategies of one of football’s most successful coaches
As FIFA’s most decorated female football manager and a former player, Sarina Wiegman has led both the Netherlands and England women’s national teams to historic victories. She stands out as a true pioneer in the game, and her coaching philosophy has earned her a reputation as one of the most successful coaches in football history.
This personal account of Sarina’s life journey begins with her early passion for football, and covers her key moments on the pitch as well as her ascension to the top of the coaching world. Join Sarina as she talks us through her rollercoaster ride of victories and challenges, the tough decisions she had to make both on and off the pitch, and the relentless pursuit of excellence that saw her rise to become an indomitable figure in the world of sports.
And, it’s not just about the game. In a world where football has become more competitive than ever, Sarina’s revolutionary approach to leadership, mentorship, and performance management has garnered global attention. In What It Takes we gain invaluable insight into Sarina’s unique philosophy, as she shares how she fostered an environment that values determination, teamwork, and mutual respect. A strong advocate for women in the sport, she outlines a transformative and inclusive future for football where everyone has an equal chance to shine, irrespective of gender.
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The Silva Mind Control Method: The Revolutionary Program by the Founder of the World’s Most Famous Mind Control Course
The revolutionary program that teaches you how to use meditation and visualization to change your life.First published in 1978, The Silva Mind Control Method has helped millions of people create better, happier, and more successful lives. Based on the extraordinary course pioneered by José Silva in the 1960s, this accessible guidebook uses meditation and visualization to help you alleviate stress, overcome bad habits and emotional insecurity, increase creativity, develop concentration, harness your dreams, and deepen your relationships. Featuring transformative advice and fascinating case studies, this revolutionary book teaches you to use your mind at a deeper and more effective level and reveal its extraordinary power.
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Think And Grow Rich
Napoleon Hill, America’s most beloved motivational author, devoted 25 years to finding out how the wealthy became that way. After interviewing over 500 of the most affluent men and women of his time, he uncovered the secret to great wealth based on the notion that if we can learn to think like the rich, we can start to behave like them. By understanding and applying the thirteen simple steps that constitute Hill’s formula, you can achieve your goals, change your life and join the ranks of the rich and successful.
In this updated edition, Dr. Arthur R. Pell provides examples of men and women who, in recent times, exemplify the principles that Hill promulgated. With the success stories of top achievers such as Bill Gates and Steven Spielberg, he proves that Hill’s philosophies are as valid today as they ever were.
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£10.95£12.99Think And Grow Rich
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Small Business Accounting: The jargon-free guide to accounts, budgets and forecasts (Teach Yourself in a Week)
Is this the right book for me?
A jargon-free guide for the small business owner or manager
Small Business Accounting is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction. This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books. If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one.Small Business Accounting includes:
Chapter 1: Introduction
Chapter 2: Your bank account
Chapter 3: A simple cashbook
Chapter 4: Analysis columns
Chapter 5: Payments – filing
Chapter 6: Payments – cheque-book
Chapter 7: Payments – cashbook
Chapter 8: Non-allowable expenses
Chapter 9: Purchase of equipment
Chapter 10: Credit cards
Chapter 11: Petty cash
Chapter 12: Receipts – filing
Chapter 13: Receipts – paying-in book
Chapter 14: Receipts – cashbook
Chapter 15: Capital introduced
Chapter 16: End of month procedures
Chapter 17: VAT
Chapter 18: Wages
Chapter 19: End of year totals
Chapter 20: Adjustments for payments
Chapter 21: Adjustments to receipts
Chapter 22: Transfer to tax return
Chapter 23: Trial balance
Chapter 24: Final accounts
Chapter 25: Budgeting and cash-flow forecasting
Chapter 26: Costing and pricing
Chapter 27: ComputerizationRead more
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Sales on Rails: A Sales Engineer’s Framework for Better Selling
This book is intended to help Sales Engineers (SEs) dramatically improve their sales results. Based on the author’s own experience as an SE in the field, the book contains a framework for understanding how and why prospects decide to buy and how to navigate that process with the least amount of work and the highest likelihood of closing the sale.Read more
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The Tao of Network Marketing: Harnessing the Wisdom and Freedom of an Entrepreneurial Journey
DISCOVER THE SECRETS OF NETWORK MARKETINGAre you contemplating or currently active in network marketing? Are you challenged by other people’s opinions or self-induced doubts? If you are delaying or second-guessing your commitment to network marketing, read on to discover how countless people are enjoying the fruits of networking marketing, including lifestyles of freedom, personal development, and being an inspiration to others.
Author and accomplished network marketing expert John Drennan has experienced many of the gifts of network marketing over the past 25 years. In his debut book, he shares his study of the deeper experiences for those who reach the Tao of Network Marketing.
Wherever you are on your path of network marketing, this book will empower you to:
- Assess your readiness for the journey
- Clarify the core system of the business
- Commit more deeply to your network marketing experience
- Cement the importance of personal development on the results you attain
- Uncover rewards others may view as “too good to be true”
- Hone the skills necessary for success
With The Tao of Network Marketing, John Drennan hits a home run. This book infuses Tao principles with deep personal insights into the network marketing industry. He combines a trio of spiritual depth, personal experience, and practical tools. His sage advice will help you in navigating your decision to take the journey of network marketing and the success of that journey.
—Lisa Mininni, bestselling author of Me, Myself, and Why and President of Excellerate Associates and the Business Innovation LabWith proper guidance, network marketing can be one of the best places for a would-be entrepreneur to pursue the creation of a business. I’m very excited at John’s body of work, helping to bring clarity to this through transparent storytelling, the healthy confrontation of conventional wisdom, conceptual reframing, and the provision of a roadmap.
—James Rosseau, Sr., CEO, The Corelink Solution and author of Success on Your TermsDrennan gives golden nuggets for network marketers at any level. There is no way that you will not gain from reading this book. I wish there were books like this for me to read when I got started in this industry.
—Brian Carruthers, bestselling author of Building an Empire, Money Mindset, and UntrappedJohn Drennan reveals in this book how to evaluate network marketing. Before there can be wealth creation there is wealth education. The Tao of Network Marketing helps provide an understanding of a proven and satisfying vehicle for earning money, uncovering concepts and principles core to the business.
—Frank AuCoin, Businessman of the Year in South Carolina, creator of Wealth DNA Revealed, and seven-figure earner in network marketing (NWM)John Drennan has brought to life the way network marketing works at its best and why it makes sense in today’s world. If you are in the industry, part- or full-time, or if you are considering it, do yourself a favor and read this book! Understanding what John has to say here will make all the difference for you.
—Lin Schussler-Williams, sales coach, speaker, and author of 9 Little Words to Change Your ResultsHaving coached thousands of individuals over the past 30 years, I have encountered countless who are misguided and disempowered by the hype in NWM. John Drennan, a gifted teacher and leader with a heart for truth, cuts through the hype and delivers a straightforward, honest look at the rewards the network marketing industry offers. His frankness and vulnerability in sharing his journey will empower people to discover their own personal path to success.
—Dr. Darcy Hoffman, author of Success Habits that Work, John C. Maxwell Certified Coach, seven-figure earner in NWMRead more
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The Illusion of Choice: 16 1/2 Psychological Biases That Influence What We Buy
The compelling new book by Richard Shotton, author of The Choice Factory.Every day, people make hundreds of choices.
Many of these are commercial: What shampoo to pick? How much to spend on a bottle of wine? Whether to renew a subscription?
These choices might appear to be freely made, but psychologists have shown that subtle changes in the way products are positioned, promoted and marketed can radically alter how customers behave.
The Illusion of Choice identifies the 16½ most important psychological biases that everyone in business needs to be aware of today – and shows how any business can take advantage of these to win customers, retain customers and sell more.
Richard Shotton, author of the acclaimed The Choice Factory, draws on academic research, previous ad campaigns and his own original field studies to create a fascinating and highly practical guide that focuses on the point where marketing meets the mind of the customer.
You’ll learn to take advantage of the peak end rule, the power of precision, the wisdom of wit – and much, much more.
You simply cannot afford to miss The Illusion of Choice.
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Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely
“Virtual Selling more than fulfills my high expectations. It is research-based, sound, practical, and nuanced. Another example of why the team at RAIN Group are the leading thinkers in the world of sales strategy and training.” —Charles H. Green, Author, The Trusted Advisor
From bestselling authors of Rainmaking Conversations and Insight Selling.
Do you want to connect with buyers and win more sales in the new world of virtual selling?
Do you want to learn how to develop strong relationships with buyers virtually, lead masterful virtual sales conversations, and become a top performing seller in this new environment?
Recent world events have flipped sales on its head and driven unprecedented levels of virtual interaction. As a result, sellers are faced with more challenges than ever before.
You can’t sell the same way you did pre-2020. If you do, you won’t achieve the same results. You need to adapt. Pivot. And change almost everything you did previously. If you want to thrive in sales today, it will require that you transition to the new world of selling remotely…take the “new norm” by storm.
Change isn’t easy.
Whether you’ve been in sales for years or you’re just starting out, learning how to sell virtually can feel intimidating.
From the best-selling authors of Rainmaking Conversations and Insight Selling, this book helps sellers to navigate these uncharted waters.
With practical advice, virtual selling techniques you can apply immediately, and the latest groundbreaking research, Virtual Selling: How to Build Relationships, Differentiate, and Win Sales Remotely will take you step-by-step through everything you need to do from mastering the medium to sharpening your virtual selling skills. You will discover how to overcome virtual selling challenges and reach your sales goals without face-to-face meetings.
You will learn:
- The #1 thing virtual sellers needs to focus on to achieve higher win rates
- 4 key areas of virtual selling that, when mastered, will differentiate you from the competition
- How consultative selling has changed and how sellers must adapt
- 4 principles of rapport and 20 questions for building rapport online
- How to run the most effective virtual sales meetings
- Virtual selling best practices for mastering the medium, including meeting mechanics, setup, and technology
- How to uncover aspirations and afflictions and lead a virtual needs discovery
- 17 common business factors affecting financial impact and how to build a strong ROI case
- 5 keys to delivering a powerful convincing story online
- How to collaborate with buyers online and virtual meeting tools you can leverage
- Keys to growing existing accounts with virtual value labs
- 9 Habits of Extreme Productivity to overcome distractions and boost your sales productivity
- How to deliver powerful virtual sales presentations
- Surprising research on what factors most influence buyers’ decisions and how virtual sellers stack up
- How to capture buyer attention and maintain high levels of engagement throughout virtual sales meetings
Plus, gain access to exclusive guides, checklists, templates, and more to help you succeed in today’s new sales environment.
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Mind Map Mastery: The Complete Guide to Learning and Using the Most Powerful Thinking: The Complete Guide to Learning and Using the Most Powerful Thinking Tool in the Universe
Tony Buzan invented the Mind Map technique five decades ago. Seeing the transformational impact it had on people, he has been spreading the thinking tool across the world ever since.Tony Buzan’s Mind Map technique has gathered amazing praise and an enormous worldwide following over the last few decades, but as with any very successful idea, there have been many sub-standard imitators. With Mind Map Mastery, Tony Buzan re-establishes the essential concepts that are the core of the Mind Map with a clarity and practicality unrivalled by other books.
If you are looking to improve your memory, plan your business strategy, become more organized, study for an exam or plan out your future, this is the book for you. With a clarity and depth that far exceeds any other book on the subject, it includes the history of the development of the Mind Map, an explanation of what makes a Mind Map (and what isn’t a Mind Map) and why it’s such a powerful tool, illustrated step-by-step techniques for Mind Map development – from simple to complex applications – and how to deal with Mind Maps that have ‘gone wrong’. Developed both for those new to the Mind Map concept as well as more experienced users who would like to revise and expand their expertise, Mind Map Mastery is the one Mind Mapping book needed on the shelf of every student and business person across the world.
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The Squiggly Career: The No.1 Sunday Times Business Bestseller – Ditch the Ladder, Discover Opportunity, Design Your Career
THE NO.1 SUNDAY TIMES BUSINESS BESTSELLER 2020
‘The Squiggly Career is about navigating work in a way that suits you, it’s a timely and brilliant handbook for now’ Stylist
‘A brilliant guide. Read it and get the tools you need to thrive in your career now and in the future’ Marie Forleo, author of Everything is Figureoutable
‘Logical, practical and based on tried and tested models’ Financial Times’s Book of the Month
Career ladders and jobs for life are a thing of the past
Today, we’re living in a world of squiggly careers, where moving frequently and fluidly between roles, industries, locations, and even careers, is becoming the new normal. Squiggly careers can feel stressful and overwhelming, but if you know how to make the most of them, they can be full of opportunity, freedom and purpose.
And to make the most of our increasingly squiggly careers we need to answer some important questions: What am I good at? What do I stand for? What motivates and drives me? Where do I want to go in the future?
In The Squiggly Career, you’ll learn how to:
– Play to your super strengths
– Discover your values
– Overcome your confidence gremlins
– Build better support networks
– Explore your future possibilitiesPacked with insights about the changing shape of work and inspiration from highly successful people, this book will fuel your growth and help you be happier, and ultimately more successful in your career.
If you enjoyed reading this, check out You Coach You, Helen and Sarah’s practical guide to getting unstuck, increasing self-awareness and solving knotty career conundrums.
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£10.50£16.10 -
The Bloomsbury Student Planner 2024-2025
Stay organised and on top of your commitments this academic year! This is the ideal life-management tool for students who want to develop good habits and make the most of their time at university. Containing everything you need organise your busy life in and out of term-time, this bestselling planner includes study skills advice, a 13-month week-to-view diary, careers advice and financial information, as well as timetables, reading lists and habit trackers. Each double-page weekly spread contains: – Space to record each day’s commitments and activities – with space for ‘to do’ lists – A tip of the week which provides helpful bite-sized study skills guidance – A ‘this week’s priorities’ so you can easily keep track of your most important tasks each week – A separate section for any extra notes In addition to a selection of colourful stickers, daily and wellbeing routine-planners and a personal joy list, new features for this year’s Planner include: – A vision board which helps students create an inspiring vision for their academic year – An achievement page which encourages students to reflect on their different accomplishments, both big and small – Space to record details of personal tutor/supervisor meetings – both points to raise and actions needed – More material on saving and protecting moneyRead more
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Sales is easy if you just know how!: A practical guide to creating more sales in your online business, doing sales the right way.
Are you ready to take the sales in your business to the next level?
If so Charlie Day is here to show you how.
Not only that, but she will also teach you how to sell the right way with ease, confidence and integrity.
In this book Charlie Day will help you;
– Feel confident in your messaging
– Nail your marketing
– Create the perfect pitch
– Teach you to close a sale
– Follow up like your life depends on it
– And have a compelling up-sell
In this practical guide to making more sales, Charlie breaks down each step into actionable advice. Her light-hearted approach to sales and her fun and high-energy advice leaves you feeling motivated and ready to make more sales.
Charlie uses her own experience to show you how to multiply the sales in your business. She is down-to-earth, honest and straight to the point, you’ll finish this book with a heap of takeaways and ready to make some sales.
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Good Art Does Not Sell Itself: The Artist’s Definitive Guide to Visibility and Opportunities
Over the past decade, Shirley-Ann O’Neill and Laura O’Hare have worked with hundreds of artists to help successfully build their practices and sell their work. During the past two years they have built a community which focuses on
supporting artists in their professional lives. Now, they are sharing their knowledge and experience with you.Good Art Does Not Sell Itself guides artists through the ins and outs of income streams and art sales. Success is a
journey and this book is the roadmap. No matter what stage you are at in your career, Good Art Does Not Sell Itself will equip you with the knowledge to increase your visibility and create more opportunities.Read more
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Teaching WalkThrus 2: Five-step guides to instructional coaching
In the groundbreaking and best-selling Teaching WalkThrus Volume 1, Tom Sherrington and Oliver Caviglioli produced a brilliantly concise and accessible repository to 50 essential teaching techniques.
In this follow-up second volume, Tom and Oliver team up with 10 experienced educators to present 50 brand new WalkThrus, covering all the key areas of teaching: behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching.
Alex Quigley, Martin Robinson, Claire Stoneman, Bennie Kara, Zoe Enser, Mark Enser, John Tomsett, Simon Breakspear, Bronwyn Ryrie Jones and Oliver Lovell bring a huge wealth of expertise as they help to further expand and elaborate this essential teaching manual.
As always, each technique is concisely explained and beautifully illustrated in five short steps, to make sense of complex ideas and support student learning.
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£10.40£13.30 -
Five Star Service: How to deliver exceptional customer service (3rd Edition)
Create magic moments that get you noticed, remembered and referred. Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it’s not half as difficult or time consuming to achieve as you might think!
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£10.30£12.30 -
The Little Book of Big Management Theories: … and how to use them
Winner of the ‘Practical Manager’ category at the CMI Management Book of the Year Awards 2015 and now fully revised, updated and with 31 new theories.
“A delight to read and a highly refreshing approach to the world of management. I highly recommend it.” Rebecca Taylor, the Dean and Director of Studies at the Open University Business School
‘I’ll make sure that every manager in our pharmacy outlets gets a copy of this book.’ Manjit Jhooty, Managing Director, Jhoots Pharmacy
‘Every manager should read this book.’
Geoff Round, Chief Executive, Birmingham Civic Housing Association Ltd
101 management theories from the world’s best management thinkers – the fast, focussed and express route to success.
As a busy manager, you need solutions to everyday work problems fast. The Little Book of Big Management Theories gives you access to the very best theories and models that every manager should know and be able to use.
Cutting through the waffle and hype to focus only on the ones that really matter to managers day-to-day, each theory is covered in two pages – what it is, how to use it and the questions you should be asking – so you can immediately apply your new knowledge in the real world.
The Little Book of Big Management Theories will ensure you can:
· Understand a wide range of management theories, their context and how you can apply them
· Discover clear insights into a wide range of practical management issues and how to deal with them.
· Quickly resolve a wide range of management problems
· Better motivate and influence your staff, colleagues and stakeholders
· Be a more effective manager and demonstrate that you are ready for promotion
All you need to know and how to apply it – in a nutshell.
Winner of the ‘Practical Manager’ category at the Chartered Management Institute Management Book of the Year Awards.
Rebecca Taylor, the Dean and Director of Studies at the Open University Business School, explained why the book deserved to win:
“This book was a delight to read and was a highly refreshing approach to the world of management. The ‘big’ ideas have been boiled down into easily-digestible chunks that are perfect either as an introduction or a refresher for the more experienced manager. The personal writing style and lack of preaching makes it a brilliant desk-side companion for a manager of any level, and I highly recommend it.”
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£10.30£12.30 -
How To Deal With Difficult People: Smart Tactics for Overcoming the Problem People in Your Life
DON’T LET PROBLEM PEOPLE GET TO YOU!
Whether it’s a manager who keeps moving the goal posts, an uncooperative colleague, negative friend, or critical family member, some people are just plain hard to get along with.
Often, your immediate response is to shrink or sulk, become defensive or attack. But there are smarter moves to make when dealing with difficult people. This book explains how to cope with a range of situations with difficult people and to focus on what you can change.
This book will help you to:
- Understand what makes difficult people tick and how best to handle them
- Learn ways to confidently stand up to others and resist the urge to attack back
- Develop strategies to calmly navigate emotionally-charged situations
- Deal with all kinds of difficult people – hostile, manipulative and the impossible
- Know when to choose your battles, and when to walk away
Why let someone else’s bad attitude ruin your day? How to Deal With Difficult People arms you with all the tools and tactics you need to handle all kinds of people – to make your life less stressful and a great deal easier.
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£10.10£12.30 -
Collective Intelligence: How to build a business that’s smarter than you
“Sundberg and Begg have produced an essential guide to help leaders tap their organization’s full potential by creating the conditions for critical thinking, clear communication, and nimble execution.”
Daniel H. Pink, #1 New York Times bestselling author of The Power of Regret, Drive, and To Sell is Human
Businesses need to be smart to succeed, but it’s not enough to make yourself smarter as the leader or to fill the company with smart people. Businesses full of smart people (and led by them) make stupid decisions all the time. Instead, in today’s rapidly changing, uncertain world you need to design your business itself to be intelligent, to harness the collective abilities of its people by systematically addressing critical thinking, communication and focus.
The real lesson from Amazon, Google and the like – that enables them to keep winning year after year – is that they do business intelligently. Business is complex, which is why it requires a deep, practical intelligence to survive, let alone thrive. This book shows why businesses that act smartest, and display an organizational capacity for critical thinking, underpinned with clear and effective communication, allowing them to develop razor-sharp focus, are the ones that really stand out and achieve sustained success.
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The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich
A new, updated and expanded edition of this New York Times bestseller on how to reconstruct your life so it’s not all about work
Forget the old concept of retirement and the rest of the deferred-life plan – there is no need to wait and every reason not to, especially in unpredictable economic times. Whether your dream is escaping the rat race, experiencing high-end world travel, earning a monthly five-figure income with zero management, or just living more and working less, this book is the blueprint.
This step-by step guide to luxury lifestyle design teaches:
* How Tim went from $40,000 dollars per year and 80 hours per week to $40,000 per MONTH and 4 hours per week
* How to outsource your life to overseas virtual assistants for $5 per hour and do whatever you want
* How blue-chip escape artists travel the world without quitting their jobs
* How to eliminate 50% of your work in 48 hours using the principles of a forgotten Italian economist
* How to trade a long-haul career for short work bursts and frequent ‘mini-retirements’.This new updated and expanded edition includes:
More than 50 practical tips and case studies from readers (including families) who have doubled their income, overcome common sticking points, and reinvented themselves using the original book as a starting point
* Real-world templates you can copy for eliminating email, negotiating with bosses and clients, or getting a private chef for less than £5 a meal
* How lifestyle design principles can be suited to unpredictable economic times
* The latest tools and tricks, as well as high-tech shortcuts, for living like a diplomat or millionaire without being either.Read more
£10.00£16.99 -
Product Marketing, Simplified: A Customer-Centric Approach to Take a Product to Market
“A must-read for anybody that wants to learn about the art and science of this role.”
— Jeevan Patil, Head of Product Marketing, Cisco Meraki“Whether you’re starting out or are a product marketing leader already, this book will really help you [..] make an impact.”
— Anuneet Kumar, VP of Product Marketing, SalesforceLaunch Products the Right Way.
A comprehensive guide to product marketing — from messaging to influencing the product roadmap. Learn how to launch products, deliver value to the right customer, and grow your business.
Whether you’re looking to become a product marketer, a product manager, or an entrepreneur, this is the handbook you need to learn how to deliver value and take a product to market the right way.
Product Marketing, Simplified covers:
- Understanding the customer journey
- Creating personas
- Building positioning statements
- Writing compelling messaging
- Building a go-to-market strategy
- Determining pricing and packaging
- Launching products
- Working with analysts and the press
- Enabling sales and creating demand
- Influencing the product roadmap
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£9.90 -
P3 Selling: The Essentials of B2B Sales Success
“Probably the most complete update on B2B selling strategies in years.”
P3 Selling is an easy-to-follow framework that explains what you need to do and why you need to do it to achieve consistent B2B sales success. Navigate today’s complex B2B environment with confidence as you win more deals, receive more referrals, make more money, and advance your way up the corporate ladder.
Stop hoping for lucky breaks, and take control of your sales results. Develop a deep understanding of the three most critical predictors of B2B sales success—without the jargon and complexity of other sales training programs. Then, learn how to apply them through non-manipulative techniques that work, closing more deals without sacrificing your integrity.
With specific activities at the end of each chapter to help you tailor these strategies and techniques to your own unique situation, P3 Selling is the must-have resource you’ll turn to again and again, helping you overcome every B2B sales challenge.
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£9.90£10.50P3 Selling: The Essentials of B2B Sales Success
£9.90£10.50 -
Think Again: The Power of Knowing What You Don’t Know
THE MILLION-COPY BESTSELLER
If you can change your mind you can do anything.
Why do we refresh our wardrobes every year, renovate our kitchens every decade, but never update our beliefs and our views? Why do we laugh at people using computers that are ten years old, but yet still cling to opinions we formed ten years ago?
There’s a new skill for the modern world that matters more than raw intelligence – the ability to change your mind. To have the edge we all need to develop the flexibility to unlearn old beliefs and adapt when the evidence and the world changes before us.
Told through fascinating stories, informed by cutting-edge research and illustratedwith amazing insights from Adam Grant’s conversations with people such as Elon Musk, Hilary Clinton’s campaign team, top CEOs and leading scientists, this is the ultimate guide to keeping your thinking fresh, learning when to question your ideas and update your own opinions, and how to inspire those around you to do the same.
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£9.85£10.99 -
Radical Candor: Fully Revised and Updated Edition: How to Get What You Want by Saying What You Mean
Featuring a new preface, afterword and Radically Candid Performance Review Bonus Chapter, the fully revised & updated edition of Radical Candor is packed with even more guidance to help you improve your relationships at work.
‘Reading Radical Candor will help you build, lead, and inspire teams to do the best work of their lives.’ – Sheryl Sandberg, author of Lean In.
If you don’t have anything nice to say then don’t say anything at all . . . right?
While this advice may work for home life, as Kim Scott has seen first hand, it is a disaster when adopted by managers in the work place.
Scott earned her stripes as a highly successful manager at Google before moving to Apple where she developed a class on optimal management. Radical Candor draws directly on her experiences at these cutting edge companies to reveal a new approach to effective management that delivers huge success by inspiring teams to work better together by embracing fierce conversations.
Radical Candor is the sweet spot between managers who are obnoxiously aggressive on the one side and ruinously empathetic on the other. It is about providing guidance, which involves a mix of praise as well as criticism – delivered to produce better results and help your employees develop their skills and increase success.
Great bosses have a strong relationship with their employees, and Scott has identified three simple principles for building better relationships with your employees: make it personal, get stuff done, and understand why it matters.
Radical Candor offers a guide to those bewildered or exhausted by management, written for bosses and those who manage bosses. Drawing on years of first-hand experience, and distilled clearly to give practical advice to the reader, Radical Candor shows you how to be successful while retaining your integrity and humanity.
Radical Candor is the perfect handbook for those who are looking to find meaning in their job and create an environment where people love both their work and their colleagues, and are motivated to strive to ever greater success.
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The Strategy Book: How to think and act strategically to deliver outstanding results
“This book will help readers tackle the really important challenges they face both in developing strategies and putting them into action” Consulting Magazine
Strategy is about shaping the future. Thinking strategically is what separates good managers and great leaders. Learn the fundamentals about how to create winning strategy and lead your team to deliver it. From understanding what strategy can do for you, through to creating a strategy and engaging others with strategy, this book offers practical guidance and expert tips. It is peppered with punchy, memorable examples from real leaders winning (and losing) with real world strategies.
Strategy is simple, but simple is complex. The Third Edition includes updated examples and a new set of practical future-focused tools including the Quick Strategy Canvas and the Big Picture. These will help any manager, regardless of experience, to better develop their inner strategic potential for outstanding results in our ever changing world.
People who wanted to shape the future have created our present. With over 7 billion fellow humans sharing our planet, things are not going to slow down or get simpler. At the heart of strategy is the mind of the individual strategist, and by nurturing your ability to see the big picture you can get better at adapting successfully. You can get better at shaping events to get to somewhere better. Using available means to desirable ends.
Expectations keep shifting, new competitors keep appearing, rules change and then change again, technologies disrupt and then politics shake up the nature of the landscape in which you compete, work and live. Being more strategic is about our-thinking both competitors and limitations.
Strategy is not a solo sport. The Strategy Book focuses on how you can create powerful strategies with other people to deliver success together in a competitive world. It answers the following questions:
· What do we know about strategy?
· What can creative strategy do for you?
· How can you create winning strategies?
· How to think and act strategically?
· How can you engage people with strategy?
· How do you avoid pitfalls and screw-ups?
It can be read as a whole or you can dip into the easy-to-read, bite-size sections as and when you need to deal with a particular issue. The structure has been specially designed to make sections quick and easy to use – you’ll find yourself referring to them again and again.
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£9.70£14.20 -
Quiet: The Power of Introverts in a World That Can’t Stop Talking
A SUNDAY TIMES AND NEW YORK TIMES BESTSELLER, THIS BOOK WILL CHANGE HOW YOU SEE INTROVERTS – AND YOURSELF – FOREVER.
Our lives are driven by a fact that most of us can’t name and don’t understand. It defines who our friends and lovers are, which careers we choose, and whether we blush when we’re embarrassed.
That fact is whether we’re an introvert or an extrovert.
The most fundamental dimension of personality, at least a third of us are introverts, and yet shyness, sensitivity and seriousness are often seen as a negative. Some of the world’s most talented people are introverts – without them we wouldn’t have the Apple computer, the theory of relativity and Van Gogh’s sunflowers. In Quiet, Susan Cain shows how society misunderstands and undervalues introverts while giving them the tools to better understand themselves and take full advantage of their strengths.
Passionately argued, superbly researched, and filled with real stories, whether an introvert or extrovert, this book will change how you see human beings for good.
*****
‘I can’t get Quiet out of my head. It is an important book – so persuasive and timely and heartfelt it should inevitably effect change in schools and offices’ Jon Ronson, The Guardian
‘Susan Cain’s Quiet has sparked a quiet revolution . . . Perhaps rather than sitting back and asking people to speak up, managers and company leaders might lean forward and listen’ Megan Walsh, The Times
‘Maybe the extrovert ideal is no longer as powerful as it was; perhaps it is time we all stopped to listen to the still, small voice of calm’ Daisy Goodwin, The Sunday Times
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£9.64£10.99 -
Myths of Social Media: Dispel the Misconceptions and Master Social Media: 11 (Business Myths)
Everyone knows that social media is free, millennials are all adept social media experts, that businesses always have to be available 24/7 and ultimately none of it really matters, as the digital space is full of fake news and online messaging is seen as inauthentic. Don’t they?
The use of social media as a business tool is dominated by falsehoods, fictions and fabrications. In Myths of Social Media, digital consultant Michelle Carvill and workplace psychologist Ian MacRae dismiss many of the most keenly-held misconceptions and instead, present the reality of social media best practice. Using helpful and instructive, sometimes entertaining and occasionally eye-watering examples of what you should and should not do, Myths of Social Mediadebunks the most commonly held myths and shows you how to use social media effectively for work and at work.
About the Business Myths series…
The Business Myths series tackles the falsehoods that pervade the business world. From leadership and management to social media, strategy and the workplace, these accessible books overturn out-of-date assumptions, skewer stereotypes and put oft-repeated slogans to the test. Entertaining and rigorously researched, these books will equip you with the insight and no-nonsense wisdom you need to succeed.
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£9.50 -
Mastering SEO: A Guide to Building and Growing Your Own SEO Business
Embark on a transformative journey in the dynamic world of SEO entrepreneurship with “Mastering SEO: A Guide to Building and Growing Your Own SEO Business.” Whether you’re starting your venture or seeking to elevate your existing agency, this comprehensive guide is your roadmap to success. Discover the core skills that define SEO excellence, from technical wizardry to content mastery, and unleash the power of data-driven strategies. Establish a solid foundation with expert insights on business setup, client acquisition, and project management. Leverage the wisdom of SEO luminaries and dive into real-world case studies for inspiration.
Get ready to conquer challenges and pitfalls with resilience, and cultivate work-life balance. “Mastering SEO” is more than a guide; it’s a companion in your SEO odyssey. Crafted by experts, this book equips you with actionable advice and additional resources that fuel your growth and keep you on the cutting edge of the industry. Start your journey today and master the art of SEO entrepreneurship!
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£9.50 -
How to Grow Your eCommerce Business: The Essential Guide to Building a Successful Multi-Channel Online Business with Google, Shopify, eBay, Amazon & Facebook
Do you want to take your eCommerce sales and profits to the next level?How to Grow Your eCommerce Business will show you all the techniques and know-how needed to grow your online business. Learn how to turn your eCommerce store into a multi-channel business with customers worldwide.
Written in plain English and full of practical advice, each of its 11 chapters focuses on a different aspect of trading online. Topics include selecting winning products, optimising channels such as Shopify, Amazon, Facebook, eBay and Google and delighting customers.The book is divided into three parts, each containing a focused set of chapters dealing with a different aspect of running a successful multi-channel online business.
Part 1: The business of eCommerce
Part one explains how to win at the business of eCommerce. It takes a bird’s eye view of the strategies eCommerce businesses use to succeed and how to measure and understand your business performance. Topics include:
- Business metrics, including profit and margin calculation
- Customer retention using email and other strategies
- Inventory management, including purchasing and stock management
- Inventory strategies, including dropshipping, white and own labelling
Part 2: Increasing Website Sales
Part two covers building a successful eCommerce site, measuring your website performance and using this information to maximise your online sales. Topics include:
- Conversion rate optimisation
- Search engine optimisation (SEO)
- Paid Search, including Google Ads
- Email marketing
- Affiliate marketing
- Social Media, including Facebook, Twitter, Pinterest and Instagram
- Web Analytics using Google Analytics
Part 3: Increasing sales through Online Marketplaces
Part three focuses on Marketplaces, including eBay and Amazon. Online Marketplaces are great places to do business because they have millions of loyal customers and an international reach. Set-up costs are low and by publishing your inventory on these marketplaces, you will quickly get incremental sales. Topics include:
- Amazon, including Amazon advertising and Fulfilled by Amazon (FBA)
- eBay, including eBay Sponsored Products
- International marketplaces, including Walmart, Bol.com, Tmall and Cdiscount
Byfollowing this book’s advice, you will learn how to optimise your existing sales channels and find new sources of growth from an expert.
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About the Author
Trevor Ginn is a successful eCommerce entrepreneur and host of the eCommerce Odyssey Podcast. In this book, he has distilled his 15 years of hands-on experience into this digestible, jargon-free guide to building a thriving multi-channel online business.
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Cold Calling: What You Should Actually Do!
It’s ringing! This could be it. The next big client. But what are you going to say to them? You’ve done the training and read the books and they all seem to say the same thing. But there’s something not quite right. It’s difficult to put your finger on it. But surely, it can’t be this hard?You’re right. It’s not. Read this book and it won’t ever be again. You’ve been told wrongly. And because of that, the majority of those dreadful calls you’re forced to make end abruptly. Leaving you with that little jolt, which you put to one side. As usual.
Cold Calling: What You Should Actually Do is a concise, clearly written, guide to move you past all that. It’ll help you know exactly what to say and exactly when to say it. And it’ll show you how to take control of those nerves as well! It’s a fast read. And once you know it, you’ll see how much easier it makes things.
Just imagine: going to work knowing that the calls you make will either end in the prospect moving along the sales funnel or, at the very least, a new contact being made. No more annoyed prospects. No more being told where to go. Just sales, sales, sales…Imagine that!
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£9.50 -
El Plan de Marketing de 1-Página: Consigue Nuevos Clientes, Gana Más Dinero, Y Destaca Entre La Multitud
ADVERTENCIA: No Leas Este Libro Si Odias El Dinero
Para crear un negocio exitoso tienes que dejar de hacer acciones aleatorias de marketing y seguir un plan riguroso que garantice el rápido crecimiento de tu empresa. Tradicionalmente, crear un buen plan de marketing ha sido un proceso complejo que consume mucho tiempo, razón por la cual muchos deciden no hacerlo.
En El Plan de Marketing de 1-Página, el emprendedor en serie y mercadólogo rebelde Allan Dib revela un nuevo enfoque en la implementación del marketing que facilita y simplifica la creación de un plan. Es literalmente una sola página dividida en nueve cuadrados. Con ella, tendrás la oportunidad de crear un mapa para así construir un sofisticado plan de marketing y partir desde cero hasta convertirte en un héroe.
Aunque sólo estés comenzando o si ya eres un emprendedor con experiencia, El Plan de Marketing de 1-Página es la manera más fácil y rápida de crear un plan que impulsará el crecimiento de tu negocio.
Con este innovador libro descubrirás:
- Cómo conseguir nuevos clientes o prospectos, y cómo ganar más dinero con los que ya tienes.
- Por qué el marketing de los “grandes negocios” puede destruir tu negocio y definir qué estrategias realmente funcionan para pequeñas y medianas empresas.
- Cómo cerrar una venta sin necesidad de acosar a los clientes y sin parecer tener mucha necesidad, dándole la vuelta a la situación para que sean ellos quienes busquen ansiosamente tus servicios.
- Un sencillo proceso paso a paso para crear su propio plan de marketing que consta de una sola página. Simplemente llena cada uno de los cuadros que conformarán tu Plan de Marketing de 1-Página.
- Cómo aniquilar a la competencia y hacer que seas la única opción.
- Cómo conseguir resultados increíbles con un presupuesto pequeño, utilizando los secretos del marketing de respuesta directa.
- Cómo cobrar precios altos por tus productos y servicios, y lograr que tus clientes te lo agradezcan.
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£9.50