Management
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No B.S. Direct Marketing: The Ultimate No Holds Barred Kick Butt Take No Prisoners Direct Marketing for Non-Direct Marketing Businesses
Dan S. Kennedy dares marketers to dramatically simplify their marketing, refocusing on what works. Updated to address the newest media and marketing methods, this marketing masterplan delivers a short list of radically different, little-known, profit-proven direct mail strategies for ANY business. Strategies are illustrated by case history examples from an elite team of consultants―all phenomenally successful at borrowing direct marketing strategies from the world of online sales, infomercials, etc., to use in ’ordinary’ businesses including retail stores, restaurants, and sales.Read more
£13.90£16.10 -
Safety-I and Safety-II: The Past and Future of Safety Management
Safety has traditionally been defined as a condition where the number of adverse outcomes was as low as possible (Safety-I). From a Safety-I perspective, the purpose of safety management is to make sure that the number of accidents and incidents is kept as low as possible, or as low as is reasonably practicable. This means that safety management must start from the manifestations of the absence of safety and that – paradoxically – safety is measured by counting the number of cases where it fails rather than by the number of cases where it succeeds. This unavoidably leads to a reactive approach based on responding to what goes wrong or what is identified as a risk – as something that could go wrong. Focusing on what goes right, rather than on what goes wrong, changes the definition of safety from ‘avoiding that something goes wrong’ to ‘ensuring that everything goes right’. More precisely, Safety-II is the ability to succeed under varying conditions, so that the number of intended and acceptable outcomes is as high as possible. From a Safety-II perspective, the purpose of safety management is to ensure that as much as possible goes right, in the sense that everyday work achieves its objectives. This means that safety is managed by what it achieves (successes, things that go right), and that likewise it is measured by counting the number of cases where things go right. In order to do this, safety management cannot only be reactive, it must also be proactive. But it must be proactive with regard to how actions succeed, to everyday acceptable performance, rather than with regard to how they can fail, as traditional risk analysis does. This book analyses and explains the principles behind both approaches and uses this to consider the past and future of safety management practices. The analysis makes use of common examples and cases from domains such as aviation, nuclear power production, process management and health care. The final chapters explain the theoretical and practical consequences of the new perspective on the level of day-to-day operations as well as on the level of strategic management (safety culture). Safety-I and Safety-II is written for all professionals responsible for their organisation’s safety, from strategic planning on the executive level to day-to-day operations in the field. It presents the detailed and tested arguments for a transformation from protective to productive safety management.Read more
£40.80£44.60 -
How to Double Your Sales: The Ultimate Masterclass in How to Sell Anything to Anyone (Financial Times Series)
How to Double Your Sales offers a set of proven techniques to give both experienced salespeople and those new to selling everything they will ever need to achieve an extraordinary increase in sales – fast. Bruce King is an experienced salesman and trainer who takes an extremely practical, results-focused style to sales. This book covers the complete sales process and gives you the ultimate stress-free selling system. It shows you how to use powerful motivational techniques, derived from NLP, to train your brain for sales success.
Key features of How to Double your sales include:
- An 8-week plan with action points and exercises to build your sales skills week by week
- Template scripts you can customise and use to win new prospects, overcome objections and close sales
- How to use tried-and-tested NLP techniques to programme your mind for sales success
- Why you may never need to cold call again
- How to cold call and set appointments when you have to
- Stress-free techniques for handling objections
- The 13 best closes
- Guidelines on how to improve other skills critical to stress-free sales success – communication; negotiation; time management
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£14.30 -
HBR Guide to Office Politics
Don’t let destructive drama sideline your career.
Every organization has its share of political drama: Personalities clash. Agendas compete. Turf wars erupt. But you need to work productively with your colleagues―even difficult ones―for the good of your organization and your career. How can you do that without compromising your personal values? By acknowledging that power dynamics and unwritten rules exist―and navigating them constructively.
The HBR Guide to Office Politics will help you succeed at work without being a power grabber or a corporate climber. Instead you’ll cultivate a political strategy that’s authentic to you. You’ll learn how to:
- Gain influence without losing your integrity
- Contend with backstabbers and bullies
- Work through tough conversations
- Manage tensions when resources are scarce
- Get your share of choice assignments
- Accept that not all conflict is bad
Arm yourself with the advice you need to succeed on the job, from a source you trust. Packed with how-to essentials from leading experts, the HBR Guides provide smart answers to your most pressing work challenges.
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£12.20£13.30HBR Guide to Office Politics
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Winning!: The path to Rugby World Cup glory
‘There is so much more to the man than single-minded determination.’ Sunday Telegraph
‘His first day in the job of England coach is superbly described, and thereafter he is forever going the extra yard to make his team great.’ Sunday Times
__________Winning! tells a remarkable story – an unforgettable journey that began in September 1997 and took the English Rugby Team team from the lower ranks of international first-class rugby to the top as World Cup Champions.
Sir Clive Woodward and his team mounted a campaign of vast change, great learning, team building and clear vision to achieve their aim. ‘We would question everything, change anything and leave no stone unturned,’ he writes.
WINNING! will talk about the team’s journey of innovation and discovery and will reveal exactly how it happened, the fundamentals of their success and how these principles can be applied to any human endeavour. ‘We changed the way we coached, the way we played and, of equal importance, how we operated off the field.’ Bringing his business management skills to the game, Woodward simplified the entire approach to the structure of the team and created new management systems both on and off the pitch.
In an anecdotal style, Clive Woodward entertains and informs while he describes the thrilling build-up to England’s World Cup triumph in 2003.
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£13.10£14.20Winning!: The path to Rugby World Cup glory
£13.10£14.20 -
Teaching WalkThrus: Five-step guides to instructional coaching: Visual step-by-step guides to essential teaching techniques
Tom Sherrington and Oliver Caviglioli team up to present 50 essential teaching techniques, each with five clear and concise illustrations and explanations. It forms a truly unique repository of key teaching methods, valuable to any classroom practitioner in any setting.The book covers important practical techniques in behaviour and relationships; curriculum planning; explaining and modelling; questioning and feedback; practice and retrieval; and Mode B teaching. Each technique is simply explained and beautifully illustrated in five short steps, to make sense of complex ideas and support student learning.
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£11.99£14.00 -
She Thinks Like a Boss : Leadership: 9 Essential Skills for New Female Leaders in Business and the Workplace. How to Influence Teams Effectively and Combat Imposter Syndrome
Discover how to become an effective woman in leadership — even if you’re shy, avoid conflict at all costs, or lack confidence.Are you tired of seeing men at work get promoted, be given better assignments, and enjoy pay raises even though you know your skills and results are just as good, if not better?
Do you find it difficult to express yourself during work meetings without being hostile or apologetic?
Perhaps you’re tired of coming home feeling frustrated because you didn’t speak up at the meeting, or maybe you feel as though, no matter what you try, people just walk all over you.
You know that there must be another way.
And you’re right. But don’t worry: help is at hand.
In an incredibly male-dominated world, it’s crucial — now more than ever — to develop the necessary skills to become an effective leader and start demanding what you deserve.
Luckily, it’s easier than you think.
You don’t have to buy into the self-help industry, which wastes your time, resources and energy on costly and often condescending life coaches and counselling sessions.
All you need are easy, proven skills and traits that will help you gradually develop your self-esteem, sharpen your trust, and hone your boundary-setting and communication skills.
If you’re someone who:
- Is new into leadership
- Wants to know how to manage a team more effectively
- Finds it difficult to deal with employees
- Doesn’t feel worthy of their leadership position (or doesn’t know how to reach one)
- Lacks self-confidence
- Wants to know the secrets to improving communication
then Jemma Roedel can help you.
Many people don’t understand that there’s a lot more to being a leader than just managing people.
The first step to thinking like a boss is having the insight and understanding that pioneering successful women have — and using it to take constructive action.
In She Thinks Like a Boss, here’s just a fraction of what you will discover:
- What successful women in leadership are doing — and how you can copy them
- What ‘imposter syndrome’ is, and how to FINALLY defeat it
- Essential strategies for overcoming the fears that are holding you back
- Why having a great team is the foundation to every business success (and how to build yours)
- A blueprint for optimizing your team and the outstanding results it can produce
- The 4-step communication model for setting strong boundaries
- The rules of negotiation — and how to use them to get what you deserve
And much more.
Even if you feel uncomfortable or scared to face the issues that being a great leader brings, the key is to dive straight in. In She Thinks Like a Boss, you will be given specific and practical techniques to help you gradually overcome the problems you’re facing.
You’re on a personal journey, but there are key steps you can take to set you on the path to live the life you dream of and be an inspiration to other women in business.
Become an inspirational female leader today: scroll up, and click the “Add to Cart” button right now.
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£12.30 -
How They Blew It: The CEOs and Entrepreneurs Behind Some of the World’s Most Catastrophic Business Failures
How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask “Why the hell did they do that?”
The characteristics of successful entrepreneurs include resilience and the ability to learn from failure, and so the aim of How they Blew It is ultimately positive. By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
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£2.70 -
Management Accounting for Decision Makers 9th edition
It has never been more important for businesses to operate within a framework of strategic planning and decision making. This popular introductory text teaches you how to make the best choices in managerial and other business roles.
This text is aimed at undergraduate students who wish to grasp key elements of management accounting and those seeking a foundation for further study.
New to this edition
· Expanded discussion of relevant costs for decision making
· Increased coverage of cost management in a competitive environment
· Increased coverage of inventories’ management techniques
· New chapter on managing risk
· More activities throughout the text to enhance reader interaction and to encourage critical thinking.
· More diagrams and real world examples to help illustrate issues and concepts
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£19.00£47.50 -
Small Business Accounting: The jargon-free guide to accounts, budgets and forecasts (Teach Yourself in a Week)
Is this the right book for me?
A jargon-free guide for the small business owner or manager
Small Business Accounting is a jargon-free joy for the small business owner or manager, providing practical examples of real businesses to show the reader, step by step, how to record each transaction. This book does not assume that you know anything at all about business records and accounts and gives a system for real businesses to be operated by real business people who want a simple, easy and, above all, quick system of book keeping. Forget about debits and credits, journal entries, ledgers and day books. If you can read a bank statement this book will teach you how to prepare accounts, make cashflow forecasts and prepare a budget. And when you do need to use an accountant, it tells you how best to find a reliable one.Small Business Accounting includes:
Chapter 1: Introduction
Chapter 2: Your bank account
Chapter 3: A simple cashbook
Chapter 4: Analysis columns
Chapter 5: Payments – filing
Chapter 6: Payments – cheque-book
Chapter 7: Payments – cashbook
Chapter 8: Non-allowable expenses
Chapter 9: Purchase of equipment
Chapter 10: Credit cards
Chapter 11: Petty cash
Chapter 12: Receipts – filing
Chapter 13: Receipts – paying-in book
Chapter 14: Receipts – cashbook
Chapter 15: Capital introduced
Chapter 16: End of month procedures
Chapter 17: VAT
Chapter 18: Wages
Chapter 19: End of year totals
Chapter 20: Adjustments for payments
Chapter 21: Adjustments to receipts
Chapter 22: Transfer to tax return
Chapter 23: Trial balance
Chapter 24: Final accounts
Chapter 25: Budgeting and cash-flow forecasting
Chapter 26: Costing and pricing
Chapter 27: ComputerizationRead more
£10.70£12.30 -
Health and Safety: Risk Management
Health and Safety: Risk Management is the clearest and most comprehensive book on risk management available today. This newly revised fifth edition takes into account new developments in legislation, standards and good practice. ISO 45001, the international health and safety management system standard, is given comprehensive treatment, and the latest ISO 9004 and ISO 19011 have also been addressed.
The book is divided into four main parts. Part 1.1 begins with a basic introduction to the techniques of health and safety risk management and continues with a description of ISO 45001. Part 1.2 covers basic human factors including how the sense organs work and the psychology of the individual. Part 2.1 deals with more advanced techniques of risk management including advanced incident investigation, audit and risk assessment, and Part 2.2 covers a range of advanced human factors topics including human error and decision making.
This authoritative treatment of health and safety risk management is essential reading for both students working towards degrees, diplomas and postgraduate or vocational qualifications, and experienced health and safety professionals, who will find it invaluable as a reference.
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£55.10£59.80Health and Safety: Risk Management
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Social Media Marketing All-in-One For Dummies, 5th Edition
Get social with the bestselling social media marketing book
No person can ignore social media these days–and no business can afford to ignore it either. Our lives are mediated through the flicker of Facebook, Twitter, YouTube, and Instagram–and brands are increasingly interwoven with our online identities. Even for the 90% of marketers who interact with social media regularly, its pace and scale can be confusing to the point of distraction. Social Media Marketing All-in-One For Dummies helps you take a step back, make sense of the noise, and get your brand voice heard over the babble–in the way you want it to be.
These nine mini-books in one give you essential, straightforward, and friendly guidance on how to use the major social platforms to promote your business, engage your customers, and use feedback to make your product or service the best that it can be. From evaluating the right social mix and planning your strategy to the really fun stuff–like creating videos on Snapchat and TikTok, diving deep on a podcast, or looking pretty on Pinterest–you’ll find everything you need to get your social ducks in a row and say the right things. And once the campaign is over, you can follow the guidance here to evaluate success and iterate on your approach, before getting right back out there for an even bigger second bite.
- Keep up with the latest changes on Twitter, Facebook, LinkedIn, TikTok, and more
- Blend your social side with your traditional marketing presence
- Become more engaging and metric your success
- Get to know your fans with user data
Wherever you’re coming from–social media strategist, site manager, marketer, or something else–social media is where your customers are. This book shows you how to be there, too.
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£21.30£27.50 -
Essentials of Marketing
Essentials of Marketing, sixth edition, provides an accessible, lively and engaging introduction to marketing. Taking a practical, tactical approach, the authors cover traditional marketing techniques and theories, as well as offering the most up to date critical perspectives.
Using contemporary case studies, in-chapter examples and suggestions for further reading the book provides everything an undergraduate or CIM student needs to excel in their discipline.
The book is further complemented by a full range of online resources, including video cases, self-test questions, power-point slides and an instructor’s manual.
Professor Jim Blythe is the author of eighteen textbooks and over fifty journal articles. A former sales manager and marketing consultant, he has taught at universities in the UK, France, Germany, Japan and Zambia. He is widely travelled, and holds a private pilot’s licence.
Jane Martin is a senior lecturer in Marketing and Marketing Programme Leader at the University of Chester. She has taught in Universities in the UK and China and has previously been a company director and worked in business-to-business marketing. She has also been a member of the Chartered Institute of Marketing for a number of years.
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£4.70Essentials of Marketing
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Motivated Teaching: Harnessing the science of motivation to boost attention and effort in the classroom: 3 (High Impact Teaching)
“It’s not easy to write a book that is simultaneously brief, packed with ideas, and clear, but Peps has done it.” Daniel Willingham, Professor of Psychology at the University of Virginia
This book is for teachers and school leaders interested in understanding what motivation for learning is, how it works, and how to build it in the classroom.
From the author of Memorable Teaching, this latest instalment in the High Impact Teaching series stitches together the best available evidence from multiple fields — including behavioural economics, evolutionary psychology and motivation science — to create a concise, coherent and actionable framework that you can use to help your pupils care more about and put more effort into your lessons.
Motivated Teaching has been carefully constructed to be a highly efficient reading experience. It is short, sparse and you should be able to read it in about an hour.
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Contents
Act I: Foundations
- Why motivation?
- The mechanics of motivation
- The motivation for learning framework
Act II: Drivers
- 1. Secure success
- 2. Run routines
- 3. Nudge norms
- 4. Build belonging
- 5. Boost buy-in
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Praise for Motivated Teaching
“All I can say is that it was everything I’d hoped for and more.” Jon Hutchinson, Assistant Head at Reach & Visiting Fellow at Ambition
“Another absolute gem from Peps Mccrea.” Helene Galdin-O’Shea, English teacher & researchED organiser
“This is a hugely important book for teachers and school leaders.” Josh Goodrich, Assistant Principal at OASB & CEO at Steplab
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Praise for other books in the High Impact Teaching series
“A great little book for teachers based on robust evidence.” Carl Hendrick, Head of Learning and Research at Wellington College
“Things that make teachers’ lives simpler like this are few and far between.” Doug Lemov, Author of Teach Like a Champion
“I doubt you’ll find an education book with more useful insights per minute of reading time.” Dylan Wiliam, Emeritus Professor of Educational Assessment at UCL
“I can’t remember when I have ever read a book that takes such complex ideas and communicates them with sophistication and simplicity.” Oliver Caviglioli, Education author & information designer
“A truly excellent book which sets out the science behind learning with remarkable clarity.” Mark Enser, Head of Geography at Heathfield Community College
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£15.20 -
Pick Me: Breaking Into Advertising and Staying There
Advertising is a fantastic industry, but actually getting a job (or even your foot in the door) can seem next to impossible. Whether you’re a student or a young professional loaded with questions, this one-of-a-kind guide shows you how to land a job and how to thrive once you’re in and the pressure is on. Authors Nancy Vonk and Janet Kestin are seasoned creative directors and longtime creative partners. In Pick Me, these industry leaders answer your toughest ad career questions, like: Is advertising right for me? How do I build a killer portfolio? How do I get an interview with the elusive creative director? Should I accept an unpaid internship? How do I find the right partner? How do I beat creative block? How do I avoid burnout? Plus, fourteen industry superstars share their insights and explain how they broke into the business. You’ll hear from Bob Barrie, Rick Boyko, David Droga, Mark Fenske, Neil French, Sally Hogshead, Mike Hughes, Shane Hutton, Brian Millar, Tom Monahan, Chuck Porter, Bob Scarpelli, Chris Staples, and Lorraine Tao. Forget the clichs this is advertising as it really is. If you’re hell-bent on making it, this informative guide will put you on track for a career in one of the most exciting businesses on the planet.Read more
£11.40 -
Operations Management For Dummies
The plain language guide to getting things running smoothly in the world of business
Operations management is all about efficiency, and Operations Management For Dummies is all about efficiently teaching you what you need to know about this business hot topic. This book tracks typical operations management MBA courses, and it will help you un-muddle concepts like process mapping, bottlenecks, Lean Production, and supply chain management. Learn to step into a business, see what needs improving, and plug in the latest tools and ideas to shape things up in any industry.
This latest edition covers, you guessed it, digital transformation. Technology is completely upending operations management, and Dummies walks you through the latest, so you can stay at the front of the pack. Other new stuff inside: supply chain traceability, ethical sourcing and carbon footprint, business resiliency, and modularizing the supply chain. It’s all here!
- Optimize operations and increase revenue with strategies and ideas that make businesses run better and cheaper
- Get easy-to-understand explanations of complex topics and theories in operations management
- Learn how operations management is affected by digital transformation and sustainability concerns
- Evaluate, design, improve, and scale all sorts of processes, regardless of business size or area of operation
Businesses can’t operate successfully without effective operations and supply management. That makes Operations Management For Dummies a must―for MBA students and business professionals alike.
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£19.80£24.70Operations Management For Dummies
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Marketing: A Very Short Introduction (Very Short Introductions)
Very Short Introductions: Brilliant, Sharp, InspiringMarketing is pivotal in today’s world. Used for determining and satisfying the needs of the customer, it stands at the interface between an organisation and its environment. Marketing provides customer and competitor information to the organisation, as well as creating awareness of the company’s offering. As globalization creates increasing challenges to established marketing practices, marketing efforts need to reposition and adapt continuously to maintain an organisation’s ability to reach potential customers.
This Very Short Introduction provides a general overview of the function and importance of marketing to modern organisations. Kenneth Le Meunier-FitzHugh discusses how marketing remains central to creating competitive advantage, and why it needs to be forward looking and constantly reinventing itself in line with new developments in the marketplace, such as the growth of social media, and the importance of ethics and responsible marketing. He shows how this has led to the role of marketing expanding beyond advertising and promotion, encompassing a broader sense of customer relationship management. He also considers how marketers need to remain able to manage the marketing mix in response to their understanding of customer’s purchasing habits.
ABOUT THE SERIES: The Very Short Introductions series from Oxford University Press contains hundreds of titles in almost every subject area. These pocket-sized books are the perfect way to get ahead in a new subject quickly. Our expert authors combine facts, analysis, perspective, new ideas, and enthusiasm to make interesting and challenging topics highly readable.
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£7.10£8.50 -
The Art of Selling Memberships: How I’ve Sold Millions of Dollars in Gym Memberships and How You Can Too
The Ultimate Sales Book for Closing More Gym Memberships and Making More Money.
A 5-Step Process That Anyone Can Master!
Selling gym memberships is a true art and like art you can create a beautiful masterpiece that brings you millions of dollars or you can be a starving artist. In this groundbreaking new book, you will learn how a man turned himself from a membership sales beginner into a membership sales master, selling millions of dollars in memberships along the way.
You’ll discover:
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How to ask the most powerful question in the universe to uncover your prospect’s true buying motivations.
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Techniques to prepare yourself for success both physically and mentally.
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The reasons why people buy memberships (it’s not what you think).
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Ways to generate and close leads from the telephone, from walk-ins, from the Internet/social media, and from face-to-face contacts.
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The only four objections a prospect will have, why every prospect has them, and how to overcome them with ease.
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Three keys to doing a great gym tour and trial workout.
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How to get a commitment and paid in full memberships.
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The art of closing the hesitant buyer with closes like the “You Are Getting In Your Own Way Close”, the “My Life Isn’t Going to Change Close”, the “Show Me The Money Close”, and many more.
Who is this book for?
Owners, operators, personal trainers, and program directors of gyms, fitness centers, health clubs, and martial arts studios who want to close more sales so that they can make more money with less effort. In fact, anyone who is involved in personal selling of any kind will benefit from the knowledge and experience shared in this book. From handling leads to closing prospects, this book takes you through it all.
Plus get these FREE BONUS GUIDES!
Purchase the book, text AOSMBONUS to (678) 506-7543, and you’ll get these FREE BONUS GUIDES:
10 Low Cost to No Cost Ways to Promote, Market, and Generate Leads for Your Gym!
The Silver Bullets of Selling: How to Generate Non Stop Referrals
Scroll up and get your copy today.
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£13.30 -
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BUSINESS PLANNING ESSENTIALS FOR DUMMIES
All the basics you need to design a successful business planWhether you’re starting your first business or you’re a serial entrepreneur, you know how important a good business plan is to your business’s ultimate success. Bad or non-existent business plans are a primary cause of business failure. But don’t fret! Business Planning Essentials For Dummies gives you all the essential, practical information you need to succeed―from deciding what your business is really all about to building a long-term vision of where your company will go. In between, the book covers budgeting and finance, pricing, predicting sales, and much more.
- Covers all the essentials of writing a business plan and getting on the road to turn your plan into a reality
- Serves as an ideal refresher or introduction to the topic in an affordable small-format edition
- Intended for anyone starting their first business or even just thinking about it
Business Planning Essentials For Dummies is packed with everything you need to know to get started on building your dream business. So what are you waiting for?
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£8.80£10.00BUSINESS PLANNING ESSENTIALS FOR DUMMIES
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I Always Give 100% at Work: 6×9 Lined Funny Work Notebook, 108 Page Office Gag Gift For Adults | Secret Santa Card Alternative & Coworker White Elephant Gift Idea
This lined notebook is sure to get a few smiles and chuckles in meetings or around the office!
Have a little more fun at work and let you coworkers know what you’re really thinking.
- 108 lined pages, 6″ x 9″
- Makes a great gag gift, white elephant gift or Secret Santa gift for a lucky colleague
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£4.70 -
The Best Damn Sales Book Ever: 16 Rock-Solid Rules for Achieving Sales Success!
“Over the years, I have seen them all, and Warren Greshes is one of the very best. In his wonderful new book, Warren distills a lifetime of sales training into sixteen actionable tools, which, if you use them, will guarantee that you too reach your goals.” -Mark Terry, President, Harman Pro Group “A great read! Warren says it all in a way that’s not only easy to understand, but even easier to implement. No need to ever read another book on this subject.” -John Gamauf, President Consumer Replacement Tire Sales Bridgestone Firestone North American Tire, LLC “Put this book on your must-read list if you want to learn successful strategies for taking your distribution team to the next level. Through motivation and education, Warren Greshes has captivated our very best top managers and producers. He pushes them to succeed and to keep their goals out in front of them, all the while maintaining a clear message, infused with his sense of humor. Warren has helped pave our way to success.” -Bernadette Mitchell, Vice President Retirement Benefits Group, AXA Equitable “Warren is truly an expert in the field of sales! His grassroots ideas are practical, designed for immediate implementation, and are sure to lead to top-notch results. This book is a must-read for those new to sales and those veteran salespeople who want to take their skills to the next level.” -Raj Madan, corporate marketing executive, financial services industryRead more
£8.50 -
The Handbook of Health and Safety Practice 7e
Now in its seventh edition, this guide provides comprehensive coverage of all the new health and safety legislation, ensuring you can successfully implement the necessary legislation in your organisation. Fully revised and updated.Organised into two easy-to-use sections and fully illustrated with case studies, the Handbook of Health and Safety Practice discusses both the legal and the practical aspects of health and safety in the workplace. This authoritative guide helps you to take a more comprehensive view on health and safety and how it can contribute to your wider business objectives.Read more
£3.60 -
What Clients Really Want (And The S**t That Drives Them Crazy): The Essential Insider’s Guide for Advertising Agencies on How Account Management Can Create Great Client/Agency…
What Clients Really Want (And The S**t That Drives Them Crazy) is the essential insider’s guide for advertising agencies on how account management can create great client/agency relationships.
The first book on client/agency relationships to be written an ex-client, this book gives a true insider’s guide as to how account management can stop client/agency relationships from breaking down and take those relationships from good to great.
In this step-by-step guide you will discover:
- What simple actions you can take today to generate great relationships with your clients.
- How to gain a deeper understanding of the pressures your clients face and why this is so important.
- Practical day-to-day advice on how to master positive relationship building behaviours.
- The strong re-occurring themes that cause client relationships to fall apart and how you can avoid them by applying;
– The 9 essential behaviours to prevent damage to the client/agency relationship.
– The 5 essential behaviours to take your client/agency relationships from good to great.
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£12.30 -
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
From the authors of the internationally-bestselling business classic The Challenger Sale
‘A handbook of practices that will help you get into your customers’ heads, deliver good value, and win the sale’ Daniel H. Pink, author of To Sell is Human and Drive
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In The Challenger Sale, Matthew Dixon and Brent Adamson overturned decades of conventional wisdom with a bold new approach to sales. Now they reveal something even more surprising: the highest-performing sales teams don’t focus on friendly, attentive customers. Instead, they target challenger customers.
Challenger customers are sceptical, less interested in meeting and ultimately indifferent as to who wins the deal. But they also have the credibility, persuasive skill and will to challenge the status quo that will get a deal to the finish line far more often than customers who are easier to connect with.
Based on new research from thousands of B2B marketers, sellers and buyers around the world, The Challenger Customer shows you how to find these ‘mobilizers’ and equip them with the tools to effectively challenge their own organizations on your behalf. This ground-breaking book is the blueprint you need to make the sale again and again.
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£12.60£16.10 -
The Deal: Inside the World of a Super-Agent
‘Excellent . . . an in-depth excavation of the murky and mysterious world of football business. Smith’s candid and often shocking book reveals the true workings of football business that take into account things few of us even could even imagine . . . The Deal answers some of those questions and leaves you wanting more. It is an educational tool that most fans could do with researching’ Joe Short, Express
Football analysis has grown at the same exponential rate as the sport’s popularity and yet one of its most intrinsic elements remains tantalisingly opaque: the role of ‘agent’. The Deal is a unique and fascinating perspective into the business of sports management through the eyes of ‘Mr Football’, ‘super-agent’, Jon Smith. 800,000 watch their professional football team play each week and TV pulls in audiences of around 600 million. Despite these phenomenal figures, the complex money-making scene behind sport is one of its biggest mysteries. The Deal will be an unprecedented insight into this world, showing what goes on as players and big money change hands.
The Deal is also the story of one of the shrewdest and most successful businessmen of our time. Documented through Jon’s personal rollercoaster of high-flying success to near bankruptcy, the book’s over-arching narrative will offer an inspiring personal journey as well as insider knowledge of brokering deals at a high level and under extreme pressure.
The Deal will appeal strongly to buyers of business books as well as a significant number of sports fans interested to know what goes on in the back room of their favourite sport.
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£4.70 -
Growth Hacker Marketing: A Primer on the Future of PR, Marketing and Advertising
Your new business went online yesterday and you’ve got a marketing budget of zero. How are you supposed to create a movement around your product? How can you get to your first thousand – or million – customers? Starting from zero, it feels impossible.
Enter the growth hacker. You may not have heard of growth hacking yet, but you’ve certainly used the billion dollar brands built by it: Hotmail, AirBnB, Facebook, Dropbox, amongst many others.
Growth hackers thrive on doing what traditional businessmen would consider impossible: creating something from nothing. They ‘hack’ their company’s growth to create a narrative of sensational success, turning excited media, users and social media into a viral marketing force that will help their business grow exponentially.
Silicon Valley has realized that growth hacking – not television commercials and billboards – is the successful start-up’s secret weapon. Now growth hacker extraordinaire Ryan Holiday is ready to share his experience, teaching you how to harness the power of growth to propel you to success. Featuring insights from leading growth hackers, Growth Hacker Marketing is the essential guide to the revolutionary new approach to growing your business.
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£7.20£8.50 -
Go Do Deals: The Entrepreneur’s Guide to Buying & Selling Businesses
Go Do Deals provides entrepreneurs with a practical method to source and buy companies without having capital and without borrowing lots of money.For those who are ready to take the next step on the entrepreneurial ladder and make the shift from customer to shareholder value creation, Go Do Deals shows them how to:
- Bypass the brokers and find businesses that are NOT for sale
- Find, approach, and have positive conversations with potential sellers
- Structure deals so that they do not need to contribute cash upfront
- Choose the right deals and avoid buying themselves a job
- Know the best time to exit or sell their business
Buying a company can double one’s business in an afternoon, free them from the treadmill of staff and customers, and avoid the blood, sweat, and years of start-up pain. It’s time to Go Do Deals.
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£7.50 -
Silos, Politics and Turf Wars: A Leadership Fable About Destroying the Barriers That Turn Colleagues Into Competitors
Practical and hands-on strategies for breaking down silos and minimizing workplace politics
In yet another page-turner, New York Times best-selling author and acclaimed management expert Patrick Lencioni addresses the costly and maddening issue of silos: the barriers that create organizational politics. Silos devastate organizations, kill productivity, push good people out the door, and jeopardize the achievement of corporate goals.
As with his other books, Lencioni writes Silos, Politics, and Turf Wars as a fictional―but eerily familiar―story. The story is about Jude Cousins, an eager young management consultant struggling to launch his practice by solving one of the more universal and frustrating problems faced by his clients. Through trial and error, he develops a simple yet ground-breaking approach for helping them transform confusion and infighting into clarity and alignment.
In the book, you’ll find:
- Ways to recognize the devastating–and destructive–power of silos
- How to create an overarching thematic goal or rallying cry for your organization
- Strategies for employees to avoid the confusion that often accompanies working in matrix organizations
Perfect for executives, managers, and other business leaders, Silos, Politics, and Turf Wars will also earn a place in the libraries of consultants and other professionals who serve organizations of all sizes.
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£15.70£19.00 -
StrengthsFinder 2.0: From Gallup: By the New York Times Bestselling Author of Wellbeing
DO YOU HAVE THE OPPORTUNITY TO DO WHAT YOU DO BEST EVERY DAY? Chances are, you don’t. All too often, our natural talents go untapped. From the cradle to the cubicle, we devote more time to fixing our shortcomings than to developing our strengths.To help people uncover their talents, Gallup introduced the first version of its online assessment, StrengthsFinder, in the 2001 management book Now, Discover Your Strengths. The book spent more than five years on bestseller lists and ignited a global conversation, while StrengthsFinder helped millions discover their top five talents.
In StrengthsFinder 2.0, Gallup unveils the new and improved version of its popular assessment. While you can read this book in one sitting, you’ll use it as a reference for decades. Loaded with hundreds of strategies for applying your strengths, this new book and accompanying website will change the way you look at yourself — and the world around you — forever.
Available exclusively through the unique access code included in StrengthsFinder 2.0: A new and upgraded edition of the StrengthsFinder assessment, a personalized Strengths Discovery and Action-Planning Guide for applying your strengths in the next week, month and year, 50 Ideas for Action (10 strategies for building on each of your top five themes) and the redesigned StrengthsFinder 2.0 companion website.Read more
£27.00 -
Marketing Communications: Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
The eighth edition, which contains two new chapters, reflects the changing and disruptive world of marketing communications. Throughout the text the impact of digital media and its ability to influence audience, client, and agency experiences, is considered. Each chapter has been extensively revised, with new examples, the latest theoretical insights, and suggested reading materials. Each of the 22 chapters also has a new case study, drawn from brands and agencies from around the world.
Marketing Communications is recognised as the authoritative text for professional courses such as The Chartered Institute of Marketing, and is supported by the Institute of Practitioners in Advertising.
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£32.30£53.20 -
One Million Followers, Updated Edition: How I Built a Massive Social Following in 30 Days
Discover the updated edition of the go-to guide for rapidly scaling your social media platform.
More than 60 billion online messages are sent on digital platforms every day, and only a select few succeed in the mad scramble for customer attention.
This means that the question for anyone who wants to gain mass exposure for their transformative content, business, or brand or connect with audiences around the globe is no longer if they should use social media but how to best take advantage of the numerous different platforms and beat the algorithms.
How can you make a significant impact in the digital world and stand out among all the noise?
Digital strategist and “growth hacker” Brendan Kane has the answer and will show you how―in 30 days or less. A wizard of the social media sphere, Kane has built online platforms for A-listers including Taylor Swift and Rihanna. He’s advised brands such as MTV, Skechers, Vice, and IKEA on how to establish and grow their digital audience and engagement. Kane has spent his career discovering the best tools to turn any no-name into a top influencer simply by speaking into a camera or publishing a popular blog―and now he’ll share his secrets to success with you.
In this revised and expanded edition of One Million Followers, Kane will teach you how to gain an authentic, dedicated, and diverse online following from scratch; create personal, unique, and valuable content that will engage your core audience; and build a multi-media brand through platforms like Facebook, Instagram, YouTube, and LinkedIn.
Plus, Kane now shares his favorite tips for lead generation, e-commerce, direct response marketing, and how to skyrocket your revenue. Featuring in-depth interviews with celebrities, influencers, and marketing experts, including:
- Chris Barton, cofounder and board director of Shazam and former head of Android business development for Google
- Ray Chan, CEO and cofounder of 9GAG
- Julius Dein, internet personality and magician with nearly 16 million Facebook followers
- Mike Jurkovac, Emmy Award-winner and creative director of will.i.am and the Black Eyed Peas
- Phil Ranta, former COO of Studio71 and VP of network at Fullscreen
- Eamonn Carey, managing director at Techstars London
- Jonathan Skogmo, founder and CEO of Jukin Media, Inc.
- Jon Jashni, founder of Raintree Ventures and former president and chief creative officer of Legendary Entertainment
One Million Followers is the ultimate guide to building your worldwide brand and unlocking all the benefits social media has to offer. It’s time to stop being a follower and start being a leader.
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£17.70£20.90 -
Marketing For Dummies, 3rd Edition, UK Edition
Smart marketing techniques to get your business noticed.Plan a successful marketing campaign and move your business forward with this fully updated edition of an established bestseller. Packed with practical advice from a team of industry experts, this readable guide features all the latest tools and techniques to help you connect with new customers and retain existing ones. From choosing the right strategy and preparing a marketing plan, to igniting your imagination and producing compelling advertising, you’ll be creating a buzz and increasing profits in no time.
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£15.70£19.00Marketing For Dummies, 3rd Edition, UK Edition
£15.70£19.00 -
Pearson Edexcel A level Business
Ian Marcousé’s accessible and engaging textbooks brought together in one updated volume covering everything your students need to know for the Pearson Edexcel A level Business specification.
– Breaks content down into short, clear chapters – covering all topics in the depth students need
– Updated business examples throughout the text and in end of unit case studies bring the subject to life
– A range of questions and activities provide students with the opportunity to apply what they know and practise questions
– Builds students’ confidence with key terms used in context and compiled in an accessible glossary
– Supported by an Answer Guide to assist teaching and save timeThis Student Book has been endorsed for use with the Pearson Edexcel A Level Business qualification.
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£37.00£41.80Pearson Edexcel A level Business
£37.00£41.80 -
Sales Enablement: A Master Framework to Engage, Equip, and Empower A World-Class Sales Force
Put buyer experience and selling resources front-and-center to boost revenue
Sales Enablement is the essential guide to boosting revenue through smarter selling. A thorough, practical introduction to sales enablement best practices, this book provides step-by-step approaches for implementation alongside expert advice. In clarifying the sales enablement space and defining its practices, this invaluable guidance covers training, content, and coaching using a holistic approach that ensures optimal implementation with measureable results. Case studies show how enablement is used effectively in real-world companies, and highlight the essential steps leaders must take to achieve their desired sales results.
Smarter buyers require smarter selling, and organizations who have implemented enablement programs attain revenue goals at a rate more than eight percent higher than those that do not. This book provides a 101 guide to sales enablement for any sales professional wanting to enhance sales and boost revenue in an era of consumer choice.
- Understand sales enablement and what it can do for your company
- Implement enablement using techniques that ensure sustainable, measureable performance impact
- Adopt proven best practices through step-by-step advice from experts
- Examine case studies that illustrate successful implementation and the impact of sales enablement on revenue
Consumers are smarter, more connected, and more educated than ever before. Traditional sales strategies are falling by the wayside, becoming increasingly less effective amidst the current economic landscape. Companies who thrive in this sort of climate know how to speak to the customer in their own terms, and sales enablement keeps the customer front-and-center by providing sales people with the resources buyers want. Sales Enablement provides a scalable, sales-boosting framework with proven results.
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£15.20£18.00 -
Hacking Sales: The Playbook for Building a High-Velocity Sales Machine
Stay ahead of the sales evolution with a more efficient approach to everything
Hacking Sales helps you transform your sales process using the next generation of tools, tactics and strategies. Author Max Altschuler has dedicated his business to helping companies build modern, efficient, high tech sales processes that generate more revenue while using fewer resources. In this book, he shows you the most effective changes you can make, starting today, to evolve your sales and continually raise the bar. You’ll walk through the entire sales process from start to finish, learning critical hacks every step of the way. Find and capture your lowest-hanging fruit at the top of the funnel, build massive lead lists using ICP and TAM, utilize multiple prospecting strategies, perfect your follow-ups, nurture leads, outsource where advantageous, and much more. Build, refine, and enhance your pipeline over time, close deals faster, and use the right tools for the job―this book is your roadmap to fast and efficient revenue growth.
Without a reliable process, you’re disjointed, disorganized, and ultimately, underperforming. Whether you’re building a sales process from scratch or looking to become your company’s rock star, this book shows you how to make it happen.
- Identify your Ideal Customer and your Total Addressable Market
- Build massive lead lists and properly target your campaigns
- Learn effective hacks for messaging and social media outreach
- Overcome customer objections before they happen
The economy is evolving, the customer is evolving, and sales itself is evolving. Forty percent of the Fortune 500 from the year 2000 were absent from the Fortune 500 in the year 2015, precisely because they failed to evolve. Today’s sales environment is very much a “keep up or get left behind” paradigm, but you need to do better to excel. Hacking Sales shows you how to get ahead of everyone else with focused effort and the most effective approach to modern sales.
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£19.00 -
Six-Figure Sales Secrets: The Ultimate Guide to Overfilling Your Pipeline, Closing More, and Earning in the Top 1% of Salespeople
Simple Strategies, Remarkable ResultsMastering sales is one of the fastest ways to fortune and freedom. Sara Blakely (founder of Spanx) and Zig Ziglar (author, motivational speaker) started their careers doing direct sales and went on to build billion dollar and multi-million dollar empires, respectively.
Marcus Chan, one of the world’s leading sales experts, has followed in their footsteps to launch a highly profitable business of his own. Now, he’s bringing you Six-Figure Sales Secrets, a proven framework for taking your sales results to the next level.
Whether you’re new to sales or ready to accelerate and maximize your potential, this book will propel you toward extraordinary success. Marcus reveals simple but powerful strategies, high-performance habits, and field-tested frameworks that you can implement today. You’ll learn to work smarter, not harder, and you’ll discover how to turn your dials into dollars—without the burden of burnout.
You’ll learn:
- How “The Whisper Test” will have your prospects begging to buy from you
- Why sending thousands of emails is the wrong way to prospect
- How to land bigger deals and bring home more commissions
- The scripts you need to overfill your calendar with qualified prospects
- Why sales is not a numbers game
- The system to cut your sales cycle in half, regardless of industry or product
- How to become a wildly efficient sales machine
… and much more.
Six-Figure Sales Secrets will show you exactly how to earn an additional $50K to $100K in commissions this year without working 60+ hours per week, making thousands of cold calls, or using sleazy sales tactics—even if you have zero experience.
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£16.30 -
Why We Get the Wrong Politicians: Shortlisted for the Waterstones Book of the Year
REVISED AND UPDATED TO INCLUDE THE EXPLOSIVE EVENTS OF 2021 and 2022
Winner at the Parliamentary Book Awards
Shortlisted for the Waterstones Book of the Year
Longlisted for the Orwell Prize
____________
Daily Telegraph’s Best Books of the Year
Guardian’s Best Books of the Year
Evening Standard’s Best Books of the Year
Daily Mail’s Best Books of the Year
BBC’s Biggest Books
Prospect’s Best Books of the YearPoliticians are consistently voted the least trusted professional group by the UK public. They’ve recently become embroiled in scandals relating to everything from expenses to sexual harassment to illicit parties. Every year, they introduce new legislation that doesn’t do what it sets out to achieve – often with terrible financial and human costs. But, with some notable exceptions, they are decent, hard-working people, doing a hugely difficult and demanding job.
In this searching examination of our political class, award-winning journalist Isabel Hardman tries to square this circle. She lifts the lid on the strange world of Westminster and asks why we end up with representatives with whom we are so unhappy. Filled with forensic analysis and revealing reportage, this landmark and accessible book is a must read for anyone who wants to see a future with better government.
‘This book has the power to fundamentally change how we do things in this country.’
Emily Maitlis
‘An entertaining read that addresses hard questions… invaluable for those who think they know what’s wrong with Westminster but have no idea how to put it right.’
John HumphrysRead more
£4.80 -
Questioning Performance: The Director’s Essential Guide to Health, Safety and the Environment
Why directors and senior managers need this book:
- you have personal responsibilities for health, safety and environment
- your organisation faces a host of legal requirements and liabilities
- your company reputation could suffer if you don’t tackle these issues – and you will feel the heat of the shareholder and stakeholder pressure, with bottom line consequences
- you need to take on board compelling moral and ethical reasons for getting these issues right
- it’s not just about what’s happening on your home turf – these issues have significant European and global dimensions.
There is no other book out there like this one – this definitive new title gives directors all they need to know about health, safety and the environment. It won’t swamp you with technical detail of legal overkill, and it won’t try to convert to you into an environmental evangelist or safety expert. But Questioning Performance will help senior people to gain assurance and discharge their responsibilities properly by enabling them to ask the right questions, understand the answers and see that they and their board take the best decisions about managing health, safety and environment risks.
Engaging in meaningful dialogue with expert advisers can be tough. This books builds a bridge between directors and expert professionals – employed in-house or consultants – and enable directors to develop effective and productive discussions with health, safety and environment practitioners, managers, trade union officials, safety reps and enforcers.
You may not be passionate about health, safety and the environment, and you may not think of these issues as your top priority – but as an individual, along with your company, you’re legally responsible for managing the risks properly and can be held personally liable for the consequences of failure. Once on the statute books, the new corporate manslaughter law will add further weight to your health and safety responsibilities at least.
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£4.60 -
Aligning Strategy and Sales: The Choices, Systems, and Behaviors that Drive Effective Selling
“The best sales book of the year” strategy+business magazineThat gap between your company’s sales efforts and strategy? It’s realand a huge vulnerability. Addressing that gap, actionably and with attention to relevant research, is the focus of this book.
In Aligning Strategy and Sales, Harvard Business School professor Frank Cespedes equips you to link your go-to-market initiatives with strategic goals. Cespedes offers a road map to articulate strategy in ways that people in the field can understand and that will fuel the behaviors required for profitable growth. Without that alignment, leaders will press for better execution when they need a better strategy, or change strategic direction with great cost and turmoil when they should focus on the basics of sales execution.
With thoughtful, clear, and engaging examples, Aligning Strategy and Sales provides a framework for diagnosing and managing the core levers available for effective selling in any organization. It will give you the know-how and tools to move from ideas to action and build a sales effort linked to your firm’s unique goals, not a generic selling formula.
Cespedes shows how sales efforts affect all elements of value creation in a business, whether you’re a start-up seeking to scale or an established firm looking to jump-start new growth. The book provides key insights to optimize your firm’s customer management activities and so improve selling and strategy.
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£14.80 -
The Big Book of Sales Games: Quick, Fun Activities for Improving Selling Skills or Livening Up a Sales Meeting (Big Book Series)
Another book in the bestselling “Big Book of Business Games Series,”The Big Book of Sales Games delivers dozens of 5-20 minute games and activities designed to motivate salespeople, teach key selling principles, or just liven up a sales meeting.
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£19.00
